America's River III Campaign Copyrighted
September 4, 2018
City of Dubuque Action Items # 1.
ITEM TITLE: America's River III Campaign
SUMMARY: City Manager recommending Council approval of the
America's River I I I fundraising campaign and associated
naming opportunities and giving levels.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve
ATTACHMENTS:
Description Type
Fundraising, Naming Opportunities and Giving Levels City Manager Memo
America's River I II-NNM Memo
Staff Memo Staff Memo
Fundraising and Naming Recognition Policy Supporting Documentation
Case Statement Book Supporting Documentation
Tri-fold Brochure Supporting Documentation
Pledge Forms Supporting Documentation
Letterhead Supporting Documentation
THE CITY OF Dubuque
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2013 2017
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Fundraising, Naming Opportunities and Giving Level Request for Approval
from America's River III Campaign Committee Related to Bee Branch
Flood Mitigation Project
DATE: August 30, 2018
Assistant City Manager Teri Goodmann is recommending City Council approval of the
America's River III fundraising campaign and associated naming opportunities and
giving levels.
Honorary chairs for the committee are Gary Dolphin, Norma Denlinger and Sue
Hafkemeyer. Campaign committee members include: State Senator Pam Jochum,
former City Councilwoman Joyce Connors, County Treasurer Eric Stierman, Peg
Hudson, Anne Cremer, Ernestine Moss, Dan White, Audrey Morey, Chip Murray, and
Lauren Czeshinski.
Gary Dolphin and Sue Hafkemeyer will make a presentation.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
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Mic ael C. Van Milligen �� �
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Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Dubuque
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Masterpiece on the Mississippi
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TO: Michael C. Van Milligen, City Manager
FROM: Teri Goodmann, Assistant City Manager
SUBJECT: Fundraising, Naming Opportunities and Giving Level Request for Approval
from America's River III Campaign Committee Related to Bee Branch
Flood Mitigation Project
DATE: August 12, 2018
INTRODUCTION
The purpose of this memo is to request approval of the America's River III fundraising
campaign and associated naming opportunities and giving levels being recommended
by City staff in collaboration with the America's River III (AR III) Campaign Committee.
BACKGROUND
At their May 15, 2017, meeting the City Council approved a Fundraising and
Philanthropic Naming Recognition Policy. The policy and all background is attached to
this action item. The policy states that naming opportunities and levels will be proposed
on major capital projects on city lands. The proposal is to be reviewed by the
appropriate city department and must then be approved by the City Council.
According to the policy, naming rights/opportunities have a defined "lifespan." The
naming is to last for the life of the amenity or until such time that the amenity needs to
be replaced or reconstructed through normal wear and tear.
DISCUSSION
Public-private partnerships have been essential to Dubuque's nationally recognized
success over the past two decades. The America's River I II campaign is intentionally
modelled after prior successful campaign partnerships.
America's River I
One of Dubuque's most highly successful partnerships was the America's River I
campaign launched in December of 2002. This partnership between the Dubuque
County Historical Society, Dubuque Area Chamber of Commerce Foundation and the
City of Dubuque was responsible for raising $188 million in public and private donations
to redevelop the Fourth Street Peninsula, now known as the Port of Dubuque. This
project converted 90 acres of brownfields and urban blight into a top tourism destination
for the state of lowa, drawing millions of regional and national visitors to Dubuque since
its completion in 2004, and leveraging over $100 million, annually, in economic impact.
The America's River I project vision included the construction of the National Mississippi
River Museum & Aquarium, the Mississippi Riverwalk, River's Edge Plaza, the Star
Brewery Amphitheatre, the Grand River Center and the Grand Harbor Hotel and
Waterpark.
America's River II
America's River II was launched in 2006 as a direct result of the community-wide
Envision 2010 process. America's River II was a $200 million public-private vision to
continue development in the Port of Dubuque. The project included private sector
partners responsible for the development of the McGraw-Hill Office Building, Star
Brewery, and expansion of the Diamond Jo Casino. Public and nonprofit partners led
the campaign for the museum expansion into the Great Rivers Center, the River
Research Center, the River Max Digital Theater and the development of the Mississippi
Plaza, utilizing public space to connect the museum campus, and the construction of
the Port of Dubuque Marina. America's River II concluded in 2009.
These two prior campaigns were able to turn bold visions into reality. Public private
partnership was the key to these successes.
America's River III
In 2010, the America's River III initiative was formed with local citizen volunteers and
businesses to assist in raising funds for the $218 million Bee Branch Creek Watershed
Mitigation project.
The nation has an estimated need of between $600 billion and a trillion dollars over the
next 25 years for safe drinking water, wastewater treatment and storm water
infrastructure, according to the American Water Works Association and the
Environmental Protection Agency. Few federal and state funding programs exist to
support local government in funding essential water infrastructure projects.
The size and scope of the Bee Branch Creek Flood Mitigation project - resurrecting a
creek from a storm sewer and restoring its flood plain to mitigate flash flooding and, at
the same time, creating a public amenity in historic neighborhoods serving as a gateway
to lowa and Dubuque from Wisconsin - was innovative and required public private
partnership. The significant scope of the project, its cost and proximity to the Mississippi
River made it a perfect candidate for state Vision lowa, CAT and/or RECAT State
funding. Eligibility to compete for these state grants required public and private
participation and the America's River III partnership was forged between the City and
the private sector.
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Honorary chairs for the committee are Gary Dolphin, Norma Denlinger and Sue
Hafkemeyer. Campaign committee members include: State Senator Pam Jochum,
former City Councilwoman Joyce Connors, County Treasurer Eric Stierman, Peg
Hudson, Anne Cremer, Ernestine Moss, Dan White, Audrey Morey, Chip Murray, and
Lauren Czeshinski.
Attached to this City Council Action Item is the proposal from the America's River III
Campaign Committee.
Naming opportunities for various levels of giving are recommended for consideration.
These naming opportunities and giving levels are shown in the attached draft 20-page
detailed campaign booklet and the tri-fold flier. Additionally, draft pledge forms are
attached for the various giving levels as well as personalized brick paver and memorial
tree forms. Campaign stationary is also in the packet.
Kristin Hill, Bee Branch Project Communications Specialist, assisted the AR III
campaign committee in the development of the campaign print materials attached as
well as a campaign website featuring a map and photos plus details of the naming
opportunities. The website includes an interactive map that also can assist potential
donors in viewing the various amenities and their locations. The campaign website is
www.citvofdubuque.orq/AR3 and the naming opportunities web map is located at
http://arcq.is/1 PKTTP. Additional assistance in the development of materials and
amenity details was provided by Leisure Services Manager Marie Ware and Park
Division Manager Stephen Fehsal.
Naming opportunities are described in the draft AR III campaign booklet.
. For donations of$250,000 or larger, an amenity may be named for the donor, for
example: Alliant Energy Amphitheater. A 18" x 12" cast aluminum plaque will be
attached to the amenity or on a nearby limestone pillar.
. For donations of$50,000 to $249,999, an amenity will be described as supported
by the donor. These donors will be recognized at the amenity. An 18" x 12" cast
aluminum plaque will be attached to the amenity or on a nearby limestone pillar.
. For donations of$25,000 to $49,999, an amenity will be described as supported
by the donor. These donors will be recognized at the amenity. A 12" x 12" cast
aluminum plaque will be attached to the amenity or on a nearby limestone pillar.
. For donations of$10,000 to $24,999, an amenity will be described as supported
by the donor. These donors will be recognized at the amenity. A 10" x 8" cast
aluminum plaque will be attached to the amenity or on a nearby limestone pillar.
. For donations of$500 to $9,999, donors will be recognized on a 5.875" x 2" cast
aluminum plaque on benches, bike racks, near trees, and at other amenities at
the discretion of the donor.
. For donations of$100, donors will be recognized on a brick paver at the
discretion of the donor. The pavers are 7.625" x 3".
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Eight donations were received in 2011 when the America's River III campaign was
originally conceived and announced. These seven donations helped to ensure the
project would receive a Vision lowa RECAT grant and ultimately enabled the Bee
Branch Project to leverage $2.25 million. The Vision lowa Board had challenged
Dubuque to raise $100,000 to be awarded the Bee Branch Creek Restoration and
Gateway project grant for $2,250,000. The Dubuque Racing Association, Dubuque
County, US Bank, Dupaco Community Credit Union, Dubuque Bank and Trust, Premier
Bank, American Trust and Savings Bank and Kurt and Melissa Chipperfield each
contributed at that time and made the $2.25 million grant possible. Each of these
donors will receive a recognition plaque on or near the amenity they identified as their
chosen naming opportunity and as outlined in the America's River III campaign booklet.
Approval of the naming recognition and levels will allow the AR III Committee to move
into an active campaign to share with potential donors this important giving opportunity.
The Leisure Services office staff will receive and deposit the campaign donations in a
Bee Branch account. The Leisure Services Parks Division will install or oversee the
installation of all recognition plaques with the cost of plaques and installation paid for by
the campaign funds raised. Leisure Services will be assisted by Kristin Hill in keeping
the web map and webpage information up to date as naming opportunities are
sponsored by donors. The Finance Department will process and manage the Bee
Branch America's River III donations and the annual pledge reminders. The goal of the
campaign is to raise funds to pay for the project. Every dollar raised will go toward the
Bee Branch project.
ACTION REQUESTED
I respectfully request City Council review and approval of the fundraising, naming
opportunities and giving level recommendations as submitted.
Cc: Marie L. Ware, Leisure Services Manager
Steve Fehsal, Park Division Manager
Kristin Hill, Bee Branch Project Communications Specialist
Randy Gehl, Public Information Officer
Jenny Larson, Budget Director
Attachments
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