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08_08_01 Sumek Executive Summary Strategic Plan EXECUTIVE SUMMARY Lyle Sumek Associates, Inc. Phone: (407) 771-4195 1514 St. Edmunds Place Fax: (407) 771-4197 Heathrow, FL 32746 E-mail: sumekassoc@cfl.rr.com Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Table of Contents EXECUTIVE SUMMARY Strategic Planning for the City of Dubuque________________________________1 Dubuque Vision 2024__________________________________________________2 Plan 2008 – 2014______________________________________________________9 Action Agenda 2008 – 2010____________________________________________20 City of Dubuque: Mission_____________________________________________24 City of Dubuque: Core Beliefs__________________________________________25 This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is allowed, including for use in training within your organization or for consulting purposes outside your organization. Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa ÍÌÎßÌÛÙ×Ý ÚÎßÓÛÉÑÎÕ Ê×Í×ÑÒ îðîì Ê×Í×ÑÒ îðîì “DesiredDestinationforDubuque” “DesiredDestinationforDubuque” ÐÔßÒ îðïì ÐÔßÒ îðïì “MaptoDubuque’sDestination” “MaptoDubuque’sDestination” ÛÈÛÝËÌ×ÑÒ ÛÈÛÝËÌ×ÑÒ “RouteforNextYear” “RouteforNextYear” Ó×ÍÍ×ÑÒ Ó×ÍÍ×ÑÒ “ResponsibilitiesofCityGovernment” “ResponsibilitiesofCityGovernment” ÞÛÔ×ÛÚÍ ÞÛÔ×ÛÚÍ “ExpectationsofCityEmployees” “ExpectationsofCityEmployees” Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 1 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Dubuque Vision 2024 DUBUQUE is a , PROGRESSIVESUSTAINABLE CITY (A)(B) with a STRONG DIVERSIFIED ECONOMY (C) and. EXPANDING GLOBAL CONNECTIONS (D) THE DUBUQUE COMMUNITY is an INCLUSIVE COMMUNITY CELEBRATING and has actively preserved CULTURE AND HERITAGE (E) our MASTERPIECE ON THE MISSISSIPPI. (F) DUBUQUE CITIZENS EXPERIENCE HEALTHY LIVING AND RETIREMENT (G) through QUALITY LIVABLE NEIGHBORHOODS (H) with an ; ABUNDANCE OFFUN THINGS TO DO (I) and are ENGAGED IN THE COMMUNITY (J) . ACHIEVING GOALS THROUGH PARTNERSHIPS (K) Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 2 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Vision 2024 Guiding Principles PRINCIPLE A PROGRESSIVE CITY Means 1. Taking reasonable strategic risks to create a better future for Dubuque 2. Managing growth and development consistent with Dubuque’s vision, goals and plans 3. Identifying opportunities to create a better Dubuque and taking timely actions 4. Connecting people to opportunities 5. Forward thinking and cutting edge actions 6. City and businesses investing in Dubuque’s future 7. Addressing issues for people faced with special circumstances PRINCIPLE B SUSTAINABLE CITY Means 1. Policies and practices that support environmental integrity, social vibrancy and economic prosperity 2. Low greenhouse gas emissions through energy conservation and active use of alternative energy solutions 3. Balanced vision and plans that incorporate eleven elements (air, water, land development, shelter, mobility, native biodiversity, community knowledge, energy, green economy, resource management, healthy foods) 4. Self-sufficient and self-reliant city to work, live, and play 5. Appropriate land uses that reflect opportunities and our potential 6. New construction encouraged to be designed with green principles and national certification Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 3 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa PRINCIPLE C STRONG DIVERSIFIED ECONOMY Means 1. Multiple “economic engines” – manufacturing, medical and healthcare, education, retail, technology related, financial, professional services, publishing, “green” industries 2. Retaining and growing current businesses and industries 3. Strategic recruitment of new businesses and industries 4. Venture capital available to grow the local economy st 5. Workforce for 21 century jobs including skill development opportunities for the underemployed and unemployed 6. Land available for future industrial and commercial expansion 7. Job opportunities with competitive wages commensurate with employees’ knowledge and skills PRINCIPLE D GLOBAL CONNECTIONS Means 1. Quality air service with choices to major hubs for business and leisure 2. Active river port for moving goods, products and people and generating city revenues 3. Passenger rail service link to Chicago and other destinations 4. Strategic Sister City relationships supported by the community, businesses and the City 5. Four-lane links to Interstate and major highway systems 6. State of the art, affordable and locally regulated telecommunication infrastructure and services throughout the city Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 4 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa PRINCIPLE E INCLUSIVE COMMUNITY CELEBRATING CULTURE AND HERITAGE Means 1. Recognized as an inclusive community – welcoming diverse cultures, lifestyles and socioeconomic groups 2. Variety of strong cultural community events and festivals that are well attended by all residents 3. Celebrating our heritage and remembering and respecting our history 4. Community support and engaged actively for culture, arts and museums 5. Heritage of racial, religious, and ethnic groups respected and embraced by the community 6. Access to local history information PRINCIPLE F MASTERPIECE ON THE MISSISSIPPI Means 1. Downtown and Riverfront – a destination and source of pride for residents and tourists 2. Downtown, Riverfront and Warehouse District sustainable mixed use districts that incorporate live, work and play 3. Revitalized, vibrant and preserved historic structures and homes 4. Beautiful gateways, entrances and streetscapes in Dubuque 5. Buildings that are architectural statements and in tone with the built and natural environment 6. Natural resource preserved and the environment protected 7. Architectural designs that reflect the heritage of the community and create a sense of place Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 5 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa PRINCIPLE G EXPERIENCE HEALTHY LIVING AND ACTIVE RETIREMENT Means 1. Residents and others making the choice to stay in Dubuque during their retirement years 2. Residents having opportunities for a healthy life style 3. Housing options for all stages of life, including green, sustainable homes 4. Quality medical and health care services available in Dubuque 5. Young adults deciding the choice to make Dubuque their home 6. Activities for active, healthy leisure time PRINCIPLE H QUALITY LIVABLE NEIGHBORHOOD Means 1. Residents and visitors safe throughout the community 2. Strong sense of neighborhood pride with homeowners, landlords, and tenants taking responsibility for appearance and safety 3. Public transportation is accessible and an efficient mode of transportation 4. “Complete” streets throughout the city that accommodate multiple modes of transportation 5. Quality streets and city infrastructure that are well designed and well maintained 6. Housing opportunities that meet market demand and create balance of ownership Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 6 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa PRINCIPLE I ABUNDANCE OF FUN THINGS TO DO Means 1. Multi use trails and pathways throughout the city 2. High quality parks, athletic and ballfields and other facilities for active and passive enjoyment 3. Variety of restaurant and food service options that meet market demands and emphasize local food products 4. Activities and festivals for all seasons 5. Variety of recreation programs, services, and leisure choices for all generations 6. Regional center for museums, culture and arts activities that are supported by the community 7. A variety of entertainment and performing arts venues and programs PRINCIPLE J ENGAGED IN THE COMMUNITY Means 1. Community implementing five (5) principles of “Every Child, Every Promise” 2. Residents and businesses well informed on city’s vision, plans, programs and services 3. Neighbors engaged actively in neighborhood governance and taking responsibility for resolving neighborhood conflicts or concerns 4. Active participation in City governance 5. Residents and businesses engaged early in developing city projects and programs 6. Easy access to City information, programs and services Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 7 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa PRINCIPLE K ACHIEVING GOALS THROUGH PARTNERSHIPS Means 1. Residents, community organizations and businesses working with city for a better Dubuque 2. Seeking active learning opportunities to promote the development of innovative ideas and solutions 3. Leverage community resources to achieve goals 4. Active participation of the business community and the positive role they can play Dubuque 5. Supporting the inclusion of Not-for-Profits, recognizing the leadership and service role Not-for-Profits can play 6. City stimulating new partnerships to achieve community goals Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 8 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa City of Dubuque Goals 2014 Diverse, Strong Dubuque Economy Sustainable City Planned and Managed Growth Improved Connectivity Transportation and Telecommunications Partnering for a Better Dubuque Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 9 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa GOAL 1 DIVERSE, STRONG DUBUQUE ECONOMY Objectives Objective 1 Have infrastructure and amenities to support economic development and growth: streets, industrial parks, air service, and housing Objective 2 Have top quality of life options and job opportunities for our residents Objective 3 Attract new businesses; expand, retain and grow local businesses to provide a more diverse tax base and job opportunities Objective 4 Expand high speed communications system supporting businesses at competitive price Objective 5 Become the regional business center for Northeast Iowa st Objective 6 Have a workforce prepared for 21 Century jobs Short-Term Challenges and Opportunities 1. Growing local businesses 2. Leveraging our transportation network – river, rail and 4 lane highways 3. Identifying the next industrial site 4. Availability of local quality workforce 5. Funding for economic development programs and activities 6. Employers with living wage Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 10 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Actions 2008 – 2010 PRIORITY Policy Agenda 1. Workforce Development Strategy Top Priority 2. Warehouse District Redevelopment Top Priority 3. Port of Dubuque Development Top Priority 4. Venture Capital Fund – Evaluation and Direction 5. Small Business Incubator Program: Development Management Agenda ththth 1. Industrial Riverfront Leases (Including Kerper Boulevard, 7, 12, 16): Top Priority Policy Direction and Actions Management in Progress 1. Petroleum Plume Remediation: Monitoring 2. Grand River Center – Maintenance Level: Monitoring and Performance Accountability Major Projects 2008 – 2010 1. Dubuque Industrial Center West (DICW): Develop Construction Documents for Next Phase; Construct Road 2. Transient Boat Dock – Main Channel: Complete Design (with Corps of Engineers); Complete Construction (5/09); Determine Management of Boat Dock Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 11 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa GOAL 2 SUSTAINABLE CITY Objectives Objective 1 Align City policies, plans, procedures and practice with environmental integrity, social/cultural vibrancy and economic prosperity Objective 2 Implement the Sustainability Plan Objective 3 Reduce energy consumption and increased use of alternative energy sources Objective 4 Reduce waste going to the landfill Objective 5 Increase community eco-literacy Short-Term Challenges and Opportunities 1. Resources and funding for sustainability activities 2. Community and staff understanding and commitment 3. Commitment and support by City and community leadership 4. Balancing environmental integrity, social/cultural vibrancy and economic prosperity 5. Limited availability of new technology and products 6. Reallocating resources and assets Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 12 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Actions 2008 – 2010 PRIORITY Policy Agenda 1. Sustainability Plan: Development Direction and Implementation Top Priority 2. Development Standards Green: Policy Direction High Priority Management Agenda 1. National Trust Office of Sustainability: Memo of Understanding (MOU) Top Priority on Best Practice Model (Commitment and Funding) nd 2. “Growing a Sustainable Community Annual Conference” – (2): Direction, Planning and Funding Management in Progress 1. Sustainability Coordinator: Hiring 2. Baseline for Carbon Footprint (City Organization) 3. Carbon Disclosure Project 4. National, Regional and State Organizations for Sustainability: Participation Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 13 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa GOAL 3 PLANNED AND MANAGED GROWTH Objectives Objective 1 Have safe, healthy neighborhoods citywide and homes with a variety of housing options Objective 2 Annex areas consistent with annexation policy, including City services to annexed area Objective 3 Increase population and land area with development following City plans Objective 4 Continue strong vibrant downtown and warehouse district Objective 5 Have new development and redevelopment consistent with sustainable design philosophy and plans Short-Term Challenges and Opportunities 1. Continuing momentum: Downtown, Washington Neighborhood, Warehouse District, Riverfront 2. Incorporating “sustainability” principles 3. Adopting appropriate plans, regulations and standards 4. Threats to CDBG funding 5. City servicing annexed areas Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 14 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Actions 2008 – 2010 PRIORITY Policy Agenda 1. Unified Development Code: Development High Priority 2. Rental Licensing and Standards: Direction and Actions High Priority 3. Downtown Master Plan: Implement High Priority 4. Neighborhood Investments: Next Steps High Priority Management Agenda 1. Bee Branch Project: Decide on Design Top Priority 2. Washington Neighborhood Strategy High Priority 3. ADA Actions: Continue Implementation and Education High Priority Management in Progress 1. Infrastructure Assessment and Upgrade Plan 2. Parking Needs Study: Adoption and Implementation 3. Shot Tower Renovation Phase 1 Major Projects 2008 – 2010 1. Water Pollution Control Plant Facility: Design and Build, Permits Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 15 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa GOAL 4 IMPROVED CONNECTIVITY TRANSPORTATION AND TELECOMMUNICATIONS Objectives Objective 1 Expand commercial air service, including additional provider and hub(s), upgrade air terminal Objective 2 Improve traffic flow throughout the City Objective 3 Increase communication connectivity with options and affordability within Dubuque, to the world Objective 4 Redefine City transit for trolley, fixed routes, and on demand Objective 5 Develop passenger rail service Objective 6 Develop new model for public transit Short-Term Challenges and Opportunities 1. Transit service to meet residents’ needs 2. Road use funding 3. Road capacity and traffic flow 4. Competition for air service 5. Increasing cost of street maintenance 6. Changing technology and state-of-the-art expectations 7. Developing and accommodating alternative transportation modes Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 16 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Actions 2008 – 2010 PRIORITY Policy Agenda 1. Street Program: Continuation and Funding Top Priority 2. Public Transportation Model: Needs Assessment and Plan (New Model Top Priority for Dubuque) 3. East-West Corridor Study 4. Bike and Hike Trail Development Management Agenda 1. Southwest Arterial: Direction Top Priority 2. Airport Master Plan: Implementation High Priority 3. Passenger Rail Service: Direction: (Support Envision 2010 Project) Management in Progress 1. Police Traffic Unit – Development and Funding: Evaluate Options; Review Options; Determine Direction and Funding 2. Franchise Fee – Direction: Complete Springstead Study; Monitor State Legislation Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 17 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa GOAL 5 PARTNERING FOR A BETTER DUBUQUE Objectives Objective 1 Federal and State lobbying and advocacy for Dubuque Objective 2 Partner for economic and workforce development Objective 3 Partner with universities and schools Objective 4 Partner for culture and arts Objective 5 Partner for support of families and children Objective 6 Partner for housing opportunities Objective 7 Partner for healthcare and wellness Objective 8 Partner for historic preservation Objective 9 Partner for delivery of human services – meeting the needs of the underserved Objective 10 Partner with faith-based organizations Short-Term Challenges and Opportunities 1. City’s role, responsibility and funding for human and social services 2. Competition among organizations for limited funds 3. Resource allocation, time for meetings and staff administrative support 4. Residents’ needs and expectations 5. Expectations: City’s role and City staffing 6. Reduced funding by others for community-based organizations 7. Turf protection by community organizations Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 18 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Actions 2008 – 2010 PRIORITY Policy Agenda 1. Purchase of Service Management Agenda 1. Every Child, Every Promise – City Actions Top Priority 2. Envision 2010 Projects – City’s Participation High Priority 3. Library: Direction and Funding High Priority Management in Progress 1. Art on the River Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 19 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa City of Dubuque Policy Agenda 2008 – 2010 TOPPRIORITY TOPPRIORITY Workforce Development Strategy Warehouse District: Redevelopment Port of Dubuque: Development Sustainability Plan: Development, Direction and Implementation Street Program: Continuation and Funding Public Transportation Model: Needs Assessment and Plan HIGHPRIORITY HIGHPRIORITY Development Standards Green: Policy Direction Unified Development Code: Development Rental Licensing and Standards: Direction and Actions Downtown Master Plan Neighborhood Investments: Next Steps Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 20 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa City of Dubuque Management Agenda 2008 – 2010 TOPPRIORITY TOPPRIORITY th Industrial Riverfront Leases (Including Kerper Boulevard, 7, thth 12, 16): Policy Direction and Actions National Trust Office of Sustainability: Memo of Understanding (MOU) on Best Practice Model – Commitment and Funding Bee Branch Project: Decide on Design Every Child, Every Promise: City Actions Southwest Arterial: Direction HIGHPRIORITY HIGHPRIORITY Washington Neighborhood Plan (Incorporation of Sustainability Concepts) ADA Actions: Continue Implementation and Education Envision 2010 Projects: City’s Participation Library: Direction and Funding Airport Master Plan: Implementation Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 21 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Management in Progress 2008 – 2010 1. Petroleum Plume Remediation: Monitoring 2. Grand River Center – Maintenance Level: Monitoring and Performance Accountability 3. Sustainability Coordinator: Hiring 4. Baseline for Carbon Footprint (City Organization) 5. Carbon Disclosure Project 6. National, Regional and State Organizations for Sustainability: Participation 7. Infrastructure Assessment and Upgrade Plan 8. Parking Needs Study: Adoption and Implementation 9. Shot Tower Renovation Phase 1 10. Police Traffic Unit: Development and Funding 11. Franchise Fee – Direction 12. Art on the River Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 22 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa Major Projects 2008 – 2010 1. Dubuque Industrial Center West (DICW) 2. Transient Boat Dock – Main Channel 3. Water Pollution Control Plant Facility Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 23 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa City of Dubuque Our Mission The City’s Mission is to deliver EXCELLENT MUNICIPAL SERVICES (1) that, SUPPORT URBAN LIVING (2) PLAN FOR THE COMMUNITY’S FUTURE (3) and FACILITATE ACCESS TO CRITICAL which result in HUMAN SERVICES (4) and FINANCIALLY SOUND GOVERNMENT (5) CITIZENS GETTING SERVICES AND VALUE . FOR THEIR TAX DOLLAR (6) Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 24 Executive Summary: Strategic Plan 2008 – 2014 – 2024/Mayor, City Council and Executive Team/Dubuque, Iowa City of Dubuque Core Beliefs Show the Dubuque S ervice: We Are Responsive P eople: We Care I ntegrity: We Are Honest R esponsible: We Are Accountable I nnovative: We Look for Better Ways T eamwork: We Work Together Copyright © 2008: Lyle Sumek Associates, Inc. 08-AUG-40 25