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Work Session - Annual Dubuque Convention and Visitors Bureau / Travel Dubuque Copyrighted February 5, 2018 City of Dubuque Work Session - Top # 1. ITEM TITLE: 5:30 PM- Dubuque Convention and Visitors Bureau/ Travel Dubuque SUMMARY: Dubuque Convention and Visitors Bureau/Travel Dubuque staff will conduct the annual work session with the City Council. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type Travel Dubuque/ CVB Presentation Supporting Documentation � . . , �'� "kb : , � � ,` a �� Y . ,��. � '�� a q �..' �.. � � \9Y ,a '.yr,�5+.:, � .a /�* �$ ' �.. ..s _ . . � . . , j_ . �.. �Y� � %� ♦ I �• iY��' !� : � ' ��v.;�'C`RSS�a�a�_��� ���� � y F i'y� � , _ „ 1 if � �:� _ _ k� � , .t, Flr.r: . v�'•/ I_ �S"' ,�� d � �; d��p�� � � � ��� � ' ��� p[[ � P � H� � � i� �i� j '�«!J . \ - � _ � i� � � I -m•• . �as — - - - ;�� - — : � � , .��:��_ �, - = h„r= i � � � � ��"� ''�" - �` � � , � . �; ,'i � 'p _ � i; � ; � � � � , .. �` ' .� > �. ' � ' �;t� r . - , . � . � - - � � � � ; , � � � �-- i`=� - �� � � �!� . � �. , � � r _ ��� _ _ �� • 4,'F �s � • r = a �,,.:^""s . - • • ., ' • � � ��, _ y �' i ; ♦ �py ^� �--`. � � � �� A' - i . ' . . . . � r�/ ;' � Si : � ' ,r:� � - �q*v ' / / r��m�`�, �� "v a . i� < �s � . � -c' -4.�„ ` \ �' : �`���. iUtth` 'b" ,� - � ^' ��,.-�. t . � .�� �'�` - 1w. =�. `�a s < ` � ; �s •�'�?'.` � ��-�'_... . � s��� N v � �` ,d �� . ', �,i , /�` " �.. _ _ - 1 T �.�� . 9 ; t uy'"�"fi' � ' � ['�j ]Y° �i �{��e � :, i Y r�i � v�X t (��� x�`��1 r��p���" . � � 3 � �7n � im$ P ti� �i " �: t� � `: � �1`� :i� fc ,�s ..a,,.-, p _io��'� $a X°',".�,^ 1i'�s�;.y��1� BOARD OF DIRECTOF � ,— m, ��`� ,;� '��u � ,,— � �'"�" , ;�ae� k��;�� �� '; � � � ��- «• g`. Wendy Runde - BoardChair -`�'� r�r�. y � � ,� — '"`'� � � r �- - MikeDonohue - PastChair "�,�� :. � � � a.a.��a' � � �� ' � F ' ' Bob Grierson - Vice Chair 'i r . � ��, ,�.;.,% �� ,. � _. �Y � ,p �R John Sutter- ireasurer ��'? ,. ,�. �, �'4"+ � ���" �p`"��''�` ,,.�,�a*�` - � � � MayorRoy D. Buol �.<` V,�'a ^^t �sr- - � � ^��,,.��. � �-'y " .d , ionyPfohl � `` ,� __ :.: � �...��,��e� �:i' � `� � . Mike Van Milligen ;�"� '3` '�`� °a* ,� -" � �� � " Jay Wickham ` � ' ���� b"' • �:" „�,; RicJones _- ��� �,;�,a 'a � " t � � � f ADVISORY COMMITTEE � z; -. ��, �--.� John Sutter Geri Shafer � ^ �� a.� ==�: HR Cook Rick Kn�ser � z� Jim Rodrigues David Schmitz r-` . ° � NateBredsprecker KateLarson � ./ ,,, ���. � - �*� � �.s Michaela Roniigges �' __ _ ._,_ry,� _ Freiburger LynetteMontes _=-�� _. , ' MarkWahlert LuisDelioro - - k RandyGehl MauriceJones � � c MaHy Maiers iinaGau ' �,;,� ��� Y �' � SueMoran DarylKlein ��' � �.�;, . �- -� .•, Brian Preston Kevm Kotz � ' �, � ' ` � � MitziYordy ,y� � ,�b� , -_ .�� .,�,� �" �_�'._ -='__ - .. � —=-- ` �. .t�--�_ � " .,.. - - _ � . � YEAR EXPENDITURES PAYROLL EMPLOYMENT STATETAX LOCALTAX (Mdlrons) (Mdlrons) (Thou.ronds) (Mdlrons) (Mdlrons) 1 Gro�nh 269% 6.27% 3.83% 8.45% 5.79% Cwnpared fo 2015 Growrh 42.78 % 33.77% 10.78 % 73.50% 51 .27% Cwnparedfo2006 $335.14 Million (2016J in iravel Related Expenditures for Dubuque County � INCREASE SINCE 2015 � INCREASE SINCE 2006 Based on 'ihe Ewnomic Impact of iravel on lowa Counties 2016' release November TRAVE� 20V by the lowa Ewnomic DevelopmentAuthority lowa iourism O�ce. �'L��y�,�j ,�rw...��— �. HOTEL MOTEL TAX RECORDS � Y009 315,83ZO1 322,341.46 400,1A124 503,933.85 $1,602,906.50 4.49% Y010 389,619.15 324,59631 40L,245.24 518,188J6 $1,631309.40 � ' S^/, Y011 314,55L05 301108.45 410,898.53 530,692.ffi $ 1,623,856.80 .84% Y01Y 319,651.02 341241.16 421,221.85 568,1OL39 $ 1,116,21830 Y013 40L,ff10.12 359,852.50 493,880.81 584.129.OL $ 1,843,433.13 . I% Y014 440,800.99 310,236.12 501,029.41 60162135 $ 1,919,688.41 1.14% Y016 454,030.15 311633.21 514,41823 613,212.18 $1,R59,353.83 !.06% Y016 4&f,11131 383,ff15J6 544,614.42 &f3,11135 $2,036,612.84 694% YOV 4]3,SOZ51 399,920.08 562,39834 662,350.29 $2,098,11622 604% Y01 $ 464,123J0 418,985.63 581,9ffi38 686,14238 $2,151,834.09 i6% Y019 522,11Z53 416,255.11 615,21Zffi ]15,42436 $2,269,OL4.ffi S% � INCREASE SINCE 2018 � INCREASE SINCE 2009 �TRAVE� '�---"-� �. HOTEL OCCUPANCY & STR REPORT STR Reporf is a benchmarking reporf for the following counties in lowa. This data is JANUARY 48.5% 45.2% 442% compiled and shared to Travel Dubuque each FEBRUARY 482% 48.7% 52.8% monfh. MARCH 54.5% 54.1 % 56.9% b�ackHawk Dallas APRIL 55.4% 53.8% 587% Doboqoe MAY 62.0% 61.9% 61.7% �ohnson Linn JUNE 72.4% 74.6% 71.8% Polk JULY 71.8% 74.4% 6Z6% Pottawattamie Scott AUGUST 71.1 % 77.2% 69.9% $tory SEPTEMBER 71.3% 72.5% 63.6% Woodb�ry OCTOBER 702% 75.6% 617% 2016 & 20Vincludeoccupanryforselectand NOVEMBER 55.8% 53.6% 52.0% full service properties in Dubuque. DECEMBER 41.6% 45.0% 412% YEAR 60.3% 61.6% 58.5% T�R�/A��V��E�/'p V ` • ASSISTED WITH 71 CONVENTIONS AND MEETINGS THROUGHOUT THE AREA. ihis included meetings 6om 6om lowa (46J, the Midwest (21 J, and nation wide (4J. Services provided to meetings include event planning, transportafion assistance, welwme bags, and more. ATTRACTED 60 GROUPS TO DUBUQUE WHICH EQUATED TO 2,208 PARTICIPANTS. iop states bringing groups included Wiswnsin (15J, lowa (9J, Minnesota (SJ, Ilinois (4J, and Michigan. (3J HELPED FUND 18 EVENTS THROUGH THE DUBUQUE REGIONAL SPORTS COMMISSION. Over 75,000 came to Dubuque for sporfing or other events ihis resuhed in $9.6 million in ewnomic impact. EXPERIENCED THE BEST ANALYTICS TO DATE TO TRAVELDUBUQUE.COM 129,391 user sessions from lanuary 1 - December 31, 20U. An increase of 16.90% over 2016. With an effort to athaci a younger audience, the number ofmillennials visifing the website inueased 12SJ7% in 20U. GREETED 10,166 VISITORS IN THE TRAVEL DUBUQUE WELCOME CENTER TRAVE( In the state of lowa, the average havel partyis 2.5 and they are �y�__/,���,Q . spending 3.9 days haveling in lowa. '/J//i/L1�UfW � --- ! �-- __ � _ .--- _ _ � � . . . = _ .. - . - --� _ °�_ -- _ :. _ ,., .� =- � _ �- •� - - CONTINUED EFFORTS ��� -_. WITH STREETART � : =�� ' Including online content, maps, a� � ' ` - � � � and a gps guided walking tour. �`�� — % � BOOMING BREWERIES _ � _ � � ��- "� `��r � Continued focus on crah beer � in Dubuque and the history of - ` Y� �'��i,� beer in Dubuque. _ ) ,;� . � r ` �_ TOP QUALITY EXHIBITS "� Continued support for bringing --�<` _ in exhibits to area museums. '� SISTER CITIES �---� = --._���-�-� - ` ,� -�:_-� �-'- -.=�--_.-_ _ �, Assumed the facilitation „ - � . _ _ and on�oing efforts of the � � � ��.. ._� �.���� � ; ,-�- q Sister Crt�es Commission in , ��s�� �,� conjunction with the Crty of ,��„ � " " Dubuque. � _ _ �'' : .E.�.u::,�.,__ .�_..n..� ��:. , � � .� � � _�. :� � I = yt� •L � �� . y • � ♦ NOTABLES �'� -. ` .. ,� ' -,.���.Y . � ` � : � 1� _. Last remaining operational . ` - ' ' � I�!�� ; R l WWII Landing Ship Tank ; ��'` � �,_� ' --���,� �":�'1� � � ��v:. , . ��-. Involved in the Normandy and � s��- � -, �; Sicil y Landings ��� �� - - - - - � '. ':. .,��;. �- _,,�-+- lt ,a4� ,.�;��E'�':�"''r��- � - - _- a'�*, ' , . Farthest north it has ever been - . �"� �_ _ _ _ _ " ` � y' - � As of 1/30/18 the Facebook .�, � ��� � ��� - . -,��p► � _ event promot�ng the ship's i'� - -- _ _ i � : 4 ' � a- _ time in Dubuque has reached :�.;' . _-�'� 720,067 people and 17,672 �'_ �- - ,� people have expressed interest , ;- - �., - - �n attending. Th�s Facebook ' ��i��; event was made live in early - '� January. , . , •:,� � .�. 1 ' " I . 1 - ..Q� . . r �-,��J JUNE KICKS OFF A BUSY � � d ' SEASON FORMEETINGS t-' � � � - `;ia��6 � Grand River Center will see � I � 3,SOOdelegatesinlune. '� � _ �� � . � FOUR LEGGED � DELE6ATE5 � p�.� I � BofhfheLivestockMarkefing a � � /// : Associafion & Nafional i� � �p /� / Guemsey Associafion will be in - ,;�ft��iG ��� ' fhe area in 2015. �i 'L. u� riG�i J�/'i.s � / . . GROUPTOURS .�� ��' / � �1 " � Confinue to promote Historic y " � y� - °-�jtr � � Progressive iours, special �, �"�� _ � i � � �.y events like U55 LSi 325, r ' I :+'� � 'i� � � andofheruniquegroup . � � ' .. ��� i� opportunifies. � �r��� . , � � � 1 , �I� , -�--� _ :.. _ ��_ _ _ � � ; , �y , ' ' -.. - a � � � :�1� -�� THEISEN'S SNOW CROSS � � 2� � � �� � March 9- 10, 2018 ' i ��� DUELWG DOGS _ � �; �.;nuuntttt - _ April 5-8, 2018 (B«k in 2019J _ - � a3 '. JULIENDUBUQUEFILMro� � _ _ _ _ ►�' mF �� � ��� April26 -29, 2018 � �-� � � �- �Y `-. i.��`, "_ I '. . VINTAGE TORQUEFEST � -. � - May4-5, 2018 ' ;�1.� ''� � � g' RUN4TROOPS �����'i`� �� '.- June 23, 2018 � RIDE ACROSS WI � August 10-11, 2018 �, AREA VENUES 2018 looks like a greaf year ior evenfs being held at our area event venues like Five Flags, University oi Dubuque Herifage Cenfer, Dubuque County Fairgrounds, eta . � . . , . • . . ��� � � ��� ������ { niUi � 'rc i ii I uu iaon '� ,"��,� JUNE 8-9, 2018 � �� s � Yp� ������� � PortofDubuque �� � � 4 �t � � b'� . i � 4� 1�4 � � 7 'f v� i��o� �.�r.'a b-t� �•��jv, �#� � i � � 5 ;� �.� L?;.m�,�,`�`� 20VSALES `�� �a�r�'t�� !,i' �, +^ � � � �A , �;''e� � ' i ��'���`_ �:� f,�A iicket sales from 569 cities, � .��'� �,. �� n 't '��{� � � ` �f;• � }4"° � )�� j ,� \: 24 states, 1 foreign country �d . : , �'-. a � � � � �; •y � : � � �', " ` + d �; � �`�,,-r,, - 1 � � �� �,, � 2017ATTENDANCE �'� ����� � �, i�,_� ,74.' �' �� , � " � .7�` � 14,846fortheweekend � .a � "� tS s' �_ � � . ' ` t� � � . � J�, a, � ,e� �y � ��I . � � . 1�y p��� ,, ,�'� V. , J ,l;-� 1 �I � � � /�� �}hly� V �W i , �y /: �� z , _ r � � '� � � �`��' �� �� �'� . .�'� � �� � � � N , � \ h , b'�9' i � j:� , A �'.. � i/,�' e � a. . �V r^ _. � � i ��/ � � t � � :� • � ���//� . \\ \��\�����r.a�iYl�����_ � d� • � OURVISION E-`�-.. '� _ �� .s�.Lv.�. 1.� _ a Geafe a welmmin and : 1 �.. �"- • �--��, , -.Q � 4`=-=" flewbk framework90 provide � � � --�� i �— y, fhe fools ro cwnprehend and � 4'C � �� . .� a��, i 1:, '�k '� �"`: ', �� � disseminafefheopPorl�ndies ��`. � � P� � ;� in oor area fo pronde a � � , {. , . p � posdiveandwekoming ,�ti ' �r ` � q:�,:. e�enenm fw aIL �� '� , .�^ � � � 4 y i p � - � ��y� -f aw � EXAMPLES 4 1'm A Du6u Campa�gn m �he �� �"" �� 4 � : � � � t 1018iravel�ulde k � �*^ L� � imvelDu6u edaa6aseof � Z � � 1' �- `� , ame�rt�esmr�hearev d > �( �S ' .,_ � , i �,� z�: imveDu6uquewmenhvnc rs � � �. � -�: Forti parrnersh�ps wrth lowl on j � ��1� �- . l� "' '� pro}'esroope� ad�alogue ( � ,� F Gudeskr5peuallnre�esrs g ��x �`' � (x<ampk PerFr�endtygwde) . . . �' '' � ` t��w�l . • � /. Actuals thru FY18 Budget Proposed 12/31/2017 FY19 Budget Income Dubuque County 25,000.00 25,000.00 25,000.00 Grants 43,006.59 55,000.00 55,000.00 Gift Shop/Welcome Center 12,089.93 25,000.00 22,000.00 Co-op Programs 17,750.00 57,000.00 40,000.00 Bureau Services 46,103.00 74,620.00 76,525.00 CVB Events 4,057.40 15,000.00 20,000.00 Hotel/Motel Tax 537,958.50 1,075,917.00 1 ,134,522.00 Brochure Distribution 12,350.00 16,000.00 18,000.00 Progressive Dinners 25,015.00 32,000.00 32,000.00 Interest 102.55 175.00 175.00 Total Income 723,432.97 1,375,712.00 1 ,423,222.00 • ; / Actuals thru FY18 Budget Proposed 12/31/2017 FY19 Budget Expense Convention Marketing Tri-State Champion 1 ,400.00 2,500.00 5,000.00 Bid Process 21 ,906.12 30,250.00 7,500.00 Corporate Marketing 4,827.54 33,500.00 38,800.00 Associate Marketing 1 ,880.21 3,800.00 3,200.00 Convention Services 5,210.34 5,000.00 5,000.00 Military Reunions 851 .88 5,500.00 5,150.00 Total Convention Marketing 36,076.09 80,550.00 64,650.00 Sports Commission 25,606.00 100,000.00 100,000.00 Group Tour Marketing Group Leader Development 6,798.41 10,500.00 10,140.00 Tradeshows 3,082.35 9,700.00 12,350.00 Progressive Dinners 16,583.04 23,000.00 23,000.00 Total Group Tour Marketing 26,463.80 43,200.00 45,490.00 • ; / Actuals thru FY18 Budget Proposed 12/31/2017 FY19 Budget Marketing Media Buys 57,684.18 225,000.00 270,000.00 Total Marketing 57,684.18 225,000.00 270,000.00 Awareness Development AR Festival 0.00 20,000.00 20,000.00 Local Awareness 2,984.18 11 ,000.00 10,000.00 Education/Staff Development 11 ,099.55 22,500.00 24,500.00 Hospitality 0.00 5,000.00 5,000.00 Travel Writers 0.00 1 ,000.00 0.00 CVB Events 23,088.13 43,000.00 32,000.00 Gift Shop/Welcome Center 10,582.68 17,000.00 17,000.00 Brochure Distribution 492.03 1 ,500.00 1 ,000.00 Total Awareness Development 48,246.57 121 ,000.00 109,500.00 • ; / Actuals thru FY18 Budget Proposed 12/31/2017 FY19 Budget Salaries & Benefits Salaries 239,121 .39 510,193.00 530,727.00 Payroll Tax Expense 21 ,471 .68 42,000.00 43,311 .00 Health & Dental Insurance 24,341 .22 48,700.00 53,000.00 Life/STD & LTD Insurance 2,595.27 4,329.00 4,500.00 Pension Contribution 13,850.62 25,510.00 26,186.00 Total Salaries & Benefits 301 ,380.18 630,732.00 657,724.00 Administrative Insurance 6,274.00 6,500.00 7,000.00 Postage 3,513.26 15,000.00 12,000.00 Accounting & Legal Services 12,968.77 13,000.00 14,000.00 Parking 5,756.00 11 ,800.00 11 ,800.00 Total Administrative 28,512.03 46,300.00 44,800.00 Operations Telephone, Telecommunications 6,058.78 13,000.00 13,000.00 Computer Software/Equipment 5,271 .47 18,000.00 18,000.00 Supplies 2,872.90 8,500.00 8,500.00 TotalOperations 14,203.15 39,500.00 39,500.00 • ; / Actuals thru FY18 Budget Proposed 12/31/2017 FY19 Budget Facilities Welcome Center Rent 15,432.37 31 ,039.68 32,000.00 Storage Space Rent 1 ,935.00 3,870.00 3,870.00 3rd & Main Condo Association 2,218.08 4,436.04 4,436.04 Utilities 2,401 .12 5,000.00 5,000.00 Office Maintenance 3,995.56 6,000.00 6,000.00 Total Facilities 25,982.13 50,345.72 51 ,306.04 Depreciation Expense 13,252.44 26,176.00 26,176.00 Interest Expense 2,875.37 3,102.86 1 ,075.00 Total Expense 580,281.94 1 ,365,906.58 1,410,221 .04 Net Ordinary Income 143,151.03 9,805.42 13,000.96 Net Income 143,151.03 9,805.42 13,000.96 - � _� TRAVEL � � � � = � � - � WMFlF�Sil1RE0 � - - - - - � 'i �.���.. t _ - _ _ ^�+�_,--»-a__ _ KEITH RAHE -:.� _ President & CEO = — _ PHOiOCREDliS: - ���� � ��� �� � �� @ashp615 @wngGngorthld �� `��Tjf�}� �� @mrs.reedsdaon @985phorognphy '� @audmnm6ow6 @adv«are d — - - - —- Bo6FeHerman adrenrure �� �P ""- �� - , 'i1 , D�grtalDu6uque @6abphman -_ . - � . @wallmarhew @da.mmgahekre - � � @ nmaphnsron �dreddzc 8521 � #- � -�:� ` ��� „� @andrema:on @xhennav F_ � � � � I � • @6akan SNL @emM1y lan9e ' .�y � - .�� ,� @6enmePo�9 �roY9�16em :_ t - -� � '' @engbndvnd�owa @Nwrenen �-_ '�' ., @hmoline @Imayears "-- �` - � @rederA3 Labnngeandor �� , � @6e166ender @whrtneysanger �6 �-. .. - _ �`�_:- �3 - @kaflim @wA6A16Are - � - @bgirl @iefin�me - � -�� � :=. _ @sanmcgorem6 _ ._ � tJ �. � ��z.t. - �� �-� �'� ".�- . u� .��.x ,..