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Grand River Center Annual Report Copyright 2014 City of Dubuque Action Items # 3. ITEM TITLE: Grand River Center Annual Report SUMMARY: Mitzi Yordy, Manager of the Grand River Center, will make a presentation to the City Council on the 2014 Annual Report and updates of activities in the current fiscal year and plans for the future. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File ATTACHMENTS: Description Type ❑ Grand River Center Annual Report-MVM Memo City Manager Memo ❑ GRC Annual Report Memo Staff Memo ❑ 2014 Year in Review Powerpoint Supporting Documentation THE CITY OF Dubuque UBE I erica .i Masterpiece on the Mississippi 2007-2012-2013 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Grand River Center Annual Report DATE: December 28, 2014 Mitzi Yordy, Manager of the Grand River Center, will make a presentation to the City Council on the 2014 Annual Report and updates of activities in the current fiscal year and plans for the future. // ju Micliael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CITY ODubuque II-A U Bi E ;111 I.mericaCi i Masterpiece on the Mississippi 2007-2012-2013 TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Grand River Center Annual Report DATE: December 22, 2014 INTRODUCTION The purpose of this memorandum is to request the opportunity for Mitzi Yordy, Manager of the Grand River Center, to make a presentation to the City Council for the 2014 Annual Report and updates of activities in the current fiscal year and plans for the future. BACKGROUND Platinum Hospitality was hired as the private management company for the Grand River Center in 2003. In 2013, a new contract was approved with a requirement for an annual report to the City Council. Mitzi Yordy, Manager, would like to present activities in the current fiscal year, as well as plans for the future. The Grand River Center has become an integral part of the community since opening. The Conference and Education Center has been very successful by hosting local events and activities, as well as bringing conventions and building Dubuque's tourism industry. ACTION STEP I request time on the Council agenda for Mitzi to share the Annual Report. MLW:et cc Mitzi Yordy 1 e 11 a ate_ 1 _ .�,7 • .. . do 1c7 ��' Ja `1 1 111 • } • A - � .: ` JANUARY- DECEMBER 1 Activity Statement • Maximize the benefit to the tourism industry through the operations of the Grand River Center and ensure a positive experience for attendees with a well maintained, professionally managed conference center. Provide a venue for regional conferences, business meetings, local events and social activities in an iconic facility. • Goals Visitors to our community will see the beauty of the River and experience excellent customer service in a well maintained facility and as a result will return on future trips. Grand River Center is an icon for the Port of Dubuque developments. Maintaining the interior and exterior to the highest level is a priority for our residents and visitors. Create memories at events and activities held at the Grand River Center. iml— Platinum Hospitality Group, LLC. 2014 Outcome ----------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------- • 156,663 Total Guests W 11M • 52,221 Out of Town Guests (approx) • Convention and Visitors Bureau calculation $25o(approx) spent in community per out of town guest '0 $ 13 , 055 , 250 (approx) • Events were held 282 days out of 365 for 77% usage in Fiscal Year 2014 Fun Fact --------- - ---------- --------------- -----------------------------------�Lo ---------------- ---------------- ---------------- --------------------------------------- "r 012 , 351 pounds of chicken were consumed in Fiscal Year 2014 . Equivalent to the weight of a male African Elephant. Promotional Strategy ----------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------- The promotional strategy of the Grand River Center evolves around the organizational philosophy of cooperative efforts with the CVB, hotels and area attractions to leverage destination messaging. Advertising in regional publications such as Midwest Meetings magazine targets the meeting planners within a 300 mile radius. Public Relations articles referencing the Grand River Center in professional targeted publications provide quality exposure to the meeting destination at the Port of Dubuque. Platinum HospiLahjy Group, LLC. Number of Groups Comparison ----------------------------------------------------------------------------------------- ---------------------------------------------------------------------------------------- 2013 2014 • 113 Corporate 127 Corporate • 181 Local Corporate 211 Local Corporate • 18 State Association • 17 State Association • 14 National Association 11 National Association • 6 Regional Association 13 Regional Association • 1 Government 5 Government • 11 Trade Show 11 Trade Show • 192 SMERF 289 SMERF • 178 Local Social 135 Local Social • 714 Total Groups 817 Total Groups Platinum Hos itali Grou LLC. 2014 Market Segment Actual ---------------------------------------------------------------------------------------------------------- 0 ---------------------------------------------------------------------------------------------------------- 2014 Actual 1.3%-1 ro.6% ■ Local Corporate 25.8% ■ Corporate 35.3% ■ Social ■ State Association 15.5% ■ Regional Association ■ National Association 16.5% SMERF 1.3% Tradeshows 1.606 Government 2.0 % imEnPlatinum Hospitality Group, LLC. ---- ------ ---------------------------------- -----------E`iJ MW- ISA 2014 Groups ! Njidwestern Chapter ------------------------------------- -- International .5ociety of Arboriculture cd COMMUNITY DEVELOPMENT C E T Y ---- ---------------------- ---------------------E-------------------------------- % SHHW. ERIC National Holstein Convention 2014 _ q Dubuque, Iowa • lune 25-28 iwas Platinum Hos italit Group, LLC. Sustainability Efforts ---------------------------------------------------------------------------------------------------------- 0 ---------------------------------------------------------------------------------------------------------- In keeping with the city's green initiatives the Grand River Center has created a "green" meeting package to offer meeting planners. • Recycling bins in the meeting rooms and common spaces • Recycle all administrative, sales and �� marketing papers • Offer pitchers of water instead of bottled future $ water • Use locally grown food, when available • Reducing carbon footprint by offering Recycle .overnight stays at the area hotels, instead of commuting daily 4IL7W • Providing access to the Riverwalk area for guests to enjoy the outdoors environment • Use energy efficient lights and technological features • Waste reduction by composting food scraps, when available inum HospitalArGroup, Li.e. Fun Fact ----------------------------------------------------------------------------------------------------- O --------------- ----------1�---------------W------W----------------I--0---------------------- January 2013 Grand River center installed paper towel auto dispensers in all of the restrooms and service areas with the ability to control the amount of paper dispensed. In house study conducted resulted in average usage savings of paper was approximately 6 inches of paper per guest. 305329 guests (2 yrs) x 6 inches= 1,831,974 inches + 12= 152664 feet .x. 116 feet per roll= 1316 rolls X481 square feet per roll = 632,996 square feet Almost 11 NFL football fields blanketed in paper towels worth of savings ! 2015 Market Segment Forecast ---------------------------------------------------------------------------------------------------------- 0 ----------------------------------- ---------------------------------------------------------------------- 2015 ■ Local Corporate ■ Corporate ■ Social ■ State Association ■ Regional Association ■ National Association SMERF Tradeshows Government 2% 1% 27% 35% 14/ 14% 2 % 2% 3% Ib Platinum Hospiuhjy Group, LLC. f.•,1 1------ 2015 Groups --------------------------------- -------- -----------------------------------------------------------------------------u dwaLC Er ones TM MAKING SENSE OF INVESTING r*7%r1C and[ • q� ` 4 r�fir sustainable hopechurch HSrc Science Consortium HELPING PEOPLE CONNECT WITH GOD communities ,] Platinum HospitahW Group, LLC. Iff Partnership ----------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------- qqr • Staff of Grand River Center are involved and serve on committees with the Dubuque Convention and Visitor Bureau. • Platinum Hospitality works with professionals to bring conventions and meetings to the Grand River Center and the community. • Our Commitment—We commit to caring for our customers, our partners, and each other while being accountable for our shared goals and celebrating our successes. As individuals, we seize opportunities to serve our customers and each other; working together we make anything possible. Platinum Hospitality Group, LLC.