2 7 11 Convention and Visitors Bureau_Budget MaterialsINCOME:
City Loan
Bureau Services
Retail Sales
Co -Op Programs
Grants
City of Dubuque
Dubuque County
Total
FY 2010 -2011 year end actuals
EXPENSES:
Convention Marketing
Group Tour Marketing
Independent Traveler Marketing
Awareness Development
Personnel
Administrative
Support Services
Total
35,000.00
10,000 00
35,500.00
80,000 00
57,000.00
776,928 40
25,000.00
1,019,428.40
141,200.00
22,500.00
262,000.00
75,500 00
379,100.00
71,000.00
77,000.00
1,028,300.00
NET - 8,871.60
INCOME:
City Loan
Bureau Services
Retail Sales
Co -Op Programs
Grants
City of Dubuque
Dubuque County
Total
FY 2011-2012 projected year end
EXPENSES:
Convention Marketing
Group Tour Marketing
Independent Traveler Marketing
Awareness Development
Personnel
Administrative
Support Services
Total
Budget
Net Income &t Expenses
35,000.00
25,000.00
36,000.00
60,000.00
65,000.00
823,109.15
25,000.00
1,069,109.15
140,500.00
26,500.00
277,855.15
81,000.00
392,254.00
71,000.00
80,000.00
1,069,109.15
NET 0.00
FY 2010 -2011 year end actuals
Bureau Services:
Visitor Guide 3,000.00
Print Co -Ops 7,000.00
Calendar of Events
Hospitality
Subtotal 10,000.00
Retail Sales:
Maps
Video Sales 500.00
Gift Shop 35,000.00
Subtotal 35, 500.00
Co -Op Programs:
Partner Income 80,000.00
Member Income
Subtotal 80,000.00
Grants:
EITA 2,000.00
State 50,000.00
DRA 5,000.00
Subtotal 57,000.00
City of Dubuque:
Hotel /Motel Tax 81 1,928.40
City Loan - 35,000.00
Subtotal 776,928.40
Dubuque County 25,000.00
Total Income 984,428.40
Budget
Income
FY 2011 -2012 projected year end
Bureau Services:
Visitor Guide 3,000.00
Print Co -Ops 7,000.00
Calendar of Events
Others 15,000.00
Subtotal 25,000.00
Retail Sales:
Maps
Video Sales
Gift Shop 36,000.00
Subtotal 36, 000.00
Co -Op Programs:
Partner Income 50,000.00
Member Income 10,000.00
Subtotal 60,000.00
Grants:
EITA
State 55,000.00
DRA 10,000.00
Subtotal 65,000.00
City of Dubuque:
Hotel /Motel Tax 858,109.15
- 35,000.00
Subtotal 823,109.15
Dubuque County 25,000.00
Total Income 1,034,109.15
Assoc. Marketing:
MPI 1,500 00
SAE 5,000 00
IMA
Lead Development 6,500.00
Subtotal 13,000.00
Corporate Marketing:
Connect Marketplace 4,000.00
Hotel Resources 1,200.00
Rejuvenate Tradeshow 4,000 00
Small Meetings Market 3,500.00
Lead Development 4,500.00
Subtotal 17, 200.00
Bid Process:
Presentation 4,000 00
Incentives 18,800.00
Subtotal 22,800.00
Marketing:
Publications 4,200 00
Direct Mail
Ad Placements
Subtotal 4,200.00
Convention Services:
Supplies 2,000 00
Hospitality 2,000 00
Specialty Items 1,000 00
Subtotal 5,000.00
Hometown Hero: 4,000.00
Sports Marketing:
Marketing 26,100.00
Event Assistance 48,900 00
Subtotal 75,000.00
TOTAL 141,200.00
Corporate Marketing:
Budget
Expenses 1 Convention Marketing
FY 2010 -2011 FY 2011 -2012
Assoc. Marketing:
MPI 2, 000.00
ISAE 5,000.00
IMA
Lead Development 5,000.00
Subtotal 12,000.00
Connect Marketplace 5,000.00
Hotel Resources 3,000.00
Rejuvenate Tradeshow 4,000.00
Small Meetings Market 3,500.00
Lead Development 4,000.00
Collaborate Marketplace 3,500.00
Subtotal 23,000.00
Bid Process:
Presentation 4,500.00
Incentives 8,000.00
Subtotal 12, 500.00
Marketing:
On Line 1,500.00
Direct Mail 2,500 00
Ad Placements 3,000.00
Subtotal 7,000.00
Convention Services:
Supplies 2,000.00
Hospitality 2,000.00
Specialty Items 2,000.00
Subtotal 6,000.00
Hometown Hero: 5,000.00
Sports Marketing:
Marketing 8, 500.00
Event Assistance 66,500.00
Subtotal 75,000.00
TOTAL 140, 500.00
Tradeshows:
NTA / World Religious Travel Assoc. 5,000.00
ABA 3,000.00
Bank Travel 1,500.00
Heritage Club International 3,000.00
Heartland Travel Showcase 3,000.00
Subtotal 15, 500.00
Publications:
FY 2010 -2011 year end actuals
Group Leader Development:
Co -Op Advertising
Direct Mail
Promotions 5,000 00
IGTA 2,000.00
Subtotal 7,000.00
TOTAL 22, 500.00
Budget
Expenses 1 Group Tour Marketing
FY 2011 -2012 projected year end
Tradeshows:
NTA / World Religious Travel Assoc. 4,000.00
ABA 3,000.00
Bank Travel 3,500.00
Heritage Club International 3,000.00
Travel Iowa Marketplace 1, 500.00
Subtotal 15, 000.00
Group Leader Development:
Co -Op Advertising
Direct Mail 3,000.00
Promotions 3,000.00
IGTA 2,500.00
Subtotal 8,500.00
Publications: 3,000.00
TOTAL 26, 500.00
Publications:
Visitor Guide
Subtotal
FY 2010-2011 year end actuals
Media Buys:
Direct Mail, Outdoor, Radio, Print
Account management
Direct mail coops
Subtotal
0.00
0.00
262,000.00
262,000.00
TOTAL 262, 000.00
Budget
Expenses 1 Independent Traveler Marketing
Publications:
Visitor Guide
Subtotal
FY 2011-2012 projected year end
Media Buys:
Direct Mail, Outdoor, Radio, Print
Account management
Direct mail coops
Subtotal
0.00
277,855.15
277,855.15
TOTAL 277,855.15
Travel Writers:
Media Kits
Site Tours
Clipping Service
PR Effort
Subtotal
1,000 00
1,500.00
5,000 00
7,500.00
Hospitality:
Educational Material 2,000 00
Signage 1,000 00
Event 2,000.00
Local Awareness 2,000 00
Subtotal 7,000.00
Chamber Welcome Center
Rent
Maintenance /Supplies 4,000 00
Gift Shop 20,000 00
Brochure Distribution 3,500 00
TSTC & IWCA 1,000 00
Subtotal 28, 500.00
Education /Staff Development:
IACVB Membership 2,000.00
Travel 6,000.00
Tourism Conference 2,000.00
EITA 2,500.00
Subtotal 12, 500.00
Local Awareness:
Travel Federation /Legislative 3,500.00
Calls 1,500.00
Subtotal 5,000.00
AR Festival 15,000.00
TOTAL 75,500.00
Budget
Expenses 1 Awareness Development
FY 2010 -2011 FY 2011 -2012
Travel Writers:
Media Kits 1,000.00
Site Tours 2,000.00
Clipping Service
PR Effort 4,000.00
Subtotal 7,000.00
Hospitality:
Educational Material 500.00
Signage 500.00
Event 2,500 00
Local Awareness 1,500 00
Subtotal 5,000.00
Chamber Welcome Center
Rent
Maintenance /Supplies 3,000.00
Gift Shop 21,000.00
Brochure Distribution 2,500.00
TSTC & IWCA 2,000.00
Subtotal 28, 500.00
Education /Staff Development:
IACVB Membership 3,000.00
Travel 6,000.00
Tourism Conference 3,500.00
EITA 3,000 00
Subtotal 15, 500.00
Local Awareness:
Travel Federation /Legislative 3,000.00
Calls 2,000.00
Subtotal 5,000.00
AR Festival 20,000.00
TOTAL 81,000.00
FY 2010 -2011 year end actuals
Office 247,906 00
Chamber Welcome Staff 43,000 00
Chamber Support Staff 88,264.00
Subtotal 379, 170.00
Administrative 71, 000.00
Support Services 77,000.00
TOTAL 527,170.00
0 00
Budget
Expenses 1 Personnel
FY 2011-2012 projected year end
Office 250,563.00
Chamber Welcome Staff 49,953.00
Chamber Support Staff 91,738.00
Subtotal 392,254.00
Administrative 71,000.00
Support Services 80,000.00
TOTAL 543, 254.00
0.00
0.00 0.00