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Iowa Power Fund Community Grant ApplicationIowa Office of Energy Independence Wallace State Office Building 502 East 9t" St Des Moines IA 50319 November 19, 2009 Dear Iowa Power Fund Board, On behalf of the City of Dubuque, Community Foundation of Greater Dubuque, and Dubuque Area Chamber of Commerce, I am pleased to submit this Power Fund Community Grant application for the Dubuquez initiative. Our partners in this application, including IBM, Alliant Energy, and Black Hills thank you for the opportunity to apply. Please do not hesitate to contact myself or Community Foundation of Greater Dubuque President/CEO Nancy Van Milligen with. any questions regarding this application. Thank you, Michael Van Milligen City Manager City of Dubuque, Iowa THE C1TX _6x ' _ . DUB ~ E 1Viasterpiece of the ll~i~sissf~ip liOMMiINITY FOLiNDATION o~ CfxetSl Dubuque Q AREA CHAM6ER OF COMMERCE Iowa Power Fund Community Grants Application 7. APPLICANT INFORMATION ''j`''A'pplicant~nt.'ity~! ~~`;!,;;~ City of Dubuque, Iowa Authorized ' Michael Van Milligen, City Manager ' I 50 ,IA 52001 Dubuque 42-6004596 42-6004596 ~.:,:P.bone : .:........ ...::..:.. .. . ,:Fax ..'. .,..`E.:m.ail,: 563-58934110 563.589.4149 ct mgr cit ofdubuque.org If.more than one entity or organization is involved with the project, please state the name, contact person, mailing address, and telephone number of the second agency. (Attach additional sheets for more than two organizations.) ;i?`A'pelcan,~;E'nti#y.~';~;:' Community Foundation of Greater Dubuque .Authorized ~ ~ Nancy Van Milligen, President/CEO Represen~atiye Name ,. ::and Title' ~::.::: ,•...:: q ~i~`i~:~.;:`~'~~~~ '.~~' ~` =`-`'~_ - 700 Locust St. Suite 195 Dubu ue IA 52001 . •_ ... .: _ .. .y :, Coun a e Tax' D: ':Federal Tax ID:~ Dubuque 42-1526614 42-1526614 ... . . '::Phokie:.:..::. ... - F.ax ~ . __. °, ~ :E=mail :. 563.588.2700 563.583.6619 nanc anm db foundation.or Please see Attachment 1 for additional partner contact information. 2. APPLICATION PRtI'AKtR/5 I AFF GONTAGT INFORMATION 3. CERTIFICATION 1, the undersigned authorized representative of the applicant, certify that I have the authorization to file this application for assistance from the Iowa Office of Energy Independence. I further certify that the information contained herein is true, correct, and complete to the hest of my knowled a and belief, and fhat t licant will adhere to all federal and state re uirements. _: Srgnatrare ,;.._..., .::: Date; 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application 4. CATEGORICAL AREA TO BE ADDRESSED BY PROJECT Please check all thaf apply: (1) Promotion of renewable energy (2) Development of community X s stems X ener savin s plan (3) Promotion of community energy (4) Kindergarten through twelfth grade X savin s o portunities X education ro ram (5) Creation of community or regional (6) Energy efficiency public awareness X ener efficienc alliance X campai n ECT `.: I 700 Locust St. Suite 195 Dubuque, IA 52001 6. PROJECT DIST~iICT Please nofe which disfrict(s) your project will take place. For information'regarding your district please consulthtfps://wriferep.house.pov/wriferep/welcome.shfml; http://www.legis.sfate.ia.us/FindLe_g/ Protect US Congressloraal . District 1 5.,:...., ~ :.. ,. ~..:. Iowa Serjate ~ - ~ _Distract 1=50 ...:. ..' ,::. ~ Iowa Hot15e of Representatives .: _Distrlct," 1,100 1 14 28 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application 7. PROJECT PURPOSE Please describe how the projects will reduce energy consumption/save energy units and save dollars spent on energy within the community. Include materials and modeling information used in calculations. How will the outcome be quantified and reported? How will success be determined? Briefly describe the . community support for the project, and how the project has engaged both the public and private sector. DubuqueZ is a community initiative facilitated by the Community Foundation of Greater Dubuque and the Chamber of Commerce, but is a partnership between many, including the City of Dubuque, Alliant Energy, Black Hills Energy, IBM, East Central Intergovernmental Agency (ECIA), the local colleges, Greater Dubuque Development Corporation (GDDC) and the public. DubuqueZ is an umbrella organization that will immerse the entire community in a comprehensive community engagement process regarding sustainability, where all may learn and choose to take action to save energy and resources, open new markets, and reduce their impact on the planet. Change and progress are a result of the City of Dubuque's recent partnership with Smarter Planet IBM, a partnership that will develop a replicable model for viability, livability and equity for communities of 200,000 or less, where over 40 percent of the U.S. population resides. IBM and the City of Dubuque will create energy savings, reduce the community's carbon footprint, expand markets, and create new jobs through an Integrated sustainability System. This System will collect smart data from the energy-consuming silos of electricity, water, vehicle miles traveled (VMT) and natural gas in Phase I to create adecision-making model for individuals, businesses, and governments. By integrating the data from these silos, decreases in energy use and greenhouse gases will happen exponentially faster, rather than lineally. In order to facilitate this information sharing endeavor, DubuqueZ will create a community and residential toolkit which will transform how communities consume energy. The partners of DubuqueZ have a proven record of sharing their expertise in community development with other interested communities, as will be the case with this sustainability initiative. DubuqueZ will consider this process successfully completed only when a replicable model has been created and other cities begin implementing our strategies. Specifically, DubuqueZ is assisting in the promotion and administration of the City of Dubuque and Alliant Energy's pilot project to install new low-flow water meters and more efficient electric meters in Dubuque homes. These two components, in addition to VMT and natural gas, compose Phase 1 of Smarter Sustainable Dubuque. It will be DubuqueZ's responsibility to create a public awareness campaign for the pilot project, direct interested citizens to the appropriate partners, and assist in educating pilot households about how to utilize the data provided to them via the Integrated sustainability System. Many aspects of the DubuqueZ project will result in energy savings that businesses, schools, and nonprofits will measure themselves. DubuqueZ intends be a partner in providing data measurement tools and tracking these results aggregately. The 1,000 home Smarter City pilot project will allow a unique opportunity for data collection and performance measurement. Based on baseline data collected by the City and utility partners, the following details anticipated energy use and greenhouse gas emission reductions for the Smarter Sustainable Dubuque project alone. Energy use and greenhouse gas emissions reductions have been estimated for 1) reduction of water use, 2) reduction in vehicle use and 3) reduction in electricity and gas use: For each of these, we have assumed that participants in the 1,000 pilot households will reduce their energy use by a small, moderate, or large amount: 50 percent of the 1,000 households will be low energy reducers, 30% moderate energy reducers, and 20% high energy reducers. See Attachment 2 for additional details. 9/23/200910:41:02 AM Iowa Nower Funa community grants Water Vehicle Miles Traveled Energy/Electr ici Av Annual Savin s 9,600 cu ft 19,840 miles 10,930 kWh. C02 Reduction in tons) 1,000 Showcase Citizens (2 yr timeframe 31.44 tons 831 tons 1,640 tons 60,000 Citizens (community rollout) 1,668 tons 49,860 tons 98,400 tons This project will have a significant impact on the City of Dubuque's C02 emissions. Based upon Smarter Sustainable Dubuque's assumptions, it is estimated this pilot project will reduce Dubuque's C02 emissions by 2,502.44 tons in the pilot homes alone. It is anticipated that proven results in the pilot households will encourage others to join and that community-wide implementation would result in a large scale annual reduction of 57,056 tons when the program has been implemented city wide. Dubuque2 holds a vital role in this program. While the technology is an amazing advance and provides the ability to positively affect the efficiency of the city, none of it is relevant without community support and understanding. Dubuque2 will engage the community in broad scale communication regarding sustainability through a public awareness campaign and public education program. Using media, social networking and community engagement techniques we will reach out to neighborhoods, nonprofits, schools and business in an effort to create a culture of sustainability. Outreach will take into account the knowledge/power imbalances and resource constraints of low income and disenfranchised groups. DubuqueZ will invite all citizens to engage in the conversation as the City, IBM, local businesses and utility companies address the ever-increasing demands to deliver vital services such as energy and water management, and transportation, all while reducing the community's impact on the environment. Engaging the entire community will ensure that all citizens have access to ~ the information and tools they need to understand their choices, to, reduce their carbon footprint, to save resources and to change how they impact the world. Over the six month period, Dubuque2 will develop and launch an interactive citizen testimonial campaign to encourage citizens to share their sustainability-related ideas and practices that worked best for them. The campaign has been dubbed the D.I.G. Dot campaign, asking residents how they Do It Green. Additionally, a large public kick-off event will take place shortly after the first of the year. Over this time period participant households will be recruited for the individual facets of the pilot home program. During this time, engagement meetings with various citizen sectors, surveying individuals, and creating educational and action opportunities for families will also occur. (See Attachment 3. Timeline) 8. BUDGET DETAIL Please attach detailed cost estimates for each item with this a licafion :.~ ,..: .,:'::_~,._Cosf,E timates .,; ..:. ,;.. An#ic~pated'Fundmg Sources , .. ` .: Iowa.Power Furid Other Funding $ources,:~. Salaries and Benefits 50,000 Administrative Costs • 10,000 Professional Services 9,000 20,000 Materials Cost -Educational ~ 10,000 Equipment Cost 5,000 Indirect cost* 1,000 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application Other Costs lease list se aratel Printin and distribution 16,000 15,000 Communit Events 25,000 Media (radio, newspaper, etc) 25.000 48.300 'no more than 10% of the project funds can be spent on indirect costs, $50,000 ~ $184,300 21.3% I 78.7% Please see Attachment A~. Cost Estimates for more information from the Telegraph Herald, Mission Creative, On-Media Television, and Lamar Billboard Advertising. Are there and other state funds being used for this project? O Yes x No If ves. please describe the source and intent of all state funds being used in this project. N!A Are there anv federal funds bein_ used for this project? x Yes ONo F yes, please describe the source and Intent of all federal funds being used in this project. The City of Dubuque, a Dubuque2 partner, will contribute $13,000 of an EPA Environmental Education grant to assist in the public awareness and education campaign. Additionally, $50,000 of the City of Dubuque's formula EECBG ARRA funds have been committed to public education and will be used to supplement or finance part of Dubuque2. 9. SOURCES OF OTHER FUNDS Examples include local funding, other federal funding, in-kind contributions, etc. A minimum of 50 percenf :ost share is required for project consideration. All cost share must be quantifiable. Source and:Typt of'' - ,. ;_ F'untls ... . ....... . .... ~ ~- Dollar ~' Amount . Percentage of pro~ec# : cost ._ ~ Date. Funds Wtll `Be Secured:. Cash or'` In Kilnd :, 1. Iowa Power Fund 50,000 21.34% TBD ~ Cash 2. Communit Foundation 25,000 10.67% 11.20.09 Cash 3. Chamber of Commerce 12,500 5.33% 11.20.09 Cash 4. Alliant Ener 30,500 13.02°/a 11.20.09 Cash 5. Telegraph Herald 25,000 10.67% Contract proposal to be si ned b 1.1.10 In-Kind 6. Funder's Network 2,500 1.07% 11.20.09 Cash 7. M sti ue Casino 37,500 16.01% 11.20.09 Cash 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application 8. EPA Environmental ~ 13,000 5.55% 11.20.09 Cash Education Grant Cit 9. Formula. EECBG ARRA 20,000 8.54% 11.20.09 Cash Funds City) 10. OnMedia Advertising 18,300 7.61% Contract proposal to be In-Kind signed b 1.1.10 ;;TOTAL~~~?rofectB:utlge# $234,300 10. BUDGET IMPACT deSCrlfle now costs were arrlveq ai. Wnat IS me plan rOr Unlniengeq cost or agdrtronal Cosa! Salaries and Benefits --Salary and benefits cover 1 FTE and 2 additional AmeriCorps Interns Administrative Costs -Administrative costs cover expenses accrued by partner organizations in day-to-day operations of Dubuque2. Professional Services -Professional services costs cover consulting fees and production costs of media. Materials Cost -Educational -This cost contains the production of educational materials to be used in our curriculum to community program. Equipment Cost -This cost covers equipment expenses accrued by the organization for use of partner office resources. In-Direct Cost -This cost is to cover support staff time from partner organizations and for the administration of all fiscal operations. Printing and distribution -This cost contains the amount of funds to be spent on printing and dissemination of community information and pilot home information. Community Events -This is cost associated with our kick-off event and the expenses incurred to convene community conversations and educational programming. Media (radio, newspaper, etc) -This expense will cover much of our media buys in the 6 months to properly disseminate our message, share information and educate citizens about the process and about energy savings opportunities. 1 ~I. PROJECT SUSTAINABILITY Briefly describe how the project will be sustained after investment from the Iowa Power Fund. How will fhe project have a lasting impact on the community? How can this be measured? Dubuque's long and rich history of leadership in sustainability ensure that this project will be sustained after a Power Fund investment. Since 2006, the community has made sustainability a Top Priority. A Sustainability Task Force has define the vision that Dubuque is a viable, livable, and equitable community. We embrace economic prosperity, sociaUcultural vibrancy and environmental integrity to create a sustainable legacy for generations to come. Community groups have embraced Dubuque's 11 Sustainability Principles, and DubuqueZ will continue to partner with these groups to carry on the goal of transforming the way the community uses energy. The community outreach effort is designed to accomplish three objectives over the three-year period. First, to create an atmosphere open to new information, education and opportunities for resource management in the community. Second, to introduce the community to a series of specific opportunities for effectively managing resources, which have been identified by using the new Integrated Sustainability System. And third, working with public and- private partners in the community, to institutionalize this new approach of effective consumer engagement through integrated data throughout the community creating an atmosphere where sustainability outreach and sustainability decision-support happen naturally and consistently within the fabric of the community. The sustainability initiative will continue to be supported by the City of Dubuque Sustainability Office, Community Foundation of Greater Dubuque, the.Dubu ue Area Chamber of 9/23/2009 10:41:02 AM Iowa Power Fund Community Grants Application Commerce, and public/private partnerships. Citizens empowered with decision making tools can change how they impact the world. Long term, the transformation will make our community economically prosperous, socially and culturally vibrant and improve our environmental integrity. We believe the changes in behavior and delivery, of services will save residents and businesses money, create an international brand for our community and Iowa, recruit businesses and workforce, serve as a major recruitment tool for area colleges, and accelerate local business growth. Just as important, by inviting citizens to have an active and meaningful role in the planning and decision making, this effort will be sustained by the entire community. The fasting impact of Dubuque2 will be measured in a variety of ways. Specific measures identified under the community's Sustainability Strategic Plan, including the 11 Sustainability Principles, will track the community's overall progress. Data collected through the Smarter City project will identify continued energy savings and opportunities for growth and innovation. Sustainability-focused programs led by Dubuque2 partners, such as the Petal Project green business certification program, led' by ECIA, will provide measurable data to track. the business community's continued engagement in energy savings and sustainability. 12. FEASIBILITY AND READINESS If you choose "No,"please explain why and whether there are plans for that item to be completed 13. PROJECT SCHEDULE Please give the dates for which the project can begin and when it will be completed; please note all pro acts should be com feted within 6 months. ': ~ Beglrnmg :Date ~: January 2010 Coinpletiora Date ; . ~ _:. ..... .....::..... ..... :........ , ; :~.; June 2010. Please see Attachment 3. Timeline for additional details. 9/23/200910:41:02 AM Please see Attachment 5. Dubuque2 Committee Chart & Workplan. Iowa Power Fund Community Grants Application 14. REPLICABILITY AND VISIBILITY Briefly describe how this project will be marketed Throughout the community, and how the project will be replicable for other entities? Briefly describe the project marketing plan. How will project informafion be to the DubuqueZ is working with Mission Creative, afull-service, award winning Midwest advertising agency based in Dubuque to research, define, plan, and craft marketing, media and creative design strategies that establish authentic, meaningful connections. We are working with Mission Creative on market strategy, web development, brand development, and media placement to ensure the right message reaches our audience. DubuqueZ has secured proposed media buys from television, radio, billboard, and newspaper vendors in the community. The Dubuque media community will be engaged partners in highlighting best sustainability practices from our citizenry, educating the public on energy conservation practices, and reminding people of the value and necessity of making smart sustainable choices. A goal of DubuqueZ is to give citizens the knowledge and tools to make smarter, more informed decisions that directly impact their energy use. Information can influence behavior. An aggressive and comprehensive community education campaign built on partnerships with the City of Dubuque, Community Foundation of Greater Dubuque, Dubuque Area Chamber of Commerce, Dubuque Community School District, all local and regional colleges and universities, local business, and neighborhood associations. Collectively, Dubuque will advance the goal of significant carbon emission reductions and provide best practices and tool kit for a replicable model for communities under 200,000 people, including every city in Iowa. The community marketing and education model will include a variety of mediums, targeted to address specific populations and specific behaviors identified through the collection of data from Smarter City pilot homes: It will include informational seminars, programming for public access television, special events, promotional materials, and educational activities to help familiarize the community with diverse, sustainable approaches that will help promote energy efficiency. Included in this campaign will be activities, strategies and best management practices that will educate citizens about energy alternatives and practices residents can implement in their own homes to save money and energy use while expanding their knowledge about sustainability practices and energy efficiency. These pilot businesses, schools, non-profits and neighborhoods will serve as examples for their neighbors. The initiative will build upon existing public education campaigns including the Mayor of Dubuque's Green Pledge and annual Growing Sustainable Communities Conference and rely on the technical expertise of our committed partners including Alliant Energy, Black Hills Energy, seven area colleges/universities, Dubuque Main Street, the East Central Intergovernmental Agency (ECIA), Greater Dubuque Development Corporation, the Public and Parochial School Districts, IBM, and the Dubuque Telegraph Herald. This model will be replicable to cities, non-profits, and other leaders in communities under 200,000 in population, including every community in Iowa. The data collected and best management practices generated will be made available so that all communities can make better energy use decisions. DubuqueZ will assemble a toolkit documenting the process and deliverables of this process and will share the model with other entities through websites, in-person presentations, and Dubuque's annual Growing Sustainable Communities Conference. The City's Sustainable Community Coordinator and DubuqueZ Program Coordinator, in addition to other sustainability leaders in the community, participate in a statewide network of sustainability professionals, and will work throu h this network to share the model. 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application 'i5. ADMINISTRATIVE & TECHNICAL CAPABILITY Briefly describe fhe administrafive and fechnical experience of fhe individuals responsible for fhe project and the resulfs of their past efforts (please affach a resume and any other necessary information. Please list all individuals who will have an important role in the projecf. Include a brief biography for each ' individual. In 2005 the CFGD and the Chamber successfully partnered on a community engagement process, "Envision 2010", where thousands of residents developed a vision for their future. That experience taught us how to listen, communicate and act collectively, while honoring the diversity of opinions and interests in our community,. Modeling our efforts around this process, these same two organizations have created Dubuque2, aprivate/public partnership with the City of Dubuque. The partners of this initiative have a long track record of successfully achieving planned objectives. Key to this effort is the development of a detailed work plan with clear milestones. Collectively, the partners will identify project goals and strategies, and responsibilities within the work plan will be well-defined and delineated. Performance measures will be established in order to record project progress. . To ensure that the project is on schedule, status updates will be incorporated into Dubuque's existing reporting structure. A discussion about the initiative will be included in the weekly meeting the Dubuque2 Core Committee, as well as the monthly Dubuque2 Steering Committee meeting. As well, .staff will be required to provide regular updates to the City Council of overall progress via meetings and monthly project reports. The City of Dubuque and Community Foundation of Greater Dubuque have awell-established record of compliance with the requirements of all state and federal funds received. The City has received accolades for compliance monitoring of assistance agreements. Because of success with grant compliance, the City has received awards including the 2008 and 2007 Distinguished Budget award from the Government Finance Officers Association (GFOA), the 2006 Certificate of Achievement for Excellence in Financial Reporting award from GFOA,'and the 2006 Audrey Nelson Community Development Achievement from the National Community Development Association for its exemplary use of Community Development Block Grant funds. In addition, each year the City of Dubuque undergoes an extensive, regulatory government audit. For years, the City has received an "Unqualified Opinion." An Unqualified Opinion indicates that the Dubuque is in compliance in all areas according to generally accepted accounting principles and has achieved high standards for performance reporting. Key Staff & Leadership Justin Thiltgen -Coordinator, Dubuque2 Justin Thiltgen joined Dubuque2 in September of this year to coordinate and lead Dubuque's community-led initiative aimed at creating behavior change to make our community's sustainability more sustainable. Having been born and raised in Iowa, he grew up with politics and grassroots organizing in his blood. During his studies in social & economic geography at the University of Iowa, Justin took a sabbatical to work on his first campaign in 1998 as a Field Organizer for Iowa's coordinated campaign. Justin has since worked two cycles of Iowa's Presidential Precinct Caucuses, has managed field operations fora State- wide Coordinated Campaign, a U.S. Congressional and U.S. Senate campaign. David Lyons -Smarter Sustainable Dubuque, Project Manager David Lyons is Founder of The Iowa Institute and President of TII. Corp. Through The Iowa 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application Institute, David works to identify challenges and opportunities facing our State, implements research to outline options and develops strategies, tools and support to enable Iowa communities and industries to successfully respond. David serves on numerous public and private boards and prior to forming The Iowa Institute was Chief Business Development Officer for the Iowa Farm Bureau, Director of the Iowa Department of Economic Development, Insurance Commissioner for the State of Iowa and Legal Counsel with the Iowa Legislature. Cori Burbach -Sustainable Community Coordinator, City of Dubuque Sustainability Coordinator Cori Burbach began working for the City of Dubuque after receiving her B.A. in Public Administration from the University of Northern Iowa and Masters in Public Administration (MPA) in 2007 from the University of Delaware. She completed an International City -Manager's Association Management Fellowship with the cities of Dubuque, Iowa and Lancaster, Wisconsin before being named Dubuque's Stimulus Coordinator, and recently Sustainable Community Coordinator. Previous professional experience includes work for UNI's State & Local Government Program, the borough of Media, PA, and the Delaware Office of State Planning & Coordination. She works closely with local, state and federal agencies, businesses, non-profits, and local citizens to achieve Dubuque's sustainability vision. Nancy, Van Milligen -Community Foundation of Greater Dubuque, PresidentlCEO Nancy Van Milligen joined the Community Foundation of Greater Dubuque as their first President/CEO on February 1, 2003. The Community Foundation is anon-profit organization in mission to serve donors, make grants and provide community leadership through convening and collaboration. Nancy has a Masters of Public Administration from Southern Illinois University. Through her leadership, the foundation's asset base has grown to $207 million as the agency serves over 1500 donors and over 150 non-profit partners in afour-county region, which includes five affiliate foundations. At the State level, Nancy serves as past-president of the Iowa Council of Foundations. She is past chair of the Iowa Commission of Volunteer Service and the Iowa State Empowerment Board, which focuses on.meeting the needs of children, and remains her personal passion. On the national level, she is a board member of the Funders Network for Smart Growth and Livable Communities and is on the Council of Foundations Public Policy Committee. Nancy has traveled internationally with Iowa Resources for International Services where she offers workshops for non-governmental organizations (NGO's) on board development, grassroots initiatives and fundraising. In the recent past, she has visited both Eastern Europe and Africa. Eric Dregne -Chairman of the Board, Dubuque Area Chamber of Commerce Eric Dregne is a retail executive with over 20 years of experience in retail and customer service, with organizations like Kinney Shoes, Gap, and Younkers. He also owns and operates MainStreet Cheesecakes, Inc. with his wife Carolyn. He attended the University of Wisconsin, with a major in Psychology and Philosophy. Eric is involved in the community with The Dubuque Area Chamber of Commerce- Board Chair, Every Child Every Promise- Past Board Chair, Dubuque2-Steering Committee, The Four Mounds Foundation- former Board Member, the Galena Art and Recreation Center and the Galena Area Chamber of Commerce- Vision 2020 Steering Committee Chair. Aaron Burbach - AmeriCorp Fellow, Community Foundation of Greater Dubuque Aaron Burbach holds a B.A. in Communication from LaSalle University, with a double focus in Public Relations and Marketin Over the last two ears, Aaron has. been res onsible for eve 9/23/2009 10:41:02 AM Iowa Power Fund Community Grants Application aspect of the marketing, advertising and public relations duties of afull-service family-owned small business. These responsibilities include; copywriting, writing press releases; negotiating advertising contracts and developing visual marketing tools. Additionally, Burbach has been responsible for all of the daily management operations and financial accounting of the business. Please see Attachment 6. Resumes for additional information. 9/23/200910:41:02 AM Iowa Power Fund Community Grants Application 96. OTHER Briefly include any other relevant information relating to the application. Items may include related activities in the area and any other success sfories that showcase the applicants' qualifications to complete the '17. Minorit -Impact Statement Pursuant to 2008 Iowa Acts, HF 2393, Iowa Code Section 8.11, all grant applications submitted to the State of Iowa which are due beginning January 1, 2009 shall include a Minority Impact Statement. This is the state's mechanism to require grant applicants to consider the potential impact of the grant project's proposed programs or policies on minority groups. Please choose the statement(s) that pertains to this grant application. Complete all the information requested for the chosen statement(s). The proposed grant project programs or policies could have a disproportionate or unique ositive impact on minority persons. O Yes x No Indicate which group is impacted: O Women O Asians ~ Persons with a Disability O Blacks O Pacific Islanders O Latinos O American Indians d Alaskan Native Americans Describe the positive impact expected from this project? The proposed grant project programs or policies could have a disproportionate or unique negative impact on minority persons. Describe the negative impact expected from this project Present the rationale for the existence of the proposed program or policy. Provide evidence of consultation of representatives of the minority groups impacted, O Women O Asians 9/23/2009 10:41:02 AM . Iowa Power Fund Community Grants Application O Persons with a Disability D Blacks O Pacific Islanders O Latinos O American Indians O Alaskan Native Americans I hereby certify that the information on this form is complete and accurate, to the best of my knowledge: Name: Definitions Title: "Minority Persons', as defined in Iowa Code Section 8.11, mean individuals who are women, persons with a disability, Blacks, Latinos, Asians or Pacific Islanders, American Indians, and Alaskan Native Americans. "Disability', as defined In Iowa Code Section 15.102, subsection 5, paragraph'b°, subparagraph (1); b. As used in this subsection: (1) "Disability' means, with respect to an individual, a physical or mental Impairment that substantially Ilmits one or more of the major life activities of the individual, a rewrd of physical or mental Impairment chat substantially limits one or more of the major life activities of the individual, or being regarded as an individual wiih a physical or mental impairment that substantially Ilmits one or more of the major life activities of the Individual. "Disability" does not include any of the following: (a) Homosexuality or bisexuality. (b) Transvestism, transsexualism, pedophilia, exhibitionism, voyeurism, gender Identity disorders not resulting from physical Impairments or other sexual behavior disorders. (c) Compulsive gambling, kleptomania, or pyromania. (d) Psychoactive substance abuse disorders resulting from current illegal use of drugs. 'State Agency', as defined in Iowa Cade Section 8.11, means a department, board, bureau, commission, or other agency or authority ofthe State of Iowa. 9/23/2009 10:1:02 AM Attachment 1. Additional Partner Contact Information pplicant Entity: Dubuque Area Chamber of Commerce Authorized Representative- Name and Title: Molly Grover, President & CEO Complete Mailing Address: 300 Main St., Suite 200, P.O. Box 705 Dubuque, IA 52004 County: tate Tax ID: Federal Tax ID: Dubuque 2-0223700-001 2-0223700 Phone: Fax: E-mail: 563-690-9203 63-557-1591 olly@dubu uechamber.com Attachment 2. Anticipated Energy & Greenhouse Gas Emission Reduction Dubuque supports national goals to reduce energy use and as a result, reduce carbon emissions by 80% by 2050. Dubuque2 understands the impact that individual, business, and institution choices have on energy demand. Dubuque will educate its population on effective measures that families can take to save energy, conserve water and reduce vehicle miles traveled, and thereby curb greenhouse gas emissions. Dubuque2 will assist Smarter Sustainable Dubuque to measure baseline greenhouse gas emissions from a representative sample of 1,000 pilot households in the areas of electricity use, water use and vehicle miles traveled, Though not the kWh energy measurement traditionally used to measure energy consumption, cubic feet of water and vehicle miles traveled also are measurements of energy ,consumed. The production, distribution, and use these resources requires energy. This baseline will serve as the yardstick upon which energy savings will be measured against. Focusing on the impact energy use has on greenhouse gas emissions, Dubuque established the following goals: • 50% of participating households will cut greenhouse gases by 5%; • 30% of participating households will cut greenhouse gases by 10%; and • 20% of participating households will cut greenhouse gases by 15%. Based on these assumptions, Smarter Sustainable Dubuque and Dubuque2 will assist residents in savin the following amounts of energy annually: . Water Vehicle Miles Traveled Energy/>Flectricity Av Annual Savin s 9;600 cu ft 19,840 miles 10,930 kWh CO2 Reduction (in tons) 1,000 Showcase Citizens (2 yr timefiame) 31.44 tons 831 tons 1,640 tons 60,000 Citizens (community rollout) 1,668 tons 49,860 tons 98,400 tons Based on the assumptions listed above, it is estimated that in two years 1,000 pilot households will reduce their CO2 emissions by 2,502.44 tons. This program will also produce ongoing energy use and carbon reductions. The results of the pilot and community outreach campaign will also inform City efforts to reduce energy consumption and greenhouse gases community-wide through more informed decisions. When carried out in the community of 60,000 citizens and 28,000 households carbon reduction based on changed consumption of water, electricity, and vehicle miles traveled alone will equa157,056 tons. ,Attachment 3 Dubuquez -Iowa Power Fund Community Grant Application Timeline: January 2010 - • Development & Launch of Do It Green (D.I.G.) Dot program • D.I.G, campaign • Host Kick-Off Event • Development of Curriculum to Community plan • Recruitment of pilot home participants February 2010 - • Dissemination of sustainability survey • D.I.G, campaign • Recruitment of pilot home participants March 2010 - • K-12 sustainable art contest & display program • Sector engagement meetings -Business, Neighborhoods, Nonprofits, and Schools • D.I.G, campaign • Recruitment of pilot home participants April 2010 - • Earth Day • Growing Sustainable Communities Conference May 2010 - • Ride Your Bike to Work/School Week June 2010 - • Data compilation of sustainability sur°vey Attachment 4 Dubu - u. ~ ~ m~kmg sustalnabllity sust~inible November 19, 2009 Memo To: Iowa Power Fund From: Dubuque2 Re: Telegraph Herald Newspaper Proposal & Match Enclosed is the proposal presented by our coinmuivty newspaper. The proposal is based on a ane-year program, and we've decided that we'd only utilize approximately $50,000 of this proposal during the year. At this rate, we'd be purchasing approximately $25,000 in the first six months of this initiative. Additionally, we've received a commitment of 1:1 snatch from this partner, and will receive an additional match of $25,000 for this dine period. y ~i '~ ~y Q ir.~ ~ ~ ~ ° ~ Q N ~~ o ° ~ o n ~ ''~ A ~ n O n M I ~ ~ N ~ ~ ~ O p_ ~_ Q. s- ~ ~ ~ ~ ~ ~ Q • N ~ ~ ~ ~ r r~~ l 1 ~ ~ N N t • ~~,°~ ~ ~- ~~; C .~ N ~ ~ ~ ~ ~ Ill , ~ ~ '~ O W ' CL ~ ~ o n ~ ,J ~- Q ~ ~ ~ ~ ~ ~ r . ~ ~i ~. 0~ ._ ~. .... as ~" 1~ . 0 O O r O ~ ~ ti ~ t~ ~ ~- ~+ r n O ~+ ~ d' T 1` r N ~- r C\I 1~- 0 ~. a 0 ~.-' .~ L 0 0 U ~. I °~' R O 0 ao tU .~ ~- r (`~wJ' 0 U) w O ..~ _ ~~ ~o ~ ~ ~ • • w ~' W J a 0 ~"' MISSION CREATIVE ~ BRAND CAMPAIGN PROPOSAL ® 140 Easl 9th Street T 563,583.0853 Dubuque, IA 52001 viww.missiaitcreolive.biz MISSICIN CREATIVE BRAND CAMPAIGN PROPOSAL Submitted Ta: Dubuque2 November 12, 2009 MISSION CREATIVE ~ BRAND CAMPAIGN PROPOSAL 140 Easl 9th Sfreef 1563.583.0853 Dubuque, IA 52001 vnvw.missioncreolive.blz AWARDS AND HONORS While we're not in the business of seeking professional justification in the Form of awards, we do use creative competitions as a means of measuring our work against other local agencies, as well as determining how ovr creative solutions standup against notional agencies. Each year at the local Advertising Awards sponsored by the Advertising Club of Dubuque, we accept numerous awards and have won the Best of Show four times in the past six years. The local show is the first of a Ihree-tiered competition sponsored by the American Advertising Federation (AAFJ. Mission Creative has won~awards at both the regional and national levels. In addition numerous industry publications have featured pieces we have designed and developed. Ultimately, however, the true test of our abilities is measured by the success of our clients and the longevity of our business partnerships. One of our clients, King's Pointe Waterpark Resort in Storm Lake, earned'Ihe Tourism Web Site of the Year award at the 2008 Iowa Tourism Conference in Sioux City. Their web slle was selected based on outstanding web site design, comprehensive information contained in the site, ease of use for travelers, measurable success and use of web silo in overall marketing campaign. In 2009, we were awarded Silver ADDY from the National American Advertising Federation for beverage labels we developed for our client the Potosi Brewery Company. Being so honored of Ihis premier competition has reinvigorated our team and further solidified our commitments to our clients. We understand that our business will grow if we assist your business ingrowing. 3 ~ Ideas with intent. MISSION CREATIVE ~ BRAND CAMPAIGN PROPOSAL 140 Easl9th Slreel T 569.583.0853 ~ Duhoque, IA 52001 www.missioncrealive.biz KEY PERSONNEL /ACCOUNT MANAGEMENT We bring a team approach to our work so while one may lead the project, all members of our staff provide input so we can deliver the best solution possible. We welcome the opportunity for each member of the team to inlegrale Iheir own personal expertise. BETSY MCCL05KEY ~ Managing Director, Corporate for WCI> betsy@missioncrealive.biz Betsy came to Mission Creative with over 21 years of experience as a marketing leader in the hospitality ~~ and tourism Industry. She excels in direct marketing, strategic planning, and business development, In addition, she provides consultation to mulfiple clients and Iheir in-house marketing teams by offering her proven methods of marketing strategy, research, and business planning. Betsy will lead the strategic approach for all marketing and strategic planning. TOM CULBERTSON ~ Creative Directar> tom@missioncrealive.biz ll `; _ ' Tom's creativity and innovativeness, as well as his ability to mentor other designers, have resulted in r~" ~~ ~~ countless award-winning designs during his 15 year career. As'each member of our creative Isom brings unique qualities and attributes, Tom is excellent at aligning the overall project goals wish the best design ~ :., ` approach. Tom is responsible for leading the creative development oFall oFourcommunity brand campaigns. All creative work presented will be reviewed and crlliqued first by Tom, Thereby ensuring consistency in design and brand voice. MICHELLE WOOLF ~ Account Execulive> mchelle@missioncreative.biz Utilizing a consultative approach, Michelle works with clients to understand and identify needs, managing the project from development Through to completion. Throughout the initial development of o projects to ifs completion, Michelle offers consultation and critical thinking to ensure oil project requirements hove been .Identified and met. Michelle's familiarity with our process and easy accessibility make her an ideal ' candidate for leading this team. She will serve as the main facilitator in our client partnership. Her ability to identify all aspects oFa project means That nothing will be overlooked. SEAN MURPHY ~ Senior Designer> Sean@missioncreative.biz 4 ~ Ideaswithintent. Although Sean began his careerwilh Mission Creative as an intern, his passion for design has fueled his growth into a master print artist. With an easy-going and accommodating personality Sean quickly earns the - trust and respect of every client he works with. His love of a challenge and ability to break creative - boundaries has resulted inaward-winning designs. Sean throws his heart and soul into every project he . undertakes. His commilmenl to the brand strategy set forth for our clients is unprecedented. __- :; ., ~ LUKEGIBBS ~ SalesAccountCoordinator>luke@missioncrealive.biz - ~ For all project related Inquiries, Luke is the go•to person. As your project moves through our internal - processes, Luke Is aware of each slap. Luke can provide the most up-to-date information regarding your -. ,;: ~ project. You will find his aHention to detail and ability to locate information invaluable. Luke provides insight and guidance to clients regarding how best to utilize social media to enhance Iheir marketing and advertising efforts. MISSION CREATIVE ~ BRAND CAMPAIGN PROP05AL 140 Eosl9fh Slreef 7563.583,0853 (7"°` ~ Dubuque, IA 52001 ~vw~v.n,isnioncrealive.biz PROJECT DESCRIPTION At Mission Creative we continually challenge ourselves to provide unique solutions Ihat surpass the expectations of our clients. Our success is rooted in the passionate belleF Ihot each creallve solution Fils perfectly with the marketing goals of our clients. In consideration of Dubuque2 proceeding with the Branding and Design projects, Mission Creative will provide Dubuque2 with a Marketing 5trolegy at no cost (value of $1,200(. MARKETING STRATEGY Our approach to marketing strategy Is based on assisting you in setting goals, identifying target audiences, and determining geographic markets to focus your efforts on for the Future, This approach has allowed us to partner wlth our clients to develop strategies which exceed their expectations. Every group periodically Faces urgent strategic marketing challenges chat can affect the future of the effort for many years. The goal is meshing overall target audience's current life situations with your overall organization's goals and desired outcome. Mission Creative will research and recommend a direction based on the Following criteria: • Whot needs or problems does Ihis sustainability project resolve in the short and long term forthe public? • Which audience market segments are attracted to your organization's efforts and what vehicles will serve the message most effectively? • Which motivations orvalues do we need to lap into From a creative message standpoint, Ihatwill lead people to decide to become engaged and take action? • What changes or bends In Dubuque demographics and psychographics are affecting the general interest or attraction to such an effort? • What audiences will give us the most impact and send the message upward and how fo we reach Ihem? For consumer marketing, Ihis means using geographic and demographic segmentation, as well as psychographic segmentation (i.e., values, altitudes, IlFeslyles), and behavior motivations. The summary outline will include: 1. Segment the market • Geographic • Demographic • Psychographic • Behavior 2. Development of a market penetration recommendation 3, Marketing Strategies -What should the committee do to achieve its objectives? • Communication (PR and Media) Strategy Summary • Promotion Strategy (Getting it to a neighborhood level) • Distribution Strategy (direct mail; radio etc) 5 ~ Ideas with intent. MISSION CREATIVE ~ BRAND CAMPAIGN PROPOSAL C. °~ 140 Eosl 9th Slreel T 563.583.0853 i~"` ~ Dubuque, IA 52001 www.missioncrealive.biz ~ ~ BRANDING Every brand is a conglomeration of pieces, widgets and doohickeys that come together in a totally unique way to Form something bigger. For the brand to be successFul, the trick is to blend the pieces in the best possible way. Our crealive team excels at merging all the various aspects of your brand in a totally unique manner that communicates what your brand means succinctly and consistently no molter what vehicle is utilized. Guided by the marketing strategy, our creative department meets with you during a crealive Strategy Session (CSS). This meeting will be focused on determining what the tagline and brand language will be through discussion of concepts, message and design direction. We utilize the Information gathered in this meeting to develop a creative brief For your overall account, which will serve as a guidebook For your brand. From our initial meeting wish Dubuque2 representatives, Mission Creative Feels bubuque2 is a viable name and has gained some initial equity. However, we do feel the style and color scheme of the identity, as well as the tagline and message needs to be revisited and updated. Based on the CSS we will develop 3-5 taglines wish associated brand language. The brand language will give you an idea of what you can expect creatively (i.e. voice for crealive will be friendly and approachable, like a neighbor, etc.). Prior to any crealive development, a tagline needs to 6e determined. PROCESS 1) crealive Strategy Session 2) Development of tagline and brand language 3) Present concepts to Dubuque2 representatives 4) Selection of one 1-2 options for revisions/refinement 5) Present refined 1-2 options for selection of 1 option 6) Presentation of final option DESIGN CONCEPT Mission Creative will develop the design, look~and messaging to support the approved tagline and brand language, The specific applicallons (i.e. billboard, website, online ad, etc.) will be determined from the marketing strategy and Feedback and direction From the creative strategy session. PROCESS 1) Develop recommended campaign to communicate brand message and tagline 2) Present campaign to Dubuque2 representatives 6 ~ Ideas with intent. MISSION CREATIVE ~ BRAND CAMPAIGN PROPOSAL ~~ ~ ~ 140 Easl 91h Slreel T 563.583.0853 buhuque, IA 52001 www.missioncreolive.6lz . ESTIMATED FEES Quota is valid for 60 days from date of proposal, MARKETING STRATEGY ............................................................................ FREE ($1,200VALUEj BRANDING ......................................................................:................................$2,520 - $3,150 DESIGN CONCEPT ............................................................................................$3,500-$5,500 Quoted fee includes description as provided in thls proposal. Morkeling Strategy is Free wish approval of the Branding and Design Concept projects. Revisions, beyond those Included, will be billed at an additional hourly rate. Print coordination and printing costs are not included. Presented by: Michelle Woolf, Aceount Executive Mission Creative Approved by Date INTELLECTUAL PROPERTY RIGHTS APPLY 7 ~ Ideas with intent. ~r_~ DubuqueL~ -, making sustalnabllity sustain ihlF November 19, 2009 Memo To: Iowa Potiver Fund From: Dubuque Re: On-Media Television Advertising Proposal & Match Enclosed is the proposal presented by our community cable television advertiser, The proposal is based on a one-year program at a cost of $27,600 of this proposal daring the year, At this rate, we'd be purchasing approximately $13,800 in the first six months of this initiative. Additionally, we've received a commitment of in-lcinded match from this partner, and will receive an additional match of $18,300 for this time period. I 2~ W I ~~ a ~~~ z s ~g ~~1~: ;... ?~_ .. :t:fa~=:~Y._ ~` ~~ rr~ ~ _ ,~ ~ =~ ~~~ ~ ~' z ` '~ ' " ' u ~ ~ c [ ~~ ~ ~_ ~-^~ ac°y~a [~ O) M '` ~ w ~ o ~ ~~ ~ ~ o ~ ~ a~ ~ ~ a~ v ~ o ~ ~' ~ •~ o ~ ~ ~ ~ ~ ~ ~ _ ~ O ~ ~ ~ ~ ~~ C CU .~ V ~ ~ ~ ~ ~ ~ ~ ~ D ~ ^ ` ~ ,L 'U~~ ~~ ~~~,o ~ a~~~ ~~ 4~~~~ w i r. ~ ~ ~ ~ a~ ~~ ~ v D u~buque ~R making sustainability su51'~If1dk1IF' November 19, 2009 Memo To: Iowa Power Fund From: Dubuque2 Re: Lamar Billboard Advertising Proposal & Match Enclosed is the proposal presented by our community billboard advertiser. The two proposal options are based on a one-year program at a cost of $30,000 & $32,100 during the year. Our preferred suggestion, is to purchase an annual commitment of $12,000 of billboard advertising to use as we see fit. Thus, we'd be putchasing approxnnately $6,000 in the first six months of this initiative, -a LAMAR ADVERTISING OF DUBUQUE • QUAD CITIES Dubu.q~,e 2 Outdoor Advertising Options Option I: One 14x48 digital bulletin rotation and one 10x21 digital poster rotation(see attached sheets for locations). One slot in each package, rotating every Monday for twelve months. Each slot is pre-embtable, based on availability. Lamar has the option to bump either or both slots if all digital slots are contracted at full rate. • Monthly Cost for the bulletin rotation=$1450.00 • Monthly Cost for poster rotation= $1050.00 • Total twelve month investment~$30,000.00 Option II: One 14x48 digital bulletin rotation and three 10'5"x22'8' traditional poster locations per month. One digital slot rotating every Monday within the pool of three bulletin locations. This slot is pre-embtable based on availability. Lamar has the option to bump Dubuque 2 if all digital slots are contracted at full rate. • Monthly Cost for the bulletin rotation=$2,000,00 • Monthly cost for three poster locations= $500.00 • Production separate for traditional billboards $700 per vinyl. Three vinyl's needed far program. Production cost $23 85.00 • Total monthly investment= $2500,00 • Up front production cost= $2100 • Total twelve month investment= $32,100.00 Purchase option two and add a poster digital slot for an additional $1000.00 per month. Total Package price of Option Ila=$44,100.00 1690 Elm Streel Dubuque, Iowa 52001 563,556.4141 ~ 877.406.3495 fax 563.556.0648 u-, +~ a gN .4 iJ cd +~ +~ di U a~ ~+ O U N N a 0 --'~;;a~L~ v.z~~, .t,~'~t, on, a.y<._~ .,ti.. ~.^~,~1~,~. - ... _ .t.;- .+'~_.Y~~.~ `_h':; y~i; iy ~ti.~.L+ p iS:~L s ~ ~..t- ? fir r. a.T tii t r 4 T r r r t y ~C c+ - a~a~~I t 4 a~~ t; tiaG ~ Yr~ ~ ~3~ ~'r'~'t ~~i y~i-~t5~v'~(n,e ~F3 `c ~-7c`-'t 7ri;E if` ~~ _+ C ~t~,~ 3Y~~h. ~ .~~ sC' ~ '4j~~tti 4 I 1 r.4tt- .Ft ~ ~ ~iuUl r(,/) -r (A ~CII 4 (J) ~~ ~C'j~~x~,m. ~~~~ i y;iV ~~+'~'- `~c'V )~~i I iT~T. kk~~y ~~kS~`~i '`'ti?~~yw. ~~t: l,._.- ~ ~ h,~- K ~,yr~h~ U YYiii~.4 „~ Ft~ ~~~: r ~.. t ~h~ v~wt, iil~Tisz'a` c ra~, l;~ i> s ~ _ „~,~ n'i r a~~~ t ~~"~r~`ex. tC 3. ~i 1 ~ 2~~'. U :-'= 'i7 ~. p N V] l~ Q+ lGd •v~i ~• N .~ P, Q H N ,9 U ' ^' U N U ~ ^ ~ ~ }-~ I ~ i~. 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'~ ~ h O N v ~ ~I o ~o ° Ua a a c 0 I m ci o 3 N ~,' N N ~~ QO W I I 1 I l Attachment 6 2425 ASBURY ROAD DUBUQUE, IOWA 52001 PHONE: (515) 240.5992 E-MAIL: iUSTIN(a TTHILTGEN.COM JUSTIN T.~ THILTGEN ,, - _ -- ~: QUALIFIGA~Ipl` - ~ As a hands-on dedicated and visionazy professional with more than a decade's worth of experience in strategic- planning, decision- making, and organizing I am confident I can bring something new to your team. My proven track record, unique experience, and knowledge of constructing and leading organizations have readied me to deliver success, great leadership, and rock solid work ethic. .; :.,: -,,. -. .--, . - - - r,. :' ~ - - - - >. _'PItOH1•5$IONAL~~~P$R~B~1GlS &••"]t$$UI.`~'S - - • Developed and executed budgets of $200,000 to over $2 million dollars'while managing over ~14 regional offices and more than ,150 diverse staff members. I've managed all aspects of intern and employee recruitment, interview, hiring, Firing and the development of infrastructure, as well, volunteer recruitment, training, and retention, • Led communication-strategies by authoring and reviewing press releases, direct mail, television, radio, and intecnet messaging, Facilitated and tested strategic and multi-faceted communications program with overlaid multi-media buys, research, polling, and field information. • Consulted and managed activities consisting of strategtc planning, field development and operations, scheduling, database creation and management, messaging, voter targeting, marketing, increasing membership, outreach to the community, coalition building, fundraising, public representation, budget oversight, and researdi. Also, I've created, reorganized, and lead state, regional, and local committees, organized many public events and managed an Election Protection program consisting of election monitoring and duect voter assistance. • Developed, monitored, and expedited reporting systems to track production and adapt communication activities or messaging accordingly, including the approval and maintenance of contracts with external consultants and vendors. • Performed in-depth research on individuals and organizations by gathering and analyzing public documents, legislative policy, online and database records. • Advanced over 20 trips of the Vice President of'the United States in cooperation with the U.S. Secret Service, White House Advance, and the White FIouse Communications Agency. Assisted in hosting event with the U.S. Congressional IIispanic Caucus. • Helped organize and develop a schedule for a two week joint conference with 25 of Africa's high-level University Administrators and the University of Iowa f .. .. ., .,. .-. - _ ,. - - _ _ - EIyiPLOYM$NT HIS.TOII,Y ~. _ '_~ t ~~' , Con,rultaut, GOTV Director, Fielrl Director, D putt' Field Director, Regional Field Director, Field OrgouiZer, e~AGrentee Ba1lotArralyst; DNC (Oregon), ACT (America Coming Together Democratic Party of Oregon, Iowa Democratic Party, Gore 2000, Inc. (Iaeo, IY/ruGingcan Slace, anAOregonJ, Bob Graham for President (Iowa), Blair Hull for United States Senate & David Wu for Congress Rerearch Arralyrt - Saehscommunieations PttGlicRelation.r Director- The WiderNet Project Senate Page -Iowa State Senate Cnrhier, Cook, OffrceAarociate, Retail Manager, Ski In.rtnrctor, Ski/SnorvGoarrlTecbnician, and Waiter ., - ADDtTIONA~L..&.YO~IsiTNTEBRE~PERIE~ICE - . _. ... MGLA IV-Midwest Grassroots Leadership Academy Volunteer with youth park and recreation programs and with many non-profit organizations. . -.,. ,, . .. ., ,: •:. ; _ -.. .. ... •~. - - -ED~~ATIO - --- - - --~ . - _ ~ - - - - , . ,: ~. . .. , - =. -.. _.- .. ... Bachelor of Arts in Geography (Emphasis in Social and Economic Geography) ~ The University of Iowa, Iowa City Available Upon Request DAVID J. LYONS 5804 PLEASANT AVENUE DES MOINES, IOWA 50312 PHONE (515) 480-83G2 (OFF) (515) 279-7559 (RES) E-MAIL DAVID LYONS(a3THEIOWAINSTITUTE.COM Professional Experience President TR Corp Present President and Chief Executive Officer responsible for overall management of research and development firm focusing on economically sustainable strategies for newly arising public and private sector challenges. Diverse areas of activity including, but not limited to, health care, energy, economic and community development, environment and infrastructure finance. Chief Business Development Officer 2000 to 2009 Iowa Farm Bureau Federation Member of organizational executive team responsible for overall function of organization and senior executive for new business research and development for state's largest general farm organization. Diverse areas of responsibility including, but not limited to, rural vitality, health insurance and wellness, new business opportunities, community development, membership benefits and other responsibilities as directed by the IFBF Executive Director and IFBF Board ofDirectors. Director 1994 to 2000 Iowa Department of Economic Development Directed all activity for statewide business development, workforce support, community development, international trade, finance authority, tourism and other responsibilities as assigned by Governor, Legislature or Economic Development Board ofDirectors_ Successfully directed multi-million dollar budget and staff of approximately 150. Commissioner and First Deputy 1987 to 1994 Iowa Insurance Division Directed all activity for statewide oversight of insurance, securities, regulated industries and other responsibilities as assigned by the Governor or Legislature. Successfully directed multi-million dollar budget and staff of approximately 100. Counsel Iowa Legislature 1982 to 1987 Directed and coordinated legal drafting and consultation to both chambers of the Iowa Legislature in areas of commerce, judiciary, state government and ethics. Directed teams for advanced activity on civil, corporate and constitutional law issues. Education J.D., University of Iowa School of Law, Iowa City, IA 1983 B.S., Loras College, Dubuque, IA [Political Science] 1980 Interests and Activities Family (Wife Sandee, Maureen [15] and Hannah [10]); accomplished chef; martial arts black belt avid reader CORI L. BURBACH 1665 Atlantic St Dubuque IA 52001. (563)581-5584 . cori.burbach@hotmail.com EDUCATION University of Northern Iowa, Cedar Falls, IA BA: PublicAdministration, Minor.• Family Services, May 2005 Graduated Magna Cum Laude University of Delaware, Newark, DE MPA, Focus: City Management and Planning May 2007 WORK EXPERIENCE Sustainable Community Coordinator September 2009-present City of Dubuque, IA • Responsible for implementation of community's Sustainability Strategic Plan, public outreach and education, local business support, grant application and management, and analysis and implementation of sustainable practices and purchasing fox City departments Stimulus Coordinator June 2009-September 2009 City of Dubuque, IA • Managed City response to economic stimulus opportunities • Coordinated all department grant applications and grant administration requirements Resource Development Director June 2009-September 2009 Dubuque Main Street • Coordinated funding requests and grant applications, researched financing opportunities • Liaison between property owners; local, state, and federal government representatives and non- profit organizations ICMA Local Government Management Fellow June 2007 June 2009 Cities of Dubuque, IA d~ Lancaster, WI • Composed public information announcements and campaigns in a variety of forms • Prepared grant and award applications • Assisted in preparation of annual capital and operating budgets • Managed volunteer recruitment and coordination • Performed Human Resource functions, including implementation of organization-wide intercultural competency strategic plan, conducting department staffing analysis, and development of personnel policies • Member of Sustainable Community strategic planning and implementation-team • Provided research support and policy recommendations at the request of City Council and administrative staff Management Intern Borough of Media, PA May 2006-May 2007 • Created Capital Improvements Plan and assisted in preparation of Operating Budget • Completed research and analysis in preparation for union contract negotiations • Assisted in the interview and hiring process fox Borough employees • Completed analysis, research, and customer service at the request of the Borough Manager Public Administration Research Assistant Aug 2005-May 2007 University of Delaware Institute for Public Aff 'airs, Newark, DE • Assisted planning staff in development of municipality comprehensive plans • Member of team that developed comprehensive economic development strategy for the State of Delaware • Facilitated meetings of municipality officials and public participants Planning Intern Jan 2006-May 2006 Delaware O~ice of State Planning and Coordination, Dover DE • Assisted planting staff in the development of municipality comprehensive plans • Completed research and analysis on proposed legislation at the State level Program Coordinator Sept 2003-May 2005 University of Northern Iowa State ~' Local Government Program (SLGP), Cedar Farr IA • Initiated development of SLGP Conducted organizational planning and program development of SLGP Facilitated planning sessions and planned local government and student training sessions Management Intern June 2004-Aug 2004 City of Waverly, ZA • Collaborated with Financial Director to compile history of TIF districts • Coordinated with department directors to write and distribute public notices • Assisted City Manager on various tasks as assigned PROFESSIONAL ASSOCIATIONS International City/County Management Association Iowa City/County Management Association Wisconsin City/County Management Association Wisconsin Government Finance Officers Association Dubuque Young Professionals Pi Alpha Alpha (Public Administration Honor Society) COMMUNITY ACTIVITIES Steering Committee Chair, 2008 Dubuque Community Days of Caring Volunteer, Dubuque Regional Humane Society Volunteer, DuRide Volunteer, Road to Success REFERENCES Available upon request Nancy Van Milligen 807 Lacey Court • Dubuque, Iowa 52001 • 563-556-7388 Educataion • Master of Public Administration, Southern Illinois University, 1989. Concentration in Social Policy and Social Welfare Issues. • Bachelor of Political Science, Southern Illinois University, 1977. Professional Experience Community Foundation of Greater Dubuque, 02/01/2003 - Present. President/CEO • Responsible for leading the organization in all matters concerning the business of the Foundation and fulfilling its mission, which is "to work to improve the quality of life in the Dubuque region by evaluating and addressing community issues, building a permanent charitable endowment and connecting donors to the critical needs of the community." Serve in the role as community leader, specifically as a catalyst and a convener. Clarke College Vice President, 05/2000 - 02/2003 Vice President for Institutional Advancement, 05/2001- present. Vice President for Adult and Continuing Education, 05/2000 - 05/2001. Iowa Citizen Foster Care Review Board, NE Iowa Administrator, 1994 -2000. Adjunct Professor of Political Science,1990 --Present Area of Concentration: Organizational Behavior, Social Policy and Public Administration. Clarke College, Department of History and Political Science. Loras College, Department of Political Science, Department of Social Work. University of Wisconsin Platteville, Department of Political Science, Governor State University, Department of Political Science, Chicago, IL Columbia College, Department of Political Science, Chicago, ]L Northeastern Illinois University, Department of Political Science, Chicago. IL National Boards Funder's Network fox Smart Growth and Livable Communities, Board Member, 2009 Council of Foundations, Public Policy Committee 2009- present Past State of Iowa Boards and Commissions Iowa Council on Foundations, Immediate Past President Chair, State of Iowa Empowerment Board, 1998-2004 Elected chairperson, July 2002. Member, Grant Review Committee; Disburse $119 million in funds. District 1A Judicial Nominating Commission; Term beginning February 1998. Iowa Commission on Volunteer Service, September 1998 -June 2002. Elected Chairperson, 2000 -- 2002. ' Member, Planning Committee, Governor's Conference on Volunteer Member, Plaiuung Committee, Iowa Summit, 1998. Keynote Speaker: General Colin Powell Local Boards and Community Service- Current Board Commitments: Every Child/Every Promise 2004 -present Past Board Commitments: Crescent Community Health Center, 2003-present Mercy Hospital, Board of Directors, 2003-present Dubuque County Historical Society, Member, 2001-present Mississippi Valley Promise Board 2004-Present Dubuque County Empowerment Board, Member, 1998 -2004 Dubuque County Decategorization Committee, 1996 - 2001 League of Women Voters, Executive Board, Dubuque 1995 - 2000 Bop Scouts of America, Executive Board, NE Iowa Council, 1993-1999 Big Brothers, Big Sisters, Dubuque Board of Managers, 1996 - 2001 Mercy Hospital Committee Member, term beginning 11 /97-12/2002 Public Policy Committee, Organizational Ethics Committee YWCA Executive Board Member, October 1996- October 1999 Center. for Business and Social Research, Loras College, "Executive Board-Member, June 1997 -June 2002. Dubuque Chapteti of the NAACP, Member, 1995 -Present Awards Church Women United, Inc Human Rights Award Southern Illinois University Carbondale Distinguished Alurruu, 2006 Governor's Above and Beyond Award 2005 Women on the Move Certificate of Leadership 2003 Governor's Volunteer Award 2002 Tanner Legacy Award for Community Service, 2001. Tanner Company. contributed $5000 to charity of my choice. Women of Achievement Recognition 2001 Dale Carnegie Highest Achievement Award,1999 2 Eric Dregne 408 Park Ave. Galena IL 61036 ericdregne@hotmail.com 815-777-0843 Experience Younkers Dubuque, IA Store Manager. Responsible fox driving Sales and Profit with a team of Executives and Associates. Drove sales, profit and credit results. Directed, a seasoned team to achieve $18 Million in Sales and over $4 Million in Profit. Grew Credit card base by more than 50%. Achieved bonus fox exceeding profit goals in 2007, 2006, 2005, 2003, 2001, 1999. Led Region in credit in 2006, 2007. Developed team, including 1 manager to Assistant Store Manager Position and others to Sales Manager position. Participated on corporate committees foi new signing systems and Community Day promotion. Developed the current promotion for clearance shoes, now used by the entice corporation. Assistant Store Manager. Responsible fox driving Sales and Profit within my area of the stores responsibility, with a team of Executives and Associates. Developed my.understanding of Department Store business while ensuring the objectives of the company were met in sales, profit, credit and service. Received award for Assistant Store Manager of the Year for the company in 1999. GAP Inc. Chicago, IL Store Manager. Responsible fox opening a new location in the Chicago Market. Hired and developed entire team including 3 Assistant Managers and 60 Associates. Exceeded objectives for new store in each of the first 2 years. Invited to work on a team to develop new strategies fox denim shops within GAP stores. Oux team's strategies earned corporate recognition and many aspects were implemented. Camadon Inc. Chicago; IL Sales Representative. Worked with corporate clientele to develop programs and equipment for office communication needs including printer, photocopier and fax. Frequent contact with executive decision makers required strong communication skills, polished presentation skills and the ability to ask fox the sale and get results. Kinney Shoes Store Manager. Responsible for managing locations in Chicago and Madison market. Developed my career from stock associate position, to sales associate, assistant manager and finally into Store Manager position. Led district in Sales and Team Development. Education Attended the University of Wisconsin, Psychology and Philosophy Major, 1986-1991 Community Work Steering Committee for Envision 2010. Dubuque Iowa, 2005. Worked with a committee to develop and facilitate a community visioning process that put £oxth the next 10 big ideas for the Dubuque Community, to be executed by 2010. Steering Committee for Every Child ~ Every Promise. Dubuque Iowa, 2007. Developed and facilitated a community engagement process to create a strategic plan and Growth Chart fox kids 0-20 in the Dubuque Community Board Chair fox Every Child ~ Every Promise. Dubuque, Iowa 2008-09 Dubuque Axes Chamber of Commerce. Dubuque Iowa, 2000-Present Board Member and current Board Chair. Also involved in Membership committee and various related projects, including outreach to Galena Chamber, established regular meetings/dialogue and shared projects between the organizations. Steering Committee for Great Galena Balloon Race. Galena, Illinois 2004-2007. Organized Marketing, Development and Event programming for the Great Galena Balloon Race, an annual event that raises funds fox the Juvenile Diabetes Research Foundation. Galena Area Chamber of Commerce. Galena, Illinois 2007-2009 Legislative Committee Member, Vision2020 Steering Committee Chair. Aaron C. Burbach 1665 Atlantic St. Dubuque IA 52001 Office: 563-5 82-3 002 Cell: 563-581-7400 Email: aaron(a~alittletasteofphilly.com Objective: To obtain a position that allows me to use my developed management, public relations, sales and communication skills in an organization that enables me to be engaged with highly motivated individuals and allows me to be of service to my community. Qualifications: • Experience with and ability to use a variety of sales, marketing and public relations techniques • Excellent written and oral communication skills • Proven staff and facilities management skills • Ability to think analytically and provide objective and fair decisions • High degree of flexibility anal creativity exhibited in work products and practices • Ability to absorb and implement new information and goals in a fast paced environment • Proven conflict management skills • Proficient in Microsoft Office, Corel Word Perfect, Macromedia Flash, FL Studio 8 and web based research Education: La Salle University, Philadelphia PA BA: Communication, dual focus Marlce[rilg and Public Relations Work Experience: Americorps Member, Community Foundation of Greater Dubuque, Dubuque IA October 2009 to present Provide support to staff of Community Foundation of Greater Dubuque (Programs supported: Dubuque2 & Elevate) • Assist in the development of marketing strategies and community outreach tools • Assist in the writing of grants to finance Dubuque2 initiative • Assist in the development of program budget • Act as a support tool for children aging out of foster care through the Elevate program. General Manager/Marketing Director, A Little Taste of Philly, Dubuque IA February 2007 to present Responsible for every facet of the management, marketing and development of small local business: • Advertising, community relations and copywriting • Hiring and personnel management • Site management • Financial management • Customer service • Product development • Purchasing • Design and implementation of all aspects of new restaurant location • Vendor negotiations Sales Associate, RadioShack, Philadelphia PA December 2005 to January 2007 'T'hrived in a 60% commission based sales environment and spent three straight months as the district's #1 salesperson • Commission based sales • Customer service • Site maintenance • Inventory Service : Assistant Coach, Pop-Warner Football, Dubuque ]A Au~zrst 2009 to Present Provide an avenue for growth and development for young men ages 7-9 in body the realm of competitive adrletics and personal growth • Teaching.of football skills and techniques • Assist in interpersonal relationship building • Teaching and fostering good sportsmanship • Helping to draw comparisons between success and failure in athletics and success and failure in life Assistant Coach, La Salle Youth Football Camp, Pluladelplua PA 2005 to 2006 Provide an avenue for growth and development for at risk young men in inner-city Pluladelplua • Teaching of football skills and techniques • Assist in interpersonal relationship building • Teaching and fostering good sportsmanship • Helping to draw comparisons between success and failure in athletics and success and failure in life References: Furnished upon request