Minutes_Library Board of Trustees 1 24 18 Copyrighted
February 5, 2018
City of Dubuque Consent Items # 1.
ITEM TITLE: Minutes and Reports Submitted
SUMMARY: Airport Commission of 1/22/18; City Council Proceedings
of 1/16/18; Human Rights Commission of 12/11/17, 1/8/18;
Library Board of Trustees Council Update #167 of 1/25/18;
Resilient Community Advisory Commission of 1/4/18;
Proof of Publication for City Council Proceedings of 1/3/18,
1/16/18; List of Claims and Summary of Revenues for
Month Ending 12/31/17
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File
ATTACHMENTS:
Description Type
Airport Commission Minutes of 1/22/18 Supporting Documentation
City Council Proceedings of 1/16/18 Supporting Documentation
Human Rights Commission of Minutes of 12/11/17 Supporting Documentation
Human Rights Commission Minutes of 1/8/2018 Supporting Documentation
Library Board of Trustees Council Update#167 of Supporting Documentation
1/25/18
Resilient Community Advisory Commissoin Minutes of Supporting Documentation
1/4/18
Proof of Publication for City Council Proceedings of Supporting Documentation
1/3/18
Proof of Publication for City Council Proceedings of Supporting Documentation
1/16/18
Proof of Publication for List of Claims and Summary of Supporting Documentation
Revenues ME 12/31/17
Carnegie-StoutPublic Library
LibraryBoard ofTrustees Update
From the Meering ofJanuary 24, 2018
Present: Christy Monk, Vice-President; Pat Maddux Secretary; and Trustees,
Robert Armstrong, Greg Gorton, Rosemary Kramer, and Pam Mullin
Absent: Patty Poggemiller
. 50°k of the fiscal year has lapsed and the library is on target with
expenditures at 49°k. The Board approved expenditures incurred since the
last meeting.
. The Board reviewed the budget presentation, which is scheduled for delivery
to the City Council on February 8.
. Dan Weitz showed the Board a collection of signed prints created by book
illustrators that are for sale. The Board declined the purchase.
. A report on fines was discussed. The Board expressed interest in the idea;
however, the subject was tabled as we continue the research. This will
include exactly how staff time can be reallocated as most of the costs for fine
collection is associated with personnel. Community input will also be
considered. The FY 2019 revenue budget has been prepared so there is
plenty of time to consider this plan.
. Library use was discussed in a written summary to the Board as follows:
When the library renovation was beginning 1 told the Board of Trustees and
City officials that we could expect a 25% increase in business before it
leveled off and maintained. We could expect to lose some of the 25%, but
the maintenance level should be higher than any previous years'business.
The prediction of 25% was exceeded (a 31% increase) before dropping in the
second half of fiscal year 2013.
At the end of fiscal year 2017, this increase in business, post-renovation, has
leveled to 11%. Five otherlibraries ofsimilarsize in lowa have realized
decreases in check-outs during this time (Council 8luffs, Davenport, Des
Moines, lowa City, and Sioux City) ranging from 3% to 15%. Three libraries
reported increases (Cedar Rapids, Ames, and Waterloo). Cedar Rapids
shows a 32% increase and is likely due to a reporting error. Ames shows an
8% increase after a four-year decrease, and Waterloo, even with an 11%
increase, lags behind Carnegie-Stout by nearly 28%.
The following factors were identified as influencing the decrease in business:
o A predicted decrease in business after the dramatic increase post-
renovation
o Economy rebounding (library use is conversely related to the economy)
o Lack of awareness of what the library offers
o Perception of crime/safety in downtown Dubuque
o Convenience (including parking)
We need to offer convenience to the community. To achieve this, hvo things
must happen: raise awareness of what the library offers that does not require
driving downtown, and meeting people where they happen to be to offerlibrary
service.
This discussion will continue as we pursue new methods of outreach and launch
a marketing campaign with the Red Rokk Agency.
. Red Rokk Marketing staff Sherri Huleatt and Megan Cook were on site for a day
and a half beginning January 18. They met with library staff and Board
members. The purpose of the visit was to gather information and become
familiar with the library and Dubuque. Next steps:
. Create an online survey for stakeholders and the public regarding
electronic resources.
. Based on survey results and the information gathered during an onsite
visit, Red Rokk will present a creative brief, and once approved the
brief will become the handbook for the campaign.
. Following approval of the creative brief, Red Rokk will begin content
work and create a brand — or theme — for the campaign for
implementation.
Library Board of Trustees
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Christy Monk, Vice-President Susan Henricks, Director
Patty Poggemiller, Board President
Pat Maddux, Board Secretary
Robert Armstrong
Greg Gorton
Rosemary Kramer
Pam Mullin