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Dubuque Intermodal Transportation Center Sign Request Copyright 2014 City of Dubuque Consent Items # 15. ITEM TITLE: Dubuque Intermodal Transportation Center Sign Request SUMMARY: Historic Preservation Commission recommending approval of the monument style freestanding sign for Jule Transit, Elm and 9th Street to serve the Dubuque Intermodal Transportation Center. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve ATTACHMENTS: Description Type ❑ HPC letter Staff Memo ❑ Applicant Materials Supporting Documentation ❑ Staff Materials Supporting Documentation Dubuque Planning Services Depaxtuient 7T-IE CTTY OF fZi.i.i.i City Hall-50 West 13 Street Dubuque,IA 52001-4805 AWAWOM (563)589-4210 phone UB E I 1111. I I L' (563)589-4221 fax D (563)690-6678 TDD Masterpiece on the Mississippi 00]•2012'201) planning®cityofdubuque.org September 10, 2015 The Honorable Mayor and City Council Members City of Dubuque City Hall - 50 W. 13th Street Dubuque, ]A 52001 RE: Advisory Design Review Applicant: City of Dubuque Location: Dubuque Intermodal Transportation Center, 950 Elm Street District: Historic Millwork District Description: Request to install one internally illuminated monument style freestanding sign with an electronic message center for Jule Transit Dear Mayor and City Council Members: The City of Dubuque Historic Preservation Commission (HPC) reviewed the above-cited request at the August 20, 2015 meeting. The application, staff report and supporting documentation is enclosed for your review. Discussion By City Code, the role of the Commission in reviewing this public project is to serve as an advisory design review body to the City Council. The Commission used the City's Architectural Guidelines as the standard for review in accordance with the Historic Millwork District PUD Planned Unit Development Ordinance. Planning Services staff reviewed the application and staff report, noting that the City of Dubuque is requesting to install one internally illuminated monument style freestanding sign with electronic message center for Jule Transit at the Dubuque Intermodal Transportation Center. Staff reviewed the freestanding sign will be 23.2 square feet in area and 6' 5" in height with a 7.4-square foot electronic message sign component. The cabinet will be made of extruded aluminum painted a pewter color to complement the Intermodal Transportation Center materials. The lettering will be routed, backed with white acrylic, and internally illuminated with white LED light. The sign will be located on the southwest corner of the site near Elm and E. 9th Streets to serve Jule Transit and other services at the Center. Staff explained the Commission should consider that the Intermodal Center is a modern designed structure and not a traditional historic building. While it is located in the Historic Millwork District PUD Planned Unit Development, it is not located in the Millwork District National Register Historic District. Staff reviewed it is also important to recognize Service People Integrity Responsibility Innovation Teamwork the Center serves a greater public purpose and it is essential the signage be dynamic to convey schedules and information important to users of the Center. Staff stated that traditional signage does not compliment the Center in design or purpose. Staff explained that while the sign may not be consistent with the Architectural Guidelines which do not recommend internally illuminated and electronic message signs, the proposed sign can be considered consistent with the overarching Policy Statement of the Architectural Guidelines that all new signs should be developed with the overall context of the building and of the area in mind. Staff noted that the sign can also be considered consistent with the goals of the Historic Millwork District Master Plan as well as the performance standards of the Historic Millwork District PUD. There were comments from the Director of Transit Operations regarding the location and use of the electronic message center on the monument style freestanding sign for transit, community and public service announcements. There were no public comments. Recommendation The Historic Preservation Commission discussed the size, style, materials, and placement of the monument style freestanding sign and similar public signs with electronic message centers. The Commission found this sign will be appropriate in scale and materials and in general conformance with the Architectural Guidelines in the Historic Millwork District, with special consideration given to the need to display transit, community and public service announcements using the electronic message center. By a vote of 5 to 0, the Commission recommends approval of the monument style freestanding sign for Jule Transit at Elm and E. g'h Streets to serve the Dubuque Intermodal Transportation Center, as submitted. A simple majority vote is needed for the City Council to concur with or to overrule the Commission's recommendation. Respectfully submitted, �W1� Christina Monk, Chairperson Historic Preservation Commission Enclosures cc Maurice Jones, Economic Development Director Tim Horsfield, Parking Division Manager Candace Eudaley-Loebach, Director of Transit Operations Historic Preservation Commission, w/o enc. F1USERSOjohnsonTouncil IlemsW PC Review Intermodal Center Sign-Jule Transitdoc 2 I i YHRMYOF - City of Dubuque Planning Services Department JLJUB E Dubuque,TA 52001-4805 MasUvpien on lire Mfssissil8!r Phone:Fax: S63-589-422563-589-4210i plannlna@cityofdutxmue ora PLANNING APPLICATION DORM ❑Variance ❑Preliminary Plat ❑Simple Subdivision ❑Certificate of Appropriateness ❑Conditional Use Permit ❑Major Final Plat []Text Amendment ®Advisory Deslgn Review(Public Projects) ❑Appeal ❑Minor Final Plat ❑Temporary Use Permit ❑Certiricate of Economic Non-Viability ❑Special Exception ❑Simple Site Plan ❑Annexation ❑Historic Designation choose one ❑Limited Setback Waiver ❑Minor Site Plan ❑Historic Revolving Loan ❑Demolition ❑Rezoning/PUD/ID ❑Major Site Plan ❑Historic Housing Grant ❑Port of Dubuque Design Review Please type or Print legibly in in Propertyowner(s);City of Dubuque Phone: 563-5894210 Address:50 W. 13th Street City,Dubuque state.IA zip:52001 Fax#:589-4221 Cell#; N/A E-mail; djohnson@cityofdubuque.org Applicant/Agent: City of Dubuque Phone: 563-589-4/210 Address:50 W. 13th Street city;Dubuque state:iA zip:52001 Fax#;5894221 Cell#:N/A E-mail; djohnson@cityofdubuque.org Site location/address:950 Elm Street Neighborhood Association: N/A Historic Millwork Existing zoning: PUD-PC proposed zoning: N/A District: Landmark: ❑Yes K No Legal Description(Sidweil parcel ID#or lot number/block number/subdivision):LOT 1 INTERMODAL PLACE NO. 2 Total property(lot)area(square feet or acres):0.45 Acres Describe proposal and reason necessary(attach a letter of explanation,If needed): Install Dubuque Intermodal Transportation Center Signs CERTIFICATION: I/we,the undersigned,do hereby certify/acknowledge that: i 1. It Is the property owner's responsibility to locate property lines and to review the abstract for easements and restrictive covenants. 2. The information submitted herein is true and correct to the best of my/our knowledge and upon submittal becomes public record; 3. Fees are not refundable and payment does not guarantee approval;and 4. All additional required w. en and graphic materials are attached. Property Owner(s): 2� Date: 8/12/15 ApplicanVAgent: (' "�'— Date: 8/12/15 FOR OFFICE USE ONLY—APPLICATION SUBMITTAL CHECKLIST Fee: O Received by: David Johnson Date: 8/12/15 Docket: 8/20/15 i �I i DESCRIPTION OF PROPOSED PROJECT (use additional pages as needed) 1) Please describe your project, indicating the existing materials and their condition and the reason for the proposed work: The City of Dubuque is requesting to install one ('i) internally illuminated freestanding sign with a message center and one (1)wall mounted digital sign. The freestanding sign,wil! measure 63"x 15"x 77". The wall mounted sign will measure 123"x 5"x 53". 2) Please indicate the type of construction materials to be used i�tt this project: The freestanding sign cabinet will be made of extruded aluminum cabinet painted a pewter color to compliment the Dubuque Intermodal Transportation Center materials. Lettering will be routed, backed with white acrylic and internally illuminated with white LED light. The wall mounted digital sign will be color and placed on a pre-cast panel. 3)What alternative remedies have you considered to solve your problem or meet your needs? No other alternative remedies have been considered.The Internodal Transportation Center is a modern designed structure which serves a greater public purpose.It Is important the signs have the ability to dynamically identify the center and convey schedules and activities,Traditional Historic signage does not compliment the center in design or purpose. 4)What is your timeline for completion of the proposed project? September 2015 5)What is the estimated project cost? $20,000 6) Will you do the work yourself, or use a contractor? Please provide name of contractor. Lange Sign 7)Any other information or comments? The freestanding sign will be located on the southwest corner of the site and the wall mounted sign will be affixed to the west wall of the Intermodal Transportation Center fa g Elm Street. Signature Da a i 6vM.N+1'�P ' [M yiY18 INpLIrnu BllG 4Ubw Gr1'eANA www.langesign.com nLm.4.r owrwwen urnw.oucl' `eli�ii„9,mp p ee�'ipilK�ipr armanl: pr:q ssidf VµIr10./v.aplp ILu60snfe4 Dubuque Intatmod.1 514N caoue Yaaa rvr 11nYMneeasaaapin Ifaarrn.Y^tlfN rop RawpneenbeeMusM MNPYq bel<nppelp6wuP aNwllwruMel W wgWlw\a1Fe Nepr Me.NMv�arhnNe<Iulwrzu:rpmYlvrMulepvpo.e gyuv'rwuWeNleequlrerpnbputM1mlwn e+aMerpn4u�+9.NnmmW..a.reCetwrmnBw4neplen.. 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Elevation-North City of Dubuque lnunoodal Campus i mi . n,WRI Elevation -South �• j City of Dubuque Intermodal Campus i I 9 [nil I Elevation -East(parking structure) City of Dubuque Intermodal Campus E 7 k um ISI Elevation -East(terminal) City of Dubuque Intermodal Campus . f 70 Elevation e West(parking structure) City of Dubuque dormodal Campus ' i Elevation -West(terminal) pia City of Dubuque Intermodal Campus =• ADVISORY DESIGN REVIEW STAFF REPORT Meeting Date: August 20, 2015 Property Address: 950 Elm Street Property Owners: City of Dubuque Applicants: City of Dubuque Project: Dubuque Intermodal Transportation Center Signs I District: Historic Millwork District PUD Style: Recent Funding: NIA Date Built: In-Progress Present Land Use: N/A Existing Zoning: Planned Commercial District Level of Significance: Level of Rehabilitation: ❑ Not Significant ❑ Alteration/Addition Staff Analysis: The City of Dubuque is requesting to install one (1) internally illuminated monument style freestanding sign with a message center and one (1) wall mounted digital sign. The freestanding sign is 23.2 square feet in area with a 7.4 square foot electronic message sign component and 6'5" in height. The wall mounted sign is an electronic message sign and is 45.9 square feet in area. The freestanding sign cabinet will be made of extruded aluminum cabinet painted a pewter color to complement the Dubuque Intermodal Transportation Center materials. Lettering will be routed, backed with white acrylic and internally illuminated with white LED light. The wall mounted digital sign will be color and placed on a pre-cast panel. The freestanding sign will be located on the southwest corner of the site near Elm and E 9th Streets and the wall mounted sign will be affixed to the west wall of the Intermodal Transportation Center facing Elm Street. The Dubuque Intermodal Transportation Center design, materials, and site was reviewed and supported by the Commission at the January 19, 2012 regular meeting. i Compliance with Guidelines: The property is within the Dubuque Millworking Historic District, the Dubuque Millworking District Master Plan area and the Historic Millwork District Planned Unit Development (PUD) boundary. Dubuque Millwork District Master Plan:The Plan proposes an approach that balances the Secretary of the Interior's preservation guidelines and the community's desire to create a unique environment conducive to and expressive of creative and artistic endeavors of all types. The approach seeks not to freeze the District in time but rather to honor the past while welcoming the future. ` i i Historic Millwork District Planned Unit Development(PUD): The performance standards of the PUD are forthe creation of viable, equitable, and livable mixed-use neighborhoods in the Historic Millwork District PUD. The Historic Millwork District includes residential, retail, office, commercial, and industrial uses that require both strategy and flexibility for its sustainability. The development and maintenance of uses in the Historic Millwork District PUD conceptually should follow the goals, objectives, and recommendations of the Historic Millwork District Master Plan. The signs, as proposed, meet the bulk standards for the number, area and height as established in the Historic Millwork District PUD. Architectural Guidelines: Citizens and property owners recognize that the character of development in downtown and the historic districts are of community.interest. It is their goal that the community continues to develop in a coordinated manner so the character of the traditional built environment is maintained. The guidelines provide direction for improving properties within downtown and the historic districts of the community. They define a range of appropriate responses.to a variety of specific design issues. The guidelines seek to manage change so the traditional character of the area is respected while accommodating compatible improvements. They reflect the City's goals to promote economic development, enhance the image of the area, and reuse historic resources. The document is compatible with The Secretary of the Interior's Standards for the Treatment of Historic Properties, while expanding on the basic rehabilitation principles as they apply in Dubuque. The guidelines promote high quality construction, support.economic development, and maintain an active pedestrian-oriented environment. They also promote preservation of the historic, cultural and architectural heritage of Dubuque.The design guidelines provide a basis for making consistent decisions about the treatment of historic resources. The Architectural Guidelines do not recommend animated, message board and internally illuminated signs. Instead,they suggest external illumination, and traditional and historic materials in character with the details of the building. This approach would certainly be a logical response to signs located on a historic building or site; however, it is imperative that the Commission consider the building is not historic as well as the overarching recommendation that"all new signs should he developed with the overall context of the building and of the area.in mind." When the Commission reviewed and recommended the parking ramp design in 2012, it was with the knowledge that the new Intermodal Transportation Center and adjoining parking ramp were rightly differentiated in design and context from the historic buildings within the Historic Millwork National Register of Historic Places (NRNP) District while being respectful to the industrial and manufacturing character of the area. An interesting, well designed structure that complimented the district, while not attempting to appear historic or like a traditional building was consistent with the Secretary of the Interiors Standards and City of Dubuque Architectural Guidelines and unanimously supported. The context and character of the Intermodal Transportation Center was then defined. The Intermodal Center is a modern designed structure and not a traditional historic building. It is located in the Historic Millwork District PUD; however, it is not located in the Historic Millwork District National Register District. It is not a historic building and therefore the Historic Signs section of the Architectural Guidelines should not be strictly adhered to. The Intermodal Center does not have traditional facades with traditional features which the Architectural Guidelines are written to preserve. It is also important to recognize the Center serves a greater public purpose and it is essential the signage be dynamic to convey schedules and information important to users of the Intermodal Center. Consequently, traditional signage does not compliment the Intermodal Center in design or purpose. While the signs may not be consistent with the guidelines which do not recommend internally illuminated and message signs., the proposed signs can be considered consistent with the Architectural Guidelines overarching Policy Statement that"all new signs should be developed with the overall context of the building and of the area in mind."The signs can also be considered consistent with the goals of the Dubuque Historic Millwork District Master Plan as well as the performance standards of the Historic Millwork District PUD. Requested Action:The role of the Commission in reviewing public projects is to serve as an advisory design review board to City Council. The Commission is asked to review all considerations for the Dubuque Intermodal Transportation Center signs and make a recommendation to City Council. The Commission's recommendation will be forwarded to City Council for their consideration. I I Prepared by: - � -�m. Reviewed: d Dated` /& fh� l