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Five Flags Center Annual Report Presentation Copyright 2014 City of Dubuque Action Items # 1. ITEM TITLE: Five Flags Center Annual Report Presentation SUMMARY: Five Flags Center Manager Joyce White of SMG to make a presentation on the current fiscal year activities and future plans for the Five Flags Center. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type ❑ Five Flags Annual Report Presented by SMG—MVM Memo City Manager Memo ❑ Five Flags Presentation Memo Staff Memo ❑ Annual Report Supporting Documentation THE CITY OF Dubuque UBE I erica .i Masterpiece on the Mississippi 2007-2012-2013 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Five Flags FY 2015 Annual Report and Activities Update DATE: November 9, 2015 Leisure Services Manager Marie Ware is transmitting the 2015 Annual Report for Five Flags. Five Flags Manager Joyce White, who is employed by SMG, the private management company for Five Flags, will make a presentation to the City Council on the update of activities in the current fiscal year and plans for the future. This will be Joyce's last presentation to the City Council as Five Flags General Manager as she will be retiring December 31, 2015. // 'L�r_� Micliael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CITY ODubuque II-A U Bi E ;111 I.mericaCi i Masterpiece on the Mississippi 2007-2012-2013 TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Five Flags FY 2015 Annual Report and Activities Update DATE: November 16, 2015 INTRODUCTION The purpose of this memorandum is to request the opportunity for SMG to make a presentation to the City Council that is the Annual Report for FY 2015 and updates of activities in the current fiscal year and plans for the future. BACKGROUND SMG was hired as the private management company for Five Flags in 2004. Effective in 2009, the contract was extended for another five years and was just extended this last year for another five years to 2019. Each year the SMG manager shares the Annual Report with the Council. I have asked Joyce White, SMG's General Manager to present to the Council activities in FY 2015. This will be Joyce's last presentation to the Council as she will be retiring December 31, 2015. The Five Flags Center is an important part of our community as you will see. It is truly the community's civic center. SMG Management has and continues to work hard as our partner. After hearing Joyce's presentation, I think you will be excited about the past as well as the future of Five Flags. ACTION TO BE TAKEN I request time on the Council agenda for Joyce to share the Annual Report. MLW:et cc Joyce White, SMG General Manager 1 ® Five Flags Civic Center ,.... r 405 manseaa I ouniim», 1 52w Management Narrative FIVE FLAGS 4 CFN'1'ER Five Flags Civic Center, Dubuque's oldest convention center, arena, and performing arts center, opened in 1979 and is located at 405 Main Street. The addition of the convention/meeting space and arena to the iconic and historic Five Flags Theater has provided a city block of vibrant activity to generations of Dubuque residents. The arena can provide flexible, configured seating arrangements in order to bring a variety of sporting events, concerts, social events, meetings and conventions to Dubuque. Owned by the City of Dubuque, Five Flags Civic Center is dedicated to growing economic activity for local businesses and to providing a community venue for current and future generations. In 2004,the City awarded a five year management contract to SMG, the world leader in private venue management, marketing and development.The management contract was extended in July, 2009 through June, 2014. In October, 2013, members of the City Council approved a five-year contract renewal to extend SMG management to June 30, 2019 with an additional five year option. As compared to FY 14, adjusted gross revenue for FY 15 was down 7.8% and expenses remained flat. Five Flags base operating subsidy is contractual and increases are tied to the CPI All Urban as determined each May. The CPI increased by 2% for FY 15. Management has responded to the City's allocated subsidy to consistently come in under budget for ten consecutive years. Five Flags continues to expand its' business model and bring new programming to the event calendar. However,the nature of the events tends to be labor intensive and zero or revenue neutral. Three Year . . Comparison �( FIVE FLAGS CENTER Subsidy Revenue / (Expenses) 1,000,000 400,000 200,000 (200,000) O 500,000 (400,000) J (600,000) (800,000) (1,000,000) (1,200,000) 1 2 3 (1,400,000) •Benchmark 840,276 852,040 869,933 1 2 3 •Actual 819,938 829,105 852,060 •ADJ GROSS 251,598 256,799 236,747 • EXPENSE (1,071,536) (1,085,904) (1,088,807) FY13 FY14 FY15 FY13 FY14 FY15 � 1 Event • • FIVE FLAGS CENTER ■ ENTERTAINMENT 43 Performances ■ PERFORMING ARTS 52 Performances ■ FAMILY 11 Performances ■ SPORTS 26 Performances ■ COMMUNITY/OTHER 17 Performances ■ MEETINGS/CONV/TS 31 Performances ■ CONCERTS 4 Performances Civic Center Usage Allocation FIVE FLAGS CENTER Of 184* performances • 47% where held in the MEETING • • Theater & Bijou Room THEATER & • 28% were held in the Arena BIJOU PPP_P7_ "qqqN % 25% were held in the ARENA Meeting Rooms 6 — I Or * Does not include set-up, tear down and rehearsal usage Local , Regional & National FIVE FLAGS Pro rammin Usa e FY15 CENTER 5% National 95% Local and Regional Users July 2014 June 2015 �1 FIVE FLAGS Notable / • e Events CENTER Events of all types are hosted at the Five Flags Center: Th CONCERTS The Oak Ridge Boys (pictured top left) SHOW!CHRISTMAS Jim McDonough Holiday Grande 2014 A Neil Diamond Tribute 0 FAMILY Disney Junior "Live on Tour: Pirates and Princesses" (pictured middle left) & Agente Circus Spectacular Dock Dogs World Championships (bottom left) �� � Sesame Street dockdogs° DSO "Children's Christmas Program" �1 July 2014 — June 2015 FIVE FLAGS Notable / • e Events CENTER ENTERTAINMENT �. Mannheim Steamroller (pictured top left) The Price is Right (pictured middle left) Retro Rewind "Cars and Guitars" Dancing With the Stars - Dubuque = Style (pictured third left) JDIFF (Julien Dubuque International Film Festival) (pictured bottom left) �. Mars Venus Live! Dubuque Big-Time Bull Riding Harlem Globetrotters E July 2014 June 2015 �1 FIVE FLAGS Notable / • e Events CENTER ■ PERFORMING ARTS Dubuque Symphony Orchestra Performances and Arts Trek Dubuque Dance Studio Studio 5-6-7-8 w Almost Famous Dance Studio Rising Star Theatre Company — "Peter Pan" (pictured left) - • .�: Rising Star Theatre Company — "Tarzan" Walhert High School Musical — "Phantom of the Opera" Fly-By-Night Productions - 1 "Last Days of Judas Iscariot' and "4000 Miles" ��. Washington School MS "Spoken Word" SPORTS PROGRAMMING 360 Gymnastics Tournament MMA— Pinnacle Combat 18 Rumble by the River Wrestling Tournament NCAA Division III Regional Wrestling Tournament Dubuque Soccer Club �1 July 2014 — June 2015 FIVE FLAGS Notable / • e Events CENTER Community and Other Events Colts Drum and Bugle Corp - Discover DaVinci & Michelangelo (pictured left) Dubuque Senior High Graduation Dubuque Hempstead High Graduation Northeast Iowa Community College Graduation & �! Nurses Pinning Multicultural Family Center — "Taste of the World" Heartland Financial "Family Movie Day" University of Dubuque - Phi Beta Sigma - End of Summer Jam Irish Hooley (pictured lower left) Faith Temple — Unity Service Weddings Meetings . Conventions /1 FIVE FLAGS July ' ' CENTER Five Flags Center continues to inject itself into the marketplace of meetings and conventions after almost a decade's absence. Management reviews and responds to bid opportunities through Dubuque Conventions and Visitor's Bureau in addition to participating in the CVB's w FAM tours. The Holiday Inn and Five Flags continue to compliment one -=A W another's business model. Exploring new meeting business is i continuous. Five Flags has provided meeting and/or vendor space to the following organizations: r IBM "All Hands Meeting" (pictured top left) Prudential "All Associates Meeting" (pictured middle) Dubuque Jaycees "Pass the Gavel" (bottom left) CVB's FAM Site Visits (Familiarization Visits) City Spirit Luncheon City Civil Service Testing YUCEES11, City Leadership Meetings Dubuque Junior Chamber City Human Rights Dept. Meetings � 1 Featured Special FIVE FLAGS CENTER RetroRewind and Guitars t^^ ". n- 14 E "MON ,y �. &(3111T�jjFZ ,JANUARY IR,2R15 WA AARENA r W,IOW AND s LJNE STARS Ut/S�' AL GUEST--- Promoter John Welsh,successful local producer of _ ME DOCK ELLIS BAND Torque Fest, expanded his vision to create a spin-off - event, "Retro Rewind—Cars and Guitars",which was first held at Five Flags in January, 2014. The inaugural showwas a hit and John renewed his k 12 9 contract to repeat the show in January, 2015 and _ 2016. "Retro Rewind" utilizes the arena space to _ features vintage cars, cycles, guitars, live music, and a Miss Pin-up Contest. Simultaneously,the theater features the Fuel Injected Film Festival which shows old car culture movies. _ i Photo Essay Fly-By-Night Productions 4000 Miles16 by Any Herzog and directed by Kay rJuseman \ �` Ilk- ,/ ,I E I L DIAk, i "�a -—° T e I B U May z9-31 & MEN • Bijou Room • c ' g are from MARS AL! NFWf 8 HIS ORCHESTRA P cING E35 i.. LTVF: l THE BEST OF OPERA Multiple FIVE FLAGS Seven -Week eee e e CENTER The "Facility and Event Management"industry is exciting and demanding. Frequently, event programming can require a complete building"change-over,"within a twenty four hour timeframe, in order to accommodate load-in and staging of multiple, consecutive events. Below is a timeline reflecting seven consecutive weeks of Five Flags events between November 2 and December 20, 2014. - Phi Beta Sigma Dubuque Symphony City Meetings - DaVinci & Michelangelo 88 Keys to the City (Leadership & Human Rights) Sesame Street Live November November November November 2 11-16 8 & 20 24-26 November November November November 10-17 18 & 19 21-23 29 DockDogs® Price is Right Live Colts Audition Weekend Oak Ridge Boys World Championship Dubuque Dance Studio Jim McDonough Heartland Financial Christmas Mannheim Steamroller Winter Recital Movie Night December December December November 30 13 16 18 %:2- mber December December %L20 mber 7 14 % 16 & 17 Ogo Dubuque Symphony Almost Famous City Meetings Colts Holiday Concert Winter Recital (Leadership & Civil Service) Drum & Bugle Corp. Upcoming National Touring Shows FIVE FLAGS CENTER CONCERTS � Hairball Sweet Dreams and Honky Tonks John Berry Christmas 5` ENTERTAINMENT Cirque Dreams "Holidaze" Harlem Globetrotters Discover the Dinosaurs *_ ;A FAMILY SHOWS Gala of the Royal Horses Olate Dogs Disney Live! Sesame Street Live � 1 FlagsFive Management FIVE FLAGS CENTER "Five Flags Civic Center proudly serves the City of Dubuque �.► . , e► and the Tri-State area by enhancing its cultural and economic environment through the presentation of a wide variety of sporting, entertainment, and community events -in -- a fun, friendly, and safe environment" - -0 -Five Flags Mission Statement Joyce White is in the tenth year as General Manager of Don Howes Shaun Rice Five Flags Civic Center, and almost 15 years with SMG.An Ali Levasseur industry veteran, prior experience in venue and event Director of Finance Director of Events Event Manager management includes five years at the Carlson Center, & Human Resources &Operations Fairbanks, Alaska, 10 years with the University of Arkansas Razorback Athletic Department, and eight years with the Sam — Walton College of Business at the University of Arkansas. Dan Holtkamp Bob Richardson Ron Swift Technical Manager Mechanical Operations Set-Up Supervisor 1 Manager Alyson Tasker Angie Cross Kelly Spreitzer t Box Office Manager Concessions Manager Marketing Coordinator J � 1 Community FIVE FLAGS CENTER SMG/Five Flags Management team is comprised of nine full-time and one half-time staff— and a small pool of part-time event-related staff Six Five Flags staff transitioned from City of Dubuque employment and, collectively, have a combined service tenure to Five Flags Center totaling over 139 years. In addition to job responsibilities, SMG/Five Flags staff members have been actively involved in the community through participation in various professional, civic, and service related organizations including: Dubuque Area Chamber of Commerce Dubuque County Fine Arts Society Dubuque Area Convention and Visitor's Bureau Voices from the Warehouse Dubuque Main Street Carnegie Stout Public Library Art Sub-Committee Rotary Club of Dubuque DMS Fall Into Art Gallery Tour Dubuque Jaycees DMS Puttzin'Around Downtown Tri-States Human Resources Association Technical Theater Training (for local high schools) Leadership Dubuque Alumni Network DUBUQUE AREA CHAMBER oNH � oNE �a ees v CHER CONY ELAT &VION 778 8UR'. RIB UYCYQUB.MIYOL QIt.•IIEBf WHLKL PL ALL BELONOL AATASTREET Joe. �e��� Community RelationsFIVE FLAGS CENTER NIL w. SMG management understands the Civic Center's role to facilitate various groups and non-profit organizations and assist them in their contributions to individuals and the community at large. Five Flags participated in this effort by providing complimentary tickets,program -U-B -U 1�(i ads,golf hole sponsorships, venue usage, etc.for numerous organizations fundraising efforts,including those listed below. AM Ik Alzheimer's Association Mercy Health Foundation of Dyersville Colts Music on the March Program McGraw Hill Holiday Giving Project Dubuque ALMC Multicultural Family Center Dubuque Chamber of Commerce Riverview Center Dubuque Regional Humane Society Rotary Club of Dubuque Dubuque Symphony Orchestra Program Seaton Catholic School Hills & Dales St. Joe's the Worker Parish Holy Spirit Parish Tri-State Christian School Irish Hooley University of Dubuque Images& Information Breast Cancer Wahlert Catholic High School Awareness Fundraiser City —venue space Julien Dubuque International Film h Festival March of Dimes Maria House & Teresa Shelter