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Travel Dubuque Update Work Session Copyrig hted February 15, 2021 City of Dubuque Work Session - Top # 2. City Council Meeting ITEM TITLE: 6:00 PM -Travel Dubuque Update SUM MARY: Travel Dubuque President and CEO Keith Rahe will present a report from 3rd and 4th quarter of calendar year 2020. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type Travel Dubuque Update Work Session-MVM Memo City Manager Memo Staff Memo Staff Memo Presentation Supporting Documentation Dubuque THE CITY OF � ui-Aseria cih DuB E , . � . , � II � Maste iece on tj2e Mississi i zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Work Session - Travel Dubuque Update DATE: February 10, 2021 Economic Development Director Jill Connors is transmitting information for the Travel Dubuque work session. Travel Dubuque President and CEO Keith Rahe will present a report from 3rd and 4t" quarter of calendar year 2020. � Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Cori Burbach, Assistant City Manager Jill M. Connors, Economic Development Director Dubuque Economic Development Department THE CITY OF � 50 West 13th Street All•AmericaCiiy Dubuque, lowa 52001-4864 U� � NA°NA"�`}'"�� Office(563)589-4393 1 I I�I TTY(563)690-6678 http://www.cityofd ubuq ue.org 2007*2012*2013 Masterpiece on the Mississippi 2oi�*Zoi9 TO: Michael C. Van Milligen, City Manager FROM: Jill M. Connors, Economic Development Director SUBJECT: Travel Dubuque Update —Work Session DATE: February 8, 2021 During the February 15, 2021 work session, Keith Rahe from Travel Dubuque will be presenting a report from 3rd and 4t" Quarter of calendar year 2020. / , � I 4,, -=_�; _ `*�j�'' ,�� � �, � r�; ', ,:�,, � �µ �� �' r�� ��� i . ; i, � �,� , � � �'� _� ��'��;,` P; � , � , . . � � �.� t�, �r S� "a . . . ,� � � -�� �� - � � I � 1s�� � ���; "�.�,r`t' �.. 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'a ��� a�-..t�'�» a lj�� ,i 1 rl �.', � � '�• <�T,�� ' �� ��. -;��""�;:1° 1�, � ��w�i, y '�y,v,� �ft _�_ _ �„ --�-- y�,'��a�. �� �,t3,t����qr��j�� i _ �t� '.�`; a ��., � �' .y�: � � -�., �`'� r "�p f1'�. 1 TCa 4�''G ls �..s- .,_,��r�) � r. �='� t�Y, �F.�.� t-���� �r _ Y�'� r ��2 y � '. �''+� �°. il�' � '.� "�= ( t- �, �I I J4 � r Il ��y' 't ,'�r � ' ' s� 1 � ��� � a �"^'�°��� r r z � �,sq�.�. � �' S� 1��� iC`, � f � " ` ':af � ' ���� � ' � � �.l'1 '-r �, ti �`. ��"• s i i�''�`< ` ` �� �. ,* r� ���� ' `t,,�- `�`/ �i '�.E '�`° i ,��l � t s� i ,`Vr��i,r l �`"44� tia �"t4�i��'��' -- -^2�-�y� � �y" > rt, 'r .`I "�!-•_.��_ �LIi '�' h - - '� R�, ���� �� � � �,�t�, � �. ������� r�I ����''k��,.��3.��'�"�,¢r .1£�Te��: t. � �__� ��� � y�� .� � � . -� �c i i _ . :,+ ,, .8+!,3.. '-��-'7 '�r ;'-.,W a���:.�a, -�., y '�. �4` 4L": • _ ��s - _ . . � .�:.�"�k��dtd..-:+, sW1Y¢.iTt•.� . - � _ .1{i�.. -'-_ -'__ a _' 'u � 4.- . '�;ke. _ � �. � _` ' .. . ' _ . _ -. . _".�' _- � ... .. . --� '. '- _ a.h.- . ..� -- ---.e:.:. ,._ _� . -..� ... -.e.r.- . �. -. ' yc�q,.f.an �-....-,.e..- ..�, d - .. . . . ",,. . - : -_..' ►a."r,� i . . „ _ .. � : . - � . . .°. _ _ . sr- _ - �=� - -.� ..' -. � - - . ._ _.. • "/ . r :� , . � _ , . ' ► 1 � � 1 • • • . ea in tourism estination . . romot� on an eve o ment to . en ance an ex an t e u u ue . area ex er� ence . TRAVEL RELATED � From 2009 to 2019, expenditures saw an increase of 49.32% and an increase in payroll by 36.27%. . . , . . . . . . . . . . . MILLIONS MILLIONS THOUSANDS MILLIONS MILLIONS . . . . . . . . . . . . ... . . . . . . . . . . . . ... . . . . . . . . ... . . . . . . ... . . . . . . . . .. 2009 �254.03 �45.38 2.76 $12.69 �3.62 . . . . . . ... . . . . . . . . . . . . . . ... . . . . . . . . . . ... . . . . . . . ... . . . . . . . . . . .. 201 0 �275.28 �45.37 2.71 $13.03 �3.78 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 1 �302.43 �47.79 2.8 $13.57 �4.02 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 2 �320.56 �49.91 2.84 $14.32 �4.19 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 3 �319.21 �49.18 2.82 $14.06 $4.20 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2014 �329.01 �50.58 2.83 �14.'72 �4.28 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2015 �329.27 �52.59 2.87 $18.35 �4.49 . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2016 �338.14 �55.89 2.87 $18.35 �4.49 . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. 2017 �351.76 �57.90 3.00 $20.23 $4.83 . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. 201 $ �365.75 �59.22 2.98 �20.28 �4.95 . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. 2019 �379.31 �61.84 2.99 $21.39 �5.15 ACCORDING TO THE ECONOMIC IMPACT OF TRAVEL ON IOWA COUNTIES 2019 REPORT RELEASED BY IOWA ECONOMIC DEVELOPMENT AUTHORITY IOWA TOURISM OFFICE HOTEL/MOTEL: � e� � e� e� e� • � ' � . 2009 375,837.07 322,341.46 400,794.24 503,933.85 $1,602,906.50 4.29% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2010 389,679.15 324,596.37 404,245.24 518,788.76 $1,637,309.40 2.15% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 1 374,557.05 307,708.45 410,898.53 530,692.82 $1,623,856.80 -.82% . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2012 379,651.02 347,241.16 421,221.85 568,104.39 $1,716,218.30 5.68% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2013 404,970.72 359,852.50 493,880.87 584.729.04 $1,843,433.13 7.41 % . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2014 440,800.99 370,236.72 501,029.41 607,621.35 $1,919,688.47 4.14% . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2015 454,030.15 377,633.27 514,478.23 613,212.18 $1,959,353.83 2.06% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2016 464,711.31 383,975.76 544,614.42 643,111.35 $2,036,612.84 3.94% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2017 473,507.51 399,920.08 562,398.34 662,350.29 $2,098,176.22 3.02% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2018 464,723.70 418,985.63 581,982.38 686,142.38 $2,151,834.09 2.56% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2019 522,177.53 416,255.11 615,217.82 715,424.36 $2,269,044.82 5.45% . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2020 511,764.40 434,356.77 624,924.16 671,514.53 $2,242,259.86 -1.18% . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2021 404,586.56 449,115.14 588,357.21 848,825.50 $2,290,784.41 2.16'/0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2022 631,492.82 194,054.14 443,233.28 526,966.16 $1,795,746.40 -21.60% . . . . . . . . . . . . . . . . . .. -56.79% -24.67% -37.92% � .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. IMPACTED BY COVID �a'ecrease from FY21 to FY22 HOTEL/MOTEL: � Hotel occupancy experienced an overall decrease of 21.5% from 2019 to 2020 due to COVID. � � � � � • STR REPORT" DUBUQUE DUBUQUE JANUARY 45.6% 45.3% 43.9% P g P STR Re ort is a enc mar in re ort . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . for the following counties in lowa. FEBRUARY 52.6% 50.2% 49.0% This data is compiled and shared � � � � " " � � � � � � " � � � � � � � " � � � � " " with Travel Dubuque each month. MARC H 34.8% 31.7% 60.2% . . . . . . . . . . . . . . . . . . APRIL 22.3% 16.2% 58.6% Black Ha2vk County . . . . . . . . . . . . . . . . . . . . . . . . . . . MAY 28.5% 22.6% 62.8% Dallas County . . . . . . . . . . . . . . Dubuque County J U N E 41.1% 40.8% 71.8% ,johnson County . . . . . . . . . . . . . . . . . J U LY 49.1% 53.9% 74.6% Linn County • • • • • • • • • PolkCounty AUGUST 56.9% 53.4% 72.6% Pottawattamie County SE PTEMB E R 50.6% 49.8% 73.8% Scott County OCTOBER 47.5% 55.5% . . �6.6��0� � � � � � � story county . . , . . . . . . . . . . . woodbuYy county NOVEMBER 35.7% 33.0% 53.5% DECEMBER 30.7% 28.6% 44.8% YEAR 41.1% � 1 ' � 62.0% IMPACTED BY COVID -�: _ -� �<:�:, .�� �� r' �,'`-'� , , �= ��,.:nr '-►�� IMPACT FROM �� 4� -✓� - �,=.- -} �. ,�� � � � e-, .�.. � � : _ =+ �'; �`�Y����.,"�"��.', �"ti .,� `�' r�rv*: �o_ . ' r S '�- �' . ���.� E ����_ .'i :� ���R'.� � ` �:aa �`s � o �: ��� ��``,t� ` y�t• � ' �`. HOTEL/MOTEL TAX Do2.vn by21.60%forFY22 otierFY21 -`��'�"'�` �"' =- � � �;�""��� �' � �_.._ = �.� �� � L \ � OCCUPANCY Do2.vn b 21.5% or2020 over2019 �}�p�_ ��"'����� _�"� �::� � ` .v f -- � � �- �. � �. J��� � ' _. _ R�4 _^",, _ ,����f_, - l\� STAFFING Furlou hed three em lo ees in�l ril- one returned ull ti�ne in une ,� -� � , � �.-�� � � . �. ��=-�-:. ,� � g � y � f J -:.. �--`�' �'. W,:,�",���,`,: �� -��- �-- � � , WELCOME CENTER Closed�l ril- une 2020 � � � " � � J � � � - .� � � � �-- •.. ,�''�'► � : ,�,t :�,� ` ��L: � i � � ��,� ;,�.r • 4 � ` ,� .� � , ` �+�� :' �; t�� .�t �� ��` -.•`y WEBSITE Users to trcz�eldubuq�ue.coYn do2vn -35.43%for2020 over2019 ` � � - � �,� ��:h „�:. ��;, - �: , _� _� � �- ,� *"=— --,�. .._:;�.. ,� �. • �„ ' .� + � ' ,.4 �.. `"�r ti:'X _ � LOST BUSINESS -- ��' � • - �-� d: . _ � �.,�� � - . � �. � �:� ���� � �-� � ,.� M ` �•,� � . ..t.�+� ,,�r. r...� � i ., v, EVENTS ESTIMATED .rr+�t {r <� :t^r�. IMPACT LOSS `�.'.'� � ��` � �.� - �-_�;, � �;: ' AMERICAN RIVERS INDOOR AND OUTDOOR TRACK & FIELD MARCH 21 &MAY 7, 2020 $160,000 - " , ,�� . ��z ";'`� `;"'� � _ �- . � ���- { , _.,� ,:. . NCAA DIVISION III MEN'S VOLLEYBALL CHAMPIONSHIPS APRIL 24-26, 2020 $103,000 � ��_��'�. ' �` �'`.� ,��-�= . RUN4TROOPS JUNE 27, 2020 $383,400 ��� ' ��~ � � � . � ry. �� TEAM OF DREAMS SEPTEMBER 6, 2020 $532,375 � �'� ��;�; � � RETRO REWIND JANUARY 9, 2021 $224,796 �e ` —� � �� ' � ` .�. , ,� �°`�� ,F , Economic Im�act Formula is�rovided by Travellowa and is as follo2vs: �.� - � ' ,<< - :-,� �Nuynber of Visitors Xflverage Daily Rate(�'85.15�X Number ofDays St�yed� �� � � �� �^� � `_ _ — `�. pJ -3. •�..���' i�t � Sf.�:� . �.f1c�.. a'''j�'� �,q,� � �,� �"Y���� �: � s Aa�}� ..�,� rf� . £�r1: � � '` ���5 �a ��. +•:�� � _ a S'��'S.' �' '"� 3 s���5 Q ��." ,��'�'� ,. ,� -� ��� ��� .n -. IMPACT FROM ��� �� � ���` � � �` � '����, � � `. � �,: �„ �. � � $ ��4.� �� �, �.; �� ,-_. ,� �,._ ,., .,�_. � , LOST BUSINESS �w� MEETINGS ESTIMATED [� IMPACT LOSS �a .,� , ;, � �.:�.•, . UPPER MISSISSIPPI RIVER CONSERVATION COMMITTEE MARCH 16-19, 2020 $97,718 NATIONAL CONFERENCE FOR CATECHETICAL LEADERSHIP MAY 17-21, 2020 $472,358 PRESERVE IOWA SUMMIT JUNE 4-6, 2020 �`"' "" ' s 'GREAT LAKES CHAPTER OF THE G AMERICAN AIRPORT ASSOCIATION EXECUTIVES AUGUST 6-8, 2020 $337,1y� ,*,, '" IOWA CREDIT UNION LEAGUE SEPTEMBER 16-18, 2020 450+ PEOPLE IOWA LIBRARY ASSOCIATION OCTOBER 14-16, 2020 350+ PEOPLE ''�' ` GROUPS ESTIMATED IMPACT LO55 OTTO TRAVEL JUNE 10, 2020 WALWORTH, WI 50 PEOPLE INTERLUDE TOURS JUNE 18, 2020 INDIANAPOLIS IN 40 PEOPLE ..�-- MEDICINE LAKE TOURS JULY 15, 2020 EDEN PRAIRIE, MN 46 PEOPLE GLADSTONE PARKS & RECREATION SEPTEMBER 22, 2020 GLADSTONE, MO 56 PEOPLE � flccor-�'i�zg to the�l�raer-ican B�ss�lssociation Foir�z�l�tion, an qverage nzotor co�ch of35peo�legenerated�pproximately '�. � ��� .�"12,345 in 2018 o�a�r1z o2�ernight stcay in a1a Iow�co�nnaunity ����� ��� IMPACT FROM R I V E R B OATS Nuynbers based on boats filled at 75% occu�ancy. CANCELLED STOPS AMERICAN DUCHESS 875 PASSENGERS 7 SCHEDULED STOPS IN 2020 AMERICAN QUEEN 1,308 PASSENGERS 4 SCHEDULED STOPS IN 2020 � '! r• . . AMERICAN COUNTESS 736 PASSENGERS 4 SCHEDULED STOPS IN 2020 ' :� � I , 'Znaugurczl stop in Dubuque was scheduled in 2020;this ship is iaot sJ�ec�'ul�r�'ira 2021 • � •I ,' � . - . ; ���� �1 AMERICAN HARMONY 858 PASSENGERS b SCHEDULED STOPS IN 2020 ���: 4w i ���� �~ ��� � �. � �� _ a . ,� AMERICA 1,112 PASSENGERS 8 SCHEDULED STOPS IN 2020 i��■ � + � � w��T����`�' � � � .. t� . � . . QUEEN OF THE MISSISSIPPI 225 PASSENGERS 2 SCHEDULED STOPS IN 2020 . ��I���� �. ��� ��f� �R�K �!1 �� � '�.�r��_� �� :_ � . CELEBRATION BELLE 4,600 PASSENGERS REGULAR MONTHLY STOPS � r � � ��i i f��i �s Y� FS"`� � +� CONTINUED STOPS RIVERBOAT TWILIGHT 1,458 PASSENGERS ' - Ran only'/z the tours schecluled for 2020;one of only a handful of riverboats to run cruises in 2020 throughout the country . �— �� _�• � �— r- AMERICAN LADY YACHT Continued to operate dczily cruises;based on nurnber ofpassengers with advance reservations. �� .�` — . — —� ' � ' +, IMPACT FROM � � � 4 � � :. � f � � �� � CHANGE OF BUSINESS � � I `�� � `�- ;�.. . � "� .� � RETAIL & DINING Many of our retczil cznd dining�artners have shifted to �.��=a�'r y - ° _ � :: allo2.v online orders and/or curbsici'e�ick u�. � =���� � � �"6. . s_. Y;�:.� '"�' . VIRTUAL Partners hczve ada�ted to o�ering tiirtual�rogramyning. For exczm�le T, ���'..,., . � �_ . _ ` : the National Mississi��i River Museuyn ��4quariuyn and Dubuque Museum of ' '� - �lrt o�'er regular children's�rograynming virtually. _���` � .�_ INCREASED BUSINESS `� PARKS & TRAILS Sa2.v increased tra�ic to their trails including the increase of � _ usczge at n�ountain biking trails at Dubuque County Pczrks. �-�__�` � � . _ � _ ,._:��, RECREATION RETAI L U�tick in sales of outdoor recrecztion gear including �;� # � � �. � - � - + � r �_�. ..�•,�..�. bikes, kayaks, canoes, ski/snowboardinggear, and Ynore. - � � -�... � _ � . WI NTER RECREATION Sundo2vn Mountain Resort has seen increased trcz�lc ' '' ���*;�� on the slo�es for the 2020/2021 season. ,.._ �,,� ,,� � , . � .� �� -: �; , _ � _ � -�-= .. - - � �',.,,'� x. �:,� � ' , r. , `�`�- - - � . � � :�..� . � ]� � _ . �_ ���s � ` ` ;.�7. �-., ' � - u �'�;,,t.-`i`�-.�. ,� _ �_ - �__,r � � IMPACT FROM - � ` � � �� � � � . , , ���_� :: _;,_ . . � _ � MARKETING SOCIAL Shifted rnczny of our marketing e�'orts to sociallnedicz to kee� lnessczging - � _ . ° -�' � as u� to date as�ossible with etierchanging situations. . . �� ,. � � � �� � ,�; � NATURE & OUTDOORS Put an em�hasis on safe alternatives to trczvel - - � �- - �, . � including the ynczny nature � outdoor recreation activities in the area. � • ; ��;, � � �: , ��� - .- . � � FALL PASSPORT Encoura ed safe day tri s this fall to visit outdoor attractions � �� . � , `� � g �' , . . like�um�kin�atches, a��le orchards,�arks, etc. 7his 2vczs done 2vith a�czss�ort thczt � � _ � . - : � . � W_ could be filled out and entered to 2vin a future geta2vay. � . �,_, . ��, HOLIDAY MARKETING Encouraged safe local sho��ing ex�eriencees through ' � � , � - � � . .. - ,,���,��- . the Holiday Hoo�la cayn�aign as 2vell as other holiday activities like Reflections in � �''§� the Park. _ � 3'- D M F L E I S U R E CAM PA I G N Ran a sixteen zveek cayn�aign Se�teYnber � �� through Deceynber to encourczge safe geta2vay ideas 2.c�ith the Travel Dubuque �� � DMF�artners. 7his included hotel deals for travelers in a 200 mile radius of Dubuque. 7his cam�aign had cz��roxiynately 1 M iyn�ressions 2vith 8K click throughs to TravelDubuque.coYn � � � �� � ,_-" ` __ ` (i y _- '~ � � � � � I I --� -��--—���"_1= � � .�._'`_'r'_-� .I --"< _ • � --- ���._�.-i'-- � �� °. '� -__ �- ..--�--_..- . __ _., '--�—�-___` . -_ . . - � -- . �-- : '� ���-_--�-- � -'� - J J_. -_ . .. �C_ rT -- - . _ - A N U P D AT E 0 N �� �` �- _ =�� .��=�'� —- -` -- — _: , _ .. __ �. —�. � — __ -�_.1— _ - - . _ `- _�. ._ ._ .. . .. . . -'�4 _� -..._ _ P'�t �- - �i. � � ; �- — �� j� _ __ __ _ _ /� A jc�' .�/� ��..t=___ � ._ .. .�OI'�f 11 .::. iTC.�� �. .� . -_� ._�� _— !.JTI,..�._ ,. . — �a.... . �" . . ." ____._ .'a...._'-..�.��. `�_.__ '"`_� . _ .._ - __. ._: J�J_ . � `_'�- .""— -.-�...!'� �* - . ._ i ... ���:,/,/ _- �---�_- TRAVELDUBUQUE.COM � ,�-� � ��,, �, ;'!; � � �,�: 90,113 Visitors 60% Feynale I 40% Male -35.43% Decrease fro�n 2019 ���- ` ' � '���� p %r� ,� - f"�� `��� � _ �� ��c ,��`. Prilnary User.• Within a 2501ni1e radius ofDubuq�ue � '� 1 � ��' ' �� -� � .=� � �-�-� ��-�� - , � ��-,.�..�.:_�7�.. __�.' FACEBOOK ' -�� ����� 7,254 Likes I �8%female I 21% rnale -; � Priynczry User.• Within a 200 ynile radius of Dubuque '� � � � _ � � ' �� P � / / � . I N STAG RAM 1' � :� - { , �,,, �� , ,- : � . ,� �- ,. i � ,, � ,P�,��`•� ��at`P����. � , ° a"F " ,�''i 2, 790 Follo2vers � Engage 2vith local and regional influencers. . ' � ���� , ��� �,��' ����'r q � � �`� �+�� ��� ti .'� �� �.,"",.a.A�,��-� `� � ,r � �' �j�/�'_ '�.�,'� p�r -- +e�y EMAIL MARKETING �:� �•,.� �� �n� ������. _ °��,,�"'' ,�.��;��� , � ► ,� 11, 750 G'onsuYner Eynails 600+ Industry Partner EYnails ��'-� ' - � _•► `;�� �, �t,, �� JSr� o-, T RAV E L G U I D E � � � �� �;, f� .� � . _�:� �� � �, ���� � Released March 2021 � `+� '1 � ; � � � .� * � ; � � � _ � ' .� �� � ..:9:�. - �- � _,� � -� �,,,^ ,��"�t. �� �� � � ^�� ' . fi�� �-^ry r���� �' . ,Q: � ,�� �� .�4 �-- . . - �+�.: .� :-. :�:� .. _a,i� '�'r'�� '� °��`*r"p`���'��i . __- �ti AN UPDATE ON FY 2021 -- MEETINGS/CONVENTIONS C'onventions pivoted to virtuczl or to delaying �� their conference in the coynYnunity for t2.vo or three years. Focused on rnore outdoor s�czce � , -, for �neetings, and worked with�ro�erties to ensure�otentialguests that 2.ve are reczdy to ' 1 ry � � greet theyn 2vhen the tiyne is right. � ,.: G RO U P TO U RS/RE U N I O N S Many cancelled visits, soYne rescheduling for 2021 �+ �; and into the future. C'reated ne2.v itineraries forgrou� tours. �'� :�°��� �� F j� : 1 FY 2022 - ��� � �. • - ��; ,� .. T�e are ho�eful that 2ve can 2velcome some of the follo2vinggrou�s in FY2022. �<;_� � J� pFAi � �. �,.. _ I IOWA CREDIT UNION LEAGUE SEPTEMBER 14-19, 2021 250-500 IN ATTENDANCE ��` `�i � � � `° � ,. �....�-- MIDWEST GANG INVESTIGATORS SEPTEMBER 18-23, 2021 175-200 IN ATTENDANCE 1 GROWING SUSTAINABLE COMMUNITIES CONFERENCE OCTOBER 12-13, 2021 300-400 IN ATTENDANCE IOWA ACADEMY OF NUTRITION & DIETETICS NOVEMBER 2021 120-140 IN ATTENDANCE INTERNATIONAL RURAL CHURCHES ASSOCIATION APRIL 21-28, 2022 200-250 IN ATTENDANCE AN UPDATE ON �� ,..---��.^ <, �:.:.. � � Whether through funding, s�onsorshi�, or logisticczl assistance, our s�orts division and ` ""� �"� `�° `�_ �.�, S orts Gomynission 2vorks 2.vith over ort events each eczr. 7his ast ear man events � T �� ", p f .v .v � .v .v � �,.� � � ��� 2vere cancelled due to �'OVID. `!� ��. � �, � ��� � � , �.. � � `:�� FY 2021 � � � DOCKDOG WORLD CHAMPIONSHIPS OCTOBER 20-25, 2020 550 PARTICIPANTS "" � THEISEN'S SNOCROSS JANUARY 15-16, 2021 8,000 PARTICIPANTS & SPECTATORS �• ��� � � �� - f WINTER IOWA GAMES JANUARY 23-24, 2021 1,400 PARTICIPANTS 9o��oofwZnteYrowacameswaSvZrtuar JULIEN DUBUQUE INTERNATIONAL FILM FESTIVAL APRIL 18-25, 2021 FY 2022 .. We are ho�eful that 2ve can 2velcoyne some of the follo�zvinggrou�s in FY2022. � � � ��� , DOCKDOG WORLD CHAMPIONSHIPS OCTOBER 11-17, 2021 � MLB GAME AT THE FIELD OF DREAMS AUGUST 12, 2021 STATE OF IOWA YOUTH BOWLING TOURNAMENT SPRING 2022 ���°3y VINTAGE TORQUEFEST MAY6-7, 2022 ��»�� � . , q> � �� - AN UPDATE ON _ --� � � ~ ` � f� FY 2021 �. �: ��� SERVICES Gathered C'OVID�olicies of�artners,�rovide information like take f -�"� out ynenus, sending out digital information and recommending outdoor recrecztional y�- � N�" -.. � actitiities. � � SHOP LOCAL Holiday Hoo�lcz - a sho� locczl holidczy caln�aign. 10 retczilers �'�; _ ���� � ��^ �artici�ated over a t2.vo 2.veek time�eriod including the Welcome C'enter. ��/ �� � O N LI N E STO RE �'reated an online�oint of sale site for the lnerchczndise. �� � � � � � � `,5^ �f � / FY 2022 � S I STE R C ITI ES Sister Cities Photo Exhibit in 2021 to be�lanned. MOVING FORWARD C'ontinue to gczther datcz froln Travello2va and other sources to continue to o�er safe, inventive services forguest traveling through Dubuq�ue. �M� � • ,� >. �.�. �' � � . AN UPDATE ON �- .+` . � q �- .- ,� . , �` '" �. � � � "'��� --� �....,,�,�.._ . � � � �� ��J�' In 2019, Travel Dubuque developed a community partnership to � � =j �_.: .�� en a e artners in and outside of the tourism industr to make - � �`� � gg p Y , an impact on the community we work to promote. Recently, a _., __ _ j � �� � - colorblind viewer was installed at Eagle Point Park in partnership � =�� . . .� � with community partners and the City of Dubuque. This ADA �� ������ °� ;� � � � '"`" accessible viewer is outfitted with Enchroma° lenses to enable �; �i��` � ' - � `��� �-����"= - __ :� _ - '�� �� people with red-green colorblindness to see a broader range of " ` - � . . ,«c clear, vibrant color. � :,�� _ . :. � 'f r' �' * + '�. � ' ��; i��*�. , ��' ` .�»�w � � PARTNERS: ANDERSEN WINDOWS & DOORS, CLARKE UNIVERSITY, DIAMOND JO CASINO, +� �y �.r:� , � �y�� � µ'����` • t�� ENVISION TEES, IBM, MIDWEST ONE BANK, AND Q CASINO ��� ���- �� � .,,��""�,���"'�� � � � . � ;�: r ir � �f ;1� '`,� � , "�"'�,,�. �� _ h� nit � � '� . ! �'- R ! � � .���4 . � � � �;�'� � ` ��•'_�' ,�� �.. ;r. �•. r. ,, , � rt � � � r�& �, � -� . . . � �.. �;� � AN UPDATE ON _: _>� .. - � � y y�� ;�`°` f��� ' ,�4 . J °Ai� ,�.� ��,;`:� � : - , ` �� ° Travel Dubuque staf� has been serving on the Master Plan, Arts d `,y:A `' � �� �` � i,��" & Culture Diversity, Equity, Inclusion and Accessibility working ��` ���� ��� e���� . �� ' �;�'�� '�� ��� � f . � � group - of�ering assistance and help with 2021/22 programming �_ �:: -�F. � ;� � � ,... �� ,� !; celebrating black voices within the arts & culture community. . � � ;;� � � � �" Ongoing ef�orts to represent minority communities in Travel �='"� � i '� � Dubuque creative as well as the creative process continues to be �. ' ' � � � priority for marketing and promotional ef�orts. �� F� ��' , -_� � � R�-= KEY EFFORTS: DUBUQUE RENAISSANCE (DEIA WORKING GROUP EFFORTS) COMMUNITY � � ,r ; ENGAGEMENT PROGRAM, TRAININGS, INCLUSIVE DUBUQUE PARTICIPATION � ` n`� � + � �j �_ � '�I r � " � � � , � WELCOME CENTER IPAD �THANKS TO DRA GRANT) IN THE WELCOME CENTER TO ASSIST WITH � �^'' , .., COMMUNICATION FOR THE HEARING IMPAIRED AND TO OVERCOME LANGUAGE BARRIERS � � , ;��,� ! � _ ; �,� ' •� ,� � 1� ' _ �. - . �: . \ T-^ a. '_ f' i•��\',�Ir� . X,� Z.� 1 �' � '_ .' ,,ti r^ . � .'If/ e� -� ...�.� - `F , . _ ..y � �� ''�� � �"-' ,�-; �j ' t "'3_t,y�:"� r �� , ... -f? p� �� .n �:c .� f .�i" wT1.r . . '�t ta� .� , -i�-.� : . ' y �, � R: �� �'t�.i � �`� �%Y.. a=���< �. � .-- y� ' >� y.ztc�-.i�f'���1►Y""�f 2�,"���c \ �'+��~ �.'��� "/�. .,:E: "`: `y+�` Y-�� 'i �` . 4 �'6,r'T�. '_ - � ,. ,� ��, i� 4 � � "`� y-� '� < �'�a`"r.� �'y.�+�Ymy..�t'f��`���"L�'`� . �-'�"- �.,� �`_ ,.+. � �S''� .. ! �-,c�'- � �:, ��-.. ..'s . .S'� ,�':r: .� u.z.� �� . _�.... �.._ . � -�.�`�-�, 1 1 1 ' ► ' 1 • • • our�sm �s e en ent on e � n a e to a t e r a n trave . Until the COVID pandemic slows, restrictions and consumer confidence continue to impact our ability to draw visitors from outside the area. We are hopeful that soon we will be able to safely welcome travelers to #WhereIowaStarted. FISCAL YEAR 2022 AS OF 12.31.20 FY21 APPROVED FY22 PROPOSED INCOME Dubuque County 60,000.00 60,000.00 60,000.00 Grants 41,666.25 55,555.00 50,000.00 Gift Shop/Welcome Center 6,280.41 11,000.00 11,000.00 Co-op Programs 27,800.00 30,000.00 25,000.00 Bureau Services 19,829.00 45,000.00 90,500.00 CVB Events 526.10 0.00 10,000.00 Hotel/Motel Tax 572,696.00 1,145,392.00 897,872.00 Brochure Distribution 3,950.00 7,500.00 5,000.00 Progressive Dinners 0.00 5,000.00 10,000.00 Interest 178.89 185.00 200.00 TOTAL INCOME 732,926.65 1,359,632.00 1,159,512.00 17.25% DECREASE FROM FY22 OVER FY21 FISCAL YEAR 2022 AS OF 12.31.20 FY21 APPROVED FY22 PROPOSED EXPENSE Convention Marketing Tri-State Champion 0.00 500.00 500.00 Bid Process 0.00 5,500.00 6,000.00 Corporate Marketing 944.78 10,000.00 10,000.00 Associate Marketing 2,951.46 2,500.00 2,500.00 Convention Services 598.05 4,000.00 3,500.00 Military Reunions 0.00 2,000.00 2,000.00 Growing Sustainable Conf. 0.00 0.00 16,000.00 Total Convention Marketing 4,494.29 24,500.00 40,500.00 Sports Commission 73,264.52 75,000.00 85,000.00 Group Tour Marketing Group Leader Development 195.00 5,570.00 7,000.00 Tradeshows 1,563.75 5,125.00 9,695.00 Progressive Dinners 0.00 2,500.00 5,000.00 Total Group Tour Marketing 1,758.75 13,195.00 21,695.00 FISCAL YEAR 2022 AS OF 12.31 .20 FY21 APPROVED FY22 PROPOSED Marketing Media Buys 68,260.53 150,000.00 170,000.00 Website 1,540.75 5,000.00 5,000.00 Air Service Grant 0.00 0.00 Total Marketing 69,801.28 155,000.00 175,000.00 Awareness Development Local Awareness 2,037.71 6,000.00 6,200.00 Education/Staff Development 3,850.72 10,000.00 10,500.00 Hospitality 0.00 3,000.00 3,100.00 CVB Events 1,834.60 7,500.00 15,000.00 Gift Shop/Welcome Center 2,318.50 9,000.00 9,275.00 Brochure Distribution 0.00 500.00 500.00 Sister City 0.00 3,500.00 5,000.00 Total Awareness Development 10,041.53 39,500.00 49,575.00 FISCAL YEAR 2022 AS OF 12.31 .20 FY21 APPROVED FY22 PROPOSED Salaries & Benefits Salaries 224,440.53 442,401.00 478,968.00 Payroll Tax Expense 16,662.12 35,350.00 39,000.00 Health &Dental Insurance 28,745.46 57,500.00 58,000.00 Life/STD &LTD Insurance 2,090.03 4,795.00 3,975.00 Pension Contribution 13,706.64 24,900.00 24,500.00 Total Salaries & Benefits 285,644.78 564,946.00 604,443.00 Administrative Insurance 5,729.00 7,000.00 7,210.00 Postage 1,756.35 12,000.00 12,000.00 Accounting &Legal Services 16,769.78 16,000.00 18,000.00 Parking 4,505.00 10,200.00 8,900.00 Total Administrative 28,760.13 45,200.00 46,110.00 FISCAL YEAR 2022 AS OF 12.31.20 FY21 APPROVED FY22 PROPOSED Operations Telephone, Telecommunications 7,122.58 14,500.00 15,000.00 Computer Software/Equipment 3,817.87 10,000.00 10,500.00 Supplies 2,743.39 5,000.00 5,150.00 Total Operations 13,683.84 29,500.00 30,650.00 Facilities Welcome Center Rent 17,105.00 34,307.00 36,396.30 Storage Space Rent 1,935.00 3,870.00 3,870.00 3rd &Main Condo Association 2,482.14 5,000.00 5,000.00 Utilities 1,701.89 6,000.00 6,200.00 Office Maintenance 2,563.71 6,000.00 6,200.00 Total Facilities 25,787.74 55,177.00 57,666.30 Depreciation Expense 10,339.98 21,680.00 18,000.00 Interest Expense 681.04 945.00 975.00 TOTAL EXPENSE 524,257.88 1,024,643.00 1,129,614.30 208,668.77 334,989.00 29,957.70 208,668.77 334,989.00 29,957.70 # � . .� . . . r � I � ��- � � '���.� � / 1 � I I �. . 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