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Wayfinding SignageMEMORANDUM December 11, 2002 TO:The Honorable Mayor and City Council Members FROM:Michael C. Van Milligen, City Manager SUBJECT:Wayfinding Signage Districts Several years ago the City of Dubuque and the Convention and Visitor's Bureau met with representatives from the Iowa Department of Transportation (IDOT) to discuss a new highway signage system for the City of Dubuque. Based upon this meeting the IDOT agreed to work with local representatives from Dubuque to develop a four-color signage system. This system would include dividing the City of Dubuque into several districts and include signage for these districts on the State highway system. In addition, the local signage committee would identify key attractions within each of the district and develop a signage system to direct visitors to each of these attractions. The City of Dubuque was subdivided into a total of six districts and over 50 attractions were identified. A listing of the attractions has been included in the packet of information provided. In June 2002, the IDOT requested that the wayfinding system be incorporated into the Spring 2003 statewide signing program in order to take advantage of proposed color coding changes that could positively affect our signage program. Based upon this request, the next step was to have the committee work with a consultant to develop the mapping system for the location of the signs in order to coincide with the IDOT's schedule. Two public open houses have been held to obtain additional input. On November 18, 2002, a Work Session was held with City Council to review the signage system. Assistant City Manager Cindy Steinhauser recommends City Council approval of the wayflnding signage system map and approval to rename the Riverfront District to the Port of Dubuque District. Council direction is requested on the Grandview District or College-Grandview District. Final logo designs will be brought to a future City Council meeting for approval. I concur with the recommendation and respectfully request Mayor and City Council approval. Michael C. Van Milligen MCVM/jh Attachment CC:Barry Lindahl, Corporation Counsel Cindy Steinhauser, Assistant City Manager MEMORANDUM December 10, 2002 TO:Michael C. Van Milligen, City Manager FROM:Cindy Steinhauser, Assistant City Manager SUBJECT:Wayfinding signage districts Introduction The purpose of this memorandum is to provide information on the wayfinding signage system and to request City Council approval of the system and district names. Background Several years ago the City of Dubuque and the Convention and Visitor's Bureau met with representatives from the Iowa Department of Transportation (IDOT) to discuss a new highway signage system for the City of Dubuque. Based upon this meeting the IDOT agreed to work with local representatives from Dubuque to develop a four-color signage system. This system would include dividing the City of Dubuque into several districts and include signage for these districts on the State highway system. In addition, the local signage committee would identity key attractions within each of the district and develop a signage system to direct visitors to each of these attractions. The City of Dubuque was subdivided into a total of six districts and over 50 attractions were identified. A listing of the attractions has been included in the packet of information provided. In June 2002, the IDOT requested that the wayfinding system be incorporated into the spring 2003 statewide signing program in order to take advantage of proposed color coding changes that could positively affect our signage program. Based upon this request, the next step was to have the committee work with a consultant to develop the mapping system for the location of the signs in order to coincide with the IDOT's schedule. Discussion In July 2002, the City contracted with Greg Maim to undertake and coordinate the mapping of the signage within the City. Working in conjunction with Convention and Visitors Bureau Director Sue Czeshinski, Planning Services Manager Laura Carstens, Civil Engineer Bill Schlickman and myself, over 118 signs have been located on the highway system and city streets to aid visitors to our area. These signs have been located with the following guidelines in mind: 1. Once given a direction by a sign (i.e. straight ahead), the direction stays the same until a change is directed. 2. As a general rule there will be no more than four (4) attractions per sign. This was done for safety purposes and the time a driver actually has to read the sign. 3. Once a traveler is in a district there will be limited district signage, as the focus of the signage will be on attractions. 4. Attraction signage was based upon the size of the attraction in the number of people it draws. 5. Sign locations are the destination attractions not the destination activities that take place there (i.e. Miller-Riverview Park would be signed instead of a generic activity such as camping since there are other activities that take place there.) 6. Sign locations are defined within the parameters of the IDOT. 7. Sign locations were chosen using major Dubuque streets and travel routes as opposed to "residential routes" or "back way" routes. A copy of the map with all six districts is included in this packet, along with a special key to help identify the location of the sign and the four attractions to be listed on each sign. Based upon input from City Council and the public, additional signage has been added for the softball complex off of Cedar Cross road, the Children's Zoo and NICC (see revisions attachment). It is important to note that the final sign location and placement will be based upon field conditions, other signage in the area, landscaping conflicts, pedestrian safety issues and other site conditions. The engineering department is currently reviewing all of the proposed sign locations in order to address any location concerns. The public input process included two open houses on November 12 to obtain public input on the system. Approximately 200 invitations, including those to the 50 attractions identified on the system, were sent out to encourage this public input and the signs were also displayed at the Iowa Welcome Center. The comments received have been extremely favorable for the system in its current format. On November 18, a worksession was held with City Council to review the signage system. At that meeting, City Council requested that signage for the Children's Zoo be included in the system and asked for design options for the naming of the Grandview District as the College- Grandview district. This information will be presented at the December 16 City Council meeting. In addition to mapping the sign locations, the wayfinding committee has revisited the district names to ascertain their relevancy to recent developments along the riverfront and the designated district boundaries. As a result, the committee is requesting that the City Council reconsider naming the Riverfront district to the Port of Dubuque district. This name will better reflect the district boundaries, which only include the Port of Dubuque and no other portions of our riverfront. The committee has also revisited, at the request of City Council, renaming the Grandview District as the College-Grandview District. On December 2 and 9, the signage committee met with artistic consultant Gary Olsen to review the City Council's suggestion on the name change and the design impact. Attached are the two versions of the district name with various arbNork options. It is important to note that the artwork is not final, but merely a conceptual rendering of images that could be used for the Grandview or College-Grandview district. Also attached is a conceptual rendering of a full-scale sign with a space for the district name and the four attraction names per sign. Based upon the input from the committee it is their recommendation to retain the Grandview District name with the flower icon or the images of the colleges as the icon. Request The requested action is for City Council to 1) approved the wayfinding signage system map, 2) the renaming of the Riverfront District to the Port of Dubuque District and 3) to provide final direction on the Grandview District or College-Grandview District. Cc:Mike Koch, Public Works Director Laura Carstens, Planning Services Manager Bill Schlickman, Civil Engineer Sue Czshenski, Convention and Visitors Bureau Greg Maim, Consultant Gary Olson, Consultant Wayflnding Signage Committee City of Dubuque Way-Finding Program (Revisions after public input) G-14. Grandview/Fremont Connector n/o Hwy 20 n/s fe (revised to add zoo and sports complex) Wartburg Seminary Children's Zoo Dubuque Sports Complex Wartburg Seminary Children's Zoo Dubuque Sports Complex County Court House Old Jail Museum City Hall NICC Community College IN ICC Community College Port of Dubuque Five Flags Center Cable Car Square NICC Community College NICC Community College G-15. Grandview Ramp South w/o Fremont s/s fw (revised to add zoo and sports complex) D4. Locust s/o 5th e/s fs (revised to add N-ICC) D-4a. 5th w/o Main s/s fw (new location) D-II. Central s/o 6th w/s fn (revised to add NICC) D-11a. 5th e/s Main n/s fe (new location) W-18. Fremont s/o N. Cascade Road e/s fe (new location) Dubuque Sports Complex Children's Zoo W-19. Cedar Cross Rd. n/o N. Cascade Rd w/s fn (new location) Children's Zoo W-20. Cedar Cross Rd. s/o Nightengale Ln. e/s fs (new location) Dubuque Sports Complex Dubuque Sports Complex Dubuque Sports Complex Children's Zoo W-21. Cedar Cross Rd. n/o Nightengale Ln. w/s fn (new location) W-22. Cedar Cross Rd. n/o Center Grove Dr. w/s fn (new location) City of Dubuque Way Finding Map Locations Pubic Input Comments The purpose of the City's way f'mding signage program is to enhance our visitor experience and compliment way finding signing efforts on our primary highways that will be provided by the Iowa DOT. Dubuque has divided ifs city limits into 6 separate districts. Port of Dubuque Downtown Southend Crrandview Eagle Point Park Westend The selection proeass of who should be signed and where signs should be began about three years ago with a eommlmity wide task force assembled by the City and the Dubuque Area Convention and Visitors Bureau. The 35 member task rome assembled consisted of representatives from area hotels, restaurants, attractions, educational facilities, health care, City and CVB staff. Attached is a list of 50 area attractions and destinations that were chosen by the task force to identify tourist destinations in this program. The task force also gave input as to where many of the sign locations should be. Mapping Comments Map location coordinates follow general north, south, east, and west directions. All descriptions follow the same format. For example: Locust s/o 3rd e/s fn should be read as Locust south of 3rd east side facing north. Each district has locations assigned by a letter preceding the location number. For example, W = Westead, G = Grandview, D = Downtown, etc. 1. Once given a direction by a sign (i.e. straight ahead) is given, the direction stays the same until a change is directed. 2. As a general rule there will be no more than four (4) attractions per sign. This is done Tourism Destinations Grandview District Bunker Hill Golf Course Clarke College University of Dubuque Loras College fmaus Bible College Dalzell Field Flora Park & Pool Mercy Hospital Finley Hospital Port of Dubuque Diamond Jo Casino Dubuque Star Brewery Ice Harbor Port of Dubuque Mississippi River Museum Conference Center Spirit of Dubuque Shot Tower Downtown District Cable Car Square Cathedral Square City Hall Comity Court House Five Flags Center Museum of Art (what about the others) Farmer's Market Fenelon Place Elevator Grand Opera House Habor Place Mall Iowa Welcome Center Old Jail Trolleys of Dubuque Eagle Po'mt Park District Greyhound Park & Casino Eagle Point Park Four Mounds Conference Center Lock & Dam #11 Mathias Ham House Sutton Pool Yacht Basin Yardarm/Dubuque Marina Heritage Trail McAleecc Sports Complex Miller-Riverview Park Southend District Crystal Lake Cave Dubuque Regional Airport E.B. Lyons Nature Center Julien Dubuque Monument Mines of Spain Murphy Park Westend District Arboretum & Botanical Gardens County Fairgrounds Kennedy Mall Meadows Golf Course Soccer Complex Sundown Mountain City of Dubuque Way Finding Map Locations Comments for the City Manager The purpose of the city sigining program is to enhance our visitor experience. A coordinated signing program has been thought out and worked on for the past 2 years. The plan will coordinate highway locations with city locations and give visitors helpful directions in navigating off area highways, through the City, and in some cases to specific attractions. The initial mapping project was detailed in a way finding method. 6 way f'mding districts were approved by the City Council: Westend, Grandview, Downtown, Riverfront, Eagle Point Park, and Southend. Cn, eg Maim was hired to assist in the project and create a map and working list of signage locations that coordinated state highway locations with proposed city locations. The purpose was to direct travelers off area highways and into districts. Supplemental marketing maps and materials would then help tourists find specific destinations inside of a district. The way finding approach gives general directions in and through the city using the identified districts and doesnt necessarily focus on specific attractions. In this phase 77 sign locations were chosen - 26 higliway and 51 city. After the way finding Project was finished it was determined by city staff that more detaiI was needed and specific attractions needed specific directions. A task force of Cindy Stehahanser, Laura Carstens, Bill Sehlickman, Sue Czeshinski, and Greg Maim thoroughly rea, isited the way f'mding approach and were possible added specific attractions. The resulting work now proposes 111 sign locations - 26 highway and 85 city. Here for review are the maps, sign location lists by district, a list of top area attractions, and talking points we will use in describing the prOCess to the general public and stake holders in this project. Public input which is scheduled for Tuesday next week. At the public sessions the mapping task force above will be present and comment cards will be requested. After public input, revisions as necessary will be done. The final step is for City Council approval. City of Dubuque Way-Finding Program (2nd Revision) W-1. Northwest Arterial do Penn e/s fs Arboretum Soccer Complex Meadows Golf Course Sundown Mountain' W-2. Northwest Arterial n/o Penn wis fa Kennedy Mall Downtown Port of Dubuque Count). Fairgmnnds W-3. Northwest Arterial n/o Hwy 20 w/s fn Fairgrounds ~ Downtown ~ Grandview District ~-- Port of Dubuque ~ W-4. Northwest Arterial s/o Asbury ods fs Meadows Golf Course Sundown MIJ1 Soccer Complex Arboretum W-5. N.W. Arterial n/o Asbury wis fn Meadows Golf Course Sundown Mm Arboretum ~-. Soccer Complex 4[ Heritage Trail Derby Grange W-6. Asbury Rd. w/o N.W. Arterial s/s fw W-7. Northwest Arterial w/o JFK ds fa, Wig. Northwest Arterial e/o JFK n/s fe W-9. JFK n/o Asbuty Rd. w/s fn W-10. JFK s/oAsbury Rd. edsfs W-Il. JFK nto Penn Ave. w/s f-n W.12..IFK wto Waeker Dr. w/sf~ W. 13 Wacker n/o Hwy 20 w/s fn Arboretum Soccer Complex Derby Grange Heritage Trail Arboretum Soccer Complex Derby Grange Kennedy Mall Asbury Plaza Sundown Mountain Meadows Golf Course Soccer Complex ~ Asbury Plaza ~._ Meadows Goff Course ~ Sundown Mountain 4-- Downlown District Port of Dubuque Grandview District Kennedy Mall Downtown Port of Dubuque Grandview District Csrandx4ew District ~ ] Downtown District ~.-- ] Port of Dubuque ~-. ] Southend District ~ [ W-14. Penn Ave. wlo JFK s/s fw W-15. JFK s/o Penn Ave. e/s fs W-16. University @ Cedar Cross Rd n/s f/s W-17. Cedar Cross Rd s/o Hwy. 20 e/s fs Kennedy Soccer Complex Derby Grange Asbury Plaza Kennedy Mail Arboretum Soccer Complex ~-- Westend District Grandview District Downtown District Port of Dubuque City of Dubuque Way-Finding Program (Revision 2) G-1. University w/o Asbury s/s fw Univ. of Dubuque Loras College Bunker Hill Golf G-2. Asbury do Bunker n/s fe Bunker I-Fill Golf --~ ~m~as Bible College ~'I tBanker Hill Golf ~ Univ'°fDabm:lUe ~ t Loras College ~ Clarke College ~-- Plora Park & Pool ~ Flora Park & Pool -~ Westend District G-3. Asbury w/o Bunker s/s fw G-4. Asbury n/o University wis fn G-5. University edo Pennsylvania n/s £e G-6. University w/o Loras s/s fw Clarke College G-7. Loras Blvd n/o University n/s fe Bu~ker Hill Golf Hora Park & Pool - Westend District G-g. University edo Asbury n/s fe Flora Park & Pool Westend DWa-ict G-9. Crmndview s/o University eds fs Univ of Dubuque ~--] G-10. Grandview s/o Loras edsfs Loras College ~ Bunker I-rill Golf ~ Plora Park & Pool G-I I. Gmudview s/o Delhi e./s fs Univ. of Dubuque Loras College Clarke College Dalzell F~eld G-12. Grandview n/o Hwy 20 w/s fn Downtown District Port of Dubuque Southend District ~ G-13. Grandview off ramp edo Grandview n/s fe Univ. of Dubuque ~ I Loras College ~ ] Clarke College .--..~.1 '!' ] G-14. Grandview/Fmmont Connector n/o Hwy 20 n/s fe IWartburg Seminary ~.- [ G-15. Graadview Ramp South w/o Fremont sis fw Wartburg Seminary G-16. Grandview sdo Hwy 20 e/s fs Downtown District --'~[ Port of Dubuque Grandview District Westend District ~-. G-17. University w/o Bluff s/s fw Grand Opera House --J~] Museum of Art Cable Car Square ~ I Port of Dubuque Datzell Field Clarke College Univ. of Dubuque G~lS. Loras e/o Grandview uds fe G-19. N. Grandview n/o Dexter e/s fs IDalzelt Field ~'- Clarke College G-20. N. Grandview @ N.F~ corner of N. Cn'andview & Avoca e/s fs IClarke College ~ G-21. N. Grandview s/o Clarke Dr. e/s fs Clarke College ..~ I City of Dubuque Way-Finding Program (Revision 2) Welcome Center Cable Car Square Port of Dubuque Five Flags Center D-2. Locust s/o 3rd e/s £s Port of Dubuque ~-~ [ Welcome Center Musenm of Axt Grand Opera House D-3. Locust n/o 5th w/s £s D-4. Locust s/o Sth eYs fs I)-5. 5th elo Bluff Cable Car Square Fenetoa Elevator County Court House --~ I Old Jail Museum ~. { City Hall · [ Fenelon Elevator Cable Car Square Port of Dubuque D-6. 5th w/o Iowa sls fire County Court House Old Jail Museum ( City Hall ~ Port of Dubuque D-7. Iowa s/o 7th e/s rs' D~ Bluff n/o 3rd w/s fn D-9. Bluff @ Jones w/$fe D-10. 5th St. w/o White s/s fw D-11. Central sdo 6th w/s fn 13-12. White s/o 10th e/s fs 13-13. 10th e~o Iowa n/s fe D-14. Central n/o 10thw/s fa Coant~ Court Hous~ "-~1 OM Jail M~u.m ~ ) Welcome Center ~-' Port of Dubuque Grandview District Westend District Port of Dubuque ,~' ] Conference Center fi, Shot Tower ~, Amphitheatre q. Port of Dubuque Five Flags Center Cable Car Square Grand Opera House Museum of Art Cable Car Square Grand Ol~ra House ~-- City Halt Museum of Art Cable Car Square Grand Opera House Museam of Art Cable Car Square D-15. Central n/o 12th w/s fn 13-16. Locust s/o 8th e/s £s D-17. Bluff n/o 9'-,h wtsfn D-18. Bluffn/o 8th w/s fn D-19. Bluffn/o 7th w/sfn 13-20. L or as Blvd w/o Bluff s/s fw I5-21. Locust s/o 14th e/s fs Country Court House Old Jail Museum Five Flags Center Port of Dubuque Grand Opera House Museum of Art .~ ] I"' Downtown District Port of Dubuque Grandview District Grand Opera House4 Museum of Art Cable Car Square Port of Dubuque CRy of Dubuque Way-Finding Program Port of Dubuque P-1. 3rd w/o Bell s/s fw Museum & Aquarium Riverboat Casino Riverboat Cruises Riv=~walk Co~'erence Center Brewery Shot Tower P-2. 5th e/o Hwy 151/61 s/s fw Museum & Aquarium Riverboat Casino Riverboat Cruises Riverwalk Conference Center Brewery Shot Tower P-3. 5th w/o Bell s/s fw Museum & Aquarium Riverboat Casino Riverboat Cruises Riverwalk Conference Center Ampbitheatre City of Dubuque Way-Finding Program (Revision 2) S-I. C-randview @ Hwy 151/61 e/s fs IGrandview District Mines of SPain Murphy Park ~ S°ft Ballc°mpl~x S-2. Grandview wlo Julien Dubuque Dr. sis fw Julien Monument Soft Ball Complex S-3. C-rsnc~view @ Hwy 151161 w/sfn Grandview District -.-~1 Mines of Spain .n; , I Murphy Park ~ ] Softball Complex ~ [ S-4. Twin Valley Rd. w/o Hwy 151161 s/s fw EB Lyons Nature Ctr Crystal Lake Cave Downtown District Port of Dubuque City of Dubuque Way-Finding Program (Revision 2) ~ePoint park District ~ F_,-1. Greyhound Pk exit ramp @ Greyhound Pk Rd n/s fe Sports Complex Marina/Boat Ramp Greyhound Pk & Casino Miller-Riverview Park E-2. Greyhound Pk Drive @ _4dm~ Sheehy Dr e/s fw E-3. 16th edo Kerper Blvd n/s fe IVgfller-Riverview Park .~.,, Vietnam Veterans Mem. ~-- Sports Complex Marina/Boat Ramp Port of Dubuque ~ [ EaSe Point Park ~ Lock&Dam#Il ..~ Mathias Ham House ~ E-4. Kerper Blvd s/o Hwy 151/61 on ramp ets ts Port of Dubuque Downtown District Lock&Dam#Il Marina/Boat Ramp Mathias Ham House ~._ EaSe Po'mt Park E-5. Kerper Bird s/o Hawthorne St. ds fs E-6. Hawthorne St. w/o Volunteer Dr. s/s fw Lock & Dam #11 Marina/Boat Ramp E-7. Hawthorne St. e/o Rhomberg n/s £e E-8. Rhomb~rg n/o Shiras wis £n E-9. Shims wto Rhomberg sis £w E-t0. Rhomberg sdo Hawthorne e/s fs E-11. Hawthorne w/o Kerper Blvd s/s £w E-12. Hwy 151161 exit ramp w/o Kerper Blvd sis fw E-13. Keri>er Blvd n/o Hwy 151/61 on ramp wis fn E-14. Kerper Blvd n/o 16th St. wis £n Mathias Ham House EaSe Point Park Mathias Ham House ~ Eagle Point Park --~' Port of Dubuque Downtown District Lock&Dam#Il Greyhound Pk & Casino Downtown Disuict ---~ Port of Dubuque ~ Port of Dubuque Downtown District Lock&Dam#Il F_.agle Point Park Greyhound Pk & Casino -.~[ Sports Complex _ Downtown District Port of Dubuque Southend District Greyhound Pk & Casino Marina/Boat Ramp ~-- Sports Complex ~ Miller-Riverview Park ~ E-ltl. 16th St. w/oAdm. Sheehy Dr. s/s fw E-I6. 20th w/o Elm St. s/sfw E-l?. Rhomberg s/o Shims eds fs H-18. Central s/o $2nd St. eds fs E-19. Peru Rd sdo Four Mounds Private Dr. eds fs E-20. Peru Rd @ Four Mounds Drive wis fe (exiffug the retreat e~nter) E-21. 32nd St. edo Central Ave. n/s fe Greyhound Pk & Casino ~-- [ Marina/Boat Ramp --~ ] Sports Complex --~ ] IVEflter-Riverview Park ~ [ Mathias Ham House < , Eagle Point Park ~ Lock&Dam#Il ~-- Greyhoun Pk & Casino ~. tMathias Ham House Eagle Point Park Four Mounds Retreat Ocr 4 Heritage Trail Four Mounds Retreat_Crt,,_,. I Eagle Point Park ~ Downtown District ~., Port of Dubuque ~ Westend Distr/ct -~. Westend District ~ Eagle Point Park ~ Downtown District ~-- Port of Dubuque ~ DOT Way-Finding Map Locations (Revised to change Riverfront to Port of Dubuque) 1. Hwy 20. w/o NW Arterial sds fw Westend Grandview Dowatown Port of Dubuque Westend Westend Grandview Port of Dubm:lUe Iwestend Grandview Downtown Port of Dubuque Southend Downtown Port of Dubuque Eagle Point Pk Southend Downtown Port of Dubuque Eagle Point t:'k Southend ~ 2. Hwy 20. e,/o NW Arterial n/s fe 3. Hwy 20. w/o Waeker Dr. sds fw 4. Hwy 20. e/o JFK/Cedar Cross n/s fe 5. Hwy 20. e/o Cherokee/Marion sds fw (before Grandview Ramp) 6. Hwy 20. w/o Locust sds fw 7. Hwy 20. e/o Locust rids fe 8. Locust Street s/o Dodge e/s fs Westend Downtown Port of Dubuque EaSe Point Pk 9. Locust S~reet n/o Dodge e/s fs Downtown Port of Dubuque F~gle Point Pk t0. Locust Street Connector e/o Locust n/s fe Downtown --~ Port of Dubuque ~ Graudview ~ Westend ~ I1. Locust Street s/o Jones w/s fn Grandview ---~ Westend ~ Southend ~ 12. Hwy 52 e/o Hwy 61/151 n/s fe Cn'andview ~ Downtown , .). Port of Dubuque .~ EaSe Point Pk .--.~ 13. Hwy 61/151 s/o Hwy 52 e/s fs Grandview Downtown Port of Dubuque Westend 14. Hwy 61/151 s/o Grandview es fs tGrandview Downtown Port of Dubuque Westend 15. Hwy 61/151 s/o Locust St. Ramp (Kerrigaa Road) Downtown Port of Dubuque We~stend 16. Hwy 61/151 n/o Grandxdew exit w/s fn I Grandview ~ 1 Southend, 17. Hwy 61/I51 nlo Jones St. Connector els fs Eagle Point Pk ~ Downtown ~, Port of Dubuque ~ Westend ~ IPort of Dubuque --~ Eagle Point Pk ~ 18. Hwy 61/I51 w/o Kerper Ramp s/s fw 19. Hwy 61/151 e/o Greyhound Pk Exit (west end of Wiseortsin bridge) Port of Dubuque Downtown F_.agle Point Pk Southend 20. Hwy 61/151 n/o Locust St. Connector wis fn Downtown Port of Dubuque Westend Southend 21. White Stxeet s/o 20th e/s fs (Hwy 52 & 20th) IEagle Point Pk Downtown 22. Hwy 52 (Central) s/o 2Ist St. wis fn Dowrltowll Port of Dubuque Southend Eagle Point Pt Westend Downtown Port of Dubuque South. end 23. Hwy 52 n/o Norlfiwest Arterial w/s fn 24. Hwy 52 sro Northwest Arterial e/sfs Westend ~'- ] Tourism Destinations Grandview District Bunker Hill Golf Course Clarke College University of Dubuque Lotus College Emaus Bible College Dalzell Field Flora Park & Pool Mercy Hospital Finley Hospital Port of Dubuque Diamond Jo Casino Dubuque Star Brewery Ice Harbor Port of Dubuque Mississippi River Museum Conference Center Spirit of Dubuque Shot Tower Downtown District Cable Car Square Cathedral Square City Hall County Court House Five Flags Center Museum of Art (what about the othem) Farmers Market Fenelon Place Elevator Grand Opera House Habor Place Mall Iowa Welcome Center Old Jail Trolleys of Dubuque Eagle Point Park District Greyhound Park & Casino Eagie Point Park Four Mounds Conference Center Lock & Dam #I I Mathias Ham House Sutton Pool Yacht Basin Yardarm/Dubuque Marina Heritage Trail McAleece Sports Complex IVliller-Riverview Park Southend District Crystal Lake Cave Dubuque Regional Airport E.B. Lyons Nature Center Julien Dubuque Monument 1Wnnes of Spain Murphy Park Westend District Arboretum & Botanical Gardens County Fairgrounds Kennedy Mall Meadows Golf Course Soccer Complex Sundown Mountain Way Finding/Trail Blazing Talking Points 1.Once given a direction by a sign (i.e. straight ahead) the direction stays the same until a change is directed. 2.As a general role there will be no more than four (4) attractions per sign. This is done for safety purposes and the time a driver actually has to read the way finding signs. 3.Signs locations were chosen to be at decision points to move off a main course. 4.Once in a district there will be limited district signage - the focus of signage is on attractions. 5.Attraction signage was determined based on the size of the attraction in the number of people it would draw. 6.The deadline for public comment is November 15, 2002 at 5:00 p.m. 7.Sign locations are the destination attractions not the destination activities that take place there. 8.Sign locations are defined within the parameters of the DOT. 9.Final sign location and placement will be based on field conditions, other signage in the area, landscaping conflicts, pedestrian safety issues, and other site conditions.