The URL can be used to link to this page

2 16 09 CVB Work Session Materials Destination Festival CampaignEntertainmentEntertainment LaughterLaughter ArtArt GamesGames kidskids FoodFood MusicMusic Sports Sports &&Destination Festival & EventsDestination Festival & Events Pilot Pilot ProgramProgram MISSION & PURPOSE The Dubuque Convention and Visitor’s Bureau has facilitated the creation of a Sports Commission that will be responsible for working to attract amateur athletic events to the Dubuque area. The Commission will have a 7 member Executive Board and a committee of over 20 volunteers and staff to lead the sports marketing effort in Dubuque County. 2008/2009 BOARD MEMBERS Mayor Roy BuolCity of Dubuque EXECUTIVE Mayor Jim Heavens City of Dyersville RicJones Dubuque City Council Bob Woodward III Hockey Dan Kennedy Baseball/Softball Joyce White SMG/Five Flags Event Center Kevin OyenFishing ADVISORY Rick Kruser CVB Sales Chair Brian Walsh Biking Curt Long Clarke College Dan DunkelUniversity of Dubuque Todd Moyer Diamond Jo Casino Brad SoderbergLoras College Mick Michel City of Dyersville Gary McAndrewCity of Peosta Keith Rahe CVB Staff Liaison DUBUQUE REGIONAL SPORTS COMMISSION MARKETING TRADE SHOWS$ 6,000 T.E.A.M.S: TravelEvents & Management in Sports$4,000 NASC: National Association of SportsCommissions$2,000 PRINT / RADIO/ TV ADVERTISING$15,400 PrintAdvertising in Telegraph Herald Digital Billboards RadioAdvertising TV Commercials on KWWL TOTAL$21,400 MARKETING MATERIALS BID PROCESS & EVENT ASSISTANCE Dubuque sponsored, and assisted with host fees & expenses for the following events: The Dubuque Blowout Soccer Tourney July 12-13, 2008 Mississippi Valley Open Tennis Tournament July 14 -19, 2008 International DragonboatFestival September 6-7, 2008 Clarke Classic Basketball Tournament December 26-30, 2008 Iowa Special Olympics Winter Games January 9-11, 2009 USA Archery World Indoor Team Trials January 16-18, 2009 Iowa Winter Games January 23-25, 2009 Iowa State Men's Bowling Tourney February -May, 2009 Gaelic Gallop March 14, 2009 HursterCup March 20-22, 2009 Dock Dogs June 12-14, 2009 Grandview Gallop & America's Run June 13, 2009 Shoeless Joe American Legion Baseball Tourney June 25-28, 2009 Rising Stars Youth Baseball Tournament June, 2009 America's River Soccer Classic August 2-3, 2009 ECONOMIC IMPACT Estimated EventParticipantsHotel RoomsRoom NightsEconomicImpact Spectators Mississippi Valley Open Tennis Tournament3051,000229458$266,875 Grandview Gallop & America's River Run7251,500363363$158,813 Gaelic Gallop6052,000200400$264,688 HursterCup1203,000300900$656,250 The Dubuque Blowout Soccer Tourney1,4003,0008001,600$1,750,000 Shoeless Joe American Legion Baseball 4002,6008002,400$1,400,000 Tourney Iowa Winter Games2,9006,0001,5003,000$2,625,000 Rising Stars Youth Baseball Tournament1,0803,2402501,000$437,500 International Dragon Boat Festival4002,500200400$350,000 Dock Dogs20012,000400800$350,000 Clarke Classic Basketball Tournament1924,0003001,200$525,000 Iowa Special Olympics Winter Games4001,500350700$437,500 Iowa State Men's Bowling Tourney6,5003,5004,0008,000$5,687,500 America's River Soccer Classic5762,000400800$700,000 USA Archery World Indoor Team Trials2501,500300900$656,250 $16,265,376 DESTINATION FESTIVALS: TEN PILOT EVENTS The proposed ten pilot events: Catfish FestivalJune River Fest/ Dragon BoatsSeptember Mercy Festival of TreesNovember Reflections in the ParkDecember Dubuquefest–Old Home Enthusiasts TourMay Kansas City Barbeque throw down -Grand HarborSeptember WinterfestJazz FestivalFebruary *America’s River FestivalJune *Colts Drum and Bugle CorpsJune *Eagle WatchJanuary *Rotating Events DESTINATION FESTIVALS: SCOPE Multiple events or days in length. • Have the potential to draw out of town visitors. • Spread over the course of the year creating a 12 month message opportunity. • DESTINATION FESTIVALS: CONCEPT Through the Dubuque Convention & Visitors Bureau: Create a campaign with a consistent message, look and corresponding coop campaign. • Provide technical assistance. • Provide marketing assistance. • Provide seed $ to these events. • DESTINATION FESTIVALS: STRATEGY CVB staff would work with, counsel, and develop each of these events individual • identities as part of a bigger message of Dubuque as a Festival Destination. The message and look for these events would be taken to a broader audience • outside the Dubuque area to draw more visitor dollars to the area. Eagle Watch EXAMPLES Initial attendance: 200 Current attendance: 2,000 America’s River Festival Exposure through ESPN $5 million Economic Impact DESTINATION FESTIVALS: OUTCOMES Awareness of the many great festivals in Dubuque would be raised significantly. • Attendance at festivals would increase and area restaurants and lodging would also • benefit. Festivals would be part of the destination message rather than something to do as • an afterthought. Consistency of message would help all festivals and events to increase awareness • and attendance. Significant increase in spending and economic impact. • Tracking of impact would take place in cooperation with each event in the pilot • project through visitor surveys and ticket sales. SPORTS & DESTINATION FESTIVALS: FUNDING Funding SourceCityState Dubuque Regional Sports Commission$25,000$50,000 Destination Festivals& Events$55,000 Total$80,000$50,000 DESTINATION FESTIVALS: CATEGORIES OF ASSISTANCE Destination Festivals & Events Categories of Assistance Festival Counseling/Consulting$10,000 Festival Marketing$20,000 Festival Training & Education$ 5,000 FestivalGrants$20,000 Total$55,000 DESTINATION FESTIVALS: SUMMARY 1.Two key components: Sports • Destination Festival & Events • 1.Investment of $80,000 leverages an economic impact of over $23 million. 2.Request for Assistance: The Dubuque CVB is requesting additional funding above the 50% of the Hotel/Motel tax to fund this Pilot Program in the amount of $80,000. Thank you.