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Work Session_Travel Dubuque Quarterly Report Copyrighted November 5, 2018 City of Dubuque Work Session - Top # 1. ITEM TITLE: 5:30 PM Travel Dubuque Quarterly Work Session SUMMARY: Staff from Travel Dubuque / Dubuque Convention and Visitors Bureau will conduct a work session with the City Council. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type Presentation Supporting Documentation -+ �, , _ ,. . � �� - _ � 4 �ry�y,�a r � �., h a�':'s� ��h f �. .� �° WY� 91 Y' g � . � � � : � �� � r„��� f� � _��� � � 4 -, Y ",��"� . . ' � _ ,�; �' t� �� ;� � ' ¢aF ;s „i x� < ,�n. ta+�* �. ., ��.�:.� °- . �:. ;` �� �._ � , 1 -:. �..- . _ �� '_ "� ^- '� s � �,�;.'v.�� c`�� . & { a } �' <`,�� � :'t �e ,aEW .:. `� � y' `. r.* ia _ � r�"S' 3����' -� • � ! r � 3�,. � � � � � � 1?w �§�� � � �y�ti,� p' �'t ^ , A�" �. dGl ,� i - 5 � ee � * �.`{�."e s.y�RP �`.: -$,� '� �'rR,,� . � -ev' 'fi ��fi g ,;� 'r� �qea '"t w - Puiw . , r . . . . . 't �n�� : 'R`7 � �d . ��: s`` �� e • • � ' . • � • . � • • • . . • . . MILLIONS MILLIONS THOUSANDS MILLIONS MILLIONS 2007 $253.20 $43.66 2.73 $ 12.03 $3.33 2008 $253.66 $44.22 2.67 $ 1 1 .61 $3.35 2009 $254.03 $45.38 2.76 $ 12.69 $3.62 2010 $275.28 $45.37 2.71 $ 13.03 $3.78 201 1 $302.43 $47.79 2.8 $ 13.57 $4.02 2012 $320.56 $49.91 2.84 $ 14.32 $4. 19 2013 $319.21 $49. 18 2.82 $ 14.06 $4.20 2014 $329.01 $50.58 2.83 $ 14.72 $4.28 2015 $329.27 $52.59 2.87 $ 18.35 $4.49 2016 $338. 14 $55.89 2.87 $ 18.35 $4.49 2017 $351 .76 $57.90 3.00 $20.23 $4.83 According to the Economic Impact of Travel on Iowa Counties 2017 Report released by Iowa Economic Development Authority Iowa Tourism Office �: � .!I �� � 1�..'�.,.� ��-�r� - �v�, �? � �„r�'. �.i'�.�.��^"F`�i i�� ��i L. '4�_y}' y1..[���_. 3�'��u� .�.i•.'�.1� _yV: .n �,r �....��. . .v .k'; .;o�� �w •"t� ;. t� � _.: x���t r.r:,t l.. .� ' .i yS, _i�..4. � 'r�' �l ..y . . . •i'� ..?, n s�t. L }'�y. ����.•l .j.•...ti' :�S-!tii}. y i _ . 6 �. 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' .1r` ���;=�41�; yl5 0-�^:' r' .� T� .�r � �t-4".�� ..��L ti �# •l VIRTUAL REALITY � ��. � t.�.�;� . ,_«�� �,• � �.} ` . `, - � �:. =: . - t � ` � ��Wi. •I.)' �ati�} ` �:�~�' ri .''. ,.'� + . .�� �.�`_'•. '���� 1 � � . I l�fil ��}5 {� Fi'. i l}��.i � ��' �',, tir � � 1.�. J I � } � �'�. �� ){$ ..,'�'.i: ...-:I�," .'i �` a ' . 4 �- A�.sk.: . .. �-��y Tours via app and 360 video ` _ . - _ �. " � •� ' �a;E�*�: i L l ` �.5.:�'- .l .-`k�•� k:,`�i''i[, y' Fi'+�' l.' � '.:}. �, :. - '?,-�a-'�� � a'..:. ';�_ �:w. �J �' 1 4 .'ti,. '4 t1�!� �ya � :t'.'�. .'J i:� .+5� � � f'� }4': ' .�s:. �1+�_'. . � "*-' . _ ,r ;y�" �F�'.�S'b.��ti`' " ..�. ��' `'i'� r•:t,� :;, '�4-A"� that showcases Dubuque s ,. . �rs' -, � � . :�: - l �V; .5� � L 'v � �'.� .5r �.:1 y, •* '�- iy ' � �. � � 4:.'t,. l. ' .1���. i �y . .�.�' offerings specific to sales ,�,`� - . �,:, . ;;�.:*� �;,�:,��`.riri,.`� }� �+,,-l:.�-,� �.�,�;�, . ��;: :=;�.'� ;,�.- �: IY���1• '\ a •Y�}�'1l�r����� { l�'. � y • ��. n1�� �, �. '�:. 'wl �7 � 4� 1 ' t�. 1_: '•l�fy.�{/}lq �*' ��y+.R�" ' 4�Zk efforts �=:�: �� �Y i'R.�1 �" � 'L k�Y � �� ryi• • , � � . ��•. -���, . •:}!� rs . . ;�T':x �i , . ' �,r .. _ `� !� P ' y, � � .}r1Z;Y.'��i,�_ 5'`'J ' Y� �tii�l -1.�" {.Y�•.�..} � ��r{4�1�T .�*L �.` ` Z�i f �'",i t� T�iT��~ i� x EVENT SUPPORT ; ; +. 'F���.F,����;�.;�,�}/";;€,,;.{�,`l,y���;: � � � 1 1 � �{.`. EI `��T(� � 4 L �.� �,���1��tk�`�r,'��� . forT am of D ea m Amer C{�'J 41� � f 4 a ��1���'�k'����424�''�. 1�.�*•��`����~ '� � L ''`+•i RY River Festival, USS LST 325 � � `'Y" : ` • y4 �:�" ._ _ �-.= - -- . _ _ � • -��` ���. 73 �` � �'� -`--�`. _ W�`�- .rkiJ 1 �. - / ��- i . • 1 , � �" "� � : t : - � � 'n` � --� � � ' � �,F,_� � J �� . .�t -,�-� �.�.. rw�' re _ ,r-�' _ � �-.�� ._ � � _ _ �_ - . a --- w `� ��. SOCIAL SUCCESS � ' : �'°; - - � 'l�+� Surpassed 5,0� likes on �� '� r — � t � Facebook in Jul 2018. � . „ � ,� � _ -� � � _�� � �% ;� _ �.l ' VIRAL CONTENT 1� ��� � - - ' �� Facebook Event for USS LST �-�r �{ -�y ` ``� `� -- 11 i � � L . � —� 325 reached 1.2M users. _g �- = ' -� ` --\�_�-__ �s.�'���� � � � �. „ , 1�., ` HIGH ENGAGEMENT ,��.- s� ;='' t� = �,, �-�� :r� _ Average Engagment Rate -t,�F� >w-�2— - -- -� .- across social platforms of „ � - „��.� �� 'a � _ - �-`� 12.3%. �; �. - �, � — � _A ��;� � �_ �_ � _�-- �_ � _ : CONTENT FOCUSED � ' � -- ' � � _�. Budget Friendly Spring, � ' � �'� �- Outdoor Adventure Bucket List, � �� _� s �.-. _ _. and 7 Classic Dubuque Events - ' most clicked links on Travel �- ` Dubuque social media. _ ; ,r - �,. r�w�, . _ � . � , .. .. _.Yg�� ;'�" >�� _�y . . . .,. '• �•-' .�T•'''✓a.g.r.N+.�,o-,y.'r�'j'. d J � �±+�"F �i'> - •� , . y . � •F*� - �� a�r CONFERENCE HIGHLIGHTS � � Livestock Marketing Association* - ; National Conference � 550+ Delegates , � �,.: ��R � � ,- �i� � � - Four State Dairy** ' ' ' - �� Midwest Regional Conference � 500+ Delegates Keystone Area Education Agency** ��Y�1 ' , ' Y State Conference � 800+ Delegates �� ' �� _���" ' �"Q�� - _ �- � --t-�: : _ �- �' j �h . . . ^. International Brotherhood of �` �•- � Electrical Workers** — - ' -�' � - " � 200+ Delegates = �- _ , - _ - • - _ - - �- __ --- - - � American Breweriana Association* - - - " t -� - - - . �_ - - � = � - ___ - _ - �� 175+ Delegates � � . _ . _ � ti _ ' _ � - - . �_� -- � � -� - -_ - - - �� � ._ . _ — ��� - . _ . National Gurnsey Association* �`��- �--�` - �' +�T, _ �� National Gathering � 250 Delegates ���-� -- - � North American Trainers Association* � . { National Gathering � 125 Delegates {`�' - Growing Sustainable Communities Conference . � � 500 Delegates - �'x� ' � � '� ECONOMIC IMPACT: $ 1.2M ��`{�� � � � � ��� � �� , � � . � r � ` GROUP TOURS �� � � f� �+ ` ;� ', �` 30+ Motor coach groups � � r � � � : toured Dubuque May-July ,� :� � ; t , � ' USS LST325 � � �� � ' � ��� � 8 Motor coach groups visited � 1 �• i � � �_ i � � for the USS LST 325. 5 were � - � � ' overnight trips. �� :;�' _ ' `-� , � . �. �� .Q �� � ��� � � ���y � HISTORIC PROGRESSIVE �,� . . ' � ���,N,- � � ,. � � 1 DINNER � 12 groups have participated in ? T r� �. . :`Y v� 1� the Histor►c Progressive Dinner. ��"� � M =r" " 1 group has partic►pated in the ��. -=' � Dubuque Food Tour. _ - � � �' '� � '�' �- +rr _ � e ��a w �. 1 �. �"+3 � � ti. '��' �.�: I ;- a_ ,=� —; NOTABLES ���� 'v�-r�. . ; 5 Days _ �.� � I_Y a' 100+ Community Volunteers , � "'`� � , --- 16,620 People Toured the ship _���� � -� � 75% of guesh traveled more ��r � � - �" � T� "�1 than 50 miles to tour I �"`F � � _ —,-.�.a � Economic lm act: $1.8M � �'��������� � � ,� ���, �. ���� � p � ��� �:� 1���� I � �' I�J ��--ir. .��A� �'� I -- �o�� ���_` �n�r��, � '� � - �r� � , � i , �� j� � ,� F!s �i{�, ;� F- ; :a .� ;: � � � f,1'l�k _ _ � ��� _ � � � _ _� �- I �� ,� ' � 'l I - - � � . • . .. � --- _ _ ,� , � ; � _ � �.� JULIEN DUBUQUE FILM FESTIV/ � �---�� April 26-29, 2018 +" � � � - _ 4,900Attendees `�� � �� ��' II� �� � � Advanced sales from 10 s�a�es � Filmmakers from 9 S�a�es and 7 Foreign Coun�ries �' ' � Economic Impact: $590,000 �— ��w, � I , �11I!llUllJt11 1' VINTAGE TORQUE FEST ;�"�j May 4-5, 2018 M �•,; 8,OOOA��endees V�; ` '_�T � -ji Sales from V S�a�es and 3 Foreign Coun�ries �.5�. r ' ►� cfi?,. Economiclmpact: $960,000 $,; i _ta-�i ' ;J �f � 1 �Q - . - RUN4TROOPS �1 +j'' J % June 23, 2018 �, f��-- i' � 1,298 To�al Runner �� 5 _ Attendees from 34 S�a�es and 2 Foreign Coun�nes 'y- _ 'O+`" � ! ' � % Economic Impact: $240,000 � ' i'�- ��� � - ' a , � �..�... . ,:= . , . .v � � � . . . _ i _ AMERICA'S RIVER FESTIVAL '�� - � � �'�`'�" ��=�' - ,� .,ff.� - - � - June 8-9, 2018 � ' �� � —�� � �� , 8,250Attendees �' h�w� � � . ..,_ ._ �� �; ;� � Ticket Sales from 34 States and 343 Communities .�; '��4�� ;y ' Economic Impact: $984,000 .;� ' �` 1� ., ;.. ; `•�,;Y�: • � ��; � .: .:}- #' � a� , � � .e � --o•' �.E r'` � 'a Featured: �, - p 1 � �' -. _;r. . '.- :� Lindsay EII � �� � " `� + � HighValley ft i�•, � 'i_� .. � L�' Restless Heart y�� � �� � Michael Ray ' '� �� � . :� �;y ,�. Night Ranger i •� - - �` . ' .� . - .` �' .�,; John Kay & Steppenwolf Pat Benatar& Neil Giraldo Tappening -A Beer Event ,l � . • . / �-/,r�`r_: � �{ �__..="'_���\. M 1 " -=_:� - -" ��� TEAM OF DREAMS i,�- � �; September2, 2018 y�';:;';i='' 2,SOOA��endees '�''I�� ' � Ih `� �'1 � � Economic Impact: $532,500 ����� �� � � � � ���� � Featured: � � Cal Ripken,Jc` � � � ` "'� � Wade Boggs` � ; � � � Ozzie Smi�h` � Mark Grace \ � Alan Trammel` i Tom Glavine` �� Dick Burkus` Jerry Kramer` JackMorris` �^� - � � S�eve Carl�on` � Jose Canseco , � � �� \ Fred Lynn `� � Rickey Henderson` � Thurman Thomas` � � Bonnie Blair '� 1 `Hall of Fame Induc�ees �,! ' � � 1 � � ( 1 , ': � � � � \ � � � ; , ` � - - � ' �r'�� .y��' i ��, � � � � � � - 4� � � ' � } � �'' ' � I � ' � � } � , I YA .i'; . • � :`� � � � r . . � � l ' . � �� �� � � � - � OUR VISION � � .- '' � : � '� . Create a welcoming and ,� � ; � �° '� �" - - - �s ' — _ flexible framework to provide � ,� ' � �� �� ` �� ���'"'a�j the tools to comprehend and � . ���. � `4-="� � � S disseminate the opportunities _��r`. �� in our area to prov�de a _ " � � ' . ' ' 3 �. - positive and welcoming ! ' ++� � - ;` � experience for all. � ' � � - � ' / � � �� � - EXAMPLES � � � '�� 1'm A Dubuquer Campaign in the � y �� � i ��� _ .R 2018 Travel Guide � � y"' � •;a ��`+ a Travel Dubuque database of � 'ti. . F �.� _ � �� amenities in the area , ' `_ � t I � �� �J k� k M TravelDubuque.com enhancements �. r . _,,.�-�,�'. �'"«-�i• � �r.�r, � , For�e partnerships with local non- - - .� � _�- pro ►ts to open a d►alogue �,� ��-+�r'� �":'`�'.� , _ � . GuidesforSpeciallnterests � ',��,.��� �•- J �•� (example: Pet Friendly guideJ -r�._ .. _ r - t - ' � . � NOTABLES �' Hosted 13 delegates from � � ��� Handan China on August 28 � _ ��� ° �P�� . �, Signed a cooperative plan for './, ' - 2018-2020 � � � � u -, � Toured Convivium Urban � ' � Farmstead, Bee Branch, � � � . �}� � Millwork District, Port of � r .., ;._ i : �< �" a � Dubuque, Industrial Park & � ` -__ -� �� the National Mississippi River �� Musuem & Aquar►um _ 1 - � , ���� � � � , Sent a Sister City Committee �, .1�� � Member to Handan China � ,� ��, ' � Sept. 4-8 with Sister City State � _ � �u „d `{i, � � _E I � � _ — � w—,, .. � � .. � � . , „ _ — � �y /��,�� � �...r f��`� � ` � •' !��; � ' �: _ � � ..^ � � � � ' e . . .5������ E �� �\��./�t�� � � f f _ F > r , � >E_ �.' �. I'Y�,i i t � �� � �� � � �l R. 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