Five Flags Civic Center Performance Update PresentationCity of Dubuque
City Council Meeting
Action Items # 02.
Copyrighted
June 20, 2022
ITEM TITLE: Five Flags Civic Center Performance Update Presentation
SUMMARY: Five Flags General Manager HR Cook to present on the annual report of
activities and financials related to the Five Flags Civic Center.
SUGGESTED Receive and File; PresentationSuggested Disposition:
DISPOSITION:
ATTACHMENTS:
Description Type
Five Flags Civic Center Annual Report of Activities and City Manager Memo
Financial Update Presentation-MVM Memo
Staff memo Staff Memo
Presentation Supporting Documentation
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TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Five Flags Civic Center Annual Report of Activities and Financials
DATE: June 15, 2022
Leisure Services Manager Marie Ware is respectfully requesting the opportunity for Five
Flags General Manager HR Cook to present on the annual report of activities and
financials related to the Five Flags Civic Center and the City Council receive and file the
report.
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Attachment
CC' Crenna Brumwell, City Attorney
Cori Burbach, Assistant City Manager
Marie Ware, Leisure Services Manager
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TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: Five Flags Civic Center Annual Report of Activities and Financials
DATE: June 14, 2022
INTRODUCTION
Dubuque
AI•AMINCI City
2007.2012
2013.2017
The purpose of this memorandum is to request the opportunity for Five Flags General
Manager HR Cook to present on the annual report of activities and financials related to
the Five Flags Civic Center.
The strong work of ASM Global in the last several years and specifically in FY 22 to
date has meant an active year of activities for the Center and a strong financial finish
projected for this FY. This is a result of their dedicated work on bookings, marketing,
sponsorships, activities, and events that our citizens and tourists have participate in and
more. HR will share many details in the presentation.
RECOMMENDATION
I respectfully request the opportunity for Five Flags General Manager HR Cook to
present on the annual report of activities and financials related to the Five Flags Civic
Center and the City Council receive and file the report.
cc: HR Cook, General Manager
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Five Flags Center Mission Statement:
Strive to enhance the quality of life for the citizens of the Tri-State area and contribute to the community's
economic vitality by providing access to a wide variety of entertainment, culture and other activities, while
minimizing cost to Dubuque taxpayers.
Photography Contributed By: Bob Felderman, Rich_Curiel, Daniel DeSlover, Digital Dubuque, Dubuque Telegraph -Herald,
Kodiak Creative, Loras College Athletics, Lu Supply Co., Northeast Iowa Community College, Jason Rubin
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Five Flags Center continued its recovery from the COVID-
19 pandemic with another successful year in FY 2022. In
addition to returning to full capacity events, Five Flags
Center was able to bring back some returning favorites,
anchor tenants, and community events with an eye
toward a possible expansion of the arena and renovation
of the historic theater.
FY2022 EVENTS IN REVIEW
FIVE FLAGS
C E N T E R
REGIONAL EVENTS COMPARISON
Venue City Events
FIVE FLAGS
C E N T E R
EVENT ANALYSIS
Event Days by Fiscal Year
355 342 335
244* 248
117
259
231
FY22 FY21 FY20 FY 19 FY 18 FY 17 FY 15 FY 13
*FY22: Through May 1, 2022
Attendance by Fiscal
Year
99,042
87,821
60,554* 62,051
27,617
80,393
66,042
65,063
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FY22 FY21 FY20 FY19 FY18 FY17 FY15 FY13
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FIVE FLAGS
C E N T E R
YEAR-END FINANCIALS
Gross Ticket Sales
Gross Food/Beverage Revenue
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FIVE FLAGS
YEAR-END FINANCIALS
*FY22: Through May 1, 2022
INCOME
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EXPENSES
GAWMES
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Since ASM Global assumed management of Five Flags Center
in 2004, there have been just THREE MONTHS when the venue
generated more revenue than expenses:
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VENUE SPONSORSHIPS
$66,500
$60,000
$62,500
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FY22 VENUE PARTNERS
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FIVE FLAGS
- C E N T E R -
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Ages:
18-24
7%
25-34
23%
35-44
27%
45-54
19%
55+
24%
Income:
$0-$30K
14%
$30-$50K
21
$50-$75K
23%
$75-$100K
15%
$100-$125K
1 1%
$125K +
16%
Sales Channels:
Mobile:
Internet:
Box Office:
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46%
27%
27%
46%
27%
27%
FIVE FLAGSCE NTE R.COM WEBSITE STATISTICS
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WEBSITE TRAFFIC
SESSIONS
IN
FY22:
245,858
SESSIONS
IN
FY21:
107,018
SESSIONS
IN
FY20:
144,347
SESSIONS
IN
FYI 9:
191,724
PAGEVIEWS FY22: 415,088
PAGEVIEWS FY21: 199,528
PAGEVIEWS FY20: 478,502
PAGEVIEWS FYI 9: 572,820
MOST VIEWS BY CITY
DUBUQUL
2. MADISON
3. OMAHA
4. CH ICAGO
5. CEDAR RAPIDS
6. DYERSVILLE
7. MI N N EAPOLIS
8. DAVENPORT
9. MILWAUKEE
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FIVE FLAGS
SOCIAL MEDIA
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A few of Schleuning Photography's professional photos
from Saturday night's @KoeWetzel and
@Austin Meade concert. See more here:
facebook.com/media/set?vani...
4:18 PM - Aug 30, 2021 - TweetOeck
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i1' Liked by sassy_thesty!ist and 62 others
fiveflagscenter Prior to last night's concert, we had the
chance to take @dustinlynchmusic and @seanstemaly on a
guided tour of the @johndeere Dubuque Works. Both
Dustin and Sean are John Deere fans and were excited for
the chance to see where the machines are made! Thanks
to John Deere Dubuque Works for a great experience!
FIVE FLAGS
C E N T E R
AAW
NEWS COVERAGE
Dancing for peace in shadow of war
Five Flags Center in Dubuque offering free
concert tickets to John Deere employees on strike
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Lindsey Stirling performs during the Artemis Tour at Five Flags Center
in Dubuque, Iowa, USA. Daniel DeSlover/ZUMA Wire/Shutterstock
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Five Flags Center demonstrated its versatility in Fiscal Year
2022, serving the community by hosting a disaster aid shelter,
trainings for vital city services, acommunity-organized school
supply drive, and a community college graduation ceremony.
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STAFFING CHANGES
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C E N T E R
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Five Flags Center continues to be forced to
use temporary toilets for events with
anticipated attendance of 2,000+ people.
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• Highest Attendance Event: Cody Jinks - 2,578
• Busiest Two Weeks: February 10-23
• Chris Janson, Dinosaur World Live, Battle for the Bluff
Rodeo, Aaron Lewis, REO Speedwagon
• Total Attendance: 7,782
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DUBUQUE SYMPHONY ORCHESTRA
DSO returned to a full season of in -person
performances beginning with their annual Holiday
Pops concert in December. They are once again
planning a full slate of performances for 2022-23,
which will begin in early October.
FLY-BY-NIGHT PRODUCTIONS
Fly -By -Night returned to Five Flags' Bijou Room in
September of 2021. The group wrapped up their
39t" season of performances earlier this month and
are already looking forward to next year.
UPCOMING EVENTS
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