Travel Dubuque Fiscal Year 2019 Annual Report Copyrighted
September 3, 2019
City of Dubuque Action Items # 9.
ITEM TITLE: Travel Dubuque Fiscal Year2019Annual Report
SUM MARY: City Manager providing a copy of the Fiscal Year 2019
Annual Reportfrom Travel Dubuque.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File
ATTACHMENTS:
Description Type
Travel Dubuque FY19Annual Report Supporting Documentation
FISCAL YEAR 2019
Annual Re ort
p
FROM TRAVEL DUBUQUE
�NERF
O
STp�t.��
Team
Kei[h Rahe Presidext cr CEO
Julie Kronlage Vice PresidextofSales
Saza Han[en Vice President of Operations
Tyler Daugherty Director of Sports cr Even3s
Taylor Cummings Director of Marketixg
Buky Cazkeek Director of Guest Services
Whimey Sanger Sales Manager
Adele Herman Social Medz�a Marketixg Manager
Mary Maiers Brocbure Distributiox Pacilitator
Vicki Maiers Brocbure Distributiox Pacilitator
Karen Lycess Welcome Cenler
MichelleMoody WelcomeCenler
Pe[er Kilburg Welcome Cenler
Gerda Haztrnan Tour Guide
Bob Hichman Tour Guide
Jacell Radloff Tour Guide
Diane Gallager Tour Guide
Mazy Lou Mauss Tour Guide
Shirley Maiers Tour Guide
Board of Directors
Bob Grierson Dubuque Regional Air(�ort
Wendy Runde Diamoxd Jo Casixo
Mazk Wahler[Dubuque Sympboxy Orcbestra
Mayor Roy D.Buol City of Dubuque
Mike Van Milligen City of Dubuque
Jay Wickham Dubuque County Board ofSupervisors
Ric Jones Dubuque City Couxcil
Tom Wagcer Wagner Accouniixg
Chad Wagener PremierBaxkixg
Advisory Committee
Mazk Wahler[Dubuque Sympboxy Orcbestra
Na[e Breitspruker Nationnl Mississihpi River Museum cr Aquarium
Michaela Preiburger Dubuque Maix Street
Sue Moran Graxd Harbor Resort cr Water,hark
Randy Gehl City of Dubuque
Kevin Koa Dubuque Couniy Pairgrounds
Luis Del Toro Dubuque City Couxcil
HR Cook Pive Plags Cenler
Brian Pres[on Dubuque County Conservatiox
� � � Geri Shafer Arts Managemeni Coxsultaxt
Jim Rodrigues Quiet Walker Lodge
� Mazty Maiers Diamoxd Jo Casixo
Miay Yordy Grand River Cenler
Rick Kruser Mattbews Distributixg
Lyne[[e Mon[es Holiday Ixx E.z�ress cr Suites
Tina Gau Best Westerx Plus Dubuque Hotel cr Coxference Cenler
DUF MI551017. Ann McDonough Dubuque County Supervisor
Jane[5[einbach Dyersville Area Cbamber of Commerce
Leading tourism destination, promotion, and R°°T'°ges M"�es°f sp°'n
Cori Burbach City of Dubuque
development to enhance & expand the Dubuque �a�,a s�hmta�ubuo�mt��,n opn,z
area experience. J�II co��ors ctay of Dubuque
Ka[e Lazson Dubuque City Couxcil
A letter from
the President.
As we e;:amined[he pas[twelve mon[hs,we ceFlu[ed on a numbec
of success swdes. Drawing 16,620 people w[he las[cemaining,
opecational,W�YIII LST;welwming a delegation of 13 leadus from
Handaq China;curuiting meetings,events,gcoups,and ceunions[o
Iowa's oldes[wmmunity;cefreshing ouc websi[e with usee friendly
additions,wntinuing wock on inclusivity;and moce.
Dudng this time,ouc[eam also suved in leade�hip roles foc many
omanizations induding Uppu Midwes[Convention&Visiw�
Buceaq EasCem Iowa Toucism Associatioq TraveA Pederation of Iowa,
Iowa Destination Macketing Alliance,Pive Plags CenCec Commissioq
Acts&Culmce Commision&Taskfowe,Inclusive Dubuque,Gcan[
Wood Loop,PoCential on Cen[ral, Meeting Professionals InCemational,
Iowa Group TraveA Associatioq and moce.
As an industry,wudsm in Dubuque County genecaCed $351J6*
mdlion in[ravel ceAa[ed e;:pendimces,whde3,000* individuals wece
employed by[caveA cela[ed businesses and ovec$57.90* mdlion was
geneca[ed foc[hose employees[hrough payroll.
Piscal yeac 2019 wdl be filed away fondly wi[h hegh e;:pectations
foc ano[hec yeac of mdeswnes thanks in lage pac[,w[he pacmecship
of oganizations like youcs.
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FISCAL YEAR 2019:
The Year
in Numbers
$351J6 MILLION IN ECONOMIC IMPACT'
3,000 EMPLOYED IN TOURISM'
$51.90 MILLION IN PAYROLL'
$20.23 MILLION IN STATE TAXES'
$4.83 MILLION IN LOCAL TAXES'
560 TRAVEL RELATED PARTNERS
3i EVENTS THROUGH TRAVEL DUBU�UE &DUBU�UE REGIONAL SPORTS COMMISSION
Si,000 VISITORS FROM EVENTS
60,000 MEETING DELEGATES
bi+GROUP TOURS
10,814 VISITORS TO THE WELCOME CENTER
141,000 VISITORS TO TRAVELDUBU�UE.COM
5,000 FOLLOWERS ON FACEBOOH+INSTAGRAM
"Ix Z017,accordi�zg to tlie Axxuallowa EcvnomicDevelopment
Autliority Ecvnomic Impact Report re%ased ix October o f Z018.
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#ONCEINALIFETIME SUCCESS STORY:
USS LST 325
0
The last remaining operational ����II IST. coaev xnrc000
This LST(Landing Ship Tank),the las[opecational vessel of its kind,moved Loved wuring tm's grvnt and
biswric sbi¢ t5ank you so
mditary equipmen[,tanks,and ammunition ducing it's time on[he wa[u muc5 fm bvinging t5is to
Today,she spends mos[of hec time in hec home poc[of Evansville,Indiana,leaving Iowa.Also grvnt w see all t5e
each fall w sad the natiods inland dve�. The USS LST 325 visi[ed Dubuque vetevaru visitxng arut seasng
Au us[23-27,2018andwelwmed16,620 eo le[o[hePor[ofDubu ueducin peop/egreett5emwarmlyand
g P P 9 g wit5 respea. Panmslxc!
hec time hece.Travel Dubuque welwmed[hese guests,aaanged 26 gcoup[oucs uss isr au visrtoa
ducing[ha[time,and wocdina[ed[he visi[with the ccew wi[h[he heAp of acea
sponsocs&partnecs.
� I6,640VISIi0R5 75oFROM50+MILF500i51DFOFDOBOQOF
46 GROIIPi011R5 IISVOLIINiFFRS $I.8 MILLION FSiIMAiFD IMPAfi
� DFSiINAiIONMARRFiINGFFFInZOD,YYavvlDubuqugwieAAvlpfromlodg'vsgparenas,uwblisAuiaDukriakonMarkatingFee(DMFJ.Iew.0
umblisAui w aIlow tAe indvaery a fiadingmed.arosm(or vmigue opporevmiku.TAe USS LST 3Z5 was orre oftAe projun tAae rv<vlvui DMF fiasding
in 2018.
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SUCCE55 STORY:
Sister Cities
Committee °
LI ZHIUTANG
R�rtlLfik�a�itll6�Dfiz4i fe
i�ifi 1�ttXfis`afi&eiS 7�i§r,5.
Growing our relationship with Handan, China. �,, �ue, ��r,���fi��.
In August,Mayor Wang L�un
In 2017,Tcavel Dubuque took on the cesponsibility of fazilitating the Sisrec Cities ied a friendiy deieganon from
Committee through the City of Dubuque Since theq meetings have been held Handan Ciry m visitDubuque
to snatesize ways to bolstec the celationships with Dubuque's Sisrec Cities of Ciry and ac5ieved grant
Dombim,Aust�ia;Handaq China; and Pyatigocsk, Russia.In Augustof 2018, succ ss. Here, we once again
� erprusourgrantude.
�[ave�Dubuque'sSiste[CityComrt�itteehos(zdl3Handande�egates.�heyspent UiYOiXANUANfOPFIGNOiR(F
time toucing the mmmunity and visiting with acea leadess. Sirce theq committze
membe5 Dick Landis,visited Handan and Dubuque took pazt in a Sistec City
photography e;:hibic in China.
� 3 SISiFA LIiIFS 13 DFIFGAiF5YI51iFD FAOM HANDAN,LHINA IN P018
13 COMMIiiFF MFMBFAS 6 COMMIiiFF MFFiINGS A 1FAA
� MOiAIAGAFFMFNiDurzngrhertimelnDubugugrheHanMnDvlgatiorglvdbyMayorWargL��slgnvdamuvtalagrvPmemwlrhMaymRoy
n.suoi m 0,��age�o.>e�.�aaro�5��„r�e ewo Qee¢om�oia-�o�o.
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#COMMUNITYENGAGEMENTSUCCESS STORY:
Food Truck Friday
0
At the heart of #WhereIowaStarted. eaix roiiea
An idea launched by the City of Dubuque Public Tcansi[depactrnen[,Pood Truck Tbank you w all t5at made it
w PoodTruck Fiday
Pciday stac[ed as a one-time even[aimed a[famdiadzing people with Dubuque's ot Wasbingwn Park!
public transi[sys[em.In 2018,TcaveA Dubuque duided w make[his an on-going We appreciate everyoxe and
even[in the heart of hiswcic downwwn a[Washingmn Pack. Support foc this even[ �eir pavience. Ovev ISO
servedinjulyl
wasimmediaCe.Wockingwi[hWickedRivecEven[Productions,365ink,food au[xi[ aorromsour000aeaui,
vendocs,acea musidans and pacmecs has led w a secies of events takingplace each r000 rau�rc v[xooa
second Pciday,May[hrough Oc[obec in 2019. The inagucal evenC,held in May of
2019,saw hundceds of people enjoying food,weathe5 and wmpany of theic fellow
wmmunity membecs whde engaging wi[h[he swry of Dubuque.
� AX FOOD VFNDORS AX ARFA M05161AN5
WASHINGiON PARN HFLD iHF SFfONDiHIIRSDAY MAY� OfiOBFR
� i00RI5MWFFRTV.eFoodYYuekFidaysuuonopenaw.upanofa(argercvlvbrakonofYbwismWv<kMay6-Iq20IRTAiswv<kAadayenwlikea
Rooe Bazr F1oay Hespimlicy Brvakfasy TAeGvaeDubuque Scavenga Hvmy andmore TAis yva✓s Gvae DubuqueScavenger Hvae was tl.esuund
nual ayer¢ofiw kind and walcomui ova I30 aetendazs wAo uplrnui tl.eDubuquearva.
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#GROUPTOUR SUCCESS STORY:
Sales EfForts
0
Sharing the history of #WhereIowaStarted. nxxeiie ieoiiea
The sales[eam wocked hacd[o curui[new gcoup[oucs,as well as fos[ec �e love coming w Dubuque,
in faa we visitevevy ot5er
celationships with friends from[he pas[,[o wntince[o make an impaa in yvnr wit5 a fuli mowr coacb
Dubuque and the TdSta[e cegioa Tradeshow a[[endance,wld calling and sales ofguvsn. Travel Dubuque's
bliaes[ook place[hroughou[[he yeac in an effoc[[o keep Dubuque's name in sa/u team belps me ensure all
fron[of plannecs.When asking plannecs wha[they enjoy mos[abou[Dubuque, my guests are well mken care
ofarut t5atallmyxeeds as a
wha[is shaced cepea[edly is the willingness w go above and beyond w help the pl�nxer are met!
plannecmake[hei�timein[hewmmunityasuccess...andkeep[hemlookinggood oia[�roaorrouaevaoou�r
UFVFIOPMFNi,iIIPNFP (OA(XFS
[o[hei�dientsi
� b5+GR011Pi011R51NFY19 AVFRAGFGROIIPSIZF: 34PFOPLF
GROIIPS fAMF FROM WISfON51N, IOWA,NFBRASNA,ILLIN015,MISSOIIRI,MINNFSOiA, INDIANA, fOLORADO,AND MORF
� INAPRILOF4019, IImowrcoad.ownasgaeAauiinDubuque/Gale+w(ormaPtingrandeouploreopeiora(orfinwegroupwwsalu.
TAis w.0 tl.efinetimeDubuqueAas Aesvdtl.eYYavalAIlianceParerren.
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#MEETINGS SUCCESS STORY: " (� ���I' }�
Large Meeting r_ � � ;`
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& Convention „p
Recruitment IYeC�1lled"u��°u=
��um����a�a�,
fvom across t5e regon
abot t5e faciliry smff,t5e
Mississippi Rivev,arut t5e
T&Ygetlllg IOW&� M1C�WeSt� &I1C� N&t1011&1 F�YOUpS. RiverwalkinDubuqueand
bow many t{n'ngs t5ere weve
In a wmpetitive macke[foc meeting cumitrnen[,[he sales[eam wocked hacd[o to do downwwn and xvnrby.
wntince w pu[Dubuque on the map.Prom meeting one on one with planne� I was very imprvssed witb
from around[he wuntry,w picking up[he phone and making sales calls,w bow smoot5ly everytm'ng
went fvom begnning w erut.
hostingeventsinsuaoundingwmmunities[oshaceDubuque'ss[ory,[hesales ixr[axnrioxniaaorx[ax000
[eamwason[hemove.Themos[sucpcisingmeetingtidbi[[ha[meetingplanne� or [i[�ra¢niwoarcsausix[ss
leamed abou[Dubuque7 Coffee is only$18 a galbn (wmpaced w $3295 a[ mnxne[a e rarsmr[ �xnmviox
Monona Teaace in Madisoq WI oc$55 a gallon a[[he Lucas Od Stadium in
Indianapolis,IN.) Affocdabdity abng wi[h[he gcea[oppocmnities foc dining and
en[utainmen[also raised an eyebrow[o plannecs no[familiac with Dubuque
� 60,000 fONVFNiION DFLFGAiF51N FY19
INfLIIDFD GROIIPS LINF iHF NAiIONAL WALNIIi f011NfIL,N4f fONFFRFNfF,iHF SALi AND PFPPFR SHANFRS,AMFRIfAN BFLL ASSOfIAiION,8 MORF
� A LIiiLF Bli OF iH15.A LIiiLF Bli OF iHAi.ADuCvwkonMarkatingFazSojut(DMF7 was initiaeui inFYI9 eo o-vatea duiicatedsubbrand(or
mavi.rsgr.A iogq adsuitg and micresite aresiavd w Avlp aid in tl.is eJforc
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#SPORTS SUCCESS STORY:
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Mississip�i River � 1 j� � � �
Gymnastics
• • OvevtSepastseveralyvsry
Competition 36os��a,��sA���
s�� �a,� ca„�,�ha,.e
enjayed boslxng t5e Mississippi
&'ver Cymxaskcs 1/amkon
A USA �iyTYlll&St1CS S&I1Ct1011eC� �'Vellt. ClassicinbvnutxfulDubuque.
Dubuque is a familyfMerutly
TheMississippi Rivec Gymnastics Classic is a USAG(USA GymnasRcs) AAU uacavion dutxxatxon arut fits
invitational foc school aged a[hle[es.This 3-day even[dcaws wmpetiw�from the perfealy wit5 our�/acatxon
Midwes[and as fac ceaching as Texas.This even[is funded[hrough[he Dubuque Classic Serivs.
Regional Spocts Commission and helps bdng people[o Dubuque ducing[he la[e m[[r oi a[�ro a
win[ec mon[hs.
� HFLDAiFIVFFLAGSfFNiFR JODGFSFROMAZ, fA, GA,IA, IL,NF,OH,ANDWI
$390,OOOFSiIMAiFD IMPAfi 380+fOMPFili0R5
� iHFDOBOQOFRFGI0NAL5PORi560MMI5510N,alongwitl.YYavvlDubuqugAvlpuisupporeova35ayenwtl.ispasefiscalyvargenaating
$I45m�11ion in v<onom�c'vnpau".TAuevyenw indudui DuvlingDogr,Tuun ofDruums,Missisippi v 11yOpenTennis,RideAo-ass Wiscmu'v,,
andmore "Accrndingw tl.elowa8conomicDayvlopmeneAutl.oricyFornzu(a.
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#EVENTS SUCCESS STORY: � ���
Run4Troops �� ` � :
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Boston Marathon Qualifier.
Run4Troops is an ou[and-back,mara[hoq half mara[hon. and celay[rail mn on Run4Troops cou(d not bave
ac{n'eved t5II growt5 Pr success
[he scenicHecitage Trail in Dubuque,IA. StacCed in 2009,Run4Troops has quickly wit5oxt5e supportoft5e
become one of[he acea's signatuce events.In 2019,i[attrac[ed 1,511 individuals Dubuque communiry(and
from 39 sta[es.The macathoq which boasts Bos[on-qualifying stams,also gives �+�nry.�)and Travel Dubuque.
back w the wmmunity by raising funds foc local military,pas[,pcesen[,and fumce. Tbe smJ/atTravel Dubuque
bas been t5ere wit5 arut for
us since day oxe,fixancially
Prstrategmlly. We cbatwitb
t5em regu/arly. Tbey are a true
partner fm us.
OPGANIZFPS
� 39 SiAiFS I55 RFLAYiFAMS 464 HALF MARAiHONFRS
I,511 iOiAL RIINNFRS $383,OOOIN IMPAfi
� FVFNiDFSiINAiION.Dubuqueis(onwwtewAaveanabvmdanceofentermironer¢opponvmiku(orvisiwn.YYavvlDubuqueassiswmarryarvavyenw
witlr savices,markatirsg,or planrdng tlrrougAoue tlreyvvn Some ofeAue�enw indudui AmaicaS Riva Fukval,Julien Dubugue InterriakorialF�lm
Fueival andYbrqu�u
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#HOSPITALITY SUCCESS STORY:
Customer
Experience °
BARBARA WOKINGHAM
Gvvst fMerutly welcome and
rvslly belpful swff member
Customer intel makes memarable visits. Wepickeduprn(mn,arxon
wbic5 proved inualuab/e.
Animpoctan[pac[oftheexpecience[ha[theTravelDubuqueWeAwmeCen[ec Tbanksforaperfeasmrtfor
offecs is ga[hecing backgcound data abou[guests while in[own.Wi[h[his our tvip andsmy in Dubuque.
infocmatioqstaffisablewmakecus[omizedcecommendationsfoctheicvisi[[o w[uom[ �[xr[avisiroa
uxirEo rcixeoom
Dubuque.Con[en[pieces likepe[friendly guides,downwwn arcraction shew,
as well as data ga[hedng foc amenities offeced in[he acea ace some of[he ways
[he Tcavel Dubuque Welwme Cen[u staff ccaf[ed memocable e;:piecences foc ouc
neady 11,000 guesc,.
� AVFRAGF 3.8 DAYS SPFNi IN IOWA' AVFRAGF PARiY SIZF OF 4.7 PFOPLF' AVFRAGF SPFNDING IS$358.01'
10,874 VISIi0R51N iHF WFLfOMF fFNiFR INfLIIDING GIIFSiS FROM FRANfF,IIN, SPAIN, GFRMANY,SOIIiH AMFRIfA,AlISiRALIA
� MFMORABLFGIFiSTAeYYavvlDubuqueWvlcmrzeCenterAasa&odayvlopuivmique#W4.aelowaSwrvdgvartl.aeisavallable(orpwd.asebyvisieon
wali<u ow parenas.Asuccessfui program A<u bazn dayvlopui(or parenas wAo are iooking(ormanorabiegifw w ivave eAvlr guuw.
"&20t],acwrdvig eo ehe Anm.ai towa Emmm�ic Devdop�nene Authority Ewmm�ict�rcpa¢Repox reieased in Oceobv o(20t8.
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#MARKETING SUCCESS STORY:
Website Refresh
�ry� 7� 0
l lle CeI1LeY O� OUY TYl&Y1CeLlllg. EMILY SUTHERLAND
Tcaveldubuque.wm has bng been a keys[one foc Tcavel Dubuque macketing �orking witb ot5er
dasLixakon dienA, we will
effocts.In the spdng of 2019,a websi[e cefcesh was celeased[ha[induded many often use Travei Dubuque
newfeamces.Thisupda[epu[wn[en[fron[andcen[ecwi[hvideoloops,actide asanexampleofawp
featuces and usec geneca[ed gallecies.Utsiw�[o[he websi[e can now cuca[e a �+�stomev website.Not only is
ix an intevaaive arud engagng
wllection of events,aaractions,and actides w cefecence as[hey plan a visi[[o �yerience fm t5e end user,
Dubuque.Since launching[he new siCe,metrics have s[eaddy gcown strongec as butit nuiy sbowcases wbat
use�deAve deepec inw naveldubuque.wm. makvs Dubuque a unique
travel dukxaLion.
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FISCAL YEAR Y0Y0:
Looking Ahead
SISiF R 61iIF5: Ha�daq Gh'r�a Delegario�m vem�ro Dubuquei�Pall of 2019.
OP60MING MFFiINGS:Iowa Dow�mw�Co�fuence,Iowa Leagueof(5ties,
Iowa Recydi�g&Solid Warte Co�fue�ce,&Gmwi�g Susmi�able Commueures
Co�fuencei�Pa112019.Natio�al Co�fuencefov Gatuh'r�l Leadush'rp m be held
i�May 2020 with 800+delegares&om rhmughout the wu�mg plus ma�y move
MFFi DOBOQOF 6AMPAIGN:A fu��mpeig�foc�ei�g o�w�ventio�s a�d meeti�gs.
i00RI5M WF FR:To be held May 48,2020 amu�d Dubuque
iFAM OF DRFAMS:Taki�g place at rhe imnic Reld of Dveams Labov Day weekend
wirh a�allwtav�sti�dud'r�g fovmu Gl�bsplayev a�d two time Wodd Suies
Ghampioq Dand Ross,a�d rhe rtays of`Sa�dloP a�d`A League of Thav Ow�'.
D06RDOG WORLD 6HAMPION SHIP4 Competimvs&om aaoes rhe mu�try will o�ce
agv�mmperei�Dubuquewirh rheiv fuvry mmpanio�s.
GROOP i00R5:A�orhu eno�g yeav is o�rhe hodm�fov the morov wach i�dueny.
Tvavel Dubuquewill have a pvesence at rhe Amed��Bus Aewdatio�Mavketplace
i�Omaha ab�g wirh M'rdwert Mavketplace
WHERE y,
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STARTED
We Welcome Everyone.
We may have different religions,
different languages, different colored skin,
but we all belong to one human race.
- Ko fi Annan
TRAVEL���
300 MAIN STREET,SUITE 120 DUBU�UE,IOWA � 800.198.8844 7RAVELDUBU�UE.COM �`,��Nii/