Smarter Travel Post-Project Update_ECIA Copyrighted
August 7, 2017
City of Dubuque Action Items # 1.
ITEM TITLE: Smarter Travel Post-Project Update
SUMMARY: East Central Intergovernmental Agency (ECIA) Director
Kelley Deutmeyer and Transportation Director Chandra
Ravada will present a post-project update on the Smarter
Travel Project.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation
ATTACHMENTS:
Description Type
Smarter Travel Update-MVM Memo City Manager Memo
ECIA Memo Staff Memo
DRAFT Presentation Supporting Documentation
THE CITYOF Dubuque
DtU
B r 11 America Cit'
Masterpiece on the Mississippi
2007•2012•2013•2017
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Smarter Travel Update
DATE: August 3, 2017
East Central Intergovernmental Association Executive Director Kelley Deutmeyer and
Director of Transportation Chandra Ravada will be making a post project update on the
Smarter Travel Study, a three year study managed by ECIA which ended in Fiscal Year
2017.
SL-A�'
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Kelley Deutmeyer, Executive Director, ECIA
Chandra Ravada, Director of Transportation, ECIA
East Central Intergovernmental Association
• regional responseto local needs
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Memo
To: Michael C. Van Milligen, City Manager; Dubuque City Council Members
From: ECIA Staff-Chandra Ravada, Director of Transportation; Kelley Deutmeyer, Executive
Director
cc: Kevin Firnstahl, City Clerk
Date: August 2, 2017
Re: Smarter Travel Update
Chandra Ravada and Kelley Deutmeyer would like to present a post project update on the Smarter Travel
Study, a three-year study managed by ECIA which ended in FY17.
• Project overview,goals, outcomes
• Project highlights
• Next steps
Dubuque Metropolitan Area Transportation Study I Eastern Iowa Development Corporation
Eastern Iowa Regional Utility Services System I Eastern Iowa Regional Housing Authority I ECIA Business Growth, Inc.
Region 1 Employment and Training I ECIA Regional Planning Affiliation I Region 8 Regional Transit Authority
7600 Commerce Park, Dubuque, IA 52002 1 www.ecia.org I ecia@ecia.org
563.556.4166 1 Iowa only: 800.942.4648 1 Relay Iowa 800.735.2943 1 f: 563.556.0348
Smarter Travel
Post PUpdate
SIA Council
f ]/19/201]
'CHE CTTY OF
S M R R T E R DUBUQUE
Ma5tet7yiece on the Mississippi
- -= = ECIA
Smarter Travel Ad
PW.-
lw,ecelrvlerview tol
• Smart Travel (2012)
• Implemented a study to collect data and increase Jule ridership
• Study required basic cellular tracking; no diary to compare data
• Two pilot bus routes were created
• Smarter Travel (2015-2017)
• Designed to tweak original pilot routes and existing routes
• Increase public engagement and ridership
• Involved advanced cellular tracking, back end monitoring, continuous
communication
• Travel diary created for trip verification
THECTTY OF
p
S M A R T E R
DUB E ECIA
((( DUBUQUE
Masterpiece on the Mississippi
2 DMATS
Smarter Travel
P c Goal
• Project Goal
• Better routes for the Jule in order to conserve money and resources
• Increase Jule transit ridership
• Data Generated by App
• Corridor Speed
• Meaningful Locations
• Modes of Travel
• Trip Purpose
IV
191Lnyvt*hAnfsaecrt frl - - _
e 11
u_
3
VO un
Please circle travel day: M T W Th F Date: p
Rea u re m e n is Daily Beginning Exac Street Address,City,Zip Dm
1'
Time
Please circle: Home Work Other
• Download/install app to
Where Arrive Exact Street Address, City How did I #of Depart What
did I go Time get there Riders Time did I do
smartp one (1 st,then (walk,bus,
(including .see
2nd,etc): bike,vehicle) you) pgl0)
• Keep app on for 7 days
SAMPLE 7,,46 wn 7600 Commerce Tavk Duque ueliicle 1 4r30 pm 03
First place
I went
• Record three consecutive First place I went
days of trips Next
place I
went
• Diary must match app Next
place I
data went
Next
place I
went
• Volunteers received $50 Next
place I
Hy-Vee gift card for went
went
Next
fulfilling study place)
wen
requirements Next
place I
went
Next
• ECIA provided Tracfones wlent
for participants that Next
place
went
didn't own a smartphone Next
place I
went
Next
place I
went
Last place
I went for
the day 4
Smarter Travel -A "M
Por
• Over 900 volunteers participated and over 500 completed the
Smarter Travel Study over the course of 3 years
• Jule Ridership Increase
• 2011 : 393,758
• 2016: 553,387
• 40% increase
• Pilot routes were adjusted ( Express and Nightrider routes)
• Based on data and public Input
• Additional data is still being analyzed
5
Smarter Travel
M �,,,urposeful Locations
West End ' y
4 •• r r
Asbury Square ,r •.. .,,° • ,� ^4 ° .
Ib
° to Downtown Dbq
z ..
4 • e
' Kennedy Mall fir
v '• • � , •S r..N. F � - . 49k � ����}' �-�IIn�YA•!i��i li.:_
dw Cow
0 0` e�' • • f ° `�r Y t •' �'•
Warren Plaza
w y�
v to - -_ `So th End
Smarter Travel A
TLOiYl-ffFlz-Uff'B'u Routes
vs
41
tie,
Nt'
• MI CJ.I..a'rr.., -
Y•!` y _
t� 4 u� � � � l4reetl C•w..•ry
a wno..rrrr.
L svr
• .. �� r wnl.-1l onNR � -
NF.x
"i. _ u.lY.a.a� � Mawr _ II..• .t w.lr.l•r, � I
.. M.Yr - .. a.NW Nlrf �•`
NMunv^ f
+M" � k eat OuGuc n. •..o-
r`
S
S
Proposed bus routes based on study data ��
for peak and off peak times -
4 '
Smarter Travel
To Cost
• Funding was obtained from:
• IA DOT
• City of Dubuque
• Funding was dispersed to:
• Jule
• IBM
• ECIA
IAD OT CITY TOTAL %
JULE $ 1 ,604,664 $ 401 , 166 $ 2,005,830 56.67%
IBM $ 1 ,000,000 $ 250,000 $ 1,250,000 35.31%
ECIA $ 227, 142 $ 56,786 $ 2839928 8.02%
TOTAL 1 $ 2,831,806 1 $ 7079952 1 $ 395399758
8
qRPWrocess
• Post Study Survey
• Use results to create a better process that can be used by Dubuque and other
similar cities in the future
• Sample Questions
• Were the instructions given easy to follow?
• Did you feel the compensation was appropriate?
• Did the application affect your smartphone performance?
• Was the travel diary easy to use?
9
Smarter Travel =Md 41411
Acco a es
• 2017 Excellence in Regional Transportation Award
• National Association of Development Organizations Research
Foundation (NADO)
• Published in TRB Article for January 2017
• Transportation Research Board 96th Annual Meeting
Y
10
Smarter Travel
RL
Next TREETS)
• Smart Traffic Routing with Efficient and Effective Traffic Systems (STREETS)
• Traffic management and control for the next generation
• What will this system do for me?
• Reduced wear and tear on Dubuque Streets
• More evenly distributed traffic and shorter travel times
• Safer roads and Traffic Light Synchronization
• This project will serve as a replicable model for small urban areas such as
Dubuque with populations under 200,000
THE CITY OF
S M A R T E R• DUB
DUBUQUE Masterpiece on the Mississippi
Smarter Travel A
QUe tons
Contacts
East Central Intergovernmental Association
ph.: 563-556-4166
e-mail: ecia@ecia.org
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