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Five Flags Civic Center Fiscal Year 2019 Annual Report
Copyrighted September 3, 2019 City of Dubuque Action Items # 1. ITEM TITLE: Five Flags Civic Center Fiscal Year2019Annual Report Presentation SUM MARY: City Manager transmitting the Fiscal Year 2019 Annual Reportfor Five Flags. Five Flags Manager HR Cook of SMG will make a presentation to the City Council on the Center's finances and events being scheduled. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type Five Flags FY19Annual Report-MVM Memo City Manager Memo Staff Memo FY 19 Fi� FlagsAnnual Report Staff Memo Presentation Supporting Documentation Dubuque THE CITY OF � uI�AaMca cih DuB E � � I � � I Maste iece on the Mississi i Zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: FY19 Annual Report of Five Flags Civic Center DATE: August 28, 2019 Leisure Services Manager Marie Ware is transmitting the FY2019 Annual Report for Five Flags. Five Flags Manager HR Cook, who is employed by SMG, the private management company for Five Flags, will make a presentation to the City Council on the finances and events being scheduled. v Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CTTY OF Dubuque � uFloennflry DUB E '�I�I��' Masterpiece on the Mississippi Z°°' Z°'Z 2�13 201� TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: FY 19 Annual Report of Five Flags Civic Center DATE: August 27, 2019 INTRODUCTION The purpose of this memorandum is to request the opportunity for HR Cook, SMG General Manager to share an annual report of Fiscal Year 2019 Five Flags Civic Center with the City Council. DISCUSSION HR Cook requested the opportunity to present the annual report to the City Council. SMG management continues to work hard as our partner and HR wants to keep the Council updated on finances and events being scheduled. At this meeting he will show how Five Flags budget ended FY19. ACTION TO BE TAKEN I respecffully request the opportunity for an Annual Report of the Five Flags Civic Center activities to be placed on the City Council agenda. cc: HR Cook, SMG General Manager 1 I _ IIIIIII IIIIII 1 � ���F � _ � � ,_ ' ` - i�, , �-- _ - , -� ,� .d f'- f , , . . . t'� •y � � I �`� ;, ^� { ' .:`` i . . � _ �, ;��1 ' /' .` ! l ` �. ��J � � � � \ ' � � '� •l�� �y� t µ� � �! ,� ^ ,� � � �;~r� . � . � ' � ., l \ i �\ ' ��� r �1� a r ' �.~ f ' r,.�. . i � � , , ,c � • �! � .,�..� r , . - + •lr � /� l ' ` , . ` � , I� � �'! ��' _ �+r .�`� �, � �� - , i� ' t` - ��r• .�. . ' ' 1 � '� ' �+ � ;�� .l � . � -� ` ' - � � l /`��r�� ti� � I ' � !1 r ., ..` _ti - �ti , � .� f � / - r '� . ,-r� .A ��. �i� � r i Fiv��l y �_. . , ..� - ., , � , , � ��Strive to enhance the quality of life for the citizens of the Tri-State area and contribute to the community' �}� �; � j;;economic vitality by providing acc- f . !i�nini�nizing cpst to�Dub�ue ��xp" , ' � _ . � • , � -, � � ' ' ' � - � , � ¢ i . ��ileuning Phdtograp • , � � • - ' ^ ' ' . . '' , QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA EVENT ANALYSIS Event Days by Fiscal Year � Attendance by Fiscal Year � -ii,ssi " ' ' � � � FY19 FY18 FY17 FY15 FY13 FY19 FY18 FY17 FY15 FY13 ✓�\ FIVE F LAGS �� !� � • • ' • . . • . /— . _ _ � `� : � ' • . - r�' , �� y REO Speedwagon Preacher Temptations/Four Tops Gary All F. - ' �: , Ronnie Milsap Winter I -� � �"'� ; Bellamy Brothers W W E Li �,_ . �.` ,, Big Church Night Out Retro R ��� ��� ' ` � , Brothers Osborne Battle for t "` � r--- . Red Green Charlie D _ �; , Travis Trit �"�`" �i. r� � : ` � Cody Jin � '�` '" -� ' � �. 1,�1'� �. �. r� � � J _I Daughtry . _ _ � t� � ' i i NCAA Regio ° �� -- � I ` Dwight Y ,�'�`� :', '� � �i'�., ..�,�. _� I.- ' I �. Gallagh ;.�..' �,` � �� 'xt,,�, .' - ;: • *. �,� � �q ,� ,r - Collin Ra ' ,�;= � �: . 1 � '�- �' - ' ` , ., k � > , „ � � � + � r Glenn �� .. ,, � � ;� .�. , , _ � , � .. ".r ' '� ,'�,' , _� �a, ! � , Har - •. .:; , � , _ Je .t � ..��; - . � !� � • • ' • • • • • 1 ' , 1 • Top Grossing Event: Nelly - $138,669.50 • Most Events in One Day: June 25, 2019 - Four Events • Glenn Miller Orchestra • City Civil Service Test • Rising Star Theater Company Rehearsal • City Arts & Culture Commission Meeting • Busiest Week: April 11 -18, 2019 • Harlem Globetrotters, Dubuque Symphony Orchestra, Beyond the Stars Dance Competition, The Band Perry, Red Green, The Bellamy Brothers • Total Attendance: 8,143 , � - � ► _ , �,,, �.- ' � � . � m�lw �-� `, r � � . � I n�".�.��,������������� ��i��� I i����� i /� � � . _. �� �-,�u�� � 1 � '' i � �R'�M�v`q, �' ,, � �. ' � � � ���1��' ' � , M � � ' � ` ♦ ►��• � � �` � a". � ` "Y�_ , � a � �" �� � , �, � ('. • , WIDE VARIETY OF ENTERTAINMENT TOP TEN FY2019 EVENTS ���r �.: � _ , ; _ �� �t'� M �—�,������ R�a ��. � -sg� !9 ;_. �..�.. �v •• �_ �� � IR/ ` � " 7 E; =�i����"��.�v�,`'i,�.: _ — _. ;. q �� `,�� '3'_ ��..� .�,��.o. B �.'.il .r.. � � �:— . :.. : � j � '• - � � 4� , ,,, , "S , . � � . . � � , � . a d ;) � ; : „� ....... . . , . _ > �. —2 - . . : �:� - ' � � � — � ' � � .� � ���� �� ! '� • • • • �� I � � � M' � '�J � � � • • • •• • i' 1 � � � � � � � ..a.� I .. . „_... � ,. ..,.. ._ : _p � • � � � � � � • - .�7 • •. _ _ _• •• _ " _ ■ � � � � ` ' .._ .._ 1�}:'_ . _ 1.1 • � � �„� � • ■ • � � � � � � 'w�^w�.j;;�l� 'y�l- �5..'� i /' �� ""��4a� . . � .-: ' � R- B Y - �d ,�S ��,¢�� �'M�..ar.�� a � � � .r17 �q. ' . � . �� S.1 � � , f �+�r..�..��^'''� `p i ^ ' ���c.�„eF`wV��' ! �. -�11'.�- �; ,� -'� -.._ i . '�"TT' At�� � . � �: .. � _- _ . � ! A � �,� y `�,� � ' ,.; "� � — a. -nc4� ���. , 'a rr n 0 .r /�' .,�� � 1 M.p_yl.o.� � caL6i� • � l � � 4r I . � r� � 1 I �. � �.� .�� i ��L �! Y IHr � :lft � . I S � fi ' 1 � R �- � I FIVE FLAGS !� � • • ' • • • • • . . , • . � . . Sales Channels. vs FY18 Ticketmaster Phone: >1 % Internet: 26% -o�o Ages: � � � Ticketmaster Mobile App 23% +4% 18-24 9� ' • - - Box Office: 51 % +3% 25-34 21 � 35-44 23� 45-54 20� en 55+ 26� OSt � latte yersvil � '� � - ` Income: 6. Bellevu � $0-$30K 9�0 � � � � ,� ,,�;�� $30-$50K 23% 7. East Du � � +�' �`� �§� �4 '?�'. � i ��,: $50-$75K 30% g. ; �` � ' � " ��` E, �fl � �r, .�,.�� ! t ., � :. $75-$100K 14% C�. Casca � �, !�.,,��-�''��':�,�� '�' ��,.► � t- . , J � $100-$125K 8% � • �` �'�' ^�� • ' � � Cuba . � r ; . ��,; � , , $125K + 15�0 � _ • o- ' ' =:' _ �� ",� , , 1 � n ��.�- ��Ji'�1 �� ��,,� � ' J ..- ��• A i / / . ,:�- �' l � a� , - QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA TICKET BUYER LOCATIONS - ' ' ' . - .�-- � . . ' • � - . . - ; �, • • � ; . 1 , , 7 � � �� _ � _ . `,�. _ , - - - - _ _ ; - � - � � , , , { • • � ' �� ��• � •I • � • i•I� ! • • I. � � � � � � � • � , • - . � � • • • •�:Y�� __ �. �' ____ __"__ - _ . � �� � �• 1• , '. i • �-��,i' � - • • • � • � • •• •�• • � . _ � - ��, � • . . . _ � � • r ����t�• • ♦• - • � ; - - � � -a • • • - ---.� '. • _ ! � �� � �� 7{ . ♦ ��--�-. -. i '� . �• - •� • •; • r'/ % ��,'����� ' • • � � • • I .� i" �..f i. . • •• r / . : • • • ♦ � � • • � • � . � '�' � � •1 I , . . . � i�- . , i � �r-J . _ _ - . • . -__- \ � i-- ; _ _ _ _ - _ _ _ _ . _ _ __ • �._� ._- ___ � , l , • � � j: •• , •� , � . � � � . . • � .� . � . • r � • � . •• • . • • • ; . r _ A, .. � ✓�� FIVE F LAGS �� QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA FIVEFLAGSCENTER. COM WEBSITE STATISTICS �� � i � i i � � � , , -�----- ,N._' .`�� ".�.. _ . .� ,.�.14.`= Notable Information SOCIAL MEDIA WEBSITE TRAFFIC FACEBOOK LIKES: 13,239 (+ss%� vuouvc�� ' - ' � ' � INSTAGRAM: 1 ,100 2, DAVENPORT - FOLLOWERS 3. OMAHA ' ' ' ' - TWITfER: 1 ,465 FOLLOWERS d, MADISON ' ' � " WEBSITE TRAFFIC , cHica�o - SESSIONS IN FY19: 6. CEDAR RAPIDS ' ' - ' " � ' 191 ,724 7. IOWA CITY - ' - ' � ' ' - 77% INCREASE OVER FY18 g, N►AUKESHA " � ' ' - ' ' ' MOBILE: 75% 9. DYERSVILLE ' - ' DESKTOP: 22% 10. WATERLOO PAGEVIEWS FY18: 540,782 - PAGEVIEWS FY19: 572,820 ✓l� FIVE F LAGS �� QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA CUSTOMER EXPERIENCE SURVEY . � � . . > .�� Positive Feedback: 0 ♦��� J n �; � ��� � �� . _. DVB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN � � 8.1 7.9 8.7 8.8 8.4 8.2 7.8 8.4 • • - • ROCK-TR TOL-CC` BR-TR' MOB(S)-TR GREEK JAX-ARN MOB(S)-TR EVAN-TR � � - @9 8.6 9.2 9.3 9.3 9.0 8.3 @8 � _ . . _ � • • S�9�� SMG SIviG SMG SI�4G SMG SMG SI�4G 82 7.6 8.7 87 E6 85 75 7.8 ' i - • • • � � i • •• • . I •. . . � • • i � � � �� ����� � �n ��� � � � �� � �� . . - . . DUB-AHN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN DUB-ARN � � 7.9 7.7 8.6 8.7 8. 1 8.2 7.6 8.2 • - • • - - ROCK-TR SHREV SHREV MOB(S)-TR ROCK-TR ELP(P)-TR CAB MOB(S)-TR 8.9 8.5 9.1 92 92 9.0 82 8.7 SMG� SMG SMG SMG SMG SMG SMG Sti1G 8.0 7.4 8.5 8.6 8.4 8.3 7.3 7.8 ��� FIVE F LAGS ' - • • • - • • - - • ' • - �yy�q QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA • � • M E D I A R E LAT I O N S Five Flags Center running weekly indoor dog park, � .�_ _�� aligning with city pet-friendly initiative - � , �w ` ��;;. . � . V► ' . _. � . � � � - - . � t 4 _.'"�. � . . � � � � . , � �w� ,_ II . . � � � " 5 - � /T1I. IUII� � � 1 �B � � I' ��.. \ , � � � .� . ���� � ��� ���� � � „ � , � ' 4��,��r�'�` " , � _ ' �y� '' 1 ` _ r __ m .. h�t _ � I � � �:' c. ,,_ _`"°'� 'I'ELEUIt�aPII HERALD ,� � "�"'s , � V f _�� � . Tdl .co��� „ �o�.� �E,,,., . .o m � ., .�� �.. !�y�� S-� ' w 'KWWL � I � TRI- F �o a � � � q � H�me Ne�. � ..— � , . . .. _, �. a �` �..� ,�w. ���o.�� °� "A. ��� � _ _ _ F., ' STATE �_ �n������� ° � � �� � � h � � � .n,Ps' :• �, :, °� C� fZlSlll COUIIY � � � � �s' C n tma�Part rTots announces 4t a���' . � i, . ' g ry star rocks Five Flags � ,�,� �4 �" �" ' 0 ~' . .__ �, �� w � _ , :. � � : ,�-_ � , � �.- , M�" � i _ ,�,- _ -� - � +�.� " � �.; i a �, L a :r�"_� ' ��� ��,,� �.,r+ �, � � � � ,,��:.� � �, if" . �- . �..�� ,,:'i �'� � I ..�.� '� .�. t r7'� E53 � '. 'n .0'i�:� -larlem Globetrotters t ming to Dubuque in April ��� � `��� �i— �� �� �}� } !c �,�r�n�� -' � . ����j � .,t + � � Zl R� r'.�.�..}�e.,'�� �. ��p'� •�11 .�� s ., - �,�_ � �����''u��5 ) .}u � �� Ifi s,• � v 2 �ofl'p,�': y� .. ,' � -���,o '.i� "„�� !�+ �v`ir.�^ a� � - ^' "� � � 1��� . �V a�L+�'�v j . �I � ,�1`{ [4 y�� �y� � P' � �iv., ! ��� �`' �^alu ��.;�I �-.. KY3 ���M^ �y �; � �N�� / '. O'i;.yVi. � � . � ... \ y� ny � .../ � ( L! � i � � . ���l i.y' �. Y` � �- d`�� �, �1 .,�-;,�.��� � .� ; � F Iv E N-�S .,;_ k, "��� �`� % r ■�e . .� r� : . �13�► !� � • • ' • • • • • � � � The Five Flags Center was one of three nominees for the Dubuque Area Chamber of Commerce's "Business of the Year" Award at the Chamber's Annual Member Meeting in June. Five Flags would again like to extend congratulations to the award's winner, Theisen's. . I.�.Jf� '�� �'� f • � .l 6 � I `. � .. ' . I Iy �. � � � - I � r � � I � � `• .� '/ . t� , ��i _ � � -� � � • � . � ; ' �� �� t �-� ^- � � -'�`��,,,'� � ♦ ' � u- - � ECONOMIC VITALITY YEAR - END FINANCIALS Gross Ticket Sales Gross Food/Beverage Revenue ��� ECONOMIC VITALITY YEAR - END FINANCIALS INCOME EXPENSES FIVE F LAGS �� • • � _ � ?•. � � • � � . ..,. ,'' . � . . •. The winter of 2019 presented several challenges that impacted Five Flags' ability to generate revenue: - Weather: On Five Flags' event days in January, February, and March heavy snowfall and bitterly cold temperatures __z impacted attendance and ancillary income. The extreme ,� �, _ . 14�. � . weather forced an increase in utilities and labor costs for snow � removal. Several events that had been scheduled during " - ° these months had to be cancelled. . `--` ♦' � :-��� - Repairs: Five Flags Center was forced to deal with several '� costly facilities issues, including repairs to the air conditioning system, roof, and overhead doors. Additional costs came as a �' result of the unexpected failure and replacement of items � such as fan units, air compressors, and a walk-in freezer/cooler. ::�, These costs would ordinarily be capital expenditures, but were �, ,�f� �'-�`��'� =��.��,��x��e4� �3:°'���` forced to come from the operations budget. � � ��'������t� � MINIMIZING COST TO DUBUQUE TAXPAYERS FOOD & BEVERAGE •y � t � _ - -�;;�� Food & Beverage sales have : � ���„� �LF���� increased 115� since FY13. �,�,,.�t �.t�;� _ , ��.{ � ��, . _. � „�� - � . "7 �' — ����� ���,. � • . � ��_ ` � � �P" `�i � \�V '��. � - �- 1 ;y► ' y - � ,1�. �" '�2 ` • • • • — — • • — �, b �. � � (�, �r ;1� : — — • • — • — — • — ik • �-� L � �� �� �� . n P. � �� .D�. JV� : � � � �. �� '� -� . ��'�'.� Q �. . �/ �.. , � , _, �`�� � �,,� �'�E; � � _ FYl 9: $450,746 43% ��� � �� - �, : �, �,,�,���!',�" ' - �- �� FY18: $315,288 41 % � � , � •- � U �' - �'� � � � � ��� � FY17: $223,620 �3% � �, .. , � ;�. � , :�! �� � � �� �x;,�<` �,"", -� � � ..�,. � : . FY 15: $1 10,41 1 -25� • - . . - - . . - - . - . . . - . • . . � . . - - . : � . . r��� . - - . . - . . - . . - . . - � � . - . - ,.�� . . - I � - • - : • - • • • • — ' —• — • — � : • - • • • - ' - : • • - _�. - • . - - . . . . - . - . FIVE FLAGS . : - . - . cy� MINIMIZING COST TO DUBUQUE TAXPAYERS p� BUD LIGHT LOUNGE ;� � � , .� � . - . � � �, , , � � . � �� �� - . . _ �� �- ; `4 ' � ,� ,� _r _ ` � " , _ t _ � I � �,�� ..r .a a � �� � � • � �r . � � 1 � '�' �. , � �� ` � �� � Ir.�-` f� � \ _ .� �, . ' � - �- - _ — ., , , �, � . , a � . , ._ _ ' �� , � � - � �_ . �`— . � � � -- A ,� �M _ � - � t l 4��t_ +z��ta4�i � . � � � � � _._ . . .._ _ . .. . _ -_ y 1 � . - The Five Flags Center has started to open doors thirty minutes earlier to allow guests to get through • '^ �,,-� �� ,��. security quicker and allow them to spend extra time in the venue. The Bud Light Lounge, located in the ��\ Upper Promenade, showcases local entertainment. FIVE FLAGS � MINIMIZING COST TO DUBUQUE TAXPAYERS VENUE SPONSORSHIPS �; � _ � , w Sponsorship Dollars : . � rneMeR OWN�O � • ��d�r�e - �Fprrms $6s,soo � �������� � $16,800 � � / / / / / ��/ / 111 1 ' ' � , � � _ $0 �, �� �� � ��� �� � ��� '� � ��� '�� � ��� '� � ��� '�.� ��� '� � ��� � •n:: •• • • �• • T��a�,;;�te-:.,. i — y'��r��_'-.. _, sw�, r _��'� ��� MidWestOne Backlit Entryway Sign � � .a��, .� �: � �.arr■ � -- ���in���t, � � i ,� - 'Fam� � r.-.< <. � �.� ,�- � _ � ,� }�� . .�y::i.�� i�. ,.,, � . �� � Farm fresh quality..,from our family to yours. __ ���\ , � � � � � � � � � � � � FIVE F LAGS �� MINIMIZING COST TO DUBUQUE TAXPAYERS FY19 VENUE PARTNERS �'A M • O�� � � T� M id WestOne ��I C1���� `e LORAS COLLEGE�� � , :.} �r 1\\� Bank: � ° r ��� �� r���� ����,��. r,�;rs �a ; . . . , �IEWS � • �� - , , , , � � � � , - _ �� � ,. : � ,. , ' T �' � — 1 i ; � �: � � s � �� � ��� � Holidaylnn AN IHG HOTEL � � � �'�� � oueu«ur�cn�eNn C A S I N O ' � �« /�lore �o� y% HE/SEN S .�� HOME • FARM • A UTO F I V E F L AG S �� WIDE VARIETY OF ENTERTAINMENT GOI NG TO TH E DOGS � � � J� • �� �r� � � � .� � . � � � � � � � � � _ �.� 1 I V�� G � . � . rIl � C: F N T F R � � � � � � � � I � • � r � .� � _ � � � _ � � � �� � �� _ � _� � _ � • / / � ..'_. _��� �f� � . � � _ ■ _ � � � � �� doCkCIO $���;_ - - � 'M ' � � • _ .,� ��i . .:��,:-�.�.,' � �� ' . . . s�'� ,�.� . .,. �i ' . � � I '''� Z.�Y .. �VC�"� f� � �.��� .1 �ir; �r � p�y -.� II , � , � � � ��� �. GOe- _ � .;,�. � !�, ' , �A : � " — ^;' Fve Flays CEnter _ � � ` •••� �I [�b,q„ ��I�n�.J��jse%biv i i �� ( �.. � e io � lb6'1°o � � ///�\\\\�-.� /Iltt�+n+namAS� SNN4 ivc �'%= � ...:.�,� � ou���� ,l c �,,���„ �Yasat�t � S ���� � '������ :'� .__ . :.. � ���i 1.�S 9 , . F�' �`�' i " -�' � , CHAMPIONSHIPS � �� . :�;�" .�;� '' ..�..�.. ✓ � " - --�� `''' FIVE FLAGS �� , • • • C � � / / � %/ � � � � � � � � � / �'�. � � / it � 1 r , �. �y-'. J ► I FF { � JULIEN DUBUQUE INTERNATIONAL FILM FESTIVAL � � �� r , � � r � � �� i � r "Five Flags Center has been a wonderful event venue for the Julien� � , _, Dubuque International Film Festival. We've been using Five Flags since the -- �" �'�i r �¢ first festival and their staff is amazing and exactly what JDIFF needs. We use �- � every room in the building, turning conference rooms into screening rooms and utilizing the theater, not only as a screening venue, but also for our awards show and evening events. We are very lucky to have such an amazing place downtown. " - Susan Gorrell, Julien Dubuque International Film Festival Executive Director � • • � � � . • � • . � . . • . � CT - � �� � , �y . : � . . ' , �. �� �� � ��� -� � � � • • . � �, ,r � � �� � � _ � ` ,. � � � � - -- � 's'� �� - - . � Ger" � - �� �Zha „� , -_.. - � Orchestra. The 2019-2020 season Begins � Fly By Night Productions will Saturday, October 5th, and includes ��� debut their 37th Season in fourteen performances through early * ' �,,��- the Five Flags Center Bijou May 2020. ;��� Room September 20tn. . . , , � � � � � � � � � � „ � ,� . s � � LOOKING AHEAD UPCOMING SHOWS � 3,�y�ONy �� � O I Q � � �,I I �_ I �,i - � - I .� �.�5 .i � � °r� ..�.� :�^� � ,__r�� �♦ J �\ �l�� 1� 0. l � '` ,�t►,��1� �?' � � ' „� , , `� � ,�::, " ��� ��� l`� �rt� �y . � r '� - wa�� � - ,a.� ��� �u���y �� � � �' �, .. 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