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Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Library Services Museums for America Grant ProgramCity of Dubuque City Council Meeting Consent Items # 09. Copyrighted November 21, 2022 ITEM TITLE: Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Library Services Museums for America Grant Program SUMMARY: City Manager recommending City Council approval of a letter of support to be provided to the Dubuque Museum of Art (DuMA) to accompany its application to the Institute of Museum and Library Services' (1 MLS) Museums forAmerica grant program. SUGGESTED Suggested Disposition: Receive and File; Approve DISPOSITION: ATTACHMENTS: Description Type Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Library Services Museums City Manager Memo for America Grant Program-MVM Memo Memo to MVM re Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Staff Memo Library Services Museums for America Grant Program Letter of Support _IMLS DuMA—final Supporting Documentation Copy of DuMA application to I MILS Museums for Supporting Documentation America grant program THE CITY OF Dubuque DUB TEE1. All -America City Masterpiece on the Mississippi � pp zoo�•*o 13 zoi720zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Library Services Museums for America Grant Program DATE: November 16, 2022 Arts & Cultural Affairs Manager Jenni Petersen -Brant is recommending City Council approval of a letter of support to be provided to the Dubuque Museum of Art (DuMA) to accompany its application to the Institute of Museum and Library Services' (IMLS) Museums for America grant program. I concur with the recommendation and respectfully request Mayor and City Council approval. v Mic ael C. Van Milligen MCVM:sv Attachment cc: Crenna Brumwell, City Attorney Cori Burbach, Assistant City Manager Jill Connors, Economic Development Director Teri Goodmann, Director of Strategic Partnerships Jenni Petersen -Brant, Arts & Cultural Affairs Manager Dubuque THE CITY OF UB E All•Amerin Ce Nni1G'�NIS]YY� 11 Ka3: ' I®' Ii 2007+2012*2013 2017*2019 Masterpiece on the Mississippi TO: Mike Van Milligen, City Manager FROM: Jenni Petersen -Brant, Arts & Cultural Affairs Manager Economic Development Department Office of Arts & Cultural Affairs 1300 Main St Dubuque, IA 52001 Office (563) 589-4393 TTY (563) 690-6678 http://www.cityofdubuque.org SUBJECT: Letter of Support on Behalf of Dubuque Museum of Art to Institute of Museum and Library Services Museums for America Grant Program DATE: November 16, 2022 INTRODUCTION The memorandum provides information on a letter of support provided to the Dubuque Museum of Art (DuMA) to accompany its application to the Institute of Museum and Library Services' (IMLS) Museums for America grant program. BACKGROUND In 2024, DuMA will celebrate its 150th anniversary as a staple of the City's artistic heritage and an integral center of local and regional culture. As a key arts leader in Dubuque, DuMA stimulates lifelong learning and engagement with the arts, attracts tourists and artistic talent to the state, and offers visitors and residents exciting, multidimensional experiences that make living, learning, and doing business in Iowa rewarding and fulfilling. DuMA's high standards of operational, managerial, and fiscal performance have resulted in earning a coveted designation as a Smithsonian Affiliate in 2016 — an honor awarded to fewer than 10% of museums nationwide. DuMA is located with Dubuque's Downtown Cultural Corridor, a state -designated cultural and entertainment district managed by Dubuque Main Street. Recently, DuMA developed a new strategic plan to guide its operations and mission through 2026. Their vision is to cultivate a thriving cultural hub in downtown Dubuque where people of diverse backgrounds and perspectives come together to achieve a deep understanding of the past, an empathetic view of the present, and an inspired outlook for the future. DISCUSSION Within the aforementioned vision, the annual Winter Arts Snow Sculpting Festival and Competition, produced through an ongoing partnership between the City of Dubuque and DuMA, has been identified as a key program poised for growth in scale and impact. To support that growth and expansion, DuMA is requesting funding from the IMLS' Museums for America grant program. The funding request seeks to: • Use the successful foundation of the Winter Arts Snow Sculpting Festival and Competition to build creative placemaking, public arts opportunities, and robust tourism in Dubuque's downtown cultural corridor. • Pilot and scale an expanded Winter Arts festival by hiring a Curator of Festivals and Events to broaden the festival's outreach and community impact and to link festival activities with ongoing Museum offerings throughout the year. • Establish an ongoing artist residency program to utilize the festival as a platform for expanded integrated community arts that will also inform the shape of Dubuque's artistic landscape in the years to come. DuMA is requesting $151,070.00 through the IMLS Museums for America program with a project period of September 1, 2023 through August 31, 2025. DuMA's overall activities and programs directly support City of Dubuque 2022-2027 goal to cultivate "Diverse Arts, Culture, Parks, and Recreation Experiences and Activities". Winter Arts is successfully produced in part due to a strong partnership with the City of Dubuque, additional further the City's goal of `Partnership for a Better Dubuque.' Their timely efforts to grow and expand Winter Arts, honing in on the power role of public festivals and events, aligns with several objectives noted under the City's Arts & Culture Master Plan priority to `Foster Engagement at All Levels'. DuMA requested a letter of support for its application from the City. Attached is the letter provided to DuMA. BUDGETIMPACTS There is no budget impact associated with this letter of support. RECOMMENDATIONS I recommend City Council approval of the attached letter of support. Cc: Jill Connors, Economic Development Director Teri Goodman, Director of Strategic Partnerships Dubuque THE CITY OF Ali-A�I'ie lily DUB TE ' 1 1®11 ' 2007-2012*2013 Masterpiece on the Mississippi 2017*2019 November 9, 2022 Institute of Museum and Library Services Museums for America 955 L'Enfant Plaza North, SW, Suite 4000 Washington D.C., 20024-2135 Dear IMLS Museums for America Review Panel, I am writing in my capacity as City Manager for the City of Dubuque to fully endorse and support the proposal submitted by the Dubuque Museum of Art. The Museum is an anchor institution located in the heart of Dubuque's Downtown Cultural Corridor, a state -designated cultural and entertainment district. The opportunity to expand upon the success of the Winter Arts Festival is a tremendous opportunity, garnering national attention, for the Museum, city of Dubuque, and the tri-state region. The project is strongly tied to the opportunities defined by the City's master plan for arts and culture and strengthening and expanding economic and community vitality. Now more than ever, we lean on arts and culture as key economic drivers that connect diverse populations and enhance our overall quality of life. DuMA has refined its mission and vision through a community -driven strategic planning process and continues to lead in meeting the evolving needs of our constituents. The Winter Arts Festival is a great example of how something as simple as snow can be a catalyst for community engagement and cultural vibrancy during the darkest months of winter. I sincerely hope that IMLS will lend its support for the expansion of the Winter Arts Festival. Thank you for your consideration and for all the work that you do to advance, support, and empower America's museums and libraries, including the Dubuque Museum of Art. Sincerely, /e3� Mi hael C. Van Milligan City Manager City of Dubuque OMB Number: 4040-0003 Expiration Date: 02/28/2025 APPLICATION FOR FEDERAL DOMESTIC ASSISTANCE - Short Organizational * 1. NAME OF FEDERAL AGENCY: Institute of Museum and Library Services 2. CATALOG OF FEDERAL DOMESTIC ASSISTANCE NUMBER: 45.301 CFDA TITLE: Museums for America 3. DATE RECEIVED: Completed Upon Submission to Grants.gov SYSTEM USE ONLY * 4. FUNDING OPPORTUNITY NUMBER: MFA-FY23 * TITLE: Museums for America (2023) 5. APPLICANT INFORMATION * a. Legal Name: Dubuque Museum of Art (DuMA) b. Address: * Street1: 701 Locust Street Street2: * City: County/Parish: Dubuque Dubuque * State: Province: IA• Iowa * Country: * Zip/Postal Code: USA: UNITED STATES 52001-6817 c. Web Address: http:// www.dbgart.org * d. Type of Applicant: Select Applicant Type Code(s): * e. Employer/Taxpayer Identification Number (EIN/TIN): M: Nonprofit with 501C3 IRS Status (Other than Insti 42-1071185 Type of Applicant: * f. UEI: MTABFUMLM7S8 Type of Applicant: * g. Congressional District of Applicant: * Other (specify): 6. PROJECT INFORMATION * a. Project Title: Winter Arts Festival Expansion * b. Project Description: The Dubuque Museum of Art (DuMA) will hire a Curator of Festivals and Events to pilot and scale an expanded Winter Arts Snow Sculpting Festival and Competition in downtown Dubuque, Iowa. The expanded festival will provide a platform for broad community engagement, will build diverse audiences, and link participants with Museum education and activities all year long. c. Proposed Project: * Start Date: 109/01/2023 1 *End Date: 08/31/2025 PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 APPLICATION FOR FEDERAL DOMESTIC ASSISTANCE - Short Organizational 7. PROJECT DIRECTOR Prefix: * First Name: Mr. Gary Middle Name: * Last Name: Suffix: F--pp; lman * Title: Executive Director * Email: gstoppelman@dbqart.org * Telephone Number: 563.557.1851 x112 Fax Number: * Streetl: 701 Locust Street Street2: * City: County/Parish: Dubuque Dubuque * State: Province: IA: Iowa * Country: * Zip/Postal Code: USA: UNITED STATES 52001-6817 B. PRIMARY CONTACT/GRANTS ADMINISTRATOR ❑ Same as Project Director (skip to item 9): Prefix: * First Name: Ms. Emma Middle Name: * Last Name: Suffix: Stapleton * Title: Director of Advancement * Email: estapleton@dbgart.org * Telephone Number: 563.557.1851 x110 Fax Number: * Streets: 701 Locust Street Street2: * City: County/Parish: Dubuque Dubuque * State: Province: IA: Iowa * Country: * Zip/Postal Code: USA: UNITED STATES 52001-6817 PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 APPLICATION FOR FEDERAL DOMESTIC ASSISTANCE - Short Organizational 9. * By signing this application, I certify (1) to the statements contained in the list of certifications** and (2) that the statements herein are true, complete and accurate to the best of my knowledge. I also provide the required assurances** and agree to comply with any resulting terms if I accept an award. I am aware that any false, fictitious, or fraudulent statements or claims may subject me to criminal, civil, or administrative penalties (U.S. Code, Title 18, Section 1001) **I Agree ** The list of certifications and assurances, or an internet site where you may obtain this list, is contained in the announcement or agency specific instructions. AUTHORIZED REPRESENTATIVE Prefix: * First Name: Ms. Emma Middle Name: * Last Name: Suffix: Stapleton * Title: Director of Advancement * Email: Fapleton@dbqart.org * Telephone Number: 563.557.1851 x110 Fax Number: * Signature of Authorized Representative: Completed by Grants.gov upon submission. * Date Signed: Completed by Grants.gov upon submission. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 OMB Number: 3137-0092 Expiration Date: 02/29/2024 IMLS Supplementary Information Form PLEASE NOTE: Information contained within this form may be made publicly available. Applicant Information Does the legal applicant identified on the SF-424S have an organizational unit ❑Yes ® No that is performing the activities described in the application? Select the institution type that most accurately describes the legal applicant: Art Museum Funding Request IMLS funds requested Cost share/match amount* Total costs 151,070.00 186,615.00 337,685.00 * Enter $0 if the budget includes no cost share/match. Indirect Costs ❑ Current indirect cost rate(s) have been negotiated with a federal agency. Select from list: Rate: Expiration Date: ❑ Indirect cost proposal has been submitted to a federal agency but not yet finalized. Select from list: Rate: Proposal Date: Applicant chooses a rate not to exceed 10% of modified total direct costs, and declares it ® is eligible for the 10% rate. ❑ Applicant chooses not to include indirect costs. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Audience(s) Served Select the primary audience(s) to be served by the activities described in the application. Choose no more than three. ® General population (if you choose this option, do not choose any others) ❑ Early childhood/preschool (0-5 years) ❑ Museum and/or Library professionals ❑ Middle childhood/primary school (6-12 years) Native Americans, Native Hawaiians, or ❑ Adolescents/High school (13-19 years) ElNative Alaskans ❑ Adults ❑ Aging, elderly, senior citizens (65+ years) Ethnic, racial minority populations other than ❑ Native Americans, Native Hawaiians, or Native Alaskans People with mental/physical challenges or El disabilities People who are low income or economically ❑ disadvantaged ❑ Rural populations ❑ Families/Intergenerational ❑ Scholars/Researchers ❑ Immigrants/Refugees ❑ Unemployed ❑ Military families ❑ Urban populations ❑ Other PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Abstract Enter or paste your abstract below (maximum 3000 characters). PLEASE NOTE: Information contained within this form may be made publicly available. The Dubuque Museum of Art (DuMA) will hire a Curator of Festivals and Events to pilot and scale an expanded Winter Arts Snow Sculpting Festival and Competition in downtown Dubuque, Iowa. The festival will extend the Museum's impact and ability to serve the community through: (1) increased creative placemaking, public arts opportunities, and integrated community spaces that invite participation in the arts to build audiences; (2) a broader festival outreach that not only reaches diverse audiences, but links festival activities with ongoing Museum offerings and community engagement throughout the year; and (3) an expanded community sculpting area to utilize the festival as a platform for integrated arts education and access to the arts for populations who have limited engagement in the arts and who are traditionally marginalized. This effort will drive increased audience building, more robust engagement opportunities, and greater connectivity between community -wide events and on -site Museum offerings. The project addresses IMLS Goal 2, Community Engagement and aligns with Objective 2.2, to support community -driven exhibitions and programs. The rollout features deeper evaluation of festival outcomes (objective 2.1) and offers a conduit for input from the community in growing, more formal festival structure over the next two years. The Dubuque community has called for more integrated arts experiences and physical spaces for community gathering post -pandemic. The social landscape has been radically altered, with marked increases in social isolation, depression, anxiety, and a lack of physical activity options. CultureTrack notes that 60% of respondents to their Wave 2 survey report feeling disconnected, 41% sad or depressed, and 45% worried or afraid. The festival directly responds to this need for connection and will engage artists and local community members in the creation of temporary public art; will strengthen and amplify the role of local museums; and will dramatically increase diverse audiences and in -person activities post -pandemic. The main outcome is the provision of high -quality community engagement exhibitions and programs to maximize the use of museum resources to address community needs through key community collaborations. In addition to reaching under -represented populations in the arts, the festival will serve as a conduit to deeper engagement in Museum programming all year long. The festival offers a platform for social interactions and for people of all demographics to meaningfully engage in the arts and build artistic skills through coaching and instruction in the community sculpting area. Additionally, local and regional artists will have a public forum for expression of their art to inform and educate the community. The festival provides a continuum of activity from basic skill development to opportunities for exhibition of one's work and will reach a minimum of 3,000 to 3,500 attendees while supporting 20+ regional artists. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 OMB Number: 3137-0092 Expiration Date: 02/29/2024 IMLS MUSEUM PROGRAM INFORMATION FORM PLEASE NOTE: Information contained within this form may be published online or otherwise shared by IMLS; therefore, please do not include any sensitive, proprietary, or confidential information. Section 1. Organizational Financial Information a. Please complete the following table for the Organizational Unit beginning with the most recently comDleted fiscal vear. Fiscal Year Total Revenue* Total Expenses** Surplus or Deficit 2020 977,203.00 745,947.00 231,256.00 2019 2,727,331.00 766,304.00 1,961,027.00 2018 1,132,007.00 774,062.00 357,945.00 * For nonprofit tax filers, Total Revenue can be found on Line 12 of the IRS Form 990. ** For nonprofit tax filers, Total Expenses can be found on Line 18 of the IRS Form 990. b. If the Total Revenue amounts declined by more than 15% for any year over year listed OR if there was a deficit of more than 10% of the Total Revenue for two or more years listed above, explain the circumstances in the box below. The budget surpluses in 2018 and 2019 was the result of launching a capital campaign which increased overall organizational revenue. These funds are restricted to the capital effort, including a portion for associated expenses in the operating budget for campaign staff and interest. c. Were there any material weaknesses identified in your prior year's audit report? ❑ Yes ® No ❑ Not applicable d. Has your organization had a single or program -specific audit in the past three years? ❑ Yes ❑X No Section 2. Agency -Level Goals and Objectives Select the IMLS agency -level goal that best aligns with your proposed project. Once you have selected a goal, select an associated objective. ❑ Goal 1: Champion Lifelong Learning ® Goal 2: Strengthen Community Engagement ® Objective 2.1: Promote inclusive engagement across diverse audiences. ❑ Objective 2.2: Support community collaboration and foster civic discourse. ❑ Goal 3: Advance Collections Stewardship and Access PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Section 3. Grant Program Select the program to which you are applying. ® Museums for America Refer to the Notice of Funding Opportunity for descriptions of the subsequent options and instructions for how to make a selection. Select one project category: ❑ Lifelong Learning ® Community Engagement ❑ Collections Stewardship and Access ❑ Museums Empowered ❑ Inspire! Grants for Small Museums ❑ National Leadership Grants for Museums ❑ Museum Grants for African American History and Culture ❑ Native American/Native Hawaiian Museum Services Section 4. Museum Profile (Museum Applicants only) a. Is your organization a public, tribal, or private nonprofit agency or institution? ® Yes ❑ No b. Is your organization organized on a permanent basis for essentially educational, cultural heritage, or aesthetic purposes? ® Yes ❑ No c. Does your organization own or utilize tangible objects and care for such tangible objects? ® Yes ❑ No d. Does your organization exhibit the tangible objects to the general public in a facility that you own or operate? ® Yes ❑ No e. What was your institution's attendance for the 12-month period prior to the application? ❑ Fewer than 1,000 ❑ 1,000 - 9,999 ❑X 10,000 - 99,999 ❑ 100,000 - 999,999 ❑ 1,000,000 - 9,999,999 ❑ 10,000,000 + PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 f. How many days was your institution open to the public during these 12 months? ❑ 0 - 119 ❑ 120 - 249 ® 250 - 365 g. Does your organization use a professional staff (i.e., does your organization employ at least one staff member, or the full-time equivalent, whether paid or unpaid, primarily engaged in the acquisition, care, or exhibition to the public of objects owned or used by the organization)? ❑X Yes ❑ No h. Number of full-time paid institutional staff: ❑0 ❑1 ❑2 ❑3 ®4-10 ❑11-50 ❑ 51+ i. Number of full-time unpaid institutional staff: ®0 ❑1 ❑2 ❑3 ❑4-10 ❑ 11 -50 ❑ 51+ j. Number of part-time paid institutional staff: ❑0 ❑ 1 ❑2 ❑3 04-10 ❑11-50 ❑ 51+ PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 k. Number of part-time unpaid institutional staff: ❑0 ❑1 ❑2 ❑3 04-10 ❑11-50 ❑ 51+ Section 5. Project Elements COMMUNITY ENGAGEMENT If you are applying in the Community Engagement Project Category, select the primary element that is core to your proposed project from the list below. Your response to this question will help us match your application to reviewers with appropriate experience. Check only one. ❑ Audience Evaluation ❑ Civic Engagement ® Community -Driven Exhibitions and Programs ❑ Community -Focused Planning Activities ❑ Community Outreach/Audience Development PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 ATTACHMENTS FORM Instructions: On this form, you will attach the various files that make up your grant application. Please consult with the appropriate Agency Guidelines for more information about each needed file. Please remember that any files you attach must be in the document format and named as specified in the Guidelines. Important: Please attach your files in the proper sequence. See the appropriate Agency Guidelines for details. 1) Please attach Attachment 1 organizationalprofile.pdf Add Attachme Delete Attachment View Attachment 2) Please attach Attachment 2 Strategicplan.pdf Add Attachmen, Delete Attachment View Attachment 3) Please attach Attachment 3 Narrative . pdf Add Attachment Delete Attachment View Attachment 4) Please attach Attachment 4 Scheduleofcompletion.pdf Add Attachment Delete Attachment View Attachment 5) Please attach Attachment 5 Perfineasurement.pdf Add Attachment Delete Attachment View Attachment 6) Please attach Attachment 6 Budget .pdf Add Attachmen Delete Attachment View Attachment 7) Please attach Attachment 7 Budgetj ustification. pdf Add Attachment Delete Attachment View Attachment 8) Please attach Attachment 8 Proj ectstaff . pdf Add Attachment Delete Attachment View Attachment 9) Please attach Attachment 9 Resumes . pdf Add Attachment Delete Attachment View Attachment 10) Please attach Attachment 10 Proofnonprofit. pdf Add Attachmen Delete Attachment View Attachment 11) Please attach Attachment 11 Digitalproduct . pdf Add Attachmen Delete Attachment View Attachment 12) Please attach Attachment 12 Supportingdocl . pdf Add Attachment Delete Attachment View Attachment 13) Please attach Attachment 13 Supportingdoc2 . pdf Add Attachment Delete Attachment View Attachment 14) Please attach Attachment 14 Supportingdoc3 . pdf Add Attachment Delete Attachment View Attachment 15) Please attach Attachment 15 Supportingdoc4 . pdf 3 Add Attachment Delete Attachment View Attachment PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art (DuMA) — Organizational Profile Mission and Governance: The mission of the Dubuque Museum of Art (DuMA) is to create engaging art experiences that excite, inspire, and connect our community. As the oldest cultural institution in Iowa, DuMA was established in 1874 and now serves as an inviting space for people of diverse backgrounds and perspectives to gather to achieve a deeper understanding of the past, an empathetic view of the present, and an inspired outlook for the future.' DuMA is committed to increasing dialogue, understanding, and shared experiences in the community between people of different generations, backgrounds, beliefs, and perceptions. As a 501(c)3 nonprofit organization, DuMA is governed by a Board of Trustees who maintain a level of legal and fiduciary responsibility for the organization as well as direct oversight of DuMA's management, budget, and strategic plan. Currently, the Board of Trustees includes _ members whose experience spans professional fields in the arts, business, finance, government, law, and education. The DuMA Board of Trustees meets bi-monthly to review organizational finances and budget performance; to update policies as needed; and to assess project related to the strategic plan. In addition, the Board assists in fund development activities such as the annual Raffle and Gala. The Board includes an Executive Committee, which meets as required, and three standing committees for Finance, Development, and Governance, which meet monthly. Service Area: DuMA serves a tri-state region covering eastern Iowa, northwestern Illinois, and southwestern Wisconsin. The primary service area is the greater Dubuque area, which encompasses a population of 100,000 people in 21 municipalities. The largest of these municipalities is the City of Dubuque with a population of 60,000.2 Historically, the region has been dominated by agriculture, meatpacking, and manufacturing until the 1990s, after which Dubuque's economy grew more diverse over the past 30 years. The region now supports thriving sectors in health care, finance and business, tourism, and arts and culture, which play a significant role in the local economy. Dubuque is home to two regional hospitals, three private universities, and a leading publisher of educational textbooks. From 2000-2010, Dubuque's racial diversity increased, with the Black/African American population growing by 228.9%. The Asian/Pacific Islander population also expanded by a record 103.74% and the Hispanic/Latino population grew by 51.81%.3 On average, DuMA welcomes 12,000 visitors per year from more than 50 states and 30 foreign countries and reaches another 8,000 children and adults through off -site programs, traveling exhibitions, and digital access. History: DuMA is among Iowa's oldest cultural institutions, founded as Dubuque Art Association in 1874 for the purpose of establishing a collection for the benefit of the citizens of Dubuque. In 1902, the Dubuque Art Association helped to establish a fine art room at the Carnegie -Stout Public Library and began inviting local and regional artists to teach classes, lecture, and display their works. The Association remained at the library until 1955 when it moved to varying locations before establishing its first permanent home in 1999 and changing its name to the Dubuque Museum of Art. DuMA's high standards of operational, managerial, and fiscal performance have resulted in earning a coveted designation as a Smithsonian Affiliate in 2016, an honor awarded to fewer than 10% of museums nationwide. ' DuMA Board of Trustees, May 2022; Source: DuMA 2022-2026 Strategic Plan 2 US Census, 2021 3 Inclusive Dubuque; http://inclusivedbq.org/community-equity-profile/dubuque-demographics/growth- rate-of-different-racial-groups/ PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Strategic Plan Narrative I Page 1 Dubuque Museum of Art (DuMA) — Strategic Plan A five year plan to transform programming, impact, and spaces In 2024, the Dubuque Museum of Art (DuMA) will celebrate its 150th anniversary as a staple of the City's artistic heritage and an integral center of local and regional culture. As a key arts and culture leader in Dubuque, DuMA stimulates public interest in the arts, cultivates meaningful dialogue, and offers a safe space for reflection on critical issues that shape the community. During the past 150 years, the Museum has provided a valuable service to elevate the arts in the community, to create multidimensional experiences, and to give voice to individuals from all walks of life. To uphold the quality and integrity of its services, DuMA has consistently maintained high standards of operational, managerial, and financial performance resulting in its accredited membership of the American Alliance of Museums in 2004 and its designation as a Smithsonian Affiliate in 2016. DuMA's five-year strategic plan is rooted in creating a cultural hub for communities of diverse backgrounds to increase dialogue, understanding, and shared experiences through interactive exhibitions, community events, and educational programming. DuMA shapes the vibrant social, cultural, and economic landscape of the City of Dubuque, which supports efforts to attract and retain a diverse and talented workforce, residents, and tourists. DuMA also plans to build new physical and virtual community spaces to host, welcome, and connect the Dubuque community at a dramatic new scale by tripling engagement by increasing numbers served to 30,000 patrons by 2026. Additionally, DuMA will further streamline operations by digitizing its collections (this activity is currently in -process and being finalized), improving data management, and making exhibitions and programs digitally accessible to increase attendance, engagement, and participation. The plan also includes pathways to doubling revenue to $2 million per year; to building staff capacity to implement the vision; and to build spaces that accommodate expanded activities through a capital campaign now in the final stages of pre -campaign planning. Key areas for focus in the 2022-2026 strategic plan include: Create engaging art experiences: • Exhibitions: Design engaging and interactive exhibitions (including the permanent collection) that deepen the level of interaction, understanding, and connectedness with objects on display • Social Celebrations: Design and launch large-scale gatherings that excite our community • Creative Learning: Expand opportunities for people of all ages to create and learn about art together • Create a collaborative and data -driven process for the design and evaluation of experiences Grow and diversify revenue streams: • Build major gifts and grants • Optimize annual giving • Conduct an operational feasibility and architectural study • Conduct a capital campaign feasibility study and execute on the campaign • Further explore possibilities for multi -use spaces, including need/demand in Dubuque, and best practices nationally (this will serve as an input into the building study) • Build a sustainable business model for all programs • Build projections for future programming budgets Connect the community: • Develop and execute a partnership strategy that enables DuMA to leverage partners to connect more people, co -create and add depth to programming, and attract revenue • Develop a strategy to engage and empower regional artists to ensure all programming has a connection to the creative life of the region • Digitize and publish the Museum's collection • Be welcoming in all that we do PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Strategic Plan Narrative I Page 2 • Develop the organization with a talent plan to recruit, retain, and develop talent (staff, board, and volunteers); improved systems, processes, and norms for internal communication, collaboration, and decision -making; and develop a multi -year budgeting process DuMA is also committed to diversity, equity, accessibility, and inclusion (DEAI) and to improving learning experiences and increasing access for all students, LGBTQIA+ community members, the BIPOC community, and residents over age 65 by studying barriers to access and developing solutions to address root causes, such as free or reduced admission, digital access for those living with physical and/or cognitive disabilities, and the intentional curation of safe spaces. DuMA develops these methods and interventions through its partnerships, representative programming, engagement of diverse artists, and initiatives that welcome and include diverse populations. The strategic plan outlines goals to expand this engagement even further by providing additional opportunities for individuals to present and observe their own heritage and culture represented in the Museum's broad range of exhibits and interactive programs. As part of DuMA's expanded activity base and capital campaign launch, the Museum is broadening efforts to track DEAI efforts through artistic content, community discussion, highlighting social heritage and intersectionality among diverse populations, and representation of diverse perspectives in Museum activities. The Museum also facilitates diversified engagement by hosting focus groups to allow the public to weigh in on how they want the arts to look in Dubuque and what groups, backgrounds, and populations they would like to see represented. In addition, DuMA is being supported by the Northeast Iowa Community College Business and Community Solutions, the process of which includes forming a Community Resource Group to ensure learning from a diverse range of perspectives. The group offers insights into perceived barriers and opportunities and has counseled the strategic planning team to ensure the process is equitable and inclusive. DuMA actively promotes and aligns with the City of Dubuque arts and culture master plan helping to attract thousands of visitors to Dubuque, integrating arts into numerous community venues across the City, and supporting economic and financial growth. The Museum draws varied artists to the community and offers a platform upon which artists engage with the community and showcase their talents. These activities also translate to boosted capacity in Dubuque, building on the Museum's physical space. DuMA's recent focus groups provided an important conduit for the public to weigh in on the arts and their holistic representation in the City. DuMA's strategic planning is also shaped to support the City of Dubuque's capacity via joint programming, reduced duplication of activities and services, and increased program coordination not only within arts organizations but across sectors. DuMA's partnerships across different sectors in Dubuque — education, arts, health, tourism, industry — not only provide tangible, valuable resources to the community and economic impacts — but they also serve as an effective conduit for disseminating and supporting the goals of the City's master plan. The arts are inherently woven into the fabric of Dubuque and DuMA leans into this competitive edge by building on existing cultural dynamics and social histories of diverse backgrounds. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 1 Dubuque Museum of Art Museums for America Narrative Project Period: September 1, 2023-August 31, 2025 Amount Requested: $151,070 Abstract: The Dubuque Museum of Art (DuMA) will hire a Curator of Festivals and Events to pilot and scale an expanded Winter Arts Snow Sculpting Festival and Competition in downtown Dubuque, Iowa. The festival will extend the Museum's impact and ability to serve the community through: (1) increased creative placemaking, public arts opportunities, and integrated community spaces that invite participation in the arts to build audiences; (2) a broader festival outreach that not only reaches diverse audiences, but links festival activities with ongoing Museum offerings and community engagement throughout the year; and (3) an expanded community sculpting area to utilize the festival as a platform for integrated arts education and access to the arts for populations who have limited engagement in the arts and who are traditionally marginalized. Project Justification: IMLS goal and project category: Every February, Dubuque celebrates its annual Winter Arts Snow Sculpting Festival and Competition in downtown Washington Park, Dubuque, Iowa. This free, family - friendly event is produced by the Dubuque Museum of Art in partnership with the City of Dubuque's Office of Arts and Cultural Affairs. In the heart of winter, teams of professional, amateur, and collegiate artists come together to sculpt and transform 300 cubic feet of snow into masterful works of art. Since inception, the event has been wildly popular and seen tremendous growth. In 2022, the festival attracted more than 3,000 attendees. The blending of sculptures from artists and community members creates a powerful co -creative connection and invigorates Dubuque with enthusiasm for the city and local culture. The Dubuque Museum of Art respectfully requests funding to expand this festival, now in its 5th year and projected to draw 3,500 area residents in 2023. The key deliverable will be the hiring of a new Curator of Festivals and Events who will be responsible for building the festival from a single, day -long event to a community -wide festival. This effort will drive increased audience building, more robust engagement opportunities, and greater connectivity between community -wide events and on -site Museum offerings. Project activities will be broadly accessible to the community and inclusive of all demographics, while showcasing statewide artistic talent, integrating the arts and local culture, and creating a platform for social engagement. The Curator will implement new activities alongside the event such as guided education and coaching in the community sculpting area; a broader population of participating artists; the creation of sculpting tools; and expanded marketing and outreach efforts. The project addresses IMLS Goal 2, Community Engagement: Maximize the use of museum resources to address community needs through partnerships and collaborations. It also directly aligns with Objective 2.2, to support community -driven exhibitions and programs. The rollout includes opportunities for deeper evaluation and tracking of festival outputs and outcomes (objective 2.1) and offers a conduit for input from the community for a growing, more formal festival structure over the next two years. The Curator will develop and oversee broader evaluation and data analytics for formative and summative evaluations to inform more tailored outreach and audience development with input from Museum and community stakeholders. In addition, the Curator will facilitate interactions with community partners to increase the numbers and types of media partners for cross -marketing and engagement of populations currently underserved. On a final note, the project builds on recommendations from CultureTrack's1 COVID-19 report highlighting ways in which Museums and communities can support each other during periods of ' Culture + Community in a Time of Transformation; special edition of CultureTrack: Key Findings from Wave 2; November 23, 2021 PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 2 transformation and crisis. The expanded festival will leverage the Museum's pandemic learnings to address ongoing gaps for community engagement in Dubuque's arts and culture sector, to create more inclusive arts programing and spaces, and to inspire voice and social justice for all identity groups. Alignment with Museum strategic plan: DuMA just completed a new 2022-2026 strategic plan informed by: (1) a thorough six-month, research -based, and inclusive process drawing on learnings from national and local quantitative research (e.g., CultureTrack, a twenty-year longitudinal analysis of Americans' cultural behavior); (2) analysis of Museum data including audience trends and participant input; and (3) extensive community focus groups and interviews with local and national arts, education, and humanities leaders; input from guests, staff, volunteers, and board members; and interviews with more than ten community organizers leading the efforts to lift up and connect all diverse voices in the tri- state and eastern Iowa community. This study and analysis highlighted the need to increase dialogue, understanding, and shared experiences in our community between people of different generations, backgrounds, beliefs, and perceptions. The Museum vision is to support a thriving cultural hub where people of diverse backgrounds and perspectives come together to achieve a deep understanding of the past, an empathetic view of the present, and an inspired outlook for the future. The plan outlines major goals to triple Museum admission, double annual revenue, and diversify funding sources. The requested Winter Festival pilot and expansion supports this strategy to integrate the arts, culture, and design in Dubuque and to strengthen the community through interactive co -creative spaces and relationships. As part of this vision, DuMA is launched a capital campaign for a new, reimagined space in 2018 that was paused until this past year because of the pandemic. The campaign plan includes acquiring a new site to facilitate expanded community engagement with a wider range of the collection, to support rapidly growing regional tourism, and to integrate robust partnerships with other cultural organizations. The intersection of community festivals and events with reimagined space planning through the campaign offer a unique opportunity for synergy and growth in building out the Museum. Further, since the Museum's key partner for this project is the City of Dubuque's Office of Arts and Cultural Affairs, the festival and Curator's role will effectively integrate with the City's Arts and Culture Master Plan.2 The first step for capital campaign planning was to conduct an operational feasibility study which was completed in October 2022 and included a market study, benchmark analyses, space planning, financial projections, and a sustainable business plan to meet community needs. The facility expansion and capacity building made possible by the capital campaign provide a foundational base upon which the new Curator can build out a robust festivals and community events function at the Museum. Need: During these post -pandemic months, the Dubuque community has called for more integrated arts experiences and physical spaces for community gathering. According to the CultureTrack Wave 2 study,3 the pandemic has both highlighted and exacerbated gaping needs and inequities in all sectors. The social landscape has been radically altered, with marked increases in social isolation, depression, anxiety, and a lack of physical activity options. Almost half of families across the country have been touched by a COVID-19 illness personally or someone they know and 30% have experienced a reduction income that, combined with inflation, has triggered broad economic insecurity. Wave 2 surveys also note that individuals feel sad, angry, and disconnected — 60% report feeling disconnected, 4 1 % sad or depressed, and 45% worried or afraid.4 The festival directly responds to this need for connection and is strategically timed during the darker winter months when locals are searching for ways to engage with their neighbors. The festival consistently draws large crowds from across the tri-state area and brings community members together during the traditionally isolating winter months. These activities not only draw and 2 https://www.cityofdubuque.org/2269/Arts-Culture-Master-Plan 3 Culture + Community in a Time of Transformation; special edition of CultureTrack: Key Findings from Wave 2; November 23, 2021 4 Ibid PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 3 engage artists and local community members in the creation of temporary public art, but they amplify and strengthen the role of local museums and cultural institutions, while dramatically increasing in -person activities post -pandemic. Another focus of the festival is to extend the Museum's reach to underserved populations and to engage a broader range of community residents through increased outreach, population -specific programming, and integrated community spaces that invite participation. DuMA recently hosted numerous focus groups for the public to weigh in on the social and artistic vision for Dubuque. Festival activities reflect this input and align with the Museum's goals to diversify artistic content, facilitate community discussion, and celebrate social heritage and intersectionality among diverse populations. The new Curator will facilitate this ongoing community engagement and create more continuity with Museum activities all year long. This includes building out learning experiences and access for all students in keeping with state educational standards, and reaching LGBTQIA+ community members, the BIPOC community, and residents over age 65 by providing uniquely tailored programming to attract diverse audiences. Other outreach includes free or reduced admission for veterans, students, and those enrolled in federal benefit programs; digital access to DuMA's exhibits and permanent collection for individuals living with physical and/or cognitive disabilities; the intentional curation of safe spaces and diverse programming related to social and racial justice; and outreach to rural and low-income neighborhoods and schools. Target population and beneficiaries: The target population and ultimate beneficiaries for the project includes the general public throughout the tri-state area with special outreach activities to partnering schools and community organizations across the region. Other beneficiaries include other arts and cultural institutions in the service area with which DuMA collaborates and participating artists. The festival will create more opportunities for these partnering organizations to offer expanded activities for the sector and to keep step with growing audiences for the Museum, the City of Dubuque, and the region. The population demographics served by this project mirrors that of the City of Dubuque with a median household income of $54,938 in 2020 dollars.5 Approximately 13.2% of individuals are living below poverty level.6 The Museum reached more than 11,000 visitors last year. On average, of those served, 80% identify as White; 7% as Black/African American; 3% as two or more races; 2% as Asian; 1% as Native Hawaiian/Pacific Islander; and 7% were unknown. The festival is intended to help expand the population served by creating a way for individuals who are typically disconnected from the Museum to readily engage in the arts and as a "stepping -stone" from the festival to the Museum's on -site activities and exhibitions in its galleries and community spaces. For example, creative placemaking activities in the Museum lobby running concurrent with the festival will offer a transitional zone or bridge to deeper engagement at the Museum. Project Work Plan: Activities and timeline: Project activities will begin with a SWOT analysis after which the project will roll out in three phases for each year of the grant: Phase 1— Competition planning: • Finalize and assemble project team • Recruit and hire Curator • Conduct planning with existing festival stakeholders and partners • Engage and meet with new and existing community partners • Plan hospitality for participating artists 'US Census, 2021; https://www.census.gov/quickfacts/fact/table/dubuquecityiowa/PST045221 6 Ibid PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 4 • Site visits to other regional winter art festivals • Develop ongoing infrastructure and sustainability plan • Refine marketing and communication plan Phase 2 — Event activation: • Prepare park site for installation • Secure permits • Conduct artist hospitality • Snow delivery and packing • Build out community sculpting area • Partner activation • Engage key media partners • Conduct competition and community coaching • Link festival activities with on -site Museum activities • Conduct on -site survey and data collection Phase 3 — Monitoring and assessment: • Reassemble stakeholders for festival and programming debrief • Evaluation and modification • Future year project planning • Develop and refine sustainability planning • Build out additional plans for festival expansion • Return visits to regional snow sculpting festivals • Analysis of remaining programmatic needs • Interim and final reporting As an arts festival, this activity allows the community to engage in a safe space that is open to the entire public and operates a forum to exchange culture and showcase local and national talent. The upcoming festival will feature both the professional snow sculpting competition and community sculptor opportunities, allowing for a co -creation of art and the opportunity for community members to work alongside artists and designers in conceiving works of art. The public art aspect of the festival will allow the arts to be broadly accessible and will involve community members in the selection of art by voting for their favorite sculpture. Risks: • Continuing to monitor the progression of COVID-19: Although Museum staff anticipate the pandemic coming to a close or at least to a manageable state with vaccines and reduced disease severity, DuMA must be diligent in tracking and adapting to social distancing requirements and the evolution of variants as well as public perceptions of safety of gathering in events. Since the festival is outdoors and includes indoor components on -site at the Museum, staff will ensure social distancing if needed and pivot or to restructure spacing of activities in keeping with the needs of the pandemic. • Navigating the festival pilot while building out the staffing model: Finalizing project staffing, recruiting and hiring the Curator will run concurrently with portions of the event production schedule. New staff will have to be efficiently onboarded to meet a robust timeline. Existing staff have solid experience in this space and will project manage such that regular position responsibilities are met in addition to those required of the event production, marketing, and coordination of all activities. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 5 Management, implementation, engagement activities of proiect, and financial resources: Gary Stoppelman, Executive Director will oversee the project and lead the process for engaging with stakeholders and outreach to new partners and existing Winter Arts stakeholder/partners including founding regional artists, the City of Dubuque's Office of Arts and Cultural Affairs, museum staff, event producer, Clarke University Art Program, University of Wisconsin -Platteville, media partners, and Sundown Mountain Resort. The Executive Director will explore and/or lead engagement with community sectors and prospective partners such as: • Civic: Dubuque Community Schools Arts Coordinator, Office of Shared Prosperity, Travel Dubuque, Community Foundation of Greater Dubuque Equity Coordinator, Parks and Recreation, Main Street Dubuque, Americorps • Youth: University of Dubuque, Clarke, and Loras multicultural student centers, Multicultural Family Center, Dream Center, St. Marks Youth, YAPPERS (youth philanthropists), Boys and Girls Club, Girl Scouts/Boy Scouts • Arts: Voices Productions, Julien Dubuque International Food Festival, Key City Creative, Dubuque Symphony Orchestra • Service: Northeast Iowa Community College, Black Men's Coalition, Corporate Partners Employee Volunteerism, Chamber of Commerce (Leadership Dubuque, Young Professionals), Rotary Event Production Consultant, Danielle Stowell, of Wicked River Event Production, has worked on the festival in past years, has extensive event design experience, and who will work with the newly hired Curator to implement production steps. The Executive Director will also work closely with Curatorial Director at the Museum, Stacy Gage Peterson to promote exhibitions presented concurrently with the festival as well as Margaret Buhr, Director of Creative Learning, who will help to develop education curriculum and content related to snow sculpting as part of the community sculpting area guided community activities including coaching and teaching. The project team will also work with Emma Stapleton, Director of Advancement, in crafting and developing an ongoing fund development plan for the pilot and rollout going forward as well as managing media outreach, marketing, and communications to promote the event to the tri-state community, including with planned promotional partners (e.g., Disney, Telegraph Herald, Dubuque Fighting Saints Ice Hockey, Convivium, food/hunger agencies (e.g., Can Drive), Five Flags, etc.). The Curator of Festivals and Events to be hired will manage the process of on -site, day of event data collection and feedback from festival participants and stakeholders for inclusion in evaluation and monitoring for purposes of pilot and event modification if needed. All project staff will be responsible for tracking all financial expenses and reporting back to the Curator and Executive Director who will work with the Business Manager, Keith Ahlvin to ensure financial grant tracking for reporting to IMLS and the finance committee and leadership at the Museum. The Museum will seek cost share funding for this project from foundation and local government grants; corporate donations and sponsorships; individual giving; and partner and community in -kind. Dubuque is focused on leveraging the festival to create deeper engagement for underserved populations and DuMA is continuing to extend requests to local fenders to help build momentum in the DEAI space. Since the attendance is projected to exceed 3,000-3,500, the festival provides numerous opportunities for corporate visibility and tailored recognition. Finally, earned revenue from Museum admissions will also help to support cost share requirements and financial sustainability for the festival. The total project budget is $337,685, of which $151,070 is requested and $186,615 will be provided through cost share. Project tracking: The project team will meet regularly throughout the year and then at least weekly during the quarter proceeding the event to ensure all coordination and production are on track. The Museum has had five PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 6 years of event presentation with a solid schedule of completion that will inform a more robust project management process to guide the pilot for the expanded festival. Tracking will be augmented to include a more structured community sculpting area with artist -educators to guide community participants; an expanded outreach to artists with the addition of at least one artist team to the competition for the pilot; and curriculum development, coaching and more formal instruction for snow sculpting activities, including a larger youth component. The scheduling also accounts for site visits to other regional festivals to glean ideas from their learnings and experiences to inform the project and these relationships will also foster shared learnings from this project with those regional partners. Museum staff also intend to present festival results through its range of promotional and media outlets including all social media, local publications and news partners, the Museum website, organizational memberships, and state and regional associations. Project Results: Intended results: Project activities will be measured and assessed in terms of their ability to meet stated goals and objectives during the grant period. The Goal is to extend the Museum's impact and capacity to serve the community through an expanded and popular community festival in collaboration with the City of Dubuque and that reflects community need and voice. Objectives to accomplish goal include: • To build creative placemaking, public arts opportunities, and robust tourism in Dubuque's downtown historic district through a Winter Festival attracting more than 3,000 attendees • To pilot and scale an expanded festival by hiring a Curator of Festivals and Events to broaden the festival's outreach and community impact and to link festival activities with ongoing Museum offerings throughout the year • To establish an expanded community sculpting area to utilize the festival as a platform for integrated arts education and access to the arts for populations who have limited engagement in the arts and who are traditionally marginalized outputs: • 3,000+ community residents served at Festival event • 20+ artists involved in festival activities Six community partners involved in project 50 contact hours of activities and events to the public over five days Outcomes and changes in target population knowledge/skills/behavior/perceptions: The main outcome is the provision of high -quality community engagement exhibitions and programs that maximize the use of museum resources to address community needs through partnerships and collaborations. The rollout will also include a template for deeper evaluation and tracking of festival outputs and outcomes that will inform any modifications needed in future years and that is adaptable for changing community needs and environmental situations. In addition to reaching under -represented populations in the arts, the festival will also serve as a conduit to deeper engagement in Museum programming all year long. The festival offers a platform for social interactions and a pathway for people of all ages and walks of life to meaningfully engage in the arts and build their artistic skill set through coaching and instruction in the community sculpting area. Additionally, local and regional artists will have a public form for expression of their art and for content expression that informs and educates the community. The festival provides a continuum of activity from basic skill development all the way to opportunities for exhibition of one's work. In summary, outcomes expected for the grant period September 1, 2022-August 31, 2025 include the following: • The project will result in expanded cross -sector partnerships leading sustainable integrated community arts opportunities as an outgrowth of the festival and snow sculpting instruction and coaching as measured by the numbers of participating partners and related ongoing community events PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Project Narrative I Page 7 • Project partners will have completed a pilot for an expanded, scaled festival that will showcase and institutionalize local artistic talent, engage local communities, and create a platform for integrated and public arts to systemically change the social and artistic landscape for the Dubuque area • A completed festival pilot will inform ongoing, sustainable continuity of events throughout the year as measured by increased activities throughout the year as a result of the festival and a completed planning document to reimagine the utilization of the festival in impacting social, physical, and economic change • A minimum of 3,000 community residents per year will have access to and experience increased creative placemaking and opportunities to participate in a broader range of artistic activities integrated into the community as measured by staff counts and database tracking • Festival programming will encourage and support expanded economic growth as measured by increased tourism • Project partners will have expanded capacity to implement broader creative placemaking activities through a scaled festival and innovative artist in residencies that proactively engage local communities in the arts Deliverables from project: • Recruitment and hiring of Curators of Festivals and events • Completion of snow sculpture public art by artists and community residents • Completed pilot plan for expanded festival • Expanded education to youth • Establishment of evaluation and monitoring framework for future festivals • Digital content related to festival and project Other substantive engagement for this project includes increased representation of resident artists; enhanced guided education for community residents around festival sculpture events; cross -marketing with community partners; and more targeted outreach to underserved populations. Sustainability beyond the period of performance: The salient aspect of this project is that in addition to piloting and rolling out the Winter festival, this project provides a template for a holistic festival and events function at DuMA. This encompasses plans for numerous festival events throughout the year that will help to develop a sustainable program featuring ongoing community interactions and opportunities for engagement. The other element is the development of evaluation and monitoring that will inform feedback on the event to provide truly meaningful changes to the event. DuMA also maintains a diverse fund development portfolio to support ongoing operation and new protocols such as the proposed festival to build entrepreneurial activities that support the Museum. In addition to growing major giving activities, the Museum is expanding its grants to foundation and government fenders and will continue to build special event revenue through expanded special events such as the festival. It is anticipated that with the robust evaluation planned for this project the outcomes will inform how the project provides ongoing community impact and justify inclusion in the organization's operating budget over the long term. Finally, the Museum's professional network and interactions with similar museums in the region offers a feedback loop for shared learnings to support sustainability in the years to come. PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 CO A A W O N N N N A N N 00 N N cn W A co W N w CJ T w C fD N to a Q (A Q O CD N N 0 7 W A A W O N A W N N N N N N N— C I V O+ mA W 'a OD V O+ cn A W N a I C DO N � J a I D D v 7 :1 D cn (D v m v< v C7 D f' _ I \ I N n� ! (D D) 7 m N .O+ !v O O fD < N !D �. 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O ..................... ....... ....... ....... ....................., .......... .. .. .. .. .. ........ ....... Z .......... ..................... .......... ......... v .......... .......... ..........i.......... .. ........ ....... ......� .......... .. 3 ................................ ......................... a ......................................... . ..................... ........... ,.......... .. .. 3 ..................... ...................... .. ..................... .. .................................. .. ...... a Letter of Support Dubuque THE CITY OF DUTBQTE, w-►uerin c� Masterpiece on the Mississippi 2007.2012-2013 2017*2019 November 9, 2022 Institute of Museum and Library Services Museums for America 955 L'Enfant Plaza North, SW, Suite 4000 Washington D.C., 20024-2135 Dear IMLS Museums for America Review Panel, I am writing in my capacity as City Manager for the City of Dubuque to fully endorse and support the proposal submitted by the Dubuque Museum of Art. The Museum is an anchor institution located in the heart of Dubuque's Downtown Cultural Corridor, a state -designated cultural and entertainment district. The opportunity to expand upon the success of the Winter Arts Festival is a tremendous opportunity, garnering national attention, for the Museum, city of Dubuque, and the tri-state region. The project is strongly tied to the opportunities defined by the City's master plan for arts and culture and strengthening and expanding economic and community vitality. Now more than ever, we lean on arts and culture as key economic drivers that connect diverse populations and enhance our overall quality of life. DuMA has refined its mission and vision through a community -driven strategic planning process and continues to lead in meeting the evolving needs of our constituents. The Winter Arts Festival is a great example of how something as simple as snow can be a catalyst for community engagement and cultural vibrancy during the darkest months of winter. I sincerely hope that IMLS will lend its support for the expansion of the Winter Arts Festival. Thank you for your consideration and for all the work that you do to advance, support, and empower America's museums and libraries, including the Dubuque Museum of Art. Sincerely, Mi hael C. Van Milligan City Manager City of Dubuque PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Supporting Document I Page 1 Dubuque Museum of Art Images — Winter Arts Festival and Snow Sculpting Competition I 1 r rr . 0 Ir PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Supporting Document I Page 2 PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Supporting Document I Page 3 r4, PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Supporting Document I Page 4 1& 0 PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23 Dubuque Museum of Art — Supporting Document I Page 1 Dubuque Museum of Art Links — Winter Arts Festival and Snow Sculpting Competition Winter Arts 2022: https://www.youtube.com/watch?v=jzyk87NXHfa Winter Arts Promo 2022: https://www.youtube.com/watch?v=NwTxa3VTH4Q Other media for Winter Arts Festival: https://www.youtube.com/watch?v=kWaEU L9WQ https://www.kcrg. coml2022102109/volunteers-gather-stomp-snow-preparation-dubuques-winter- arts-snow-sculpting competition/ hitps://www.kcra.coml20221021141dubuque-crowds-brave-cold-winter-arts-snow-sculpting- festival/ PREVIEW Date: Nov 15, 2022 Workspace ID: WS00994242 Funding Opportunity Number: MFA-FY23