Minutes_Arts and Cultural Affairs Commission 12.21.22Copyrighted
February 7, 2022
City of Dubuque Consent Items # 1.
City Council Meeting
ITEM TITLE: Minutes and Reports Submitted
SUMMARY: City Council proceedings of 1/18; Arts and Cultural Affairs Commission
of 12/21; Five Flags Civic Center Advisory Commission of 10/25 and
1/18; Investment Oversight Advisory Commission of 1/26; Proof of
publication for City Council proceedings of 1/3; Proof of publication for
List of Claims and Summary of Revenues for Month Ended 12/31.
SUGGESTED Suggested Disposition: Receive and File
DISPOSITION:
ATTACHMENTS:
Description Type
City Council proceedings of 1/18/22 Supporting Documentation
Arts and Cultural Affairs Commission Minutes of
Supporting Documentation
12/21 /21
Five Flags Civic Center Commission Minutes of
Supporting Documentation
10/25/21
Five Flags Civic Center Commission Minutes of
Supporting Documentation
1 /18/22
Investment Oversight Advisory Commission Minutes of
Supporting Documentation
1 /26/22
Proof of Publication for City Council proceedings of
Supporting Documentation
1 /3/22
Proof of Publication for List of Claims / Summary of
Supporting Documentation
Revenues for Month Ended 12/31/21
Dubuque
THE CITY OF
DUB U
MI, AUHn
2007.2012.2013
2017*2019
Masterpiece on the Mississippi
ARTS AND CULTURAL AFFAIRS COMMISSION (A&CA)
MINUTES — REGULAR MEETING
DATE: Tuesday, 21 December 2021
TIME: 3:30 PM
LOCATION: Rm. 2, Multicultural Family Center, The Ruby Sutton Building, 1157 Central Ave.,
Dubuque, IA 52001
Commissioners Present: Paula NEUHAUS (chair); Nicholas HALDER (vice -chair); Ryan
DECKER (recorder); Ali LEVASSEUR; Thomas ROBBINS; Sue RIEDEL.
Commissioners Excused: Noelle CHESNEY.
Staff Present: Jenni PETERSEN-BRANT (coordinator); Mike WILLIAMS (intern).
Neuhaus called the meeting to order following staff assurance of Iowa Open Meeting
compliance at 3.34 PM.
Review of Minutes
Commissioners reviewed 23 November 2021 regular meeting minutes. Approval of minutes
with corrections motioned by Riedel, seconded by Halder. Vote: Unanimously affirmed. Motion
carries.
Working Group Reports
Petersen -Brant provided written and oral updates from active Master Plan Working Groups:
1. Branding & Communications (B&C) is moving forward with its Comprehensive
Communication Campaign (CCC). Responses to Request for Proposal (RFP) has received
from Gigantic and McCullough. RFP is supported by the Iowa Arts Council and Travel Iowa
grants. Petersen -Brant with share the final RFP with Commissioners. Levasseur motioned
Commission endorsement RFP continuance, provided there is no conflict of interest
between B&C members and vendors. Decker seconded. Vote: Unanimously affirmed.
Moti/on carries.
2. Public Art Policy Draft was shared with Commissioners. Personal contacts and members
of the Iowa Arts Council are being tapped to review the draft before it moves through the
City review process. A discussion over the definition of "temporal art" and "temporary art"
was held, as there was concern as to who or what kinds of art could receive funding should
new funding mechanisms be established. The Commission plans to revisit the Public Art
Policy Draft in February 2022.
3. No written Working Group reports provided this month.
Staff Status Report
1. Engagement Report on the National Arts & Humanities Month (NAHM) 31-day social
media challenge by Williams was finalized. Inclusion of the finalized report to A&CA minutes
addendum motioned by Decker, seconded by Levassuer. Vote: Unanimously affirmed.
Motion carries.
2. NEA LAA Subgrant Funding Award was approved and accepted by City Council; program
is awaiting contract.
3. Art on the River initial 2022-23 planning meeting is scheduled 6 January 2022.
4. Slideroom security review has been completed by appropriate City Information Services
staff; terms and conditions agreement in review by Legal. Anticipate conversion to
Slideroom to be implemented for FY2023 calls for art and grant applications.
Old Business
Strategic Plan Timeline: Commissioners reviewed and discussed urgency rankings of
Objectives and reprioritized, converting Objective initiations (as requested by the prioritization
survey) to Objective deadlines (for the purposes of the Strategic Plan grid). Commissioners
resolved to adopt a five-year time frame for the Strategic Plan, and determined completion
years, or "ongoing" designation for each objective. Commissioners will regroup with Strategic
Planning Priority teams to add timelines/deadlines to Action Items on the Strategic Planning
grid, and return the grid to Petersen -Brant by 20 January 2022.
New Business
1. Arts & Community Health funding opportunities and resources will be disseminated to
local organization and agencies by AC&A as they continue to emerge. A&CA has no specific
plans to pursue Community Health initiatives or funding on behalf of the City at this time.
2. SharePoint Teams Site is currently being setup by Petersen -Brant as an online document/
resource -holding and information distribution site for Commission use; Commissioners can
expect electronic invitations to the site in the following days.
Public Comment
No members of the public were in attendance.
Adjournment motioned by Haider, seconded by Riedel at 5:04 PM. Vote: Unanimously affirmed.
Motion carried.
Next Meeting: Tuesday, 25 January 2022 at 3:30 PM, Multicultural Family Center
Respectfully submitted:
Jenni Petersen -Brant
Arts & Cultural Affairs Coordinator, City of Dubuque
These minutes were passed and approved on , 2022.
Witnessed By:
(signature)
(printed)
(officer position)
National Arts & Humanities Month 2021
31-Day #ShowYourArt Social Media Challenge
Introduction
Every year throughout the month of October, Dubuque recognizes and celebrates National
Arts & Humanities Month.
2021 was the first year that the City of Dubuque's Office of Arts & Cultural Affairs had the
capacity to participate in a social media challenge hosted by American's for the Arts, thanks
to the dedicated time of Arts & Culture
Intern Mike Williams. Each day of
October, we were assigned a theme and
challenged to identify, and then feature,
that theme within our own community on
our social media channels.
The purpose of this challenge aimed to
highlight a variety of assets, big and
small, that represent and contribute to
the arts and culture sector in Dubuque.
Through our efforts within the Office of
Arts & Cultural Affairs, we did just that --
using this opportunity to discover,
highlight, and connect with local arts and
culture organizations, humanities
programs, and individual creatives.
1. Poetry 11. Environmental 21. Sustainable artd
justice
2. #Inktober 22. Arts & health
3. Activism
4. Six -word story
5. Arts in transit
6. Recommended
Ia
reading
.Animals
. Arts education
. Music
0. Arts & housing
12. Activate a space
13. Animation
14. Crafting
15. Accessibility
16. Murals
17. Arts & tourism
18. Monologue Monday
19. International artists
20. Arts in prison
23. Virtual reality
24. Cu li nary arts
25. Art history
26. Comedy
27. In my community
28. Photography
29. Arts & military
30. Public sculpture
31JeIIus...
Our strategy of collecting local content to
share relied heavily on existing social media content and accounts not administered by City
staff. We first researched Dubuque -related content and creators, curating and matching the
found content to each daily theme. We connected with and sought permission from the
original content creator before posting to our pages, extending our own network of
connections and building relationships along the way.
As documented in the following report, the success of our 31 - Day Show Your Art Challenge
is demonstrated by select key performance indicators. Aside from these KPI's, we also
identified measurable areas of growth and engagement that expand the story that the arts,
culture, and humanities in Dubuque have to tell about our community.
Organic Reach Snapshots
Within the 31-days of October, we reached a total of 12,200+ people across the Office of Arts &
Cultural Affairs' Facebook and Instagram channels. The green numbers on the "Trends" charts
below note a 98% increase in our Facebook reach and a 23% increase on Instagram compared
to the month prior. By using the 31-day social media challenge as an opportunity to collect and
share a broader range of local arts and culture content on a daily basis, we dynamically increased
our engagement and reach with a larger online audience.
FACEBOOK
® Oct 1 - Oct 31, 2021
Trends Content Audience
Facebook Page Reach 0
1 a.7K Tsa.o%
2K
1.5K
7K
S❑O
Oct 1 Oct S Oct 18 Oct 23 Oct 31
INSTAGRAM
- ® Oct 1 - Oct 31, 2021
Trends Content Audience
Instagram Reach 8
1,501 T23.2%
600
50❑
400
300
200
too
Oct 1 Oct 8 Oct 15 Oct 23 Oct 31
Demographic Snapshots
Noted below, the audience most engaged with our 31-day on both social channels were Female,
Age 35-44. Our second largest audience were Female, Ages 25-34. We feel that we were
successful in expanding awareness of access to and the diversity of arts and cultural experiences
with families and young professionals in Dubuque. We also reached users living up to 3 hours
from Dubuque, supporting efforts to promote Dubuque's arts and cultural assets with potential
visitors.
FACEBOOK
18.6%
9.3 h
■
0.0%
16-24 26-34
95-44 45-54 SS-64
65.
Top Cities
Dubuque, IA
51.8%
Galena, IL
1.9%
Asbury, IA
1.40/6
East Dubuque, IL
1.30/a
Decorah, IA
1.20/6
= Female
= Male
INSTAGRAM
7.-1
TT.2%
LIM
19.24 2S-34 35.44 48.04 55-G4 65.
Top Cities
Dubuque, IA 29.7%
Asbury, IA 2.20/6
:alena,
IL 1.8%
:Iatteville,
WI 1_25/6
Des Moines, IA 0.90/0
A
M= Female
= Male
Top Performing Posts
Here's a look at a few top performing posts on both Instagram & Facebook. Overall, social
media users' interaction with the content posting throughout October was significantly higher
than the level of interaction seen in previous months. On Facebook, the 31-day challenge
yielded 2,069 total reactions (likes, loves, etc), 79 total comments, and 174 total shares. Total
interactions with posts on Instagram channel were up 225% from the month prior. We gained
43 new likes on Facebook and 52 new followers on Instagram in October.
FACEBOOK
® Oct 1 - Oct 31, 2021
Trends Content Audience
Top Performers IV
w # Day 27 of National Arts & Humanities
Month #ShowYourArt2021 challenge i�
O Oct 27, 2021
Reach Reactions Comments Shares
2,484 125 6 9
• Id Day 28 of National Arts & Humanities
Month #ShowYourArt2021 challenge gj
() Oct 28, 2021
Reach Reactions Comments Shares
1,700 106 26 8
Day 10 of National Arts & Humanities
Month #ShowYourArt2021 challenge
Oct 10, 2021
Reach Reactions Comments Shares
1,193 71 2 14
4 Day 4 of National Arts & Humanities
Month
(� Oct 4, 2027
Reach Reactions Comments Shares
1,728 66 1 14
Day 22 of National Arts & Humanities
Month #ShowYourArt2021 challenge
() Oct 22, 2021
Reach Reactions Comments Shares
1,887 61 5 4
INSTAGRAM
Engagement
Previous Month v Oct 1 - Oct 31
Content interactions Q
1,393
Content interactions
+226% vs Sep 1 - Sep 30
Post Interactions
vs Sep 1 - Sep 30
Likes
Comments
Saves
Shares
Top Posts
1,386
+225%
1,128
28
21❑
11
�x
k127 82 71 B6
�ifi1111 �.
Notable Achievements / Recognition
One notable achievement we are most proud of was being acknowledged by Americans for
the Arts every single day of our challenge, and receiving direct comments from their social
pages on seven different occasions. Not only were we recognized, but also reposted by
Americans for the Arts on their Instagram channel.
americans4arts J0 •••
1,581 21.1 K 926
Posts Followers Fallowing
Americans For The Arts
All the Arts for All the People lei i� r )S: me J,
.-�'' i i #ArtsCreateHope
sprout. link/americans4arts
-j Liked by loradee and 57 others
americans4arts As we round the corner on the final week of
#ShowYourArt2021, we thought we'd spend the next several
days sharing some of your daily posts on each...
artsculturedbq Thank you for the shoutout!!
31-Day #ShowYourArt2021 Challenge
Below are screenshots that provide a visual snapshot of the variety of content posted to our
Instagram channel over the 31-day Challenge.
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