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Vendor Recommendation and Contract for Development of Phase I of Arts & Culture Communications Campaign and Branding Identity EffortCity of Dubuque City Council Meeting Consent Items # 11. Copyrighted January 3, 2022 ITEM TITLE: Vendor Recommendation and Contract for Development of Phase I of Arts & Culture Communications Campaign and Branding Identity Effort SUMMARY: City Manager recommending approval to enter into an agreement with Gigantic Design Co. for the development of Phase I deliverables for an Arts & Culture Communications Campaign. SUGGESTED Suggested Disposition: Receive and File; Approve DISPOSITION: ATTACHMENTS: Description Type Arts & Culture Communications Campaign-MVM Memo City Manager Memo Memo to MVM_Memo to MVM_Vendor Recommendation and Contract Offer for Phase I Arts Staff Memo & Culture Communications Campaign Arts & Culture Communications Campaign_Consultant Supporting Documentation Agreement —final RFP - Communications Campaign Phase I - City of Supporting Documentation Dubuque Arts & Culture ExhibitA_RFP Response —Gigantic Supporting Documentation THE CITY OF Dubuque DUB TEE1. All -America City Masterpiece on the Mississippi � pp zoo�•*o 13 zoi720zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Vendor Recommendation and Contract for Development of Phase I of Arts & Culture Communications Campaign and Branding Identity Effort DATE: December 28, 2021 Throughout much of 2021, staff has worked with the Branding and Communications Working Group towards development of a branding strategy and comprehensive communications campaign to increase awareness and diversify engagement in arts and culture offerings across the City of Dubuque, elevating Dubuque's reputation as an arts and culture destination. Two responses were received to a Request for Proposals for development of Phase I of the Arts and Culture Communications Campaign and Branding Identity Effort. Both responses were reviewed and the Working Group unanimously recommended Gigantic Design Co. be contracted up to $20,000 to fulfill Phase I of an Arts & Culture Communications Campaign. Arts & Cultural Affairs Coordinator Jenni Petersen -Brant recommends City Council approval to enter into an agreement with Gigantic Design Co. for the development of Phase I deliverables for an Arts & Culture Communications Campaign. I concur with the recommendation and respectfully request Mayor and City Council approval. v Mic ael C. Van Milligen MCVM:jh Attachment CC' Crenna Brumwell, City Attorney Cori Burbach, Assistant City Manager Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator Dubuque THE CITY OF E 811•Aneein Ce NI1OF ' III®' � Masterpiece on the Mississippi 2007+2012*2013 2017*2010 TO: Michael C. Van Milligen, City Manager FROM: Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator Economic Development Department Office of Arts & Cultural Affairs 1300 Main St Dubuque, IA 52001 Office (563) 589-4393 TTY (563) 690-6678 http://www.cityofdubuque.org SUBJECT: Vendor Recommendation and Contract for Development of Phase I of Arts & Culture Communications Campaign and Branding Identity Effort DATE: December 27, 2021 INTRODUCTION This memorandum requests approval to enter into an agreement with Gigantic Design Co. for the development of Phase I deliverables for an Arts & Culture Communications Campaign. Said deliverables below and associated recommendation of Gigantic Design Co. is being forwarded by Staff in collaboration with the Branding & Communications Working Group (the Working Group) of the City's Arts & Culture Master Plan following extensive stakeholder engagement and sufficient resource development. BACKGROUND Throughout much of 2021, Staff has worked with the Working Group towards development of a branding strategy and comprehensive communications campaign to increase awareness and diversify engagement in arts and culture offerings across the city of Dubuque, elevating Dubuque's reputation as an arts and culture destination. Recent grant opportunities and subsequent accepted awards of $15,000 from the Iowa Department of Cultural Affairs' (IDCA) Iowa Arts & Culture Marketing program and $10,000 from Iowa Tourism Travel IA program have provided the opportunity to realize the creation of said campaign. The Office of Arts & Cultural Affairs has $5,000-7,000 in additional resources allocated within its FY2022 budget to support and expand related efforts. On November 15, 2021, City Council approved the acceptance of a $15,000 grant award from IDCA to support development of a portion of a communications campaign and brand identity effort to broadly promote and sustain the recovery of Dubuque's arts and culture sector. Incurring expenses against the IDCA grant funds is required by December 31, 2021. The Working Group associated with this project includes Kelli Buchenau, City of Dubuque, Communications Specialist; Nicolas Hockenberry, Greater Dubuque Development Corporation, Director of Workforce Solutions; Taylor Kellogg, Travel Dubuque, Director of Marketing; Miki Robinson, Bell Tower Theater, Operations Manager; Gina Siegert, Julien's Journal, Publisher / Principal; Mike Williams, City of Dubuque, Intern with Economic Development Department. As the City's Arts & Cultural Affairs Coordinator, I actively participate in the Working Group, convening meetings and serving in response to the group's collective input and direction. DISCUSSION The Working Group met November 18, 2021 to discuss grant funding confirmation and identify next steps as advised by Assistant City Manager, Cori Burbach. Staff was instructed to draft a thorough scope of services RFP based on previous stakeholder input to be reviewed by Assistant City Manager prior to direct release to qualified local marketing firms identified by the Working Group including Gigantic Design Co., Happee Smith Productions, Lotus Marketing, Luckythirteen Design, and McCullough Creative. In response to the RFP process, responses were received from Gigantic Design Co. and McCullough Creative on December 20, 2021. Response receipt was followed by review and evaluation by the Working Group. Overall, both responses were considered to be from professional marketing firms that could provide the staffing capacity, product quality, and an informed understanding of the importance and impact of access to robust and diverse local arts and culture experiences. Discussion of the Working Group on or before December 22, 2021 via a virtual meeting or email communications unanimously recommends Gigantic Design Co. be contracted up to $20,000 to fulfill Phase I of an Arts & Culture Communications Campaign to include- 1 . Analysis of up to 10 (ten) hours to include review and augmentation as needed of research previously conducted by the Working Group. 2. Brand Development to include comprehensive brand concept, specific necessary creative elements, and brand standards document. 3. Strategy and Release Plan to include recommendation of long-range strategies for successful implementation, evaluation, and draft brand application mockups in case Consultant is not available, or not selected for Phase II of the Campaign. 4. Website Landing Page to include establishment of a digital presence for the brand including but not limited to domain name and website landing page. 5. Toolkit to include packaging and delivering elements for distribution to and use by community partners along with recommendations on public and private partner coordination and implementation. 6. 2 (two) rounds of revisions on each deliverable noted above and in RFP response. Gigantic Design Co. is recommended upon but not limited to the following Working Group feedback: • Response demonstrated a higher level of intentionality and specificity of desired sector -focused outcomes; • Identified need to provide toolkits and collaborative implementation recommendations to ensure project success across phases and among diverse partner capacities; • Stronger evidence of successful execution that are similar broad -based, sector - relevant campaigns; • Timeline offered more closely alignd with Working Group timelines and expectations with Phase I deliverables in April 2022 to coincide with Youth Art Month. RECOMMENDATIONS I respectfully request the City Manager's support of the above vendor recommendation to be followed by: • An agreement as approved by the City's Legal staff will be forwarded to Gigantic Design Co. for signature by December 31, 2021; • Agreement signed by the vendor will be forwarded for execution to City Manager by December 31, 2021; • Invoice shall be received, and payment requested to vendor, for 75% or $15,000 of full agreement to adhere with IDCA grant guidelines; • Recommendation and agreement included as consent agenda items on Monday, January 3, 2022 City Council meeting. Cc: Jill Connors, Economic Development Director Cori Burbach, Assistant City Manager Jenny Larson, Finance & Budget Manager Randy Gehl, Public Information Officer AGREEMENT BETWEEN THE CITY OF DUBUQUE, IOWA AND GIGANTIC DESIGN CO. This Agreement, dated for reference purposes the _28th_ day of December, 2021, is made and entered into by and between the City of Dubuque, Iowa and Gigantic Design Co. (Consultant). WHEREAS, the City of Dubuque (City) adopted the Arts and Culture Master Plan (Plan) in 2016; and WHEREAS, the Plan identified ‘Promote and Support Arts and Culture as Dubuque’s Competitive Edge’ as one of four priorities; and WHEREAS, the Plan recommended that a strategic branding, marketing and communications campaign (Campaign) promoting awareness of Dubuque’s arts and cultural community at home and in other markets and attracting participants from outside Dubuque be undertaking; and WHEREAS, City in partnership with Travel Dubuque and volunteers with the Plan’s Branding and Communications Working Group (Working Group) desire the services of a professional marketing and branding consultant (Consultant) to perform certain tasks in the development of Phase I of the Campaign; and WHEREAS, a Request for Proposals was developed and released by the City of Dubuque and responses received were reviewed by City in partnership with Travel Dubuque and volunteers with the Working Group to select the Consultant; and WHEREAS, the parties desire to enter into an agreement to define the roles of each party in the development of the Campaign. NOW, THEREFORE, IT IS AGREED BY AND BETWEEN THE PARTIES AS FOLLOWS: SECTION 1. SERVICES PROVIDED BY CONSULTANT. Consultant agrees to provide to City the following as outlined in detail in Exhibit A: 1.Analysis of up to 10 (ten) hours to include review and augmentation as needed of research previously conducted by the Working Group. 2.Brand Development to include comprehensive brand concept, specific necessary creative elements, and brand standards document. 3.Strategy and Release Plan to include recommendation of long-range strategies for successful implementation, evaluation, and draft brand application mockups in case Consultant is not available, or not selected for Phase II of the Campaign. 2 4.Website Landing Page to include establishment of a digital presence for the brand including but not limited to domain name and landing page associated with said domain name. 5.Toolkit to include packaging and delivering elements for distribution to and use by community partners along with recommendations on public and private partner coordination and implementation. 6.2 (two) rounds of revisions on each deliverable noted above and in Exhibit A. SECTION 2. SERVICES PROVIDED BY THE CITY. The City agrees to provide the following: 1.Project lead and primary contact for the Consultant. 2.Timely review and active participation in revision process including communication of project updates to the Working Group. 3.Primary responsibility for launch and ongoing implementation of the Campaign deliverables including providing access to and encouraging use of deliverables by local arts and culture organizations and creative businesses. 4.Maintenance of domain name ownership. SECTION 3. AMENDMENT. This Contract may be amended only by written agreement, signed by both City and Consultant. SECTION 4. COMPENSATION. City agrees to pay Consultant up to Twenty Thousand Dollars ($20,000.00) for the services as described in Section 1. Payment shall be made as follows: 1.$15,000.00 upon execution of this Agreement. 2.$5,000.00 upon having fulfilled all the services required under this Agreement as determined by City. SECTION 5. TERM. The term of this Agreement shall commence on or before the 31st day of December, 2021 through until the execution of all services described in Exhibit A. Either party may terminate this Agreement by providing thirty (30) days’ written notice to the other party. SECTION 6. NOTICES. Any notice required by this Agreement shall be provided to the parties at the following addresses: CITY: City of Dubuque, Iowa c/o Economic Development Director City Hall 50 W. 13th St. Dubuque, IA 52001 CONSULTANT: Gigantic Design Co. 900 Jackson St., Suite 111 Dubuque, IA 52003 3 SECTION 7. Consultant shall at all times during the performance of services pursuant to this Agreement provide insurance as required by the attached Insurance Schedule. SECTION 8. INDEMNITY. Consultant agrees to hold harmless and indemnify City, its elected and appointed officials, employees, and agents from and against any and all third- party claims, loss, liability, damage, and expense to the extent caused in whole or in part by the Consultant’s negligence or intentional misconduct. Consulstant agrees to defend City, its elected and appointed officials, employees, and agents against any such claims. SECTION 9. COMPLIANCE WITH LAW. Consultant warrants that it will comply with all federal, state, and local laws, ordinances, rules and regulations applicable to its performance under this Contract. SECTION 10. ASSIGNMENT. Consultant shall not delegate or subcontract any duties and services or assign any rights or claims under this Contract without the City’s prior written consent. SECTION 11. GOVERNING LAW. This Contract shall be deemed to be made in the State of Iowa and shall in all respects be construed and governed by the laws of that state. SECTION 12. VENUE. In the event of litigation, venue will be in the Iowa District Court for Dubuque County. SECTION 13. WAIVER. The waiver of any term, condition or provision hereof shall not be construed to be a waiver of any other such term, condition or provision, nor shall such waiver be deemed a waiver of a subsequent breach of the same term, condition or provision. SECTION 14. MEDIATION. 14.1 Should any dispute arise out of this Contract any party may request that it be submitted to mediation. The parties shall meet in mediation within 30 days of a request. The mediator shall be agreed to by the mediating parties; in the absence of an agreement, the parties shall each submit one name from mediators listed by either the American Arbitration Association, the Iowa State Board of Mediation and Conciliation, or other agreed-upon service. The mediator shall be selected by a "blindfolded" process. 14.2 The cost of mediation shall be borne equally by the parties. Neither party shall be deemed the prevailing party. No party shall be permitted to file a legal action without first meeting in mediation and making a good faith attempt to reach a mediated settlement. The mediation process, once commenced by a meeting with the mediator, shall last until agreement is reached by the parties but not more than 60 days, unless the maximum time is extended by the parties. SECTION 15. CONTRACT CONTAINS ALL UNDERSTANDINGS. This document represents the entire and integrated agreement between City and Consultant and supersedes all prior negotiations, representations, and agreements, either written or oral. 4 SECTION 16. DEFAULT In case of a breach of any material provision hereunder, the nonbreaching party shall give the other party prompt written notice of such breach, setting forth the facts in reasonable detail. In the event that the breaching party has not cured such breach within thirty (30) days, or in case of breaches which require a longer period to cure, has failed to commence upon such cure within said period and thereafter to diligently proceed with the same to completion, the non-breaching party shall have the right to terminate this Agreement without further notice. Consultant shall only be paid for the Campaign work performed up to the date of termination, plus its expenses incurred in fulfilling the obligations set forth above. CITY OF DUBUQUE, IOWA ________________________________ Michael C. Van Milligen, City Manager CONSULTANT __________________________ Gigantic Design Co. Representative Gigantic Design Co. 6 7 X 8 9 10 11 12 13 14 THE CITY f DUB E Masterpiece on the Mississippi CITY OF DUBUQUE ECONOMIC DEVELOPMENT DEPARTMENT OFFICE OF ARTS & CULTURAL AFFAIRS REQUEST FOR PROPOSAL STATEMENT OF PURPOSE The City of Dubuque is issuing a Request for Proposal (RFP) from interested and qualified communications consultants to develop accessible marketing tools and recommend strategies that will cultivate and sustain a unified brand and comprehensive / cohesive communications campaign to increase awareness and diversify engagement in arts and culture offerings across the city of Dubuque, elevating Dubuque's overall reputation as an arts and culture destination. The resulting communications campaign should emphasize 1) effective and accessible use of various media platforms, 2) branding strategies that can be utilized by and benefit Dubuque's arts and culture sector overall, and 3) tools and recommendations that implementation by a varied public and private entities. Responding firms should be experienced in assessing and developing proven, effective communications strategies, solid market research, and corporate or community identity/branding — including logo development and graphic standards; creative, collateral, interactive marketing; promotions and recommendations for implementation and tracking results. Experience involving public agencies and community partnerships preferred. BACKGROUND INFORMATION The City of Dubuque is seeking professional communication and marketing services that emphasize a comprehensive and accessible approach to capturing and communicating to residents and potential visitors the uniqueness of Dubuque's creative and cultural assets and collectively amplify the sector's role as a tourism driver, agent of workforce attraction and retention, and cornerstone of the community's social and cultural vibrancy. This communications initiative is being driven by the Branding & Communications Working Group of the City's Arts & Culture Master Plan, with fiscal and administrative support from the City's Office of Arts & Cultural Affairs in partnership with Travel Dubuque. Dubuque is located on the Mississippi River in northeastern Iowa, adjacent to Illinois and Wisconsin. As Iowa's oldest incorporated city, Dubuque is a community well known for its historic and architectural beauty. The city is over 30 square miles in area, with a population of nearly 60,000 persons. The community has a stable and diversified manufacturing base and a growing service sector. Dubuque is the major retail, medical, education and employment center for the tri-state area. Tourism continues to be a major economic force in the community. Dubuque is also home to numerous museums, nonprofit theaters and creative spaces, for - profit galleries and live music venues, long-standing annual festivals, 40+ large scale murals, and hundreds of individuals artists and creatives. Dubuque is also accented by intentionally preserved historic architecture, breathtaking Driftless landscapes, and a picturesque Mississippi River front that serve as perfect backdrops for its robust variety of year-round arts and culture experiences. The City of Dubuque is governed by an elected Mayor and City Council and managed by a City Manager. The City funds a full range of municipal services. City government works in collaboration with the private and non-profit sectors to promote economic development and sustainability. Sustainability and downtown, neighborhood, and riverfront planning and revitalization are long-standing priorities of the City Council. The City's website is www.citvofdubuque.org. The City Council goals and priorities are available online at www.citvofdubuque.org/councilgoals. The goal of this project is to develop and implement a comprehensive communications campaign with the primary goal of efficiently and effectively creating a unified brand that represents and communicates to both residents and visitors the unique opportunities and benefits offered by Dubuque's arts and culture assets collectively. No single campaign, set of branding tools, or communications strategy currently exists to collectively market the breadth and variety of creativity -based, culture -bearing events, venues, and experiences available in Dubuque. Furthermore, no single entity or organization is charged with the mission to do this work. As a priority strategy outlined in Dubuque's Arts and Culture Master Plan, a public / private Branding & Communications task force is working to fill that gap and has secured funding to hire a professional communications firm to develop and launch implementation of a communications campaign which will be sustained and managed collaboratively by the City of Dubuque and Travel Dubuque (our local Convention & visitors Bureau), with advocacy for adoption by community partners. SCOPE OF SERVICES We intend for this Communications Campaign to be broken into multiple phases. The scope of services requested below is an example of what meets the goals and objectives of Phase I of the project. The City of Dubuque will seek professional services for the process of preparing the overall communications campaign and will develop and implement Phase 11 based on results of Phase I with a separate RFP and contract. PHASE • Review and augment as needed research previously conducted by the Branding & Communications Working group to determine existing attitudes, perceptions, opportunities and challenges to enhancing the image of and engagement with Dubuque's arts and culture sector; • Identify what makes the Dubuque's arts and culture sector distinct and appealing as a collective asset that inspires a regionally competitive environment for investors, businesses, retailers, visitors and residents; • Develop a comprehensive brand concept and specific necessary creative elements including but not limited to a name and tagline, logo, branded graphics, and messaging statements to cultivate a thriving and connected arts and culture sector; • Develop and provide a brand standards document outlining proper use of creative elements including dimensions, fonts, colors, and platform applications; • Package and deliver creative elements noted above in an accessible and approachable toolkit for distribution to and use by community partners including independent non-profit and for -profit assets or individuals; • Establish a digital presence for the brand including a domain name and website landing page; • Recommend additional creative elements and marketing tactics not listed above based on professional expertise and current market trends; • Recommend long-range strategies for successful implementation and evaluation including plan for public release of Phase I and measurement of RIO of campaign. This should include draft brand application mockups in case the contracted consultant is not available for Phase 11 development; • Work within dictated time constraints in preparation of Phase I public release by April 2022 to include participation in a work session presentation to Dubuque City Council and community stakeholders. • Comply with the Americans with Disabilities Act (ADA). If new technology strategies are recommended, an analysis of how those would comply ADA is requested. ADDITIONAL CONSIDERATIONS • Identify and refine key target audiences throughout project development; • Provide case studies of similar successful initiatives; • Recommend best practices for incorporating management and funding partner recognition across communication campaign elements and strategies; • Recommend methods of coordination between public and private partners for maintaining and enhancing communications efforts; • OPTIONAL: Develop a written report summarizing observations and recommendations of current best practices in marketing for individual arts and culture assets to consider for adoption in order to maximize collective impact of marketing efforts and investments undertaken by independent assets. • OPTIONAL: On -site or virtual training for City of Dubuque Office of Arts & Cultural Affairs, Travel Dubuque, Branding & Communication Working Group members, and key campaign promoters including but not limited to Dubuque arts and culture nonprofit representatives to reiterate general communication/branding strategies to position the arts and culture sector for successful long-term, sector -wide use of campaign tools and strategies. • Anticipated scope of Phase II to include: o Build upon website landing page to provide robust and interactive experience for residents and visitors that inspires engagement in Dubuque's arts and culture sector; o Develop sample print ads, radio messaging, general print collateral, and `guerrilla marketing' elements that could include bus wraps, stickers, miscellaneous swag items, or postcards as recommended; o Provide media purchasing plan with recommendations for priority allocation of limited funds by target audience and by stakeholder groups; o Provide long-range strategies for successful implementation and evaluation including plan for public release of Phase I and II and measurement of RIO of campaign; o Work within dictated time constraints in preparation of Phase II public release by October 2022 to include presentation to Dubuque City Council and community stakeholders. Response Criteria Response to this RFP will require the consultant to provide sufficient information to determine that the consultant qualifies for performing such a project, including the following: • Letter of response, maximum of 6-page PDF, which includes: o Consultant / company profile; o Vendor quote outlining an itemized estimated costs of services and projected timeline needed for implementation of Phase I of the project; ■ If estimated cost of services for Phase I elements exceeds the range of $15,000420,000, the review committee may adjust the scope of services as to not exceed project budget. o References (including contact name and phone number); o Examples of similar projects (completed within last 3 years) and the results; o If applicable, list past, current, or pending litigation resulting from professional services rendered over the past five years. If a court or an arbitrator rendered a decision, state the results. o Optional: Vendor quote for estimated costs of services for Phase II as suggested above. Selection Criteria The following criteria will be used to evaluate the qualifications of consultants: Experience and capacity to perform the Scope of Services (50%) Staff availability and ability to perform the Scope of Services in a timely professional manner (20%) Price (30%) Responses will be reviewed by a committee comprised of City staff, Travel Dubuque staff, and active members of the Branding & Communications Working Group. The committee may ask additional questions of persons responding to the Request for Proposal after written proposals have been evaluated. The City reserves the right to reject any and all proposals submitted, to request clarification of services submitted, to request additional information from competitors, and to waive any irregularity in the proposal and review process, as long as City procedures remain consistent with City procurement requirements. The committee may select consultants based upon written submittals only. Submission Information Interested firms can submit the above requested information via email to: Jenni Petersen -Brant Arts & Cultural Affairs Coordinator City of Dubuque ibra nt(cD_cityofdubug ue.org City staff above must receive RFP responses no later than December 20, 2021 @ 2:00 PM Central Standard Time. A consultant will be selected by December 27, 2021; a contract for services must be signed and invoice for 80% of services to be provided must be received by December 29, 2021. All material submitted to the City regarding this project will become property of the City of Dubuque. Questions regarding this request for qualifications should be directed to Jenni Petersen -Brant at 563-690-6059 or by email at jbrant@cityofdubuque.org EXHIBIT A Gigantid design.com PROPOSAL Brand Identity & Supporting Materials Prepared for: Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator City of Dubuque Economic Development Department Office of Arts & Cultural Affairs December 20, 2021 Gigantic Design Co. 900 Jackson Street I Suite 111 1 Dubuque, IA 52003 www.giganticdesign.com Project Overview In order to elevate Dubuque's reputation as an arts and culture destination, the City of Dubuque desires accessible marketing tools and strategies that will cultivate and sustain a unified brand and comprehensive / cohesive communications campaign to increase awareness and diversify engagement in arts and culture offerings across the city for both residents and visitors. Gigantic Design Co. will work with the City of Dubuque team to develop and implement a campaign which emphasizes effective and accessible use of various media platforms and branding strategies that can be utilized by and benefit Dubuque's arts and culture sector overall. Gigantic will also provide recommendations for implementation of the resulting tools by varied public and private entities. The resulting communications campaign will be sustained and managed collaboratively by the City of Dubuque and Travel Dubuque, with advocacy for adoption by community partners. Timeline The table below represents a projected timeline for the projects. While we do the heavy lifting, your input is an important function in the process and timely feedback will be critical to keeping the projects moving forward. Milestone Date Project Kickoff Meeting February, 2022 Analysis/Strategy & Release Plan February, 2022 Brand Development Complete February, 2022 Landing Page/Toolkit Complete April, 2022 Public Launch April, 2022 Scope of Services / Fees PHASE 1 - Public Release by April 2022 Estimate Analysis $1,000.00 Review and augment as needed research previously connected by the Branding & Communications Working group to determine existing attitudes, perceptions, opportunities and challenges to enhancing the image of and engagement with Dubuque's arts and culture sector; Identify what makes the Dubuque's arts and culture sector distinct and appealing as a collective asset that inspires a regionally competitive environment for investors, businesses, retailers, visitors and residents. Key target audiences will be identified and refined throughout the project, Brand Development $10,000.00 Develop a comprehensive brand concept and specific necessary creative elements including but not limited to a name and tagline, logo, branded graphics, and messaging statements to cultivate a thriving and connected arts and culture sector; Develop and provide a brand standards document outlining proper use of creative elements including dimensions, fonts, colors, and platform applications. Strategy & Release Plan $3,000.00 Recommend long-range strategies for successful implementation and evaluation including plan for public release of Phase I and measurement of ROI of campaign; As part of the Brand Development, draft brand application mockups will be created in case the contracted consultant is not available for Phase II development. We will recommend methods for incorporating management and funding partner recognition across communication campaign elements and strategies. Website Landing Page $4,000.00 Establish a digital presence for the brand including but not limited to domain name and website landing page; Gigantic will develop a basic static single page experience/landing page that will house general high level information, as well as being a point of contact. The page will comply with Level AA of the ADA guidelines. Toolkit $2,000.00 Package and deliver creative elements created in the Brand Development in an accessible and approachable toolkit for distribution to and use by community partners including independent non-profit and for -profit assets or individuals; Methods of coordination between public and private partners for maintaining and enhancing communications efforts will be recommended. Total $20,000.00 Case Studies Gigantic has a wide variety of experience developing brands and dynamic commercial and community focused websites. View our portfolio at: https.//giganticdesign.com/work Creative Adventure Lab Creative Adventure Lab offers hands-on activities and programs that foster creativity and innovation among youth, family, business, and entrepreneurs. We worked with their team to develop a logo system that was simple, bold, and extendable. As a not -for -profit their opportunities to create brand awareness is limited. The highly readable and graphic nature of this system assures people take notice and realize they have a unique story to tell. The easy to work with brand allowed the organization to extended it into a website, social media graphics and other applications on their own to promote the various facets of Creative Adventure Lab. Travel Dubuque - https://www.traveldubuque.com/ When you're looking to travel in Iowa look no further than where it all started. We've worked with Travel Dubuque since its inception, well not 1833, but when they made the strategic decision to change from the Dubuque Convention & Visitors Bureau to Travel Dubuque. We redeveloped their brand identity around a new tagline "Where Iowa Started." Together we developed an all new web experience that allows potential visitors the ability to explore, stay, taste, and plan all things Dubuque. Additional Examples Identity/Brand Examples: Travel Dubuque - Dubuque, IA Creative Adventure Lab - Dubuque, IA Log Cabin Steakhouse - Galena, IL Dimensional Brewing Co. - Dubuque, IA Origin Design - Dubuque, IA References Taylor Cummings Director of Marketing Travel Dubuque 563.845.7698 Office tcummings@traveldubuque.com www.traveldubuque.com Website Examples: Travel Dubuque - https://www.traveldubuque.com/ City of Peosta - https://www.citygfpeosta.org/ Dimensional Brewing - https://dimensionalbrewing.com/ Brazen Open Kitchen - https://www.brazenopenkitchen.com/ Schulte Wellness - https://schultewellness.com/ Origin Design - https://origindesign.com Brenda Ritt Director of Marketing Origin Design brenda.ritt@origindesign.com www.origindesign.com Michael Fullan VP of Business Development Hodge 563.587.6926 Office mfullan@hodgecompany.com www.hodgecompany.com About Gigantic Design Co. Gigantic Design Co. is a Digital Branding Agency focused on building long-term relationships with clients by articulating their brand through creative execution in the realms of digital and print medias, photography and video production. Principals Tom Culbertson and Sean Murphy have worked together since 2001 in creative and director roles at the former advertising agency, Mission Creative, and at Cartegraph, a producer of industry -leading software for governments. They formed Gigantic Design Co. in In 2015. Together with the talented team of fellow creatives they've assembled, they utilize the creative process crafted over years of experience to produce exceptional results for their clients. Services Include Identity Design & Brand Strategy Marketing Materials Email Marketing Content Strategy & Development Web Design & Development Search Engine Marketing Photography & Photo Editing Social Media Advertising Environmental Graphics Videography & Video Production Graphic Design & Illustration Vinyl Graphics Printing & Installation Principals Tom Culbertson I Partner Prior to Gigantic Design Co., Tom worked as a designer at McCullough Graphics in Dubuque, senior designer and art director at Get Smart Design Co., and creative director at Mission Creative, a full -service advertising agency. In 2010, Tom joined Cartegraph as the Director of Experience. Tom helped lead a massive rebranding with an in-house team, while also being responsible for all aspects of its marketing, event, web, social media, and content strategies. Tom oversees Gigantic's production and creative services, ensuring the delivery of excellent work. Sean Murphy I Partner Sean started his career at T8 Design in Cedar Falls, IA. He moved back to his hometown of Dubuque in 2005 to join Mission Creative, as a senior designer. In 2010, Sean joined Cartegraph and helped lead a massive rebranding with an in-house team, while also crafting and executing the vision of Cartegraph's new suite of products as a lead UX and product designer. At Gigantic, Sean is a concept and design powerhouse, creating engaging campaigns for our clients. Additional Team Members Eric Martens I Senior Designer Ivonne Simmonds I Graphic Designer Marissa Myers I Digital & Content Strategist Eric Pfohl I Photo/Video Producer Zee George I Videographer Jen Belvel I Project Strategist Jay Foust I Director - Digital Experience Luke David I Senior Web Developer Eric Holdridge I Web Developer Brandt Culbertson I Production Specialist Terms and Conditions Once project fee is paid in full to Gigantic Design Co. any elements of text, graphics, photos, contents or other material created by Gigantic Design Co. for the client are owned by the client and may be reused or shared by the client. Gigantic Design Co. reserves the right to use visual representations of the final product as part of our project portfolio. Gigantic Design Co. assumes the client has permission from the rightful owner to use any images or design elements that are provided by the client for inclusion in the advertising or marketing. The clients will defend, cover and hold Gigantic Design Co. harmless from and against any and all claims, losses, liabilities and expenses related to the services provided by Gigantic Design Co. to the clients under this agreement, including without limitation claims made by third parties related to any false advertising claims, liability claims for products or services sold by the client, claims for patent, copyright or trademark infringement, claims due to disruption or malfunction of services provided, or for any content submitted by the client for publication by Gigantic Design Co. Due to the nature of digital media, any content/information given by the clients to Gigantic Design Co. for publication for the purpose of promotions or advertising will be accessible by the public as soon as the publication is carried out. Gigantic Design Co. will not be responsible for any damages or losses of profit, goodwill or any business asset due to the nature of content being publicized.