Text Amendment_Freestanding Identification Signs_Holiday InnPlanning Services Department
City Hall
50 West 13th Street
Dubuque, IA 52001 -4864
(563) 589 -4210 phone
(563) 589 -4221 fax
(563) 690 -6678 TDD
planning@cityofdubuque.org
The Honorable Mayor and City Council Members
City of Dubuque
City Hall — 50 W. 13 Street
Dubuque IA 52001
Dear Mayor and City Council Members:
There were no public comments.
Respectfully submitted,
Jeff Stiles, Chairperson
Zoning Advisory Commission
Masterpiece on the Mississippi
Dubuque
brad
riagr
2007
January 8, 2010
Applicant: Norm Granback / Blue Moon Development Co.
Description: Text Amendment to permit freestanding signs in the C -5 Central Business
District.
The City of Dubuque Zoning Advisory Commission has reviewed the above -cited
request. The application, staff report and related materials are attached for your review.
Discussion
The applicant spoke in favor of the request reviewing proposed signage, existing
signage on the building and the need to identify the property at street level.
Staff reviewed existing signage regulations in the C -5 District, recent amendments to
the C -5 sign regulations and current numbers of signs allowed for the Holiday Inn.
The Zoning Advisory Commission discussed the request, and had no objection to the
request.
Recommendation
By a vote of 6 to 0 the Zoning Advisory Commission recommends that the City Council
approve the request.
A simple- majority vote is needed for the City Council to approve the request.
f:\users\kmunson \wp \city council\2010 \cc jan 18 2010 \text amendment to permit freestanding signs in c-5 ccltr 12_22_09.doc
Service People Integrity Responsibility Innovation Teamwork
['Variance
❑Conditional Use Permit
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Property Owner(s):
Applicant/Agent:
PLANNING APPLICATION FORM
[planned District
['Preliminary Plat
❑Minor Anal Plat
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MinOrSite Plan
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Propertyowner(s):B/ -c4 0401x Ar1lg ALIT Q.c)vyt hone: 3 /7 6,12 -56 00
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Fax Number 3 " 6 — 013 03 Cellular Number: _ E -mail Address: am 4c4C RJ+l3S fl ,t 11 Go
Site location/address: 45 I�//r� fit: i,/6L( 14 . Z . 5;24,0/ Existing zoningi:oMMr-1e.akt,Proposed zoning: Historic District Landmark:
Legal Description (Sidweit parcel ID# or lot number /block number /subdivislon): /OX 501.3 000 /
Total property (tot) area (square feet or acres): 1 . 7,2 4 aR ($; 7r t q a 3 s4: r
Describe proposaal and reason necessary (attach a letter of explanation, if needed):. i ti r b
CERTIFICATION: I /we, the undersigned, do hereby certify that: tt I
1. It is the property owner's responsibility to locate property lines and to check your abstract for easements and restrictive
covenants.
2. The Information submitted herein is true and correct to the best of my /our knowledge and upon submittal becomes public
record;
3. Fees are not refundable and payment does not guarantee approval; and
4. All additional required written and graphic materials are attached. w
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FOR OFFICE USE ONLY — APPLICATION SUBMITTAL CHECKLIST
Fee: Q7. oo Received by:
❑ Site/sketch piano Conceptual Development Plan oPhoto
❑ Improvement plans ❑ Design review project description ❑ Floor plan
❑Major Site Plan
❑Major Final Plat
❑Simple Subdivision
❑Annexation
❑Temporary Use Permit
Phone: 563 -556 - aaQ0
cit zip :` :2 ° 0/
Date:
Date: t 1 l 2 3 / (i
Date IV/ ¢ /09
•
• City of Dubuque
Planning Services Department
Dubuque, IA 52001 -4864
Phone: 563 - 589 -4210
Fax: 563- 589 -4221
❑Certificate of Economic Non - Viability
['Certificate of Appropriateness
❑Historic Designation
❑Neighborhood Association
❑other:
Docket:
o Plat
o Other.
DUBUQUE/GALENA
November 24 2009
To Whom It May Concern:
The Holiday Inn — Dubuque has submitted an application for a Text Amendment
allowing the hotel to have a free standing sign on our property along Main Street (photo
rendering attached with application). Holiday Inn worldwide is re- launching the brand
with a new logo, signage, and guest experience upgrades. New building signs have
already been approved and permits issued by the city.
The Holiday Inn Dubuque is and has been a vital part of Dubuque's tourism success.
Weekends from late Spring through late fall generally sell out throughout the area, with
the downtown hotels generally selling out first. One of the most heard comments from
our visitors when they walk in the door is "Is this the Holiday Inn9" They can see the
building signage from a distance, but when they are on Main Street or 4 Street, they
cannot see any identifying signage. Some guests take it in stride and some are outright
angry, as they have been driving around looking for the familiar sign identifying us as
Holiday Inn.
We thank you for your consideration of our application, and hope that we can move
forward with the free standing signage that will properly identify us to our out of town
guests.
Norm Granback
General Manager
Independently owned and operated by Kinseth Hotel Corporation.
450 Main Street
Dubuque, IA 52001
Tel. 563/556 -2000
Fax 563/556 -2303
Customer:
HOLIDAY INN
Location:
DUBUQUE, IA
Date:
11/23/09
Prepared By:
IJA
Color output may not be exact when viewing or printing this drawing. All colors used are PBS or the closest CBYH
equivalent If these colors are incorrect, please provide the correct PBS match and a revision to this drawing will be made.
File Name:
54951 - 4X6 DF @ 8' OAH
ENG:
X
V4PERSNNR
Sign Makers/Image Buil d e r s
Ph.l 1-800-843-9888
DISTRIBUTED BY SIGN UP COMPANY
700 21st STREET SOUTHWEST
PO BOX 210
WATERTOWN, SD 57201 -0210
Masterpiece on the Mississippi
Dubuque
AN- Amaica
1111 Ll
2007
TO: Zoning Advisory Commission
FROM: Guy Hemenway, Assistant Planner
SUBJECT: Text Amendment Permitting Free - Standing Signs Along Main Street from
5 to 6 Streets in the C -5 Central Business District
DATE: December 18, 2009
Introduction
Norman Granback, of the Blue Moon Development Company, representing the Holiday
Inn at 450 Main Street, is requesting an amendment to the on- premise sign regulations
along a portion of the C -5 Central Business District. The request is to permit free-
standing signs along both sides of Main Street from 5 to 6 Streets. Currently, free-
standing signs in the C -5 District are permitted along the Locust and Iowa Street
frontages, both sides of Main Street from 8 to 1 0 th Streets, and on 7 Street between
Locust Street and the alley.
Discussion
Currently, the C -5 Central Business District sign regulations permit free - standing signs
along Locust and Iowa Streets, and a portion of Main and 7 Streets. The restriction on
free - standing signage in the C -5 District was originally established, in part, because
most of the buildings in the C -5 District extend to the public right -of -way affording little, if
any, space for signage.
In 1998, the Zoning Advisory Commission and the City Council approved an
amendment to the C -5 District sign regulations allowing free - standing signs of up to 100
square feet in area and 25 feet in height along the Locust and Iowa Street frontages.
Several of the businesses along these frontages, including a bank and gas station, are
set back from the property line and are better able to accommodate free - standing
signage. In 2008, Cottingham and Butler received approval for a text amendment
allowing free - standing signage along Main Street from 8 to 1 0th Streets. In 2009, the
Roshek Building at 701 Locust Street received approval to place a free - standing sign
along the 7 t11 Street frontage.
Zoning Advisory Commission
December 18, 2009
Page 2
The applicants are proposing to add a sign to the Holiday Inn facility at the southwest
corner of the lot along Main Street between 5 & 6 Streets. This text amendment will
impact only two properties, the first being the Holiday Inn property and the second being
the City of Dubuque's Five Flags Civic Center /Orpheum Theater property. The Five
Flags' Facility is built up to the property line leaving little ability for free - standing signs to
be place on that property.
If approved, the Holiday Inn facility would be allowed one free - standing sign, not to
exceed 25 feet in height and 100 square feet in area. The height and area restrictions
are consistent with signs allowed along Locust and Iowa Street frontages and along 7th
Street between Locust Street and the alley.
Mr. Granback has submitted a sign rendering that shows the proposed signage for the
Holiday Inn that is included in this packet.
Recommendation
Staff recommends that the Zoning Advisory Commission review the request in
accordance with Article 5 -15 and 15 -11.10 of the Unified Development Code.
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Prepared by: Laura Carstens, City Planner Address: City Hall, 50 W. 13th St Telephone: 589 -4210
Return to: Jeanne Schneider, City Clerk Address: City Hall- 50 W. 13` St Telephone: 589 -4121
AN ORDINANCE AMENDING TITLE 16 OF THE CITY OF DUBUQUE CODE OF
ORDINANCES, UNIFIED DEVELOPMENT CODE, BY REPEALING SECTION 15-
11.10 SCHEDULE OF SIGN REGULATIONS FOR THE C -5 CENTRAL BUSINESS
DISTRICT AND ADOPTING A NEW SECTION 15 -11.10 SCHEDULE OF SIGN
REGULATIONS FOR THE C -5 CENTRAL BUSINESS DISTRICT IN LIEU THEREOF,
PERTAINING TO THE ADDITION OF FREESTANDING IDENTIFICATION SIGNS
FROM 4 TO 5 STREETS ALONG THE EAST SIDE OF MAIN STREET.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF DUBUQUE, IOWA:.
Section 1. That Title 16 of the City of Dubuque Code of Ordinances, Unified
Development Code, is hereby amended by repealing Section 15 -11.10 Schedule of
Sign Regulations for the C -5 Central Business District and adopting a new Section 15-
11.10 Schedule of Sign Regulations for the C -5 Central Business District in lieu thereof,
pertaining to the addition of freestanding identification signs from 4 to 5 Streets along
the east side of Main Street, as shown in Exhibit A.
Section 2. The foregoing amendment has heretofore been reviewed by the
Zoning Advisory Commission of the City of Dubuque, Iowa.
Section 3. This ordinance shall take effect immediately upon publication, as
provided by law.
Attest:
Passed, approved and adopted this 1st d .( oof� February 2010.
4
Roy Di : uol, Mayor:
eanne F. Schneider, City Clerk
ORDINANCE NO. 4 - 10
All Applications
Freestanding
6 per sign
Not Specified
0
10 feet Internal, no
flashing_
None
Wall
Below eave or
No flashing g
Section III — Land Development Regulations
15 -11.10
On- Premise Signs
Permitted Sign
Structures
Area (sf)
Maximum
Projection Over Right -
Number Height
of -Way
Permitted
Lighting Type
Permitted
Mechanical
Motion
enti cation Sign
Freestanding Canopy
All Applications
Business, Retail or Office
Directional Sig
Dubuque, IA UDC
C -5 Business District
.., ,u.,ya,' i.7�k1 �.Y.r '�_•,�..., i'" �.. N °�,�_:� ,o1. _ - �' � fir"
Freestanding
Ground Monument,
having a cast iron
base and sign body
constructed of
stone, cast stone, or
terra cotta. Wood,
vinyl, aluminum
sheeting in excess of
five sf, synthetic
wood, and EIFS are
prohiobited
Wall
Wall Nameplate
100 per sign
18 per sign
Projecting 25 per sign
Wall 100 per sign
20 per sign
6 per sign
Adopted 00 /00 /000
1, limited to street
frontages along Locust
and Iowa Sts., along
east side of Main St.
from 4th to 5th Sts., and
along 7th St. from
Locust St. to the alley.
1 per business along
Main Street frontage
between 8th and 10th
Streets
1 per business per street
frontage
2 per canopy
1 per business per street
frontage
0
18 inches
291
25 feet
10 feet, 5.5 feet wide
Below eave or
parapet
0 On canopy facia
0
Below eave or
parapet
Article 15 — Signs
No flashing None
Internal, no
flashing
No flashing
None
None