Minutes_Arts and Cultural Affairs Commission 01.25.2022Copyrighted
April 4, 2022
City of Dubuque Consent Items # 1.
City Council Meeting
ITEM TITLE: Minutes and Reports Submitted
SUMMARY: City Council proceedings of 3/09, 3/10, 3/21, 3/22, 3/23, and 3/24; Arts
and Cultural Affairs of 1 /25, 2/22, 3/8, and 3/22; Civil Service
Commission of 3/29; Equity and Human Rights of 2/14; Historic
Preservation Commission of 3/17; Library Board of Trustees of 1/27;
Proof of publication for City Council proceedings of 3/2, 3/3, 3/9, and
3/10; Proof of publication for List of Claims and Summary of Revenues
for Month Ended 2/28.
SUGGESTED Suggested Disposition: Receive and File
DISPOSITION:
ATTACHMENTS:
Description Type
City Council Proceedings of 3/9/22 Supporting Documentation
City Council Proceedings of 3/10/22
Supporting Documentation
City Council Proceedings of 3/21/22
Supporting Documentation
City Council Proceedings of 3/22/22
Supporting Documentation
City Council Proceedings of 3/23/22
Supporting Documentation
City Council Proceedings of 3/24/22 Supporting Documentation
Arts and Cultural Affairs Commission Minutes of Supporting Documentation
1 /25/22
Arts and Cultural Affairs Commission Minutes of Supporting Documentation
2/22/22
Arts and Cultural Affairs Commission Minutes of 3/8/22 Supporting Documentation
Arts and Cultural Affairs Commission Minutes of Supporting Documentation
3/22/22
Civil Service Commission of 3/29/22
Equity and Human Rights Minutes of 2/14/22
Historic Preservation Commission Minutes of 3/17/22
Library Board of Trustees Minutes of 1/27/22
Proof of Publication for City Council Proceedings of
3/2/22
Proof of Publication for City Council Proceedings of
3/3/22
Proof of Publication for City Council Proceedings of
3/9/22
Proof of Publication for City Council Proceedings of
Supporting Documentation
Supporting Documentation
Supporting Documentation
Supporting Documentation
Supporting Documentation
Supporting Documentation
Supporting Documentation
Supporting Documentation
3/ 10/22
Proof of Publication for List of Claims / Summary of Supporting Documentation
Revenues for Month Ended 2/28/22
Dubuque
THE CITY Or
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DUB aTE ,
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Masterpiece orr the Mississii�iii 2017*z019
ARTS AND CULTURAL AFFAIRS COMMISSION (A&CA;
MINUTES — REGULAR MEETING
DATE: Tuesday, 25 January 2022
TIME: 3:30 PM
LOCATION: Rm. 2, Multicultural Family Center, The Ruby Sutton Building, 1
Dubuque, IA 52001
Commissioners Present: Paula NEUHAUS (chair); Nicholas HALDER
DECKER (recorder); Noelle CHESNEY; Ali LEVASSEUR; Thomas ROBBIN
Commissioners Excused: Sue RIEDEL.
Staff Present: Jenni PETERSEN-BRANT (coordinator); Mike WILLIAMS (in
Public Present (online): Louis Kames; Kurt Strand.
Neuhaus called the meeting to order following staff assurance of low
compliance at 3:35 PM.
Review of Minutes
Commissioners reviewed 21 December 2021 regular meeting minutes. Ap
with grammatical changes motioned by Decker, seconded by Robbins. V
affirmed. Motion carries.
Taskforce & Working Group Reports
Petersen -Brant provided written and oral updates from active Master PIE
Working Groups (see appendix). Regarding Accessibility, Engagement 8
Halder inquired as to whether arts and cultural organizations would be invited
Cafes; Petersen -Brant will bring this to the AEI/Dubuque Renaissance Steer
Strategic Plan for City Council, streamlining for clarity; adopted plan in formal
shared with City Council as submission of December meeting minutes.
New Business
1. Master Plan Implementation: Petersen -Brant shared the
Council A&CA work session presentation. Commissioners
content items.
outline of h
shared inr
2. Special Meeting: Petersen -Brant requested a special session for Comr
on business regarding the Government Alliance on Race and Equity (
2022-23 Art on the River exhibition. Special meeting was set for 15 Feb.
Public Comment
Members of the public were no longer in attendance. Williams shared the op
his aerial photograph exhibit, "Elevated Images," 11 February, Bisignano
Center, University of Dubuque from 6:00-7:30 p.m.
Engagement Reports
Commissioners reported on community engagement activities:
• Neuhaus: National Mississippi River Museum & Aquarium, Preservati
• Levasseur: Morbid Muse, Dubuque County Fine Arts Society
• Halder: The Grand Opera House, Dubuque Rotary
• Chesney: Dubuque Humane Society, Betty White Challenge
• Decker: Loras College Civic Action Fellowship, Creative & ExpressivE
Adjournment motioned by Levasseur, seconded by Decker at 5:03 PM
affirmed. Motion carried.
Next Special Meeting: Tuesday, 15 February 2022 at 4:00 PM, Multicultui
Next Regular Meeting: Tuesday, 22 February 2022 at 3:30 PM, Multicultui
Respectfully submitted:
Jenni Petersen -Brant
Arts & Cultural Affairs Coordinator, City of Dubuque
These minutes were passed and approved on _Tues, February 22
Witnessed Bv:
, 2012
Dubuque Arts & Culture Master Plan Implement -
Task Force & Working Group Updates
Delivered at 1/245/2022 Arts and Cultural Affairs Advisory Commission Reg
Task Force
Not currently meeting, restructuring of Community Enactment Strategy anticipated in 2C
Accessibility, Engagement, and Inclusion (AEI)
Creatives Caf6 Steering Group met virtually on Fri, Jan 14 at 12:30pm. Present: Jason
Alanda Gregory, Jenni Petersen -Brant
• Discussed invite process, table topics, facilitation for next Creatives Cafe to be r
from 6-8pm at Denny's Lux Club
• Creatives Caf6 developed based on previously discussed World Cafes / Dialogs
Dubuque Renaissance Project initiative
• Intentional invitations sent by steering group to bring together 35-40 'creatives' c
disciplines, and demographics next event to include:
Those who attended the first one with an option to bring a plus one
c Those who were invited to first one but couldn't attend
c Additional invites by steering members
• Next full group meeting will aim to be report out about:
o Creatives Caf6 event, plans for next event and continued connection
o Black Heritage Survey (City -led by Planning Department)
o Living History Project (In development, Heritage Works as current lead)
o Captain Robert L. Martin Black Heritage Tribute (University of Dubuque
NEXT MEETING to be determined, tentative for February following Creatives Caf6.
Branding and Communications
Met virtually on Wed, Dec 22 @ 3:00pm
Attending: Miki Robinson, Gina Siegert, Kelli Buchenau, Mike Williams, Jenni Peter;
• Reviewed Phase I of Communication Campaign RFP responses from McCullouc
Gigantic Design; Taylor Kellogg and Nic Hockenberry submitted feedback via er
meeting which were shared with full committee
• Discussed merits of individual proposals in reference to criteria as outlined in RF
found to superior for broader offerings of possible deliverables, timeline more fits
Not currently meeting, no Chair. Restructuring of Community Enactment Strategy anticil
Public Art Infrastructure
Not currently meeting, no Chair. Restructuring of Community Enactment Strategy anticil
THE CITY OF
DUB9kE
Masterpiece oti the Mississippi
CITY OF DUBUQUE
ECONOMIC DEVELOPMENT DEPARTMI
OFFICE OF ARTS & CULTURAL AFFAII
REQUEST FOR PROPOSAL
STATEMENT OF PURPOSE
The City of Dubuque is issuing a Request for Proposal (RFP) from intere:
communications consultants to develop accessible marketing tools and reco
that will cultivate and sustain a unified brand and comprehensive / cohesiv(
campaign to increase awareness and diversify engagement in arts and cultur
the city of Dubuque, elevating Dubuque's overall reputation as an arts and c
The resulting communications campaign should emphasize 1) effective and
various media platforms, 2) branding strategies that can be utilized by and I
arts and culture sector overall, and 3) tools and recommendations that im1
varied public and private entities. Responding firms should be experienced
developing proven, effective communications strategies, solid market resear
or community identity/branding — including logo development and graphic st;
collateral, interactive marketing; promotions and recommendations for im
tracking results. Experience involving public agencies and community partnE
BACKGROUND INFORMATION
The City of Dubuque is seeking professional communication and marke
emphasize a comprehensive and accessible approach to capturing and c
residents and potential visitors the uniqueness of Dubuque's creative and c
collectively amplify the sector's role as a tourism driver, agent of workfoi
retention, and cornerstone of the community's social and cultura
center for the tri-state area. Tourism continues to be a major economic force
community.
Dubuque is also home to numerous museums, nonprofit theaters and creati,
profit galleries and live music venues, long-standing annual festivals, 40+ lai
and hundreds of individuals artists and creatives. Dubuque is also accented
preserved historic architecture, breathtaking Driftless landscapes, and a pict
Mississippi River front that serve as perfect backdrops for its robust variety c
and culture experiences.
The City of Dubuque is governed by an elected Mayor and City Council and
City Manager. The City funds a full range of municipal services. City governs
collaboration with the private and non-profit sectors to promote economic de
sustainability. Sustainability and downtown, neighborhood, and riverfront pla
revitalization are long-standing priorities of the City Council. The City's webs
www.citVofdubuque.org. The City Council goals and priorities are available
www.cityofdubugue.org/councilgoals.
The goal of this project is to develop and implement a comprehensive
campaign with the primary goal of efficiently and effectively creating a L
represents and communicates to both residents and visitors the unique
benefits offered by Dubuque's arts and culture assets collectively.
No single campaign, set of branding tools, or communications strategy curre
collectively market the breadth and variety of creativity -based, culture-bearir
venues, and experiences available in Dubuque. Furthermore, no single entit
is charged with the mission to do this work. As a priority strategy outlined in
and Culture Master Plan, a public / private Branding & Communications task
to fill that gap and has secured funding to hire a professional communicatior
and launch implementation of a communications campaign which will be sul
managed collaboratively by the City of Dubuque and Travel Dubuque (our Ic
visitors Bureau), with advocacy for adoption by community partners.
SCOPE OF SERVICES
We intend for this Communications Campaign to be broken into multiple pha
services requested below is an example of what meets the goals and objecl
the project. The City of Dubuque will seek professional services for the pro
the overall communications campaign and will develop and implement P
results of Phase I with a separate RFP and contract.
• Develop a comprehensive brand concept and specific necessary I
including but not limited to a name and tagline, logo, branded graphic
statements to cultivate a thriving and connected arts and culture sect)
• Develop and provide a brand standards document outlining prope
elements including dimensions, fonts, colors, and platform applicatior
• Package and deliver creative elements noted above in an accessible
toolkit for distribution to and use by community partners including indel
and for -profit assets or individuals;
• Establish a digital presence for the brand including a domain name ar
page;
• Recommend additional creative elements and marketing tactics not li
on professional expertise and current market trends;
• Recommend long-range strategies for successful implementatior
including plan for public release of Phase I and measurement of RIO
should include draft brand application mockups in case the contractec
available for Phase II development;
• Work within dictated time constraints in preparation of Phase I publi
2022 to include participation in a work session presentation to Dubi
and community stakeholders.
• Comply with the Americans with Disabilities Act (ADA). If new technol
recommended, an analysis of how those would comply ADA is reque;
ADDITIONAL CONSIDERATIONS
• Identify and refine key target audiences throughout project developml
• Provide case studies of similar successful initiatives;
• Recommend best practices for incorporating management and
recognition across communication campaign elements and strategies
• Recommend methods of coordination between public and priv
maintaining and enhancing communications efforts;
• OPTIONAL: Develop a written report summarizing observations and
of current best practices in marketing for individual arts and culture
for adoption in order to maximize collective impact of marketing effort:
undertaken by independent assets.
• OPTIONAL: On -site or virtual training for City of Dubuque Office of Ar
Affairs, Travel Dubuque, Branding & Communication Working Group
key campaign promoters including but not limited to Dubuque arts ani
nonprofit representatives to reiterate general communication/brandinc
nn-qitinn the Artq anri ri dti irP -qPrtnr fnr qi jrrP¢_qfi d Innn-term -qPrtnr-w
o Provide media purchasing plan with recommendations for
of limited funds by target audience and by stakeholder grog
o Provide long-range strategies for successful implementati(
including plan for public release of Phase I and II and meas
campaign;
o Work within dictated time constraints in preparation of Phas
by October 2022 to include presentation to Dubuque
community stakeholders.
Response Criteria
Response to this RFP will require the consultant to provide sufficient informc,
that the consultant qualifies for performing such a project, including the folio,
• Letter of response, maximum of 6-page PDF, which includes:
• Consultant / company profile;
• Vendor quote outlining an itemized estimated costs of servi
projected timeline needed for implementation of Phase I of
• If estimated cost of services for Phase I elements ex
of $15,000-$20,000, the review committee may adju
services as to not exceed project budget.
o References (including contact name and phone number);
Examples of similar projects (completed within last 3 years,
• If applicable, list past, current, or pending litigation resultinc
professional services rendered over the past five years. If a
arbitrator rendered a decision, state the results.
o Optional: Vendor quote for estimated costs of services for
suggested above.
Selection Criteria
The following criteria will be used to evaluate the qualifications of consultant
• Experience and capacity to perform the Scope of Services (50%)
• Staff availability and ability to perform the Scope of Services in a t
professional manner (20%)
• Price (30%)
Responses will be reviewed by a committee comprised of City staff, Travel C
and active members of the Branding & Communications Working Group. Th
ask additional questions of persons responding to the Request for Proposal
proposals have been evaluated. The City reserves the right to reject any an(
submitted, to request clarification of services submitted. to request additiona
*brantC@ cityofdubug ue.org
City staff above must receive RFP responses no later than December 20, 2(
PM Central Standard Time. A consultant will be selected by December 27, z
for services must be signed and invoice for 80% of services to be provided r
by December 29, 2021. All material submitted to the City regarding this projE
become property of the City of Dubuque.
Questions regarding this request for qualifications should be directed to Jeni
at 563-690-6059 or by email at jbrant@cityofdubuque.org
OFFICE ARTS & CULTURAL AFFAIRS
.. _.... ........ _..._.................................................................... _...........I................. _...... ....... ... _...... _............ ................... I ....... I.............
JANUARY 2022 STATUS REPORTS FOR COMMISSION
• Paperwork confirming award has been received and will be forwarded to the City M�
Council agenda for February 7 meeting.
• 'Period of Performance' ends May 30, 2024 = all grantee activities, reporting, and oL
Funding is issued as expenses are anticipated or incurred, payment requests have t
See proposed overview of grant program benchmarks / timelines; chart has been re'
subcommittee
• ARTS & ECONOMIC PROSPERITY STUDY
Have heard from AFTA study coordinator and anticipate that survey collection will nc
earliest; AFTA is being mindful of COVID-19 and plans to delay appropriately to ins
• ART ON THE RIVER
Planning committee has chosen a theme — Crossing Bridges - and is working on de,,
Commission support at upcoming Special Meeting
See proposed overview of benchmarks / timelines; chart has been reviewed by AO7
Mark calendars for Friday, August 5 for Opening Reception
• WINTER ARTS SNOW SCULPTING
Snow stomping on Tuesday, February 8
o Snow sculpting Thurs, Feb 10 — Sun, Feb 13; 6 teams signed up
o Community event still planned with activities outside — small block sculpting, voting,
o Mayor Cavanagh will provide closing comments and hand out awards; Council mem
volunteering and event
Awaiting response from Information Systems; everything has been reviewed and all
agreement to be signed by authorized parties. Account to be established immediate
week to 1 month to implement depending on our workload
MISCELLANEOUS AND IMPORTANT DATES
Mike will be adding the benchmarks / timelines to Outlook calendars for export to Gc
shared with Commission and included on the Shareooint Teams site (in develODmer
Minutes Arts Commission Regular Me
25.2022-approved
Final Audit Report
Created: 2022-03-23
By: Jenni Petersen -Brant (jbrant@cityofdubuque.org)
Status: Signed
Transaction ID: CBJCHBCAABAARJ-G5h-IFFRrcLEySRvKc-ojyOiN_imj
2022-03-23
"Minutes _Arts Commission_Regular Meeting_01.25.
ved" History
Document created by Jenni Petersen -Brant (jbrant@cityofdubuque.org)
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Document emailed to Paula Neuhaus (pneuhaus@rivermuseum.com) for signature
2022-03-23 - 3:52:49 PM GMT
Email viewed by Paula Neuhaus (pneuhaus@rivermuseum.com)
2022-03-23 - 4:12:13 PM GMT- IP address: 206.130.95.194
Document e-signed by Paula Neuhaus (pneuhaus@rivermuseum.com)
Signature Date: 2022-03-23 - 4:12:20 PM GMT - Time Source: server- IP address: 206.130.95.194
Agreement completed.
2022-03-23 - 4:12:20 PM GMT