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Jule Transit Annual Report for Fiscal Year 2017 Copyrighted January 16, 2018 City of Dubuque Consent Items # 6. ITEM TITLE: Jule Transit Annual Report for Fiscal Year 2017 SUMMARY: City Manager transmitting the Jule's Annual Report for Fiscal Year 2017. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File ATTACHMENTS: Description Type Jule Transit Annual Report-NNM Memo City Manager Memo Staff Memo Staff Memo FY2017 Annual Report Supporting Documentation THE CITY OF Dubuque � AIFA�erlwGh UB E '�� III► Masterpiece on the Mississippi Z°°'�w'2 7A13 2017 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Jule Transit Annual Report DATE: January 10, 2018 Transportation Services Director Candace Eudaley is transmitting the Jule's Annual Report for Fiscal Year 2017. �� Mic ael C. Van Milligen �� MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Candace Eudaley, Director of Transportation Services THE CITY OF DuB E Masterpiece on tl2e Mississippi TO: Mike Van Milligen, City Manager FROM: Candace Eudaley, Director of Transportation Services RE: Jule TransitAnnual Report DATE: January $ 2018 PURPOSE To provide a copy of the Jule's Annual report for FY17 and highlight operating statistics. BACKGROUND Jule staff draft an annual report to review successes, new projects, and future projects as a concise way to communicate the mission and goals of the transit division to the public. This annual report is used when giving presentations and as a handout for guests and visitors to our facilities. This year's report focused on the Jule's five-year pertormance for both fixed-route and paratransit services. Report Highlights: Since FY2013: • Total transit ridership is up 16% with fixed-route ridership up 33%. Total ridership in FY17 was 519,184. • Passenger-related revenue, including contracts and direct farebox revenue has increased by 150% for both fixed-route and paratransit services. • The farebox recovery ratio for both fixed-route and Minibus services increased from 5% to 12%. Farebox recovery ratio is the percentage of operating expenses funded by passenger-related revenue. • The Jule partnered with the Marshall Islands Health Project to secure grant funding for bus passes for Marshallese residents to travel to and from their medical appointments. This project addressed a gap in services as Marshallese residents are not eligible for healthcare ortransportation assistance through the Medicaid program. The Marshall Islands Health project assisted with translation of Jule materials and training participants on how to ride the bus. 1 ` 1 ' � 1 1 rl\ :., .., - . 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'Y � i� � +?��,°t 1 WY .r ,�i�*�•�y:. . � �!i� .� � �� R�y�� .: � � � e ��y \ ia 9�F�{ i � � '* T . �"M w,'Sr_-�vT L� 4�'� � . '. � I I y��, � � ^` A 'y.�� f ��ZV."iq �]RXIP� +��_1a'L � �� r_„ l t �e�. .'1 F� l � t�, ..J �� — .i�a... �. y` -�Y , r wy..��E� f ��..m: � F�:�1,, � N Y!9 ., p 1y�.. � � �� i.. . �._i.. _�I��,� s„ �__� ' ! '` � i� "��-�-' � , ;� E - : .; , , 4� � - ._ _i� � ar -T�w.�s� � ~�� _ - � �'. �.:.;:. ,_ ,� �, ' �"' i ;�- �.. 6-f'. —. �.a^ - - y..,.ti ; , - The Jule � . _ , _._ . �ain� ,: � A LETTER FROM THE TRANSIT BOARD CHAIR Public fransportation ensures people from all socioeconomic backgrounds have equal access m all ihe opportunities m live� work� and play in iheir community. Shared fransit� pedeshian� and birycle� are some of ihe many multi-modal fransportation opTons which play a key role in reducing Dubuque's overall carbon footprint and helping achieve benchmarks for sustainability. Fiscal Year 20 V(July 1� 2016—June 30�201 7) was a bury and exciting year for public fransit in Dubuque. The Jule provided 519�184 rides in FY17—a 16% ridership increase over ihe past five years. FY17 was speM reviewing routes and preparing for another service milesmne: extended service hours until 9:00 p.m.� Monday ihrough Saturday beginning in August 2017. To continue to serve current passengers and attracT new riders�ihe Transit Advisory Board established ihree are areas of focus for fie next five years: Outreoch We will actively promote how eary and affordable it is m ride ihe bus— especially oufreach m studeMs�individuals over 65�ihose who ure English as a second language� and car-free households. Possenger Experience ond Accessibility We pride ourselves in giving passengers a pleasaM experience and will continue m replace buses�m include ramps instead of liks�and improve fransfer areas and bus stops with benches and other passenger amenities. Doto-bosed Service Improvemenis Finally� we are excited abovl ihe extension of service hours ihat began in August 2017 and we are exploring more options for increasing operating hours� frequency� and geographic areas served. The Jule is not ihe same fransit rystem it was 10 years ago�and we're positioning it m be a robust�evolving rystem ihat coMinues m serve ihe needs of our populace. Let s keep fransit moving forward in ihis community. /// � � Mott Esser Chairperson�Transit Advisory Board Ciry of Dubuque Transit Division�The Jule New Message Timeline SepT2010PublicTransitrebranding campaign begins FIXED ROUTE 5-YEAR PERFORMANCE FY13-FY17 Fixed-route ridership and passenger-related revenue are increasing faster than costs—that means we're providing a more useful service at a better value to residents Operating Costper Passenger -16% Diversii Passenger-Related Revenue streams u��.. N��-N ride contrads resulte_. +� 53% inincreased passenger- related revenue Operating Expenses More service w minimal cost inc� +11 .5% Revenue Miles nours nave incr� +2$% since FY13. ti service areas � increased sery frequency � Revenue Hours helping to m public tran +� 2% viable optior more resid� Ridership The Jule provided 0 442,995 rides in FY1 7 f /� steadily sir New Look Improved Facility Aug 2011 New green Sept 2012 Nightrider June 2013 JFK Circle buses are on the road evening service begins Transfer Canopy opens MINIBUS 5-YEAR PERFORMANCE FY13-FY17 The Jule's door-to-door transportation service provides accessible service to two of the most transit-dependent populations: seniors and residents with disabilities Operating Expenses iiiuuiieiiuii�e exNeiises 1 90/O been a major fadc � � increasing cc Passenger-Related Revenue Contrad services a standardizing fares resull +148% in increased passena _�_.__� .._.._ Revenue Miles Service requests, ridership, and corresponding revenue miles and _$% hours have decreased. Revenue Hours As more passengers utilize mobility devices, drivers provide additional -4.6% assistance with boarding and traveling between the bus and their destination, meaning that Ridership � 20/O The Jule MiniBus provided 51,086 rides in FY17 Farebox recovery ratio is the Farebox Recovery Ratio percentage of expenses Farebox recovery increased from 5.6% covered by passenger-related to 12.3%, that's 120% in five years. revenue. The higher the ratio the lower the rate of taxpaye � 20p/� subsid New Facility Jan 2014 Route Restructuring: Express bus Aug 2015 Dubuque and new fixed-route service model begins opens and new SERVICE & FACILITIES � ", O O -,,, � 27O 1 2 BUS SHELTERS BUS STOPS I Serving 90% of Jule routes � All Jule buses are equipped with ramps or lifis to provide accessibility for passengers with mobility challenges or devices. Stops and facilities are continually reviewed for ADA-compliance. V V Bike racks are installed on ihe front of all Jule fixed-route buses. Bikes ride free with a paying passenger and indoor bike storage is available at ihe Intermodal Parking Ramp. � � �� /.p _' � ' ts. _ 1.._,�� 1 � ��er=ej� � "� _ ,�e � � � � . � _ _ .. � � �� '�, �— — � - _ a; . New Pa�Tnership Intermodal Center ppril 2016 Nighirider funded by parinership with routes begin. colleges & Greater Dubuque Development Corp. PARTNERSHIPS � � � '�V'��f ��j� (� 7 out of 10 college rides V I II are on The Nightrider r� The Nighfrider provides late-night weekend Clarke service for the public. This route is funded in part .� through a partnership with Loras College, Clarke ,��,a�.. University, and the University of Dubuque, providing college students free access to all Jule � routes, day or night. The Jule partners with many � organizations to provide discounted passes for clients in need. � Pra � � - ' �'� i �� - � � :��„ 3,386 � I ---- Passes provided �,e,«�«om�,��,�v NEI�3GQ through non-profit 'L artners in 2017 IlMcrcy iwi��Y.� p 123 ,425 �� =� - � Rides provided to r K- 12 youth in FY17 ^i�1p�'y'� ��-`-�nl-Ji�-� r� �YJ'��y( 1 ni ^ ^!' ! are !!. � :. ' of c wk New Passes New PaHner July 2016 Switch to swipe cards January 2017 Jule pariners with ihe for Monihly passes and Youth Dubuque Marshall Islands Healih passes Project WHAT'S NEW Dubuque Marshall Islands Health Project The Jule partnered with the �EAIXIOIIOE7Nfl11LEBOS Marshall Islands Health Project to � � �� t�'. translate outreach materials, provide training on how to ride, . . ,.:"" � --��- ��- and provide grant-funded passes ��0.�N��I 1� �x to individuals receiving healthcare y �` if_� - �f through the program. � . -� Jule Operations & Training Center ' The Jule Operations and Training � : �� Center was constructed on a city- owned, $uperfund site. The facility � includes bus storage, dispatch and a administrativeoffices, indoor ��11�. ��-,i,,.. �_ classroom and outdoor vehicle _ -� training areas. , . MyRide MyRide is an interactive website designed to help users get route and schedule information - -- on-the-go. MyRide allows passengers to find a -- = -_ bus stop, view upcoming pickup times, track -_ the bus in real time, and plan a trip. = - myride.cityofdubuque.org New Service Hours � March 2017 City Council approves reduced $aturday service to fund weeknight service hours until 9PM starting August 2017 Advertise on The Jule! The lule offers interior and exterior advertising options for local businesses and non-profit organizations. Advertising on ihe lule offers over 60,000 views per day. Exterior advertisers can choose from 3 bus sizes and 6 ad space options. �� Discounis are offered for multi-bus � � �� I I �1 and multi-panel advertising and for — non-profit organizations. Interior ad .� �C �. i ' space is also available on fixed- �� route buses. Connect with Us! ..• JuleTransit � �+�+�+�1uleTransit.org �� 563569.4196 Get Involved! Transi}Advisory Board The Transit Advisory Board consisis of five members appointed by ihe City Council to ihree-year terms. Members meet monihly to establish routes & schedules, regulate fares, and prioritize iransit projecis. www.cityofdubuque.org�boa rds DuRide Seniors eligible to ride ihe Minibus have ihe option to iravel with our partner, DuRide. DuRide provides over 1,000 rides per monih and serves hundreds of riders ihrough a network of volunteers. www.duridedbq.com