Pet-Friendly Community Action Plan Process Copyrighted
November 19, 2018
City of Dubuque Action Items # 3.
ITEM TITLE: Pet-FriendlyCommunityAction Plan Process
SUMMARY: City Manager recommending approval to move ahead with
developing a Pet-Friendly CommunityAction Plan, including
a community assessment.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve
ATTACHMENTS:
Description Type
Pet-Friendly Community Action Plan-NNM Memo City Manager Memo
Pet-Friendly Community Action Plan Staff Memo 11-18 Staff Memo
Playbook for Pet Friendly Cities Supporting Documentation
Pet Friendly City Assessment Supporting Documentation
12 Traits of Pet Friendly Cities Summary Supporting Documentation
United States Conference of Mayors Survey Findings Supporting Documentation
THE CTTY OF Dubuque
�"
ui���eNe�ary
DUB E 'il��i;'
Masterpiece on the Mississippi Z°°' Z°'Z
2013 2017
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Pet-Friendly Community Action Plan Process
DATE: November 13, 2018
Leisure Services Manager Marie Ware is recommending and the Park and Recreation
Commission concurs to move ahead with developing a Pet-Friendly Community Action
Plan, including a community assessment.
The Pet-Friendly Community Group would include six City staff inembers, a Park and
Recreation Commission representative, a representative of Friendly Intelligent Dog
Owners (FIDO), a knowledgeable individual on the issue who might provide a different
perspective than FIDO, and a person who is involved in the pet business.
It is important to note that the assessment contains four distinct areas. Those four
areas are businesses, shelters, homes and parks. A review of each of these areas
shows that public spaces governed by the City make up only a small percentage of
what makes a community pet-friendly. Thus, once the assessment is complete,
implementation of any recommendations will need to be a community-wide effort with
actions taken by public, private and non-profit entities. Improving on pet friendliness is
a journey that is not accomplished in just 1-2 years. This initiative could have
components that are longer term projects or policy changes.
The work group would be established and set guiding principles and ground rules,
create shared understanding of definitions and establish timing and work plans to begin
with. This is a similar process to that used with Integrated Pest Management work
group which ensured that individuals with varying personal goals could work towards
the common goals identified by the group productively.
Then completion of the Assessment would begin. It is anticipated that data collection
and assessment completion could take 6-9 months to complete. During this time, work
on specific projects (e.g. the dog park) may continue as separate processes. However,
the first identified deliverable of the work group would be the completed Pet-Friendly
Community Assessment. Once recommended actions are identified through that
assessment, they may be identified for the Parks & Recreation Commission and/or for
possible future items to be considered by City Council through annual goal setting or
taken on by other community partners, depending on the nature of the
recommendations. Implementation of recommended actions would need to be
considered in annual city council goal setting sessions, planned, budgeted for, and
completed over a multi-year timeframe.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
���.1.lL�'t't*'1 �t.v,����,
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Marie L. Ware, Leisure Services Manager
2
THE CTTY OF Dubuque
�"
ui���eNe�ary
DUB E 'il��i;'
Masterpiece on the Mississippi Z°°' Z°'Z
2013 2017
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
Cori Burbach, Assistant City Manager
SUBJECT: Pet-Friendly Community Action Plan Process
DATE: November 14, 2018
INTRODUCTION
The purpose of this memo is to transmit information related to an action plan related to
the City Council 2018-20 Policy Agenda High Priority Pet-Friendly Community.
BACKGROUND
The City Council at their 2018 goal setting session adopted Pet-Friendly Community:
Policy Direction and Actions as a 2018-20 Policy Agenda High Priority. The guidance
from the Council included that this would not be only about pets in parks but would
engage partners in how we could become a more pet-friendly community. It was also
noted that pet would be defined as it is defined in the Code. The definition of pet in lowa
Code Chapter 717E, "PeY' means a living animal which is limited to a dog, cat, or an
animal normally maintained in a small tank or cage in or near a residence, including but
not limited to a rabbit, gerbil, hamster, mouse, parrot, canary, mynah, finch, tropical fish,
goldfish, snake, turtle, gecko, or iguana.
The 2017 Imagine Dubuque Comprehensive Plan also contains recommendations
related to pet-friendly community.
• Re-evaluate the Parks and Recreation Plan, potentially through a strategic update or
addendum, to identify opportunities to provide flexible, programmable space; improve
active recreation connectivity in neighborhoods; and enhance Dubuque's "dog-
friendliness."
• Evaluate and revise, as appropriate, the dog-related policies for all of Dubuque's park
and recreation facilities.
It outlined partners for this item as an important feature for moving forward.
DISCUSSION
Mayor Roy Buol returned from the United States Conference of Mayors with information
related to pet friendly communities. Attached to this agenda item is a survey completed
by Mayors across the country, a Playbook for Pet-Friendly Cities, Pet-Friendly City
Assessment, and 12 Traits of Pet-Friendly Cities.
The Parks and Recreation Commission for their October 9, 2018 meeting was given the
US Conference of Mayors handouts and discussed moving forward with an Assessment
as outlined in the documents. They voted unanimously to recommend creation of a pet
friendly work group with citizens, city staff and area professionals and businesses to
work on the pet-friendly assessment and policies.
A local group called Friendly Intelligent Dog Owners (FIDO) has been meeting to
discuss creation of a new dog park and were at the October Commission meeting.
They wish to be involved with the discussions of a new dog park and would be involved
in a work group. While evaluating the location of a new dog park is not part of this
process FIDO input on developing a pet friendly community action plan would be
valuable.
Recently city staff reviewed the US Conference of Mayors tools and discussed a
process that would be like the work group created that led to the development of the
Integrated Pest Management Program for the city. This work group involved city staff
and community members. A facilitator for the work group would be established and that
would be Assistant City Manager Cori Burbach.
The recommended Pet-Friendly Community Work Group would be as follows:
Cori Burbach, Assistant City Manager (Facilitator)
Laura Carstens, Planning Services Manager
Steve Fehsal, Park Division Manager
Mark Dalsing, Chief of Police
Mary Rose Corrigan, Health Services Manager
Marie Ware, Leisure Services Manager
In addition to the city staff above we recommend a Park and Recreation Commission
representative be appointed by their Commission and a FIDO representative appointed
by their group (each with an alternate so that representation at meetings is guaranteed).
Because FIDO has voiced their support "pro-peY', we recommend adding an individual
who may provide a different perspective. Potential individuals to reach out to fill this
position include former Commissioners or someone else familiar with the history of the
topic and current state of the community. Lastly, because much of the assessment
addresses private-sector pet-friendly amenities and other non-City circumstances, we
recommend a person whom is involved in a pet business. This would bring the total
number of non-city staff to four with two alternates.
It is important to note that the Assessment contains four distinct areas. Those four
areas are businesses, shelters, homes and parks. A review of each of these areas
shows that public spaces governed by the City make up only a small percentage of
what makes a community pet-friendly. Thus, once the assessment is complete,
implementation of any recommendations will need to be a community-wide effort with
2
actions taken by public, private and non-profit entities. Improving on pet friendliness is
a journey that is not accomplished in just 1-2 years. This initiative could have
components that are longer term projects or policy changes.
The work group would be established and set guiding principles and ground rules,
create shared understanding of definitions and establish timing and work plans to begin
with. This is a similar process to that used with Integrated Pest Management work
group which ensured that individuals with varying personal goals could work towards
the common goals identified by the group productively.
Then completion of the Assessment would begin. It is anticipated that data collection
and assessment completion could take 6-9 months to complete. During this time, work
on specific projects (e.g. the dog park referenced below under Budget Impact) may
continue as separate processes. However, the first identified deliverable of the work
group would be the completed Pet-Friendly Community Assessment. Once
recommended actions are identified through that assessment, they may be identified for
the Parks & Recreation Commission and/or for possible future items to be considered
by City Council through annual goal setting or taken on by other community partners,
depending on the nature of the recommendations. Implementation of recommended
actions would need to be considered in annual city council goal setting sessions,
planned, budgeted for, and completed over a multi-year timeframe.
BUDGETIMPACT
No other funds are currently in the budget for pet-friendly community, besides the
$125,000 related to a second dog park.
ACTION REQUESTED
We respectfully request approval to move forward with the process to create a Pet
Friendly Community Action Plan.
attachments
cc: Cori Burbach, Assistant City Manager (Facilitator)
Laura Carstens, Planning Services Manager
Steve Fehsal, Park Division Manager
Mark Dalsing, Chief of Police
Mary Rose Corrigan, Health Services Manager
3
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MORE THAN 6,000,000 PETS END UP HOMELESS EVERY YEAR. OUTDATED HOUSING
RULES FORCE PEOPLE TO GIVE UP BELOVED FURRY FAMILY MEMBERS. BUSINESS
AND TRANSPORTATION RESTRICTIONS MAKE IT HARD TO SPEND TIME WITH AND CARE
FOR A PET. LACK OF NEARBY AMENITIES MAKES URBAN PET OWNERSHIP A CHALLENGE.
LIMITED GREEN SPACE MINIMIZES EXERCISE NEEDED FOR GOOD HEALTH AND BEHAVIOR.
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PETS GIVE PEOPLE LOVE, COMPANIONSHIP AND COMFORT. THEY KEEP US HEALTHY
AND GET US OUTSIDE FOR EXERCISE. PET OWNERS HAVE LESS DEPRESSION, ANXIETY
AND LONELINESS. PETS BRING US TOGETHER, HELPING US MEET NEW PEOPLE AND
EXPAND SOCIAL CONNECTIONS. THEY MAKE WORKPLACES BETTER, BOOSTING MORALE
AND REDUCING STRESS. LET'S HELP MORE PEOPLE BENEFIT FROM PETS.
A PLAYBOOK FOR
PET FRIENDLY CITIES
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12 TRAITS O F
PET- FRI EN DLY CITI ES
TO MAKE THE BENEFITS OF PETS ACCESSIBLE TO AS MANY
PEOPLE AS POSSIBLE, WE IDENTIFIED 12 KEY FOCUS AREAS
FOR CITIES TO EXPLORE .
These focus areas are depicted in the model on page 5.They span initiatives
for shelters, homes, businesses and parks, and support three broad goals for
4 pets and people everywhere: happy pets, welcome pets and healthy pets.
All of these initiatives support and require responsible pet ownership —
the commitment by pet owners to act responsibly toward the health of their
pet and the good of the people and community around them.
HAPPY PETS means more pets in loving forever homes, with fewer
pets in shelters.
WELCOME PETS means fewer barriers to pets in society, from public
spaces to the workplace.
HEALTHY PETS is the enabler — a world where owners know how
to care for their pets, nutrition and vet care are affordable, and the health
benefits of pet ownership are known and encouraged.
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The 12 Traits of Pet-Friendly Cities model provides focus areas
for cities to explore. Traits 1 , 4, 5, 7, 8 and 11 are particularly important. The assessment
(see page 59) is a good first step to determine focus areas. Be sure
In the pages that follow, each trait is presented with: to look for materials identified for "Cities" in our resource lists.
• An explanation of the issue
• Real-life examples from BETTER CITIES FOR PETST"'
pilot projects Start with Traits 1 , 2 and 3, which are most specific to helping
• Ideas for actions to take within your city homeless pets.You'll also be interested in Trait 4 and the importance
• A list of resources available online to download of pet-friendly housing options. Be sure to look for materials
identified for "Shelters" in our resource lists.
This book will help advocates in any city increase the pet-
friendliness of their community. Some ideas are specifically IF YOU'RE A BUSINESS...
for government. Others can be applied by shelters, businesses Traits 10, 11 and 12 are key focus areas, as well as 4, 5 and 6 if
and individual citizens who want their community to be more you're a developer or otherwise associated with housing. Be sure
pet friendly. The resource lists in each section specify who is to look for materials identified for "Businesses" and "Developers
most likely to find each item useful. or Property Managers" in our resource lists.
If you're not sure where to begin, see pages 59 to 62 for an
assessment that will help you understand the pet-friendliness Pets can't speak for themselves. Government, businesses and
of your community and its greatest needs. other organizations are most likely to make changes if they know
it's important to you. Raise your voice! Look for materials identified
If you want to dive into action right away, turn to page 63 for for "Citizens" in our resource lists.
a list of quick-start ideas you can begin exploring today.
Wherever you choose to begin, we hope the BETTER CITIES .. . . . . . . . . . .
FOR PETST"' program can have a powerful and lasting impact . . . . . , . .
on your community. Visit BetterCitiesForPets.com to join the . . . . , . , , • ,
movement and download resources to help.
12 TRAITS OF
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TRAIT 1
PARTNERS COLLABORATE
TO END PET HOMELESSNESS
UNDERSTAND THE ISSUE
Experts estimate that over six million pets end up in animal shelters each
year across the United States.That represents millions of families who have
lost their pet, or been forced to give it up for one reason or another.
8 On the positive side, the ASPCA reported in 2017 that about 3.2 million
shelter animals are now being adopted each year, up from 2.7 million in 2011.
Shelter euthanasia has gone down, too, and more lost pets are being found
by their owners thanks to microchipping and pet trackers.
But more can be done, and thaYs where partnership becomes critical. Every
community has people who love pets and generously give their time to help.
Most cities have shelters, rescues and foster programs, as well as government
initiatives and animal control.The challenge is that all of these groups have
different funding, objectives and priorities. By building a coalition, your
community can identify gaps and areas of overlap, and opportunities to
collaborate for the greatest impact with the resources available.
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TRAIT 2
SHELTERS ARE WARM AND WELCOMING
TO ENCOURAGE ADOPTION
UNDERSTAND THE ISSUE
A shelter can be a scary place for a pet. He or she is caged, might be sleeping
on a cold floor, and is surrounded by other equally scared animals. Plus, if the
shelter doesn't have a space for dogs to run around, or for cats to play outside
their cages, the animals can be even more restless and stressed.
12
That means when a family comes looking for a pet, the pets may not show
their true personalities.They may cower, be antisocial, or even react in fear
with a hiss or a bark. Making shelters warm, welcoming places helps pets be
more relaxed and, therefore, more adoptable.
Also, adopters are much more likely to visit a happy place to find their new pet.
They are, for lack of a better term, "shopping" for a pet when they visit a shelter.
So, shelters succeed best when they're fun, friendly places that celebrate pets
and the people who adopt them.
Finally, shelters that have broader programs that benefit pets can make an even
greater impact — things like onsite access to veterinary care, volunteer programs
that engage the community, and training opportunities for pet owners.
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TRAIT 3
COMMUNITY CAT PROGRAMS
HUMANELY ADDRESS OVERPOPULATION
UNDERSTAND THE ISSUE
There are tens of millions of outdoor, free-roaming cats across the United States,
with some estimates ranging as high as 80 million. Given that female cats can
have multiple litters of kittens a year, their offspring multiply exponentially. It
used to be that the most common practice to manage this overpopulation was
� 6 catching and euthanizing the cats. However, thaYs not humane, doesn't solve
the problem and isn't cost-effective.
Trying to get all free-roaming cats into shelters and ultimately adopted is likewise
ineffective.There simply isn't enough space or resources for shelters to manage
huge populations of homeless cats. Also, many free-roaming cats prefer the life
they have.They may be feral, and they likely already have a cat colony "family:'
Communities across the country have begun to implement whaYs known as
Trap-Neuter-Return (TNR) programs. Feral cats are humanely trapped, sterilized
and vaccinated. Kittens and cats that appear socialized to people may be put up
for adoption.Those that are feral are returned to their original Iocation.They can
live out their lives within their cat colony, but not breed more unwanted cats.
Best of aII,TNR seems to agree with feral cats. Studies have shown the cats
live longer and stay healthier thanks to vaccination. Plus, mating behaviors like
roaming, spraying and fighting stop once a cat has been sterilized.
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12 TRAITS OF
PET-FRIENDLY �� ��NERSHIP • HEq�THypF�S.
CITIES e
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The second portion of the model G�QO O2S��
targets the need for housing �� � ��
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and associated amenities that • ► . �
accommodate people and the �� �
pets they consider to be family. Q� ��
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Our Happy Pets goal means more 11I
pets in loving forever homes, with "�
fewer pets in shelters.The entire � �I T I ES =
model depends on a commitment = for petsM T
to Healthy Pets and the importance N �
A MARS PETCARE US PROGRAM �
of Responsible Pet Ownership. � �
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TRAIT 4
PET- FRIENDLY HOUSING OPTIONS
EXIST FOR ALL FAMILIES
UNDERSTAND THE ISSUE
Pets are family. More than 84 million U.S. homes now have a pet, and numerous
studies have shown that pet-related considerations play a role when families
choose where to live.
Pets also make individuals and communities better.The presence of pets can help 2�
make people healthier, encourage social connections, and help people feel safer
in their neighborhood.
Yet despite the many ways pets make life better, people still face barriers to
pet ownership — particularly those who rent instead of owning homes. Housing
restrictions such as size or breed bans or no-pet policies can require giving up
a beloved pet.
ThaYs heartbreaking for a family and can lead to pet homelessness. No one
should have to choose between their home and their pet.
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healthier, morelivablecommunities. Petsarepartofthat, � +� �
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TRAIT 5
PET OWNERSHIP IS NOT RESTRICTED BY
BREED OR SIZE BANS
UNDERSTAND THE ISSUE
Breed-specific legislation has been around for decades in the United States.
Unfortunately, it has led to broader discrimination as well, such as bans on
particular breeds by apartment complexes and condo associations.These rules
can arise in reaction to a specific incident, or simply because of potentially
misguided public perception. 25
However, like people, pets are individuals. Behavior is determined by their
training, experiences and the care given by their owner.There is little scientific
evidence that there are innately "aggressive" breeds. Any pet could potentially
be aggressive, and numerous studies have shown that banning certain breeds
does not necessarily lower the number of animal incidents in a community.
Some residential and rental communities also implement requirements related
to size, for example allowing only "apartment-sized" dogs. However, many small
dogs are excitable and vocal, while many large dogs are docile and quiet. Size
is not an indicator of how well a pet will succeed in any particular home.
The reality is that pet ownership is rising, and many people seeking housing
have pets. By putting arbitrary restrictions on individual pets, housing owners
miss out on potentially loyal and reliable tenants, and may even force people
to choose between having a pet and a home.
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• ThereeremejorinsurersllkeSteteFermwhoreoogn�rze Getesemplelettertempleteroedvooetetor
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• A ontioel meesure ro reduoe dog bite Injunas Is m eduoete �
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TRAIT 6
AMENITIES ARE AVAILABLE THAT HELP
PETS AN D PET OWN ERS
UNDERSTAND THE ISSUE
Eighty-one percent of dog owners say having a dog gives them companionship
or love, according to the 2017-18 American Pet Products Association survey.
Yet even with that vital bond, some people choose not to have pets because
the challenges where they live seem insurmountable.
29
This can include issues like not having dog relief areas within close walking
distance, or not having nearby green space for dogs to get the exercise needed
for health and good behavior.
When housing developments go to extra lengths to make pets welcome, it can
make a big impact. Some now include services like water bowls in common areas,
pet concierge services to arrange pet-sitting and dog-walking, onsite grooming
services, or washing stations for pets who have been outside to play.
A 2017 survey by SunTrust Mortgage found that a third of millennial-aged
Americans who purchased their first home said their decision was influenced by
a desire for better space or a yard for their dog. Knowing the increasing weight
pets carry in housing decisions, when developments invest in pet-friendly
amenities, they may better attract and keep tenants.
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12 TRAITS OF
PET-FRIENDLY �� ��NERSHIP • HEq�THypF�S.
CITIES e
������ R�sA
The third portion of the model G�QO O2S��
focuses on the importance �� �A
of parks for people and pets, �
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This is part of the broader 11I
Welcome Petsgoal, breaking � �ITIE� _
down barriers to pets in society.
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a commitment to Healthy Pets N �
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TRAIT 7
PET NEEDS ARE INCLUDED
IN GREEN SPACE, PARK AND CITY PLANNING
UNDERSTAND THE ISSUE
When dogs have a place to run and play, it can help keep them healthy, reduce
anxiety or boredom, and stimulate their minds. Plus, playing with other dogs
helps improve social skills.
34 Being active with pets is good for people too. Studies have shown higher levels
of activity in kids from families with dogs, an important part of maintaining
a healthy weight. Also, older adults with dogs tend to be more physically active
than those without, and to stay mobile longer.
There's a community benefit to green space too. Interacting with others,
as people tend to do in parks, builds the relationships that bind people to their
communities and each other — whaYs known as "social capital:'
Dog parks strengthen and contribute to social capital and provide opportunities
to interact and share information.
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TRAIT 8
PET HYDRATION AND WASTE STATIONS ARE
PLENTIFUL AND EASY TO FIND
UNDERSTAND THE ISSUE
To live a healthy, hygienic life with a pet, people need access to basic amenities,
including pet relief areas and fresh water for pets to stay hydrated. Green spaces
are a must (see page 34), but other amenities are important, too.
38 For example, waste stations that dispense pet waste bags and include or are
near a trash receptacle provide a helping hand when pet owners forget to bring
along a bag from home.Water fountains support good hydration for both people
and pets, and are especially important in warmer climates and seasons. And,
keep in mind that dogs need more water than people do, particularly when iYs
hot outside.
While many new areas of development are including planning for pets, in older
or urban areas space often hasn't been set aside and government or community
infrastructure isn't in place to support these needs.
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TRAIT 9
PEOPLE KNOW THE EXPECTATIONS
FOR PETS IN PUBLIC PLACES
UNDERSTAND THE ISSUE
Forty-eight percent of dog owners list walking, jogging or exercise with their
pet as a benefit of pet ownership, according to the 2017-18 American Pet
Products Association survey. More than 65 percent say pet ownership relieves
stress. So, having pet-friendly parks and public spaces is vital to helping people
42 and pets get outside together.
The unfortunate reality, however, is that many pet owners aren't aware of or
don't follow the expectations and requirements for being out in public with
a pet. Signage and other communications are needed to encourage
responsible behaviors.
Important topics include using a leash except in designated off-leash spaces,
picking up pet waste for public health, and always maintaining control of pets to
keep people and other pets safe. Education about pet behavior can be beneficial,
too, by helping teach people — and especially children — how to recognize signs
that a pet is uncomfortable and may bite.
There's ample research to show that people with pets want to be able to spend
more time out with their pets in public places.To support this trend and make
it positive for everyone, cities need to make sure residents understand the
expectations for pets and pet owners.
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12 TRAITS OF
PET-FRIENDLY �� ��NERSHIP • HEq�THypF�S.
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The last three parts of the model G�QO O2S��
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in businesses so it's easier �
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TRAIT 10
RETAI L AN D RESTAU RANTS MAKE IT
EASY TO BE OUT WITH YOUR PET
UNDERSTAND THE ISSUE
As busy people juggle work, family, school and social activities, it can be hard
to leave pets at home for long periods of time. Plus, people miss out on the
benefits of pets' companionship if they can't spend time with pets while away
from home.
-
As a result, many people are looking for ways to have their pets with them
throughout the day — as they run errands, stop for meals and go to work.
Business owners see the potential of this opportunity, too. A customer who
isn't rushing home to let out the dog might stay longer and spend more money.
But many business owners also worry about negative impacts of pets, from
allergies to accidents to poor pet behavior. Plus, restrictive local regulations
may stand in the way.
By updating local ordinances and establishing clear guidelines for pets inside
and outside businesses, communities can take advantage of the many benefits
of pets — and even stand out as a welcoming destination for pets and the
people who love them.
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CITIES:
CONTINUED Assess the opportunity for pet-friendly businesses
in your community
« People were so excited when they found out their dogs Read a white paper about the experience Franklin,TN,
could come inside. And the pet owners are very respectfull had going pet friendly
We haven't had any issues,just enthusiasm.We added BUSINESSES:
some pet items for sale, and those are doing well,too.» Get tips for going pet friendly
-Ho��vwi��wMs,wHirE�s MERCANri�E,PRo�RAM PARriaPANr pownload a code of conduct template for your
furry visitors
Explore Pets Welcome brand materials
« It's been interesting to see the excitement on social media Learn how to promote your business as pet friendly
to your customers
� about our visitors' experience in downtown Franklin now
that pets are welcome. Being pet friendly has increased
the buzz about Franklin and makes the ciry a welcoming Yo
destination for visitors and their furry family members,
which is great for all the local merchants.»
—ELLIE WESTMAN CHIN,WILLIAMSON COUNTY CONVENTION&VISITORS BUREAU
«You can bring your pets after work.You can come down
«As a restaurant, health codes don't let us allow pets inside, here and shop or have a cocktail or dinner on the patios.
but we made our patio pet friendly. It's been a huge hit.We So you no longer have to go home after work, or when
notice that patrons linger, and they seem to have a great you just want to go shopping,you can bring your pets
time when their pet is camped out by their feet.» to downtown Franklin with you.»
—SHARON DAVIS,55 SOUTH,PROGRAM P/aRTICIPANT —JONI COLE, MERCHANTAND DGWNTOWN FRANKLINASSOCIATION MEMBER
TRAIT 11
TRAVELING WITH PETS
IS ACCESSIBLE, SAFE AND AFFORDABLE
UNDERSTAND THE ISSUE
The American Public Transportation Association says that in 2016, Americans
took 10.4 billion trips on public transportation, and that ridership is up 34 percent
since 1995. At the same time, services such as Lyft are providing further incentive
for people to travel in new ways instead of their own cars.
-
But this raises challenges for pet owners, since many transportation options
do not allow pets or have requirements that exclude many from participating.
Having pets with us when we go out brings benefits from companionship
to stress relief to connections with other people. But these benefits are stripped
away if we can't bring pets with us. For those without a car, pet bans on public
transportation can even mean reduced access to needed veterinary care.
Progress is being made, such as pet-friendly routes from Amtrak and the
chance for Lyft drivers to choose to transport pets. But more can be done to
systematize pet-friendly transit.
The ability to get around town with pets is a vital component of pet-friendly
cities. IYs a topic Mars Petcare is eager to explore in 2018 as part of our
BETTER CITIES FOR PETS�"" program.
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TRAIT 12
WORKPLACES KNOW AND SUPPORT THE
BENEFITS OF PETS AT WORK
UNDERSTAND THE ISSUE
Bringing pets to work means companionship, a social ice-breaker and not
having to worry that they're at home alone. Pets can boost morale, build a sense
of community and get people out for regular walking breaks — all things that
are good for health and collaboration.
-
ThaYs why more and more employers are exploring pet-friendly workplace
programs. In fact, the second annual Banfield° Pet Hospital Pet-Friendly
Workplace PAWrometer�"" found today's younger workers are particularly
receptive to pet-friendly workplaces.
An overwhelming majority believe pets at work positively affect employees
and company culture. More than half of millennials surveyed said they would
be far more likely to stay at a company that allows pets in the office.
Asked about the biggest challenges of pets in the workplace, Human Resources
decision-makers listed general distractions and pet-related allergies. Solutions
included separate work areas to protect those with allergies, air-filtration
systems, requiring pets to be on a leash near their owner and prohibiting pets
in conference rooms during meetings.
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LAUNCH A WORKPLACE PROGRAM
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HOW PET FRIENDLY
IS YOUR CITY ?
The BETTER CITIES FOR PETS�"" program Community Assessment is a first
step to understand the current pet-friendliness of your community and identify
needs. Designed by Nashville Civic Design Center, in partnership with Mars
Petcare, this tool will help you determine strengths, areas of opportunity
and things to celebrate.
The full BETTER CITIES FOR PETS�"" Community Assessment is available 59
for download on our site, BetterCitiesForPets.com. It includes four sections:
• City or community profile
• 12Traits of Pet-Friendly Cities survey
• Determining your priorities
• Additional information, resources and tools
You will want to complete the full assessment to make the best choices
for your community. But to get a quick start, we've included the 12Traits
of Pet-Friendly Cities survey within this book.
Turn the page to start assessing your city. �
12 TRAITS OF PET-FRIENDLY CITIES SURVEY
These questions comprise a portion of the full BETTER CITIES FOR PETST"' Community Assessment. We strongly recommend completing
the whole thing. In the meantime, this quick survey will help you start to evaluate your city's current strengths and opportunities.
Don't worry about exact, verifiable responses initially. Simply respond based on your own knowledge and experience. Plan to fact-check areas
where you have questions as part of the full assessment process. Answers require readily available data, so this tool can be used by anyone
from government to an interested citizen. For the purposes of this assessment, "city" and "community" are used interchangeably.
Our city's public and private shelters regularly share data and information with each other. ❑ Rarely/Never Sometimes Often/Always
City-owned shelters regularly partner with animal welfare non-profits. ❑ Rarely/Never Sometimes Often/Always
City-owned shelters regularly partner with for-profit businesses. ❑ Rarely/Never Sometimes Often/Always
Private shelters collaborate to achieve mutually shared goals. ❑ Rarely/Never Sometimes Often/Always
doption
Pets are comfortable at our city's shelters, and have room to play. ❑ Rarely/Never Sometimes Often/Always
Adoptable pets are readily available for viewing and interaction. ❑ Rarely/Never Sometimes Often/Always
Shelter signage is welcoming and makes it easy to figure out where to go. ❑ Rarely/Never Sometimes Often/Always
Shelters have separate areas for owner surrenders and adoptions. ❑ Rarely/Never Sometimes Often/Always
�.rerpopulation
Our city has aTrap-Neuter-Release (TNR) program. ❑ Rarely/Never Sometimes Often/Always
TNR is accepted by the community for the benefits it provides. ❑ Rarely/Never Sometimes Often/Always
Community cats are well cared for in our city. ❑ Rarely/Never Sometimes Often/Always
Our city has one or more Warking Cats program. ❑ Rarely/Never Sometimes Often/Always
Pet-owners in our city have plenty of options for where to live. ❑ Rarely/Never Sometimes Often/Always
Most rental housing in our city allows all common household pets
(dogs, cats, birds, rodents, rabbits, fish in aquariums, etc.). ❑ Rarely/Never Sometimes Often/Always
Rental housing pet deposits or fees are reasonable. ❑ Rarely/Never Sometimes Often/Always
Pets are considered when housing developments are built or updated. ❑ Rarely/Never Sometimes Often/Always
or size bans
Our city does not have breed restrictions in place. ❑ Rarely/Never Sometimes Often/Always
Our city does not restrict the number of pets a single household can have. ❑ Rarely/Never Sometimes Often/Always
Our city does not have pet size or weight restrictions. ❑ Rarely/Never Sometimes Often/Always
Rental housing in our city does not have restrictions based on pet breed or size. ❑ Rarely/Never Sometimes Often/Always
Rental and residential communities in our city provide pet relief areas with free waste bags. ❑ Rarely/Never Sometimes Often/Always
Rental and residential communities provide hydration stations with free water for pets. ❑ Rarely/Never Sometimes Often/Always
Rental and residential communities offer pet amenities such as pet bathing or grooming areas,
educational and training classes, veterinary services, etc. ❑ Rarely/Never Sometimes Often/Always
Rental and residential communities have pet-friendly green space within walking distance (1/4 mile). ❑ Rarely/Never Sometimes Often/Always
Pet-friendly parks and public spaces are located throughout our city. ❑ Rarely/Never Sometimes Often/Always
Parks offer pet-friendly spaces and basic amenities (trails, off-leash areas, waste bag dispensers,
trash receptacles, etc.). ❑ Rarely/Never Sometimes Often//always
Green space planning includes consideration for pets (on- or off-leash play areas, pet relief areas, etc.). ❑ Rarely/Never Sometimes Often/Always
Neighborhoods have parks that are within accessible walking distance (1/4 mile). ❑ Rarely/Never Sometimes Often/Always
Off-leash parks and pet-friendly spaces are planned in my city within the next five years. ❑ Rarely/Never Sometimes Often/Always
Parks and public spaces in our city have visible and accessible pet waste stations with
free waste bags and trash receptacles. ❑ Rarely/Never Sometimes Often/Always
Parks and public spaces have visible and accessible hydration stations for pets, such
as water fountains or other hydration areas that are low to the ground and pet friendly. ❑ Rarely/Never Sometimes Often/Always
Our city has signage that clearly identifies pet amenities to help pet owners find them. ❑ Rarely/Never Sometimes Often/Always
Our city has expanded the ways it helps pet owners find pet amenities (website, app, etc.). ❑ Rarely/Never Sometimes Often/Always
Parks and public spaces in our city have signage communicating where pets are allowed or restricted. ❑ Rarely/Never Sometimes Often/Always
Parks and public spaces post clear rules about pet behavior, where pets may be off-leash, etc. ❑ Rarely/Never Sometimes Often/Always
Our city has a program to educate kids about dog behavior and/or avoiding dog bites. ❑ Rarely/Never Sometimes Often/Always
Our city has had a communication program within the last five years about responsible pet ownership. ❑ Rarely/Never Sometimes Often/Always
10. Retail and restaurants make it easy to be out with your pet
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Owpubllc0arepo�b0ons,5Gmsallowpe616usfs, tralns, llghtrall,subwage[cl. ❑ RarelyMaer Sorretirres IN@WAAvays
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Owdosfs[alrpm[I55ervedbyalrllnfsMa[allowpeG'. ❑ RarelyMaer Sorretirres IN@wAAvays
Owdosfs[al�pm[ha5a�fa5dfslgnatedfo� peG'and/o� pe[-hlendlyamenl0fs. ❑ RarelyMaer Sorretirres IN@WAAvays
12. Workplaces know and support the benefits of pen at work
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WHO CAN USE THE ASSESSMENT?
This tool was designed for communities of all sizes — so is the 12Traits of Pet-Friendly Cities
model and Playbook for Pet-Friendly Cities. Given the variation in city sizes, you may choose
to conduct the assessment just for your city proper, or include the communities surrounding it.
For the purposes of this assessment, "city" and "community" are used interchangeably.
The tool also was designed to be easily understood and used by individuals, organizations,
governmental agencies, businesses, schools, neighborhood associations, clubs, student groups
and more. Any person or entity wishing to learn more about the pet-friendliness of their city or
community, or wanting to develop a plan for action, can do so using this assessment.
TI - •- • •
. . . . . . . . . . . - . - . .
. . - . .. . - . . . . - .- . .- . . - . .-
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
HOW DOES THE BETTER CITIES FOR PETST'"
ASSESSMENT WORK?
Set aside about an hour for your first run-through of the assessment.You may need additional
research or input to complete it fully. It's meant to be a living document you can return to as your
knowledge and plans develop over time.The assessment includes four parts:
PARTI
Here you'll gather baseline information that should be easy to obtain or estimate. Depending
on the size and complexity of your city's record-keeping, and on your own perception of
needs in your community, there may be additional statistics you want to add or track in your
pet-friendly profile. Please do! This assessment is meant to be a launchpad to learning as
you build a benchmark and compare yourself to other cities.
��r: - .. - . • - . - • •� � � . • • • - •n • . � � • �- •
• . • . • - • •• • � • • •. • -
• • • • • • • • • •
• • • • • • • . • • . � -
• • - • � -
PART II
The 12 traits represent key focus areas for pet-friendliness. Don't worry about having
exact, verifiable responses. Simply use your own knowledge and experience to assess
your community. When finished, you'll tally your results to get your current pet-friendliness
score overall and for shelters, homes, parks and businesses.This will help you plan priorities
for the future.You can fact-check and talk with subject matter experts as a follow-up step.
TIP: . . . . . - . . . - . . . . - . . -
. . . . . . - . -. . . . . -.
. . - .. . . . . . . . . - . . - . .
. . - . .. . . . . . . . .
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT
PART III
Based on your responses and scores for the above sections, you will determine priorities for
your community.These could include celebrating areas where your community is doing well
and devising a plan to tackle local barriers to pet-friendliness.This section will also help you
consider key stakeholders for achieving your goals. From pilot efforts, we have learned that
collaboration is critical to create more pet-friendly places.Whether your outreach needs to be
with non-pet-owners, property owners, governmental agencies, shelter personnel, citizens'
groups, neighborhood associations, local politicians or even just your next-door neighbor—
it's key to take time to engage, listen, understand and compromise.
��r: � - . • � • •• • - •- • �� • . - • • • •
• •- • • • - • • • • • •. • . • .
• • - • • • • • - . • • •
• . •- • •- • •. • • • •
• • • • • � - • • • • • • � • • • •
•
PART IV
ADDITIONAL INFORMATION, RESOURCES AND TOOLS
The final section of the assessment offers other resources and tools you may want to
complete, review or reference as you build your pet-friendly city plans. Remember to visit
to download resources, see what other cities are doing, and
sign up for ongoing updates about the program.
TIP: - . - . . . . . . . . .
. - .. . . . . . . . . �
While even completing a portion of the assessment may provide helpful insights, we highly
recommend you complete the entire assessment. In the U.S., pets have become an integral part
of where and how we live, work and play daily. From shelters and issues of pet homelessness,
to knowing where you can take your pet, to finding green space to exercise and play together,
each of the focus areas identified are important to being a pet-friendly city.
BETTER CITIES FOR PETST"' PROGRAM
ia ASSESSMENT
KEEP THESE LEARNINGS IN MIND
• Start with a general overview to help discover areas
of strength and opportunity in pet-friendliness.You can always drill down later.
• Whether it helps you determine
your pet-friendly priorities or gain awareness of community issues, public input is a valuable
opportunity to listen and build consensus.
• Keep your priorities simple, clear, focused and don't forget
the fundamental question: "Why is this important and how does my community benefit?"
• Do keep a running list of people and organizations.You'll want to have a list of who
you've engaged with and who you want to engage with in the future.Your list will grow and
change as your projects take shape, and you'll want a reference for what you did as well as
who to thank for their valuable input and partnership!
• Some cities may have the resources to tackle
multiple traits at once, but it's okay if your prioritization means focusing on one at a time.
Make sure you designate time to review and re-strategize regularly along the way.
• You'll want to build in some quick wins, measured approaches
for short and long-term projects, identify key opportunities to build bridges, celebrate,
all the while creating positive future outcomes.
• It's a dynamic world for people and pets, and we're all constantly learning how to live,
work and play better together.
TURN THE PAGE TO START THE ASSESSMENT...
BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT ��
BETTER CITIES FOR PETST'" PROGRAM
ASSESSMENT
This profile is designed to help you gather baseline information about your community and
its pet-friendliness, to help define your area of focus and project work. For the purposes of this
assessment, "city" and "community" are used interchangeably.
Whether you are choosing to assess your entire city, a portion of your community,
a neighborhood or somewhere in between, you'll need to define your geographical area
of focus and measurement.
City/Community Name:
Area of Focus Boundaries:
For this section, data on your city or defined area can generally be found at
for communities with populations over 5,000, or by
contacting local governmental agencies, chambers of commerce or other established resident
and/or business associations.
Total Area (square miles):
Number of Blocks (as appropriate):
Population:
Number of Households:
Average Number of People per Household:
Number of Households that are Owner-Occupied:
Percentage of Owner-Occupied Households (total number of owner-occupied households
divided by total number of households):
Estimated Number of Rental Units (total number of households minus total number
of owner-occupied households):
Estimated Percentage of Rental Units (total number of rental units divided by total number
of households):
BETTER CITIES FOR PETST"' PROGRAM
� ASSESSMENT
Any additional or important information:
Some communities have an organization or agency that tracks estimated numbers of pets,
however many do not. If your community does not have a mechanism for estimating this,
we recommend using this American Veterinary Medical Association (AVMA) calculator:
Keep in mind that due to uariances in national and state tracking systems, without further analysis
all numbers provided by the calculator are estimates. Given the growth trend in pet ownership,
these estimates are likely to be lower than actual numbers.
Estimated Number of Dog-Owning Households:
Estimated Number of Dogs:
Percentage of Dog-Owning Households (total number of dog-owning households divided
by total number of households):
Estimated Number of Cat-Owning Households:
Estimated Number of Cats:
Percentage of Cat-Owning Households (total number of cat-owning households divided
by total number of households):
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT •
This information can usually be found from your City or State Parks Department or other agencies.
Number of Parks:
Total Square Miles of Parks:
Percentage of Community that is Parks (total park square miles divided by total city square miles
— found on page 5 of your assessment):
Number of ParksThat Allow Pets:
Percentage of Pet-Friendly Parks (total number of pet-friendly parks divided by total number
of parks):
Number of ON-Leash Dog Parks:
Number of OFF-Leash Dog Parks:
Number of Dog Parks Per Square Mile (total number of dog parks divided by total square miles):
Any other notes or information specific to parks in your area?
Depending on your area, you may elect to treat trails and greenways as one or separate
them out for statistical purposes.
Number ofTrail Miles:
Estimated Number of Miles of Pet-FriendlyTrails:
Percentage of Pet-Friendly Miles (total pet-friendly trail miles divided by total number
of trail miles):
Estimated Number of Miles of Pet-Friendly Greenways:
Percentage of Pet-Friendly Greenway Miles (total pet-friendly greenway miles divided
by total number of trail miles):
BETTER CITIES FOR PETST"' PROGRAM
�� ASSESSMENT
For the purposes of this assessment, open, green spaces are defined as areas set apart for
recreational purposes in an otherwise urban environment.They would not contain buildings
or other major structures.These spaces may be privately or publicly-owned but are open
and available to the public.You may decide to include parks in this section, or you may not
depending on your long term goals.
Number of Green Spaces:
Number of Green Space Miles:
Percentage of Green Space Miles (total square miles divided by total green space miles):
Estimated number of Miles of Pet-Friendly Green Spaces:
Percentage of Pet-Friendly Green Space Miles (total number of pet-friendly green space miles
divided by total number of green space miles):
Are there additional public or privately-owned pet-friendly recreational spaces or places in your
area that are open to the public, such as: indoor dog parks, destination dog parks, pet-friendly
water parks, pet-friendly agility or exercise courses, etc.? If so, please list below.
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT •
Business information may be found through this federal census link:
for communities with populations over 5,000, or by
contacting your local government, convention and visitors' bureaus, chambers of commerce,
or business associations.
It may be helpful to know what types of businesses are in your community. For example, if you
plan to explore a program to make pets welcome in businesses, you may need to know what
percentage are restaurants versus retailers. For other communities, this information can be
gathered later, if needed.
Number of Restaurants:
Estimated Number of Pet-Friendly Restaurants:
Percentage of Pet-Friendly Restaurants (estimated number of pet-friendly restaurants divided
by total number of restaurants):
Number of Retailers:
Estimated Number of Pet-Friendly Retailers:
Percentage of Pet-Friendly Retailers (estimated number of pet-friendly retailers divided
by total number of retailers):
alth &Wellness:
Number of Vet Clinics:
Number of 24-Hour Pet Clinics:
Number of Pet Day Care Businesses:
Number of PetTraining Professionals and/or Facilities:
Number of Pet Food and Supply Stores:
Any other businesses or organizations related to pet health and wellness to note?
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
AWARDS OR RECOGNITIONS RECEIVED RELATED TO PET-FRIENDLINESS
If your city or community has received any pet-related awards, recognitions or designations,
•re.
Award/Title:
Awarding Organization (magazine, association, business etc.):
Year of Award/Title:
Award/Title:
Awarding Organization (magazine, association, business etc.):
Year of Award/Title:
Award/Title:
Awarding Organization (magazine, association, business etc.):
Year of Award/Title:
Award/Title:
Awarding Organization (magazine, association, business etc.):
Year of Award/Title:
Award/Title:
Awarding Organization (magazine, association, business etc.):
Year of Award/Title:
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT �
BETTER CITIES FOR PETST'" PROGRAM
ASSESSMENT
These questions comprise a portion of the full BETTER CITIES FOR PETST"' program assessment.
We strongly recommend completing the entire assessment.This survey portion is designed to
help you start to evaluate your city's current strengths and opportunities, so you can determine
future priorities. It includes a scoring exercise at the end, to give you a simple read on your
current progress.
To make the benefits of pets accessible to as many people as possible, we identified 12 key
focus areas for cities to explore.These are shown in the 12Traits of Pet-Friendly Cities model
on the next page.
The model spans initiatives in four pillar areas:
.
• y
• BUSINESSES
The survey questions on the following pages are grouped into these same four pillar areas.
They will help you think through the programs, policies and activities in your city that support
these areas of focus.
Don't worry about exact, verifiable responses initially. Simply respond based on your own
knowledge and experience. Plan to fact-check areas where you have questions as part of
the full assessment process.
Also, don't worry if there are some questions you cannot answer at this time. Leave those
blank and plan to return to them when you have more information in the future.
BETTER CITIES FOR PETST"' PROGRAM
�Y ASSESSMENT
THE 12 TRAITS OF PET-FRIENDLY CITIES MODEL
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BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT iI�
�Q� o\yNEPSHIP•HEALTHypFTS.9�
The first three parts of the 12Traits of Pet-Friendly yQo�S`� SAoti�
Cities model focus on ways to tackle pet homeless- e`� s�q
ness, increase adoption from shelters and rescues, q� ��
and help limit overpopulation among community S A
cat colonies.Together, these form the Shelters w Better�. �
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goal of working toward more pets in loving forever z �
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homes, with fewer pets in shelters. r� y
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The questions below focus on the Shelters section s�ods ���o
of the model. �6 s1�d�H1,b3H•diHsd3NM°�aa�
Our city's public and private shelters regularly share data and information with each other.
❑ Rarely/Never Sometimes Often//always
City-owned shelters regularly partner with animal welfare non-profits.
❑ Rarely/Never Sometimes Often//always
City-owned shelters regularly partner with for-profit businesses.
❑ Rarely/Never Sometimes Often//always
Private shelters collaborate to achieve mutually shared goals.
❑ Rarely/Never Sometimes Often//always
Pets are comfortable at our city's shelters, and have room to play.
❑ Rarely/Never Sometimes Often//always
Adoptable pets are readily available for viewing and interaction.
❑ Rarely/Never Sometimes Often//always
Shelter signage is welcoming and makes it easy to figure out where to go.
❑ Rarely/Never Sometimes Often//always
Shelters have separate areas for owner surrenders and adoptions.
❑ Rarely/Never Sometimes Often//always
BETTER CITIES FOR PETST"' PROGRAM
�� ASSESSMENT
Our city has aTrap-Neuter-Release (TNR) program.
❑ Rarely/Never Sometimes Often//always
TNR is accepted by the community for the benefits it provides.
❑ Rarely/Never Sometimes Often//always
Community cats are well cared for in our city.
❑ Rarely/Never Sometimes Often//always
Our city has one or more Working Cats programs.
❑ Rarely/Never Sometimes Often//always
1 � � . � . � � ' � � ' u � ' � � ' ' � � � ' � � � ' � ' � .
First, count how many of each of the answers you chose.Then, multiply your number of answers
by the number of points for each answer.
Not Answered: answers x 0 = points
Rarely/Never: answers x 1 = points
Sometimes: answers x 2 = points
Often/Always: answers x 3 = points
Finally, add up your points for all four answers to determine your total Shelters score.
. points
BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT �GS
�Q� o\yNEPSHIP•HEALTHypFTS.9�
The second portion of the 12Traits of Pet-Friendly yQo�S`� SAoti�
Cities model targets the need for housing and e`� s�q
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amenities that accommodate people and their q� �
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pets. Housing issues are one of the most frequent ; ;
w Better�. �
reasons pets are surrendered to shelters.Together, _ �
these traits form the Homes pillar.They support � for pets ;
the broader Happy Pets goal of more pets in loving 3 ���� b
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forever homes. r� y
,��� D�,�a
The questions below focus on the Homes section stiods ���o
of the model. �6 s1�d�H1,b3H•diHsd3NM°�aa�
Pet-owners in our city have plenty of options for where to live.
❑ Rarely/Never Sometimes Often//always
Most rental housing in our city allows all common household pets (dogs, cats, birds, rodents, rabbits,
fish in aquariums, etc.).
❑ Rarely/Never Sometimes Often//always
Rental housing pet deposits or fees are reasonable.
❑ Rarely/Never Sometimes Often//always
Pets are considered when housing developments are built or updated.
❑ Rarely/Never Sometimes Often//always
Our city does not have breed restrictions in place.
❑ Rarely/Never Sometimes Often//always
Our city does not restrict the number of pets a single household can have.
❑ Rarely/Never Sometimes Often//always
Our city does not have pet size or weight restrictions.
❑ Rarely/Never Sometimes Often//always
Rental housing in our city does not have restrictions based on pet breed or size.
❑ Rarely/Never Sometimes Often//always
BETTER CITIES FOR PETST"' PROGRAM
� ASSESSMENT
Rental and residential communities in our city provide pet relief areas with free waste bags.
❑ Rarely/Never Sometimes Often//always
Rental and residential communities provide hydration stations with free water for pets.
❑ Rarely/Never Sometimes Often//always
Rental and residential communities offer pet amenities such as pet bathing or grooming areas,
educational and training classes, veterinary services, etc.
❑ Rarely/Never Sometimes Often//always
Rental and residential communities have pet-friendly green space within walking distance (1/4 mile).
❑ Rarely/Never Sometimes Often//always
� � � � ' � � ' � � � � �
First, count how many of each of the answers you chose.Then, multiply your number of answers
by the number of points for each answer.
Not Answered: answers x 0 = points
Rarely/Never: answers x 1 = points
Sometimes: answers x 2 = points
Often/Always: answers x 3 = points
Finally, add up your points for all four answers to determine your total Homes score.
. points
BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT �L'�
�Q� o\yNEPSHIP•HEALTHypFTS.9�
The third portion of the 12Traits of Pet-Friendly yQo�S`� SAoti�
Cities model focuses on the importance of parks e`� s�q
for people and pets, and the need to consider pets q� ��
in green space planning. It includes making sure pet � A
owners act responsibly to help their pets succeed = Better�. �
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in public.Together, these traits form the Parks pillar. � for pets ;
They support the broader Welcome Pets goal, z ���� �
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breaking down barriers to pets in society. r� y�
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The questions below focus on the Parks section stiods ���o
of the model. �6 s1�d�H1,b3H•diHsd3NM°�aa�
Pet-friendly parks and public spaces are located throughout our city.
❑ Rarely/Never Sometimes Often//always
Parks offer pet-friendly spaces and basic amenities (trails, off-leash areas, waste bag dispensers,
trash receptacles, etc.).
❑ Rarely/Never Sometimes Often//always
Green space planning includes consideration for pets (on- or off-leash play areas, pet relief areas, etc.).
❑ Rarely/Never Sometimes Often//always
Neighborhoods have parks that are within accessible walking distance (1/4 mile).
❑ Rarely/Never Sometimes Often//always
Off-leash parks and pet-friendly spaces are planned in my city within the next five years.
❑ Rarely/Never Sometimes Often//always
Parks and public spaces in our city have visible and accessible pet waste stations with free waste
bags and trash receptacles.
❑ Rarely/Never Sometimes Often//always
Parks and public spaces have visible and accessible hydration stations for pets, such as water
fountains or other hydration areas that are low to the ground and pet friendly.
❑ Rarely/Never Sometimes Often//always
Our city has signage that clearly identifies pet amenities to help pet owners find them.
❑ Rarely/Never Sometimes Often//always
Our city has expanded the ways it helps pet owners find pet amenities (website, app, etc.).
❑ Rarely/Never Sometimes Often//always
BETTER CITIES FOR PETST"' PROGRAM
�` ASSESSMENT
Parks and public spaces in our city have signage communicating where pets are allowed or restricted.
❑ Rarely/Never Sometimes Often//always
Parks and public spaces post clear rules about pet behavior, where pets may be off-leash, etc.
❑ Rarely/Never Sometimes Often//always
Our city has a program to educate kids about dog behavior and/or avoiding dog bites.
❑ Rarely/Never Sometimes Often//always
Our city has had a communication program within the last five years about responsible pet ownership.
❑ Rarely/Never Sometimes Often//always
1 � � . � . � � ' � � ' u � ' � � ' ' � � � ' � � � ' . , � .
First, count how many of each of the answers you chose.Then, multiply your number of answers
by the number of points for each answer.
Not Answered: answers x 0 = points
Rarely/Never: answers x 1 = points
Sometimes: answers x 2 = points
Often/Always: answers x 3 = points
Finally, add up your points for all four answers to determine your total Parks score.
. points
BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT �L•�
SURVEY QUESTIONS ABOUT BUSINESSES �Q� ��yNEPSHIP•HEq�THypFTS 9F
The last three parts of the 12Traits of Pet-Friendly yQo�S`� SAoti�
Cities model focus on making pets welcome e`� s�q
h� m�
in businesses so it's easier for people to be out q� o�
with their pet.This includes pet-friendly workplace � A
programs, which bring benefits in employee loyalty = Better�. �
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and work-life balance.The Welcome Pets goal � for pets ;
means fewer barriers to pets in society, from z ��� �
30 ,�b
public spaces to the workplace. r� y�
.
,��� D�,�a
The questions below focus on the Businesses stiods ' ���o
section of the model. �6•s1�d�H1,b3H•diHsd3NM°�aa�
10. Retail and restaurants make it easy to be out with your pet
Retailers in our city welcome pets.
❑ Rarely/Never Sometimes Often//always
Restaurants in our city welcome pets (inside or on patios).
❑ Rarely/Never Sometimes Often//always
Businesses post clear signage indicating where pets are welcome.
❑ Rarely/Never Sometimes Often//always
Our city promotes itself as pet friendly, or has plans to do so in the near future.
❑ Rarely/Never Sometimes Often//always
Our city has local ordinances that enable businesses welcoming pets.
❑ Rarely/Never Sometimes Often//always
Our city has local ordinances that enable restaurants welcoming pets.
❑ Rarely/Never Sometimes Often//always
11. Traveling with pets is accessible, safe and affordable
Our city's taxi and other fee-based car services allow pets.
❑ Rarely/Never Sometimes Often//always
Our public transportation systems allow pets (buses, trains, light rail, subway, etc.).
❑ Rarely/Never Sometimes Often//always
Our public transportation does not have size limits for allowable pets.
❑ Rarely/Never Sometimes Often//always
Our closest airport is served by airlines that allow pets.
❑ Rarely/Never Sometimes Often//always
Our closest airport has areas designated for pets and/or pet-friendly amenities.
❑ Rarely/Never Sometimes Often//always
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
12. Workplaces know and support the benefits of pets at work
Our city has pet-friendly businesses that allow employees to bring their pets to work.
❑ Rarely/Never Sometimes Often//always
One or more departments of our city government allow employees to bring pets to work.
❑ Rarely/Never Sometimes Often//always
Our city is supportive of pet-friendly workplaces and encourages them in some way.
❑ Rarely/Never Sometimes Often//always
� � � � ' � � ' � � � �
First, count how many of each of the answers you chose.Then, multiply your number of answers
by the number of points for each answer.
Not Answered: answers x 0 = points
Rarely/Never: answers x 1 = points
Sometimes: answers x 2 = points
Often/Always: answers x 3 = points
Finally, add up your points for all four answers to determine your total Businesses score.
BUSINESSES: points
BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT �S�a
Carry over your total points for each of the four pillar areas.Then, add up your points for your total
current pet-friendliness score:
, . points
1 . points
. points
BUSINESSES: points
TOTAL: points
What do your totals mean? Look below to see how your points equate to your current rating
for pet-friendliness in each pillar and overall. Circle where your community is now, and consider
where you want to be in a year.
Overall:
36-33: ' Ji ri 39-37: 153-141 : ti � � � �
32-26: 36-29: 140-103: ri'� ri�'=i=i
25-19: 28-21 : 102-81 : :i��i
18-12: 20-13: 80-51 : �i ji
< 12: < 13: < 51 : �i
BUSINESSES:
36-33: r'i +r 42-38: �i r'i �i r'i +i
32-26: 37-30: �i � +�i �
25-19: 29-22: :ii ri �
18-12: 21-14: ri :i
< 12: < 14: :i
— Woof, woof! You have a lot to celebrate. As you plan future priorities, consider
working to bring recognition to your city for its pet-friendliness. Being a place where people
can enjoy life with a pet is a great advantage. Promote it to residents and tourists, and even
consider doing white papers to help share your learnings with other communities. And, there's
always room to keep growing. Look to the individual traits for any areas that could improve.
BETTER CITIES FOR PETST"' PROGRAM
�' Y ASSESSMENT
— Me-wow! You are in a great position to take your city from good to great for pets
and people. As you plan future priorities, look at how you can ensure that all four of the pillar areas
are as strong as the others.Target your efforts to individual traits that have the most opportunities.
Also, consider where you can build in celebratory moments that help keep the momentum going
and build enthusiasm within your city.
— Yippity yap! Your city is making strides in key areas.You are seeing some clear areas
of focus for your city in becoming a pet-friendly leader. As you plan future priorities, consider
the pillars as a whole. What do you need to do to bring the pillars to an even footing?You might
create your plan around one particular pillar of focus, to make improvements without dividing
your attention among too many different traits.
— Purrr! Congratulations on the start you have already made.You may want to consider
creating your plan around one particular pillar of focus.This can help you dive deep in that area
and make improvements, without dividing your attention among too many different traits. Build
a collaborative partner group to tackle opportunities together and make even more progress.
— Bark bark! You have already taken the most important step, which is recognizing
the value of being pet-friendly and beginning the process to work toward it. Congratulations!
You may not be sure how to respond to some questions, or who to work with in your community.
Start talking to potential partners and gathering research. Keep adjusting your scores as you
learn more, so you can start planning your priorities accordingly.
. • . - . . . . - . • .
. . . . . • . .- • . .- . . .. . - . ..
. • • . - • - . . . • . . ..
. -. . - . . . - . . .-
- .- . . • • . .. . . . - . •
. . • . • . . .- . . . •
. - . . . . - . - . - .- . .. . - .- . .
- . - . .
. . . • . . - . . • - . . . • .
BETTER CITIES FOR PETST"' PROGRAM m
ASSESSMENT
BETTER CITIES FOR PETST'" PROGRAM
ASSESSMENT
Using the information gleaned in the prior sections, outline your priority areas, review the
12Traits of Pet-Friendly Cities modeL Consider how what you've learned about your city
relates to the focus areas the model highlights.
Determine where you would like to focus, why this topic is important or how your community
would benefit, and the organizations with which you would need to collaborate.
• Review the "Learnings" section in this document for tips and guidance.
• Consider how to break down your priorities into achievable steps. For example, you might
want to start with making pets welcome on restaurant patios before you set a goal to make
every business in your city pet friendly.
• Take time to consider why each priority is important and what benefits it will bring. For
example, making restaurants pet friendly would not only help patrons with pets, it could
encourage them to stay longer and spend more (a benefit for businesses) and it could attract
more visitors (a benefit for tourism).
• These priority areas are yours. Feel free to modify, change or refine based on your respective
community needs.
• Check out the additional tools and resources in the next section that help you further enhance
your community profile and action planning.
• Visit to learn more about what other cities are doing and download
resources to help.
BETTER CITIES FOR PETST"' PROGRAM
�� ASSESSMENT
RelatedTrait of a Pet-Friendly City:
Why It's Important or How My Community Would Benefit:
Initial Action Step(s):
Organization(s) or Stakeholder(s) to Engage With:
BETTER CITIES FOR PETST"' PROGRAM m
ASSESSMENT
RelatedTrait of a Pet-Friendly City:
Why It's Important or How My Community Would Benefit:
Initial Action Step(s):
Organization(s) or Stakeholder(s) to Engage With:
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
RelatedTrait of a Pet-Friendly City:
Why It's Important or How My Community Would Benefit:
Initial Action Step(s):
Organization(s) or Stakeholder(s) to Engage With:
BETTER CITIES FOR PETST"' PROGRAM m
ASSESSMENT •
RelatedTrait of a Pet-Friendly City:
Why It's Important or How My Community Would Benefit:
Initial Action Step(s):
Organization(s) or Stakeholder(s) to Engage With:
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
BETTER CITIES FOR PETST'" PROGRAM
ASSESSMENT
PART IV - ADDITIONAL INFORMATION,
RESOURCES AND TOOLS
This section contains further resources you may want to complete, review or reference as you
build your pet-friendly community plans.
Remember to visit to download resources, see what other cities are
doing, and sign up for ongoing updates about the program.
ANIMALWELFARE,ADOPTION & RESCUE ORGANIZATIONS
For medium to large cities, there may be hundreds or thousands of animal welfare, pet
adoption and rescue organizations. Select a few to research or meet with to learn more.
PetFinder has a large database from which information can be found by state, city or zip code
at
Estimated Number of Animal Welfare/Pet Adoption/Rescue Organizations (non-breed specific
and breed specific):
Which of these organizations are the highest priority to understand or engage with? Select
organizations based on type or designation that would likely serve as local resources for
data, information and education on the issues. We suggest focusing on non-breed specific
organizations since they are likely to have broader impact for more people and pets in
your community.
Non-Breed SpecificAdoption/Rescue Entities that are City or Publicly-Owned:
Name:
Contact Information:
Notes:
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT •
Name:
Contact Information:
Notes:
Name:
Contact Information:
Notes:
Non-Breed SpecificAdoption/Rescue Organizations that are Non-Profits:
Name:
Contact Information:
Notes:
Name:
Contact Information:
Notes:
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
Name:
Contact Information:
Notes:
For-Profit Businesses thatAppear to Support PetAdoption and/or Rescue Organizations
that are Non-Breed Specific:
Name:
Contact Information:
Notes:
Name:
Contact Information:
Notes:
Name:
Contact Information:
Notes:
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT �
POLICIES TO SUPPORT OR WORK TO CHANGE
Most cities and neighborhoods have policies related to pets. Below are a few common categories
of pet-related laws or policies. Review your city and state laws, regulations or ordinances to
discover relevant issues and policy information that could affect your work. Make notes about
the general topic, date of adoption and law or ordinance number on record.
Animal Welfare or Shelter Laws/Regulations (no tethering, mandatory reporting, etc.):
Size or Breed Laws/Regulations (bans on specific breeds, rules around pet size or weight, etc.):
Housing Laws/Regulations (rules on specific types of housing that do not allow pets, restrictions
on number of pets, etc.):
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
Retail and/or Restaurant-Specific Laws/Regulations (restrictions on certain types of establishments
allowing pets indoors, pets on patios policies, etc.):
Park Rules or Restrictions (codes of conduct, rules around events or organized training, etc.):
PET-RELATED ENTITIES TO EXPLORE
What pet-related associations or clubs in your city or community do you want to explore
or partner with? List a few below with contact information.Try to focus on non-breed specific
organizations that would be relevant to the larger community.
BETTER CITIES FOR PETST"' PROGRAM m
ASSESSMENT
What pet-focused local publications, magazines, television or radio shows, podcasts, blogs,
etc. in your city or community do you want to explore or partner with? List a few below with
contact information.Try to focus on non-breed specific publications that would be relevant
to the larger community.
What pet-focused regular columns or features in local papers, magazines, television or radio
shows, podcasts, blogs, etc. in your community do you want to explore or partner with?
List a few below with contact information.Try to focus on non-breed specific features that
would be relevant to the larger community.
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
PET-FRIENDLY EVENTS
Estimated Number of Pet-Friendly Events in your City:
What 3 to 5 pet-friendly events happen in your city that you could connect to in your program,
for the mutual benefit of all involved?What can you offer them? How would participating help
advance your priorities?
Event 1
Description:
Organization:
Timing:
Location:
Benefits of Participation:
Other Notes:
Event 2
Description:
Organization:
Timing:
Location:
Benefits of Participation:
Other Notes:
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT
Event 3
Description:
Organization:
Timing:
Location:
Benefits of Participation:
Other Notes:
Event 4
Description:
Organization:
Timing:
Location:
Benefits of Participation:
Other Notes:
� BETTER CITIES FOR PETST"' PROGRAM
ASSESSMENT
Event 5
Description:
Organization:
Timing:
Location:
Benefits of Participation:
Other Notes:
BETTER CITIES FOR PETST"' PROGRAM m
ASSESSMENT •
OTHER RESOURCES
Many non-profit and for-profit firms have devised what are known as "city scores" for
various community fundamentals and amenities. A few that may be helpful to your process,
if available, are:
• Walk Score rates walkability and is available for any address in the United States, Canada
and Australia. Further, Walk Score has also ranked the 3,000 largest cities and 10,000
neighborhoods.
City Walk Score:
Neighborhood Walk Score (if needed or known):
• TheTrust for Public Land's ParkScore° index is a comprehensive tool that evaluates park
access and quality in 100 of the largest U.S. cities.
City Park Score if known:
• WalletHub, the financial website, recently ranked the 100 largest American cities in terms
of pet-friendliness, using 21 variables. Among them: the pet-friendliness of the rental market;
average home size; preponderance of single-family detached homes (housing likely to have
a yard for a dog); the cost per capita of veterinary care; local animal protection laws; and the
number of pet-friendly restaurants.
WalletHub Score if known:
• LivabilityTop 100 Best Places to Live ranks more than 2,000 small to medium cities in eight
categories including; demographics, education, amenities, economy, health, housing, social
and civic capital, and transportation and infrastructure.
LivScore if known:
THANK YOU FOR COMPLETING THE ASSESSMENT. WE HOPE IT WILL
HELP AS YOU TAKE STEPS TO MAKE YOUR CITY A PET-FRIENDLY LEADER.
STAY IN TOUCH! Please be sure to join the movement at
to get more tools and learn more about what other cities are doing and share your successes.
Join the conversation on social media, too, at
BETTER CITIES FOR PETST"' PROGRAM
i� ASSESSMENT
NOTES
BETTER CITIES FOR PETST"' PROGRAM �
ASSESSMENT •
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Research shows pets reduce stress, encourage social connections, keep us active and bring
us joy. And U.S. mayors agree — 100 percent of mayors surveyed by Mars Petcare agree
pets can have a positive impact on people's mental and physical health.
Yet the barriers for pet ownership can be high — from housing rules, to breed restrictions,
to a lack of green space in urban communities. More than 84 million U.S. families have
a pet — a number that has risen for decades. It shouldn't be so hard to enjoy life together.
Our pet perspectives survey, in partnership with the
U.S. Conference of Mayors, shows the promise of pet-friendly
cities and the positive impact of making pet-ownership easier. �
As just one example, 82 percent of mayors who participated said ���`�
pet-friendly amenities can have a positive economic impact.
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petstolive, workandplaytogether.ThaYswhyMarsPetcare � r�
is building a model for pet-friendly cities, advocating for � �
fewer pets in shelters, more pet-friendly places, and happier,
healthier livesfor both people and pets.
Pets don't have a voice. But together, we can make
cities more pet friendly so everyone can have a better, r
healthier life.We hope you'll join the movement at ,
BetterCitiesForPets.com. �
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Little Rock,Arkansas �M
Fort Smith,Arkansas �
North Little Rock,Arkansas � �
Bentonville,Arkansas
Long Beach, California College Park, Maryland
Victorville, California Quincy, Massachusetts Columbus, Ohio
Lakewood, California Newton, Massachusetts Gresham, Oregon
Petaluma, California Boston, Massachusetts Philadelphia, Pennsylvania
Torrance, California Everett, Massachusetts Pittsburgh, Pennsylvania
Union City, California Farmington Hills, Michigan Allentown, Pennsylvania
West Hollywood, California Rochester Hills, Michigan Lancaster, Pennsylvania
West Sacramento, California Greenville, Mississippi Columbia, South Carolina
Los Angeles, California Kansas City, Missouri Cleveland,Tennessee
West Haven, Connecticut St. Louis, Missouri Franklin,Tennessee
Orlando, Florida Independence, Missouri Clarksville,Tennessee
Cape Coral, Florida Henderson, Nevada Nashville,Tennessee
Doral, Florida Reno, Nevada Dallas,Texas
Hallandale Beach, Florida Sparks, Nevada Plano,Texas
Apopka, Florida LasVegas, Nevada Grand Prairie,Texas
Albany, Georgia Brick, New Jersey Killeen,Texas
Johns Creek, Georgia Clifton, New Jersey FortWorth,Texas
Oak Park, Illinois Elizabeth, New Jersey Richmond,Virginia
Carmel, Indiana Kearny, New Jersey Vancouver,Washington
Dubuque, lowa Albuquerque, New Mexico Madison,Wisconsin
Topeka, Kansas Niagara Falls, NewYork Green Bay,Wisconsin
Louisville, Kentucky Chapel Hill, North Carolina Franklin,Wisconsin
New Orleans, Louisiana Akron, Ohio Wisconsin Rapids,Wisconsin
PET PERSPECTIVES: A SURVEY REPORT FROM MARS PETCARE ANDTHE U S CONFERENCE OF MAYORS 3
THESE MAYORS KNOW PETS!
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4 PET PERSPECTIVES:A SURVEY REPORT FROM MARS PETCARE ANDTHE U S CONFERENCE OF MAYORS
� • • � - � �
• • - • • - • • • • -
• - • • • - • . - • . . • - • • • •
• • • 1 111 • - • - 1 11 •
1 111 . • • - 1 111 - • - • •
LARGER CITIES WERETHE MOST IN NEED OF OUTDOOR AMENITIES.
To be more pet friendly, it would help
if we had resources for improving
POPULATION outdoor amenities for dogs.
• - � � � � • �
PERCEIVED NEEDS OF PET SHELTERS VARY BY CITY SIZE,TOO.
• • • � • � � � � �
NEEDEDTHE MOST: ��� : '� NEEDEDTHE LEAST:
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PET PERSPECTIVES: A SURVEY REPORT FROM MARS PETCARE ANDTHE U S CONFERENCE OF MAYORS 'G
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• • - • • • • • • • • . • -
• • - • - • • - • •
• • • • • - •
37% of cities run or support : 34% of cities run or 52% of cities run or
a program to underwrite support a program to support a program to
the costs associated with provide free or low-cost provide free or low-cost
pet adoption. pet microchipping. pet spaying/neutering.
PET SPAY/NEUTER
ADOPTION MICROCHIPPING PROGRAMS
37% : � 34% 52%
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, - . .. . . - - . - - . . - . . . -
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Offering pet-friendly amenities can help Local availability of pet-friendly
residential rental communities improve amenities can help increase the value
tenant stability, thus reducing turnover. of residential property.
3% 3% 1% 1%
DISAGREE DON'T KNOW DISAGREE DON'T KNOW
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• �
• 1 . • . •• • ' •' • • ' • • • . • • • ' •
• ' •' •
F) PET PERSPECTIVES:A SURVEY REPORT FROM MARS PETCARE ANDTHE U S CONFERENCE OF MAYORS
PETS ARE GOOD FOR BUSINESS
Pet-friendly policies and amenities Providing pet-friendly amenities can have
can attract additional traffic to retail an overall positive economic impact on
establishments, restaurants, cafes, etc. my community.
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1
• • 1 • • • ' • •' • • • • • • •.
• •
81% of cities say � 42% of cities � 56% of cities say they : 23% of cities
they have off-leash : say they have : have waste stations : say they have pet
parks where pets : hydration stations � for pet owners to � washing areas
can play. � for pets. � clean up after pets. � for public use.
OFF-LEAS` : HYDRATION ; WAST� : WASHING
PARKS STATIONS STATIONS AREAS�
81 % : 42 % : 56% : 23%
: �• : ..� :
. ,
, . - . . . . . - . . . . . . ..
. .- . . - .
PET PERSPECTIVES: A SURVEY REPORT FROM MARS PETCARE ANDTHE U S CONFERENCE OF MAYORS 7
JOIN THE
MOVEMENT
MAKE PETS WELCOME INYOUR CITY
`� Shelters that are warm and welcoming, and a home for every pet.
� Opportunities for people to take pets with them to work, shop and dine.
� Numerous, accessible green spaces for the health of people and pets.
Pets make life better for you r constituents, a nd maybe for you personally, but they
don't have a voice.We hope you'll add yours. As a U.S. mayor, you have tremendous
power to make your city more pet friendly.
Together, we can help ensure fewer pets in shelters, more pet-friendly places, and
happier, healthier lives for both people and pets.
Join the movement at
BetterCiti esForPets.com
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_/
Kevin Firnstahl
From:Citizen Support Center <dubuqueia@mycusthelp.net>
Sent:Monday, November 19, 2018 8:32 AM
To:Kevin Firnstahl
Subject:"Contact Us" inquiry from City of Dubuque website
Contact Us
Name: JOHN EVEN
Address:
Ward:
Phone: 5635901682
Email: eaglepoint3130@mchsi.com
City Department: City Council
Message: Please no dogs in parks.
Click here to report this email as spam.
1