Loading...
11 7 11 Sustainable Dubuque Quarterly Report Slide Presentation SUSTAINABLE DUBUQUE Quarterly Progress Reports November 7, 2011 Regional Economy: a diversified regional economy with opportunities for new and green markets, jobs, products and services. Smart Energy Use: energy conservation and expanded use of renewable energy as a means to save money and protect the environment. Resource Management: the benefits of reducing, reusing and recycling resources. Community Design: the built environment of the past, present and future which contributes to its identity, heritage and sense of place. 1.Growing Sustainable Communities Conference 2.Buyer Supplier Network 3.Greater Dubuque Development Corporation campaign 4.Sustainability Innovation Consortium 5.NICC Green Jobs 6.Smarter Sustainable Dubuque Tonight’s Agenda Recap of Conference Partnership Agreement  Planning Committee  Programming  Branding & Promotion  Outcomes  Next Year  Presented & hosted byPresented & hosted by Partnership Agreement Co-Produce and Manage the Conference  Sustainable Dubuque –  Content Programming, Facilities & Equipment, F &B, Event Management, etc.  Sustainable City Network –  Promotion/Branding, Programming, Sponsorships, Signage, Event Management, etc.  Presented & hosted byPresented & hosted by Planning Committee Cindy Steinhauser, Cori Burbach, & Michelle Balek  Tom Woodward, Randy Rodgers, & Cathy Brandt  Met every 2 weeks starting in Mid may for about 1 hour  Met weekly starting in September for about 1 hour.  Major tasks:   Programming, Branding, Promotion, Speakers, & Customer Experience. Presented & hosted byPresented & hosted by Planning Committee Our Vision –  “ To produce and host the largest sustainability conference in the Midwest for municipal and business professionals.” Presented & hosted byPresented & hosted by Programming Driven by Sustainable City Network’s most popular articles  from Oct 2010 –April 2011. Driven by the City of Dubuque’s 11 Sustainability Principals  …with input from many staff and community leaders  Three Preconference Workshops + Networking Reception  Three keynotes, Four Tracks (16 workshops) + Smarter  Sustainable Dubuque, & Final Networking Session. Whew! That’s a lot!  Presented & hosted byPresented & hosted by Branding & Promotion Goals:  Polished and professional  Efficiently convey core programming concepts  Two-to three-year shelf life  Presented & hosted byPresented & hosted by Presented & hosted byPresented & hosted by Branding & Promotion Promotion -  Promoted to Sustainable City Network’s 25,000+ subscribers  Post card mailing to 2,500+ municipal professionals  Promoted at other tradeshows  Local: Newspaper, Radio, Chamber, & distributed posters  Telemarketing effort to 200 targeted individuals  Colleague-to-colleague personal invites  Presented & hosted byPresented & hosted by Outcomes 350 attendees, from 53 cities, and 12 states  47% represented government  31% represented business  10% represented non-profit organizations  2% were students or teachers.  33 sponsors  9 Local, 5 Regional, 15 National, 4 International  72 attendees completed a post-conference survey  ( based on a 7-point scale) 44.4% were “extremely satisfied”  41.7% were “moderately satisfied”  9.7% were “slightly satisfied”  Presented & hosted byPresented & hosted by Outcomes “The conference was very informative and we got some promising sales leads.” “I attended as a presenter, stayed and attended 3 other tracks ....a great investment in time, and a great networking opportunity.” “I found the Growing Sustainable Communities Conference to be absolutely 1st rate from the venue, to the content, to the team who organized and ran the event. We will be back next year!” Presented & hosted byPresented & hosted by Next Year More networking opportunities  Preconference for senior-level management & elected officials  Sustainability “101 and 102” programming  Expand private-sector programming  Exhibit tradeshow booths  Provide Continuing Education Credits  Presented & hosted byPresented & hosted by A program of CHALLENGE $6.5 Billion $6.5 billion is currently spent outside of the region on goods and services that are produced or provided by regional companies G OAL Shift 5% If we each shift just 5% of this out-of-region spending into the regional economy, we can have $326 million a impact. D EFINITION The Buyer Supplier network is a web-based system designed to help local and regional businesses make more purchases close to home. H OW Visit www.buyersupplier.org  IT Create a profile  W ORKS Utilize the “buy-local” search engine  Filter by business type  Post RFPs  Connect with Buyers and Suppliers  T HE Serving the counties of Allamakee, Clayton, Delaware, Dubuque, Fayette, Howard, R EGION Jackson, Jones, and Winneshiek. As well as the cities of DeWitt and Marion. S TATUS Over 1,300 companies registered  867 Dubuque companies  1,217 increase since October 2010  October 2011  5 RFPs  339 Unique Visits  Average Time on Site –4:57  33% Direct Traffic  YEAR GOALS Increase the number of RFPs posted  Partner with cities in the region  Reach out to large institutions/companies  Increase average monthly visits  Track responses to RFPs  Website updates  P ROGRAM RFPs sent to specific business types  2011  HTML RFP emails CHANGES  2011  Monthly newsletter  2011  Local foods site  2011-2013  C OMMUNITY Buyer Supplier makes buying local easy  Comprehensive list of businesses in the region  Quickly find specific products/services available  in the region Easily searchable (business type, keyword, name, zip code, city,  etc.) B Business information available online ENEFITS  Start up companies  No need to maintain RFP list serv  More companies receive RFP  Local companies have an advantage  RFP  Search feature  WWW.BUYERSUPPLIER.ORG KM-A ELSEYCELROYNDERSON Regional Economic Development & Sustainability Coordinator kmcelroy@ecia.org 563-690-5738 s u s t a i n a b i l i t y innovation consortium Formed in late 2009, the Dubuque Sustainability Innovation Consortium is an informal group comprised of manufacturing, technology, service, wholesale, and other industry sectors.The consortium is staff-supported, in part, by Greater Dubuque Development in partnership with the City of Dubuque.Overseeing the strategic efforts is David Lyons. The consortium now includes 18 private-sector businesses that represent 1,228 employees.Although the consortium is still a work in progress, members of the group have already identified new leads and secured actual salesdue to connections from the group. Additionally, introductions have been secured with key industry players. In 2010, the group met on a quarterly basis to discuss ideas and tangible market opportunities.During some of these meetings, high-profile visitors and industry experts were in attendance.The simplicity of Dubuque's idea for such a consortium was featured during a formal presentation in Washington D.C. Then, in December 2010, the concept received the top award for business retention and expansion effortsfrom the Midwest Area Economic Development Council in Chicago. In 2011, the group decided to focus on easy, low-cost, and immediate ways to save money through lighting.Some 110+ business professionals attended eventsto see Crescent Electric’s case studies of area businesses that have changed lighting and saved money.The idea was for these various professionals to share the information with their customers, especially small/medium sized businesses in Dubuque. Going forward, the core mission remains the same: Leverage sustainability practices/products to create new sales opportunities for Dubuque area businesses.Additionally, working with the University of Iowa, the group will assess current energy demand and explore potential on-site production/estimate savings potential (Geothermal /Wind/Solar). Sustainable Dubuque Quarterly Work Session Smarter Sustainable Dubuque November 7, 2011 Energy Portal Main Page Menu Area Profile Area Progress Area Daily Usage Area Insight Area Consumption Area Comparison Area Action Area Smarter Electricity Usage reduction for engaged households from 4% to 11% • per month. While need to see results for full pilot, certainly looks like • significant opportunity. Will want to see: -Are these reductions persistent? -Can we extrapolate “volunteer” results to all citizens? Engagement building slowly but proving “sticky” after first • log-in. Infrastructure for expansion to scale is NOT in place, and • won’t be without active support of Utility. There may be actions City can take to extrapolate data for • all citizens in meantime. Smarter Electricity Policy-makers discussion and strategic planning 10/26/11 • Office of Consumer Advocate, Iowa Utility Board, • Department of Economic Development, local/regional partners Discussed/visited cross-section of Dubuque “innovations” • Take-aways: • -Dubuque remains cutting-edge -Given broad range of issues implicated in Dubuque work, prioritization may be helpful/required -Policy-makers want to stay involved in Dubuque innovations. Smarter Natural Gas: City and Black Hills have invested in • supporting infrastructure and recruitment. Natural Gas is critical “silo” for IBM’s and • City’s vision of an integrated community system. Complexities of Smarter Electricity and • Smarter Travel have analysis work in this area behind optimum schedule. Smarter Travel: Recruitment underway (after technical challenges with • smart-phone platforms) New technology successfully developed and deployed: • -RFID (Radio Frequency Identification Device) -SmartPhone(Transit Planner) Limited data availability, but enough to begin showing • route optimization opportunities. Funding for Smarter Travel from Community (Climate • Showcase and State-Of-Good-Repair) , IBM (FOAK) and now hopefully IDOT (ICAAP). Future Smarter Travel concepts/discussions proceeding • directly with IDOT Smarter Health: Exploring two opportunities as a potentially cost effective • platform to begin building Smarter Health: -Smarter Travel Pilot (ex. converting lower VMT to higher personal health outcomes) -Green and Healthy Homes Initiative (ex. converting changes in income/environment to improvements in health and equity) Looking for strategic direction how Dubuque’s Smarter • Health activity can be of value to IBM’s Global Health Initiative (IBM’s emerging work in systems integration, services research, cloud computing, analytics, and emerging fields such as nanomedicineand testing Watson’s capacity in health) Dubuque/IBM Smarter Cities Partnership –some challenges arise Understanding more about IBM’s “go to market” • strategies for resulting products (how can the “living lab” that is Dubuque help reduce business model costs or shorten time to market?) How can IBM and Dubuque innovate a comprehensive • (and widely accepted) way to identify, monetize, attribute and re-budget savings from Smarter Cities Initiatives? Other areas of City priorities have such systems (for example, Economic Development has the tool of TIF). What is needed to pioneer a system that allows for expanding use of sustainable products and services by Cities?