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Five Flags Civic Center Annual Report Copyrighted August 6, 2018 City of Dubuque Action Items # 1. ITEM TITLE: Five Flags Civic CenterAnnual Report SUMMARY: City Manager transmitting the FY2018 Annual Report for Five Flags. Five Flags Manager HR Cook, who is employed by SMG, the private management company for Five Flags, will make a presentation to the City Council on the finances, events being scheduled and the activities of Five Flags in the past year and what is coming up. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type Five Flags Annual Report-NNM Memo City Manager Memo Five Flags Annual Report Staff Memo FY 2018 Year In Review Supporting Documentation THE CITY OF Dubuque � AIFA�erlwGh UB E '�� III► Masterpiece on the Mississippi Z°°'�w'2 7A13 2017 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Annual Report on Five Flags Civic Center DATE: August 1 , 2018 Leisure Services Manager Marie Ware is transmitting the FY2018 Annual Report for Five Flags. Five Flags Manager HR Cook, who is employed by SMG, the private management company for Five Flags, will make a presentation to the City Council on the finances, events being scheduled and the activities of Five Flags in the past year and what is coming up. �L;� 1��, ����.� Mic ael C. Van Milligen �� � MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CTTY OF Dubuque � AII�A�nnCiry DUB E '�I�I��' Masterpiece on the Mississippi Z°°' Z°'Z 2�13 201� TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Annual Report on Five Flags Civic Center DATE: July 30, 2018 INTRODUCTION The purpose of this memorandum is to request the opportunity for HR Cook, SMG General Manager to share an annual report on the Five Flags Civic Center with the City Council. DISCUSSION HR Cook requested the opportunity to present the annual report to the City Council. SMG management continues to work hard as our partner and HR wants to keep the Council updated on finances, events being scheduled, and he continues to have lots of exciting news to share. At this meeting he will show how Five Flags budget ended FY18 and the upcoming season. ACTION TO BE TAKEN I respecffully request the opportunity for an Annual Report of the Five Flags Civic Center activities to be placed on the City Council agenda. MLW:et cc: HR Cook, SMG General Manager 1 _ ;� � � ��.� ��i- 4 � �.r �►�f , � �� r+�!. -- _ � ► �+ � =�Ai�� �.,_ �- �� � •;��.x, ��. � - . �.�,��`��, ►�" �_ - �rv�,..� �`t' � . �. � � ��� �:��� . a � . ��_ �. ,�►�.r— __ .�,;.�r.:.a .. � � 1;��� '� � �� 1��1��� � . - i `i��. - � ��� v �r����r�`wr: +� .�� �� �� F IVE F LAGS F�"� � , � - _ ' � ' �� - ��'����- -, _ _ - = - C E N T E R - x � _ _ - �.��,`�� ,�1 t - �- - - �-, _ • j � e � r � � � ' - _ �'�-a . - 'i d _ � � � , �� � O .• _ _ � � . _ � - ' � - +��-S. y� � � , , - • • : - - . . - - , •� w - - • - • - - • • • - • - . � . • �� �`� . Y '� : • . �� .}• 1 �_ '� • ' � � k__�. �� • • � � � , • • .1 • . . - . , �• o • - . � � ti !��y � .� r �- � - _ � �� �'�.. = � , ..` ,,'� �� ' - � • ' • �� � • � .� '-�. �L�J�� �� \ �.� QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA EVENT ANALYSIS . . Types of Events by Fiscal Year � FY13 � , � FY15 � � � � FYl 7 � � , , • / • � / � FY18 ' • • , i ■Performing Arts Family Sports Community / Other Comentions / Meetings �Entertainment ■concerts F I V E F L AG S � � c�r� !� � • • ' • • • • • � � - - � - . • . � , � , � < ' - `:d • 1 . � ��� f-T -�fc 1' � a , 3. ,��. i' � ' � -_- - � .;� � Kenny Rogers Willie Nelson - �. Comedian Todd Oliver George Win 4• a Paw Patrol Live! Drew H � � � '� ._.- . Red Green ' � �� , , . Matthew � � — Josh Turn • - . Barks, Bo - `� `�• •� - , , , . Moscow Ballet � - � ` Martina McBride �,� ' � � - k � � Celtic Christmas = ' � � ; �-- � ! _ _ ! ,,. 1 � Trax�cas Monster Tru � ` - _ +II��I �� • ` '�' " �' ' � _ ,.. � - - ' � .. .a_ Tracy Byrd �F't �� Chicago The B �� � p, R Newsboys �'" �� � r - � Three Dog Nig �' � � � , Beyond The St � Disney on Ice � N � • • ' • � � • � 1 ' , 1 • Highest Grossing Event in Venue History: Willie Nelson - $260,349 • Highest Grossing Multi-Performance Event in Venue History: Disney on Ice - $279,914.50 • Most Events in One Day: June 8, 2018 - 5 Events - Wedding Ceremony, Wedding Reception, Magic Men Live, Fly-By-Night 35'" Anniversary Performance, Rising Star Theatre Company • Highest Altendance in One Day - 4,434 Patrons for Willie Nelson & Dubuque Symphony Orchestra Friday, April 13, 2018 �I' � _ .s. , �a � a . .. ,. `'dw.°`�.`j�'+� � ..... �-- � � - � M �b�� d`y�,��t�. � l`�v ,� u F�'" _ � �, 1. y '�\ .� . � . A�' ` :,y� X �`'/ n ^'Ff�.�i�.. c ''� ��i �, - �� . p `"��� nRt�'}, �eo. „r.".. � r�.s � � � ��� ti - � �•-d!'�rh ,W �:. � `. < ; ' 7-ae. � � u . , `.,�: �_ . -- - _ � N � • • ' • � � • � � � • � ■ � Sales Channels: Ticketmaster Phone: 1 % A eS: • • " - • Internet: 32% g Mobile App (Ticketmaster): 19% 18-24 6� ' • ' ' Box Office: 48% 25-34 23� 35-44 22� 45-54 21 � 55+ 28� . X . Income: 1 - $�-$30K 9% , �',.,+,s:�;.;�,��ij::, $30-$50K 24% , �, ` w.�1`y X t�: �':1 ° d i��'' � $50-$75K 30% t+'"�'�r'� � >:s�+` '. ' .Olr.���� : $75-$100K 14% r $100-$125K 8% � I �I'�i-��` �j ^. :e���,•.Y/.F.; .y `S: '� � 4 i;. $125K + 15% IYj� '•,:,�.�. � _ � -. � - � Q . �� �` ��\� ♦ � QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA FIVEFLAGSCENTER. COM WEBSITE STATISTICS . � �� � i �� i i � nc� ti • �"5 "�`5 ",�"`5 m"�'�° "��5.�° Notable Information S4CIAL MEDIA TRAFFIC FACEBOOK LIKES: 10,697 1 DUBUQUE AS OF JULY 23, 2�18 � � � _ �_ � � � 33% INCREASE FROM SEPTEMBER 2017 (2) MADISON (3) OMAHA � - ' - TRAFFIC (4) CHICAGO - (5) DAVENPORT • • � • - SESSIONS IN FY18: 108,271 (6) CEDAR RAPlDS 40% INCREASE OVER FY17 �]� IOWA CITY - • - � - • • • • MOBILE: 50% (8] GALENA • • . - . - - • . . - DESKTOP: 37% (9) PLATTEVILLE TA6LET: 13% (1 �) LANCASTEii PAGE VIEWS FY17: 281 ,44b � PAGE VIEWS FY18: 54a,7$2 {92% INCREASE] ✓l� FIVE FLAGS � � c�r� QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA SMG TURNKEY SURVEY OF SERVICE AND VENUE Event Experience Infographic: � =_� ��y� ♦�J ��i , ;;C� '� '� , r� �♦ U'.J'u c::G1 DUS�4RN DU&PRN DVB-ARN DVB-ARN DUB�AkN DUB�ARN DUB�ARN 7.9 7.7 8.6 8.7 8.1 8.2 7.6 8.2 Rr:�;_,.��TR SHREV SHREV MOB(S}TR ROCK-TR ELP(P)-TR CAB MOB(S)-TR �,... ;t5 9.1 92 92 90 B.J B] . . . �� . . ... �J V.. .. . � �. . � • . • • � � • • • � ____ FIVE FLAGS _ - � � QUALITY OF LIFE FOR THE CITIZENS OF THE TRI-STATE AREA , � MEDIA RELATIONS ► c =� ;'�:� .� , :y _ r,,� — . � ¢ � - � � � � �� . �., � i��, �„� ' . � � �_ r• ��' � 7 r � , �' � � � � .. 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Best of p��� - � P �'^- �\, � �'��� � � ' � �11��' � • '� „/ � �� � �� j� . ; d.: ��� i �.. � � � t " - � � � ;, �� - . � . ��- w '. : � � ��WOR - � �-- -- �,.�� �;� �- , � �� , �. - a �Pl�,otc� � �� �. \, i 11 - Y - The Five Flags Center Staff has worked ` �" together to achieve recognition with 3651nk � ' Magazine as the Best of 2018, Toys-for-Tots � , Dubu ue, the Dubu ue Chamber of '� % �� " a a VE�RS � , Commerce and most recently won third $HAKIERS • � �• ► �� place in the first Travel Dubuque Scavenger e'n - MaKee ; � � Hunt H.q.000K6i0MpqUEN * � .a,y.k+�,„„„r...u..... ..n.r� ♦ � ECONOMIC VITALITY YEAR - END FINANCIALS Gross Ticket Sales Gross Food & Beverage Sales �,:�� ��� ECONOMIC VITALITY YEAR - END FINANCIALS INCOME EXPENSES ■ � Reasons why expenses increased 14%: Hired full-time Food & Beverage Manager, additional custodial costs, increased employee benefits (moving from single to family), unbudgeted utilities for events, several large HVAC System repairs that fell under the $10K Capital Expenditure `��� limit, Major repairs to ice-making equipment for Disney on Ice Production, equipment purchases for Food & Beverage F I V E F LAG S Department, higher than budgeted cred card charges due to more purchases with credit than cash. — „ , ��TIu��7 MINIMIZING COST TO DUBUQUE TAXPAYERS � SU BSI DY ANALYSIS Operating Subsidy � FY18 Beat Benchmark by $50,351 � FY17 Beat Benchmark by $5.00 FY15 � . � Beat Benc mark by $17,8 3 I I I I � � � � $810,000 $820,000 $830,000 $840,000 $850,000 $860,000 $870,000 $880,000 $890,000 $900,000 ■ Contracted Operating Subsidy ■ Subsidy Used MINIMIZING COST TO DUBUQUE TAXPAYERS FY18 VENUE PARTNERS !FpRMER • OWNE�i � • ; 11� Reinhart ��,��r�e Lo�s coL����E ..U�,, ° eaewiNc Getitr'gbtfromus. �jy�� COMPANY Lf" N � VNS � - � � ��.\3 � � , } erican .7Yust � � � �,,,,.,,� a „ .,,�., . — .�1' A �'s!, : ; �, � w .s � C A S I N O KWWL < i : � �r7o✓e ��'Y�� � HE/SEN�s � ueenB Radio .— NOME • FAF7M • AUTO F I V E LF AG S _____-�"i MINIMIZING COST TO DUBUQUE TAXPAYERS VENUE SPONSORSHIPS ,_� � _ � , _ Sponsorship Dollars : • • � Fnw"Nn" , • $62,500 �;�"d�s�e �Farm _ � $16,800 � / _ � / / / / / /; / 111 1 ' ' � ' � '� '� � ��� '� � ��� '� � ��� '��� ��� '� � ��� '�.� ��� '� � ��� �'� ::�Y.� tT�6 �� � � �� � L. �. �����.9!ti T-�71n�:.._ �'�'� k�+'= �,� , unw �7 .. � �O �I �+ '��._ �R' �iit�a.,: _�.� �'i /,�arn� _� �� , � , ' rt�� ". �� i«.m �,� �. �� ,� .. , � ���_..— � „# � ,*,,, ��� , ,,,• , , #ROCKTHEBLOCK � __ . . � � _�� � � r ^ Farm fresh qualiry..fr�om our(amfly to yours. I I \' L F L i\L,� x �'�'` � ,. ' , • � , t�.r " _y f a,��: '� e�� ����.���r w� i � � , � � � � � � � � � � � � FIVE FLAGS c�r� MINIMIZING COST TO DUBUQUE TAXPAYERS WAGS AT THE FLAGS : , , �� I (� �I _ ��A�, � � I !1 � ��� � � �- � � ,� y _ o � �. � . • � ��f� � •� . . ; �� �� FIVE -- FLAGS . ' C E N T E R -_ __- - - �,). � TOYS FOq 1pT$ . • • • � • • • � • • • �� �� • • � • • i • • � � �.:,` � . .-. • � • � � � • • • • � • • I � �G i I / ��: � ���� ' _ �' � FIVE FLAGS - - � - � -�� • • � : !� � ' � � � � . � . � � � • • • : : - - • • - • - • - , .,/r.-; � ._. ,� , . -�--� � � , . - • - • . - •t.•!r`�'• � 1 � _ � r 4+ Gross Food & FY18 Increase ' _ '_ �, '' , ' y � Beverage Sales Percentage Y.� �� ' ,,Ii�, ^ i� '• �'` j ' '' '�!�,t . . t � � � '� �� � � .:�[.'� � . _ ,� � � • � � . � _ _ _ '� � � : • '. '� a-- ►1�.,7 �� � - �� � • • i �. ����� �. �., � .,� �� -� ■ Five Flags Center has been offering a specialty drink I � during concerts and naming them after the performers. , � / � � � Kenny Rogers - The Gambler / Josh Turner - Floating on _ Air / Martina McBride - Holiday Cheer 8� � � ������� ������� Lee Brice - Parking Lot Party ' ' � MINIMIZING COST TO DUBUQUE TAXPAYERS BUD LIGHT LOUNGE � ,� �`�� -�T,r = `� � � -�. � � : 1 -- , _ - � � r � w � ��� � 1�., 1d" � �� �,�� � N ' ��'�Y� �;.. ,1�- ',� . _ _—_ �: • \I !I �. � — e ;� � � '� -- - � The Five Flags Center has started to open doors half an .� � ��� - - �- ,� � ..; ,�;�-�, __. hour earlier to allow guests to get through security , ^��,,►�:.,,� � � quicker and allow them to spend extra time in the , - � — _ �,�- venue. The Bud Light Lounge located on level 2 has � - � ' - � live local entertainment. � I� IV � FLAGS � � _- -- -- �iu.�7 LOOKING AHEAD UPCOMING ANCHOR TENANT PERFORMANCES h � � � m n � - • _ �� , . _ . � . . � I .� � f � ' ` '+�' \ _ _ _ �� - - � - L- ` '` ` �' � / � ' r . � ' ' l' � .� • • �• i � � I • �. �' �r �•,'� i� / • - • �' � ` � _ ''r� r�' 11 / � ' �1� t'i�i�'f!' � // �,�'� ,;_ � � ,,,� _ l � %� •� _ • k" I - . . _ • � A,PI�-8 G�� e --- - - - : • ' �• �DUCT ON - • - • - . . - . - S Y M P H O N Y O R C H E S T R A r� !,�'.; •'�' R••• .,�� �w, • • • • •�,• • . . . � • � • - • - 1 ' � � • • �• � • • • • • � � � i � � • , • •� - • • - - � � • � � • • - • • � - • � ��•(/ - ' - - T��1� T�E ' C:[3M1'/� NY • • � • • • • • • • ✓�� FIVE FLAGS � � c�r� • • � � � � � � � I� . � � TOGETHFR W CONCERT . La' •. �, • • �� , � � , , �%� � .� ,� I G�1C..ne � _ � �� � � ROM�E A ' c�����``"`r`C —��-P � � �i ATUROA�. ,OCTOBEB.�� Co Collin Raye Chad Prather Ronnie Milsap omic Show i agg Charlie Daniels 1 9/2 yy� � � > `.- , , :. _`k '��,i� �.. .���� ..� � , . � � . , 4' 1 . �' 5y610 �r:.�. ' � � .� �. �� �:�.. �fi� _ ' • • � 1•� . � •�� ��- � .� �1 �A G�$ ,� ` • r�` / _ �!' �B1edleas• � .• TMODCf7N . 9 . , - - — .. � . i . . . ;. _ .;:._ � e�o . . r � , . .., - _ � , Moscow Ballet Classic Rock Big Church Jewel Mannhei g Postmodern Nutcracker REO Speedwagon Night Out Holiday Show Steamroller Cole �ukebox 11/5 11 /15 11/17 11/29 Christmas Holiday 12/5 12/19 2/12/2019 � r �� - � ��l I �r �� _ __� F�, � , - C C � r �� L R J; - --- rr . � C�� 6 � . � � - -� , -- `-�/"�/ FIVE FLAGS c� . �