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2 15 10 Convention and Visitors Bureau Business Plan Planning Process & Business Plan 2008-2011 Table Contents of 1 Stakeholders Page 2 Statements of Purpose & Mission Page 3-8 Critical Success Factors & Goals Page 9 Critical Success Factors & Measurements Page 10-16 Budget Page Stakeholders Attractions Arts & Cultural ¹®±«°­ Riverboats Religious ±®¹¿²·¦¿¬·±²­ Dubuque & Regional Attractions Gaming ·²¼«­¬®§ River Economic Development ±®¹¿²·¦¿¬·±²­ Museum Riverboat ±°»®¿¬±®­ Heritage trail Marine ·²¼«­¬®§ Golfing Regional CVB ±®¹¿²·¦¿¬·±²­ Swiss Valley Iowa Welcome Center °®±¹®¿³ Mines of Spain Agricultural ·²¼«­¬®§ Parks Attractions * Gaming Hotels Silos & Smokestacks Restaurants Retail Events Taxpayers Fairs & Festivals Businesses ݱ³³«²·¬§ Sporting State of Iowa Entertainment Events * Ó«­·½ñݱ²½»®¬­ ̸»¿¬»® Educational ·²­¬·¬«¬·±²­ ß®¬ñÓ«­»«³ Customers * Trade Shows City of Dubuque Political Ê·­·¬­ñÛª»²¬­ Dubuque County Educational Tri-State Area Charity Tourists/Visitors Expositions Local citizens DNR Customers CVB Staff Convention delegates Media Convention sponsors Not-for-profits Event attendees American Eagle/Airport Tour groups Local population Individual tourists Business travelers Education/sports ¹®±«°­ Travel writers Internet surfers 1 Statements of Purpose Assist the community ©·¬¸ ¬±«®·­³ ¹®±©¬¸ ¿²¼ ¼»ª»´±°³»²¬ò Promote the Dubuque area ¿­ ¿ ¹®»¿¬ °´¿½» ¬± »¨°»®·»²½»ò Facilitatepartnerships ¬±«®·­³ò Be an information repository º±® ¬¸» ¬±«®·­³ ·²¼«­¬®§ò Drive new money ¬± ¬¸» ½±³³«²·¬§ò Be a leader ÔÏÊÕÜÍÔÏÖÉÕØùÈÛÈÌÈØÜËØÜiÊÔÐÜÖØ Be a catalyst º±® ­»®ª·½» »¨½»´´»²½»ò Mission The Convention & Visitor’s Bureau Mission: ̸» ݱ²ª»²¬·±² ú Ê·­·¬±®­ Þ«®»¿« ©·´´ ´»¿¼ ¬±«®·­³ ¼»­¬·²¿¬·±² °®±³±¬·±² ¿²¼ ¼»ª»´±°³»²¬ ¬± »²¸¿²½» ¿²¼ »¨°¿²¼ ¬¸» Ü«¾«¯«» ß®»¿ »¨°»®·»²½»ò 2 Critical Success Factors & Goals Identify, Engage & Communicate the Return on Investment to our Members/Stakeholders Create & Implement Marketing Plan to Increase Tourism Provide Education on Product and Service Excellence Be the Leading Authority for Regional Tourism Financial Sustainability 3 Identify, Engage & Communicate the Return on Investment to our Members/Stakeholders Goal 1:Maintain & Develop Active Stakeholders Ѿ¶»½¬·ª» ßæ Ѳ»ó±²ó±²» ·²¬»®¿½¬·±² ©·¬¸ ³¿²¿¹»³»²¬ñ¼»½·­·±² ³¿µ»®­ Ѿ¶»½¬·ª» Þæ Û¨°¿²¼ñÜ»ª»´±° °®±¹®¿³ ±°¬·±²­ Ѿ¶»½¬·ª» Ýæ Ü»ª»´±° ¿ ³»¿²­ ±º º»»¼¾¿½µ º®±³ ­¬¿µ»¸±´¼»®­ Goal 2: Identify & engage less active stakeholders Ѿ¶»½¬·ª» ßæ Ѳ»ó±²ó±²» ·²¬»®¿½¬·±² Ѿ¶»½¬·ª» Þæ ͬ¿ºº ·²°«¬ Ѿ¶»½¬·ª» Ýæ Ю±ª·¼» ½±²¬¿½¬ ·²º±®³¿¬·±² îÛÓØÚÉÔÇØùíËÎÇÔÙØÜÚÕØÜÉÊÕØØÉÎÏlÎÍÍÎËÉÈÏÔÉÔØÊk Goal 3:Share information from industry to all stakeholders Ѿ¶»½¬·ª» ßæ Ü»ª»´±° ½±³³«²·½¿¬·±² ¬±±´ ïòÛ³¿·´ ²»©­´»¬¬»® îòÌòØò ݱ´«³² ±® ·²­»®¬ Ѿ¶»½¬·ª» Þæ ݱ³³«²·¬§ó©·¼» ¿©¿®»²»­­ °®±¹®¿³ ïòÚßÓ ¬±«® º±® ·²¼«­¬®§ ­¬¿µ»¸±´¼»®­ îòlíÜÊÊÍÎËÉkÍËÎÖËÜÐ íòر³»¬±©² Ø»®± »¨°¿²­·±² Ѿ¶»½¬·ª» Ýæ Ì»¿³ Ñ«¬®»¿½¸ Goal 4: Attend industry related meetings such as hotel/motel, Tri-State Tourism and Eastern Iowa Tourism meetings to provide and gather input and information. Goal 5: Assist the membership division in the recruitment and retention of Chamber member businesses by promoting/communicating the economic benefits of the impact of tourism. Ѿ¶»½¬·ª» ßæ ﮬ·½·°¿¬» ·² ¬¸» ³»³¾»®­¸·° ¼®·ª» ¿½¬·ª·¬·»­ò Ѿ¶»½¬·ª» Þæ Ó¿µ» °»®­±²¿´ ½¿´´­ ±² ³»³¾»®­ò Goal 6: Promote a section of the website that provides tourism statistics and resources for members. (i.e.: convention leads, tourism spending, tourism trends, convention calendar, calendar of events, etc 4 Create & Implement a Marketing Plan to Increase Tourism Goal 1: Increase the number of travelers to the Dubuque area from 1.6 million to 1.7 million and travel expenditures to the area from $236 million in 2006 to $275 million by FY2011 as reported by the IDED Tourism Impact Reports. Ѿ¶»½¬·ª» ßæ λ󻪿´«¿¬» ±«® ¬¿®¹»¬ ¿«¼·»²½»­ô ²»»¼­ ¿²¼ ®»­»¿®½¸ ­»¹³»²¬ ¬®»²¼­ò Ѿ¶»½¬·ª» Þæ ݱ²¬·²«» ·³°´»³»²¬¿¬·±² ±º ¿² ¿²²«¿´ ·²¬»¹®¿¬»¼ ³¿®µ»¬·²¹ ½¿³°¿·¹² ·² ¬¿®¹»¬ ³¿®µ»¬­ ¬± °±­·¬·±² ¬¸» Ü«¾«¯«» ¿®»¿ ¿­ ¿ ®»½®»¿¬·±²¿´ô ­½»²·½ ¿²¼ ¸·­¬±®·½¿´ ¹»¬¿©¿§ º±® ³«´¬·ó¼¿§ ¬®·°­ ·² ½±±°»®¿¬·±² ©·¬¸ ±«® ®»¹·±²¿´ °¿®¬²»®­ò Ѿ¶»½¬·ª» Ýæ Ü»ª»´±° ½±²­«³»® °®±³±¬·±²­ ¬± °®±³±¬» ­»¿­±²¿´ô ¬¸»³»¼ô ¿²¼ «²·¯«» ±°¬·±²­ ¬± »²½±«®¿¹» ²»© ¿²¼ ®»¬«®² ª·­·¬­ ¬± ¬¸» ¿®»¿ò Ѿ¶»½¬·ª» Üæ Ю±ª·¼» ª·­·¬±® ¿­­·­¬¿²½» ¿²¼ ·²½®»¿­» ¬¸» ²«³¾»® ±º ¬®¿ª»´ °¿®¬·»­ ­»»µ·²¹ ·²º±®³¿¬·±² ¿¬ ¬¸» ×±©¿ É»´½±³» Ý»²¬»® ¾§ îëû ¿­ ®»°±®¬»¼ ¾§ ³±²¬¸´§ ×±©¿ É»´½±³» Ý»²¬»® ®»°±®¬­ò Ѿ¶»½¬·ª» Ûæ Ó¿®µ»¬ ¿®»¿ º»­¬·ª¿´­ô »ª»²¬­ô ¿²¼ ¿¬¬®¿½¬·±²­ ¬± ¹»²»®¿¬» ª·­·¬±®­ ¬± ¬¸» ¿®»¿ò Ѿ¶»½¬·ª» Úæ Ю±ª·¼» Ê·­·¬±® Ù«·¼» ¿²¼ Ý¿´»²¼¿® ±º Ûª»²¬­ ¾®±½¸«®»­ ¿­ º«´º·´´³»²¬ °·»½»­ ¬± ¿¼ °´¿½»³»²¬­ò Ѿ¶»½¬·ª» Ùæ ݱ²¬·²«» ݱóÑ° ¿¼ª»®¬·­·²¹ ±°°±®¬«²·¬·»­ Ѿ¶»½¬·ª» Øæ Û¨°¿²¼ ¬¸» ¼·®»½¬ ³¿·´ ¼¿¬¿¾¿­» ¾§ ·¼»²¬·º§·²¹ ¬¸»·® ·²¬»®»­¬­ Å¿µ¿ Ò¿¬«®»ô úÈÑÉÈËØëÎÐÜÏÚØöÜÐÛÑÔÏÖuà Ѿ¶»½¬·ª» ×æ ݱ²¬·²«» ¬¸» ½¿¼»²½» ±º ¬¸» ¼·®»½¬ ³¿·´ °®±¹®¿³ ¬± º»¿¬«®» Ù± п­­ ¿²¼ ¼·¹·¬¿´ ª¿®·¿¾´» °®·²¬·²¹ò Ѿ¶»½¬·ª» Öæ Û¨°¿²¼ ¼·®»½¬ ³¿·´ °·»½»­ º®±³ °±­¬½¿®¼ ¬± ¿ º´¿¬ ¬± ·²½´«¼» ¿² ±ª»®¿´´ Ü«¾«¯«» °»®­°»½¬·ª» ¿²¼ ¬¸»³»¼ ·¬·²»®¿®·»­ò Ѿ¶»½¬·ª» Õæ ײª»­¬·¹¿¬» ¿ ½»²¬®¿´·¦»¼ Ý¿´»²¼¿® ±º Ûª»²¬­ °±®¬¿´ º±® ݸ¿³¾»®ô ÌòØòô íêëô ÕÉÉÔ ¿²¼ ³±®» îÛÓØÚÉÔÇØñæØÛÔÙØÜÊn÷ÜÚØÛÎÎÒðÄêÍÜÚØ Ú´·½µ®ô DZ«Ì«¾» Å°±­­·¾´§ ½®»¿¬» ¿ ÜÞÏ Ý¸¿²²»´ ±² DZ«Ì«¾» Goal 2: Promote the Dubuque area as a multi-day group tour destination to generate 3,000 mid-week group tour room nights annually. Ѿ¶»½¬·ª» ßæ ̱ ·²½®»¿­» ¬¸» ²«³¾»® ±º ¹®±«° ¬±«®­ ¿²¼ ¬¸» ´»²¹¬¸ ±º ¹®±«° ­¬¿§­ ¾§ ±ºº»®·²¹ ³«´¬·ó¼¿§ ·¬·²»®¿®·»­ ¿²¼ ¹®±«° °¿½µ¿¹»­ò Ѿ¶»½¬·ª» Þæ Ì¿®¹»¬ ¹®±«° ´»¿¼»®­ ·² ×±©¿ô ×´´·²±·­ô É·­½±²­·²ô Ó·²²»­±¬¿ ¿²¼ ²¿¬·±²¿´ ¬±«® ±°»®¿¬±®­ò Ѿ¶»½¬·ª» Ýæ Ю±ª·¼» ¬±«® ±°»®¿¬±®­ ¿²¼ ¹®±«° ´»¿¼»®­ ©·¬¸ °®±³±¬·±²¿´ ³¿¬»®·¿´­ò Ѿ¶»½¬·ª» Üæ Ó±²·¬±® ·²¼«­¬®§ ¬®»²¼­ ±² ¬®¿ª»´»® ­°»²¼·²¹ °¿¬¬»®²­ ¿²¼ ¿®»¿­ ±º ·²¬»®»­¬ò Ѿ¶»½¬·ª» Ûæ ﮬ²»® ©·¬¸ Ì®·óͬ¿¬» ̱«®·­³ ݱ«²½·´ îÛÓØÚÉÔÇØ÷øÅÍÜÏÙÜÙÇØËÉÔÊÔÏÖÔÏÐÎËØÐÜÓÎËÐÜËÒØÉÊnðÜÙÔÊÎÏðÔÑÆÜÈÒØØ Ó·²²»¿°±´·­ô »¬½ 5 Create & Implement a Marketing Plan to Increase Tourism (cont’d) Goal 3: Promote the Dubuque area as a state-of-the-art meeting and conference destination to generate a minimum of 70,000 delegates annually. Ѿ¶»½¬·ª» ßæ Ó¿·²¬¿·² º±½«­ ±² ­³¿´´ ¬± ³»¼·«³ ­·¦»¼ ³»»¬·²¹­ò Ѿ¶»½¬·ª» Þæ ß¹¹®»­­·ª»´§ ³¿®µ»¬ ¬± ²¿¬·±²¿´ô ­¬¿¬» ¿²¼ ®»¹·±²¿´ ½±²º»®»²½»­ ·² ìððõ ¼»´»¹¿¬» ®¿²¹»ò Ѿ¶»½¬·ª» Ýæ Ú±½«­ ±² ر³»¬±©² Ø»®± Ý¿³°¿·¹² ¿­ ¿ ³¿·² ­±«®½» ±º ´»¿¼­ º±® ³»»¬·²¹ ¿²¼ ½±²º»®»²½» ¾«­·²»­­ Ѿ¶»½¬·ª» Üæ Ü»ª»´±° °®±³±¬·±²¿´ ³¿¬»®·¿´­ ¬± ­»²¼ ¬± °´¿²²»®­ ¿²¼ ¼»´»¹¿¬»­ Ѿ¶»½¬·ª» Ûæ Ó±²·¬±® ·²¼«­¬®§ ¬®»²¼­ ¿²¼ ¼»´»¹¿¬» ­°»²¼·²¹ °¿¬¬»®²­ ¬¸®±«¹¸ ¬¸» ×±©¿ ݱ²ª»²¬·±² ú Ê·­·¬±®­ Þ«®»¿«ò Ѿ¶»½¬·ª» Úæ Ü»ª»´±° ݱ²ª»²¬·±² Í»®ª·½·²¹ Ю±¹®¿³ ¬± °®±³±¬» ¿®»¿ ¿½¬·ª·¬·»­ ¿²¼ ¬± »²¸¿²½» ¬¸» ±ª»®¿´´ ¹®±«° »¨°»®·»²½»ò Ѿ¶»½¬·ª» Ùæ λ¼»ª»´±° °¿­¬ ¾«­·²»­­ ¿²¼ ®»ó¾·¼ ´±­¬ ¾«­·²»­­ îÛÓØÚÉÔÇØõíËÎÐÎÉØÐÎËØêÈÏÙÜÄnéÕÈËÊÙÜÄØÇØÏÔÏÖÛÈÊÔÏØÊÊ×ÎËÛÎÉÕÚÎÏÇØÏÉÔÎÏ ´»·­«®» ¬®¿ª»´»®ò Ѿ¶»½¬·ª» ×æ ݱ²¬·²«» ¬± ´±±µ º±® ²»© ³¿®µ»¬­ ú ²»© ¬®¿¼» ­¸±©­ îÛÓØÚÉÔÇØóöØÏØËÜÉØÏØÆÑØÜÙÊÉÕËÎÈÖÕõÎÐØÉÎÆÏõØËÎêÜÑØÊûÑÔÉÃiÊ÷üðéÎÈËÊ Ì®¿¼» ͸±©­ Ѿ¶»½¬·ª» Õæ Ý«´¬·ª¿¬» ¿ ÓÐ× øÓ»»¬·²¹ д¿²²»®­ ײ¬»®²¿¬·±²¿´÷ ݸ¿°¬»® ·² Û¿­¬»®² ×±©¿ Ѿ¶»½¬·ª» Ôæ ײ¬»®²»¬ ³¿®µ»¬·²¹ ±º ¹®±«°­ Ѿ¶»½¬·ª» Óæ Ì¿®¹»¬ ³±®» ®»´·¹·±«­ ¹®±«°­ Goal 4: Increase Communication between all stakeholders and deliver consistent messages for Dubuque as a destination. Goal 5: Increase Awareness of Dubuque and the surrounding area by maintaining and expanding media relations locally, regionally and nationally. Ѿ¶»½¬·ª» ßæ Ю±ª·¼» °®±³±¬·±²¿´ ³¿¬»®·¿´­ ¿²¼ ±²¹±·²¹ ·²º±®³¿¬·±² ¬± ¬®¿ª»´ ³»¼·¿ ·²¬»®»­¬»¼ ·² ¬¸» Ü«¾«¯«» ¿®»¿ò Ѿ¶»½¬·ª» Þæ Ю±³±¬» ¬¸» Ü«¾«¯«» ¿®»¿ ¬± ¬®¿ª»´ ³»¼·¿ º±® ­¸±®¬ ¿²¼ ´±²¹ ´»¿¼ ­¬±®·»­ Ѿ¶»½¬·ª» Ýæ ß²²«¿´´§ ³±²·¬±® ¿²¼ ¬®¿½µ ³»¼·¿ ½±ª»®¿¹»ò Goal 6:Redefine/reposition Dubuque as a destination. Compare nationally & internationally to explore our opportunities. Ѿ¶»½¬·ª» ßæ ݱ²¼«½¬ ®»­»¿®½¸ ±² ³¿®µ»¬ ­»¹³»²¬­ Ѿ¶»½¬·ª» Þæ λ󿭭»­­ ±«® ·³¿¹» Ѿ¶»½¬·ª» Ýæ ﮬ²»® ­¬¿¬»©·¼» ¿²¼ ®»¹·±²¿´´§ ¬± »¨°¿²¼ ±«® ³»­­¿¹» 6 Goal 7:Develop Sports Marketing Program to attract amateur athletics to the Dubuque area. Ѿ¶»½¬·ª» ßæ ײª±´ª» ¿´´ ¿®»¿­ ±º ¬¸» Ü«¾«¯«» λ¹·±² ·² »ª»²¬­ Ѿ¶»½¬·ª» Þæ ߬¬»²¼ ­°±®¬ ¬®¿¼» ­¸±©­ Ѿ¶»½¬·ª» Ýæ ײ¼»°»²¼»²¬ ­·¬» ¬±«®­ º±® Í°±®¬­ Ó¿®µ»¬·²¹ Ѿ¶»½¬·ª» Üæ Ý®»¿¬» ¿ ½±´´¿¬»®¿´ °·»½» ±«¬´·²·²¹ ­°±®¬ º¿½·´·¬§ ®»­±«®½»­ Provide Education on Product and Service Excellence Goal 1:Provide community education to improve the Visitor experience Ѿ¶»½¬·ª» ßæ Ü»ª»´±° ¬®¿·²·²¹ ±°°±®¬«²·¬·»­ ¾¿­»¼ ±² ª·­·¬±® ²»»¼­ Ѿ¶»½¬·ª» Þæ Ü»ª»´±° ­»®ª·½» »¨½»´´»²½» ®»½±¹²·¬·±² °®±¹®¿³ Ѿ¶»½¬·ª» Ýæ Û¨°¿²¼ ¬®¿·² ¬¸» ¬®¿·²»® °®±¹®¿³ Ѿ¶»½¬·ª» Üæ ݱ³³«²·½¿¬» Í»®ª·½» Û¨½»´´»²½» »¨°»½¬¿¬·±²­ô ¬·°­ ú ¬»­¬·³±²·¿´­ ¬± ½±³³«²·¬§ ª·¿ ¾·ó³±²¬¸´§ ²»©­´»¬¬»®ô ݸ¿³¾»® Û¼¹» ú »´»½¬®±²·½ ³¿·´ îÛÓØÚÉÔÇØøùØÇØÑÎÍÚÎÐÐÈÏÔÉÄÆÔÙØjÊØÚËØÉÊÕÎÍÍØËiÍËÎÖËÜÐÉÎËØÆÜËÙÍÎÊÔÉÔÇØ ½«­¬±³»® ­»®ª·½» îÛÓØÚÉÔÇØ÷úËØÜÉØÚÎÐÐÈÏÔÉÄÆÔÙØléÎÈËÔÊÉÔÏäÎÈËîÈËéÎÆÏkÚÜÐÍÜÔÖÏ Ѿ¶»½¬·ª» Ùæ Ю±³±¬» ¬±«®·­³ ¿½¬·ª·¬·»­ ±² ³±²¬¸´§ ¾¿­·­ ¬± ¾«­·²»­­ ú ½±³³«²·¬§ Ѿ¶»½¬·ª» Øæ ݱ²¬·²«» ¬± ©±®µ ©·¬¸ Ý·¬§ ±º Ü«¾«¯«» ¬± ·³°´»³»²¬ л¼»­¬®·¿² É¿§º·²¼·²¹ ͧ­¬»³ Ѿ¶»½¬·ª» ×æ ݱ²¬·²«»ñײ½®»¿­» ±°°±®¬«²·¬·»­ º±® ²»¬©±®µ·²¹ ·² ¿ ´±½¿´ ¬®¿¼» ­¸±© »²ª·®±²³»²¬ Ѿ¶»½¬·ª» Öæ Þ®·²¹ ·² µ»§²±¬» ½«­¬±³»® ­»®ª·½» ­°»¿µ»®­ Ѿ¶»½¬·ª» Õæ ݱ²¬·²«» º®±²¬ ´·²» ر­°·¬¿´·¬§ ¬®¿·²·²¹ Ѿ¶»½¬·ª» Ôæ Ѳ» ±² ±²» º®±²¬ ´·²» ¬®¿·²·²¹ º®±³ ¬¸» ݱ²ª»²¬·±² ú Ê·­·¬±®­ Þ«®»¿« îÛÓØÚÉÔÇØðôÏÚÎËÍÎËÜÉØlõÈÐÜÏôÏÉØËØÊÉkÊÉÎËÔØÊÉÎÕØÑÍÆÔÉÕ×ËÎÏÉÑÔÏØØÐÍÑÎÄØØ ¬®¿·²·²¹ò Ѿ¶»½¬·ª» Òæ Ú¿¨ ±® »³¿·´ ¿½¬·ª·¬·»­ º±® «°½±³·²¹ »ª»²¬­ ¬± º®±²¬ ´·²» »³°´±§»»­å °®±ª·¼» ¿ ­´»»ª» º±® ¬¸» °®·²¬»¼ °®±¼«½¬ Be the Leading Authority for Regional Tourism Goal 1: Provide on line access to tourism industry data. Ѿ¶»½¬·ª» ßæ Ü»ª»´±° ¿²¼ °®±³±¬» ·²¬»®²¿´ ¿²¼ »¨¬»®²¿´ ·²º±®³¿¬·±² º±® ³»³¾»®­ ¿²¼ ª·­·¬±®­ ¬± ¿½½»­­ ·²º±®³¿¬·±² îìñéò Ѿ¶»½¬·ª» Þæ Ü»ª»´±° Ó¿¬»®·¿´­ ¬± °®±ª·¼» ¬± ¬±«®·­³ ·²¼«­¬®§ º®±²¬ó´·²» »³°´±§»»­ ¬± ¿­­·­¬ ¬¸»³ ·² °®±³±¬·²¹ Ü«¾«¯«»ò Goal 2: Continually survey the membership on their info needs and adjust data accordingly. Ѿ¶»½¬·ª» ßæ Ю±ª·¼» ¿ º±®³ º±® º»»¼¾¿½µ ¿²¼ ¯«»­¬·±²­ º®±³ ­¬¿µ»¸±´¼»®­ ±² ©»¾­·¬»ò Goal 3: Position the CVB as an information clearinghouse for the community. Goal 4: Lead the development of a tri-state tourism marketing plan. 7 Financial Sustainability Goal 1:Develop a regionalized plan to promote the Tri-State area with an aggressive marketing program funded by various investment opportunities: Hotel/Motel tax rate, Endow Iowa Fund, Vision Iowa, City of Dubuque investment, County of Dubuque Investment, Other state and federal grants (with local funds available for matching requirements) Goal 2:Explore revenue opportunities with packaging of tours. Goal 3:Outline advertising efforts for future as long-term and short-term 8 Critical Success Factors & Measurements Identify engage & communicate the Return on Investment to our members/ stakeholders Ò«³¾»® ±º ³»³¾»®­ñ¹®±©¬¸ñ®»¬»²¬·±² Ì®¿½µ °¿®¬·½·°¿¬·±² Í«®ª»§­ Ü¿¬¿¾¿­» 묻²¬·±² ±º ³»³¾»®­ ײ½®»¿­»¼ ³»³¾»®­¸·° λ°»¿¬ ¾«­·²»­­ ðØÐÛØËÊiÖËÎÆÉÕ Ó»³¾»® °¿®¬·½·°¿¬·±² ·² ÝÊÞ °®±¹®¿³­ ر¬»´ñÓ±¬»´ ¬¿¨ ß²»½¼±¬¿´ º»»¼¾¿½µ Ü¿¬¿ ½±´´»½¬·±² ú ¿²¿´§­·­ Create & implement marketing plan to increase tourism ر¬»´ Ì¿¨ ݱ²ª»²¬·±² ú ³»»¬·²¹ ²«³¾»®­ Ûª»²¬­ñ¿¬¬®¿½¬·±² ¿¬¬»²¼¿²½» ̱«®·­³ ·²¼«­¬®§ »¨°¿²­·±² É»´½±³» Ý»²¬»® ²«³¾»®­ Ê·­·¬±® »¨°»²¼·¬«®» ­¬«¼·»­ Ò«³¾»® ±º ·²º±®³¿¬·±² ®»¯«»­¬­ ×ÜÛÜ ®»°±®¬­ ر¬»´ ¾±±µ·²¹­ Provide education on product & service excellence Í»½®»¬ ­¸±°°»® Í«®ª»§ ½«­¬±³»®­ Ò«³¾»® ±º °»±°´» ·² ­»®ª·½» »¨½»´´»²½» °®±¹®¿³ ݱ²ª»²¬·±² º»»¼¾¿½µ Ò«³¾»® ±º ®»°»¿¬ ½«­¬±³»®­ Ô¿½µ ±º ½±³°´¿·²¬­ Be the leading authority for regional tourism Ò«³¾»® ±º ®»¯«»­¬­ º±® ·²º±®³¿¬·±² É»¾­·¬» ¸·¬­ λ½»·°¬ ±º ·²º±®³¿¬·±² º®±³ ­¬¿µ»¸±´ÙØËÊÜÏÙÐØÐÛØËÊnÔØÚÎÎÍØËÜÉÔÎÏ Í«®ª»§­ Financial Sustainability Þ´¿½µ ·²µÿ Ó»³¾»® ®»¬»²¬·±² ѽ½«°¿²½§ ®¿¬»­ ײ½®»¿­»¼ ®»ª»²«» Ò»© ®»ª»²«» ­±«®½» 9 Budget Net Income & Expenses FY 2009-2010 FY 2010-2011 §»¿® »²¼ ¿½«¬¿´­°®±¶»½¬»¼ §»¿® »²¼ INCOME:INCOME: Ý·¬§ Ô±¿²íëôðððòððÝ·¬§ Ô±¿²íëôðððòðð Þ«®»¿« Í»®ª·½»­ïéôðððòððÞ«®»¿« Í»®ª·½»­ïðôðððòðð λ¬¿·´ Í¿´»­íëôëððòððλ¬¿·´ Í¿´»­íëôëððòðð ݱóÑ° Ю±¹®¿³­êðôðððòððݱóÑ° Ю±¹®¿³­èðôðððòðð Ù®¿²¬­éêôëððòððÙ®¿²¬­ëéôðððòðð Ý·¬§ ±º Ü«¾«¯«»éèíôêëìòéðÝ·¬§ ±º Ü«¾«¯«»ééêôçîèòìð Ü«¾«¯«» ݱ«²¬§îëôðððòððÜ«¾«¯«» ݱ«²¬§îëôðððòðð 1,032,654.701,019,428.40 ̱¬¿´Ì±¬¿´ EXPENSES:EXPENSES: ݱ²ª»²¬·±² Ó¿®µ»¬·²¹ïëëôëððòððݱ²ª»²¬·±² Ó¿®µ»¬·²¹ïìïôîððòðð Ù®±«° ̱«® Ó¿®µ»¬·²¹îêôéððòððÙ®±«° ̱«® Ó¿®µ»¬·²¹îîôëððòðð ײ¼»°»²¼»²¬ Ì®¿ª»´»® Ó¿®µ»¬·²¹íîëôëððòððײ¼»°»²¼»²¬ Ì®¿ª»´»® Ó¿®µ»¬·²¹îêîôðððòðð ß©¿®»²»­­ Ü»ª»´±°³»²¬ëðôëððòððß©¿®»²»­­ Ü»ª»´±°³»²¬éëôëððòðð л®­±²²»´íèëôéðíòððл®­±²²»´íéçôïððòðð ß¼³·²·­¬®¿¬·ª»éíôðíðòððß¼³·²·­¬®¿¬·ª»éïôðððòðð Í«°°±®¬ Í»®ª·½»­éíôçèìòððÍ«°°±®¬ Í»®ª·½»­ééôðððòðð 1,090,917.001,028,300.00 ̱¬¿´Ì±¬¿´ -58,262.30-8,871.60 Budget Income FY 2009-2010 FY 2010-2011 §»¿® »²¼ ¿½«¬¿´­°®±¶»½¬»¼ §»¿® »²¼ Bureau Services:Bureau Services: Ê·­·¬±® Ù«·¼»íôðððòððÊ·­·¬±® Ù«·¼»íôðððòðð Ю·²¬ ݱóÑ°­ïðôðððòððЮ·²¬ ݱóÑ°­éôðððòðð Ý¿´»²¼¿® ±º Ûª»²¬­ìôðððòððÝ¿´»²¼¿® ±º Ûª»²¬­ ر­°·¬¿´·¬§Ø±­°·¬¿´·¬§ 17,000.0010,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Retail Sales:Retail Sales: Ó¿°­Ó¿°­ Ê·¼»± Í¿´»­ëððòððÊ·¼»± Í¿´»­ëððòðð Ù·º¬ ͸±°íëôðððòððÙ·º¬ ͸±°íëôðððòðð 35,500.0035,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Co-Op Programs:Co-Op Programs: ﮬ²»® ײ½±³»êðôðððòððﮬ²»® ײ½±³»èðôðððòðð Ó»³¾»® ײ½±³»Ó»³¾»® ײ½±³» ,.,. Í«¾¬±¬¿´6000000 Í«¾¬±¬¿´8000000 60000008000000 Grants:Grants: Û×ÌßïôëððòððÛ×Ìßîôðððòðð ͬ¿¬»ëëôðððòððͬ¿¬»ëðôðððòðð ÜÎßîðôðððòððÜÎßëôðððòðð 76,500.0057,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ City of Dubuque:City of Dubuque: ر¬»´ñÓ±¬»´ Ì¿¨èïèôêëìòéðر¬»´ñÓ±¬»´ Ì¿¨èïïôçîèòìð Ý·¬§ Ô±¿²óíëôðððòððÝ·¬§ Ô±¿²óíëôðððòðð 783,654.70776,928.40 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Dubuque County25,000.00Dubuque County25,000.00 997,654.70984,428.40 ̱¬¿´ ײ½±³»Ì±¬¿´ ײ½±³» ____ _ Budget Expenses | Convention Marketing FY 2009-2010FY 2010-2011 Assoc. Marketing:Assoc. Marketing: ÓÐ×îôðððòððÓÐ×ïôëððòðð FYFY ×ÍßÛëôðððòðð×ÍßÛëôðððòðð ×Óßïôëððòðð×Óß Ô»¿¼ Ü»ª»´±°³»²¬êôëððòððÔ»¿¼ Ü»ª»´±°³»²¬êôëððòðð 15,000.0013,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Corporate Marketing:Corporate Marketing: ߺº±®¼¿¾´» Ó»»¬·²¹­ìôðððòððݱ²²»½¬ Ó¿®µ»¬°´¿½»ìôðððòðð Ó»»¬·²¹­ñݱ±° ͸±©­ïôðððòððر¬»´ λ­±«®½»­ïôîððòðð 붫ª»²¿¬» Ì®¿¼»­¸±©ìôðððòðð붫ª»²¿¬» Ì®¿¼»­¸±©ìôðððòðð ݸ®·­¬·¿² Ó»»¬·²¹ ݱ²º»®»²½»íôëððòððͳ¿´´ Ó»»¬·²¹­ Ó¿®µ»¬íôëððòðð Ô»¿¼ Ü»ª»´±°³»²¬ìôëððòððÔ»¿¼ Ü»ª»´±°³»²¬ìôëððòðð 17,000.0017,200.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Bid Process:Bid Process: Ю»­»²¬¿¬·±²ìôëððòððЮ»­»²¬¿¬·±²ìôðððòðð ײ½»²¬·ª»­ïðôðððòððײ½»²¬·ª»­ïèôèððòðð 14,500.0022,800.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Í«¾¬±¬¿´14,500.00 Í«¾¬±¬¿´22,800.00 Promotional Tools:Marketing: Ы¾´·½¿¬·±²­ëôðððòððЫ¾´·½¿¬·±²­ìôîððòðð Ü·®»½¬ Ó¿·´ëôðððòððÜ·®»½¬ Ó¿·´ ß¼ д¿½»³»²¬­ëôðððòððß¼ д¿½»³»²¬­ 15,000.004,200.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Convention Services:Convention Services: Í«°°´·»­íôðððòððÍ«°°´·»­îôðððòðð ر­°·¬¿´·¬§ìôðððòððر­°·¬¿´·¬§îôðððòðð Í°»½·¿´¬§ ׬»³­íôðððòððÍ°»½·¿´¬§ ׬»³­ïôðððòðð 10,000.005,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Hometown Hero:4,000.00Hometown Hero:4,000.00 Sports Marketing:Sports Marketing: Ó¿®µ»¬·²¹îïôìððòððÓ¿®µ»¬·²¹îêôïððòðð Ûª»²¬ ß­­·­¬¿²½»ëíôêððòððÛª»²¬ ß­­·­¬¿²½»ìèôçððòðð îðïê Ñ´§³°·½ Ì¿­µ Ú±®½»ëôðððòðð 80,000.0075,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ 155,500.00141,200.00 ÌÑÌßÔÌÑÌßÔ ____ _ Budget Expenses | Group Tour Marketing FY 2009-2010 FY 2010-2011 §»¿® »²¼ ¿½«¬¿´­°®±¶»½¬»¼ §»¿® »²¼ Tradeshows:Tradeshows: ÒÌß ñ ɱ®´¼ λ´·¹·±«­ Ì®¿ª»´ ß­­±½ëôðððòððÒÌß ñ ɱ®´¼ λ´·¹·±«­ Ì®¿ª»´ ß­­±½ò ëôðððòðð ßÞß íôðððòððßÞß íôðððòðð Þ¿²µ Ì®¿ª»´ íôðððòððÞ¿²µ Ì®¿ª»´ ïôëððòðð Ø»®·¬¿¹» Ý´«¾ ײ¬»®²¿¬·±²¿´ êôðððòððØ»®·¬¿¹» Ý´«¾ ײ¬»®²¿¬·±²¿´ íôðððòðð Ì®¿ª»´ ×±©¿ Ó¿®µ»¬°´¿½» éððòððØ»¿®¬´¿²¼ Ì®¿ª»´ ͸±©½¿­»íôðððòðð 17,700.0015,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Group Leader Development:Group Leader Development: ݱóÑ° ß¼ª»®¬·­·²¹èððòððݱóÑ° ß¼ª»®¬·­·²¹ Ü·®»½¬ Ó¿·´ïôðððòððÜ·®»½¬ Ó¿·´ Ю±³±¬·±²­ëôðððòððЮ±³±¬·±²­ëôðððòðð ×ÙÌßïôðððòðð×ÙÌßîôðððòðð 7,800.007,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Publications:1,200.00Publications: 26,700.0022,500.00 ÌÑÌßÔÌÑÌßÔ ____ _ Budget Expenses | Independent Traveler Marketing FY 2009-2010 FY 2010-2011 §»¿® »²¼ ¿½«¬¿´­°®±¶»½¬»¼ §»¿® »²¼ Publications:Publications: Ê·­·¬±® Ù«·¼»ðòððÊ·­·¬±® Ù«·¼»ðòðð 0.000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Media Buys:Media Buys: Ü·®»½¬ Ó¿·´ô Ñ«¬¼±±®ô ο¼·±ô Ю·²¬îéðôðððòððÜ·®»½¬ Ó¿·´ô Ñ«¬¼±±®ô ο¼·±ô Ю·²¬îêîôðððòðð ß½½±«²¬ ³¿²¿¹»³»²¬ß½½±«²¬ ³¿²¿¹»³»²¬ Ü·®»½¬ ³¿·´ ½±±°­Ü·®»½¬ ³¿·´ ½±±°­ 270,000.00262,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Dubuque Promotional CD25,000.00 Chamber Welcome Center: 벬 Ó¿·²¬»²¿²½»ñÍ«°°´·»­ìôðððòðð Ù·º¬ ͸±°îðôðððòðð Þ®±½¸«®» Ü·­¬®·¬«¬·±²íôëððòðð ÌÍÌÝ ú ×ÉÝßíôðððòðð 30,500.00 Í«¾¬±¬¿´ 325,500.00262,000.00 ÌÑÌßÔÌÑÌßÔ ____ _ Budget Expenses | Awareness Development FY 2009-2010FY 2010-2011 FYFY Travel Writers:Travel Writers: Ó»¼·¿ Õ·¬­ïôðððòððÓ»¼·¿ Õ·¬­ïôðððòðð Í·¬» ̱«®­ïôëððòððÍ·¬» ̱«®­ïôëððòðð Ý´·°°·²¹ Í»®ª·½»Ý´·°°·²¹ Í»®ª·½» ÐÎ Ûºº±®¬éôðððòððÐÎ Ûºº±®¬ëôðððòðð 9,500.007,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Hospitality:Hospitality: Û¼«½¿¬·±²¿´ Ó¿¬»®·¿´íôðððòððÛ¼«½¿¬·±²¿´ Ó¿¬»®·¿´îôðððòðð Í·¹²¿¹»ïôðððòððÍ·¹²¿¹»ïôðððòðð Ûª»²¬ìôðððòððÛª»²¬îôðððòðð Ô±½¿´ ß©¿®»²»­­îôðððòððÔ±½¿´ ß©¿®»²»­­îôðððòðð 10,000.007,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Festivals Task ForceChamber Welcome Center Ý¿´»²¼»® ±º Ûª»²¬­Î»²¬ Ó¿®µ»¬·²¹Ó¿·²¬»²¿²½»ñÍ«°°´·»­ìôðððòðð ôò ݱ«²­»´·²¹ñݱ²­«´¬·²¹Ù·º¬ ͸±°îðððððð ݱ«²­»´·²¹ñݱ²­«´¬·²¹Ù·º¬ ͸±°îðððððð Ì®¿·²·²¹ ú Û¼«½¿¬·±²Þ®±½¸«®» Ü·­¬®·¾«¬·±²íôëððòðð Ú»­¬·ª¿´ Ù®¿²¬­ÌÍÌÝ ú ×ÉÝßïôðððòðð 28,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Education/Staff Development:Education/Staff Development: ×ßÝÊÞ Ó»³¾»®­¸·°îôðððòðð×ßÝÊÞ Ó»³¾»®­¸·°îôðððòðð Ì®¿ª»´ìôðððòððÌ®¿ª»´êôðððòðð ̱«®·­³ ݱ²º»®»²½»îôëððòðð̱«®·­³ ݱ²º»®»²½»îôðððòðð Û×ÌßîôðððòððÛ×Ìßîôëððòðð 10,500.0012,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Local Awareness:Local Awareness: Ì®¿ª»´ Ú»¼»®¿¬·±²ñÔ»¹·­´¿¬·ª»íôëððòððÌ®¿ª»´ Ú»¼»®¿¬·±²ñÔ»¹·­´¿¬·ª»íôëððòðð Ý¿´´­ïôëððòððÝ¿´´­ïôëððòðð λ½±¹²·¬·±²ëððòðð 5,500.005,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ AR Festival15,000.00AR Festival15,000.00 50,500.0075,500.00 ÌÑÌßÔÌÑÌßÔ ____ _ Budget Expenses | Personnel FY 2009-2010 FY 2010-2011 §»¿® »²¼ ¿½«¬¿´­°®±¶»½¬»¼ §»¿® »²¼ OfficeOffice îëèôééèòððîìéôçðêòðð Chamber Welcome StaffChamber Welcome Staff ìïôèëçòððìíôðððòðð Chamber Support StaffChamber Support Staff èëôðêêòððèèôîêìòðð 385,703.00379,170.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Administrative73,030.00Administrative71,000.00 Support Services73,984.00Support Services77,000.00 532,717.00527,170.00 ÌÑÌßÔÌÑÌßÔ ____ _ Convention and Visitor's Bureau OFFICE SALARIES ÝÊÞ Ü·®»½¬±®ïððû Ü·®»½¬±® ±º Í¿´»­ïððû Ó¿®µ»¬·²¹ Ü·®»½¬±®éðû Í¿´»­ Ó¿²¿¹»®ïððû WELCOME CENTER SALARIES Ó¿²¿¹»®ëðû É»´½±³» Ý»²¬»® ͬ¿ººïððû CHAMBER SUPPORT STAFF Ю»­·¼»²¬ñÝÛÑíðû Ѻº·½» Ó¿²¿¹»®ëðû ß½½±«²¬¿²¬ëðû ADMINISTRATIVE ALLOCATION ß½½±«²¬·²¹ñß«¼·¬ëëû Ü»°®»½·¿¬·±²ëëû ײ­«®¿²½»ëëû Ó·­½»´´¿²»±«­ëëû Ѻº·½» Ó¿·²¬»²¿²½»ëëû ˬ·´·¬·»­ëëû í®¼ ¿²¼ Ó¿·² ݱ²¼±ëëû б­¬¿¹»ß½¬«¿´ °»® б­¬¿¹» Ó¿½¸·²» PROGRAM SUPPORT ALLOCATION Þ±¿®¼ Ü·­½®»¬·±²¿®§ëèû Ѻº·½» Í«°°´·»­ëèû Í«¾­½®·°¬·±²­ñÑ®¹¿²·¦¿¬·±² Ü«»­ëèû Ì»´»°¸±²»ëèû ݱ³°«¬»®ñͱº¬©¿®»ñÛ¯«·°³»²¬ëèû ݱ°·»®­ñÔ»¿­»ñÓ¿·²¬ëèû Ì®¿ª»´ëèû ͬ¿ºº ¿²¼ Ù«»­¬ Ó»¿´­ëèû Convention & Visitors Bureau Profit & Loss Budget Performance June - December 2009 Jun-Dec 09YTD BudgetBudget VarianceAnnual Budget INCOME: City Hotel/Motel Tax ìééôëìèòëììééôëìèòëèøðòðî÷èïèôêëìòéð County ïìôëèíòíïïìôëèíòííøðòðî÷îëôðððòðð Gift Shop Income îéôèîìòíéîðôéðèòííéôïïêòðìíëôëððòðð Co-op Programs ìçôîððòëðíëôðððòððïìôîððòëðêðôðððòðð Bureau Services ëðòððçôçïêòêéøçôèêêòêé÷ïéôðððòðð Grant Revenue èêòíçïîôëìïòêéøïîôìëëòîè÷îïôëððòðð Sports Marketing íéôëððòððíîôðèíòííëôìïêòêéëëôðððòðð Total Income êðêôéçíòïïêðîôíèïòçïìôìïïòîîïôðíîôêëìòéð EXPENSE: Salaries and Benefits îïîôìíêòëçîîìôççíòìîïîôëëêòèííèëôéðíòðð Administrative Support íéôçççòçèìîôêððòèíìôêððòèëéíôðíðòðð Program Support ììíììçïôòìíïëéííôòøïïèéëè÷ôòéíçèìððôò Program Support ììíììçïìíïëéííøïïèéëè÷éíçèìðð Grant Expenditures ðòðððòðððòðððòðð Awareness Development íèôèðïòìéîçôìëèòííøçôíìíòïì÷ëðôëððòðð Individual Marketing îððôîìîòëðïèçôèéëòððøïðôíêéòëð÷íîëôëððòðð Group Marketing ïîôèèêòðëïëôëéëòððîôêèèòçëîêôéððòðð Convention Marketing éíôêðçòïéçðôéðèòííïéôðççòïêïëëôëððòðð Total Expense êîðôíîðòêéêíêôíêèòîëïêôðìéòëèïôðçðôçïéòðð NET INCOME: