Wayfinding Signage Work SessionMEMORANDUM
November 13, 2002
TO:
FROM:
SUBJECT:
The Honorable Mayor and City Council Members
Michael C. Van Milligen, City Manager
WORK SESSION - November 18, 2002
Wayfinding Signage
Attached please find information for the work session on Wayfinding Signage that is
scheduled for November 18, 2002. The dinner will begin at 5:15 p.m. in the Rotunda,
with the work session following at 5:45 p.m, in the Library Auditorium.
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
MEMORANDUM
November 13, 2002
TO:
FROM:
SUBJECT:
Michael C. Van Milligen, City Manager
Cindy Steinhauser, Assistant City Manage~Y'~
Wayfinding Signage System
.Introduction
The purpose of this memorandum is to provide information on the wayfinding signage
system proposed for the City of Dubuque.
Back.qround
Several years ago the City of Dubuque and the Convention and Visitor's Bureau met
with representatives from the Iowa Department of Transportation (IDOT) to discuss a
new highway signage system for the City of Dubuque. Based upon this meeting the
IDOT agreed to work with local representatives from Dubuque to develop a four-color
signage system. This system would include dividing the City of Dubuque into several
districts and include signage for these districts on the State highway system. In
addition, the local signage committee would identify key attractions within each of the
district and develop a signage system to direct visitors to each of these attractions. The
wayfinding signage committee includes Sue Czeshinski, Dubuque Area Convention and
Visitors Bureau, Greg Maim, Key City Coffee, Kelly Schiesl, Carte Graph Systems, Lori
Bahl, Diamond Jo Casino, Stacy Eubanks, Mainstay Suites and Bill Schlickman, City of
Dubuque. The committee has since expanded to include Laura Carstens and myself
also representing the City of Dubuque.
The City of Dubuque was subdivided into a total of six districts and over 50 attractions
were identified. A listing of the attractions has been included in the packet of
information provided. In June 2002, the IDOT requested that the wayfinding system be
incorporated into the spring 2003 statewide signing program in order to take advantage
of proposed color coding changes that could positively affect our signage program.
Based upon this request, the next step was to have the committee work with a
consultant to develop the mapping system for the location of the signs in order to
coincide with the IDOT's schedule.
Discussion
In July 2002, the City contracted with Greg Maim to undertake and coordinate the
mapping of the signage within the City. Working in conjunction with Sue Czeshinski,
Laura Carstens, Bill Schlickman and myself, over 111 signs have been located on the
highway system and city streets to aid visitors to our area. These signs have been
located with the following guidelines in mind:
1. Once given a direction by a sign (i.e. straight ahead), the direction stays the
same until a change is directed.
2. As a general rule there will be no more than four (4) attractions per sign. This
was done for safety purposes and the time a driver actually has to read the sign.
3. Once a traveler is in a district there will be limited district signage, as the focus of
the signage will be on attractions.
4. Attraction signage was based upon the size of the attraction in the number of
people it draws.
5. Sign locations are the destination attractions not the destination activities that
take place there (i.e. Miller-Riverview Park would be signed instead of a generic
activity such as camping since there are other activities that take place there.)
6. Sign locations are defined within the parameters of the IDOT.
7. Sign locations were chosen using major Dubuque streets and travel routes as
opposed to "residential routes" or "back way" routes.
It is also important to note that the final sign location and placement will be based upon
field conditions, other signage in the area, landscaping conflicts, pedestrian safety
issues and other site conditions. As part of this process, the committee held two open
houses on November 12 to obtain public input on the system. Approximately 200
invitations, including those to the 50 attractions identified on the system, were sent out
to encourage this public input. While the turnout was lower than anticipated, the
comments received have been extremely favorable for the system in its current format.
Attached is a special key that was developed by Greg Maim to help identify the location
of the sign and the four attractions to be listed on each of the signs. District maps will
be available at the worksession on November 18, 2002 that will help the City Council
better understand the purpose and location of the signs. Representatives from the
wayfinding committee will also be in attendance to answer any questions.
In addition to mapping the sign locations, the wayfinding committee has revisited the
district names to ascertain their relevancy to recent developments along the riverfront
and the designated district boundaries. As a result, the committee will be requesting at
the December 16 City Council meeting that the City Council reconsider naming the
Riverfront district to the Port of Dubuque district. This name will better reflect the district
boundaries, which only include the Port of Dubuque and no other portions of our
dverfront.
Lastly, a request for proposals was sent out in September to local artists to solicit
proposals for the design of the artwork and district Iogos to be used on the State and
City signs. Planning Services Manager Laura Carstens has been managing this
process and is in the process of hiring Gary Olson as the local consultant to do this
design work. The wayfinding sign project is currently budgeted at $150,000, which
includes consultant fees, signage construction and installation. Based upon the current
layout, the committee believes there should be sufficient dollars to cover this project.
Recommendation
This memorandum is provided as information only in anticipation of the November 18,
2002 City Council worksession. No action is required on your part.
Cc:
Wayfinding Signage Committee
Mike Koch, Public Works Director
City of Dubuque
Way Finding Map Locations
Pubic Input Comments
The purpose of the City's way finding signage program is to enhance our visitor
experience and compliment way finding signing efforts on our primary highways that
will be provided by the iowa DOT.
Dubuque has divided it's city limits into 6 separate districts.
Port of Dubuque
Downtown
Southend
Grandview
Eagle Point Park
Westend
The selection process of who should be signed and where signs should be began about
three years ago with a community wide task force assembled by the City and the
Dubuque Area Convention and Visitors Bureau. The 35 member task force assembled
consisted of representatives from area hotels, restaurants, attractions, educational
facilities, health care, City and CVB staff.
Attached is a list of 50 area attractions and destinations that were chosen by the task force
to identify tourist destinations in this program. The task force also gave input as to where
many of the sign locations should be.
Mapping Comments
Map location coordinates follow general north, south, east, and west directions.
All descriptions follow the same format. For example:
Locust s/o 3rd e/s fn should be read as Locust south of 3rd east side facing north.
Each district has locations assigned by a letter preceding the location number. For
example, W = Westead, G = Grandview, D = Downtown, etc.
1. Once given a direction by a sign (i.e. straight ahead) is given, the direction stays the
same until a change is directed.
2. As a general rule there will be no more than four (4) attractions per sign. This is done
for safety purposes and the time a driver actually has to read the way finding signs.
3. Signs locations were chosen to be at decision points to move off a main course.
4. Once a traveler is within a district there will be limited district signage - the focus of
signage is on attractions.
5. Attraction signage was determined based on the size of the attraction in the number of
people it would draw.
6. The deadline for public comment is November 15, 2002 at 5:00 p.m.
7. Sign locations are the destination attractions not the destination activities that take
place there.
8. Sign locations are defined within the parameters of the DOT.
9. Final sign location and placement will be based on field conditions, other signage in
the area, landscaping conflicts, pedestrian safety issues, and other site conditions.
10. Sign locations were chosen using major Dubuque streets and travel routes.
Residential routes and "the back way around" were not considered.
Tourism Destinations
Grandview District
Bunker Hill Golf Course
Clarke College
University of Dubuque
Loras College
Emaus Bible College
Dalzell Field
Flora Park & Pool
Mercy Hospital
Finley Hospital
Port of Dubuque
Diamond Jo Casino
Dubuque Star Brewery
Ice Harbor
Port of Dubuque
Mississippi River Museum
Conference Center
Spirit of Dubuque
Shot Tower
Downtown District
Cable Car Square
Cathedral Square
City Hall
CoUnty Court House
Five Flags Center
Museum of Art (what about the others)
Farmer's Market
Fenelon Place Elevator
Grand Opera House
Habor Place Mall
Iowa Welcome Center
Old Jail
Trolleys of Dubuque
Eagle Point Park District
Greyhound Park & Casino
Eagle Point Park
Four MoUnds Conference Center
Lock&Dam#ii
Mathias Ham House
Sutton Pool
Yacht Basin
Yardarm/Dubuque Marina
Heritage Troll
McAleece Sports Complex
Miller-Riverview Park
Southend District
Crystal Lake Cave
Dubuque Regional Airport
E.B. Lyons Nature Center
Julien Dubuque Monument
Mines of Spain
Murphy Park
Westend District
Arboretum & Botanical Gardens
County Fairgrounds
Kennedy Mall
Meadows Golf Course
Soccer Complex
Sundown Mountain
City of Dubuque
Way Finding Map Locations
Comments for the City Manager
The purpose of the city signing program is to enhance our visitor experience. A
coordinated si~mfing program has been thought out and worked on for the past 2 years.
The plan will coordinate highway locations with city locations and give visitors helpful
directions in navigating off area highways, through the City, and in some cases to specific
attractions.
The initial mapping project was detailed in a way finding method. 6 way f'mding districts
were approved by the City Council: Westend, Grandview, Downtown, Riverfront, Eagle
Point Park, and Southend. Greg Malta was hired to assist in the project and create a map
and working list of signage locations that coordinated state highway locations with
proposed city locations. The purpose was to direct travelers off area highways and into
districts. Supplemental marketing maps and materials would then help tourists find
specific destinations inside of a district. The way finding approach gives general
directions in and through the city using the identified districts and doesn't necessarily
focus on specific attractions.
In this phase 77 sign locations were chosen - 26 highway and 51 city.
After the way finding project was finished it was determined by city staff that more detail
was needed and specific attractions needed specific directions.
A task force of Cindy Steinhauser, Laura Carstens, Bill Schlickman, Sue Czeshinski, and
Crreg Malm thoroughly revisited the way finding approach and were possible added
specific attractions.
The resulting work now proposes 111 sign locations - 26 highway and 85 city.
Hem for review are the maps, sign location lists by district, a list of top area attractions,
and talking points we will use in describing the process to the general public and stake
holders in this project.
Public input which is scheduled for Tuesday next week.
At the public sessions the mapping task force above will be present and comment cards
will be requested.
After public input, revisions as necessary will be done.
The final step is for City Council approval.
City of Dubuque Way-Finding Program
(2nd Revision)
W-1. Northwest Arterial s/o Penn e/s fs
Arboretum
Soccer Complex
Meadows Golf Course
Sundown Mountain
Kennedy Malt
Downtown
Port of Dubuque
County Fairgrounds
Fairgrounds --~
Downtown
Grandview District
Port of Dubuque
Meadows Golf Course
Sundown Mtn
Soccer Complex
Arboretum
Meadows Golf Course
Sundown Mtn
Arboretum <"'
Soccer Complex
Heritage Trail ~--
Derby Grange ~---
W-2. Northwest Arterial n/o Penn w/s fn
W-3. Northwest Arterial n/o Hwy 20 w/s fn
W-4. Northwest Arterial s/o Asbury e/s fs
W-5. N.W. Arterial n/o Asbury w/s fn
W-6. Asbury Rd. w/o N.W. Arterial s/s fw
W-7. Northwest Arterial w/o JFK s/s fw
W-8. Northwest Arterial e/o JFK Ids fe
W-9. JFK n/o Asbury Rd. w/s fn
W-lO. JFK s/o Asbury Rd. e/s fs
W-ll. JFK n/o Penn Ave. w/s fn
W. 12. JFK w/o Wacker Dr. w/s fn
W. 13 Wacker n/o Hwy 20 w/s fn
IArboretum
Soccer Complex
Derby Grange
Heritage Trail
Arboretum
Soccer Complex
Derby Grange
Kennedy Mall
Kennedy Mall
Asbury Plaza
Sundown Mountain
Meadows Golf Course
Soccer Complex
Asbury Plaza
Meadows Goff Course
Sundown Mountain
Kennedy Mall
Downtown District
Port of Dubuque
Grandview District ,~
Kennedy Mall
Downtown
Port of Dubuque
Grandview District ~
Grandview District ~
Downtown District
Port of Dubuque ~..
Southend District
W-14. PennAve. w/o JFK s/sfw
W-15. JFK s/o Penn Ave. e/s fs
W-16. University @ Cedar Cross Rd n/s f/s
W-17. Cedar Cross Rd. s/o Hwy. 20 e/s fs
Kennedy Mall
Arboretum
Soccer Complex
Derby Crrange
AsburyPlaza
Kennedy Mall
Arboretum
Soccer Complex
Westend District
Grandview District
Downtown District
Port of Dubuque
City of Dubuque Way-Finding Program
(Revision 2)
G-1. University w/o Asbury s/s fw
Univ. of Dubuque
Loras College
Bunker Hill Golf
Bunker Hill Golf
Emaus Bible College '~
Bunker Hill Golf
Univ. of Dubuque
Loras College
Clarke College
Flora Park & Pool
Flora Park & Pool
Westend District
Lores College
Clarke College
G-2. Asbury e/o Bunker n/s fe
G-3. Asbury w/o Bunker s/s fw
G-4. Asbury n/o University w/s fn
G-5. University e/o Pennsylvania n/s fe
G-6. University w/o Loras s/s fw
G-?. Loras Blvd n/o University n/s fe
BUnker Hill Golf
Flora Park & Pool
Westend District
G-8. University e/o Asbury n/s fe
Bunker Hill Golf
Flora Park & Pool
Westeud District
Univ of Dubuque
Lores College
Bunker Hill Golf
Flora Park & Pool
G-9. Grandview s/o University e/s fs
G-10. Grandview s/o Lores e/s fs
G-Il. Grandview s/o Delhi e/s fs
Univ. of Dubuque
Loras College
Clarke College
Dalzelt Field
G-12. Grandview n/o Hwy 20 w/s fn
Westend District ----~1
Downtown District
Port of Dubuque
Southend District
Univ. of Dubuque
Loras College '"'9,
Clarke College
Wartburg Seminary
G-13. Grandview off ramp e/o Grandview
his fe
G-14. Grandview/Fremont Connector
n/o Hwy 20 n/s fe
Wartburg Seminary
G-15. Grandview Ramp South w/o
Fremont s/s fw
Wartburg Seminary
G-16. Grandview s/o Hwy 20 e/s fs
Downtown District
Port of Dubuque ---~[
Grandview District
Westend District ~"
Grand Opera House
Museum of Art
Cable Car Square
Port of Dubuque ..~
Datzell Field
Clarke College
Univ. of Dubuque
Dalzell Field
Clarke College
Clarke College --~
Clarke College
G-17. University w/o Bluff s/s fw
G-18. Loras e/o Grandview hiS fe
G-19. N. Grandview n/o Dexter e/s fs
G-20. N. Grandview @ N.E. comer of
N. Grandview & Avoca e/s fs
G-21. N. Grandview s/o Clarke Dr. e/s fs
City of Dubuque Way-Finding Program
(Revision 2)
D-1. Locust St. s/o 1st St. e/s fs
Welcome Center ,~x
Cable Car Square ,q~
Port of Dubuque .~.
Five Flags Center ~,
D-2. Locust s/o 3rd e/s fs
Port of Dubuque .~_~ I
Welcome Center
Museum of Art
Grand Opera House
D-3. Locust n/o 5th w/s fs
Cable Car Square
Fenelon Elevator
County Court House --~
Old Jail Museum ~ /
City Hall ~ [
Fenelon Elevator
Cable Car Square
Port of Dubuque
County Court House
Old Jail Museum
City Hall
Port of Dubuque
D4. Locust sdo 5th els fs
D-5. 5th e/o Bluff n/s fe
D-6. 5th w/o Iowa s/s £w
D-7. Iowa s/o 7th e/s fs
D-8. Bluff n]o 3rd wis fn
D-9. Bluff @ Jones w/s fe
D-10. 5th St. w/o White s/s fw
D-11. Central s/o 6th w/s fu
D-12. White s/o 10th e/s fs
D-13. 10th e/o lowa n/s fe
D-14. Central n/o 10th w/s fn
County Court House
Old Jail Museum
Welcome Center ~--~
Port of Dubuque
Cn'andview District
Westend District
Port of Dubuque
Conference Center
Shot Tower
Amphitheatre
Port of Dubuque
Five Flags Center
Cable Car Square --~
Grand Opera House
Museum of Art
Cable Car Square
[ Crrand Opera H°use ~--
Grand Opera House ..--'~]
Museum of Art ---~
Cable Car Square .--~
D-15. Central n/o 12th w/s fn
D-16. Locust s/o 8th e/s fs
D-17. Bluff n/o 9th wis fn
D-18. Bluff n/o 8th w/s fn
D-19. Btuff ~/o 7th w/s fu
D-20. Loras Blvd w/o Bluff s/s fw
D-21. Locust s/o 14th e/s fs
I
Country Court House ~,~1[
Old Jail Museum
Five Flags Center ~.
Port of Dubuque
Grand Opera House --~
Grand Opera House ~
Museum of Art
Cable Car Square
Port of Dubuque
I Grand Opera House 4,'-I
IMuseum of Art ~ I
IDowntown District
Port of Dubuque
Grandview District
City of Dubuque Way-Finding Program
Port of Dubuque
P-1. 3rd w/o Bell s/s fw
Museum & Aquarium --~
Riverboat Casino
Riverboat Cruises
Riverwalk
Conference Center
Amphitheatre
Brewery
Shot Tower
P-2. 5th e/o Hwy 151/61 s/s fw
Riverboat Casino
Riverboat Cruises
Riverwalk
Conference Center
Amphitheatre
Brewery
Shot Tower
P-3. 5th w/o Bell s/s fw
Museum & Aquarium ~
Riverboat Casino ~-~
Riverboat Cruises ~
Riverwalk '~
Conference Center ~.
Amphltheatre ~
Brewery ~
City of Dubuque Way-Finding Program
(Revision 2)
S-1. Grandview @ Hwy 151/61 e/s fs
Grandview District
Mines of Spain
Murphy Park
Soft Bail Complex
S-2. Grandview w/o Julien Dubuque Dr. s/s fw
Mines of Spain
Julien Monument
Soft Bail Complex
Grandview District
Mines of Spain
Murphy Park
Softball Complex
ElS Lyons Nature Ctr
Crystal Lake Cave
Downtown District
Port of Dubuque
S-3. Grandview @ Hwy 151/61 w/s fn
S-4. Twin Vailey Rd.
w/o Hwy 151/61 s/s fw
City of Dubuque Way-Finding Program
(Revision 2)
E-1. Greyhound Pk exit ramp @ Greyhound Pk Rd n/s fe
Sports Complex
Marina/Boat Ramp ,
Greyhound Pk & Casino
Miller-Riverview Park
Miller-Riverview Park
Vietnam Veterans Mem.
Sports Complex ~.~
Marina/Boat Ramp
fD
Port o ubuque
Eagle Point Park
Lock & Dam #11
Mathias Ham House
Port of Dubuque
Downtown District
Lock&Dam#Il
Marina/Boat Ramp
Mathias Ham House ~_.
Eagle Point Park
Lock&Dam#ii
Marina/Boat Ramp --~
E-2. Greyhound Pk Drive @ Adm. Sheehy Dr e/s fw
E-3. 16th e/o Kerper Blvd n/s fe
E-4. Kerper Blvd s/o Hwy 151/61 on ramp e/s fs
E-5. Kerper Blvd s/o Hawthorne St. e/s fs
E-6. Hawthorne St. w/o Volunteer Dr. s/s fw
E-7. Hawthorne St. e/o Rhomberg n/s fe
E-8. Rhomberg n/o Shiras w/s fn
E-9. Shims w/o Rhomberg s/s fw
E-10. Rhomberg s/o Hawthorne e/s fs
E-Il. Hawthorne w/o Kerper Blvd s/s fw
E-12. Hwy 151/61 exit ramp w/o Kerper Blvd s/s fw
E-13. Kerper Blvd n/o Hwy 151/61 on ramp w/s fn
E-14. Kerper Blvd n/o 16th St. w/s fn
Mathias Ham House
Eagle Point Park
Math/as Ham House
Eagle Point Park
Port of Dubuque
Downtown District
Dam #11 ~
Lock
&
Greyhound Pk & Casino
Downtown District
Port of Dubuque
Port of Dubuque ,
Downtown District
Dam #11 ~'
Lock
&
Eagle Point Park ~-'
Greyhound Pk & Casino
Sports Complex
Downtown District
Port of Dubuque
Southend District
Greyhound Pk & Casino
Marina/Boat Ramp
Sports Complex -(
Miller-Riverview Park
E-15. 16th St. w/o Adm. Sheehy Dr. s/s fw
E-16. 20th w/o Elm St. s/s fw
E-t7. Rhomberg s/o Shims e/s fs
E-18. Central s/o 32nd St. e/s fs
E-19. Peru Rd s/o Four Mounds Private Dr. e/s fs
E-20. Peru Rd @ Four Mounds Drive w/s fe
(exiting the retreat center)
E-21. 32nd St. e/o Central Ave. n/s fe
Greyhound Pk & Casino ~--
Marina/Boat Ramp
Sports Complex --
Miller-Riverview Park
Mathias Ham House < '
Eagle Point Park
Lock & Dam #11
Greyhoun Pk & Casino
Mathias Ham House
Eagle Point Park
Four Mounds Retreat Ctr 4
Heritage Trail
Four Mounds Retreat Ctr
Eagle Point Park
Downtown District
Port of Dubuque
Westend District -~.
Westend District
Eagle Point Park
Downtown District
Port of Dubuque
DOT Way-Finding Map Locations
(Revised to change Riverfront to Port of Dubuque)
1. Hwy 20. w/o NW Arterial s/s fw
Westend
Grandview
Downtown
Port of Dubuque
Westend
Westend
Grandview
Downtown
Port of Dubuque
[ Westend
Grandview
Downtown
Port of Dubuque
Southend
Downtown
Port of Dubuque
Eagle Point Pk
Southend
Downtown
Port of Dubuque
Eagle Point Pk
Southend
2. Hwy 20. e/o NW Arterial n/s fe
3. Hwy 20. w/o Wacker Dr. s/s fw
4. Hwy 20. e/o JFK/Cedar Cross n/s fe
5. Hwy 20. e/o Cherokee/Marion s/s fw
(before Grandview Ramp)
6. Hwy 20. w/o Locust s/s fw
7. Hwy 20. e/o Locust n/s fe
8. Locust Street s/o Dodge els fs
Westend
Downtown
Port of Dubuque
Eagle Point Pk
Downtown
Port of Dubuque
Eagle Point Pk
Downtown
Port of Dubuque
Grandview
Westend
Cn'andview
Westend
Southend
Grandview
Downtown
Port of Dubuque
Eagle Point Pk
Downtown
Port of Dubuque
Westend
Grandview
Downtown
Port of Dubuque
Westend
9. Locust Street n/o Dodge els fs
10. Locust Street Connector e/o Locust n/s fe
11. Locust Street s/o Jones w/s fn
12. Hwy 52 e/o Hwy 61/151 n/s fe
13. Hwy 61/151 s/o Hwy 52 els fs
14. Hwy 61/151 s/o Grandview es fs
15. Hwy 61/151 s/o Locust St. Ramp
(Kerrigan Road)
IEagle Point Pk
Downtown
Port of Dubuque
Westend
16. Hwy 61/151 n/o Cn'andview exit w/s fn
IGrandview ~'
Southend ~
17. Hwy 61/151 n]o Jones St. Connector e/s £s
Eagle Point Pk
Downtown
Port of Dubuque
Westend
18. Hwy 61/151 w/o Kerper Ramp s/s fw
IPort of Dubuque .-~ ]
Eagle Point Pk ~
19. Hwy 61/151 e/o Greyhonnd Pk Exit
(west end of Wisconsin bridge)
Port of Dubuque
Downtown
Eagle Point Pk
Southend
Downtown
Port ot' Dubuque
Westend
Southend
20. Hwy 61/151 n/o Locust St. Connector w/s fn
21. White Street s/o 20th els fs
(Hwy 52 & 20th)
Eagle Point Pk ~ ]
Downtown ~
22. Hwy 52 (Central) s/o 21st St. w/s fn
23. Hwy 52 n/o Northwest Arterial w/s fn
Downtown
Port of Dubuque
Southend
Eagle Point Pk
Downtown
Port of Dubuque
Southend
24. Hwy 52 s/o Northwest Arterial e/s fs
Tourism Destinations
Grandview District
Bunker Hill Golf Course
Clarke College
University of Dubuque
Loras College
Emaus Bible College
Dalzell Field
Flora Park & Pool
Mercy Hospital
Finley Hospital
Port of Dubuque
Diamond Jo Casino
Dubuque Star Brewery
Ice Harbor
Port of Dubuque
Mississippi River Museum
Conference Center
Spirit of Dubuque
Shot Tower
Downtown District
Cable Car Square
Cathedral Square
City Hall
County Court House
Five Flags Center
Museum of Art (what about the others)
Farmer's Market
Fenelon Place Elevator
Grand Opera House
Habor Place Mall
Iowa Welcome Center
Old Jail
Trolleys of Dubuque
Eagle Point Park District
Greyhound Park & Casino
Eagle Point Park
Four Mounds Conference Center
Lock & Dam #11
Mathias Ham House
Sutton Pool
Yacht Basin
Yardarm/Dubuque Marina
Heritage Trail
McAleece Sports Complex
Miller-Riverview Park
Southend District
Crystal Lake Cave
Dubuque Regional Airport
E.B. Lyons Nature Center
Jnlien Dubuque Monument
Mines of Spain
Murphy Park
Westend District
Arboretum & Botanical Gardens
County Fair~ounds
Kennedy Mall
Meadows Golf Course
Soccer Complex
Sundown Mountain
Way Finding/Trail 'Blazing
Talking Points
1. Once given a direction by a sign (i.e. straight ahead) the direction stays the same until
a change is directed.
2. As a general rule them will be no more than four (4) attractions per sign. This is done
for safety purposes and the time a driver actually has to read the way finding signs.
3. Sigmas locations were chosen to be at decision points to move off a main course.
4. Once in a district there will be limited district signage - the focus of signage is on
attractions.
5. Attraction signage was determined based on the size of the attraction in the number of
people it would draw.
6. The deadline for public comment is November 15, 2002 at 5:00 p.m.
7. Sign locations are the destination attractions not the destination activities that take
place there.
8. Sign locations are defined within the parameters of the DOT.
9. Final sign location and placement will be based on field conditions, other signage in
the area, landscaping conflicts, pedestrian safety issues, and other site conditions.