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Quarterly Report June 2008Convention & Visitors Bureau Dubuque CONVENTION & VISITORS BUREAU JUNE 2008 Quarterly Report Memo To: Roy Buol | Mayor City Council Members Mike Van Milligen | City Manager Wayne Demmer | Chair Dubuque County Supervisors Mary Ann Specht | Administrative Assistant Denise Dolan | Dubuque County Auditor Fr: Ken Haugen | Convention & Visitors Bureau Board Chairman Sue Czeshinski | Convention & Visitors Bureau Director Re: Convention and Visitors Bureau | Quarterly Report Dt: 02 June 2008 CVB Activities & Conventions April 8-10 Iowa Law Enforcement Agency | 70 April 10-13 Guinea Fowl Breeders Association | 30 April 11 Midwest Interlibrary Loan Conference | 125 April 15 Diversity Summit | 400 April 16-19 Iowa/Illinois Safety Council | 400 st April 19 Republican Party 1 Dist. Convention | 450 April 24-25 Mississippi River Research Consortium Meeting | 200 April 26 PEO District Meeting | 75 May National Tourism Month May 19 ISAE Trade Show | Des Moines May 21 Sales Committee Meeting | Holiday Inn May 13-15 Aquila Management Team Meeting | 60 May 17 Tri States Veteran’s Conference “All The Way Home” | 1500 May 17-18 Wisconsin High School Rodeo | 200 May 23-25 Jerry Story Square Dance Festival | 300 CVB Events National Tourism Month The Iowa Welcome Center participated in a state-wide promotion to celebrate National Tourism Month in May. A partnership with all Casey’s stores has allowed the Welcome Centers to register visitors to win free gas cards this Month. All Tourism Award winners are also being featured to win a gift basket with items from each of the award winning communities. National Tourism Week, Locally Hospitality Committee members delivered carnations to tourism businesses during May to say thank you for all our businesses who greet visitors to our community. Volunteers were; Tom Reilly, Lori Bahl (Diamond Jo Casino), and Janice Morgan (Grand Harbor Resort), along with Sue Czeshinski and Stacy Hubanks from the CVB. The businesses were delighted to be recognized. Carnations were delivered to over 100 businesses. Customer Service Training There is still time to sign up for the Customer Service Training Sessions, "Welcoming the World to an All American Team." The idea behind these sessions is to provide extensive curriculum that not only gives the attendees great tools and techniques for cutting edge service at both the top level and front line level, but to create a community atmosphere that welcomes visitors and those that might be interested in relocating to the area. Each of the sessions consist of one day for Management and one day for Employees. These are the training dates: Management Leadership Training| Steve Siemens Session I | The Seven Sides of Leadership | March 18; 1:00pm-3:00pm Session II | The Seven Sides of Customer Service | May 20; 1:00pm-3:00pm Session III | The Seven Sides of You | July 2; 1:00pm-3:00pm Session IV | The Seven Sides of Communication | September 16; 1:00pm-3:00pm Front Line Employee Training | Teri Fairchild Session I | Understanding World Class Customer Service | March 18; 1:00pm-4:30pm Session II | Remember Names; Commit to Strengthen Relationships | May 21; 1:00pm-4:30pm Session III | Resolving Customer Conflicts | July 8; 1:00pm-4:30pm Session IV | Servicing Internal Customers | September 17; 1:00pm-4:30pm For more information on becoming one of the “Team” please contact NICC at 563.557.8271 ext. 380 CVB Marketing Des Moines Register. ? Circulation 239,318 ? Full State Sunday Distribution ? Exclusive to Dubuque, Dyersville and the Quad Cities ? The first issue ran: May 18, 2008 ? The remaining opportunities are: June 15, 2008 July 13, 2008 September 21, 2008 ? Sign-Up sheets were mailed to all tourism related businesses. th ? A copy from the May 18 issue is attached. Journal & Topics Newspaper ? Circulation 225,000+ ? 16 newspapers in 28 of Chicago’s NW suburbs ? Special Tab Pull-Out Section ? Exclusive to Dubuque and the Quad Cities ? The first issue ran: May 14, 2008 ? Still time to get in the remaining issues: June 25, 2008 September 17, 2008 ? May issue is attached. Magazine Ads Ads in the following publications that have yielded great leads: ? Better Homes & Garden | 1258 leads April 2008 o ? Family Circle | 821 leads April 2008 o ? Ladies Home Journal | 823 leads April 2008 o ? Midwest Living | 2050 leads March/April 2008 o May/June 2008 o ? Iowa Co-Op | 778 leads Summer Radio Campaign ? WGN Radio in Chicago thth ? Ran weeks of May 5 and May 12 ? $5,000 investment by Dubuque CVB. ? Received $5,000 out-of-state marketing grant from Iowa Dept of Economic Development WGN Television Campaign in conjunction with Iowa Department of Economic Development ? With a recent increase in advertising dollars for out-of-state marketing, the Iowa Tourism Office introduced a Co-Op Television opportunity. ? 30-second commercials featuring 6 participating partners. ? $20,000 a partner ? Dubuque Chamber is one of those partners! ? May 2008 ? 451 leads Billboards ? 5 currently in circulation ? 3 on Hwy 20 inbound from Rockford, Freeport and Stockton ? 2 on 151/61 inbound from Wisconsin and south of Maquoketa. Marketing Partnership ? The Dubuque CVB is also working more formally now with Galena/Jo Daviess County CVB on a marketing partnership to place a cooperative program this season. Media Inquiries: BBC Radio in London travel journalist, Vince Hunt, was in Dubuque on March 28 to produce a segment on ‘Music on the Mississippi’. IA Biz Magazine featured a full page on Dubuque’s Tourism entitled ‘Where History and Progress Meet and Thrive’ featuring Sue Czeshinski. th Freelance writer, Beth Bartlett, inquired on April 11 of what’s new in Dubuque. We provided a media packet to the Chicago Tribune as the America’s River Festival peeked their interest. Ski Magazine requested our recommendation on the best Apres Ski Bar in Dubuque for a feature story. Bravo Magazine based out of Milwaukee will feature a story on Ladies Getaway Weekends. st Sue Czeshinski was quoted in the Des Moines Register on May 21 in a story on the reopening of Brietbach’s Country Dining. April Recap Affordable Meetings Sue Moran from Platinum Hospitality, Kathy Droessler from the Dubuque Greyhound Park & Casino and Keith Rahe, Director of Sales from the CVB attended this tradeshow on April 9-10. The show takes place at Navy Pier in Chicago, IL and is attended in large part by meeting planners from the Chicago and Milwaukee areas. It was noted that Dubuque is typically the only city representing Iowa at this Tradeshow. This year Dubuque as well as the State of Iowa will be attending. Dubuque’s theme for the show is “Cooking something up in Dubuque”. There were over 90 names scanned in that visited the booth, with 6 or 7 very good leads. Unity Day On April 18 the CVB Staff traveled to Des Moines to participate in Unity Day. This annual event is sponsored by the Iowa Tourism office. The day's activities included a legislative update, announcement of 2009 co-op options, presentation of the 2008 Iowa Tourism Leadership Award, networking opportunities and motivational speaker Chip Madera. Welcome Center Fam Tour Stacy Hubanks, Tourist Information Manager, attended a familiarization tour on April 21-23. The tour is put on by the Iowa State Tourism Department for all of the Welcome Center Managers in Iowa. This year’s tour was in NE Iowa. IMA The Iowa Meetings Association had their conference call meeting in April. The discussion was mainly regarding website development for IMA and development of a lure piece directed to business leads on a regional and national level. NASC Sports Event Symposium The National Association of Sports Commissioners Convention took place April 21-24. Keith Rahe be attended this convention held in Omaha, NE. There were a number of exceptional educational sessions. Keith had the opportunity to meet with different sports organizations; NAIA, about a Baseball tournament; Olympic Committee regarding 2016, if Chicago were to host for Dubuque as a possibility for a training site for athletes, the Police & Fireman Games, and discussion of a Triathlon .'r. ' `.i x-.~ I ~r . . ~ ~ ~ r ,` ~ S1 ~~,M~ tl ~ ~" -.~ 24: Weie10'Oonrmdi at ffie i wkdns Cartes Tpm, tickets 565/5451 -885 at wrtlaruka;mas!zr m ar ca113tN-i44~00C-; wireless CentzK1201 u{, fdoNnE,'r.. ;ate} 26: 41st Qud Cities Crdailmt Bk~ie Bares. Fn admiss;on, fcod d@rr- rs, hve mug- & aurrit~s ter tpe enfira famiy. Bock island ?ds & Tadenair,nznt DntnCl, 3:e Avertue d 18th Skeet. Rc~~ IsMgtl, IL VJ91 -~}vi 31 8 B. Mm(„ 8N1 Fina:,?is 4 r Sb 4 ~ on salt new at the Adler ~atm co "Jn wow roc5erna rcc tarp Gp phone at 56332E 811 "rke`na<Lr m, e6. ArFcr Loire a36 i_ 3N Y.. 4averport IA, ~3 r6~..a.. . ~y 31 lane 1 DaMgvex iT5tltAadrasary Cei~ratian. Ri!iant ' ~ti he tzr, Pen of ^/duque.:aLrdap 'pm 12am Sunday 11am5pm. wfiw.-~utvpc ! 5 B =-~ieta'I . `~--.- ~;~ 31~Anqusi 24. Why BpFd 9hu®as: iWian Jewelry irom the Saran Benh115an Copeatioo Gorgews;dd jewels Pram th rnuth ni India. m °ISe~lar. jewelry tar dz yet and wvmer Adcizdor, rJ ruo-memrr-; ~eArAtuseun r2 wi~1SL9av:rtprt,l,l;Sb3 alb-7ROi. zh.e 1 Tba Great F1ptWa Nahan3i MrsskMpp Ricer Masrsm &Agnarhm. ~SGtss x e t c gr wne s ,; mo e le 1 ~Aner, racEd .;~,TGSS to hic:n, rFr ncax~ aPS&ravGdat tpstaxetheirclaim.Admis- ~ihn ,tag-~ ,;6..55 g..45 , www r^r.rmnsE<•mcgm. r, ' 8 .4nmmm Farm Tag Sirww. Over d00 tables of 4ann toys fcr sale at ~Iptiah'anai farm ia, Museum and Beckman Nigh Sttwol. www.nationalhar ~lUSellm COnl p=rp@e 6 7 Gmp;p Ya Ya Nardi Oral mTtce Orstrki. F a 5pm~12:3Cam, '~eRd 'a n~1 0 n . slard a S =ntzrtamn rt ilisnrcC P.rd ~dh4ncec-BrhSr Prrcv v;a:u Ll 4) 8b 6311. ~Ot7Graek UVNaRf restlval. Gicr.errttwmd :en park UavE p,r prn atur apt rc Ip:.,.F ewvre.Te GrecianN ys he r a. e,Gaoi olkri r r;eva&pa,.n~Ane tasvr~en ltlrc~, r:~~..,. handed gih .~ leer Me s , ,^ & cu Brat cenlecAdu s SS be`or 5pm. ~`iaft sTrr .:h 1 it a sz ~ free. Modzmy,4lpamer Park, 209 S. Saioes ~ 4averno!' IA r, ! s,S ia?~ ~y.N 12 i# Stargrs MtssBSrypr Rnee hbtacyek Wiry Uva hands, special sk aye. a me nz d w ttt• e'or ehteazmm:nt and events. the m2Pmnt rr d wr own Lev sport n mx show grounds next to )ohs nel baseoa 1 ad ~rc v (Fwr.nne. ~~13 Dmmfoxn Fndav Nit. CyersvEe. Livz must;: from the Cedar ~ rd, game= aas [c 5re erd5.toed&beverage saatls. NOADMIS~ -rBShke 13-15: Amenca's R6er Fastin{ 2A88. Free admission. Main Sage ~ixe-T:cA=ts areo ~dermwandgc rg Lorin Visi: www-uavzlduhunue.ccm. e eleber°G5 d;s4si,~Fle, at me POrt of Gubeque! - I6: 24th AwnM Father's pay 91~ tfie River. Cncese he ha.ic icrr, ~~ ~r}I.~)r ddea morN a*_'h(?*=TJ ES nn the--2t RerfrT{ail.4penS a16 the _.ute tsopmT unbl4pm,$ant _k, in advance tram fhe Quad CitlEs error 3 Visa s LWr ,~ 563-72? aEii r103. ~h 563 332 3911 for -'~y0rn mforrcavpn. ' Lhe20-21:200%lowa State N.O.fi RaRy.Open'e all N.D.G. ,rembers! :211 .314$1 OGO;c mdr nmm:tion ;2122 21stAmmvd Quad CRYMShar D~erogrt Munidpal4lrgeq -4Q14 lea sin Sd et~dw, ulj. uavtlnpdti N, a63-391~35(- -~ ~ 22 8iossems rt BattuwetUr. roar to 5pm. Enjty the splzntlpr of ~VRerw rt5 Come s rnp use gard2m aid a maned Leis game c( Bx 180ts iueglm ntque auto <_how he<hrr.nU, & Sree gurded tralEy pd n ssiaq is rrPe but ].nations oucen,ed &r<zrxotth Cen:e & Deerc- Wm n inase.l?G5 Sth SLMadne.IL (26oj 7E5~7970. .lam 2E28. lobs Deena Cadxtan Cads Amoral Trades Bide, Slmw and ApFhen La sr R de Jn ;rte 2Fth, TranGr Show &AUCton un tGe Z,'tA & 28th- oh C we Cn le^td nL=F,32416th St Molinz,!t (-091'48-7947. hd1' 3: Red. White & 9nwa! L=,iat~:e uur nations freedom with me larger firewrorks displa±~ m the QuaE LttirS, family fi:n, entartainmenl toad, bever- ages P. much acre: Faerr:Wion Ever„ hEld in the Disrbct of ?acN !stand & LeClai:e Park on the Dave~ort ~verkent ~h 3: Dyersville Rrewmhs Lars of Nar^heas[ lowa< largrst firawpda dspla}st P2avilie ;2mmerpzi (;;.w Park az dcrsk. Food, kids games & rav.rage steads. HdY 3 5: 2dM Annual I8 Missistiypi WdNey Blues Festival, lpm-12:30am. T8 reg+enal & national is an rwa Pages, plus worvshoµ, & 91ueSknol, neu b the M ssissigp~ Rh' r'J 1 Claire Park, DavenpGR lag4-Aagast 4: flamingo farcesArt fxhihd, iDam5gm.leraf arosts have deer i at »v'A'u one ;aw snamFilts leto artful cre Lions that will ;ra n b ut ~, 5o ra ;r._ ~rd n~.45 (or aduRs,S3 u~cniors, 53 lqr you n ,1 for c ild ~ puad ta± 9otanicai Cenfin 252c dth Ave., Pock 'stand, IL, i309j ?94a.W91. ~~~` ~~ ~: ~ ill ~'ETi yersv E JID YOU KNOW? i f° ~ p,g ,. , rvarned a Top 100 5!naN ywn ~ ~g" Getaway by Midwes!(rving Maganrte. ~~ , ~ • Dyemllle Is ktwwn as the Farts toy Capital m the World. I ~ ,. 9ver 65.000 people vevel W tnr. r _ '~.eld of Dreams each year. 4 {. ~ 'ne Basil ca Cr St. Farms Neuter > one of 52 - tt United Slates. 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FIELD OF DREAMS \i '?t' ~it8 ' .hrs quaint century famrty farm ,~rEy ,~. ~~.` 4rarnond carved in its hearty ORIGINAL BASEBALL FlEID AND '•OUSE WHERE THE MOVIE WAS FILMED. r'avorite oasa6aii equipment and _ :ry o balls, NaYSOme Catch S nxr the - >: s;t and tlream on Ise bieachers- ~ ~ ~ ~~ SOUVENIRS AVAILABLE < FREE ADMISSION am t@ 6 pm April -November .;i Free 1-888-875-8404 Dyer Botsford Nistorioai Nouse ,, & DDif Museum a~Ya ENoy rMwip;rve Ju] h - r - a'therticYNOnarbrnrcr,ra~ •::: ~"'"'~` °' memoralxlis, a unarye 6a ~ ~ € ~'" `. W.ath0 Chu4,mas iree,arA '. ~.. ~sa~ umgaa MSlonca dspraY, squire s5ou: our ixurrax 4 z - Hours: MeY Oetrte ~fi "~"` ~';. MaMaY - Fdtlay SD a m ,:. ~ ~ SalardaY - Sunda? I p n - almission 55.00 563 8'- M'W W.@d5t@f @I@w. t~~J 751 yiil#F2,.'t„ rxu a n~- Ri q C(IOOCP~O d v t r'ruol .~== '~ , ~e Err rcea crn r i ~I Byeats ~ ~ ,.~ !fe >' ct d F :iley ~ ~ 3 ai ~-Yi r 7i t*Jl! ~12'ili£S~ - Ltf£ rl _. id S~LIroL s~eV-r.can #~ ir.r,_corr rkc.:~l, :BO 2 . _.. ,e~. _~~. FOR MORE INFORMATION ON THIS PAGE CALL SCOTT MEYER 515-2848493 QUAD CITIES to DUBUQUE Great Vacaions Spring/Summer 2008 midwestliving.com Midwest Living March/April 2008 The best of spring! Garden centers Scentic drives PLUS: Family reunions, Chocolate cake traveliowa.com iowa Abiz Best of Iowa Business 2007 Where History and Progress Meet and Thrive Tourism - I~aibugare B}~ Heather Lilienthal and .Jill Brignever ust 20 years ago, Dubuque was a fading river city with declining businesses and a drab riverfront. Today a trip over the arched steel Julien Dubuque Bridge reveals a rich vista crackling with excitement and opportunity-a center for commerce and tourism that has managed to preserve its storied heritage. Along with new visitors and residents, the awards have also been rolling in: County/Area of the Year, All America Ciry, Iowa Great Place, Urban Pioneer Award, Phoenix Award, All-Star Community Award, °~` Main Street Award, and more. But Sue Czeshinski doesn't plan ro bask in the glow for too long. Director of the Dubuque Convention and Visitor Bureau (CVB), Czeshinski is working hard to keep Dubuque tourism on the rise. "With its history and location, Dubuque has always been a popular destination," she says. "You can't just make a place a tourist destination, but you can work to enhance it." a $L4 million concept to a $18b million vision. "That was actuall}~ exciting to know that people really wanted to invest time, money, and energy into this. The city, state, and federal governments liked the concept, and wanted it to be bigger. It would change the face of Dubuque and the face of Iowa," she says. "Everyone saw a plan That would work." Today the riverfront area is exciting The area is already looking at phase two of its development, which includes an expanded museum complex. Czeshinski helped make it happen. She first came to Dubuque to attend Loras College and has worked at the CVB since 1990. "For years and years folks talked about renovating the riverfront area, but no one ever acted," she recalls. "We just kept working, developing partnerships, and moving it forward.' After countless meetings, the riverfront renovation grew fi-om and constantly evolving. The Port of Dubuque boasts a bounty of offerings, spawned as part of the America's River Project. the National Mississippi River Aquarium and Museum, the Grand River Meeting and Conference Center, the Dubuque Greyhound Park and Casino, and the Grand Harbor Resort and Waterpark. The area is already looking at phase two of its development, which inchides an expanded museum complex. The Diamond Jo Casino will add gland-based facility and include a 36-lane bowling and entertainment complex. These river area developments are also spurring work in the Main Street area; new businesses are opening, hotels are refurbishing, and visitors continue to pump nearly $236 million into the area annually. "It's all been a great mix of tourism and business development," says Czeshinski. "The chamber hosts nearly 100 ribbon cuttings each year. : We have a group of ambassadors that never stops." Ora the Web: daebugaiechamber.co~n BEST OF IABIZ 2007 !%a`ic 41