Greater Dubuque Development Corp. Dubuque Works FundingTHE CITY OF DUBUQUE
Masterpiece on the Mississippi
Dubuque
All-American City
2007
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Dubuque Work's Application for Financial Support
DATE: December 30, 2008
Greater Dubuque Development Corporation Executive Director and Chief Operating
Officer Rick Dickinson reports the two most pressing findings of a "2008 Competitive
Analysis" conducted by the consulting firm Blane Canada Research are the following:
Workforce is a significant issue in Dubuque County.
Workforce demands continuing attention and new strategies.
During this one-year period of the analysis, Greater Dubuque Development staff
completed over 200 InfoAction executive interviews representing approximately 45%
(25,307) of the jobs in Dubuque County. In those interviews GDDC was told in no
uncertain terms that the availability of workforce was critical. In fact, over 30% of the
regions CEO's believe that workforce is a barrier to growth. This is even more
compelling when compared to the national response to the same question where only
15% of the CEO's interviewed shared the same concern.
The Greater Dubuque Development Corporation is requesting $100,000 per year for
three years from the City of Dubuque to partially support a $270,000 per year workforce
development program entitled, Dubuque Works.
The funds requested will enable Dubuque Works to fill the following strategic workforce
gap:
Establish cone-stop concierge service and "Welcome Wagon" for newcomers
relocating to Dubuque. This program will ensure that individuals and families
who have chosen Dubuque as a place to live and work are equipped with the
knowledge they need to make the most of their experience, in turn reducing
employer turnover within the first 90 days of employment.
2. Provide the face-to-face contact within local grade schools and high schools in
order to re-image and promote the skilled careers critical to economic growth in
Dubuque. This program will specifically target two-year degrees and certificates
in Information Technology and Advanced Manufacturing.
3. Create and nurture student-to-business relationships on all five college
campuses in the Greater Dubuque area by implementing a successful internship
program. Actively posting and promoting internships on
AccessDubuqueJobs.com will increase student placement from college into the
Greater Dubuque workforce.
4. Assist the unemployed and underemployed in breaking barriers to employment.
The requested funds will allow every workforce-bound high school senior the
opportunity to take the Career Readiness Certificate Assessment at no charge.
The funds will also support the efforts of Project H.O.P.E. (Helping our People
Excel), specifically the Breaking Employment Barriers Program which equips the
unemployed and underemployed with the skills and resources they need to
become more independent and self-sufficient members of our community.
This workforce development collaborative is a partnership including:
Sarah Harris, Director of Workforce Development, Greater Dubuque
Development Corporation
Tara Nelson, Director of Grant-Funded Programs, Community Foundation of
Greater Dubuque, staffing Project H.O.P.E. for the City of Dubuque
Wendy Wheelock, Executive Director of Town Clock Center, Northeast Iowa
Community College
Wendy Mihm-Herold, Regional Manager, Iowa Workforce Development
Kelly Cooper, Assistant Director, Dubuque Area Labor-Management Council
Tiffany Willard, Classified Account Executive, Telegraph Herald
Zoe Pole, Director of Workforce, Dubuque Area Chamber of Commerce
The City would fund this from $100,000 in Fiscal Year 2008 operating budget savings
and $200,000 in Urban Development Action Grant (UDAG) funds.
respectfully recommend Mayor and City Council approval of this request.
~~
Micha C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Rick Dickinson, Executive Director & COO, Greater Dubuque Development Corp
GreaterDubuque
December 30, 2008
Michael Van Milligen
City of Dubuque
50 W. 13~' Street
Dubuque, IA 52001
Dear Mike,
"Workforce is a significant issue in Dubuque County."
"Workforce demands continuing attention and new strategies."
Those are the two most pressing findings of a "2008 Competitive Capacity Analysis" that was conducted by Blane
Canada Research. During this one-year period of the analysis, Greater Dubuque Development staff completed over 200
InfoAction executive interviews representing approximately 45% (25,307) of the jobs in Dubuque County. In those
interviews we were told in no uncertain terms that the availability of workforce was critical. In fact, over 30% of our
regions CEO's believe that workforce is a barrier to growth. This is even more compelling when compared to the national
response to the same question where only 15% of the CEO's interviewed shared the same concern.
We must act and we ask for your financial assistance to do so. Our request of the City of Dubuque is a commitment of
$100,000 per year for three years to enable us to establish "Dubuque Works". Dubuque Works is a collaboration between
Greater Dubuque Development, Dubuque Area Chamber of Commerce, Dubuque Labor Management, Iowa Department
of Workforce Development, Northeast Iowa Community College, Telegraph Herald (AccessDubuqueJobs.com), and
Project H.O.P.E.
Enclosed you will find the requested documentation for Dubuque Work's application for financial support from the City
of Dubuque. The funds requested will enable Dubuque Works to fill the following strategic workforce gaps:
1. Establish aone-stop concierge service and "Welcome Wagon" for newcomers relocating to Dubuque. This
program will ensure that individuals and families who have chosen Dubuque as a place to live, work and play are
not only welcomed into the community, but are also equipped with the knowledge they need to make the most of
their experience, in turn reducing employer turnover within the first 90 days of employment.
2. Provide the face-to-face contact within local grade schools and high schools in order to re-image and promote the
skilled careers critical to economic growth in Dubuque. This program will specifically target two-year degrees
and certificates in IT and Advanced Manufacturing.
3. Create and nurture student-to-business relationships on all five college campuses in the Greater Dubuque area by
implementing a successful internship program. Actively posting and promoting internships on
AccessDubuqueJobs.com will increase student placement from college into the Greater Dubuque workforce.
4. Assist the unemployed and underemployed in breaking barriers to employment. The requested funds will allow
every workforce-bound high school senior the opportunity to take the Career Readiness Certificate Assessment at
no charge. The funds will also support the efforts of Project H.O.P.E, specifically the Breaking Employment
Barriers Program which equips the unemployed and underemployed with the skills and resources they need to
become more independent and self-sufficient members of our community.
e-mail gddc@greaterdubuque.org
300 Main Street, Suite 120, Dubuque, Iowa 52001 phone 563.557.9049
wNrHr.greaterdubuque.org fax 563.557.1059
GreaterDubuque
Page 2
Greater Dubuque Development will act as the fiscal agent and will monitor implementation and evaluate outcomes of the
funded programs. Please let us know if there is additional information that you may need. We look forward to building an
ongoing partnership through our new collaborative approach to workforce development in the city of Dubuque.
Sincerely,
Rick Dickinson
Executive Director & COO
e-mail gddc@greaterdubuque.org
300 Main Street, Suite 120, Dubuque, Iowa 52001 phone 563.557.9D49
www.greaterdubuque.org fax 563.557.1059
Dubuque Works Budget Summary
Recruitment and Retention of Dubuque $85,749.00 (GDDC)
Newcomers
Re-imaging and Promotion of Skilled Careers $100,317.00 (DALMC)
Critical to Dubuque Economic Growth
Retention of Local College Graduates $52,603.00 (Chamber)
Assist the Unemployed and Underemployed in $32,000.00 (Project H.O.P.E)
Breaking Barriers to Employment
SUBTOTAL: $270,669.00
LESS PROPOSED FUNDING FROM:
Dubuque Racing Association: $100,000.00
DALMC Salary In-Kind: $14,994.00
Chamber Salary In-Kind: $22,887.00
Unfunded Balance: $132,788.00
TOTAL REQUEST
TO CITY OF DUBUQUE: $100,000.00
ENHANCED FRAMEWORK OF DUBUQUE WORKS
Greater Dubuque
COMMUNITY FOUNDATION
of Greater Dubuque
NORTHEAST IOWA
COMMUNITY COLLEGE
IOWA
WORKFORCE
DEVELOPMENT
DUBUQUE
ARAE CHAMBER OF COMMERCE
TH
It's a good read!
DUBUQUE AREA
LABOR MANAGEMENT COUNCIL
Dubuque Works Executive Board
Sarah Harris
Zoe Pole
Tiffany Willard
Kelly Cooper
Wendy Mihm-Herold
Wendy Wheelock
Tara Nelson
Dubuque Works
Newcomer Recruitment and Retention
2009-2010
Draft Budget
--- - -
ADMINISTRATIVE EXPENSES
alaries - -
This individual would coordinate and facilitate every
facet of the newcomer recruitment retention
'strategy and would also serve as a employment &
37,000.00 community concierge for new recruits
-- -- _
Payroll Taxes _ _ __
Medical/Dentallnsurance _
_ ~ _
r
3,663.00 _ __ __ _
4,146.00
Pension Plan 3,700.00
Life Insurance 111.24
Disability Insurance _ 203.08r
TOTAL ADMINISTRATIVE EXPENSES $ 48,823.32
OPERATING EXPENSES
Auto Expense
-- -
-- -
- 150.00
_ _ _ __
- -
Parking _ - - T
- 420.00 _ -_ _-- --
TOTAL OPERATING EXPENSES '~ $ 570.00
--
-
-- -
ACADEMY EXPENSES T
Program Awareness _
Flyers for TRIHRA Members 300.00
- - --
_ _
y _ _.
FI ers for Business Promotion
- -
New Opportunity Pack Promotion Piece - ~ _ - - -
300.00
350.00 -_ __ _
_ - - ---
- -
- _.
Academ
Y _- -- --- - _
Meals for Participants
-- ~'
_
--
32,160.00
_ _
'6 meals at $8.00 x 670 participants = $32,160
Trolley tour of city x 27 sessions per year _ _ 9,450.00 ,Quoted by Dubuque Trolley. Trolleys hold 28 people
--
Group Team Build Class Finale @ 4 Mounds Ropes Course
~_ ,Based on rate quoted by Dan Block, Group of 25
with two instructors for 3 hours ($105.00 non-profit
8,545.00 rate/hour = $40 one-time ropes fee) _
Participant Materials
_ _ 2,000.00 . Binder, notepad, materials
-_ _ - -
TOTAL ACADEMY EXPENSES $ 53,105.00
WELCOME TO DUBUQUE ACADEMY EXPENSES TOTAL _ $ 102,498.32 ~ _
LESS EMPLOYER COST/PARTICPANT ($25.00 X 870) $ 16,750.00
TOTAL EXPENSES $ 85,748.32
Re-Imaging and Promotion of Skilled Careers
2009-2010
Draft Budget
--- ---
_
ADMINISTRATIVE EXPENSES
--
Salaries _
-
_ ~ _
45,000
Payroll Taxes 3,600
Medical/Dentallnsurance _ 8,450
Pension Plan _ 2,925
TOTAL ADMINISTRATIVE EXPENSES $59,975
(75% paid by Dubuque Works, 25% paid by DALMC)
- - -
-~-
OPERATING EXPENSES
_ __ _
Auto Expense
600.00
Parking
__ 387.00
-
Telephone 300.00
Fees & Membership
- _ - -- - --
Hosting Meetings _
~ _ 225.00
200.00
Office Supplies _
TOTAL OPERATING EXPENSES
$ 100.00
1,812.00
_ ,_ _
-
RECRUITMENT/MARKETING EXPENSES
Campaign Development
Typeset logo
-- _ _
_ _ _ __
450.00
Tri-fold Brochure, Posters, Table Tents
- - _
Printing
- _ _ --
- 1,400.00
- -
_Brochures (1,500 copies)
_._ _ __
Posters (200 copies)
- - - --
__
_ ' 1,000.00
300.00
Table Tents (400 copies)
__ _
_ _ 600.00
Kick off event _ 1,500.00
School hosted career fairs
_
- 700.00
Skilled trades career fairs
_
Grand River Center space rental
__
1,500.00
_
Booth space
- - -
_ _ _
4, 750.00
_
Transportation for students ($600 per school for busses)
- ---
- 5,400.00
_ Biodegradable Convention Bags _ _
Food and Drinks for exhibitors _ 580.00
500.00
Company tours ($300 per bus x 7 schools x 4 times per year) 8,400.00
Newspaper ads _
--- ~ 5,000.00
-
- -
Made in the Tri-States booklet (2000 copies)
Marketing of AccessMyFuture.com website _
_ ', 1,450.00
5,000.00
TOTAL RECRUTMENT/MARKETING EXPENSES ' $ 38,530.00
SUBTOTAL ! $ 100,317.00
LESS: 25% In-kind Salary _ _ __ ($14,994.00)
TOTAL EXPENSES $85,323.00
RETENTION OF LOCAL COLLEGE GRADUATES BUDGET 2009 Totals Breakdown NOTES
Salary (45%) $22,886.10
Base $17,550.00
Taxes $1,368
Pension $877.50
Insurance $1,929.60
Education & Organizations $945.00
Parking $216.00
Employer Internship Workshops $ 2,000.00 semi annual
Employer Resource Guide $866.00 200 books @ $4.33 each
Multi-Media Marketing Campaign total
$ 15,850.00 Marketing heavily to students,
minimal advertising to businesses
Newspaper (1.365, 2. college papers, 3. Business Times) $ 6,000.00
Radio (1. KLYV, 2. RIVR, 3. KGRR, 4. KatFM) $ 9,000.00
Posters & Rack Cards $ 850.00 500 Posters; 5000 Rack Cards
Student Internship Academy
$ 9,000.00 Six sessions @ $1,500 each -1st year
pilot program @ Clarke
Career Fairs
$ 2,000.00 attending all fairs in tandem w/
AccessDubuqueJobs.com
Subtotal $52,602.10
LESS: Chamber In-Kind Salary $22,886.10 45% Provided in-kind by Chamber
TOTAL: $29,716
Dubuque Works
Breaking Barriers to Employment
2009-2010
Draft Budget
PROGRAM EXPENSES
-
Career Readiness Certificate for High School Seniors
~ 7,000.00 - --
Getting Ahead Program Tuition for Participants T-
25,000.00
- - - - -
~ - _ _
TOTAL EXPENSES $ 32,000.00 ',
- - --- _ _
_
1/2/2009