Scenic Byway P, River MuseumCITY OF DUBUQUE, IOWA
MEMORANDUM
June 13, 2001
TO:
FROM:
SUBJECT:
The Honorable Mayor and City Council Members
Michael C. Van Milligen, City Manager
National Scenic Byway Program
Dubuque County Historical Society Executive Director Jerry Enzler is requesting that
the City submit and administer a grant on their behalf to establish the Great River Road
Interpretive Center at the Mississippi River Museum. This application is being made to
the National Scenic Byway Program through the Iowa Department of Transportation
Office of Corridor Development. The project total is $1,152,347, with $751,876
requested from the Federal Scenic Byway Program and $400,471 in matching funds
provided by donors to the Dubuque County Historical Society. The matching funds
have been secured by the Historical Society and the City will have no financial
obligation for this program.
I respectfully recommend Mayor and City Council approval of the grant application.
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
CITY OF DUBUQUE, IOWA
MEMORANDUM
June 13, 2001
TO:
FROM:
SUBJECT:
Michael C. Van Milligen, City Manager
Laura Carstens, Planning Services Manager
Sponsorship of National Scenic Byways Grant
INTRODUCTION
The purpose of this memo is to recommend that the City Council sponsor the
Dubuque County Historical Society's National Scenic Byways grant application. A
resolution, a transmittal letter from the Dubuque County Historical Society, and a
copy of the grant application are enclosed.
DISCUSSION
The Historical Society has applied to the Federal Highway Administration for a
National Scenic Byways grant to create a Great River Road Interpretive Center at
the Mississippi River Discovery Center. The Federal Highway Administration
requires City sponsorship for this program.
The project total is $1,152,347, with $751,876 requested from the Federal Scenic
Byways Program and $400,471 in matching funds already secured the Historical
Society. No City funds are required as a sponsor of this project; however, the City
will need to commit staff time to the project to establish a management agreement
with the Historical Society, and to submit reimbursement requests and reports in
accordance with the program guidelines.
RECOMMENDATION
I recommend that the City Council adopt the enclosed resolution sponsoring the
National Scenic Byways grant application, and authorizing staff to negotiate a
management agreement with the Historical Society.
Enclosures
Icarsten/Hpc/nsb.mem.doc
Prepared by: Laura Carstens, City Planner
Address: City Hall
RESOLUTION NO. 256-01
Telephone: 589-4210
RESOLUTION SPONSORING A NATIONAL SCENIC BYWAYS GRANT APPLICATION
Whereas· the Dubuque County Historical Society has applied to the Federal Highway
Administration for a National Scenic Byways grant to create a Great River Road
Interpretive Center at the Mississippi [River Discovery Center; and
Whereas, the Federal Highway Administration requires the sponsorship of the City of
Dubuque for this grant application; and
Whereas, the Dubuque Comprehensive Plan includes goals and objectives to add
amenities along and interpret the history of the Mississippi River, which are consistent
with this project.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
DUBUQUE, IOWA:
Section 1. That the City Council does hereby sponsor the Dubuque County
Historical Society's application for a National Scenic Byways grant to create a Great River
Road Interpretive Center at the Mississippi River Discovery Center.
Section 2. That the Planning Services Manager is hereby authorized to establish a
management agreement with the Dubuque County Historical Society for this project.
Passed, approved and adopted this 18th day of ,June, 2001
Terrance M. Duggan, Mayor
Attest:
Jeanne F. Schneider City Clerk
/ Terrance M .~Mgag¢~
Icarsten/grants/nsb.res
May 29, 2001
MISSISSIPPI
DUBUGUE COUNTY HISTORICAL SOCIETY
C~TY OF DUBL.~:~U'E
Mayor Terry Duggan
Members of the City Council
c/o Laura Carstens, Planning Services Manager
50 W. 13th St.
Dubuque, lA 52001
Dear Honorable Mayor and City Council:
The Dubuque County Historical Society requests the sponsorship of the City of Dubuque in its
application to the National Scenic Byway Program. The project wilt create a Great River Road
Interpretive Center at the Mississippi River Discovery Center and coordinate the interpretation of
the Great River Road on the four scenic byways in Iowa, Illinois, Minnesota and Wisconsin.
The project total is $1,152,347, with $751,876 ~equested from the Federal S~enic Byway
program and $400,471 in matching funds provided by donors to the Dubuque County Historical
Society. The matching funds have been secured by the Historical Society and the City wilt have
no £mancial obligation for this progrnm Our request to the City is sponsorship of the grant and
submitting re'~mbursement requests and reports. The Historical Society will draft the financial
requests and reports for City approval and final submissiom
We continue in our thanks to you, and to the City Manger staff who support and assist the
Historical Society ha its efforts to create the Mississippi River Discovery Center. Thank you for
your help.
Sincerely,
JE/ms
P.O. Box 266 - Dubuque, Iowa 52004-0266 · (563) 557-9545 · Fax (563) 583-1241
Project Coordinator
Coordinator Name
Laura Carstens
Agency/Group
City of Dubuque
q;lleanning Services Director
E-mail Address
lcarsten~Scityofdubuque.org
Phone
319-589-4210
~29-589-4149
Street Address
50 W. 13th St.
State Program
%%001
State Byway Program Star[ Date
IA 15 Jun 2000
Scenic Byway Agency
Iowa Department of Transportation-Office of Corridor Development
State Scenic Byways Coordinator
Margaret Roetman
E-mail Address
mroetma~iadot.e:mail.com
Phone
515-239-1792
Street Address
800 Lincoln Way
725-239-1982
City State IZiP
Ames IA [ 50010
Great River Road Interpretive Center and network of Interpretive Centers 11
Project Summary 2002
FHWA National Scenic Byways Program
All sections must be completed on an electronic form at http://www.byways.org
Applications must be submitted online and on paper.
Project Info
Project Name Project No.
Great River Road Interpretive Center and network of Interpretive Centers ~
I Alpplicant's Reference
Project Year
2002
Counties and/or Regions Involved
All counties on the Great River Road Scenic Byway
Location of Project along Byway(s)
Dubuque, Iowa, along Iowa Great River Road
Federal Lands Crossed by lnvolved Byway(s)
Associated Byways
State BgmaY ~sme Details
iA Great River Road - Iowa Designation Date Intrinsic Qualities*
15 Jun 2000 ACHNRS
Byway Organization
IL Great River Road - Illinois Designation Date Intrinsic Qualities*
15 Jun 2000 ACHNRS
MN Great River Road - Miunesota Designation Date Intrinsic Qualities*
15 Jun 2000 A,C,H,N,R,S
WI Great River Road - Wisconsin Designation Date intrinsic Qualities*
15 Jun2000 ACHNRS
*lQ codes: A - Archaeological, C - Cultural, H - Historical, - Natural, R - Recreational, S - Scenic
Great River Road Interpretive Center and network of Interpretive Centers
Project Category
Project Type
Project associated with an All-American Road or a National Scenic Byway.
Is the project consistent with the Corridor Management Plan for the byway(s)?
Yes
Eligibility Category
Byway Facilities
Is this application a copy of a previously submitted application or a revision of a prior non-funded
application?
No
Ready-to-Go
Section 106 review for construction of the center has been completed, with the Federal Highway
Administration as lead agency granting approval on June 25, 2000. Environmental assessment and
archaeological surveys have been conducted. Exhibit construction documents are 100% complete.
Final script writing and graphic selection is ready to begin. A team of scholars has been selected and
have met to review text and content.
Over the past four years, fifty interpretive centers along the Great River Road have been selected and
approved by a Historical, Cultural, and Archaeological Committee of the National Great River Road.
24 of these centers are located on the scenic bywvays in Iowa, Illinois, Minnesota and Wisconsin. Each
of the 50 centers has agreed to participate in the coordinated interpretive program. A designer has been
identified who could design the map and computer kiosk which will interpret the themes of the Great
River Road Scenic Byways and identify the 50 centers.
Prior Projects
FHWA Proj No, I year IPr°jeot Name
No prior projects
Amount I Status
Project Abstract
This project will establish the Great River Road Interpretive Center at the Mississippi River Museum at
Dubuque, Iowa, and will also interpret the Gmat River Road through a network of 50 designated
interpretive centers. The Great River Road Interpretive Center at Dubuque is being established with the
partnership of three federal agencies and the active participation of several other federal agencies. It
will be a national center telling the history of the Mississippi to travelers and visitors.
Through its exhibits and computer kiosks, the Interpretive Center will interpret and direct visitors and
travellers to the historic sites and interpretive centers along the river. It is the hope of the project that
this coordination will be with all 50 centers in 10 states. If this is not allowed, then the focus will be the
four states of Iowa, Illinois, Minnestoa, and Wisconsin. Signage will be created for each of the 50
participating interpretive centers. An interpretive guide map and a web site will be created to inform
vistors about the intrinsic qualities and location of unique places along the byways.
Great River Road Interpretive Center and network of Interpretive Centers 2
Project Narrative
The Interpretive By~vay Facility - the Great River Road Interpretive Center:
This project will establish a Great River Road Interpretive Center at the Mississippi River Museum at
Dubuque, Iowa. The Center will be located at 300 East 3rd Street, Dubuque, Iowa, irmnediately
adjacent to the Great River Road at Highways 151/61/52. The project site is with/n three blocks of the
Highway 20 bridge connecting Dubuque, Iowa to East Dubuque, Illinois, and one mile fi:om the Iowa
Wisconsin Bridge connecting Dubuque to Wisconsin on Highway 151/61.
The Great River Road Interpretive Center will be a 2,000 square foot Interpretive Center Facility. It
will be within the new Mississippi River Discovery Center which is being built at Ice Harbor. The
Great River Road Interpretive Center will be a free service to visitors and travelers and will tell the
story of the river.
This Mississippi River concourse will be 92 feet long and 18 feet wide. A diagram of the Mississippi
River will be embedded in the terrazzo floor the full length of the corridor. Tributaries and the ten
states will be identified on the terrazzo floor map. Overhead, harmers will armounce the major sections
of the Mississippi River - Upper River, middle Mississippi, Deep South and Delta.
A map of the Mississippi River will be prominently displayed on the first wail of the concourse. This
map identifies the major geographic features of the Mississippi River and locates the Interpretive
Centers on the Great River Road. A computer kiosk next to the map will allow visitors to locate the
interpretive centers along the Great River Road and learn more about their interpretive message. The
kiosk will also identify the Fish and Wildlife refuges, the locks and dams, and other interpretive and
travel information on the Great River Road.
As visitors walk down the 92-foot long concourse, a sonndscape will play music and voices of the
different regions of the Mississippi River including Native American and Euro-American ethnic groups.
Four cases will portray the history of the Mississippi River with a special focus on the people and their
folk culture. The cases will exhibit musical instruments, fishing lures, decoys, paintings, photographs,
artifacts and other material which show the rich and varied peoples of the Great River Road. The
concourse and adjacent area also provides rest rooms, a gift shop and book store, information desk,
lockers, coat check, first aid, and brochures for future travel.
Byway Interpretive Information - a Network of Interpretive Centers:
This network will support and encourage the interpretive centers on the Great River Scenic Byways in
Iowa, Illinois, Minnesota and Wisconsin and the other states as allowed or as their scenic byway
applications are approved. The name and location of all 50 interpretive centers are listed in section N.
Also, additional interpretive centers can be added through the Great River Road selection process.
These interpretive centers will be promoted through a comprehensive interpretive guide map, web site,
and signage program.
The interpretive guide map will be designed with the input of scenic byway advisors and participating
interpretive centers and identify the sites and interpret major themes in Mississippi River history. Sixty
thousand brochures and maps will be printed in the first year and distributed to the 50 interpretive
centers, information centers and other high traffic areas. Throughout the Great River Road the 50
interpretive centers will work collaboratively to develop a common sign to be displayed at each site,
and the signs will carry the Scenic Byway and Great River Road loges.
Project benefits:
This project f~lfills a critical need to interpret the byway and its resource. The Mississippi River has
more visitors than Yellowstone National Park, yet it has no national interpretive center. This Great
River Road Interpretive Center and Network of Interpretive Centers will improve the quality of the
visitor experience and the continuity of the experience. It will attract more visitors to the byway and
will entice them to stay longer. The center and the associated interpretive information will tell the story
of the Mississippi River, its history and its use as a transportation artery historically and today.
Separation of ftmds: Scenic Byway funds and matching funds are for the Great River Road
Interpretive Center and the interpretive center network only. Byway funds will not be spent on the
Mississippi River Discovery Center, which houses the Great River Road Center. If Scenic Byway
funding is secured, this Gmat River Road Interpr&ive Center can be built. Without Scenic Byway
Great River Road Interpretive Center and network of Interpretive Centers 3
Project Narrative (Continued)
funding this Great River Road Interpretive Center is not funded. The Mississippi River Museum in
Dubuque believes strongly in this program and is willing to carry the burden of the ten state network of
interpretive centers and the Interpretive Center in Dubuque including the required matching funds. If
the entire project carmot be funded in this year, the project could be phased, although it is most
desirable to conduct the activities as one project.
Project history - ten years in planning; Tiffs project has broad support along the entire byway route.
Over ten years ago the Mississippi River Parkway' Commission engaged in an effort to create a
Mississippi River National Heritage Corridor. With funds from Congress, the Heritage Corridor
Commission hired the National Park Service to identify themes for interpretation and major historical
and cultural resources. A system of interpretive centers was proposed, based largely on existing
centers, with a few key additional major centers proposed.
While this Heritage Corridor was never fully funded by Congress, the members of the ten states
determined that they would take the best parts of the Heritage Corridor study and develop a network of
interpretive centers. The Historical, Cultural and Amhaeological Cormnittee of the Great River Road,
under chairmanship of Museum Director Jerry Enzler, met twice yearly for five years to develop criteria
for selection and inclusion. State historical societies, preservation officers and tourism officials were
contacted to nominate sites. A total of 50 interpretive centers throughout the ten states on the Great
River Road were selected to be the initial participants in the network.
The Mississippi River Museum at Dubuque was selected by the National Mississippi River
Parkway Commission and Great River Road as the lead center for this network and the national center
for the upper region. Mud Island at Memphis, Tennessee, was selected as the center for the lower river.
The Mississippi River Museum at Dubuque contacted ail 50 sites, secured their agreement to be part of
the network and to cross-market adjacent sites. The national Great River Road map now features these
fifty interpretive centers.
While this network of interpretive centers has been formed and is poised to proceed, the network does
not have funding to implement its broad national plan. Scenic by~vay funding will provide the seed
money to create the national interpretive center and to launch the network of Great River Road
interpretive centers.
The programs developed during this project will include ali ten states if regulations permit, and
will definitely include Great River Road scenic byway programs as they are approved in future years in
Missouri, Kentucky, Tennessee, Arkansas, Mississippi and Louisiana.
The Mississippi River Discovery Center, the host building, (not funded by this application):
The Great River Road Interpretive Center will be built as part of the Mississippi River Discovery
Center, a new $44 million museum of the Mississippi River which will open in May, 2003. The
Mississippi River Discovery Center has been designated by formal partnership with Fish and Wildlife
Service as an interpretive center for the Upper Mississippi National River Wildlife and Fish Refuge, the
longest and most visited refuge in the contiguous 48 United States which runs from along the borders of
Mirmesota, Wisconsin, Iowa and Illinois. The center is also working will all 6 districts of the Corps of
Engineers for the entire length of the river.
Five large aquariums (30 feet across) will depict the habitats and wildlife of the river - a backwater
marsh, flooded bottomland forest, the main channel, an otter pond, and a delta bayou swamp. Artifacts
and exhibits will tell the history of this fabled river. Hands-on stream tables will let visitor create their
own flowing river and study river hydrology and flooding. The sights and sounds of the Mississippi
will surround visitors in a new high definition, high interactive theater experience.
An outdoor wetland will feature the natural and living history of the Mississippi with native
Americans, naturalists, fishers, and clammers. The Boatyard will depict a century of boat building with
an actual boat lamaching as part of the visitor experience. With ass/stance from TEA 21 funding, two
historic buildings and a historic steamboat are being restored. The historic train depot will be restored
for dining and small boat exhibits. The Woodward Riverboat Museum will be restored with new
exhibits. The National Historic Landmark Steamboat William M. Black, the size of a football field,
will offer an overnight "boat and breakfast" for schools and the general public.
Great River Road Interpretive Center and network of Interpretive Centers 4
Project Narrative (Continued)
How visitors are directed to the facility:
Byway travelers or visitors will be directed to the facility by signage on Highways 151/61/52 and 20.
This center will be one of the primary features along Iowa's Great River Road, and state and city
officials have assured us of their cooperation in signage that will direct visitors to the site. Second, the
museum will expend $350,000 annually to market the center. The Dubuque Area Convention and
Visitors Bureau will spend an additional $300,000 annually to market the center. The Office of Thomas
Martin of Cambridge, Massachusetts, conservatively estimates that this Great River Road Interpretive
Center and adjacent River Discovery Center will attract an audience of 270,00 people annually.
Finally, the 60,000 Great River Road Interpretive guide maps will direct people to the Center at
Dubuque and the other centers.
Maintenance:
The Mississippi River Museum agrees to sign a maintenance agreement with the appropriate agency
mandating the maintenance of the facility over its useful life of 20 years. The Museum has signed
similar agreements with the City of Dubuque for related TEA 21 Transportation Enhancement projects.
Consistent with Corridor Management Plan:
This project is consistent with the National Mississippi River Parkway Commission priorities. This
commission is made up of the ten states along the Mississippi River Great River Road. The
development and networking of interpretive centers has been a priority for the over ten years, and the
Parkway Commission recently reaffirmed this as its number one priority at its ten-state midwinter
meeting.
This plan is also consistent with Iowa's Great River Road Corridor Management Plan approved January,
2000. The vision of the Iowa Great River Road Scenic By~vay is "to present opportunities for
protecting and promoting the scenic, natural, historic archaeological, cultural and recreational resorts of
the Mississippi River so that the quality of life enjoyed by Iowa's and all midwesterners can be
sustained and a unique destination can be provided for travelers from across the world." Corridor goals
include:
· Continue identification, documentation and protection of the intrinsic resources of the Great River
Road. (This center will identify the intrinsic qualifies.)
· Expand the local citizen awareness of the resources and importance of the Great River Road in Iowa
and the adjoining states. (This center will expand local awareness.)
· Provide new travel experiences through effective interpretation and promotion of the Great River
Road. Increase informational services to residents and organizations along the Great River Road. (This
center will provide this new experience.)
· Sustain existing alliances with other organizations that are interested in the future of the Great River
Road and develop new partners where needed. (Th/s project has forged numerous alliances which will
help promote the future of the river.)
The Corridor Management Plan notes that effective interpretation of the Great River Road is one of its
greatest oppommities and needs. The plan calls for "Development of interpretive master plans for the
sites and the region" and "coordinating efforts among the interpretation providers to reduce
duplication." All of these objectives are advanced by tttis project.
Work Plan
Line Start Date/
Item Task/Milestone Description Duration Work Category
001 Establish management agreement 01 Jan 2002 Facilities: Interpretive
2 months
Responsible Party: Laura Carstens for City of Dubuque
Great River Road Interpretive Center and network of Interpretive Centers 5
Work Plan (Continued)
001 Justification:
Using a sample agreement from Iowa DOT, City of Dubuque Planning Services Director
Laura Carstens and Project Facilitator Jerry Enzler will work with Iowa Scenic Byway
Coordinator Margaret Roetman to create the legal framework to permit project activities to
begin and federal grant monies to be reimbursed. The City of Dubuque will be the official
applicant for the project and will submit reimbursement requests and project reports to the
Scenic Byway Coordinator as required. Museum Director Jerry Enzler will provide daily
administration of the project.
002 Hire and supervise consultant 01 Jan 2002 Facilities: interpretive
18 months
Responsible Party: Jerry Enzler for Museum
Justification:
Jerry Er~zler will supervise the hiring of a fall time consultant who will conduct the project
activities on a daily basis. The consultant will coordinate project activities with the scenic
byway coordinators, the 50 interpretive centers, the members of the Great River Road
Historical, Cultural and Archaeological Committee, historical advisors, and other interested
parties.
003 Construction of Interpretive Center space 01 Jan 2002 Facilities: Interpretive
within the Mississippi River Museum 18 months
Responsible Party: Jerry Enzler for the Museum
Justification:
The Great River Road Interpretive Center Facility will be built as a free exhibit at the new
Mississippi River Museum and Discovery Center. The construction will be by contractors
selected by bid process under the direction of Jerry Enzler and construction managers Conlon
Construction. Contractors will create the 92 foot long concourse at the main lobby of the new
museum.
The 92 foot long terrazzo map of the Mississippi will identify the states, tributaries and major
features of the Mississippi. Four cases will be constructed to receive artifacts and graphic
images of the Mississippi. Walls will be finished, and exhibit lighting wil be installed.
At the same time, the Museum will complete construction of the main lobby, restrooms, entry
signage and other visitor amenities that, while not paid for by this Scenic Byway grant, will be
important to the total visitor experience.
004 Final writing and design of interpretive 01 Jan 2002 Facilities: Interpretive
exhibit 8 months
Responsible Party: Jerry Enzer for the Museum
Justification:
Working with a team of scholars from the river and across the country, Jerry Enzler will draft
the final text copy and identify the images and artifacts that will be used in the 92 foot long
terrazzo map, the interpretive wall, the exhibit cases, and the soundscape interpretation. This
national exhibit team has rfiet several times over the past few years to suggest and review
exhibit themes and topics. They will review the label copy, the l~istoric and modem images
and the other exhibit elements before they are sent to the National Great River Road for
review.
Great River Road Interpretive Center and network of Interpretive Centers 6
Work Plan (Continued)
004
The exhibit design firm of Lyons, Zaremba will design the exhibit, providing copies of all
design layouts to the project team for review. The soundscape audio sound track will be
created by Mona&hock Media of Millers Falls, Massachussets, creators of the musem's award
wirming film "River of Dreams" and audio-visual components for the Smithsonian and the D-
Day Museum in New Orleans.
005 Design and f'malization of Great River 01 May 2002 Interpretive Information
Road map, computer kiosk, site signage 12 months
and web site
Responsible Party: Project consultant to be hired
Justification:
Jerry Enzler will coordinate a review team made up of Scenic Bp,ray advisors and Great
River Road commissioners from the National office and the ten states to review preliminary
interpretive material for the guide map, the computer kiosk at the Great River Road
Interpretive Center, site signage and the Great River Road Scenic Byway Web site.
Draft materals will be sent to advisors and to the scenic byway coordinators for each state, the
Great River Road commissioners for each state, and the members of the Great River Road's
national committee for H/story, Culture, and Archaeology. These advisors will meet to
review final design of these elements at the National Great River Road meeting in Arkansas in
August, 2002.
006 Construction of interpretive exhibit 01 Jan 2002 Facilities: interpretive
18 months
Responsible Party: Frank Zaremba, exhibit designer for Museum
Justification:
The exhibits will be created and installed under the direction of Frank Zaremba, exhibit design
principal with Lyons, Zaremba. Fabrication and installation contractors will be selected by
bid, or in the case of specialized services that carmot be bid, by negotiated contract.
The exlfibits, which will tell the history and culture of the Mississippi, will be installed on the
walls and in the exhibit cases. The soundscape audio which will play the music and voices of
the people of the Mississippi River will be finalized, recorded and installed.
007 Design of interpretive guide brochure, 01 May 2003 Interpretive Information
kiosk, siguage and web site 12 months
Responsible PaPty: Project consultant to be hired
Justification:
A consultant will be hired to design the interpretive guide brochure, kiosk, site signage and
web site. This design will feature the intrinsic qualities of the Great River Road, highlighting
the importance of the river in our history. This design will engage the visitor and traveler in
the compelling story of the Mississippi River, encouraging them to travel the road and
lengthen their stay.
The consultant will also design the interpretive kiosk, which will be a key component at the
Great River Road Interpretive Center. This kiosk could be replicated at other locations on the
Great River Road. Additionally the consultant will design the identification signs and web
site for the coordinated network of Great River Road Interpretive Centers.
Great River Road Interpretive Center and network of Interpretive Centers 7
Work Plan (Continued)
Line Start Date/
item Task/Milestone Description Duration Work CategoW
008 Print interpretive map 0i Aug 2002 Interpretive Information
4 months
Responsible Party: Project consultant to be hired
Justification:
Bids will be secured for printing of the interpretive guide map. This map, which will describe
the intrinsic qualities of the Great River Road, will identify- the 50 interpretive centers in the
ten states. The map will be printed at an estimated cost orS1 each for free distribution.
009 Create identification signage for 50 01 Aug 2002 Facilities: Interpretive
interpretive centers 10 months
Responsible Party: Project consultant to be h'n:ed
Justification:
Working with the Scenic Byways Advisors, the Interpretive Centers and the Great River Road
Historical, Cultural and Archaeological Committee, the project consultant will develop a
uniform identification program so that visitors to each of the 50 interpretive centers will be
aware that th/s is a coordinated interpretive and marketing effort. This signage will display
the Scenic Byway logo and the Great River Road logo and will market visitors and travelers
aware that they can ask for additional information and an interpretive guide map.
010 Distribute interpretive guide map and site 01 Mar 2003 Interpretive Information
signs 4 months
Responsible Party: Project consultant to be h/red
Justification:
The project consultant will mail or deliver bulk quantities of the interpretive guide map to at
least 120 Interpretive Centers, Welcome Centers and other high traffic points along the four
state Great River Road. The project consultant will visit many of the 50 interpretive centers to
ensure that project goals are being met at each of the centers.
011 Communicate with partners throughout 01 Jan 2002 Interpretive Information
the process 18 months
Responsible Party: Project consultant to be hired
Justification:
Throughout the project per/od, the project consultant will maintain a high level of
communication among the 50 Interpretive Centers, the State Scenic Byway coordinators, the
Great River Road Historical, Archaeological and Cultural Corcanittee, state and local tourism
officials, state and local historic preservation offices and mnsemns, and others. This will
include a website and e-mail communication, a monthly print newsletter, and regular
telephone contact.
Great River Road Interpretive Center and network of Interpretive Centers 8
Budget
Line
Item Description Total Cost Request Amt.
001 Work with Iowa Scenic Byway Coordinator to establish $2,125 $0
management agreement and to conduct contract
administration. 50 hours ~ $42.50
002 Hire full time consultant who will coordinate project, $64,802 $64,802
communicate with all project partners, and create
exhibit, kiosk, guide map, web site and identification
signage. 3,120 hours ~ $20.77/hr
003 Construct 2,000 square foot interpretive center facility $833,346 $440,300
with/n the new Mississippi River Museum.
004 Research and write the exhibit and intrepretive $28,962 $28,962
information. 600 hours ~ $22.77/hr. 360 hours ~
$42.50/hr.
005 Coordinate with Byway and Great PJver Road advisors. $5,300 $0
20 people ~ 6 hrs ~ $27.50/hr. Transportation 10
people ~ $200
006 Design and install interpretive Center exhibit at $131,250 $131,250
Dubuque.
007 Design interpretive gu/de map, web site, site siguage. $3,500 $3,500
100 hours ~ $35/hr
008 Print Interpretive guide map. 60,000 copies ~ $1 ea. $60,000 $60,000
009 Create Interpretive Center identification signage for 50 $12,500 $0
centers. 50 ~ $250 ea.
010 Distribute Interpretive Guide Map and site signage. $2,172 $2,172
Mail 120 packages @ $12 each, drive 1,200 miles ~
$.31 per mile, 4 days per diem ~ $80/day
011 Communicate with 50 Interpretive Centers, advisors, $6,390 $6,390
Byway administrators. 300 newsletters for 18 months
~ $.60 each, web site $95 mo. for 18 months, Phone
$40 mo. for 18 mo., mileage $40 per mo.
Totals $1,150,347 $737,376
Match amount (total cost - requested amount) is $412,971 or 35.9% of total.
Match accounted for in Match Breakdown is $412,971 or 35.9% of total.
These two amounts must be equal for the Budget and Match sections to be complete.
For your information, 80% of Total Cost is $920,278, and 20% of Total Cost is $230,069.
Your match amount cannot be less than 20% of Total Cost.
Great River Road Interpretive Center and network of Interpretive Centers 9
Match Breakdown
Source Description Type Value
Alliant Energy Cash $ l 0,000
Company, Madison,
Wisconsin
Archer Dan/els Midland, Cash $10,000
Decatur, Illinois
Canal Barge Company, Cash $10,000
New Orleans, Louisiana
Cargil, Minneapolis, Cash $5,000
Minnesota
Carver Charitable Trust, Cash $5,000
Muscatine, Iowa
Dubuque Area Jaycees Cash $20,000
John Deere Foundation, Cash $10,000
Moline, Illinois
McKnight Foundation, Cash $5,000
Minneapolis, Minnesota
Woodward Foundation, Cash $5,000
Dubuque, Iowa
State of Iowa - Matching Cash $150,000
Grant
Other Contributions Contributions from Cash $177,671
donors along the river
Great River Road 20 people ~ 6 hours Non-Govt. Services $5,300
advisors ~$27.50/hr.
Transportation 10 ~
$200
Total $412,971
Total from items above: $412,971 or 35.9% of total.
Match amount from Budget: $412,971 or 35.9% of total.
These two amounts must be equal for the Budget and Match sections to be complete.
For your information, 80% of Total Cost is $920,278, and 20% of Total Cost is $230,069.
Your match amount cannot be less than 20% of Total Cost.
Great River Road Interpretive Center and network of Interpretive Centers 10
Project Coordinator
Coordinator Name
Laura Carstens
Agency/Group Title
City of Dubuque Planning Services Director
E-mail Address
lcarsten~cityofdubuque.org
Phone Fax
319-589-4210 319-589-4149
Street Address
50 W. 13th St.
City State ZIP
Dubuque IA 52001
State Program
State Byway Program Star[ Date
IA i5 Jun 2000
Scenic Byway Agency
Iowa Department of Transportation-Office of Corridor Development
State Scenic Byways Coordinator
Margaret Roetman
E-mail Address
mroetma~iadot, e-mail.com
Phone
515-239-1792
Street Address
800 Lincoln Way
F~i 5-239-1982
CityAmes SI~e 215;010
Great River Road Interpretive Center and network of Interpretive Centers 11
Signatures
State Scenic Byways Agency
Margaret Roetman
Iowa Scenic Byway Coordinator
Matching Funds Certification
Date
Jerry Enzler
Director, Mississippi River Museum
Date
Funds Allocation Preference for Federal Agencies
FHWA allocates the funds for the project to my agency.
Great River Road interpretive Center and network of Interpretive Centers 12
Congressional Members
Associated States
State Senators
IA Crrassley, Chuck
Harkin, Tom
IL Durbin, R/chard
Fitzgerald, Peter
MN Dayton, Mark
Wellstone, Paul
WI Feingold, Russell
Kohl, Herb
~tate Representatives
State District Re:presentative
IA 1 Leach, James A.
IA 2 Nussle, Jim
IA 3 Boswell, Leonard L.
Great River Road Interpretive Center and network of interpretive Centers 13
Attachments
[] Map showing location of the Great River Road Interpretative Center
[] Birds eye view of site
[] Conceptual view of building
[] Floor plan
[] Cultural concourse image
[] The River Discovery Center and Mississippi Pdver Museum narrative
[] Visitation Parameters - for the Mississippi River Discovery Center
[] River Discovery Center images
[] Iowa Corridor Management Plan
[] Planning process
[] Project parmers
[] Endorsements
[] Project personnel
[] Project consultants
[] Selected letters of support
[] Map showing location of Great River Road Interpretive Centers in 10 states
Great River Road Interpretive Center and network of Interpretive Centers 14
Iowa Mississippi River Parkway Commission
Patsy Ramacitti
Chair
Scott County
A1 Bohling
Louisa County
Russell Clausen
Jackson County
Christina Drahos
Allamakee County
Gene Enke
Lee County
Jerry Enzler
Dubuque County
Nikki Hassenfritz
Des Moines County
Rhnnda Mclntyre
Clinton County
John Oberhaus
Muscatine County
M.J. Smith
Clayton County
June 12, 2001
Ms. Laura Carstens
Planning ServiCes Director
City of Dubuque
50 W. 132 St.
Dubuque, IA 52001
Dear Ms. Carstens:
JUN 1 $ 2001
The Iowa M/ssissippi River Parkway Commission is pleased to provide this
endorsement for your National Scenic Byway Grant application for the Iowa
Great River Road Interpretive Center at the M/ssissippi River Museum at
Dubuque, Iowa.
The project is consistent with the Iowa Corridor Management Plan for the Great
River Road National SCenic Byway.
If we can be of further assistance in this matter, please do not hesitate to call
upon us.
Sincerely,
Patsy15. Ramacitti
Chair
cc: Margaret Roetman, IDOT
::.-:~:: 4674 Kyrmelworth Dr., Bettendoff, Iowa 52722 Ph0ne: 563-332-5446 FAX: 563-344-2633