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Dubuque Main StreetCopyrighted March 16, 2026 City of Dubuque WORK SESSION # City Council ITEM TITLE: 6.00 PM - Dubuque Main Street SUMMARY: Dubuque Main Street Director David Barba will present Dubuque Main Street's annual report and an overview of the organization. SUGGUESTED DISPOSITION: ATTACHMENTS: 1. Presentation Page 12 of 811 r 2025 �.DUB000E MAI i• No i . 'R f 10 Ali,- 7"=L C TREE Li -Nk lqw. �r IF \ _ •I F i f wrl"� %ft 14, . dow A 4 D U B U Q U E MAIN STREET Executive Director David Barba OUR TEAM Staff David Barba • Exec. Director Laura Bertjens • Operations Manager Dubuque Farmers'Market Lucas Delaney • Onsite Manager Hunter Jancek • Onsite Manager Executive Committee Creed Waelchli • Cottingham & Butler Kari Pape • Nicolet Bank Terry Mozena • Mozena Realty Jill Connors • City of Dubuque Laura Roussell • City of Dubuque Taryn Bennett • Cottingham & Butler Alyssa Carlson • O'Connor & Thomas -14!L- D U B U Q U E STREET Board of Directors Eric Helminiak • Origin Design Adam Killion • Capra Bank Jim Klostermann • Dupaco Com. Credit Union Alex Lee • The Spot Nutrition Brandon Lynch • UMB Bank Ben Graham • Graham's Style Store Tony Pfohl • The Fischer Companies Wendy Vosberg • TH Media Chris Wand • FEH Design Karen Cavanagh • Premier Bank Jessica Kieffer • Gronen Page 14 of 811 OUR CURRENT LEVEL OF CITY FUNDING • D U B U Q U MAIN STREET Paid Annually to Dubuque Main Street in Quarterly Payments via Purchase of Services Agreement Page 15 of 811 fillwom !Jmmkio olt /,_ DUBU9u-E a vina/us� iVaAAW BY DUBUELE MAIN STREET ITO =,, re ]DUBUQUE AND ALL THAT JAZZ r1 -Alm`wd t / r 'l ■ vIV Is i rr 0 AND-1VUBUqUF ft -- r�r PM4 �'-ILA Amrp I � MEMO � 41, . i v u % I 00�� ?�e* A afth N to ftb imNl eggs DUBU E, *7;jrwm%%o !PaA 4&tftt&tx a /� BY DUBU�E MAIN STREET 2025 Statistics 375 Unique Zip Codes Collected Recorded Visitors from Hawaii, to Connecticut, and many more. $117,586.00 in Token Sales in 20 120 Vendors accepted 42 New Tables, Benches & High T added to increase amenities. ps a- MONEY MARKE b -4w t* l Iqmwlrm 00" *P%b. 1 r� �s / i N I 1,000t , • DUBUQ,.uE BY DUBUG-uE MAIN STREET 1 ... ' • 1. r. - 1k �61 rL1q UK r-1 0 _ 3U,UUU DRA LC 325 to provide irouahout the F �jumhaset •I•]ore IIM1■misIII I• s a A Jeep omw - i 'I&M 10 1 V. I • - • i Vendors annually since 202 Highest recorded in 2025 a 11, '0 Join the Fun & Build a Business 120 Vendors Hosted in 2026 Avg,, $103,586.,80 in Token Sales goes directly to our Farmers' Market 1. t >$117k a• w Page 19 of 811 ►r 9 L 1 W z to i wmm AV WWI 14 D U B U�E .. : BY DUBUQ—uE MAIN STREET - ti'- ` � •�' lam- - .. '� •:1 -- �. \- �'�' r • � � ♦��r1-. 'l,• FPS F--I .jrn" InInc 7[, V Dancp-C intinued Develnr �jertormance 5tvie Prod 911111114 W. PIP �� rl t t 1)P c a, • [1 I ,1 ORA# r - r d ram. I r yoking Ahead 2026 Ni Revenue Streams Unlocked -arm Bureau Sponsorship xpansion of Merchandise Sales. 4Ilows us to further invest in the armers' Market Upcoming DRA Grant Proposals To Continue to Enhance Amenities Enhnced Marketing to Meet Rising Needs of Vendors,, Page 21 of 811 1 r I !. = • -55,000 Lc ed a If)() Gain in 209 , I - , - 512 ri Drives Attend u r-I I YZ-A I r• we MEtA 0 �� 4 1 r! i 4 dot Aw ......... ......... - i omft g a Iry 4. Y- 11.6 NX lb of qp Irk 4V* Ir N i, too ' op i AIW 411 AND ALL THAT AT a a PM ILi LJ SMR v *� Tl■: 0 ITtyl I M (9 •11i01• oil 111M:jits role • `; .mod,: • roe '•'�� An o A M ` 40 n L J ❑11C I 4 L] IL a1111101 aIIISTAII♦Was ■/ I1r:i�.43aIIrII10 r-I J M �- r 1. J F'1 i� 11 7:iTi7k"fi n utjyb yuu I go based touring band �cs" rPturnad to All Th 911=840 0110, (� I I • .�� ' a '•!V = _ � _ 1 � �i rook L L `III I r� • F L Y . zt;nTf)JCA 114 1 woo tA#4 t 0 1 t M ` .qr s.1� ppr k i y as AWL �ODUBUQUE AND ALL THAT JAZZ&I w � �UBUQU AND ALL THAT jAZ 3. / fir, rf I I I i 141F* Aw, 000� pop i Ab -�6 \r t \ qF t a�1 'Wow=- - At 40 dw WI A Celebrate Local Music With Your Neighbors in 2026 DZ Combo Returns with a Growing Cast of Support. 6 Supporting Acts joining the Combo in 2026. 10 of Soul Returns as a fan favorite. Operational Improvements a focus of 2026. Additional Volunteers & Vendors Needed to support a growing audience. Page 26 of 811 • 4 �• T 401) -�(A Success in 2025 ,qM Ar Paves the Way for BiPlans ign 2026. 45 Teams of 4 Registered in 2025 $12,808 in Funds Raised in 2025. (An All Time Puttzin'Best) 84.2% Player Retention Rate in 2025 Players who have played Puttzin'in a prior year and came back again. Page 27 of 811 W r, A Long Time Trad'l*t'l* With Room to Grow. A Downtown staple since 2002 $200k+ in Cumulative Revenue., 1,253 Players Participated Through- outthe event's history. 60.7% of all recorded Puttzin'Players never return after their first year. � -A key measurable to identify growth potential. -For every 10 new players we find, 7 only 4 come back for seconds. Ail 71 nl Page 8 of 811 I ne rif IP .:Vfe Pli end hol _QA o D Dur Gc a Ex :FW 4rluml basc r iiensd 0 F4"F4FjU. !11111 iTxTi RPUU]LeU G per-leval Improve Player Retei More Robust Market Reduce Navigational Reward loyal players Raise the Bar for Prc ion onsa on V \i .� 1 ND-<V)1i18GIqUE ►w�" �H� jpllR 1 Ot I MI UlFF $500 GRAND PRIZE (BEST SLOPE) WORST SCORE (FREE 2027 ENTRY) Creative Solutions J) for Complex Obstacles �o $250 BEST COSTUME (FAN VOTE) RAFFLE PRIZES (AT THE FINAL PARTY) New in 2026 "The Golden Putter" Traveling Trophy will be hosted by the venue with the best hole design. Designed and fabricated by local artist Jimmy Cole. -Development of t Your solution for e voting for the best he Puttzin' Pocket Caddy. vent navigation, team scoring, and costume and best hole design. -Reduced Event Boundaries to provide manageable walks between venues. -A Growing Committee of Volunteers from UMB Bank, Lane Madsen State Farm, Lovell & Co., Keller Wi40 lliams Legacy Group, and more! Page 30 of 811 20 Years in the Making, Architecture Days Maentains its Core Support,, 1 Week of Architectural Tours through down- town's history. Led bv volunteers from FEH De- sign, Origin Desig tion of Greater DL n, and the Communit ibuque. y Founda- Page 31 of 811 Washington Park was Activated with Few New Additions Deployed Picnic Tables and Seating amenities from the Farmers'Market DRA Grant to Washington Park. I t n-House Marketing Carried the event o be on par with 2024, 1 .7 .0 'Page 32 0 811 I ITiTmIlyz zj ►-I 11 I l I I• 16. C I re7p7m, re Grant Administration SWAP Grant - MSI Grant Programs Oda ;j atc��rr ` Digital Media Support Pilot Program in 2025 4 Grant Administration How'I't Works,, 1,. Main Street Receives Funding from Partnering Government Agencies and in-house fundraising. Z. Main Street Advocates for downtown stake- holders to engage with and apply for grant pro- grams at dubuquemainstreet.org 3. Main Street Grants Committee Reviews Appli- cations and Scores Accordingly. 4, Main Street Funds Projects that drive private investment and supports the next great down- town businesses., 0 Grant Administration Our Impact Dubuque County SWAP Grant Program -In 2023, Main Street received $130,000 in grant funding for interior renovations -In return we saw $4.6 Million in Private Investment for those projects. Main Street Iowa Challenge Grant -As an accredited organization, we have t portunity to nominate 1 project per year t Pete for exclusive state funding. he op- 0 com- $938,000.00 in State Funding since 2002,, 73.7% Approval for Challenge Grants since 2002 .01 •. J . _fir / � � � - _ J r - .T � J his t •1 r '� •]1ir ,r . T 4" -1 it u 10 L _AM6&Z Page 35 of 811 DIGITAL MEDIA SUPPORT How'I't Works,, h, Is A Downtown Business, Event, or Non Profit Books a Photographer at dubuquemainstreet.org/ booking 2,9 DMS Photographer captures professional quality content at little or no cost to the client. 3. Clients Receive their use for their own needs. photos with full rights to 4. Dubuque Main Street posts content our social media pages to raise awareness of the amazing things happening in our downtown. Ar Na PROVING THE MODEL FOR FUTURE GROWTH. 40 Businesses & Organizations supported in 2025 27 Events Captured Downtown Dubuque is not fully capitalizing on the communication and marketing poten- tial of the Internet and social media. DMS is able to produce content for those who need it most, at a high level, with min- imal production costs for our organization and the clients. Page 37 of 811 0 ARKF-FINL n F COMP 3y prioritizing ir reach, saved holder At Ak -nvuse MdUKeLIHY we Vt dowi Honey, and offered an accessible npwqprvi, ddbeu i sta ke MORE SAVINGS, MORE IMPACT 2551000 FACEBOOK REACH Unique users that saw us in 2025. A 37.5% increase over 2024. +84.8 Oj/0 ENGAGEMENTS Your likes, shares, comments, and every which way you show that you care I OUR CURRENT LEVEL OF CITY FUNDING • D U B U Q U MAIN STREET Paid Annually to Dubuque Main Street'l*n Quarterly Payments via Purchase of Services Agreement Page 39 of 811 FY25 & FY26 BUDGET •INCOME Inc Ln urces - Restricted Grant Income -Unrestricted Grant Income -Private Income + Product Sales -In Kind Materials, Space & Services -Farmers' Market -Pledges -City Purchase of Services -Special Events -Misc. Income Total FY25 (Jul 2024-Jun 2025) $108)000.00 $1195.00 $971456.56 $961851.00 $511451.00 $961211.00 $941976.12 $468.00 $5491323o9l _.,�940 + D U B U Q U E fvll. ■E ,MAIN STREET FY26 (YTD Actuals) $201000 $12)884.28 $11294.99 $641971.04 $81176.71 $36)489.21 $72)158.25 $181843.49 $235)221066 YTD �467185100 FY26 Budget Page 40 of 811 FY25 & FY26 BUDGET • EXPENSES gra ing Expenses - Grant Programs (Pass Through) -In Kind Materials, Space & Services -Farmers' Market -Special Events -Misc. Expenses -Staffing / Payroll -Rent, Utilities, & Insurance -Accounting Dues & Professional Services -Development & Promotions Total Net Income A FY25 (Jul 2024-Jun 2025) $122)370.00 $971717.00 $341072.00 $731987.00 $8)368.00 $150)617.00 $391833.00 $9)788.00 $271092.00 $5711844oOO -$221416.00 MAIN STREET FY26 (YTD Actuals) $251768.00 $64)971.00 $71265.00 $191632 $51660.00 $83)092.00 $24173.00 $131566.00 $11646.00 $245,773.00 • $411 k Projected FY26 -$19,884.00 • +$56,841.00 Projected FY26 Page 41 of 811 FY25 & FY26 BUDGET • ANALYSIS 1. Programming Costs are Down Dramatically, But Results are Up. - Special Events Expenses -Farmers' Market Expenses - FY25: $73)987.00 - FY25: $341072.00 - FY26 Budget: $41,870.00 - FY26 Budget: $34,750 -A, MAIN STREET - ($32,117.00) FY25 vs. FY26 ----------------- - On Par with FY25 We've cut special events spending by more than 43% and we are generating better returns. Last year, 3 Music on Main Events lost-$5,000 vs. 1 event that netted us +$15,000 2,, Development & Promotional Spending: From $9.1 k to $4.5k - Development & Promotions - FY25: $91092.00 - FY26 Budget: $4,500.00 We embraced our core competency of marketing as an in-house asset. By relying less on third party providers, we were able to stretch our budget further, while still Advancing our marketing key performance indicators considerably. Page 42 of 811 FY25 & FY26 BUDGET • ANALYSIS 3. Staffing is Leaner but our Organization is Stronger., - Staffing / Payroll - FY25: $1501617.00 - FY26 YTD: $83)092.00 -A, MAIN STREET - Monthly Rate: $12,551.00 vs. $9,952.00 Monthly Payroll is down 21 %. But the program has not declined. Events are more profitable, the Farmers' Market added new amenities and increased the setup & tear down workload, grants are being administered with a new digital platform that we have developed in-house, Puttzin' reached new heights and is poised to take more steps forward in 2026 and Jazz has found it's audience again. The savings come from right -sizing our team to get back to our core, not from cutting capacity. 4,, More Money Going to Our Mission, Less to Overhead. - Total Operational Expenses - FY25: $2261806.00 - FY26 Budget $159,650 ($68,806.00) -30.3% Overhead Costs. Operational overhead is on pace to come in $50,000 lower than last year. That's $50,000 more going to programs, services, mission, and helps us close the gap toward a balanced budget. Either way, your investment is being managed more responsibly than it was in FY25. Page 43 of 811 11 41u M _wr aa4a r r 0 F s i� I S � l -w l•/ i ® .IAL ream ,-1 I Dubuque ai Mn Street. David Barba Dubuque Main Street 1069 Main Street Dubuque, IA 52001 3/17/2026 563-590-7078 dbarba@dubuquemainstreet.org dubuquemainstreet.org I ON a- J^` ��• ��A:�:► STREET r '■