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Wayfinding Signage Work SessionMEMORANDUM November 13, 2002 TO: FROM: SUBJECT: The Honorable Mayor and City Council Members Michael C. Van Milligen, City Manager WORK SESSION - November 18, 2002 Wayfinding Signage Attached please find information for the work session on Wayfinding Signage that is scheduled for November 18, 2002. The dinner will begin at 5:15 p.m. in the Rotunda, with the work session following at 5:45 p.m, in the Library Auditorium. Michael C. Van Milligen MCVM/jh Attachment cc: Barry Lindahl, Corporation Counsel Cindy Steinhauser, Assistant City Manager MEMORANDUM November 13, 2002 TO: FROM: SUBJECT: Michael C. Van Milligen, City Manager Cindy Steinhauser, Assistant City Manage~Y'~ Wayfinding Signage System .Introduction The purpose of this memorandum is to provide information on the wayfinding signage system proposed for the City of Dubuque. Back.qround Several years ago the City of Dubuque and the Convention and Visitor's Bureau met with representatives from the Iowa Department of Transportation (IDOT) to discuss a new highway signage system for the City of Dubuque. Based upon this meeting the IDOT agreed to work with local representatives from Dubuque to develop a four-color signage system. This system would include dividing the City of Dubuque into several districts and include signage for these districts on the State highway system. In addition, the local signage committee would identify key attractions within each of the district and develop a signage system to direct visitors to each of these attractions. The wayfinding signage committee includes Sue Czeshinski, Dubuque Area Convention and Visitors Bureau, Greg Maim, Key City Coffee, Kelly Schiesl, Carte Graph Systems, Lori Bahl, Diamond Jo Casino, Stacy Eubanks, Mainstay Suites and Bill Schlickman, City of Dubuque. The committee has since expanded to include Laura Carstens and myself also representing the City of Dubuque. The City of Dubuque was subdivided into a total of six districts and over 50 attractions were identified. A listing of the attractions has been included in the packet of information provided. In June 2002, the IDOT requested that the wayfinding system be incorporated into the spring 2003 statewide signing program in order to take advantage of proposed color coding changes that could positively affect our signage program. Based upon this request, the next step was to have the committee work with a consultant to develop the mapping system for the location of the signs in order to coincide with the IDOT's schedule. Discussion In July 2002, the City contracted with Greg Maim to undertake and coordinate the mapping of the signage within the City. Working in conjunction with Sue Czeshinski, Laura Carstens, Bill Schlickman and myself, over 111 signs have been located on the highway system and city streets to aid visitors to our area. These signs have been located with the following guidelines in mind: 1. Once given a direction by a sign (i.e. straight ahead), the direction stays the same until a change is directed. 2. As a general rule there will be no more than four (4) attractions per sign. This was done for safety purposes and the time a driver actually has to read the sign. 3. Once a traveler is in a district there will be limited district signage, as the focus of the signage will be on attractions. 4. Attraction signage was based upon the size of the attraction in the number of people it draws. 5. Sign locations are the destination attractions not the destination activities that take place there (i.e. Miller-Riverview Park would be signed instead of a generic activity such as camping since there are other activities that take place there.) 6. Sign locations are defined within the parameters of the IDOT. 7. Sign locations were chosen using major Dubuque streets and travel routes as opposed to "residential routes" or "back way" routes. It is also important to note that the final sign location and placement will be based upon field conditions, other signage in the area, landscaping conflicts, pedestrian safety issues and other site conditions. As part of this process, the committee held two open houses on November 12 to obtain public input on the system. Approximately 200 invitations, including those to the 50 attractions identified on the system, were sent out to encourage this public input. While the turnout was lower than anticipated, the comments received have been extremely favorable for the system in its current format. Attached is a special key that was developed by Greg Maim to help identify the location of the sign and the four attractions to be listed on each of the signs. District maps will be available at the worksession on November 18, 2002 that will help the City Council better understand the purpose and location of the signs. Representatives from the wayfinding committee will also be in attendance to answer any questions. In addition to mapping the sign locations, the wayfinding committee has revisited the district names to ascertain their relevancy to recent developments along the riverfront and the designated district boundaries. As a result, the committee will be requesting at the December 16 City Council meeting that the City Council reconsider naming the Riverfront district to the Port of Dubuque district. This name will better reflect the district boundaries, which only include the Port of Dubuque and no other portions of our dverfront. Lastly, a request for proposals was sent out in September to local artists to solicit proposals for the design of the artwork and district Iogos to be used on the State and City signs. Planning Services Manager Laura Carstens has been managing this process and is in the process of hiring Gary Olson as the local consultant to do this design work. The wayfinding sign project is currently budgeted at $150,000, which includes consultant fees, signage construction and installation. Based upon the current layout, the committee believes there should be sufficient dollars to cover this project. Recommendation This memorandum is provided as information only in anticipation of the November 18, 2002 City Council worksession. No action is required on your part. Cc: Wayfinding Signage Committee Mike Koch, Public Works Director City of Dubuque Way Finding Map Locations Pubic Input Comments The purpose of the City's way finding signage program is to enhance our visitor experience and compliment way finding signing efforts on our primary highways that will be provided by the iowa DOT. Dubuque has divided it's city limits into 6 separate districts. Port of Dubuque Downtown Southend Grandview Eagle Point Park Westend The selection process of who should be signed and where signs should be began about three years ago with a community wide task force assembled by the City and the Dubuque Area Convention and Visitors Bureau. The 35 member task force assembled consisted of representatives from area hotels, restaurants, attractions, educational facilities, health care, City and CVB staff. Attached is a list of 50 area attractions and destinations that were chosen by the task force to identify tourist destinations in this program. The task force also gave input as to where many of the sign locations should be. Mapping Comments Map location coordinates follow general north, south, east, and west directions. All descriptions follow the same format. For example: Locust s/o 3rd e/s fn should be read as Locust south of 3rd east side facing north. Each district has locations assigned by a letter preceding the location number. For example, W = Westead, G = Grandview, D = Downtown, etc. 1. Once given a direction by a sign (i.e. straight ahead) is given, the direction stays the same until a change is directed. 2. As a general rule there will be no more than four (4) attractions per sign. This is done for safety purposes and the time a driver actually has to read the way finding signs. 3. Signs locations were chosen to be at decision points to move off a main course. 4. Once a traveler is within a district there will be limited district signage - the focus of signage is on attractions. 5. Attraction signage was determined based on the size of the attraction in the number of people it would draw. 6. The deadline for public comment is November 15, 2002 at 5:00 p.m. 7. Sign locations are the destination attractions not the destination activities that take place there. 8. Sign locations are defined within the parameters of the DOT. 9. Final sign location and placement will be based on field conditions, other signage in the area, landscaping conflicts, pedestrian safety issues, and other site conditions. 10. Sign locations were chosen using major Dubuque streets and travel routes. Residential routes and "the back way around" were not considered. Tourism Destinations Grandview District Bunker Hill Golf Course Clarke College University of Dubuque Loras College Emaus Bible College Dalzell Field Flora Park & Pool Mercy Hospital Finley Hospital Port of Dubuque Diamond Jo Casino Dubuque Star Brewery Ice Harbor Port of Dubuque Mississippi River Museum Conference Center Spirit of Dubuque Shot Tower Downtown District Cable Car Square Cathedral Square City Hall CoUnty Court House Five Flags Center Museum of Art (what about the others) Farmer's Market Fenelon Place Elevator Grand Opera House Habor Place Mall Iowa Welcome Center Old Jail Trolleys of Dubuque Eagle Point Park District Greyhound Park & Casino Eagle Point Park Four MoUnds Conference Center Lock&Dam#ii Mathias Ham House Sutton Pool Yacht Basin Yardarm/Dubuque Marina Heritage Troll McAleece Sports Complex Miller-Riverview Park Southend District Crystal Lake Cave Dubuque Regional Airport E.B. Lyons Nature Center Julien Dubuque Monument Mines of Spain Murphy Park Westend District Arboretum & Botanical Gardens County Fairgrounds Kennedy Mall Meadows Golf Course Soccer Complex Sundown Mountain City of Dubuque Way Finding Map Locations Comments for the City Manager The purpose of the city signing program is to enhance our visitor experience. A coordinated si~mfing program has been thought out and worked on for the past 2 years. The plan will coordinate highway locations with city locations and give visitors helpful directions in navigating off area highways, through the City, and in some cases to specific attractions. The initial mapping project was detailed in a way finding method. 6 way f'mding districts were approved by the City Council: Westend, Grandview, Downtown, Riverfront, Eagle Point Park, and Southend. Greg Malta was hired to assist in the project and create a map and working list of signage locations that coordinated state highway locations with proposed city locations. The purpose was to direct travelers off area highways and into districts. Supplemental marketing maps and materials would then help tourists find specific destinations inside of a district. The way finding approach gives general directions in and through the city using the identified districts and doesn't necessarily focus on specific attractions. In this phase 77 sign locations were chosen - 26 highway and 51 city. After the way finding project was finished it was determined by city staff that more detail was needed and specific attractions needed specific directions. A task force of Cindy Steinhauser, Laura Carstens, Bill Schlickman, Sue Czeshinski, and Crreg Malm thoroughly revisited the way finding approach and were possible added specific attractions. The resulting work now proposes 111 sign locations - 26 highway and 85 city. Hem for review are the maps, sign location lists by district, a list of top area attractions, and talking points we will use in describing the process to the general public and stake holders in this project. Public input which is scheduled for Tuesday next week. At the public sessions the mapping task force above will be present and comment cards will be requested. After public input, revisions as necessary will be done. The final step is for City Council approval. City of Dubuque Way-Finding Program (2nd Revision) W-1. Northwest Arterial s/o Penn e/s fs Arboretum Soccer Complex Meadows Golf Course Sundown Mountain Kennedy Malt Downtown Port of Dubuque County Fairgrounds Fairgrounds --~ Downtown Grandview District Port of Dubuque Meadows Golf Course Sundown Mtn Soccer Complex Arboretum Meadows Golf Course Sundown Mtn Arboretum <"' Soccer Complex Heritage Trail ~-- Derby Grange ~--- W-2. Northwest Arterial n/o Penn w/s fn W-3. Northwest Arterial n/o Hwy 20 w/s fn W-4. Northwest Arterial s/o Asbury e/s fs W-5. N.W. Arterial n/o Asbury w/s fn W-6. Asbury Rd. w/o N.W. Arterial s/s fw W-7. Northwest Arterial w/o JFK s/s fw W-8. Northwest Arterial e/o JFK Ids fe W-9. JFK n/o Asbury Rd. w/s fn W-lO. JFK s/o Asbury Rd. e/s fs W-ll. JFK n/o Penn Ave. w/s fn W. 12. JFK w/o Wacker Dr. w/s fn W. 13 Wacker n/o Hwy 20 w/s fn IArboretum Soccer Complex Derby Grange Heritage Trail Arboretum Soccer Complex Derby Grange Kennedy Mall Kennedy Mall Asbury Plaza Sundown Mountain Meadows Golf Course Soccer Complex Asbury Plaza Meadows Goff Course Sundown Mountain Kennedy Mall Downtown District Port of Dubuque Grandview District ,~ Kennedy Mall Downtown Port of Dubuque Grandview District ~ Grandview District ~ Downtown District Port of Dubuque ~.. Southend District W-14. PennAve. w/o JFK s/sfw W-15. JFK s/o Penn Ave. e/s fs W-16. University @ Cedar Cross Rd n/s f/s W-17. Cedar Cross Rd. s/o Hwy. 20 e/s fs Kennedy Mall Arboretum Soccer Complex Derby Crrange AsburyPlaza Kennedy Mall Arboretum Soccer Complex Westend District Grandview District Downtown District Port of Dubuque City of Dubuque Way-Finding Program (Revision 2) G-1. University w/o Asbury s/s fw Univ. of Dubuque Loras College Bunker Hill Golf Bunker Hill Golf Emaus Bible College '~ Bunker Hill Golf Univ. of Dubuque Loras College Clarke College Flora Park & Pool Flora Park & Pool Westend District Lores College Clarke College G-2. Asbury e/o Bunker n/s fe G-3. Asbury w/o Bunker s/s fw G-4. Asbury n/o University w/s fn G-5. University e/o Pennsylvania n/s fe G-6. University w/o Loras s/s fw G-?. Loras Blvd n/o University n/s fe BUnker Hill Golf Flora Park & Pool Westend District G-8. University e/o Asbury n/s fe Bunker Hill Golf Flora Park & Pool Westeud District Univ of Dubuque Lores College Bunker Hill Golf Flora Park & Pool G-9. Grandview s/o University e/s fs G-10. Grandview s/o Lores e/s fs G-Il. Grandview s/o Delhi e/s fs Univ. of Dubuque Loras College Clarke College Dalzelt Field G-12. Grandview n/o Hwy 20 w/s fn Westend District ----~1 Downtown District Port of Dubuque Southend District Univ. of Dubuque Loras College '"'9, Clarke College Wartburg Seminary G-13. Grandview off ramp e/o Grandview his fe G-14. Grandview/Fremont Connector n/o Hwy 20 n/s fe Wartburg Seminary G-15. Grandview Ramp South w/o Fremont s/s fw Wartburg Seminary G-16. Grandview s/o Hwy 20 e/s fs Downtown District Port of Dubuque ---~[ Grandview District Westend District ~" Grand Opera House Museum of Art Cable Car Square Port of Dubuque ..~ Datzell Field Clarke College Univ. of Dubuque Dalzell Field Clarke College Clarke College --~ Clarke College G-17. University w/o Bluff s/s fw G-18. Loras e/o Grandview hiS fe G-19. N. Grandview n/o Dexter e/s fs G-20. N. Grandview @ N.E. comer of N. Grandview & Avoca e/s fs G-21. N. Grandview s/o Clarke Dr. e/s fs City of Dubuque Way-Finding Program (Revision 2) D-1. Locust St. s/o 1st St. e/s fs Welcome Center ,~x Cable Car Square ,q~ Port of Dubuque .~. Five Flags Center ~, D-2. Locust s/o 3rd e/s fs Port of Dubuque .~_~ I Welcome Center Museum of Art Grand Opera House D-3. Locust n/o 5th w/s fs Cable Car Square Fenelon Elevator County Court House --~ Old Jail Museum ~ / City Hall ~ [ Fenelon Elevator Cable Car Square Port of Dubuque County Court House Old Jail Museum City Hall Port of Dubuque D4. Locust sdo 5th els fs D-5. 5th e/o Bluff n/s fe D-6. 5th w/o Iowa s/s £w D-7. Iowa s/o 7th e/s fs D-8. Bluff n]o 3rd wis fn D-9. Bluff @ Jones w/s fe D-10. 5th St. w/o White s/s fw D-11. Central s/o 6th w/s fu D-12. White s/o 10th e/s fs D-13. 10th e/o lowa n/s fe D-14. Central n/o 10th w/s fn County Court House Old Jail Museum Welcome Center ~--~ Port of Dubuque Cn'andview District Westend District Port of Dubuque Conference Center Shot Tower Amphitheatre Port of Dubuque Five Flags Center Cable Car Square --~ Grand Opera House Museum of Art Cable Car Square [ Crrand Opera H°use ~-- Grand Opera House ..--'~] Museum of Art ---~ Cable Car Square .--~ D-15. Central n/o 12th w/s fn D-16. Locust s/o 8th e/s fs D-17. Bluff n/o 9th wis fn D-18. Bluff n/o 8th w/s fn D-19. Btuff ~/o 7th w/s fu D-20. Loras Blvd w/o Bluff s/s fw D-21. Locust s/o 14th e/s fs I Country Court House ~,~1[ Old Jail Museum Five Flags Center ~. Port of Dubuque Grand Opera House --~ Grand Opera House ~ Museum of Art Cable Car Square Port of Dubuque I Grand Opera House 4,'-I IMuseum of Art ~ I IDowntown District Port of Dubuque Grandview District City of Dubuque Way-Finding Program Port of Dubuque P-1. 3rd w/o Bell s/s fw Museum & Aquarium --~ Riverboat Casino Riverboat Cruises Riverwalk Conference Center Amphitheatre Brewery Shot Tower P-2. 5th e/o Hwy 151/61 s/s fw Riverboat Casino Riverboat Cruises Riverwalk Conference Center Amphitheatre Brewery Shot Tower P-3. 5th w/o Bell s/s fw Museum & Aquarium ~ Riverboat Casino ~-~ Riverboat Cruises ~ Riverwalk '~ Conference Center ~. Amphltheatre ~ Brewery ~ City of Dubuque Way-Finding Program (Revision 2) S-1. Grandview @ Hwy 151/61 e/s fs Grandview District Mines of Spain Murphy Park Soft Bail Complex S-2. Grandview w/o Julien Dubuque Dr. s/s fw Mines of Spain Julien Monument Soft Bail Complex Grandview District Mines of Spain Murphy Park Softball Complex ElS Lyons Nature Ctr Crystal Lake Cave Downtown District Port of Dubuque S-3. Grandview @ Hwy 151/61 w/s fn S-4. Twin Vailey Rd. w/o Hwy 151/61 s/s fw City of Dubuque Way-Finding Program (Revision 2) E-1. Greyhound Pk exit ramp @ Greyhound Pk Rd n/s fe Sports Complex Marina/Boat Ramp , Greyhound Pk & Casino Miller-Riverview Park Miller-Riverview Park Vietnam Veterans Mem. Sports Complex ~.~ Marina/Boat Ramp fD Port o ubuque Eagle Point Park Lock & Dam #11 Mathias Ham House Port of Dubuque Downtown District Lock&Dam#Il Marina/Boat Ramp Mathias Ham House ~_. Eagle Point Park Lock&Dam#ii Marina/Boat Ramp --~ E-2. Greyhound Pk Drive @ Adm. Sheehy Dr e/s fw E-3. 16th e/o Kerper Blvd n/s fe E-4. Kerper Blvd s/o Hwy 151/61 on ramp e/s fs E-5. Kerper Blvd s/o Hawthorne St. e/s fs E-6. Hawthorne St. w/o Volunteer Dr. s/s fw E-7. Hawthorne St. e/o Rhomberg n/s fe E-8. Rhomberg n/o Shiras w/s fn E-9. Shims w/o Rhomberg s/s fw E-10. Rhomberg s/o Hawthorne e/s fs E-Il. Hawthorne w/o Kerper Blvd s/s fw E-12. Hwy 151/61 exit ramp w/o Kerper Blvd s/s fw E-13. Kerper Blvd n/o Hwy 151/61 on ramp w/s fn E-14. Kerper Blvd n/o 16th St. w/s fn Mathias Ham House Eagle Point Park Math/as Ham House Eagle Point Park Port of Dubuque Downtown District Dam #11 ~ Lock & Greyhound Pk & Casino Downtown District Port of Dubuque Port of Dubuque , Downtown District Dam #11 ~' Lock & Eagle Point Park ~-' Greyhound Pk & Casino Sports Complex Downtown District Port of Dubuque Southend District Greyhound Pk & Casino Marina/Boat Ramp Sports Complex -( Miller-Riverview Park E-15. 16th St. w/o Adm. Sheehy Dr. s/s fw E-16. 20th w/o Elm St. s/s fw E-t7. Rhomberg s/o Shims e/s fs E-18. Central s/o 32nd St. e/s fs E-19. Peru Rd s/o Four Mounds Private Dr. e/s fs E-20. Peru Rd @ Four Mounds Drive w/s fe (exiting the retreat center) E-21. 32nd St. e/o Central Ave. n/s fe Greyhound Pk & Casino ~-- Marina/Boat Ramp Sports Complex -- Miller-Riverview Park Mathias Ham House < ' Eagle Point Park Lock & Dam #11 Greyhoun Pk & Casino Mathias Ham House Eagle Point Park Four Mounds Retreat Ctr 4 Heritage Trail Four Mounds Retreat Ctr Eagle Point Park Downtown District Port of Dubuque Westend District -~. Westend District Eagle Point Park Downtown District Port of Dubuque DOT Way-Finding Map Locations (Revised to change Riverfront to Port of Dubuque) 1. Hwy 20. w/o NW Arterial s/s fw Westend Grandview Downtown Port of Dubuque Westend Westend Grandview Downtown Port of Dubuque [ Westend Grandview Downtown Port of Dubuque Southend Downtown Port of Dubuque Eagle Point Pk Southend Downtown Port of Dubuque Eagle Point Pk Southend 2. Hwy 20. e/o NW Arterial n/s fe 3. Hwy 20. w/o Wacker Dr. s/s fw 4. Hwy 20. e/o JFK/Cedar Cross n/s fe 5. Hwy 20. e/o Cherokee/Marion s/s fw (before Grandview Ramp) 6. Hwy 20. w/o Locust s/s fw 7. Hwy 20. e/o Locust n/s fe 8. Locust Street s/o Dodge els fs Westend Downtown Port of Dubuque Eagle Point Pk Downtown Port of Dubuque Eagle Point Pk Downtown Port of Dubuque Grandview Westend Cn'andview Westend Southend Grandview Downtown Port of Dubuque Eagle Point Pk Downtown Port of Dubuque Westend Grandview Downtown Port of Dubuque Westend 9. Locust Street n/o Dodge els fs 10. Locust Street Connector e/o Locust n/s fe 11. Locust Street s/o Jones w/s fn 12. Hwy 52 e/o Hwy 61/151 n/s fe 13. Hwy 61/151 s/o Hwy 52 els fs 14. Hwy 61/151 s/o Grandview es fs 15. Hwy 61/151 s/o Locust St. Ramp (Kerrigan Road) IEagle Point Pk Downtown Port of Dubuque Westend 16. Hwy 61/151 n/o Cn'andview exit w/s fn IGrandview ~' Southend ~ 17. Hwy 61/151 n]o Jones St. Connector e/s £s Eagle Point Pk Downtown Port of Dubuque Westend 18. Hwy 61/151 w/o Kerper Ramp s/s fw IPort of Dubuque .-~ ] Eagle Point Pk ~ 19. Hwy 61/151 e/o Greyhonnd Pk Exit (west end of Wisconsin bridge) Port of Dubuque Downtown Eagle Point Pk Southend Downtown Port ot' Dubuque Westend Southend 20. Hwy 61/151 n/o Locust St. Connector w/s fn 21. White Street s/o 20th els fs (Hwy 52 & 20th) Eagle Point Pk ~ ] Downtown ~ 22. Hwy 52 (Central) s/o 21st St. w/s fn 23. Hwy 52 n/o Northwest Arterial w/s fn Downtown Port of Dubuque Southend Eagle Point Pk Downtown Port of Dubuque Southend 24. Hwy 52 s/o Northwest Arterial e/s fs Tourism Destinations Grandview District Bunker Hill Golf Course Clarke College University of Dubuque Loras College Emaus Bible College Dalzell Field Flora Park & Pool Mercy Hospital Finley Hospital Port of Dubuque Diamond Jo Casino Dubuque Star Brewery Ice Harbor Port of Dubuque Mississippi River Museum Conference Center Spirit of Dubuque Shot Tower Downtown District Cable Car Square Cathedral Square City Hall County Court House Five Flags Center Museum of Art (what about the others) Farmer's Market Fenelon Place Elevator Grand Opera House Habor Place Mall Iowa Welcome Center Old Jail Trolleys of Dubuque Eagle Point Park District Greyhound Park & Casino Eagle Point Park Four Mounds Conference Center Lock & Dam #11 Mathias Ham House Sutton Pool Yacht Basin Yardarm/Dubuque Marina Heritage Trail McAleece Sports Complex Miller-Riverview Park Southend District Crystal Lake Cave Dubuque Regional Airport E.B. Lyons Nature Center Jnlien Dubuque Monument Mines of Spain Murphy Park Westend District Arboretum & Botanical Gardens County Fair~ounds Kennedy Mall Meadows Golf Course Soccer Complex Sundown Mountain Way Finding/Trail 'Blazing Talking Points 1. Once given a direction by a sign (i.e. straight ahead) the direction stays the same until a change is directed. 2. As a general rule them will be no more than four (4) attractions per sign. This is done for safety purposes and the time a driver actually has to read the way finding signs. 3. Sigmas locations were chosen to be at decision points to move off a main course. 4. Once in a district there will be limited district signage - the focus of signage is on attractions. 5. Attraction signage was determined based on the size of the attraction in the number of people it would draw. 6. The deadline for public comment is November 15, 2002 at 5:00 p.m. 7. Sign locations are the destination attractions not the destination activities that take place there. 8. Sign locations are defined within the parameters of the DOT. 9. Final sign location and placement will be based on field conditions, other signage in the area, landscaping conflicts, pedestrian safety issues, and other site conditions.