Smart Parking & Mobility Management Plan: Mobile LPR System Request Copyrighted
June 1, 2026
City of Dubuque ACTION ITEMS # 5.
City Council
ITEM TITLE: Smart Parking & Mobility Management Plan: Mobile LPR
System Request
SUMMARY: City Manager recommending approval to allow
Transportation Services Parking Division to select a vendor
from the proposals submitted for the Mobile License Plate
Recognition Enforcement (Mobile LPR) Request for Proposal
(RFP). A final contract will be brought back to City Council for
final approval.
SUGGUESTED Receive and File; Approve
DISPOSITION:
ATTACHMENTS:
1. MVM Memo Smart Parking & Mobility Management Plan_ Mobile LPR System
Request
2. Memo to Council LPR 5-28
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Dubuque
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TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Smart Parking & Mobility Management Plan: Mobile LPR System Request
DATE: May 27, 2026
Director of Transportation Services Ryan Knuckey is recommending City Council
approval to allow Transportation Services Parking Division to select a vendor from the
proposals submitted for the Mobile License Plate Recognition Enforcement (Mobile
LPR) Request for Proposal (RFP). A final contract will be brought back to City Council
for final approval.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
v
Mic ael C. Van Milligen
MCVM:sv
Attachment
cc: Crenna Brumwell, City Attorney
Cori Burbach, Assistant City Manager
Ryan Knuckey, Director of Transportation Services
Jenny Larson — Director of Finance & Budget
Gus Psihoyos - City Engineer
Joe Pregler - Chief Information Officer
Jill Connors, Economic Development Director
Russ Stecklein, Operation Supervisor— Parking Division
Antonio Mouzon, Office of Community Impact Director
Justine Hull, Traffic Engineer
Jim Bousley, Project Manager
Page 965 of 1000
Dubuque
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TO: Michael C. Van Milligen - City Manager
FROM: Ryan Knuckey— Director of Transportation Services
SUBJECT: Smart Parking & Mobility Management Plan: Mobile LPR System Request
DATE: May 21, 2026
INTRODUCTION
The purpose of this memorandum is to request City Council approval to allow
Transportation Services Parking Division to select a vendor from the proposals
submitted for the Mobile License Plate Recognition Enforcement (Mobile LPR) Request
for Proposal (RFP).
BACKGROUND
The Dubuque Main Street, Central Avenue Corridor areas and Historic Millwork District
make up a majority of the core downtown business district in Dubuque. Having
convenient, available parking in downtown Dubuque is a concern for many local
employers, property developers, and residents. A lack of available parking spaces can
lead to employees, customers, tenants, and homeowners walking undesirable distances
between open parking spaces and their final destinations.
The City is seeking to implement holistic transportation solutions to provide a positive
customer experience that financially supports the system, from customer point of origin
to point of final destination, which also minimizes travel time. Implemented solutions will
maximize existing city mobility and parking assets and resources, leverage best in class
parking and smart transportation technology, and identify future opportunities for
efficiencies.
The guiding principles developed for the Smart Parking & Mobility Management Plan
Development include:
• Parking is a key ingredient for keeping the downtown economically viable.
• Parking needs to be a partnership between the public and private sectors.
• Fair and accessible mobility solutions are one of the core components of a
community' s livability because it provides access to living wage jobs, healthcare
services, quality education, cultural institutions, and recreation opportunities.
• Parking access and any updated policies need to meet the needs of a diverse
group of users.
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• Parking must be fully integrated with Transit and other forms of transportation
system mobility in order to maximize efficiencies and customer experience.
• Parking and transportation mobility is not free, and an updated revenue fee
structure needs to be established.
• Parking and mobility solutions need to utilize the most up to date technology and
must be simple to use and manage across all platforms.
• To the maximum extent feasible, parking, and subsequent modes of travel to
final points of destination must feel safe for customers.
• A business strategy that works in a post-pandemic environment needs to be
developed.
A work session took place in City Council chambers on May 4t" to discuss the results of
the RFP along with other comparable cities. Comparable cities included multiple cities
in lowa along with other Midwest cities comparable in size. The comparisons showed
the differences in approaches and managing parking in the downtown areas.
During the work session, the topic of potential "free time" was discussed as an approach
by other cities including Waterloo having the first hour free. The Kiosk and Mobile App
system will be able to accommodate this need if this process is recommended when the
new equipment is installed. The Mobile LPR system will be able to enforce this process
also.
City staff recommended moving forward with interviewing and purchasing a Mobile LPR
system to make the City of Dubuque's Parking process more efficient along with
allowing for multiple approaches in maintaining and regulating parking in Dubuque's
downtown.
DISCUSSION
City staff is recommending moving forward with the selection of a vendor from the
proposals submitted to the RFP for the Mobile LPR system for our PEOs. The end
solution must also be able to integrate with the Pay by Plate Multi-Space Meter (PbP
MSM) RFP and be able to fully integrate with AIMS, our parking management software.
RECOMMENDATION
It is recommended that City Council allows Transportation Services Parking Division to
select a vendor from the proposals submitted to the RFP for a Mobile LPR System for
the PEO Vehicles as part of the Smart Parking & Mobility Management Plan
Development and Implementation Project. A final contract will be brought back Infront
of City Council for final approval.
BUDGET IMPACT
The Parking Department estimates the Mobile LPR System will cost $150,000
depending on proposals submitted. Funds will come from the Smart Parking System
Capital Improvement Project (CIP) (4683000005) with a current balance of$1,831,964.
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ACTION TO BE TAKEN
I respectfully request City Council's authorization to select a vendor from the proposals
submitted for the RFP for the Mobile LPR System. A final contract will be brought back
to City Council for final approval.
cc: Jenny Larson — Director of Finance & Budget
Gus Psihoyos - City Engineer
Joe Pregler - Chief Information Officer
Jill Connors - Economic Development Director
Russ Stecklein - Operation Supervisor— Parking Division
Antonio Mouzon - Office of Community Impact Director
Justine Hull - Traffic Engineer
Jim Bousley - Project Manager
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