Grand River Center Presentation of 2021 Annual ReportCity of Dubuque
City Council Meeting
Action Items # 01.
Copyrighted
May 16, 2022
ITEM TITLE: Grand River Center Presentation of 2021 Annual Report
SUMMARY: Mitzi Yordy, Manager of the Grand River Center, will make a presentation
on the 2021 Annual Report.
SUGGESTED Receive and File; PresentationSuggested Disposition:
DISPOSITION:
ATTACHMENTS:
Description Type
Grand River Center Annual Report 2021-MVM Memo City Manager Memo
Staff memo Staff Memo
Presentation Supporting Documentation
THE C
DUjIBQTE
Masterpiece on the Mississippi
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Grand River Center Presentation of 2021 Annual Report
DATE: May 11, 2022
Dubuque
WAWca 914
ii
2007-2012.2013
2017*2019
Leisure Services Manager Marie Ware is providing the opportunity for Mitzi Yordy,
Manager of the Grand River Center, to make a presentation to the City Council for the
2021 Annual Report.
v
Mic ael C. Van Milligen
MCVM:sv
Attachment
CC' Crenna Brumwell, City Attorney
Cori Burbach, Assistant City Manager
Marie Ware, Leisure Services Manager
THE COF
DtUB E
Masterpiece on the Mississippi
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: Grand River Center Presentation of 2021 Annual Report
DATE: May 10, 2022
INTRODUCTION
Dubuque
All•ANINC3 City
2007.2012
2013.2017
The purpose of this memorandum is to request the opportunity for Mitzi Yordy, Manager
of the Grand River Center, to make a presentation to the City Council for the 2021
Annual Report.
DISCUSSION
Platinum Hospitality was hired as the private management company for the Grand River
Center in 2003. The management contract has a requirement for an annual report to
the City Council. Mitzi Yordy, Manager, would like to present activities in the current
fiscal year, as well as plans for the future.
ACTION STEP
I request time on the Council agenda for Mitzi to share the Annual Report.
cc: Mitzi Yordy, General Manager
1
r
ri r r n r fry
Ifs NINE
20
(-7yR.AND RINTR CENTER
GRAND RIVER CENTER
PURPOSE
Maximizing the benefits to the tourism industry of
Dubuque through the operations of the Grand River
Center and ensure a positive experience for
attendees with a well maintained, professionally
managed conference center. Provide a venue for
regional conferences, business meetings, local
events and social activities in an iconic facility.
PLATINUM HOSPITALITY GROUP, LLC
The Plan
2020 - Survive
2021 -Adapt
2022 -Recover
2023 - Thrive
PLATINUM HOSPITALITY GROUP, LLC
PROMOTIONAL
STRATEGY
•Connecting through social media outlets including Linkedln,
Instagram, Twitter, YouTube and Facebook.
Facebook Followers
Instagram Followers
LinkedlN Followers
Twitter Followers
2019 2020 2021
3293 3916 4420
1034 1122 1222
45 52 47
57 70 81
•Marketing through an updated clickable website, the center of
our digital marketing. Keeping it up-to-date, attention -
grabbing, and most of all, mobile friendly.
PLATINUM HOSPITALITY GROUP, LLC
ANNUAL GROUPS COMPARISON GRAND RIVER CENTER
2020
17 Corporate
22 Local Corporate
2 State Association
1 National Association
1 Regional Association
3 Government
4 Trade Show
51 SMERF
40 Local Social
141 Total Groups
2021
40
Corporate
90
Local Corporate
5
State Association
3
National Association
4
Regional Association
0
Government
4
Trade Show
170
SMERF
90
Local Social
406
Total Groups
Platinum Hospitality Group, LLC.
2022
38
Corporate
74
Local Corporate
10
State Association
3
National Association
6
Regional Association
0
Government
10
Trade Show
142
SMERF
73
Local Social
356
Total Groups
2022 MARKET SEGMENT
FORECAST
Local Corporate
State Association
SMERF
Corporate
Regional Association
Tradeshows
35%
14%
2 %-,- `
2%
3%
GRAND RIVER CENTER
Social
National Association
Government
Platinum Hospitality Group, LLC.
SUSTAINABILITY EFFORTS
In keeping with the city's green initiatives the Grand River Center has
created a "green" meeting package to offer meeting planners.
Recycling bins in the meeting rooms and common
spaces Dc)n'f
Recycle all administrative, sales and marketing
papers �n-ic~ ,h I�
Offer pitchers of water instead of bottled water
Use locally grown food, when available I U f
i
Reducing carbon footprint by offering overnight 9
stays at the area hotels, instead of commuting daily Recycle.
Providing access to the Riverwalk area for guests to
enjoy the outdoors environment
Use energy efficient lights and technological
features
Waste reduction by composting food scraps, when
available
Platinum Hospitality Group, LLC.
STAFF
Our staff are involved and serve
on committees with the Travel
Dubuque and the Dubuque
Chamber
PLATINUM HOSPITALITY
Works with professionals to bring
conventions and meetings to the
Grand River Center and the
community.
PLATINUM HOSPITALITY GROUP, LLC
TRAVEL DUBUQUE
We meet quarterly with Travel to
Dubuque to review marketing
strategies.
OUR COMMITMENT
We commit to caring for our
customers, our partners, and each
other while being accountable for
our shared goals and celebrating
our successes.
PARTNERSHIP