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2020 Census Partnership Program Copyrighted September 16, 2019 City of Dubuque Consent Items # 18. ITEM TITLE: 2020 Census Partnership Program SUMMARY: City Manager recommending approval of a letterfrom Mayor Roy D. Buol on behalf of the City of Dubuque requesting to join the 2020 Census Partnership Program. SUGGESTED DISPOSITION: Suggested Disposition: Receiveand File;Approve ATTACHMENTS: Description Type 2020 Census Partnership Program-MVM Memo City Manager Memo Staff memo Staff Memo Estimate of Cost of Services Supporting Documentation Mayor Letter Supporting Documentation Census 2020 Partnerships-at-a-Glance Supporting Documentation Dubuque THE CITY OF � uI�AaMca cih DuB E � � I � � I Maste iece on the Mississi i Zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: 2020 Census Partnership Program DATE: September 9, 2019 Planning Services Manager Laura Carstens recommends City Council approval of a letter from Mayor Roy Buol on behalf of the City of Dubuque requesting to join the 2020 Census Partnership Program. The City of Dubuque has formed similar partnerships with the U.S. Census Bureau for the 2000 Census and 2010 Census. As in the past, the 2020 Census Partnership Program will provide the City with Census Bureau tools, information, and messaging in creative ways to increase public participation and to provide information to the community, partners, and stakeholders about the importance and benefits of participating in the 2020 Census. The Census partnership also provides resources for encouraging people in the community to work for the Census Bureau during the decennial census. I concur with the recommendation and respectfully request Mayor and City Council approval. v Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Laura Carstens, Planning Services Manager Dubuque THE CITY OF A8•l�e�lsa Ctb �:.M-..r. ,.� � MGdS�2 ZCC2 OYi ��t2 MZSS2&SZ Z �oo�=zo1�•zors � �� �017*2C119 TO: Michael C. Van Milligen, City Manager FROM: Laura Carstens, Planning Services Manager SUBJECT: 2020 Census Partnership Program DATE: September 9, 2019 INTRODUCTION This memo transmits a letter from Mayor Roy Buol on behalf of the City of Dubuque requesting to join the 2020 Census Partnership Program. Information about the program is enclosed. DISCUSSION To join the 2020 Census Partnership Program, the US Census Bureau asks that the City contact our regional office in Chicago with a letter on City letterhead announcing the partnership, appointing a liaison (along with their contact information) and commitment to forming a Complete Count Committee. In March 2019, the City Council approved the Planning Services DepartmenYs $24,200 budget improvement request to retain a consultant to assist with the logistics, communication, marketing, outreach, and advertising associated with a Census 2020 Complete Count Committee campaign. The City has retained the Powers of Communication, led by Jan Powers, as the consultant for the 2020 Census. The Powers of Communication was the consultant for the Complete Count Committee campaigns for the 2000 Census and 2010 Census. We formed a City of Dubuque Project Work Group for this project consisting of: Laura Carstens, Planning Services Manager Guy Hemenway, Assistant Planner Randy Gehl, Public Information Officer Craig Nowack, Cable TV Coordinator Nikki Rosemeyer, GIS Coordinator/Analyst Alexis Steger, Housing & Community Development Director Jerelyn O'Connor, Neighborhood Development Specialist Kelly Larson, Human Rights Director 1 We have met with Lisa B. Corsiglia, Partnership Specialist with the Chicago Region of the U.S. Census Bureau, and our consultant about forming a Census Complete Count Committee to educate and motivate Dubuque residents to participate in the 2020 Census. The City of Dubuque has formed similar partnerships with the U.S. Census Bureau for the 2000 Census and 2010 Census. As in the past, the 2020 Census Partnership Program will provide the City with Census Bureau tools, information, and messaging in creative ways to increase public participation and to provide information to our community, partners, and stakeholders about the importance and benefits of participating in the 2020 Census. The Census partnership also provide resources for encouraging people in our community to work for the Census Bureau during the decennial census. I recommend that the City of Dubuque's community liaison for the 2020 Census Partnership Program is Guy Hemenway, Assistant Planner. Guy has worked on the 1990, 2000, and 2010 decennial Census counts in our community. He is currently a liaison for the City of Dubuque for several related Census programs that support and link to the decennial census. Guy also is familiar with the data programs that the U.S. Census Bureau uses for community demographics. BUDGETIMPACT The cost for The Powers of Communication consultant services is $14,200 as listed in the enclosed Estimate of Cost of Services for Census 2020. In addition, the project has $10,000 for marketing, outreach, and advertising. These costs are equal to the total project budget of$24,200 contained in the Planning Services DepartmenYs operating budget line item 100 62700 62716 for Consultant Services. There is no cost to join the 2020 Census Partnership Program. RECOMMENDATION I recommend that the City Council approve the enclosed letter requesting to join the 2020 Census Partnership Program for the many benefits it will bring to our community. Enclosures cc: Guy Hemenway, Assistant Planner 2 C7a�� T H E P O W E R S O F 8I5 Thornwood Drive (�CRi1 � � 2Li Dubuque, IA 52001 Census 20Z0 Communication Consulting for The City of Dubuque SepYember 2019 Yhrough May 2020 Pcoject Ceneue 2020 communicaaon coneulting Date October 16, 2018 Reeeacch pluee Reading of background govemmental materiale, reeearch ae directed by Ciry etaff on other ciaee' ceneue projects, eearching archival infoxmadon for Dubuque'e Ceneue 2010 materiale Hours 10 Fee $1000 Development Two meetinge per month wit� Steering Committee to develop plane phaee (16 meednge); draftwritten plan for all communicadon acdvidee; craft overall meeeaging£or Ceneue tacdce; gather pricing£or projects identified in plan Hours 40 FK $4000 Implementafion A[tend Complete Count Committee(CCC)meednge; manage ae phaee many epecific raeke ae budgetwill allow that are not managed by Ciry etaff or CCC (including eocial media poeta, adverdeing content development and buye, development of print matter and online matter,writing o£preee releaeee, organizaaon o£ meetinge�preeentadone�epeechee, coordinaaon o£mailinge, etory pitching, faciliradng neighborhood and epecial intereet group meetinge, adjuedng copy for muldple publicadone/oudets/ueee, aeeieting with events) Xoura 92 Fee $9220 Totnl Howrs/Fee 142 hours for$14,200 Masterpiece on the Mississippi Dubuque *****. All -America City 1 P 2007*2012;2013 2017*2019 September 16, 2019 Marilyn Sanders, Regional Director, Chicago Community Partnership and Engagement Program Chicago Regional Census Center 175 W. Jackson Blvd., Ste. 600 Chicago, IL 60604 Office of the Mayor City Hall 50 West 13th Street Dubuque, IA 52001-4845 www.cityofdubuque.orq RE: 2020 Census Partnership Program Dear Ms. Sanders, On behalf of the City of Dubuque, Iowa, I am transmitting our community's interest in joining the 2020 Census Partnership Program. The City of Dubuque is committed to forming and getting involved in a Census Complete Count Committee to educate and motivate residents to participate in the 2020 Census. We have met with Lisa B. Corsiglia, Partnership Specialist with the Chicago Region of the U.S. Census Bureau, about forming this committee. We have retained a communications consultant to assist us with this effort. We have a budget for community outreach efforts. We plan on using Census Bureau tools, information, and messaging in creative ways to increase public participation and provide information to our community, partners, and stakeholders about the importance and benefits of participating in the 2020 Census. We also have been encouraging people in our community to work for the Census Bureau. Our community liaison is: Guy Hemenway, Assistant Planner Planning Services Department City of Dubuque 50 W. 13th Street Dubuque IA 52001 Email: Ghemenwacityofdubuque.orq Telephone: 563-589-4222 We look forward to partnering with the U.S. Census Bureau to develop solutions to effectively reach everyone in our community and encourage them to respond to the 2020 Census. Sincerely, a Roy D."Buol. Mayor cc: City Council Members Lisa B. Corsiglia, U.S. Census Bureau (via email Tisa.b.corsiglia(cz�2020census.gov) Service People Integrity Responsibility Innovation Teamwork Partnerships at a Glance Join us as a partner and become part of a powerful network of government, nonprofit, corporate, and community organizations. Together, we can develop solutions to effectively reach everyone and encourage them to respond to the 2020 Census. WHAT IS THE DECENNIAL CENSUS? WHY IS A COMPLETE AND ACCURATE Every 10 years, the federal government conducts COUNT SO IMPORTANT? a population count of everyone in the United The census is a valuable tool for improving States. Data from the census provide the basis communities across the country. If your community for distributing more than $675 billion in federal members don't respond, your community may funds annually to communities across the country not receive the funding it needs. It is important to support vital programs—impacting housing, that everyone understand the importance of the education, transportation, employment, health care, census. and public policy. They are also used to redraw the boundaries of congressional and state legislative �/HY SHOULD I BECOME A 2020 districts and accurately determine the number of CENSUS PARTNER? congressional seats each state has in the U.S. House of Representatives. As a trusted voice, you have a critical role to play in reaching the communities you serve. You can HOW ARE CENSUS DATA USED? support our goal of a complete and accurate count by explaining to your community, customers, The 2020 Census is important for you and your members, or stakeholders why participating is community. The results help you understand how important. By partnering with the Census Bureau, demographics—including income and education you serve as a 2020 Census ambassador. Your levels—and population size are changing in your area. efforts in spreading the message and mobilizing Businesses, researchers, and policymakers depend your stakeholders to respond to the census will on the high-quality data provided by the U.S. Census provide accurate data for your community. Bureau to make important decisions such as: Serving as a 2020 Census partner means you can • Where to build schools, roads, and hospitals. help ensure that the people you care about are • Where to open new stores and accurately counted and represented, which in expand operations. turn will increase the accuracy of the census data that are used by organizations like yours to make • What products and services to sell. important decisions. • What new policies and public programs will be most helpful in your community. -. .� - � � WHAT OUTREACH RESOURCES EXIST • Signing up and being recognized. FOR 2020 CENSUS PARTNERS? • Encouraging people in your community to work Outreach is not a one-size-fits-all approach. That for the Census Bureau, and sharing this link with is why the Census Bureau provides various types them: 2020census.gov/jobs. of resources to help partners tailor their outreach to their communities. As a partner, you will have INTERESTED IN PARTNERING WITH THE access to: CENSUS BUREAU? • A community outreach toolkit (with a National organizations interested in partnering with Census 101 handout, printable stickers, and the Census Bureau can contact the 2020 Census outreach tips and tricks). Partnership Program at census.partners@census.gov to share ideas about how we can work together to • Mapping tools to better understand the ensure a complete and accurate count. demographic composition and characteristics of your communities. State and local organizations can reach out to their regional census center using the contact information • Resources on Census Bureau confidentiality below. and data security efforts to keep census responses secure. Atlanta Phone: 404-889-6520 WHAT CAN I DO AS A 2020 CENSUS E-mail: AtlanW.rcc.partnership@2020census.gov PARTNER? Chicayo There are many ways to make a difference as a Phone: 312-579-1605 2020 Census partner, including by: E-mail: Chicago.rcc.partnership@2020census.gov • Using Census Bureau tools, information, Dallas and messaging in creative ways to increase Phone: 972-510-1800 public participation—for example, through E-mail: Dallas.rcc.partnership@2020census.gov newsletters, co-branded products, and Los Angeles social media. Phone: 213-314-6500 E-mail: Los.Angeles.rcc.partnership@2020census.gov • Providing information to your community, customers, members, or stakeholders about New York the importance and benefits of participating Phone: 212-882-2130 in the 2020 Census. E-mail: NewYork.rcc.partnership@2020census.gov Philadelphia • Hosting a workshop to develop possible phone: 267-780-2530 solutions to 2020 Census challenges in your E-mail: Philadelphia.rcc.partnership@2020census.gov community and generate commitments to tackle them. We look forward to welcoming you as a Census Bureau partner! • Forming and getting involved in a Census Complete Count Committee to educate �/HERE CAN I GO TO LEARN MORE? and motivate residents to participate in the 2020 Census. To learn more about To learn more about becoming a 2020 Census the Complete Count Committees or partner, visit census.gov/partners. to start one in your community, visit census.gov/2020completecount. For the latest updates on the 2020 Census, visit 2020census.gov. • Inviting Census Bureau officials to present at your next event.