Five Flags Civic Center FY 24 Annual Report PresentationCity of Dubuque
City Council
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Copyrighted
October 21, 2024
ITEM TITLE: Five Flags Civic Center FY 24 Annual Report Presentation
SUMMARY: City Manager sharing information for Five Flags Civic Center
General Manager Aaron Rainey to share a presentation with
City Council regarding the annual activities and report for FY
24.
SUGGUESTED Receive and File; Presentation
DISPOSITION:
ATTACHMENTS:
1. MVM Memo
2. Staff Memo
3. Presentation
Page 1611 of 1713
THE C
DUjIBQTE
Masterpiece on the Mississippi
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Five Flags Civic Center FY 24 Annual Report Presentation
DATE: October 16, 2024
Dubuque
AIFAWca Ciq
ni
I
2007-2012.2013
2017*2019
Leisure Services Director Marie Ware is sharing information for Five Flags Civic Center
General Manager Aaron Rainey to share a presentation with City Council regarding the
annual activities and report for FY 24.
v
Mic ael C. Van Milligen
MCVM:sv
Attachment
cc: Crenna Brumwell, City Attorney
Cori Burbach, Assistant City Manager
Marie Ware, Leisure Services Director
Page 1612 of 1713
THE CITY OF
DiUB
E
Masterpiece on the Mississippi
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: Five Flags Civic Center FY 24 Annual Report Presentation
DATE: October 14, 2024
INTRODUCTION
Dubuque
AII.lmeriea City
xni x.a�cnx: itx i a
2007,2012.2013
2017*201s
The purpose of this memo is to request the opportunity for Five Flags Civic Center
General Manager Aaron Rainey to share a presentation with City Council related
regarding the annual activities and report for FY 24.
DISCUSSION
Annually the Civic Center General Manager presents their fiscal year-end report to the
City Council. This is an opportunity to share highlights of last FY's events and activities.
The presentation will be from ASM Global General Manager Aaron Rainey. This report
is a requirement of the management agreement.
ACTION REQUESTED
I respectfully request time on the city council agenda for the Five Flags Civic Center FY
24 Annual Report presentation.
Page 1613 of 1713
FIVE FLAGS
C E N T E R
YEAR IN REVIEW FY
Five Flags Statement:
Strive to en I life for the citizens of the Tri-State area and contribute to the community's economic
vitality by providing access to a wide variety of entertainment, culture and other activities, while minimizing cost to
Dubuque taxpayers.
Page 1614 of 1713
Building Updates
We worked on the outside aesthetics of the building
including painting, and new signage. Work also being done
to Green Rooms for enhanced artist experience.
LN
FIVE FLAGS
-
Page 1615 of 11��
Koe Wetzel
Mom So Hard
FY2024 EVENTS IN REVIEW
DSYE: Winter Concert
Fly -By -Night: Wish List
ABBA FAB Animaniacs Live!
Three Dog Night Pork Tornadoes
Steve Hofstetter DSO: Spring Family
Fly By Night: School For Wives DSO: Classics
Burning Red: A Live Tribute to Taylor Swift 3Dinosaur World Live
Rend Collective Battle for the Bluff
DSO: Classics 1
iLuminate
Henry Rollins: Good to See You
Blippi The Musical
DSO: Classics 2
DSO: Holiday Family
DSO: Holiday
Million Dollar Quartet
Lorrie Morgan Christmas
Almost Famous
Lee Greenwood
Cottingham & Butler
360 Gymnastics
DSO: Classics 4
Leo Kottke
Swan Lake
Dylan Scott
Steve Moris
Carden Circus
DSO: Classics 5
Sex n' the City
Charlie Berens
Girls Night: The Musical
Free Fallin
Golden Girls: The Laughs Continue
Bored Teachers
Moriah the Medium
Static-X & Sevendust
Fly -By -Night: Terra Nova
Glenn Miller Orchestra
Are You Dead Yet?
Beatles v. Stones
The Cleverlys
FIVE FLAGS
-
Page 1616 of 1'��
FY 2024
BY THE
NUMBERS
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EVENT ANALYSIS
Events by Fiscal Year
11$
96
61
66
76
42
29
19
11011111
FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24
Attendance by Fiscal Year
71,935
60,014.
48, D20
54,279
597
44,221 1
11
18 278 11111 1 8,278
FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24
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Page 1618 of 1713
$2,000,000 $1,909, $1, ,079 " "
$1,800,000 -
$1,600,000 -
$1,400,000 -
$1,200,000 -
$1,000,000 -
$800,000 -
$600,000 -
$400,000 -
$200,000 -
FY1
8
$1,911,089
$1,776,997
$1,214,405 $1,269,571
380
$531,774
$500,000 $450,746
$450,000
$400,000 $370,903
$350,000 $315,228
$300,000 - -
$242,041
$250,000 - $209,406
$200,000 - -
$150,000 -
$100,000 -
$50,000 -
$0
FY1 FY1 FY2 FY2 FY2 FY2 FY2
8 9 0 1 2 3 4
FIVE�TOILAGS
C E N T E R
YEAR-END FINANCIALS
$897,955
INCOME$703,561 EXPENSES
$700,000.00 $1,600,000 $1,467,968 $1,480,792
$1,546,571
$1,400,000
$600,000.00
$530,008 $1,200,000 $1,170,394
$500,000.00 $430,518
$1,000,000
$400,000.00 $365,486
$310,028 $800,000
$300,000.00
$600,000
$200,000.00 $400,000
$100,000.00 $200,000
$0.00 $0
FY19 FY20 FY21 FY2 FY2 FY2 FY1 FY2 FY21 FY2
2 3 4 9 0 2 ■ INCOME ■ EXPENS
ES
• FY24 net loss (1,162,352)
• FY24 came in $69,069 over the benchmark
$1,773,015
$1,592,870
FY2 FY2
3 4
FIVE FLAGS
C E N T FLAGS
Page 1620 of 1 �,Aj�
FOOD & BEVERAGE
Food & Beverage is a major part of Five Flags Center,
concessions being the biggest factor. Our attendees rely on
concessions to being an extra factor to enjoying events from
great pizza to a beer. With our recently added Grab N Gos, and
soon to be added mobile and order ahead options, we
anticipate higher overall sales in FY25. Also new this year are
our local full bottle of wine options, and local IPA's.
Brought to you locally by:
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FIVE
FLAGS CENTER
1
BEVERAGES &SNACKS
BUDLIGHT PRESS SELTZER
BUSCH LIGHT EASY EDDY
MICHELOB ULTRA PSEUDO SUE
BUDWEISER
OT
LIMIT OF 2 ALCOHOL PRODUCTS PEE[ PERSON, PER TRANSACTEON
Nk
FY24 TOTAL F&B Concessions:
$3705903
Average Per Cap of $8.50
Park Farm Wines
Local 1 PNs
A huge factor on why Food &Beverage is so successful is the
volunteer groups that come to help and raise money. Local
non -profits raised over $20,000 in FY24!
the
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Page 1622 of 1713
FY24 Payments to Non -Profits
,1.=:z.1r.
St Peter Lutheran Church —
Sigma Phi Epsilon WI —
Veterans Freedom Center —
Rotary —
NICC -
Holy Spirit Parish _
Toys for Tots —
Loras College .
DBQ Figure Skating —
Custom Riders
Clarke University —
$0 $1,000 $2,000 $3,000 $4,000 $5,000
$6,000 $7,000
Page 1623 of 1713
TICKET PURCHASER DEMOGRAPHICS
30%
25%
20%
15%
10%
5%
0%
27%
18-24 25-34 35-44 45-54 55+
Age Group
Purchasers: Female - 58% 1 Male - 42%
Page 1624 of 1713
TICKET PURCHASER DEMOGRAPHICS
25%
20%
15%
10%
5%
0%
23%
$0-$30k $30k - $50k $50k - $75k $75k - $100k $100k - $125k $125k +
Income Level
Purchasers: Female - 58% 1 Male - 42%
Page 1625 of 1713
TICKET PURCHASER
DEMOGRAPHICS
• Top 10 Cities to Purchase Tickets
• Dubuque
• Galena
• Platteville
• Peosta
• Dyersville
• East Dubuque
• Monticello
• Bellevue
• Cuba City
• Epworth
.fir Hage I b2b
FY 2024
HIGHLIGHTS
Highest Attended Shows
Highest Attended Performer:
Koe Wetzel — 2,426 guests
Highest Multi -Day Attendance:
Dock Dogs — 3,100 guest
Holiday Shows Attendance:
December 23'— 7,666 total guests
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SOCIAL MEDIA
Five Flags Center continues to maintain one of
the strongest social media followings in the
Dubuque area.
Facebook
23 K Followers
Instagram
1,991 Followers
FIVE FLAGS
Thank you to Dylan Scott and Mackenzie Carpenter for a
great performance tonight! And an even bigger thank...
Published by Myles Smith
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March 15 - Q
Some insights are only available when the total is at least 100.
Post Impressions 0 Post reach 0 Engagement 0
9,862 9,817 1,234
Interactions
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92 22 0 1 0 0
Page 1630 of 1713
FY24 VENUE PARTNERS
Holidaylnn-
AN IHO HOTEL
DUBUQUE 1 GALENA
ATLANTIC t"i�
BOTTLING COMPANY
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CREDIT UNION
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FIVE FLAGS
Page 1631 o7 1773
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Aaron Rainey
STAFF
Greg Olson
Director of
Finance
Aly
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Ma
M�z
Jesse Cosens
General Manager
Ty Bailey
Marketing
Manager
Bobbie Jost
Sales &
Partnership
Manager
FIVE FLAGS
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Page 1632 of 17
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DSO continues to deliver live concerts throughout
the year. The orchestra is planning a full season of
performances in 2024-25. This also includes the 3rd
and 5t" grade Arts Trek shows.
The theater group plans a full season in 2024-25,
beginning with performances of "AMERICAN SON"
earlier this month.
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20, 21, 22 & 27, 28, 2024 1 Bijou Room
LOOKING AHEAD
UPCOMING
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Sesame Street Live:
9/30
Harlem Globetrotters:
1/11
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Puppy Pals:
10/17
Drumline Live:
2/19
Yung Gravy:
11/23
The Nutcracker:
12/10
Pickleball
P
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Home Free:
12/17
1�19 T
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FIVE FLAGS
C E N i t k
Wags At The Flags
Rudolph:
12/20
FIVE FLAGS
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