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Grand River Center Annual Report for 2017 Copyrighted January 16, 2018 City of Dubuque Action Items # 1. ITEM TITLE: Grand RiverCenterAnnual Report SUMMARY: Grand River Center Manager Mitzi Yordy will make a presentation to the City Council for the 2017 Annual Report and update of activities in the current fiscal year and plans for the future. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type Grand River Center Annual Report-NNM Memo City Manager Memo GRC Annual Report Memo Staff Memo GRC Year in Review Supporting Documentation THE CITY OF Dubuque � AIFA�erlwGh UB E '�� III► Masterpiece on the Mississippi Z°°'�w'2 7A13 2017 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Grand River Center Annual Report DATE: December 19, 2017 Mitzi Yordy, Manager of the Grand River Center, will make a presentation to the City Council for the 2017 Annual Report and update of activities in the current fiscal year and plans for the future. �� Mic ael C. Van Milligen �� MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CTTY OF Dubuque � AII�A�nnCiry DUB E '�I�I��' Masterpiece on the Mississippi Z°°' Z°'Z 2�13 201� TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Grand River Center Annual Report DATE: December 20, 2017 INTRODUCTION The purpose of this memorandum is to request the opportunity for Mitzi Yordy, Manager of the Grand River Center, to make a presentation to the City Council for the 2017 Annual Report. BACKGROUND Platinum Hospitality was hired as the private management company for the Grand River Center in 2003. The management contract has a requirement for an annual report to the City Council. Mitzi Yordy, Manager, would like to present activities in the current fiscal year, as well as plans for the future. The Grand River Center has become an integral part of the community since opening. The Conference and Education Center has been very successful by hosting local events and activities, as well as bringing conventions and building Dubuque's tourism industry. ACTION STEP I request time on the Council agenda for Mitzi to share the Annual Report. MLW:et cc Mitzi Yordy 1 S� ` y`�'� \\ � � l, _�� , � � _ V^a . � �iy,➢Y�� x...Y�'-y�?�d� •C��.. , ``� �� ., 4 �"� �' ry �. .. 'F. - I ..� `� '� � �C � I�• �- � I � � �_ 1 :_ �"�� •�t �w k �7 !' uNa°" � �. � �f �r I t 4 y ,�� ;.� � a '�^ .. l �r��L I-�F $�� \'. . ..,. s I� , y. , � � -, r ly=c�_�,..... ., .a�wrss�>-a:��+.7�-�� `�.-�I ... L�, �`�' � � `�'� i i "�a i � �- �.�; � �� ,� (�'�j .,. � t .< !a �- � ,� �./� ::��"° - ---- �f'o i�r r� ... � _. .. ��' a _ - �'^� � � �t.�� `f�` I rI - � - i :s�, '`l 3.�' ' � P�.= � ��."r�a +.a �Iawm�++wT�� r�ir�� 1er I��II_ �,-�"'- �_ ,i _ �t�'�.�^,�. !j �E -�C�� ;i� I `Y�' rt - � --- - — '' R- - �_ o Y .d —�c a. . / __ _- �M�� , �-� s�, ., — . I °X��:� � � , � � � � . � � � ,_ . ��r-.,'�,i'. FM � . ,..,'=:.."'s � r-43 ' � • � � . '"'�.9r =. — *`r?4 � t r 7Fh5a �J � �i1 3� k� d�8 N�'�� ui��ma�g{� � � :�=.,... .�� r � ��~�. Purpose Maximizing the benefits to the tourism industry of Dubuque through the operations of the Grand River Center and ensure a positive experience for attendees with a well maintained, professionally managed conference center. Provide a venue for regional conferences, business meetings, local events and social activities in an iconic facility. =f � �' - , � � � _� �` - � o � � F.. . � � - — �� _ � m _ � 4,� � � . ,:....�ysL-�:r`+' 'r'�i"yin�a��r �� &.�E, i �@� *1-?"� » e� i ��., a �a•��1 • fl�O�'r-s'Y�Y� � Yri'�`-�'� f1""V ul R W'M! � 1�v f fin ��` `:� R�.� • °� .�"-� • I —,.;n_. ►r�► � �= rp ._ a� � �p.� r�► �+! i � �� ''� � r� ��, ,� � � � _� � II �L �— r =� � I �, ��y ,� ,x ,r, � �y ��`� � �� 1 "�5--'�� 4- _ �l � �� G � ��'j��" 4,. � �� i4e+t�,g�sffai�M�,� edia�li � � � � i "" ( �."� �"�' a.�� ." �dS� � � ��a 7� ��.- � / _ �. !€ _ . . - . � , t5 Y . .� �n Q♦ � �' � ` � Y . 'Z' � 'i Y�•�3 m�• i. .0.. � "� � _ . . _ ., i4t : �r4 . A.. >. -.— _ . , v 2017 Outcome ; � ' � ; � ',� • 174,707 Total Guests �� _ �. . �� • 43,676 Out of Town Guests (approx.) � �'''� ��, "�= - '� � �� '� .� � �,�� • lowa Economic DevelopmentAuthority �\ � � � � � ��j` �� , .� calculation $173 (approx.) spent in � �� = �� ,= � '�� =�� community per individual traveler � � � , �� .� • $7,600,000 (approx) ' � _ '�'�� ,-- , �� !� ��'�� • Events were held 342 days out of 365 for �� zs-�� °�� 93% usage in Fiscal Year 2017 � ;° �� < <� � �, � ' ��i—�%,i��,�� fl°' b - � � °V��.�a �� -� -. ��_, � � � _.. .-- � - �s'� cy c .,� Fun Fact `�_�' - �` "�� The Grand River Center keeps • � •-. their employees moving! � �.A �� A t ical Saturda ni ht on � � � ��-� � � .... �. ave age, our 60 employees walk �� '' �' � � � .. � . , ■ �' .� �. 8 miles each. � - � �� • 2,000 steps = 1 mile , . . �.�� -�` ...., • 16,000 steps = 8 miles � ..,,� � Our employees walk 960,000 = steps all together equaling 480 �� miles in one night. We could e, have walked to Nashville TN on a �"'� : Saturday night! Promotional Strategy • The promotional strategy of the Grand River Center — evolves around the organizational philosophy of cooperative efforts with the CVB, hotels and area attractions to leverage destination messaging. "- ��R.-�ND RIVER CENTER • Advertising in regional publications such as Midwest Meetings magazine targets the meeting planners — within a 300 mile radius. • Public Relations articles referencing the Grand River �� Center in professional targeted publications provide ,_ � , �� '�'" quality exposure to the meeting destination at the Port -- _ " ` �� ` '� � of Dubuque. � � --- �- - • Connecting through social media outlets including � -� �� —�_ :� � Linkedin, Instagram, and Facebook. - � t � > � • Marketing through a new website, the center of our digital marketing. Keeping it up-to-date, attention- grabbing, and most of all, mobile friendly. Annual Groups Comparison 157 Corporate 109 Corporate 177 Local Corporate 186 Local Corporate 18 State Association 12 State Association 5 National Association 6 National Association 11 Regional Association 8 Regional Association 11 Government 7 Government 15 Trade Show 13 Trade Show 283 SMERF 281 SMERF 112 Local Social 110 Local Social 797 Total Groups 741 Total Groups Actual Market Segment 2017 Events Local Corporate ise Corporate ioe Social iio State Associations � iz Regional Associations s National Associations � e SMERF zsi Trade Shows � ia Government � � 0 50 100 150 200 250 300 350 Sustainability Efforts • City of Dubuque Sustainable Conference • Providing access to the Riverwalk area for guests to enjoy the outdoors environment • Use energy efficient lights and technological features • Waste reduction by composting food scraps, when available • Recycling bins through out the building • EZH2O-Refillable water bottle stations • Recycle all administrative, sales and marketing papers • Offer pitchers of water instead of bottled water ■■ � e- . ; � , , � 1 �� ' � I � �.,` �j . I � . � ` - f \ � t � � 4b'Y1`„ 2018 Market Segment Forecast Local Corporate Corporate Social State Association ■ Regional Association ■ National Association SMERF Tradeshows Government 2% 1% 27% 35% 14% 14% 2 % 2% 3% DU�3UQUE AKEA ....t, L- r� �;. �� Partnership ;�„ . CHAMBER ;� •- y wMGRE IT nLL BELONGS _�i � � - � • • Staff of Grand River Center are involved - and serve on committees with the AREA CONVENTION �'VISITORS BUREqU Dubuque Convention and Visitor Bureau and the Dubuque Chamber. / � THE P� RToF • Platinum Hospitality works with D U B U�U E professionals to bring conventions and meetings to the Grand River Center and the community. � • Our Commitment—We commit to caring � for our customers, our partners, and each • � �' other while being accountable for our tl - _ � ,; shared oals and celebratin our - �� ` � �' 9 9 �, :. � y ,; , _ - ; � successes. As individuals, we seize � �.:� � ''", ' opportunities to serve our customers and �"` � each other; working together we make _ - ' anything possible. � � - "�r�� -� � . � _ , 2017 Groups �w. . �.��' � ',��- ��A��HEESE / � �� 4B/�, �/ /owa Association of � � Business and /ndustry I, • , �r°' `� �P _ American Planning Associa[ion � N A I FA �✓�akrng Great CommuniUes Happen �.�� °`"A � pERFORMANCE ..,_, � . KN IGHTS RE �ON O F C O L U M B U S oueoQue�own F O O D S E R V I C E � •,r .� ,�:.GI CJ vd�,� 2018 Groups I LC t :� �_�,p,.��..,i��.`. :�. �. LEGD CXGNGE � BETTER TOGETMER 1 A �J�titn� ur �yi � L y �t \ � ' ^ w. 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