Naming Recognition Request - Kids in Dubuque Skate / Skate Park Copyrighted
August 7, 2017
City of Dubuque Action Items # 6.
ITEM TITLE: Naming Recognition Request- Kids in Dubuque Skate
(K.I.D.S.)
SUMMARY: City Manager recommending approval of the naming
recognition request submitted by Dubuque Skate for the
skatepark project.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve
ATTACHMENTS:
Description Type
Naming Recognition Request for Approval from Kids in City Manager Memo
Dubuque Skate-MVM Memo
MVM Naming Recognition Request Kids in Dubuque Staff Memo
Skate
Kids in Dubuque Skate Recognition Proposal Supporting Documentation
Kids in Dubuque Skate Sponsorship Level Chart Supporting Documentation
Background 5-15-17 Council Mtg Supporting Documentation
THE COF Dubuque
DtUB
E All-America
City
Masterpiece on the Mississippi 1 1 1 1"
2009•2012•2013•2019
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Naming Recognition Request for Approval — Kids in Dubuque Skate
DATE: August 2, 2017
On May 15, 2017, the City Council approved a Fundraising and Naming Recognition
Policy. The policy states that naming levels and naming amenities will be proposed by
the non-profit on major capital projects on City lands. The proposal is to be reviewed
and must be approved by the City Council.
The outdoor skatepark project is currently budgeted at $800,000 with $200,000 of the
project to be raised by Kids in Dubuque Skate and $600,000 City funded.
Leisure Services Manager Marie Ware recommends City Council approval of the
naming recognition request submitted by Dubuque Skate for the skatepark project.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Marie L. Ware, Leisure Services Manager
THE CITY OF Dubuque
UBB E All-America City
1
Masterpiece on the Mississippi
2007•2012•2013-2017
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: Naming Recognition Request for Approval — Kids in Dubuque Skate
DATE: August 1, 2017
INTRODUCTION
The purpose of this memo is to request approval of the name recognition request made
by Kids in Dubuque Skate.
BACKGROUND
The City Council at their May 15, 2017 meeting approved a Fundraising and Naming
Recognition Policy. The policy and all background is attached to this action item. The
policy states that naming levels and naming amenities will be proposed by the non-profit
on major capital projects on city lands. The proposal is to be reviewed and must be
approved by the City Council.
The outdoor skatepark project is currently budgeted as an $800,000 with $200,000 of
the project to be raised by Kids in Dubuque Skate. $600,000 is city funded.
DISCUSSION
Attached to this action item is the proposal from Kids in Dubuque Skate. They have
eight (8) sponsorship levels with donation amounts that corresponds with each. These
levels are shown in a chart attached to this action item.
The Hero level is $200,000 and a donation at this level would be an opportunity for the
naming of the skatepark. As an example, if a donor gave $200,000 the skatepark would
be called "Smith Skatepark" located in Flora Park. This level equates to past city
naming opportunities such as the Alliant Amphitheater in the Port of Dubuque. The
history of past naming is documented in the attached May 15, 2017 council agenda
item.
Each of the sponsorship levels shown outlines how donors would be recognized. Kids
in Dubuque Skate have also provided conceptual photos of the donor sign that would be
placed on site at the skatepark. This sign would recognize donors at the Hero,
Legendary, Professional, Sponsored, Advanced, Intermediate and Novice levels. Other
recognition at each level is outlined in the chart. The final design of the sign would be
approved later. Kids in Dubuque Skate believes they may be able to secure an in-kind
donation of the sign thus are only sharing concepts now.
The donor levels are Hero at $200,000, Legendary at $25,000-49,999, Professional at
$10,000-24,999, Sponsored at $5,000-9,999, Advanced at $2,500-4,999, Intermediate
at $1 ,000-2,499, Novice at $500-999 and Supporter at $50-499.
Approval of the naming recognition and levels will allow the Kids in Dubuque Skate to
move into active fundraising and share with donors the sponsorship levels and
recognition at each level.
To date Kids in Dubuque Skate has raised $21 ,902. Recently a Reality Check
Reunion/Auction of many signed skate decks and posters and other items were
auctioned off and all proceeds donated to Kids in Dubuque Skate for the Skatepark
project. This event raised $2,638. Their goal is to raise $250,000.
ACTION REQUESTED
I respectfully request City Council review and approval of the naming recognition
request submitted by Kids in Dubuque Skate.
Cc: Steve Fehsal, Park Division Manager
Dan Kroger, Recreation Division Manager
2
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Kids in Dubuque $hate
4927 Wild Flower Drive o Dubuque,IA 52002 o Phone:(563)583-7128 o kidsindubuqueskate.com
Directors: The Fundraising and Naming Recognition Policy
Laura Bies for the Outdoor Skatepark at Flora Park
President
Mike Heitz The Kids in Dubuque Skate (K.I.D.S.) non-profit community group and action
Vice-President sports community supporters seeks support from the City of Dubuque by
proposing specific naming opportunities appropriate to the skatepark project. This
Jennifer Tigges proposal is in recognition and accordance with the process outlined for community
Public Relations non-profit groups by The Fundraising and Naming Recognition Policy For Major
James Kelly Capital Projects on City Lands or Under City Jurisdiction, adopted by the City
Treasurer Council May 15, 2017.
Deborah Schmidt While K.I.D.S. will be raising money for the skatepark project, the skatepark will be
Event coordinator part of city property located at Flora Park in Dubuque, Iowa, and will therefore the
Ben Kahle City will be responsible for overseeing the placement of, and continued
Research & Development maintenance of, amenities and recognition that are part of the skatepark.
Jason Henkel
Marketing The proposed Sponsorship Levels and Benefits are attached on chart.
Photo with example(s) of similar signage to what we may use are also attached.
Respectfully submitted,
Laura Bies & Mike Heitz
Kids in Dubuque Skate
"Friends helping our community realize a dream."
Skatepark Signage Plan
Possible Signage for the new Dubuque outdoor skatepark would look something like this with the name of
park, thank you message, and sponsor levels and names of each sponsor at those levels. We are
currently planning to possibly make the sign 2-sided so the rules for the skatepark could appear on the
back side of the sign. Final design will depend upon donors as well and if we have any in-kind donations
related to the sign materials.
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Skatepark Donor Sponsorship Levels
Sponsorship Benefit Hero Legendary Professional Sponsored Advanced Intermediate Novice Supporter
Partner/ $25,000- $10,000- $5,000- $2,500- $1,000- $500- $50-$499
Naming $49,999 $24,999 $9,999 $4,999 $2,499 $999
Rights
$200,000
Skatepark named after donor,
X
name on entry sign
"Your Name"Skatepark on
city website skatepark landing X
page
Special press release to all
X
local media
Half-page recognition in one
Dubuque Leisure Services X
Program Guide
Sponsorship Award presented
X X
at Skatepark Grand Opening
Name on signage at skatepark X X X X X X X
for appropriate giving level
Name/logo on city website
skatepark page at bottom of
X X X
landing page&Facebook for
first year after Grand Opening
Front Page name or logo on
programs for Groundbreaking X X X
&Grand Opening
Name on banner displayed at
skatepark events prior to X X X
completion
Name in program for
Groundbreaking ceremony (at X X X X
appropriate level)
8x10 print of Skatepark
X X X X
Groundbreaking
VIP invitation&seating at
Groundbreaking&Grand X X X X X
Opening
Name on Kids in Dubuque
Skate website&social media X X X X X X
note
Name in program for Grand
Opening ceremony(at X X X X X X X X
appropriate level)
Name on sub-page of city
skatepark website for year X X X X X
after Grand Opening
THE CITY OF Dubuque
DUB E i"
Masterpiece on the Mississippi 2007.2012.2013
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Fundraising and Naming Recognition Policy
DATE: May 10, 2017
Leisure Services Manager Marie Ware and Assistant City Manager Teri Goodmann
recommend City Council approval of a Fundraising and Naming Recognition Policy for
Major Capital Projects on City Lands or Under City Jurisdiction.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Zia/
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Cindy Steinhauser, Assistant City Manager
Teri Goodmann, Assistant City Manager
Marie L. Ware, Leisure Services Manager
THE CITY OF Dubuque
IEAll-AmericaU
� City
1 1
Masterpiece on the Mississippi
2007•2012 •2013
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
Teri Goodmann, Assistant City Manager
SUBJECT: Fundraising and Naming Recognition Policy
DATE: May 5, 2017
INTRODUCTION
The purpose of this memorandum is to recommend a Fundraising and Naming
Recognition Policy.
BACKGROUND
Naming rights and opportunities have been addressed on several projects in the City's
past. Naming opportunities were approved by prior City Council's for donations in the
past over $250,000 by the City Council. The City Council's role also has been to
formally designate areas for recognition. Those named spaces are Alliant Energy
Amphitheater, American Trust River's Edge Plaza, and William J. Klauer Family Plaza.
The pavilion at River's Edge Plaza was not named however was recognized on signage
as "made possible through the generosity of Rotarv.y "
As a part of America's River Fund Drive a naming policy was established and approved
though partners of the Dubuque County Historical Society, the Dubuque City Council
and the Dubuque Area Chamber of Commerce. The policy outlined naming levels,
timing, design, approval and publicity. This policy and history is attached as Exhibit A.
An updated history of donor recognition of America's River campaigns is attached as
Exhibit B.
Three major projects are in the works that would be assisted by a policy. Bee Branch,
the skate park and Miracle League project all have fundraising components. The skate
park and Miracle League are major capital projects with fundraising done by community
groups and leaders for capital projects on city lands. Bee Branch has also the
fundraising opportunities as a part of the overall project.
DISCUSSION
A committee of Assistant City Managers Cindy Steinhauser and Teri Goodman, Budget
Director Jenny Larson, Economic Development Director Maurice Jones, Assistant City
Attorney Crenna Brumwell, Park Division Manager Steve Fehsal, Project Manager
Steve Brown, Civil Engineer Deron Muehring and Leisure Services Manager Marie
Ware reviewed, edited and recommend the policy attached. The policy addresses
naming levels and naming amenities, donor recognition area, naming convention,
naming commitment, process for handling name changes, revoking names in certain
situations and length of time for naming right and approval.
Research of city naming policies was completed prior to drafting the attached
recommendation. Naming policies are very common for cities. A review was also
completed of prior City of Dubuque naming approval by the City Council which is
outlined above. This policy contains some commonalities of the city's naming policy
history as well as incorporates best practices found in city naming policies from across
the country.
With a policy in place specific city department personnel will work with the organization
or non-profit such as KIDS (Kids Skate in Dubuque) and Miracle League of Dubuque in
the development of a fundraising and naming request specific to their project. This
proposal would then be brought forward to the City Council. The attached policy creates
overall policies yet allows non-profits and organizations to look at the specifics of their
project and bring forth a proposal for naming levels and naming amenities as well as
donor recognition area(s) for the City Council's review and approval. This allows
maximum flexibility based upon the specific project being proposed.
ACTION REQUESTED
We respectfully recommend on behalf of the committee and request approval of the
Fundraising and Naming Recognition Policy to the City Council.
MLW:et
attachments: Policy
Exhibit A, Policy and History
Exhibit B, Americas River Donor Recognition History
copy: Cindy Steinhauser, Assistant City Manager
Jenny Larson, Budget Director
Maurice Jones, Economic Development Director
Crenna Brumwell, Assistant City Attorney
Steve Fehsal, Park Division Manager
Steve Brown, Project Manager
Deron Muehring, Civil Engineer
Marie Ware, Leisure Services Manager
2
NU�
OF
Fundraising and Naming Recognition Policy B E
For Major Capital Projects
on City Lands or Under City Jurisdiction Masterpiece on the Mississippi
The City recognizes the enormous value of direct community support. The purpose of
this policy is to fairly and equitably recognize the generous contributions of donors to
capital projects constructed by the city as well as non-profits and organizations on city
lands or under city jurisdiction. The intent is to insure that philanthropic traditions are
fostered, that donors are treated consistently and fairly and that the contributions are
recognized in ways that support the city and its values.
Each project will outline specific naming opportunities to the appropriate city department
staff for review. The naming opportunities and levels will be presented and approved by
the City Council. This policy serves as the parameters of fundraising and naming to be
used by the City as well as non-profits and organizations with major capital projects on
city lands and/or under city jurisdiction. Special requests not addressed in this policy
will be considered through the approval process.
Naming Levels and Naming Amenities
Naming levels and naming of amenities will be proposed by the non-profit or
organization working on a major capital project on city lands or under city jurisdiction.
The proposal will be reviewed and must be approved by the City Council.
Donor Recognition Area
If a project has a donor recognition area proposed for listing donations in one place at
the site, the design of the donor recognition area must be approved by the City Council.
The City commits to maintain the donor recognition area for the life of the recognition
area. At end of life the recognition area will be removed.
Naming Conventions
Names that are discriminatory or derogatory will not be considered. If a name is
determined to be inappropriate, incorrect or offensive a process to identify an alternate
name will be required.
Naming shall generally be by first and last name, business or non-profit name, unless
another form is specifically requested by the donor and approved by City Council.
1
5-9-17
Naming Commitment
Each donor or donor representative must sign a letter of agreement that clearly defines
the terms and conditions of the donation. It will be signed by the donor and a city or
organization representative. Organizations would provide all signed agreements to the
City upon completion of the project. The agreement will outline the donation and length
of time for naming right.
Length of Time for Naming Right
Naming shall last for the life of the amenity, until such time that the amenity needs to be
replaced or reconstructed through normal wear and tear.
Process for Handling Name Change
The City at its sole discretion, upon request by the donor, may make a one-time change
to the name credited on a plaque or donor area provided there is a substantive reason
for the change and the donor pays all costs associated with the name change including
staff time. It is possible that the change may not be able to happen due to the donor
recognition design. The name change would need to be approved by the City Council.
Revoking Names in Certain Situations
In certain circumstances, the City reserves the right to revoke and terminate its
obligations regarding a naming with no financial responsibility for returning any received
contributions to the benefactor. These actions, and the circumstances that prompt
them, may apply to an approved naming that has not yet been acted upon or to a
conferred naming.
A. If the benefactor's or honoree's reputation changes substantially so that the
continued use of that name may compromise the public trust or otherwise be
contrary to the best interest of the City, the naming may be revoked. However,
caution must be taken when, with the passage of time, the standards and
achievements deemed to justify a naming action may change and observers of a
later age may deem those who have conferred a naming honor at an earlier age
to have erred. Naming should not be altered simply because later observers
would have made different judgements;
B. If the benefactor fails to maintain payments on a pledge upon with the naming
was bestowed, the name may be revoked;
C. If a planned gift upon which the naming was bestowed does not result in the
value agreed upon, the naming may be revoked.
2
5-9-17
THE CITY OF
DUB E MEMORANDUM
December 16, 2002
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: American Trust Naming Request
The American Trust and Savings Bank has committed to donate $250,000 toward the
America's River project and has requested that the River's Edge Plaza be named the
"American Trust River's Edge Plaza." This request is supported by the Dubuque
County Historical Society, the recipient of the donation. The request is also supported
by our other fundraising partner, the Dubuque Area Chamber of Commerce. This is
consistent with past practice. Economic Development Director Bill Baum recommends
City Council approval to name the River's Edge Plaza as the "American Trust River's
Edge Plaza."
I concur with the recommendation and respectfully request Mayor and City Council
approval.
U
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
Bill Baum, Economic Development Director
CITY OF DUBUQUE, IOWA
MEMORANDUM
November 26, 2002
TO: Michael Van Milligen, City Manager
C
FROM: Bill Baum, Economic Development Director
SUBJECT: American Trust Naming Request
INTRODUCTION AND DISCUSSION
Naming opportunities are available for substantial donations ($250,000 -) toward the
America's River project. Attached you will find the general policy under which the
naming opportunities are occurring. A listing of all the commemorative opportunities is
also attached. The first recognition occurred in September when the City Council
approved the naming of the amphitheater in front of the former Star Brewery the "Alliant
Energy Amphitheater."
The American Trust and Savings Bank has agreed to a donation of$250,000 toward the
Americas River project. American Trust has reviewed the naming opportunities, and
has requested the City Council approve the name of the River's Edge Plaza as
"American Trust River's Edge Plaza". Enclosed you will find a letter from American
Trust requesting The America's River fundraising committee has reviewed the request,
determined that American Trust meets the requirements for this naming, and is
recommending City Council approval. Attached is a letter from Jerry Enzier and Teri
Goodman with the recommendation.
RECOMMENDATION
I recommend the City Council approval of the American Trust and Savings Bank
request.
895 Main Street
P.Q. Box 938
Dubuque, Iowa 52004-0938
563.589.0821
Fax 563.589.0842
cschrupiii@americantrust.com
At 'iMt: n www.ameticantrust.com
Charles J.Schrup 111
Co-Chairman of the Board
December 2,2002
Mayor Terry Duggan
Members of the City Council
50 West 13'h Street
Dubuque 1A 52001
Dear Mayor Duggan and Members of the City Council,
American.Trust is extremely proud to be playing a part in the America's River Project. It
is such an extraordinary vision,with so many people working together,to make what
seemed like a dream become a reality. American Trust's gift of$250,000 to the
America's River Project has given us the opportunity to express our gratitude to the City
of Dubuque and to those who have made Dubuque their home. The Schrup family has
lived in Dubuque and has done business in Dubuque for over 100 years. We consider it
our pleasure, as well as our responsibility,to give back to the community that has given
us so much and for so many years.
In view of a naming opportunity made known to us by Jerry Enzler and Terri Goodmann,
American Trust respectfully requests that the Dubuque City Council consider renaming
the"River's Edge Plaza."as the"American Trust River's Edge Plaza", and that a plaque
be placed at the entrance to the plaza indicating such name.
We ask that the City Council review the request for this naming opportunity at the
December 16,2002, City Council meeting: Please let us know if we can supply any
additional information regarding this request.
Thank you for your consideration and congratulations on the integral part that you have
played in allowing the America's River dream to become the fantastic reality that it is
today.
Si e ,
r--
t+ �
Charles J.4Mthe
Co-Chairman Board
, � a
AT THE' PORT O DtJ1iUQU
P.U. BOX 266 1 UuhucIuc.JA 5N04-0266
November 27,2002
Mayor Terry Duggan
Members of the City Council
50 W. 13"' St.
Dubuque,IA 52001
Dear Mayor Duggan and Members of the City Council:
In recognition of the generous gift of American Trust and Savings Bank in the amount of
$250,000, the Dubuque County Historical Society supports the proposal to name the River's
Edge Plaza as the American Trust River's Edge Plaza. This is consistent with our pre-approved
faudraising and naming recognition plan.
This is a significant gift and council approval of this naming will be appropriate recognition for
this generous donation.
Sincerely,
e Teri Goodmann
euti a Director Development Director
Na Yon Mississippi River National Mississippi River
Museum 8' Aquarium Museum&Aquarium -
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ai�1e�ic�tsri�c ctol.Cotti 563-585-1374 -,.N,Wr v.ame.riva,4river.coIn
Gwn ot: Dt•w lot-I.. 1\llsstsstht t Rini tt Ih'tulot-I.-AiwA Di.1 rn l-,COL IN Y
Nxi,io.Nm.Rl1'lilt's Hxi.l or or Colyn'll-DwIl
DUBUQUE AREA CHAMCCOMMERCE
CONVENTION &VISITORs
December 9,2002
Mayor Terry Duggan
City Council Members
50 W. 13'�`Street
Dubuque, IA 52001
Dear Mayor Duggan and City Council Members:
The Dubuque Area Chamber of Commerce has been a proud partner in the vision for riverfront
redevelopment called America's River since it began in 1996. Our organization,under the
leadership of our Chamber Board of Directors,represented the City components of the project
throughout the fundraising campaign. We continue our commitment to this tremendous project
under the direction of our Chamber Board,led by Chairman of the Board Nick Schrup. We are
proud to support the proposal to name the River's Edge Plaza as the American Trust River's
Edge Plaza.
Council approval of this naming would be fitting for this magnificent gift of$250,000 provided
by American Trust and Savings Bank.
Sincerely,
�ki
teward Sandstrom Sue Czesi
President and CEO Director
Dubuque Area Chamber of Commerce Dubuque Area Chamber of Commerce
Convention&Visitors Bureau
300 MAIN STREBT SUITE 200 P.O. Box 7o5 DuBuQuE, IA 52004-0705 (563)557-9200 (563)557-1591
E-MAIL: INFO@TRAVELDUBUQUE.COM WEB SITE:www.TRAVBLDuBuQuB.com
_-':•-..�. .'.Via,
V
COMMEMORATIVE OPPORTUNITIES
Gift Opportunity Amount Gift Opportunity Amount
WETLAND $1,000,000 RIVER SNAKES AQUARIUM $100,000
ATRIUM&BACKWATER MARSH AQUARIUM $1,000,000 RIVER VIEW CAFA $100,000
*AUDITORIUM&THEATER $500,000 HISTORIC PLEASURE BOAT GALLERY $100,000
FLOODED BOTTOM LAND FOREST AQUARIUM $500,000 HALL OF FAME STEAMBOAT CABIN EXHIBIT $100,000
OTTER POND/AQUARIum $500,000 SMALL BOAT BUILDING SHOP $100,000
*WETLAB $500,000 TOWBOAT SIMULA'T'ION EXHIBIT $100,000
HALL OF FAME GALLERY $300,000 THE ORIGINAL RIVER EXHIBIT $100,000
AMPHITHEATER $250,000 WATER QUALITY&AQUATIC INSECTS EXHIBIT $100,000
BARGE AHEAD EXHIBIT $250,000 WETLAND OBSERVATION STATION $100,000
READING ROOM $250,000 BUILDERS&INVENTORS EXHIBIT $50,000
BOATYARD PLAZA $250,000 CLAMMING CAMP EXHIBIT $50,000
FREIGHTHOUSE RESTORATION $250,000 DUCK BLIND EXHIBIT $50,000
LOGSDON ENTRY $250,000 FISHER'S CAMP EXHIBIT $50,000
PADDLEWHEEL PLAZA $250,000 FUR TRADEIVOYAGEUR EXHIBIT $50,000
RIVER OF CHOICES $250,000 NATIVE AMERICAN STORY TELLER EXHIBIT $50,000
RIVERS GALLERY(CHANGING) $250,000 NEWTS&FROGS AQUARIUMS $50,000
TELE MUSEUM CONFERENCING $250,000 MUSSELS&ZEBRA MUSSELS AQUARIUMS $50,000
BOATBUILDING BOARDWALK '$200,000 ORNAMENTAL RAILINGS $50,000
FLOOD PLAIN STREAM TABLE $200,000 '`PAVILION $50,000
GIFT SHOP $200,000 PLAZA AT CASCADING STAIRS $50,000
RAILROAD DEPOT RESTORATION $200,000 RIVER TIMELINE EXHIBIT $50,000
'WETLAND INTERPRETIVE SIGNAGE $180,000 TRAIL HEAD FOR HERITAGE TRAIL $50,000
BOAT&BREAKFAST $175,000 WARDEN'S CAMP&SNEAK BOAT $50,000
RIVERS EDGE PLAZA $175,000 RIVER LANDING(NORTH) $25,000
NORTH END NEIGHBORHOOD TRAIL $160,000 RIVER LANDING(SOUTH) $25,000
VISITING BOAT DOCKS $150,000
WILLIAM M.BLACK STEAM ENGINE ACTIVATION $150,000
BOAT LAUNCHING EXHIBIT $100,000 COLLECTIVE NAMING OPPORTUNITIES
CASCADING STAIRS $100,000 DEEP WATER AQUARIUM($1,000,000 Value) $5,000 TO$25,000
CHILDREN'S OUTDOOR PLAY AREA $100,000 RIvERWALK ($1,000,000 value) $5,000 TO$25,000
DARTER AQUARIUM $100,000
*HERITAGE TRAIL BACKBONE $100,000 ACHIEVEMENTAWARD EXHIBIT $5,000 TO$25,000
HISTORIC LIGHTING $100,000
LIVE ANIMAL TOUCH TABLE $1100,000
WETLAND LANDING $100,000 Gifts may be made in honor or memory of another person.
PATHFINDERS KEELBOAT EXHIBIT $100,000
RIVER MODEL STREAM TABLE $100,000 Other opportunities are available.
Fu filled
14
America's River Fund Drive
Naming Policy
The purpose of this policy is to fairly and equitably recognize the generous contributions of
donors to the America's River project. This policy has been formulated by the original partners
of the America's River project;the Dubuque County Historical Society,the City of Dubuque and
the Dubuque Area Chamber of Commerce.
Naming Levels
For donations of$250,000 or larger,an amenity may be named for the donor,for example
Alliant Energy Amphitheater. These donors will be recognized at the amenity and also at the
Museum and at the Riverwalk.
For donations above$25,000 up to$249,999, an amenity will be described as supported by a
donor. For example,"Pavilion,made passible by the generosity of the Dubuque Rotary
Foundation." These donors will be recognized at the amenity and also at the Museum and at the
Riverwalk.
For donations of$5,000 to $25,000,generally donors will be recognized as supporting the
Riverwalk and the Deep Water Aquarium in a group listing in the Museum and at the Riverwalk.
The Riverwalk will be called the Mississippi Riverwalk and no individual naming will be
assigned to the Riverwalk other than the collective naming described generally above.
Memorial gifts under$25,000 may be recognized on benches or another separate amenity at the
discretion of the owner of that entity.
For donations$500 to$4,999, donors will be recognized in the Museum and on a group plaque
at the Riverwalk as supporting the trees, lighting or fish. Naming at this level will not be
attached to specific trees or lights or associated with specific animals.
For donations from$100 to$499, donors will be recognized in a program at the opening,but will
not be.recognized on a plaque in the Museum or at the Riverwalk.
Timing and Design
Gifts must be made by March 31,2003 in order to be included in the recognition in the Museum
and at the Riverwalk. Corrections may not be able to be made after that date.
Naming shall generally by first and last names,unless another form is specifically requested by
the donor. America's River will make every effort to correctly list each donor is name and
requests the cooperation of each donor to review material sent to them to insure that the name,
title and spelling is correct.
In extraordinary circumstances,the City or the Historical Society may,at their sole discretion,
upon request by the donor,make a one time change to the name credited on a plaque provided
that 1)there is a substantive reason for the change,and 2)the donor pays all cost associated with
the change. (It might not be possible to change any etching on the floodwall.)
Naming shall last for the life of the amenity,until such time that the amenity needs to be
replaced or reconstructed through normal wear and tear.
Approval
Final approval of naming for City amenities is by the Dubuque City Council.
Final approval of naming for Museum amenities is by the Dubuque County Historical Society
board.
Publicity
Publicity,in addition to the recognition above,is provided through newsletters,thank you letters,
and other methods. Generally a gift must be$100,000 or more in order to warrant a separate
media event to announce the gift.
'_l
September 12, 2002
TO: The Honorable Mayor and City Council Members
FROM: Michael C.Van Milligen, City Manager
SUBJECT: Alliant Energy Naming Request
Alliant Energy was one of several businesses and organizations approached by the
America's River fundraising committee during the on-going fund drive. When
approached,Alliant was told that naming opportunities were available for substantial
donations toward the project. Alliant Energy agreed to donate$250,000 toward the
construction of the amphitheater in front of the former Star Brewery. Since that time,
this component has been referred to as the Alliant Amphitheater.
Alliant Energy has requested the City Council approve the name"Alliant Energy
Amphitheater" prior to the ribbon-cutting ceremony scheduled for October 45.
Additionally,Alliant has requested recognition in honor of former Interstate Power
president and America's Riversupporter Wayne Stoppelmoor.
I respectfully recommend Mayor and City Council approval of the Alliant Energy
request.
Michael C_Van Milligen
MCVMIh
Attachment
oc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser,Assistant City Manager
Pauline Joyce,Administrative Services Manager
Susan Gwiasda, Public Information Officer
I
ALLIANT ENERGY. Alliant Eno rgyFuuadaiion,Inc.
Foundation 200 First Street SE
P.p.Box 351
Cedar Rapids,IA 52406.0351
September 11,2002 Office-,319.786A870
Fax 519.766.4796
Mr.Terry Duggan wwmtalliantenergycom
Mayor
City of Dubuque
50 West 13*Street
Dubuque,IA 52001
Dear Mr.Duggan,
As completion ofthe American.River's Amphitheater construction project draws near,
the'Alliant Energy Foundation would like to express our excitement of being involved
with a proj ect of this caliber. The riverfront development project has provided the Alliant
Energy Foundation with an outstanding opportunity to partner with the city and people of
'Dubuque. We are proud to be a part of this tremendous project to revitalize Dubuque's
waterfront.
The Alliant Energy Foundation's substantial funding of$250,000 for the project has also
provided us the chance to showcase our strong corporate leadership. The amphitheater
will provide the city with a pivotal gathei ng site for festivals,music,and dramatic
events. It is also a wonderful opportunity to recognize the importance of the riverfront,
both from a commercial and industrial standpoint.
The Alhant Energy Foundation respectfii3ly requests that the council name the structure
"Alliant Energy Amphitheater." In correspondence with.Jerry Fmzl.er,Executive Director
of the Mississippi River Museurn,*e have expressed that we would like to see a plaque
on the premise that would indicate the project was in honor of Wayne Stoppelmoor,
former President.of Interstate Power Company from 1987 to 1997,and former Chairman
from 1990-1998.
The Alliant Energy Foundation asks that the Dubuque City Council reviews our request .
at the September 16,2002,City Council.meeting. Please let us lmow if we can provide
any additional information. We look forward to hearing back from you soon.
Sincerely,
Carol Toussaint0wr 91 ? NO
Interim-Executive Director
Alliant Energy Foundation i i =i sZ 1 cl3S Z
FROM MRMrDCHS FAX NO. 5635s31241 Sep. 12 2002 03:31PM P2
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September12, 2002
Mayor Terry Duggan
Membcrs of the City Council
50 W_ 13"'St. -
Dubugue.,IA 52001
Dear Mayor Duggan and Members of the City Council;
As partners in the America's River development team,we encourage you to officially name the
amphitheater as the Alliant Energy Amphitheaaer. We support Alliant Energy°s desire that the
amphitheater also contain a plaque indicating that the naming is in ho=of
Wayne Stoppelmoor
Interstate Power Company
President 1987—1997
Chafi man 1990-1998
This is consistent with our praapproved.l`mdraising and naming recognition plan and with our
discussion with Alliant Enargy On September 22, 1998, At the announcement of the gift in April
1999,we Unveiled a targe image of the amphitheater entitled AlIiant Amphitheater.
Therefore,we now strongly urge the city council•to approve the naming of the amphitheater as
the Altiant Energy Amphitheater and funtlermore that the naming be recognizc;d as being in
honor of
Wayne Stoppelmoor
Interstate Power Company
President 1987—1.997 j
Chairman 1990-1998
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THE Q=OF
DuB E MEMORANDUM
May 28, 2003
TO: The Honorable Mayor and City Council Members
FROM: Michael C.Van Milligen, City Manager
SUBJECT: Naming Rights/Opportunities at the Grand River Center and other City
properties; Temporary names for meeting rooms in the Grand River
Center
Economic Development Director Bili Baum is recommending that naming opportunities
be made available for different spaces at the Grand River Center,the Shot Tower
Visitor Center and the Hawthorne Street Peninsula Water Works Park. The
commemorative naming opportunities would be as follows:
Six meeting rooms: $250,000 each
Ball Room: $1 Million
Exhibit Hall: $2.5 Million
Outdoor"Tri-State" Plaza on West Entrance: $250,000
Fountain/Garden Area front of Center: $250,000
Prefunction Space"Grand Hall" outside of.Ballroom: $1 Million
Bridge Connection to Grand Harbor Resort: $500,000
River Room: $1 Million
Shot Tower Visitor Center: $1 Million
Hawthorne Street Peninsula Water Works Park: $1 Million
The outdoor"Riverfront" Plaza on the east side of the Grand River Center has already
been named in honor of the William J. Klauer Family for$250,000.
He further recommends approval of the temporary names for the meeting rooms at the
Grand River Center of:
1. Dubuque Room CAO
2. Ice Harbor Room
3. Shot Tower Room CT" 1
4. Steamboat Room
5. Towboat Room
6. Padd[ewheel Room 0 �
I concur with the. recommendation and respectfully request Mayor and City Council
approval.
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
William Baum, Economic Development Director
i
CITY OF DUBUQUE, IOWA
MEMORANDUM
May 27, 2003
TO: Michael Van Milligen, City Manager
FROM: Bill Baum, Economic Development Director
</—�R��
SUBJECT: Naming Rights/Opportunities at the Grand River Center, and other City
properties; Temporary names for meeting rooms in the Grand River Center
INTRODUCTION AND DISCUSSION
The National Mississippi River Museum and Aquarium, in the development of America's
River project, has made commemorative naming opportunities available for substantial
donations ($250,000+) toward the America's River project. The City Council's role has
been to formally designate areas for recognition. The first commemoration occurred in
September when the City Council approved the naming of the amphitheater in front of
the former Star Brewery the "Alliant Energy Amphitheater." The City Council has also
recognized the donation of American Trust by approving the name of the River's Edge
Plaza as "American Trust River's Edge Plaza", and the Plaza on the River Side of the
Grand River Center as "William J. Klauer Family Plaza."
While these naming opportunities are targeted to the Aquarium or outdoor amenities of
the America's River Project, the City has yet to provide other commemorative
opportunities in and around the Grand River Center, the Shot Tower, and the
Hawthorne Street Peninsula Water Works Park. A committee consisting of Assistant
City Manager Cindy Steinhauser, Administrative Services Manager Pauline Joyce, and I
have been meeting to discuss these naming opportunities, and have developed
recommendations on proposed donations. The fund raising campaign of the Museum
for the America's River project is at a stage that this City initiative should not interfere
with their efforts. Attached are the committee's recommendations.
The design review committee has also met to review and make the following
recommendations for temporary names for the meeting rooms at the Grand River
Center:
1. Dubuque Room
2. Ice Harbor Room
3. Shot Tower Room
4. Steamboat Room
5. Towboat Room
6. Paddlewheel Room
A drawing of the Grand River Center is attached.
RECOMMENDATION
1 recommend the attached policy for Commemorative Naming Opportunities at the
Grand River Center and Other Commemorative Opportunities be approved by the City
Council, and 1 recommend the temporary names for the meeting rooms be approved.
Commemorative Naming Opportunities at the Grand
River Center
Six meeting rooms: $250,000 each
Ball Room: $1 Million
Exhibit Hall: $2.5 Million
Outdoor"Riverfront" Plaza on East side of Center: $250,000`
Outdoor"Tri-State" Plaza at West Entrance: $250,000
Fountain/Garden Area front of Center: $250,000
Prefunction Space "Grand Hall" outside of Ballroom: $1 Million
Bridge Connection to Grand Harbor Resort: $500,000
River Room: $1 Million
Total: $7 Million
Reserved for William J Klauer Family.
OTHER COMMEMORATIVE OPPORTUNITIES
Shot Tower Visitor Center: $1,000,000
Hawthorne Street Peninsula Water Works Park: $1,000,000.
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THE CIW OF
DUB E MEMORANDUM
August 10, 2005
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Naming Opportunities at the Grand River Center and other City Properties
Assistant City Manager Cindy Steinhauser recommends that the naming opportunity
amount for the Grand River Center(GRC) and other City properties be revised as
follows:
• GRC meeting room (six total) $ 100,000/each
Outdoor "Tri-State" Plaza West Entrance $ 200,000
Skywalk to Grand Harbor Resort $ 200,000
• GRC Lower Lobby space $ 200,000
• Prefunction Space outside Ballroom $ 400,000
GRC ballroom $ 500,000
o Water Works Park $ 500,000
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager -
THE CITY OF
DUB E MEMORANDUM
August 3, 2005
TO: Michael C. Van Millgen, City Manager
FROM: Cindy Steinhauser, Assistant City Managec�(r
SUBJECT: Naming Opportunities at the Grand River Center and other City properties
Introduction
The purpose of this memorandum is to provide you information on naming opportunities
for city properties and to recommend a revision to the current cost for each area.
Background
In June 2003, the City Council approved the following naming opportunities and
sponsorship levels for different spaces at the Grand River Center (GRC), the proposed
Shot Tower Visitor Center and Water Works Park. Naming opportunities are those in
which the donation represents a significant giving level and then a name is associated
with the space. For example, the American Trust Rivers Edge Plaza was a fulfilled
naming opportunity. These are different than commemorative opportunities which are
those in where the giving level warrants special recognition. An example is the Pavilion
at the Rivers Edge Plaza made possible through the generosity of Rotary.
The following were the approved locations and amounts for Naming Opportunities:
• GRC meeting room (six total) $ 250,000/each
• Outdoor "Tri-State" Plaza West Entrance $ 250,000
• Outdoor Plaza East Entrance $ 250,000 *fulfilled
• Fountain/Garden Area in front of Center $ 250,000 *fulfilled
• Skywalk to Grand Harbor Resort $ 500,000
• Prefunction Space outside Ballroom $ 1 million
• GRC ballroom $ 1 million
• GRC exhibit hall $ 2.5 million
• River Room $ 1 million
• Amphitheather $ 250,000 *fulfilled
• Rivers Edge Plaza $ 250,000 *fulfilled
• Shot Tower Visitor Center $ 1 million
• Water Works Park $ 500,000
In establishing these levels, city staff reviewed information on naming opportunities of
similar sized communities and projects, analyzed the cost of the space and size of the
space in relationship to the entire project. In addition, city staff reviewed the information
with HOK Venue, the international architect firm that designed the Grand River Center
and has assisted previous clients with naming rights, and with Teri Goodmann and Jerry
Enzler from the National Mississippi River Museum and Aquarium (NMRMA).
The following naming opportunities were reviewed as part of this research:
• Hy-Vee Center Des Moines - $8 million over 20 years *fulfilled
• Midwest Express Center Milwaukee - $9.25 million over 15 years *fulfilled
• Alliant Energy Center Madison - $6.3 million over 20 years *fulfilled
• Touchstone Energy Place St. Paul —2.35 million 10 years *fulfilled
• NMRMA Wetland - $1 million *fulfilled
• NMRMA Auditorium & Theater- $500,00 *fulfilled
• NMRMA Reading Room - $250,000 *fulfilled
• Figge Art Center (FAC) Davenport - $12 million *fulfilled
- FAC North Plaza space $3 million *fulfilled
- FAC Exhibit Gallery $3 million *fulfilled
- FAC Lobby $1 million *fulfilled
- FAC Gallery space $1 million *fulfilled
- FAC Library $500,000 *fulfilled
- FAC South Entrance $250,000 *fulfilled
- FAC Gift Shop $100,000 *fulfilled
Discussion
Recently the City has been approached about naming opportunities and levels
previously approved to obtain naming rights. In response to this, I have again reviewed
the information with the parties noted above as well as visited with representatives from
SMG, Inc., an international private management firm for Convention and Conference
Center that has experience is soliciting naming rights. The consistent message that
each of these firms stated was that people are interested in naming rights for two
reasons 1) community philanthropy and 2) marketing opportunities. They all also
agreed that the amount of marketing opportunities through naming rights is abundant
and very competitive. Based upon this input I would recommend that the naming
opportunity amount for the GRC and other city properties be revised as follows:
• GRC meeting room (six total) $ 100,000/each
• Outdoor "Tri-State" Plaza West Entrance $ 200,000
• Skywalk to Grand Harbor Resort $ 200,000
• GRC Lower Lobby space $ 200,000+
• Prefunction Space outside Ballroom $ 400,000
• GRC ballroom $ 500,000
• GRC exhibit hall $ 1 million
• River Room $ 500,000
• Shot Tower Visitor Center $ 450,000
• Water Works Park $ 500,000
+Not previously on the naming opportunity list but being recommended
Lastly, a consistent theme in reviewing naming rights with the parties above was that
the city may want to consider establishing a term limit on those naming rights that
represent marketing opportunities for a business as opposed to those that are purely
philanthropic. As shown above, several of the examples had limits from ten to twenty
years. This is consistent with industry standards. Based upon this, I would further
recommend that a 15-year term be established for naming opportunities in the Ballroom,
Exhibit Hall, River Room and Lower Lobby.
Request
The requested action is for City Council to adopt the revised recommendations
regarding naming opportunities.
EXHIBIT B
History of Donor Recognition
National Mississippi River Museum &Aquarium
1978 to 1982: Establish Fred W.Woodward Riverboat Museum and acquire Wm. M. Black
The effort to establish the Riverboat Museum, what is the National Mississippi River Museum&
Aquarium today,was let by Wayne A.Norman, Sr. The goal was $800,000 and the Historical
Society raised$1.1 million, exceeding the$600,000 matching requirement by raising$900,000.
Matching funds included$100,000 for the value of the William M. Black. Leadership gifts
included:
1) Bob and Ruth Kehl donated the Burlington Northern freight house in December, 1978. It
was valued at$50,000 (equal to $195,500 in 2015 dollars)with naming recognition at the
entry to the building.
2) The Woodward Foundation gave a$200,000 challenge grant in February, 1979 (equal to
$726,819 in 2015 dollars), requiring$600,000 of matching funds. The freight house
would be named the Fred W. Woodward Riverboat Museum. Gift was 25% of the total
goal.
3) Grant from the Maritime Program of the National Park Service/National Trust of
$135,000.No naming because it was a government grant.
A donor panel was created at the entrance to the Woodward Riverboat Museum consisting of
engraved brass plates mounted on wooden plaque with donors recognized by gift category. There
were no individual names on specific exhibits..
1983 to 1986: Completion of Woodward Museum, Creation of National Rivers Hall of
Fame,Establishment of the Endowment,Development, and Education
In 1982 The Society received a$200,000 NEH Challenge Grant with the requirement that we
raise$600,000 in matching funds to continue the development of the museum as well as
establish a$200,000 endowment. Including the NEH challenge grant, we raised a total of$1.2
million. The donors to this 1982-1985 campaign were recognized by adding their names to the
existing plaque at the entrance to the Woodward Riverboat Museum.No donors were recognized
on individual exhibits.
1987 to 1991: Iowa Welcome Center,Local History Gallery,NRHOF,Archives,
Endowment, National Outreach, Fund Raising, and Development
The Society raised$3.5 million to establish the Iowa Welcome Center, local history gallery, and
NRHOF gallery, and archive where the National River Center gift shop and archives are now.
There were a few donors recognized individually and all donors above a certain amount were
listed on a recognition plaque placed at the Iowa Welcome Center lobby by category.
1997 to 2003: America's River—William Woodward Mississippi River Discovery Center,
Wetland,Local History,Archives,William M. Black, and Endowment. City projects
included Grand River Center,Riverwalk and Amenities, and Grand Harbor Resort.
The Society, working with the Chamber/CVB, and the City. Led this$188 million campaign.
The Society portion of the fundraising goal grew from$10 million in 1997 to $25 million in
1999 and$56 million in 2000,part of the$188 million America's River project. William
Woodward's bequest resulted in$1.8 million. When combined with gifts from the Woodward
Foundation and family,this totaled about 20% of all private, foundation, and corporate giving.
Meetings were held to develop recognition guidelines with Braren,Mulder and German fund
raising counsel, Museum leaders,the Chamber of Commerce and CVB, and the City of
Dubuque. This established official joint naming recognition for the Museum, Chamber/CVB, and
City project. River Museum leaders with Lyons Zaremba exhibit design film and Braren, Mulder
and Gelman established criteria for donor recognition in the Museum:
1) Two Donor Plaques were installed at the Museum&Aquarium and also on the US
Senator John C. Culver Flood wall, listing all donors at$500 and above by giving
category.
2) $250,000 and above merits 1) a"naming"which means the donor's name comes before
the name of the exhibit or feature, such as "Bowell Library"or the American Trust
River's Edge Plaza 2)the donor's name can be recognized with letters on the wall, as
well as possibly 3) recognition on an individual plaque 12"by 1855
.
3) $100,000 to $249,000 merits"donor recognition" on an individual 12"by 18"plaque,
. such as Gift Shop made possible through the generous support of the Bertsch Family."
4) $50,000 to $99,999 merits "donor recognition"on an individual 10"by 14"plaque, such
as "Snakes Exhibit Made Possible Through the Generosity of the Gantz Family."
Outdoor signage was larger for visibility. ($50,000 in 1999 is equal to $72,656 in 2015
dollars)
5) Below$50,000: There was to be no individual donor recognition for gifts below$50,000,
but they were to be given prominence on the group donor panel. (Because it was
promised, we put up 1 donor recognition plaque gift(4"by 15") and the other 20 or so
donors at$25,000 were recognized prominently on a group donor plaque.
6) No logos were allowed for any long term museum donor recognition,but allowed for
short term or event sponsorship made possible as a marketing or sponsorship donation.
7) Individual recognition was later established for benches, ranging from$1,000 to
approximately$3,000.
8) Government grants were listed"all donor"listing,but not individual plaques.
2006 to 2012—America's River II: National River Center,Mississippi Plaza,Endowment,
Exhibits and Films,Facilities, Operational Support,National Traveling Exhibit and
Outreach,Fundraising, and Development
America's River II campaign was to raise$40,860,000 for the Museum and was partnered with
$29,520,000 for the City parking ramp for a total of$70,380,000.
Donor recognition rules were substantially the same as AR 1, but more grouping and fewer
individual donor plaques.
1) Donor plaque was created at NRC entry listing all donors over$1,000. In addition:
2) $500,000 and above merits 1) a"naming which means the donor's name comes before
the name of the exhibit or feature, such as"Captain Robert Kehl Exhibits"2) the donor's
name can be recognized with letters on the wall, as well as possibly 3) recognition on an
individual plaque 12"by 18"or a similar, suitable configuration.
3) $250,000 to $499,999 merits a"naming"placed on an individual plaque 12"by 18"
(Gifts below$250,000 were not"naming"recognition,but"donor"recognition such as
"Rivers Edge Cafe supported by American Trust."
4) $100,000 to $249,999 merits "donor recognition" on an individual 12"by 18"plaque,
such as "Rivers Edge Cafe supported by American Trust."
5) $50,000 to $99,999: Approximately 15 donors were recognized on a group plaque for the
Rivers to the Sea exhibit,but they were not listed on an individual plaque.
6) $25,000 to $49,999: Approximately 20 donors were recognized on a group plaque for the
RiverWorks Discovery Splash Zone exhibit,but they were not listed on an individual
plaque.
7) $10,000 to $24,999: Approximately 27 donors were recognized on a group plaque for the
3D/41)theater,but they were not listed on an individual plaque.
8) No logos were allowed for any long term museum donor recognition,but logos were
allowed for short term exhibits, event sponsorships, or pavers.
9) Donors for pavers were separate from above guidelines and allow logos.
10)Government grants were listed on"all donor"listings,but not individual plaques.