2 7 11 Convention and Visitors Bureau_Slide Presentation
Welcome & Overview
Partners Partners
Lodging-Outdoors
-
Full ServiceCampgrounds
Limited Service
Bed & Breakfast-Attractions
Camp Grounds
Museums
Wineries &
Breweries
-Restaurants
River Cruises
Port of
Dubuque
-Convenience Stores/Gas Stations Schmitt
Island
-Casinos
Convention & Visitors Bureau
3
| Planning Session
-City/County Government
Tourism Awards
Convention & Visitors Bureau
5
| AWARDS
Convention & Visitors Bureau
6
| AWARDS
Convention & Visitors Bureau
7
| AWARDS
Tourism Awards
2010
Community of the Year
(population up to 10,000)
Dyersville
Green/Sustainable
National Mississippi River Museum &
Aquarium
Hospitality in Tourism
Dyersville
Convention & Visitors Bureau
8
| 2010 AWARDS
Dubuque Visitors
Dubuque welcomed 1.7 million visitors in 2010
•
Group tours brought in 3,300 nights of mid-week
•
business
Travel Iowa Dubuque County Impact Study
Expenditures Payroll Employment State Tax Local Tax
Year(Millions)(Millions)(thousands)(Millions)(Millions)
2009254.0345.382.7612.693.62
2008253.6644.222.6711.613.35
2007253.243.662.7312.033.33
2006236.8241.782.6911.473.14
2005214.7239.692.610.862.93
2004200.1328.692.610.562.81
2003186.0337.772.610.222.68
2002166.8435.252.539.232.42
Convention & Visitors Bureau
10
| Planning Session
2009 Domestic Travel Impact on Iowa
Top 6 Counties Expenditures
Percent Change 2009 over 2008
20.00%
14.59%
15.00%
10.00%
4.35%
5.00%
0.00%
PolkLinnScottJohnsonBlack HawkDubuque
-5.00%
-4.61%
-4.71%
-5.27%
-6.02%
-10.00%
Convention & Visitors Bureau
11
| Planning Session
Dubuque Hotel/Motel Tax Receipts
2000000
1800000
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
200120022003200420052006200720082009201020112012
Convention & Visitors Bureau
12
| Planning Session
Welcome Center & Hospitality
ESTIMATED OCCUPANCY % | 5 YEAR COMPARISON
200520062007200820092010
January47.15%46.86%43.25%44.68%49.30%43.42%
February52.37%51.36%52.63%45.89%50.35%47.36%
March55.99%59.22%58.71%49.78%48.53%50.53%
April53.75%53.19%52.76%47.39%49.16%51.48%
May57.96%58.85%52.86%53.11%56.53%59.57%
June63.96%62.20%65.85%67.21%61.74%67.25%
July73.24%65.98%61.46%69.94%61.89%71.33%
August66.12%60.27%59.99%68.51%60.27%65.42%
September64.32%57.66%59.90%63.15%60.41%66.15%
October67.74%59.26%61.85%67.62%61.82%69.50%
November44.22%47.68%48.51%50.11%43.01%48.32%
December50.26%43.37%39.82%49.00%36.45%41.81%
80.00%
70.00%
60.00%
2005
50.00%
2006
40.00%
2007
30.00%
2008
20.00%
2009
10.00%
2010
0.00%
Convention & Visitors Bureau
14
| Welcome Center & Hospitality
Full Service Hotels 3 Year Comparison
80.0%
70.0%
60.0%
50.0%
2008
40.0%
2009
30.0%
2010
20.0%
10.0%
0.0%
2009 Started out well, took a dip in March, came back up for April/May, then dropped
each month the rest of the year
2010 starts out behind in the 1two quarters, but then picks up ground for the next two
st
quarters
Convention & Visitors Bureau
15
| Welcome Center & Hospitality
Comparison
Limited Service Hotels
90.0%
80.0%
70.0%
60.0%
2008
50.0%
2009
40.0%
2010
30.0%
20.0%
10.0%
0.0%
JANFEBMARAPRMAY JUNJULAUGSEPTOCTNOVDEC
2009 starts off well in the 1quarter, but then at the end of the 2quarter
stnd
drops significantly for the rest of the year
2010 started off good in the 1quarter, but has shown enormous growth the
st
2& 3quarters
ndrd
Convention & Visitors Bureau
16
| Welcome Center & Hospitality
2010 Occupancy Percentages
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
JANFEBMARAPRMAY JUNJULAUGSEPTOCTNOV
Non-Full Service PropertiesFull Service Properties
Convention & Visitors Bureau
17
| Welcome Center & Hospitality
Visitor Guide Requests
Visitor Guide Comparison 2009 –2010
2824
2009
2470
2443
2010
2317
2009 Total Requests | 7895
1469
2010 Total Requests | 9013
845
742
687
621
546
300
298
256
194
150
146
126
115
99
86
59
50
37
28
Convention & Visitors Bureau
18
| Welcome Center & Hospitality
Visitor Guide Requests
How Requests Came In
OnlinePhoneEITAMagazineState LeadsReunionMail
Magazine leads start late in the 1quarter
st
3991
and continue into the 2& 3quarters
ndrd
State Leads mainly came in 2& 3quarters
ndrd
2682
1509
589
168
48
26
Convention & Visitors Bureau
19
| Welcome Center & Hospitality
Lead Requests from Magazines
Jan-Nov 2010
Travel
Meredith
1%
Midwest
Living
21%
Better Homes
& Gardens
31%
Ladies Home
Family Circle
Journal
22%
25%
Convention & Visitors Bureau
20
| Welcome Center & Hospitality
Visitor Guide Requests
Jan-Nov 2010
3000
2500
2000
1500
1000
500
0
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember
Convention & Visitors Bureau
21
| Welcome Center & Hospitality
State Lead Breakdown
Traveliowa.comCoop AdsIllinois TV Leads
909
Traveliowa.com lead
requests; result of ad
placement
509
279
206
191
173
171
115
73
56
MarchAprilMayJuneJulyAugust
Convention & Visitors Bureau
22
| Welcome Center & Hospitality
Top 10 Requests by State
2009 Top 10 Requests by State
1728
Illinois & Iowa 1& 2
stnd
995
937
769 Wisconsin & Minnesota switched
3& 4from 2009 to 2010
rdth
293
218
212
205
200
191
Missouri stayed at 5
Texas moved up from 10in 2009
th
to 6
th
2010 Top 10 Requests by State
Ohio & Michigan switched
1817
Indiana drops to 10
1467
910
New York replaces California
528
337
298
286285
240
223
Convention & Visitors Bureau
23
| Welcome Center & Hospitality
WELCOME CENTER VISITATION STATISTICS
1,200
WELCOME CENTER VISITATION STATISTICS
TRAVEL PARTIES
20092010% CHANGE
1,000
JANUARY
95 68 -28.4%
FEBRUARY
152 115 -24.3%
800
MARCH
268 266 -0.7%
APRIL
194 291 50.0%
600
2009 TRAVEL
MAY
306 311 1.6%
PARTIES
JUNE
466 605 29.8%
400
JULY
439 971 121.2%
2010 TRAVEL
AUGUST
326 738 126.4%
PARTIES
200
SEPTEMBER
371 538 45.0%
OCTOBER
346 624 80.3%
NOVEMBER
146 182 24.7%
-
DECEMBER
206 83 -59.7%
JANUARYAUGUST
FEBRUARYMARCHAPRILMAYJUNEJULYSEPTEMBEROCTOBERNOVEMBER
2010 1quarter travel appears down as compared to 2009
st
2quarter appears to pick up and then show considerable growth
nd
through the 3quarter and into the 4
rdth
Convention & Visitors Bureau
24
| Welcome Center & Hospitality
WELCOME CENTER VISITATION STATISTICS
# OF INDIVIDUALS WITH IN
TRAVEL PARTIES
20092010% CHANGE
2,500
JANUARY
-24.7%
190 143
FEBRUARY
2,000
-21.2%
278 219
MARCH
3.6%
526 545
1,500
APRIL
33.7%
401 536
MAY
-7.9%
786 724
2009 # OF INDIVIDUALS
1,000
JUNE
28.4%
1,109 1,424
2010 # OF INDIVIDUALS
JULY
131.8%
1,024 2,374
500
148.1%
AUGUST
756 1,876
74.6%
745 1,301
SEPTEMBER
-
33.0%
1,005 1,337
OCTOBER
27.3%
293 373
NOVEMBER
-58.5%
405 168
DECEMBER
Growth is attributed to the NMRMA expansion opening as we see
the # of individuals in the parties has increased significantly
Convention & Visitors Bureau
25
| Welcome Center & Hospitality
Presentations have been give to the following:
Country Inn & SuitesDiamond Jo Casino (2 presentations)Liberty Bank
Hilton Garden InnGalena Market House Welcome CenterMainStaySuites
Virginia’s CottageThe Mandolin InnClarke Manor
The Tredway HouseQuiet Walker LodgeGrand River Center
Field of DreamsDyersville Chamber Of Comm.Plaza Antique Mall
National Farm Toy MuseumDyersville Econ. Dev.Comfort Inn Dyersville
Dyer-Botsford HouseDubuque ArboretumBest Western Plus
Holiday Inn (2 presentations)Grand HarborBell Tower Theater
US Bank (5 Branches)Hwy 20 Auto/Truck PlazaDuTrac (4 Branches; 2 pres.)
Hampton InnDubuque Jet CenterDays Inn
Chamber Workshop Wed.Tri-State Tourism ConferenceKwik Stop | Penn.
Dairy Queen | Penn.KwikStop | CentralKwikStop | Keywest
Kwik Stop/Conoco | KeywestKwikStop | Asbury/Univ.Kwik Stop Corporate
Bellevue Chamber of CommerceIowa Welcome CenterLorasCollege (2 pres.)
Lucky Star Buffet
Update CSI Information books
Continue to contact and work with Restaurants
Follow up with businesses for a refresher presentations and or new employee presentations
Convention & Visitors Bureau
26
| Welcome Center & Hospitality
Marketing
Convention & Visitors Bureau
28
| CAMPAIGN
Collateral Pieces
Visitors Guide
Convention & Visitors Bureau
30
| COLLATERAL PIECES
Visitors Guide
•
Attractions by Themed
Categories
•
Ask a Local
•
Cross promotion of create
a customized itinerary.
•
Worship Section
•
Top 5 Ways to enjoy the
Mississippi.
Convention & Visitors Bureau
31
| COLLATERAL PIECES
Tourism DVD
Convention & Visitors Bureau
32
| COLLATERAL PIECES
Vacation Value Card
Convention & Visitors Bureau
33
| COLLATERAL PIECES
Meeting
Planner Guide
2010
Convention & Visitors Bureau
34
| COLLATERAL PIECES
Group Tour
Manual
2011
Convention & Visitors Bureau
35
| COLLATERAL PIECES
www.traveldubuque.com
Convention & Visitors Bureau
36
| COLLATERAL PIECES
www.traveldubuque.com
Average | April –November , 2010
7,411 Visits
54,809 Page views
8.13 Pages/Visit
9:38 Average Time on Site
Top Pages What to Do
Events
Along the River
Convention & Visitors Bureau
37
| LEISURE TRAVELER
www.traveldubuque.com
October 1–31, 2010
6,051 Visits
77,761 Page views
12.85 Pages/Visit
17:41 Average Time on Site
Top Pages What to Do
Events
Along the River
Convention & Visitors Bureau
38
| LEISURE TRAVELER
Leisure Traveler
Markets
Madison
Des Moines
Chicago
Cedar Rapids / Iowa City
Milwaukee
Convention & Visitors Bureau
40
| LEISURE TRAVELER
Billboards
Freeport, IL
Stockton, IL
Rockford, IL
Dodgeville,
WI
Convention & Visitors Bureau
41
| LEISURE TRAVELER
May 2010
WMMM, WCHY &
Madison, WI
Radio
WOLX
April 12 –May 21
Chicago
Television
Convention & Visitors Bureau
42
| LEISURE TRAVELER
Print
Better Homes & Gardens
Family Circle
Ladies Home Journal
Midwest Living
Spring 2010
Convention & Visitors Bureau
43
| LEISURE TRAVELER
Print
Midwest
Destination
Guide
Chicago Sun Times
Spring 2010
Convention & Visitors Bureau
44
| LEISURE TRAVELER
June 2010
Leisure
C.Rapids, Madison
E.Blast
Travelers
& Des Moines
Madison
Web Ad
TheDailyPage.com
June
Des Moines Register
Insert
10, 2010
Wisconsin State Journal
WZEE,
Madison
Radio
WMGN
WMMM,
Madison
Radio
Convention & Visitors Bureau
45
| LEISURE TRAVELER
WCHY, WOLK
e.Blasts
Leisure Travelers
37,000 email addresses
C.Rapids, Des Moines &
Madison
30-65 yrs
70/30 female/male split
Household income of $50,000
3x: June, July & August
Convention & Visitors Bureau
46
| LEISURE TRAVELER
Insert
June 10, 2010
Des Moines Register
Circulation: 116, 775
Wisconsin State Journal
Circulation: 65,000
Convention & Visitors Bureau
47
| LEISURE TRAVELER
July 2010
Leisure Travelers
C.Rapids, Madison
E.Blast
& Des Moines
TheDailyPage.com
Madison
Web Ad
Cedar Rapids
GazetteOnline.com.com
Yahoo.com
Yahoo
THOnline.com
Dubuque
July -August
Big River Magazine
Print
Convention & Visitors Bureau
48
| LEISURE TRAVELER
July 2010
Week of July 5:
WZEE & WMGN
Madison
Radio
Week of July 12:
KATFM & WPVL
Dubuque
Radio
WMT-FM
Cedar Rapids
Radio
WMMM, WCHY,
Madison
Radio
WOLK
Week of July 19:
WJOD
Dubuque
Radio
KZIA
Cedar Rapids
Radio
Week of July 26:
KATFM & WPVL
Dubuque
Radio
WMT-FM
Cedar Rapids
Radio
WZEE & WMGN
Madison
Radio
Convention & Visitors Bureau
49
| LEISURE TRAVELER
e.Blasts
Leisure Travelers
37,000 email addresses
C.Rapids, Des Moines &
Madison
30-65 yrs
70/30 female/male split
Household income of $50,000
3x: June, July & August
Convention & Visitors Bureau
50
| LEISURE TRAVELER
Print
Big River
Magazine
Center Spread
July/August 2010
Convention & Visitors Bureau
51
| LEISURE TRAVELER
August 2010
Leisure Travelers
C.Rapids, Madison
E.Blast
& Des Moines
TheDailyPage.com
Madison
Web Ad
Cedar Rapids
GazetteOnline.com.com
Yahoo.com
Yahoo
THOnline.com
Dubuque
Convention & Visitors Bureau
52
| LEISURE TRAVELER
August 2010
Week of August 2:
WJOD
Dubuque
Radio
KZIA
Cedar Rapids
Radio
WMMM, WCHY,
RadioMadison
WOLK
Week of August 9:
KATFM & WPVL
Dubuque
Radio
WMT-FM
Cedar Rapids
Radio
Week of August 16:
WJOD
Dubuque
Radio
KZIA
Cedar Rapids
Radio
Week of August 23:
KATFM & WPVL
Dubuque
Radio
WMT-F
Cedar Rapids
Radio
Convention & Visitors Bureau
53
| LEISURE TRAVELER
e.Blasts
Leisure Travelers
37,000 email addresses
C.Rapids, Des Moines &
Madison
30-65 yrs
70/30 female/male split
Household income of $50,000
3x: June, July & August
Convention & Visitors Bureau
54
| LEISURE TRAVELER
September 2010
Sept-October 2010
BigRiver Magazine
Print
Chicago Sun
Midwest Destination Guide
Print
Times
Chicago
Tribune
Week of September 6:
KATFM & WPVL
RadioDubuque
WMT-FM
RadioCedar Rapids
Convention & Visitors Bureau
55
| LEISURE TRAVELER
Print
Big River
Magazine
Center Spread
Sept-Oct 2010
Convention & Visitors Bureau
56
| LEISURE TRAVELER
Print
Midwest
Destination
Guide
Chicago Sun Times
Fall 2010
Convention & Visitors Bureau
57
| LEISURE TRAVELER
January 2011
½ page full color ad
Iowa Travel Guide
Print
Convention & Visitors Bureau
58
| LEISURE TRAVELER
April 2011
Family Circle
Print
Better Homes & Gardens
Ladies Home Journal
Convention & Visitors Bureau
59
| LEISURE TRAVELER
May 2011
½ page color
Iowa Travel Guide
Print
½ page color
Midwest Vacationer
Print
double travel directory
Best of the Midwest
Print
full page
Midwest Destination Guide
Print
Convention & Visitors Bureau
60
| LEISURE TRAVELER
PR
PR Coverage
Hosted Travel Writers
Daily London Telegraph
Journals & Topics
Post Tribune
KCRG Road Show
Better Homes & Gardens
Chicago Sun Times
Leisure Group Travel
Convention & Visitors Bureau
62
| PR
PR Coverage
Collaborated with
ChicagoTribune.com
Courier Magazine
Midwest Living
Parenting Magazine
CNNMoney.com
Quinby’sWaterway Journal
Meetings Mid America
AAA Living
Convention & Visitors Bureau
63
| PR
PR Coverage
Convention & Visitors Bureau
64
| PR
Convention & Group Sales
Convention Sales
Driven by the Sales Committee
•
Made up of hotels, attractions, bed & breakfast’s
–
Focused on Lead Generation through
•
Local contacts
–
Regional Shows and Events
–
National Shows and Events
–
Convention & Group Sales
66
Convention Sales | Shows
Connect Marketplace | CollinsonPublishing
•
-Developed for the SMEF Market (Social, Military, Educational,
Fraternal)
-Gives 7 to 8 minutes to talk one on one with planner
-2009 Dubuque CVB had 27 appointments
-ROI on this show was value of exposure for 1year | Three possible site visits
st
-2010 Dubuque CVB had 25 appointments
-ROI | Three possible RFP’s and One possible site visit
Convention & Group Sales
67
Convention Sales | Shows
Rejuvenate Marketplace | CollinsonPublishing
•
Developed for the religious market
–
Gives 7 to 8 minutes to talk one on one with planner
–
2009 Dubuque had 28 Appointments
–
ROI on this show was value of exposure | 1 site visit secured for May 2011
•
2010 Dubuque had 23 Appointments
–
Met with one planner immediately after show for their 2013 conference|
•
3 possible site visits
Convention & Group Sales
68
Convention Sales |Shows
Meetings Quest Tradeshow | Minneapolis
•
Developed for the average meeting planner, 13year in Minneapolis
th
–
Tradeshow format where individuals “shop” booths
–
First Time Show in 2010
–
Leads generated 16 at show | 1 good potential for future RFP
–
Total of 450 leads given from show to work
•
Convention & Group Sales
69
Convention Sales | Sales
Efforts
Iowa Society of Association Executives (ISAE)
•
Quarterly Meetings
–
Annual Iowa Cubs Event
–
Rent 2 skyboxes, bring 10 to 15 planners with DBQ reps
•
Sales Calls after Quarterly meetings to individuals
–
Meeting Professionals International (MPI)
•
Monthly meetings with the Heartland Chapter
–
Development of Eastern Pod
–
Grand River Center & Dubuque CVB
•
Convention & Group Sales
70
Convention Sales | Sales
Efforts
Created New Meeting Planner in 2010
•
Group Tour Manual
•
Monthly Sales Calls to surrounding communities
•
Familiarization (FAM) Tours starting in Spring 2011
•
Develop program with local hotels/attractions to put together 4 FAMS
–
in 2011 with specific incentives for contracts signed
Convention & Group Sales
71
Convention Sales | Sales
Efforts
Installed ACT! Database software to assist in tracking
•
new and potential business
Mail blitz’s to targeted groups with new Meeting
•
Planner
Marketplace follow up from events attended
•
throughout year
Convention & Group Sales
72
Convention Sales = Economic
Impact
200. Average Convention Size in Dubuque
•
1.5 Days. Average amount of time groups spend in
•
Dubuque
$131,000. Average economic impact to Dubuque per
•
group
Convention & Group Sales
73
Convention Sales
2011 Booked Business
To date 31,270 delegates booked into Dubuque area
•
with CVB assistance
(as of 12.7.10)
National Conferences
•
Heritage Clubs International | March | 200 people
–
National Association for Rural Mental Health | June | 250 people
–
State Conferences
•
State of Iowa Rotary | February | 300 people
–
Iowa Psychological Association | April | 100 people
–
Iowa Association of Business & Industry | June | 500 people
–
Iowa Recycling and Solid Waste | October | 300 people
–
Convention & Group Sales
74
Convention Delegates
*As tracked by the CVB through properties reporting
# of People
80000
70000
60000
50000
40000
30000
20000
10000
0
Year
04050607080910
Convention & Group Sales
75
Group Tours
Group tours make up a good chunk of
•
mid-week business May –October for some full and
many limited services
Average motorcoachgroup size in 2010 was 37
•
people
Group tours touch a variety of businesses in the area;
•
spreading the wealth
Convention & Group Sales
76
Group Tours
2.5. Average stay in Dubuque
•
$23,118.85. Average economic impact from 2.5 day stay in
•
Dubuque
$5,318.75. Average economic impact from 1 day tour in
•
Dubuque
Average age of group tour delegate in Dubuque 55 to 60
•
2009 was a slow year in DBQ for Group Tours, saw a pick up in
•
2010 and look for a bigger pick up in 2011
Convention & Group Sales
77
Group Tours | Shows
National Tour Association (NTA)| November
•
CVB has attended for years
–
10 minute face to face appointments
–
One of only 3 from Iowa to attend annually
–
2009 | 23 appointments with 1 group secured
•
Group spent two nights in Dubuque generating $23,118.85
more than paying for CVB attendance at show
2010 | 20 appointments with two potentials
•
One group looking at skiing resorts
Convention & Group Sales
78
Group Tours | Shows
American Bus Association (ABA) | January
•
CVB has attended for years
–
7 Minute Appointment Based Show
–
One of several that attend annually from Iowa
–
2009 | 15 appointments with good leads
•
2010 | 26 appointments with 1 group secured
•
for one night stay in June 2011 with estimated
economic impact of $14,811.30
Convention & Group Sales
79
Group Tours | Shows
Heritage Clubs International Peer Group
•
CVB attended for two years
–
Bank Travel Planners
–
Secured this show for Dubuque | March 2011
–
Tradeshow based
–
One of only four Iowa organizations to attend
–
2009 | 64 planners attended with one site visit secured by bank
•
from California came through May 2009
2010 | 58 planners attended with one day trip secured generating
•
$5,318.75 in economic impact, more than paying for show
Convention & Group Sales
80
Group Tours
2011 CVB Booked Business
Star Destinations | May 2011
•
Two Gals and A Bus | May 2011
•
Medicine Lake Tours | June 2011
•
Winnebago Industries | July 2011
•
Plus others
Convention & Group Sales
81
Hometown Hero
Developed to bring locals into limelight through
•
assisting CVB with convention & meeting recruitment
2009 Hometown Hero’s brought in 14,000 delegates
•
creating over $12 million in economic impact
2010 Hometown Hero’s brought in 15,000 delegates
•
creating over $13.1 million in economic impact
Convention & Group Sales
82
Hometown Hero | Awareness
Multiple ads placed in Tri-State Business Times
•
throughout year
Tradeshow attendance at events in Dubuque area
•
Annual Hometown Hero Christmas Caroling
•
Convention & Group Sales
83
Festivals & Events
America’s River
Festival
Date: June 10-12, 2011
Location: Port of Dubuque
Estimated Attendance: 10,000
Yr: 7
Convention & Visitors Bureau
85
| FESTIVALS & EVENTS
Art
Market
Dates: Saturdays, June 4 & 8, July 2 & 16,
August 6 & 20
Location: Port of Dubuque
Estimated Attendance: 3,000
Yr: 2
Convention & Visitors Bureau
86
| FESTIVALS & EVENTS
Future Festivals
Film
Festival
Date: Tentative | 4 days, April/May 2012
Location: 10 Local Venues
Estimated Attendance: 2,000
Convention & Visitors Bureau
88
| FESTIVALS & EVENTS
The Generals’
Cruiz-In
Date: June 2-5, 2011
Location: Galena, IL
Estimated Attendance: 400-800 Cars
Convention & Visitors Bureau
89
| FESTIVALS & EVENTS
Dubuque Regional Sports
Commission
DUBUQUE REGIONAL SPORTS COMMISSION
& ECONOMIC IMPACT
-Sports Authority Districts are compromised of 10 in state communities who include:
AmesFort Dodge
Cedar RapidsDubuque
Council BluffsDes Moines
Sioux CityWaterloo/Cedar Falls
Quad CitiesMason City
-Since 2007 the Dubuque Regional Sports Commission has supported over 80 sporting events
• Over 11 National Championship Caliber Events
• Over 65 Local Sporting Events
-Generated over $10 million in economic impact
-Attracted over 250,000 visitors from across the U.S.
-Creating new sporting events
Convention & Visitors Bureau
91
| FESTIVALS & EVENTS
Past Sporting Events
Dock Dogs National
Championships
Date: October 15-17, 2010
Location: Port of Dubuque
Estimated Attendance: 5,000
Convention & Visitors Bureau
93
| FESTIVALS & EVENTS
Dubuque Duathalon
Date: July 16, 2011
Location: ChavenelleRoad
Estimated Attendance: 250
Yr: 2
Convention & Visitors Bureau
94
| FESTIVALS & EVENTS
Winter Iowa Games
Date: January 28-30, 2011
Location: Dubuque Facilities
Estimated Attendance: 4,200
Yr: 18
Convention & Visitors Bureau
95
| FESTIVALS & EVENTS
RAGBRAI 2010
Date: Saturday, July 31
Location: Port of Dubuque
Estimated Attendance:20,000
Convention & Visitors Bureau
96
| FESTIVALS & EVENTS
Future Sporting Events
MantasticGuyathlon
Date: August 12-14, 2011
Location: Mystique, The Meadows
Estimated Attendance: 216
Convention & Visitors Bureau
98
| FESTIVALS & EVENTS
Cabela’s King Cat Trail
Date: August 27, 2011
Location: Schmitt Island
Estimated Attendance: 280
Convention & Visitors Bureau
99
| FESTIVALS & EVENTS
AIM Walleye
Date: TBD, 2011
Location: Schmitt Island
Estimated Attendance: 200
Convention & Visitors Bureau
100
| FESTIVALS & EVENTS
Iowa State
B.A.S.S
Federation
Fishing
Tournament.
Date: Sept 9-11, 2011
Location: Schmitt Island
Estimated Attendance: 150
Convention & Visitors Bureau
101
| FESTIVALS & EVENTS
Packages & Getaways
Girl Friend Getaway
Date: Fall. 2011
Markets: Chicago,
Rockford, Madison,
Des Moines,Tri-States,
Iowa City,
Cedar Rapids
Convention & Visitors Bureau
103
| FESTIVALS & EVENTS
Winter Ski Packages
Date: Winter, 2012
Markets: IA, IL, WI, MO, MN,
SD, ND, IN, NE, OH, KS
Ski Clubs: 180
Convention & Visitors Bureau
104
| FESTIVALS & EVENTS
Thank you