08_08_01 Sumek Strategic Plan 2008-2014-2024~ +
~~
1~
~ r
f
~ Y +T t •i
1
1
F
Lyle Sumek Associates, Inc. Phone: (407) 771-4195
/ 1514 St. Edmunds Place Fax: (407) 771-4197
Heathrow, FL 32746 E-mail: sumekassoc@cfl.rr.com
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Table of Contents
Strategic Planning for the City of Dubuque 1
Dubuque Vision 2024 3
Plan 2008 - 2010 9
City of Dubuque -Mission 23
City of Dubuque -Core Beliefs 27
Action Agenda 2008 - 2010 29
This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is
allowed, including for use in training within your organization or for consulting purposes outside your organization. All requests for duplication must be submitted in
writing.
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
STRATEGIC PLA\ \ 1\ G ~'Oll THE
clTy o~ ~ ~L Bt; QL E
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Strategic Planning Vlodel for the
City of llubuque
Value-based principles that
describe the preferred
future in 15 years
Strategic goals that focus
outcome-base objectives and
potential actions for 5 years
Focus for one year - a work
program: policy agenda for
Mayor and Council,
Management for staff; major
projects
Principles that define the
responsibility of city government
and frame the primary services
-core service businesses
Personal values that define
performance standards and
expectations for employees
VISION Destination
"You Have Arrived"
~T ~~ Map
L "The Right Route"
1~X1~CL TIO~ Itinerary
"The Right Direction"
~T Cr Cr T O~ Vehicle
1-J-J1 "The Right Bus"
CO1~~ B~:LI~r'S Fue'
"The Right People"
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 2
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
nL BL QL E
VISIO\ 2024
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque Vision 2024
A City of .. .
• History
• Beauty
• Opportunities
• excitement
Masterpiece
on the Mississippi
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 4
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Dubuque Vision 2024
liL 1iL QL
is a PROGR~SSIV~,'"' SUSTAINABLE CIl Y'B'
with a Sl RONG DIV~RSIFY~D ~CONOMY'~'
and EXPANDING GLOBAL CONN~C~IONS.'°'
~x~: liLSLQL~: covlv~L~l~~y
is an INCLLISIV~ COMMUNII YC~L~BRAIING
CIIL[ IIR~' AND H~RI1;4G~'E' and has actively preserved
our MASS ~RPI~C~ ON 1 H~ MISSISSIPPI.'F'
liL sL QL ~: cI ~ IG~:~ s
~XPERI~NC~ HEAL 1 HY LIVING AND R~ 1IR~'M~NI '~'
through QUALM YLIVABL~' NEIGHBORHOODS'"'
with an ABUNDANCE Or r"UN 1 RINGS 1 O DO;01
and are ~NGAG~D IN t H~ COMMUNI['Y "'
ACHIEVING GOALS 1HROUGHPARIIV~RSHIPS.'"'
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 5
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Dubuque Vision 2024
PRINCIPLE A
PRINCIPLE B
PRINCIPLE C
PROGRESSIVE CITY
Means
1. Taking reasonable strategic risks to
create a better future for Dubuque
2. Managing growth and
development consistent with
Dubuque's vision, goals and plans
3. Identifying opportunities to create
abetter Dubuque and taking timely
actions
4. Connecting people to opportunities
5. Forward thinking and cutting edge
actions
6. City and businesses investing in
Dubuque's future
7. Addressing issues for people faced
with special circumstances
SUSTAINABLE CITY
Means
1. Policies and practices that support
environmental integrity, social
vibrancy and economic prosperity
2. Low greenhouse gas emissions
through energy conservation and
active use of alternative energy
solutions
3. Balanced vision and plans that
incorporate eleven elements (air,
water, land development, shelter,
mobility, native biodiversity,
community knowledge, energy,
green economy, resource
management, healthy foods)
4. Self-sufficient and self-reliant city
to work, live, and play
5. Appropriate land uses that reflect
opportunities and our potential
6. New construction encouraged to be
designed with green principles and
national certification
STRONG, DIVERSIFIED
ECONOMY
Means
1. Multiple "economic engines" -
manufacturing, medical and
healthcare, education, retail,
technology related, financial,
professional services, publishing,
"green" industries
2. Retaining and growing current
businesses and industries
3. Strategic recruitment of new
businesses and industries
4. Venture capital available to grow
the local economy
5. Workforce for 21St century jobs
including skill development
opportunities for the
underemployed and unemployed
6. Land available for future industrial
and commercial expansion
7. Job opportunities with competitive
wages commensurate with
employees' knowledge and skills
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 6
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
PRINCIPLE D
GLOBAL CONNECTIONS
PRINCIPLE E
INCLUSIVE COMMUNITY
CELEBRATING CULTURE
AND HERITAGE
Means
1. Quality air service with choices to
major hubs for business and leisure
2. Active river port for moving
goods, products and people and
generating city revenues
3. Passenger rail service link to
Chicago and other destinations
4. Strategic Sister City relationships
supported by the community,
businesses and the City
5. Four-lane links to Interstate and
major highway systems
6. State of the art, affordable and
locally regulated
telecommunication infrastructure
and services throughout the city
Means
1. Recognized as an inclusive
community -welcoming diverse
cultures, lifestyles and
socioeconomic groups
2. Variety of strong cultural
community events and festivals
that are well attended by all
residents
3. Celebrating our heritage and
remembering and respecting our
history
4. Community support and engaged
actively for culture, arts and
museums
5. Heritage of racial, religious, and
ethnic groups respected and
embraced by the community
6. Access to local history information
PRINCIPLE F
MASTERPIECE ON THE
MISSISSIPPI
Means
1. Downtown and Riverfront - a
destination and source of pride for
residents and tourists
2. Downtown, Riverfront and
Warehouse District sustainable
mixed use districts that incorporate
live, work and play
3. Revitalized, vibrant and preserved
historic structures and homes
4. Beautiful gateways, entrances and
streetscapes in Dubuque
5. Buildings that are architectural
statements and in tone with the
built and natural environment
6. Natural resource preserved and the
environment protected
7. Architectural designs that reflect
the heritage of the community and
create a sense of place
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 7
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
PRINCIPLE G
EXPERIENCE HEALTHY
LIVING AND ACTIVE
RETIREMEP T
PRINCIPLE H
QUALITY LIVABLE
NEIGHBORHOOD
Means
1. Residents and others making the
choice to stay in Dubuque during
their retirement years
2. Residents having opportunities for
a healthy life style
3. Housing options for all stages of
life, including green, sustainable
homes
4. Quality medical and health care
services available in Dubuque
5. Young adults deciding the choice
to make Dubuque their home
6. Activities for active, healthy
leisure time
Means
1. Residents and visitors safe
throughout the community
2. Strong sense of neighborhood
pride with homeowners, landlords,
and tenants taking responsibility
for appearance and safety
3. Public transportation is accessible
and an efficient mode of
transportation
4. "Complete" streets throughout the
city that accommodate multiple
modes of transportation
5. Quality streets and city
infrastructure that are well
designed and well maintained
6. Housing opportunities that meet
market demand and create balance
of ownership
PRINCIPLE I
ABUNDANCE OF FUN THINGS
TO DO
Means
1. Multi use trails and pathways
throughout the city
2. High quality parks, athletic and
ballfields and other facilities for
active and passive enjoyment
3. Variety of restaurant and food
service options that meet market
demands and emphasize local food
products
4. Activities and festivals for all
seasons
5. Variety of recreation programs,
services, and leisure choices for all
generations
6. Regional center for museums,
culture and arts activities that are
supported by the community
7. A variety of entertainment and
performing arts venues and
programs
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 8
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
PRINCIPLE J
ENGAGED IN THE
COMMUNITY
Means
1. Community implementing five (5)
principles of "Every Child, Every
Promise"
2. Residents and businesses well
informed on city's vision, plans,
programs and services
3. Neighbors engaged actively in
neighborhood governance and
taking responsibility for resolving
neighborhood conflicts or concerns
4. Active participation in City
governance
5. Residents and businesses engaged
early in developing city projects
and programs
6. Easy access to City information,
programs and services
PRINCIPLE K
ACHIEVING GOALS
THROUGH PARTNERSHIPS
Means
1. Residents, community
organizations and businesses
working with city for a better
Dubuque
2. Seeking active learning
opportunities to promote the
development of innovative ideas
and solutions
3. Leverage community resources to
achieve goals
4. Active participation of the business
community and the positive role
they can play Dubuque
5. Supporting the inclusion of Not-
for-Profits, recognizing the
leadership and service role Not-
for-Profits can play
6. City stimulating new partnerships
to achieve community goals
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 9
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
CITY OF DL BL QL E
PLA\ 2008 - 2010
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 10
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque
Goals 2014
Diverse, Strong Dubuque economy
Sustainable City
Planned and yianaged Growth
Improved Connectivity
't'ransportation and 't'elecommunications
Partnering for a Better Dubuque
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 11
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Goal 1
Diverse, Strong llubuque ~:conomy
OB~~;CTIV~;S
MEANS TO CITIZENS
SHORT TERM CHALLENGES
AND OPPORTUNITIES
1. Have infrastructure and amenities 1. High speed, reliable and 1. Growing local businesses
to support economic development economical 2. Leveraging our transportation network -
and growth: streets, industrial telecommunications. river, rail and 41ane highways
parks, air service, and housing 2. Young people want to live 3. Identifying the next industrial site
2. Have top quality of life options here. 4. Availability of local quality workforce
and job opportunities for our 3. Our kids want to return.
5.
Funding for economic development
residents 4. More retail, service and programs and activities
3. Attract new businesses; expand, entertainment opportunities -
6.
Employers with living wage
retain and row local businesses to
g keeping dollars in Dubuque.
provide a more diverse tax base 5. Insulation from economic
and job opportunities cycles through diverse LONG TERM CHALLENGES
4. Expand high speed businesses. AND OPPORTUNITIES
communications system supporting 1. Match educational programs with needs
businesses at competitive price
of employers
5. Become the regional business
2.
Competing globally for new businesses
center for Northeast Iowa and industries
6. Have a workforce prepared for 21St
Century jobs 3. Meeting the telecommunication needs of
businesses and industry
4. Tapping the positive image of Dubuque
- "great place to do business"
5. Lack of plant ready locations: grading
and infrastructure
6. Amenities for younger, diverse
professionals
7. Attracting a multicultural workforce
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 12
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
POLICY ACTIONS 2008 - 2010 MAJOR PRO.-~:CTS 2008 - 2010
PRIORITY
1. Workforce Development Strategy Top Priority 1. Dubuque Industrial Center West
2. Warehouse District Redevelopment Top Priority (DICW): Develop Construction
Documents for Next Phase; Construct
3. Port of Dubuque Development Top Priority Road
4. Venture Capital Fund -Evaluation and 2. Transient Boat Dock -Main Channel:
Direction Complete Design (with Corps of
5. Small Business Incubator Program: Engineers); Complete Construction
Development (5/09); Determine Management of Boat
Dock
MANAGEMENT ACTIONS 2008 - 2010
PRIORITY ON THE HORIZON
1. Industrial Riverfront Leases (Including Top Priority
Kerper Boulevard, 7rn 12tn~ 16t"): Policy 1. Downtown Revolving Loan Program -
Direction and Actions Funding
2. South Siegert-Dubuque Technology Park
(Phase II)
MANAGEMENT IN PROGRESS 3. Smithfield Redevelopment
2008 - 2010 4. Baseball Attraction Strategy
5. City Incentives for Business Attraction
1. Petroleum Plume Remediation: 6. North Central Avenue Business Corridor
Monitoring
Improvement District
2. Grand River Center -Maintenance '7. Intermodal Facility Parking Ramp -Port
Level: Monitoring and Performance
of Dubuque
Accountability
8. Urban Renewal Plans -Amendments
9. Project HOPE
10. Peosta Channel and Riverfront Dredging
Project
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 13
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Goa12
Sustainable City
OBJ~:CTIVES
MEANS TO CITIZENS
SHORT TERM CHALLENGES
AND OPPORTUNITIES
1. Align City policies, plans, 1. Sustainable Dubuque for 1. Resources and funding for sustainability activities
procedures and practice the long term. 2. Community and staff understanding and
with environmental 2. Opportunities to change commitment
integrity, social/cultural lifestyle. 3. Commitment and support by City and community
vibrancy and economic 3. More cost effective leadership
prosperity government that is 4. Balancing environmental integrity, social/cultural
2. Implement the operating in a sustainable vibrancy and economic prosperity
Sustainability Plan manner. 5. Limited availability of new technology and products
3. Reduce energy 4. Reduce energy
6.
Reallocating resources and assets
consumption and consumption and costs for
increased use of the City.
alternative energy sources 5. Understanding the balance
4. Reduce waste going to the among environment LONG TERM CHALLENGES
landfill integrity, social vibrancy AND OPPORTUNITIES
5. Increase community eco- and economic prosperity. 1. Pioneering effort with limited models
literacy 2. Limitation by federal and state funding and
regulations
3. Change old habits
4. Redefining outcomes for City and community
5. Degree of "Green"
6. Developing standards - LEED's and other emerging
standards
7. Decisions by corporations based outside of Dubuque
8. Measuring sustainability outcomes
9. Embracing "Green data centers"
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 14
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
POLICY ACTIONS 2008 - 2010 ON THE HORIZON
PRIORITY
1. Sustainability Plan: Development Top Priority 1. Warehouse District Plan (Incorporation
Direction and Implementation of Sustainability Concepts)
2. Development Standards Green: Policy xigh Priority 2. Incentives for Green Development:
Direction Policy Development
3. Hybrid and/or Alternative Fuel Vehicles:
Evaluation and Direction
4. Bottled Water Policy on Use at City
MANAGEMENT ACTIONS 2008 - 2010 Activities and Events: Develop Policy,
PRIORITY Adopt Policy
1. National Trust Office of Sustainability: Top priority 5. Green Residential Subdivision Policy:
Memo of Understanding (MOU) on Development and Adoption
Best Practice Model (Commitment and 6. Sustainability Design Assessment Team
Funding) Report: Review and Direction
2. "Growing a Sustainable Community 7. Washington Neighborhood Plan
Annual Conference" - (2"d): Direction, (Incorporation of Sustainability
Planning and Funding Concepts)
8. Certification: Policy Direction
MANAGEMENT IN PROGRESS
2008 - 2010
1. Sustainability Coordinator: Hiring
2. Baseline for Carbon Footprint (City
Organization)
3. Carbon Disclosure Project
4. National, Regional and State
Organizations for Sustainability:
Participation
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 15
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Goa13
Planned and yIanaged Growth
OB~~;CTIV~;S
MEANS TO CITIZENS
SHORT TERM CHALLENGES
AND OPPORTUNITIES
1. Have safe, healthy neighborhoods
citywide and homes with a variety
of housing options
2. Annex areas consistent with
annexation policy, including City
services to annexed area
3. Increase population and land area
with development following City
plans
4. Continue strong vibrant downtown
and warehouse district
5. Have new development and
redevelopment consistent with
sustainable design philosophy and
plans
1. Stable property taxes.
2. More job opportunities.
3. Livable neighborhoods.
4. Opportunities for our children to
stay in Dubuque.
5. Predictable development.
6. Quality services to residents in
annexed area.
1. Continuing momentum:
Downtown, Washington
Neighborhood, Warehouse
District, Riverfront
2. Incorporating "sustainability"
principles
3. Adopting appropriate plans,
regulations and standards
4. Threats to CDBG funding
5. City servicing annexed areas
LONG TERM CHALLENGES
AND OPPORTUNITIES
1. Keeping and attracting young
professionals and families to
Dubuque
2. Controlling urban sprawl in fringe
areas
3. Changing population
demographics
4. Projections of low population
growth
5. Aging housing stock -oldest in
Iowa
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 16
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
POLICY ACTIONS 2008 - 2010
PRIORITY
1. Unified Development Code: High Priority
Development
2. Rental Licensing and Standards: xigh Priority
Direction and Actions
3. Downtown Master Plan: Implement xigh Priority
4. Neighborhood Investments: Next Steps High Priority
MANAGEMENT ACTIONS 2008 - 2010
PRIORITY
1. Bee Branch Project: Decide on Design Top priority
2. Washington Neighborhood Strategy High Priority
3. ADA Actions: Continue xigh Priority
Implementation and Education
MANAGEMENT IN PROGRESS
2008 - 2010
1. Infrastructure Assessment and
Upgrade Plan
2. Parking Needs Study: Adoption and
Implementation
3. Shot Tower Renovation Phase 1
MAJOR PRO~~:CTS 2008 - 2010
1. Water Pollution Control Plant Facility:
Design and Build, Permits
ON THE HORIZON
1. Sanitary Sewer Master Plan -
Development
2. Small Family Park (in North Port) -
Direction and Funding
3. Community Walkability Plan:
Evaluation Walking Routes to
Community Destination and Develop
Plan
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 17
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Goa14
Improved Connectivity Transportation and Telecommunications
OB.I~;CTIV~:S
1. Expand commercial air service,
including additional provider and
hub(s), upgrade air terminal
2. Improve traffic flow throughout
the City
3. Increase communication
connectivity with options and
affordability within Dubuque, to
the world
4. Redefine City transit for trolley,
fixed routes, and on demand
5. Develop passenger rail service
6. Develop new model for public
transit
MEANS TO CITIZENS
1. Reduced traffic congestion and
improved traffic flow.
2. Better conditions of streets,
eliminated obstructions, improved
visibility.
3. Commuting through
telecommunications.
4. Greater economic opportunities.
5. Air access to multiple hubs.
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 18
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
SHORT TERM CHALLENGES
AND OPPORTUNITIES
1. Transit service to meet residents'
needs
2. Road use funding
3. Road capacity and traffic flow
4. Competition for air service
5. Increasing cost of street
maintenance
6. Changing technology and state-of-
the-art expectations
7. Developing and accommodating
alternative transportation modes
LONG TERM CHALLENGES
AND OPPORTUNITIES
1. 41ane highway to Chicago and
State of Illinois
2. Identifying telecommunications
gaps for Dubuque
3. Working with railroads
4. Economic condition of airlines
5. Private sector vendors responding
to needs and working with them
6. Small market for
telecommunications
7. Age of Julien Dubuque Bridge
8. Understanding citizens'
expectations and actions
9. Airport Improvement Bill -lack of
resolution and action
10. Evaluating telecommunication
vendors -services and products
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 19
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
POLICY ACTIONS 2008 - 2010 ON THE HORIZON
PRIORITY
1. Street Program: Continuation and Top Priority 1. Rail Overpasses -Direction: Determine
Funding City Actions; Railroad Discussion; Seek
2. Public Transportation Model: Needs Top Priority Funding
Assessment and Plan (New Model for 2. Intermodal Transit Facility: Determine
Dubuque) Location in Port of Dubuque; Pursue
3. East-West Corridor Study Funding for Facility
4. Bike and Hike Trail Development 3. Traffic Signal (6 and Locust): Direction
and Funding
4. Sidewalk Policy and Standards: Review
and Refinement
MANAGEMENT ACTIONS 2008 - 2010 5. Keyline/Public Transit Service: Evaluate
PRIORITY Service and Resident Needs -Timely
1. Southwest Arterial: Direction Top Priority Manner to Destination; Develop Special
- Options and Recommendations
2. Airport Master Plan: Implementation High Priority 6. Air Service -Expansion:
3. Passenger Rail Service: Direction: Develop/Redefine Recruitment Program
(Support Envision 2010 Project) 7. Traffic Safety Solution for Northwest
Arterial (by Hempstead High): Explore
Options for Crossing Northwest Arterial;
MANAGEMENT IN PROGRESS Determine Direction and Actions
2008 - 2010 8. Bridges -Monitoring: Brunskill Road;
Louise Lane
1. Police Traffic Unit -Development and 9. Northwest Arterial Corridor Study (IDOT):
Funding: Evaluate Options; Review
Implementation
Options; Determine Direction and
10.
Traffic Signal Synchronization
Funding Improvements: Locust
2. Franchise Fee -Direction: Complete
11
Telecommunication Assessment and
Springstead Study; Monitor State . Master Plan: Development
Legislation
12. Community Walkability Plan: Evaluation
and Development
13 Catfish Creek Hike/Bike Trail Study
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 20
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Goa15
Partnering for a Better llubuque
OBJ~;CTIVES MEANS TO CITIZENS SHORT TERM CHALLENGES
AND OPPORTUNITIES
1. Federal and State lobbying 1. Bigger "bang" for tax 1. City's role, responsibility and funding for
and advocacy for Dubuque dollars. human and social services
2. Partner for economic and 2. Enhanced economic 2. Competition among organizations for limited
workforce development development opportunities. funds
3. Partner with universities and 3. More ownership of end 3. Resource allocation, time for meetings and staff
schools products -people involved administrative support
4. Partner for culture and arts in the process, support 4. Residents' needs and expectations
5. Partner for support of families outcomes. 5. Expectations: City's role and City staffing
and children 4. Better access and use of 6. Reduced funding by others for community-
6. Partner for housing facilities. based organizations
opportunities 5. Protection of your interests. '7, Turf protection by community organizations
7. Partner for healthcare and
wellness
8. Partner for historic LONG TERM CHALLENGES
preservation AND OPPORTUNITIES
9. Partner for delivery of human
services -meeting the needs 1. Tapping faith-based organizations and resources
of the underserved for social equity
10. Partner with faith-based 2. Accountability for producing meaningful results
organizations 3. Unmet human needs in the community
4. Sustaining partnership beyond an initial project
5. Finding ways to partner with Dubuque County
6. Capacity of partners
7. Individual interests vs. community benefit
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 21
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
POLICY ACTIONS 2008 - 2010
1. Purchase of Service
MANAGEMENT ACTIONS 2008 - 2010
1. Every Child, Every Promise -City
Actions
2. Envision 2010 Projects -City's
Participation
3. Library: Direction and Funding
MANAGEMENT IN PROGRESS
2008 - 2010
1. Art on the River
PRIORITY
PRIORITY
Top Priority
High Priority
High Priority
ON THE HORIZON
1. Multicultural Family Center: Design and
Relocation, Determine Operating
Strategy and Funding
2. Intercultural Competency Program for
City: Coordinator, Next Training
Module and Strategic Plan, Determine
Funding
3. Continuity of City Operation Plan:
Develop Public Education Program
4. Sister City Program: Evaluation, Policy
Direction and City Actions
5. Regional Public Safety Responder
Training Center: Expansion
6. Youth Strategy and Actions (Activities,
Drug Use)
7. Asbury Relationship and City Strategy
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 22
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
CITY OF DL BL QL E
VIISSIO~
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 23
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque
Our Mission
1'he City's Mission is to deliver
~XC~LL~NI MUNICIPAL S~RVIC~'S'0
that SUPPORT URBANLIVING; z~
PLAN r'OR 1 H~ COMMUNITY'S 1~'UI URA ~'~
and rACILIIAY~ ACCESS Y'O CRII7CAL
HUMANS~RVIC~S "' which result in
L+7NANCIALLYSOUND GOV~'RNM~NI j5~ and
CIIIL~'NS G~'11ING S~'RVIC~'S AND VAL LIB'
r'OR 1H~IR [AXDOLLARj6~
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 24
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
PRINCIPLE 1
EXCELLENT MUNICIPAL
SERVICES
Means
1. Well-designed, well-constructed
and well-maintained city
infrastructure, facilities and
equipment.
2. Highly productive, well-trained
workforce that takes pride in
service and develops innovations.
3. Responsiveness to citizen needs
and calls for services.
4. Services evaluated and upgraded to
respond to community needs.
5. High level of customer satisfaction
for services and products.
6. Adequate staffing level to support
defined service levels.
City of Dubuque
Our Mission
PRINCIPLE 2
SUPPORT URBAN LIVING
Means
1. Safe community, sense of personal
security and living without fear.
2. Emergency response.
3. Safe water.
4. Disposal of wastewater and solid
waste.
5. Leisure facilities, programs and
services.
6. Preventing problems affecting
community safety and health.
PRINCIPLE 3
PLAN FOR THE
COMMUNITY' S FUTURE
Means
1. Planning for future and
environmentally sustainable
development.
2. Regulating building and
development.
3. Regulating land uses.
4. Planning for redevelopment and
revitalizations.
5. Promoting economic expansion.
6. Supporting a high quality of life.
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 25
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
PRINCIPLE 4
FACILITATE ACCESS TO
CRITICAL HUMAN SERVICES
PRINCIPLE 5
FINANCIALLY SOUND
GOVERNMENT
Means
1. Affordable housing.
2. Transportation for community.
3. Healthcare and health services.
4. Attention to the needs of persons
with disabilities.
5. Capacity building ofnon-profit
organizations to achieve their
mission and goals.
Means
1. Diverse and expanding tax base
and revenues.
2. Well-maintained City assets:
infrastructure and facilities.
3. Fiscally responsible reserves, debt,
and investments.
4. Strong partnerships with others for
better services and to expand
resources.
5. Competitive tax rate and fees.
6. Services delivered in the most cost
effective manner by evaluating
better ways to provide services.
7. Competitive compensation for City
employees.
PRINCIPLE 6
CITIZENS GETTING
SERVICES AND VALUE FOR
THEIil TAX DOLLAR
Means
1. Customer-friendly employees,
facilities and processes.
2. Excellent City services, top quality
City products and facilities
responsive to the citizens needs.
3. High level of customer
satisfaction.
4. Well trained City staff that takes a
problem solving approach.
5. Effective use of technology to
serve citizens, to inform citizens,
to increase productivity.
6. Citizens educated on services and
programs offered by the City.
7. Departments continually
evaluating missions and services to
be effective and efficient.
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 26
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
CITY OF DL BL QL E
CORE 13EL1~:~'S
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 27
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque
C,'o~e Beliefs
Show the liubuque
S ervice: We Are Responsive
P eople: We Care
j ntegrity: We Are Honest
R esponsible: We Are Accountable
j nnovative: We Look for iSetter Ways
T' eamwork: We Work Together
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 28
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
CITY OF DL BL QL E
ACTIO\ AGES 1~A 2008 - 2010
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 29
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque
Policy Agenda 2008 - 2010
1'OP PRIO1tI'1'Y
Workforce Development Strategy
Warehouse District: Redevelopment
Port of Dubuque: Development
Sustainability Plan: Development, Direction and Implementation
Street Program: Continuation and Funding
Public 't'ransportation Model: l~ eeds Assessment and Plan
HIGH PRIORI 1 Y
Development Standards Green: Policy Direction
Unified Development Code: Development
Rental Licensing and Standards: Direction and Actions
Downtown Master Plan
l~ eighborhood Investments: l~ ext Steps
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 30
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
City of Dubuque
Management Agenda 2008 - 2010
1'OP PRIORITY
Industrial Riverfront Leases (Including Kerper Boulevard, 7tn,
12th, 16th): Policy Direction and Actions
l~ ational 't'rust Office of Sustainability: Memo of Understanding
(MOU) on Best Practice Model: Commitment and Funding
Bee Branch Project: Decide on Design
Every Child, Every Promise: City Actions
Southwest Arterial: Direction
HIGH PRIORTI Y
Washington l~ eighborhood Plan
(Incorporation of Sustainability Concepts)
ADA Actions: Continue Implementation and Education
Envision 2010 Projects: City's Participation
Library: Direction and Funding
Airport Master Plan: Implementation
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 31
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Management in P~og~ess 2008 - 2010
Petroleum Plume Remediation: Monitoring
Grand River Center -Maintenance Level: Monitoring and Performance Accountability
Sustainability Coordinator: Hiring
Baseline for Carbon Footprint (City Organization)
Carbon Disclosure Project
l~ ational, Regional and State Organizations for Sustainability: Participation
Infrastructure Assessment and Upgrade Plan
Parl~ing l~ eeds Study: Adoption and Implementation
Shot Tower Renovation Phase 1
Police 't'raffic Unit: Development and Funding
Franchise Fee -Direction
Art on the River
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 32
Strategic Plan: 2008 - 2014 - 2024/Mayor, City Council and Executive Team/Dubuque, Iowa
Major Projects 2008 - 2010
Dubuque Industrial Center West (DICW)
't'ransient Boat Dock -Main Channel
Water Pollution Control Plant Facility
Copyright D 2008: Lyle Sumek Associates, Inc. 08-AUG-39 33