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Five Flags Parking Ramp Proposed Temporary Monthly Fee Adjustment Copyrighted September 21, 2020 City of Dubuque Action Items # 3. ITEM TITLE: Five Flags Parking Ramp Proposed Temporary Monthly Fee Adjustment SUM MARY: City Manager recommending approval of a temporary adjustment for the monthly fees charged at the Five Flags Parking Ramp. RESOLUTION Authorizing the City Manager to adjust the fees and charges for the parking of motor vehicles in Municipal Parking Ramps SUGGESTED DISPOSITION: Suggested Disposition: Receive and File;Adopt Resolution(s) ATTACHMENTS: Description Type Proposed Adjustment to Monthly Parking Fee for Five City Manager Memo Flags Parking Ramp-MVM Memo Proposed adjustment to monthly parking fee for Five Staff Memo Flags Parking Resolution Resolutions Dubuque THE CITY OF � ui-Aseria cih DuB E , . � . , � II � Maste iece on tj2e Mississi i zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Proposed Adjustment to Monthly Parking Fee for Five Flags Parking Ramp DATE: September 16, 2020 Director of Transportation Services Renee Tyler recommends City Council approval of a temporary adjustment for the monthly fees charged at the Five Flags Parking Ramp. The Five Flags Ramp charges a fee of$50 for monthly parking. The ramp has a total of 397 spaces. The ramp operates at 20% of its capacity with 77 parking spaces leased, leaving 320 available. A fee adjustment to $38 through December 2022 when the new parking ramp opens will offer a parking incentive to the downtown business community to take advantage of parking in the Five Flags Ramp. The current rates for hourly parking will remain intact. I concur with the recommendation and respectfully request Mayor and City Council approval. � Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Renee Tyler, Director of Transportation Services Dubuque THE CITY OF � All•America Ciiy N.4IlONAI.C]VI(:LFI�L;LJk: UB E ' I I ► 2007*2012*2013 Masterpiece on the Mississippi 2oi�*Zoi9 TO: Mike Van Milligen, City Manager / FROM: Renee Tyler, Director of Transportation Services \ ; SUBJECT: Proposed adjustment to monthly parking fee for Five Flags Parking Ramp DATE: September 14, 2020 PURPOSE To request approval of a temporary adjustment for the monthly fees charged at the Five Flags Parking Ramp. BACKGROUND Five Flags Ramp charges a fee of$50 for monthly parking. The ramp has a total of 397 spaces. The ramp operates at 20% of its capacity with 77 parking spaces leased leaving 320 available. DISCUSSION A fee adjustment to $38 will offer a parking incentive to the downtown business community to take advantage of parking in the Five Flags Ramp. The ramp currently grosses $3,850 per month at 20% capacity. This discount will encourage more parkers to use the ramp at a discounted rate. This will allow an increase of utilization. Five Flags Ramp Reserved $50/mo. Total S aces Available 1-6-20 rate $38/mo. rate 397 320 77 $3,850 $2,926 $50/mo. Total S aces Available 80% Capacit rate $38/mo. rate 397 79 318 $15,900 $12,084 A marketing campaign announcing the adjusted rates at Five Flags will go into effect. This will include sending notifications to our current tenants of the effective date for the lowered rates. Transportation Services will work with the City's Communications office on the creation of mailing materials and posters that can be circulated via social media, email, the city website and displayed within the Five Flags Ramp. This information will also be mass emailed to all of our currently monthly parking tenants. BUDGETIMPACTS The ramp is currently operating at a loss, therefore there is no foreseeable negative budget impact. The current rates for hourly parking will remain intact. RECOMMENDATION/ACTION STEP I recommend that the City Council approve this request to adjust the monthly parking fees at the Five Flags Ramp through December of 2022. This recommendation coincides with the opening of the new parking ramp in 2022. At that time the City will review the parking fee for the Five Flags Parking Ramp. cc: Jenny Larson, Director of Finance RESOLUTION NO. 304-20 AUTHORIZING THE CITY MANAGER TO ADJUST THE FEES AND CHARGES FOR THE PARKING OF MOTOR VEHICLES IN MUNICIPAL PARKING RAMPS Whereas, the City Code of Ordinances Section 9-14-321.640 authorizes the city manager, with the approval of the city council, to fix and establish the fees and charges for the parking of motor vehicles in municipal parking ramps; and Whereas, the parking division and city manager are recommending an adjustment to the fees and charges for parking motor vehicles in the Five Flags Parking Ramp; and Whereas, the adjustment of fees and charges by the city manager requires city council approval; and Whereas, the parking division and city manager recommend the fees and charges for the Five Flags Parking Ramp be adjusted from $50.00 to $38.00 encourage downtown business employees to utilize this ramp. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE, IOWA THAT: Section 1. The City Council hereby authorizes and directs the City Manager to adjust the fees and charges for parking in the Five Flags Parking Ramp to reduce the monthly parking fee from $50.00 to $38.00 through December 2022. Passed, approved and adopted this 21st day of September 2020. .nv D. B un l, VQynr Attest: A � KeviS. Firnstahl, Citytlerk