Plan of Service_Library Board of Trustees Carnegie-Stout Public Library
Plan of Service
2017
The vision of the Carnegie-Stout Public Library is to be a model of excellence in library
service as perceived by its customers and the library community as it strives to be a
vital resource that educates, informs, enriches, empowers, and entertains.
The mission of the Carnegie-Stout Public Library is to improve the quality of life by
providing resources for individual enjoyment, enlightenment, and knowledge and that
enhance the literacy of youth.
Connect the Community to Library Resources
Goal
Expand Library service to the west side of Dubuque.
Objective 1: Administer an online survey with the Dubuque County Library
District (DCLD)to explore the interest level of those who would take advantage of
expanded services, such as a drop-off and pick-up area at the Asbury branch
library of the DCLD by January 31 , 2017.
Assigned to: Library Director
Objective 2: Review the results of the survey, determine feasibility of a
partnership with the DCLD and recommend next steps for the Library Board of
Trustees by February 23, 2017.
Assigned to: Jenny Weiss, Patty Poggemiller, Mike Willis, and the Library
Director
Objective 3: Conduct a community wide study to explore expansion of services
and the satisfaction levels of patrons by August 31 , 2017.
Assigned to: Library Board of Trustees and Library Director
Objective 4: Review the results of the community-wide study and identify the
next steps in library service by October 31 , 2017.
Assigned to: Library Board of Trustees and Library Director
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Goal
Work to change public perception that it is not safe to visit the Library.
Objective 1: Request funding to increase lighting outside the building for Fiscal Year
2018.
Assigned to: Library Director
Goal
Remove hindrances associated with parking at the Library to promote ease of access.
Objective 1: Discuss options and identify next steps by March 23, 2017
Assigned to: Library Board of Trustees and Library Director
Create and Grow Young Readers
Goal
Children from birth to age five will have programs and services designed to increase
readiness to read, write, and listen when they start school.
Objective 1: Host at least two off-site promotions (over and above what is taking
place currently) in 2017 to reach families and children to encourage reading
and/or visits to the library. (For example, off-site library card sign-up at the Mall,
Hy-Vee, or Farmer's Market with free books given to children whose parents sign
them up for library cards or register them for 1 ,000 Books Before Kindergarten).
Assigned to: Youth Services Department
Objective 2: Research early literacy outreach activities and provide a written
report on three ideas along with their respective budgets, and a recommendation
by May 1 , 2017.
Assigned to: Youth Services Department
Goal
Children ages six through eleven will have programs and services designed to enhance
their reading skills and have reading take root to become a lifelong habit.
Objective 1: Partner with the Boys & Girls Club to continue the "Readers'
Adventure" program for the youngest readers. Evaluate through discussion with
children and surveys of Boys & Girls Club staff. Submit a report at the end of
each quarter beginning in January-March, 2017.
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Assigned to: Youth Services Department
Objective 2: Provide one educational enrichment program per week for the
Third Grade Level Reading sponsored Summer Academy in partnership with the
Dubuque Community School District.
Assigned to: Youth Services Department
Goal
Teens will have access to current technology to increase their creativity, critical thinking,
and information literacy skills.
Objective 1: Fully develop the Teen web pages on the Youth Services site to
appeal to teens and encourage use by September 1 , 2017
Assigned to: Youth Services Manager and I.T. Services Supervisor
Objective 2: Increase visits to the Teen web site 20% by December, 2017.
Assigned to: Youth Services Manager
Objective 3: Increase the check-out of young adult books by 5% compared to
the end of FY 2016 by June 30, 2017.
Assigned to: Youth Services Department
Goal
Stimulate the Imagination
Members of the Carnegie-Stout Public Library will have access to a wealth of current
and popular materials when they want it.
Digital Outreach
Objective 1: Evaluate the options for hiring a part-time marketing person to
focus on social media and advertising by April 27, 2017.
Assigned to: Library Director
Objective 2: A staff content marketing committee met for the first time in
December of 2016. The content marketing committee will achieve the following
objectives by July 1 , 2017:
Identify the audiences we are targeting with social media
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• Identify the topics we will share with our target audience
• Assign the various jobs to different staff members. Follow-up on data for
evaluation will be required to measure impact and/or success.
• Determine a calendar for posting. When is the best time to post by format?
• Review analytics and make recommendations.
Assigned to Library Director and Content Marketing Committee
Objective 3: Increase social media engagements by 25% in the calendar year
2017.
Assigned to Library Director
Objective 4: Expand the Readers' Advisory content on the web site
incorporating one new feature each month of 2017.
Assigned to: Adult Services Manager and I.T. Services Supervisor
Print Media
Objective 1: Conduct a browser fill rate survey in April, 2017. The goal is for
80% of the respondents to report that they have found something to read, view,
or listen to that meets their needs during their visit.
Assigned to: Technical Services Supervisor and Adult Services Manager
Objective 2: The document delivery survey completed in 2016 included the
goal: 70% of adults who place a reserve on the most popular material (print and
non-print) will have the item available in 14 days and an additional 20% will have
requested material within 30 days. The outcome was:
76 (35.7%) were made available within 0 — 7 days
31 (14.6%) were made available within 8 — 14 days
Goal was 70%; results were 50.3%, far short of the goal
40 (19%) were made available within 15- 30 days
Goal was 20%; result was 19%
21 (10%) were made available with 30- 45 days
66 (31 %) took over 30 days to fill
Staff will meet to brainstorm ideas that can lead to better performance in
document delivery to meet the goal set in 2016. Ideas will be ready for
implementation by April 1 , 2017.
Assigned to: Technical Services, I.T. Services, Adult Services, and Circulation
Services Supervisors, Managers and the Library Director.
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Objective 3: A document delivery survey will take place in October, 2017 to
determine if 70% of adults placing reserves on the most popular materials (print
and non-print) will have the item/s available in 14 days and an additional 20% will
have requested material within 30 days.
Assigned to: Technical Services Supervisor and Adult Services Manager
Outreach
Objective 1: Identify a location on the north or south end of Dubuque for a book
and audio return by May 15, 2017.
Assigned to: Library Director
Objective 2: Research and evaluate launching delivery service to the
homebound with a recommendation that includes a discussion of total costs by
August 30, 2017.
Assigned to: Library Administration
Objective 3: Participate in at least four off-site venues to raise awareness of the
library and its services and programs by December, 2017. (Farmers' Market,
Dubuque Fest, Brew Fest, etc.)
Assigned to: Adult and Youth Services Departments
Goal
Members of the Carnegie-Stout Public Library will have access to current and engaging
programs that stimulate their thinking, satisfy their curiosities, expand their knowledge of
contemporary culture and society, and make their leisure time more productive and
enjoyable.
Maker Space
Objective 1: During 2017, Seek funding to add equipment, tools, and services to
the Maker Space to keep it fresh, new, and inviting.
I to: Library Administration
Objective 2: Offer evaluation surveys to those using the Maker Space and
attending programs in the Maker Space to enable quick responses to issues as
well as identify evolving ideas and needs.
Assigned to: Library Administration, Technical, Adult, and Youth Services
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Programming
Objective 1: At least 20% of all programs will have a multicultural component.
Evaluate and report by December 30, 2017.
Assigned to: Adult and Youth Services Departments
Objective 2: At least 10% of adult program each will be held offsite or in
partnership with another organization, business, or academic institution.
Evaluate and report by December 30, 2017.
Assigned to: Adult Services Department
Objective 3: At least 10% of adult programs will have appeal to an audience of
adult males.
Assigned to: Adult Services Department
Objective 4: At least 10% of adult programs will have appeal to an audience of
younger adults (over and above Nerf Capture the Flag).
Objective 6: Increase attendance to young adult programs by 10% compared to
FY 16 (498)
Assigned to: Youth Services Department
Objective 6: Host a minimum of two non-traditional young adult programs that
will increase their engagement with the library (example, a "battle of the bands"
held after hours, in-house mock ACT/SAT tests, or YA input into the web site).
Assigned to: Youth Services Department
Objective 7: At least 15% of all Children's programs will incorporate an element
of STEM (Science, Technology, Engineering, Math).
Assigned to: Youth Services Department
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