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Transit Alt Analysis Study NeedMEMORANDUM April 29, 2003 TO:The Honorable Mayor and City Council Members FROM:Michael C. Van Milligen, City Manager SUBJECT:Dubuque Downtown Transit Alternatives Analysis Study URS Corp has completed the first phase of their public involvement process by completing their interviews of the key stakeholders and conducting surveys of attendees at the public open house held last February, as well as surveying Transit Department staff. The information gathered from the stakeholder interviews has been summarized and a copy is enclosed with this memo. The Public Involvement Plan and the Purpose and Need Statement have been reviewed and revised by the Alternatives Analysis Steering Committee. Highlights of the Purpose and Need Statement are as follows: · Provide an attractive and viable transportation link between the Port and Downtown · Support sensible investments in transportation · Enhance the development of the Downtown and Port Area · Increase community livability · Support regionaltourism market The Steering Committee is seeking additional input from the Mayor and City Council at this stage of the process. ____________________ Michael C. Van Milligen MCVM/jh Attachment cc: Barry Lindahl, Corporation Counsel Cindy Steinhauser, Assistant City Manager Mark Munson, Transit Department KeyLine Transit 2401 Central Avenue Dubuque, Iowa 52001-3302 (563) 5894196 office (563) 5894340 fax (563) 690-6678 TDD April 18, 2003 TO:Michael C. Van Milligen, City Manager FR:Mark Munson, Transit Manager Subject: Dubuque Downtown Transit Alternatives Analysis Study Purpose The purpose of this memo is to update you on the progress of the Downtown Transit Alternatives Analysis Study and to recommend that the Public Involvement Plan and the Purpose and Needs Statement be submitted to the City Council for their review and additional input. Background URS Corp has completed the first phase of their public involvement process by completing their interviews of the key stakeholders and conducting surveys of attendees at the public open house held last February as well as surveying Transit Department staff. The information gathered from the stakeholder interviews has been summarized and a copy is enclosed with this memo. The Public Involvement Plan and the Purpose and Need Statement have been reviewed and revised by the Alternatives Analysis Steering Committee which includes the following city staff: Mark Munson, Transit Manager Cindy Steinhauser, Assistant City Manager William Baum, Economic Development Director Laura Carstens, Planning Services Manager Bob Schiesl, Civil Engineer II Bob Krayer, EClA Chandra Ravada, EClA The Steering Committee had contributed a significant amount of input into the Public Involvement Plan to insure that an effective process of communication was established to inform policy makers and the public of the progress of the study. The Steering Committee also contributed a significant number of suggestions and revisions to the Purpose and Need Statement to create a Service People Integrity Responsibility Innovadon Tea~mwork balanced set of goals and guidelines for the study to follow as altematives are developed. Highlights of the Purpose and Need Statement are as follows: -Provide an attractive and viable transportation link between the Port and Downtown -Support sensible investments in transportation - Enhance the development of the Downtown and Port Area -Increase community livability -Support regional toudsm market Next steps involve the analysis of the transit alignment and transit technology research recently completed by URS staff. A report on the technology assessment will be completed in eady May 2003. Staff will then collect additional data on existing conditions in the study area and develop an evaluation criteria to identify fatal flaws and detailed evaluation of the different technologies and alignments. The evaluation of alternatives and preparation of the locally preferred alternative report is expected to be completed by December 31,2003. Monthly progress meetings, newsletters and reports to DMATS will be provided throughout the remainder of the study period. Action Requested You are asked to review the Draft Purpose and Need Statement, Public Involvement Plan and the Key Stakeholder Interview Summary and to present these materials to the City Council for their additional input. Cc: Steering Committee Members End. Draft Purpose and Need Statement Public Involvement Plan Key Stakeholder Interview Summary The Public Involvement Plan URS APPROACH An educated and aware community, inspired and empowered to affect change is an essential ingredient to the delivery of a successful transportation plan for the Dubuque Downtown Transit Alternatives Analysis. The East Central Intergovernmental Association (ECIA) in conjunction with KeyLine Transit and the City of Dubuque encourages an approach to community engagement based on proactive techniques initiated early and often throughout the process. Among the goals of the Public Involvement Plan include the "Four I's": · Inform Dubuque area residents, employees, business and community leaders, government officials and other critical organizations about the Dubuque Downtown Transit Alternatives Analysis; · Provide opportunities for public Input throughout the planning process; · Identify critical issues through the participation of the community's various publics; and · Conduct the plan in an inclusive manner to ensure the process is fair and open to all individuals. Outreach to minority, ethnic and low-income groups is a critical element of the Public Involvement Plan. For a variety of reasons, these groups have historically experienced barriers to participation in the public decision-making process. Since this transportation plan will almost certainly affect these populations, special arrangements will be made to include them in the planning process. Participation by the disability community is also an essential part of this plan, especially with respect to the goals of the study, the technologies to be evaluated and alternative(s) to be selected. Special outreach strategies may be employed to ensure this group is involved in the planning process. All project events open to the general public will be made accessible to the disability community to comply with the American with Disabilities Act (ADA). TECHNIQUES The Public Involvement Plan developed for the Dubuque Downtown Transit Alternatives Analysis encompasses a number of techniques designed to meet the goals of the plan. While the ECIA does not anticipate any pitfalls, the Public Involvement Plan is afforded sufficient flexibility to ensure the proper techniques are employed to reach the targeted audiences. Key Person Interviews Nearly thirty community leaders representing a variety of public, non- profit and private interests in the City of Dubuque will participate in an interview either in-person or by phone. The discussions will focus on downtown development, transportation deficiencies and existing and future transit services. Upon completion of the interviews, a technical memorandum will summarize the emerging themes resulting from the discussions. A summary of events will also be included in the Dubuque Downtown Transit Alternatives Analysis Final Report. Individuals participating in the- interviews may include: · Harry Bemis, KeyLine Transit Board · Jeffrey Bullock, University of Dubuque · Roy Buol, City Council 2nd Ward · Chris Chapin-Tilton, Grand Opera House Director · Patricia Cline, City Council 4th Ward · Tim Conlon, Conlon Construction · Joyce Connors, 'City Council 3rd Ward · Sue Czshenski, Dubuque Convention and Visitors Bureau · Rick Dickinson, Greater Dubuque Development · Terry Duggan, Mayor · Jerry Enzler, Dubuque County Historical Society · Jan Feltes, Cable Car Square Association · Tert Goodman, Dubuque County Historical Society · Brian Hutchins, Holiday Inn Five Flags · Paula Lange, Holiday Inn Five Flags · Dan LoBianco, Dubuque Main Street (DMSL) · John Markham, City Council lstWard · Ann Michalski, City Council At-large · Don and Charlene Nauman, Trolleys of Dubuque · Dan Nicholson, City Council At-large · Dave Rusk, Julien's Journal · Michael Sands, KeyLine Transit Board · Steward Sandstrom, Dubuque Chamber of Commerce · Geri Schafer, Dubuque Museum of Art · Natalie Schramm, Diamond Jo / Peninsula Gaming · Michael C. Van Milligen, City Manager · Paula Wolfe, Five Flags Civic Center Manager Public Open House (Kick-off) A public open house will officially kick-off the study within the first two months of the project. The purpose of the meeting will be to: · Introduce the project team; Provide information on the study purpose, schedule and process; · Provide infmmation on how the general public can get involved in the study process; and, · Obtain input on study-related issues by asking participants to discuss their views about development, transportation, parking and transit in the downtown and port areas of Dubuque. A sign-in sheet will be available for those interested in receiving additional information, study updates and e-newsletters. E-Newsletters Two-page e-newsletters will be developed and distributed (via e-mail or snail mail) to interested groups and individuals every four-to-six weeks or at key milestones of the study. Infm'mation in the e-newsletters may include project updates, analysis results and Frequently Asked Questions (FAQ's). Steering Committee Meetings The Steering Committee, comprised of staff from KeyLine Transit, the City of Dubuque, and ECIA will meet throughout the study process to provide guidance, discuss interim results and review draft products. The Steering Committee is scheduled to meet every four to six weeks and at key milestones throughout the study. Some of those milestones may include the development of a Purpose and Need Statement and study goals and objectives; review of an environmental analysis and conceptual engineering; ridership forecasting results; evaluation of alternatives; and, the preparation of a Locally Preferred Alternative (LPA). Steering Committee Members may include: · Mark Munson, Alternatives Analysis Project Manager, Transit Manager - City of Dubuque · Bill Banm, Economic Development Director- City of Dubuque · Bob Krayer, ECIA · Chandra Ravada, ECIA · Bob Schiesl, Department of Engineering - City of Dubuque · Cindy Stetnhauser, Dubuque Assistant City Manager Special Presentations While the intent of the Public Involvement Plan is to involve as many indiv/duals and organizations to participate in the study pro. cess, it is likely that some groups may require additional information through briefings or presentations. The Dubuque City Council, Chamber of Commerce, neighborhood groups, and downtown businesses are examples of organizations who may request time on regular meeting agendas to discuss the study process as it relates to their own organization. The scheduled presentations would likely be brief but provide ample time for a question and answer session, as needed. News Releases / Newspaper Ads One of the most effective ways to convey important information to a large audience is to circulate press releases to a community's major newspapers, magazines, radio and television stations. The press releases may appear at critical junctures of the study or in advance of a public meeting or open house. For the Dubuque Downtown Transit Alternatives Analysis, it is the intent of the Public Involvement Plan to occasionally distribute press releases to the following news organizations in the Dubuque area: Dubuque Telegraph Herald Julien' s Journal Woodward Communications Inc. ,~ David Rusk, Publisher East Dubuque Register The Golden View Woodward Communications Inc. I Rudy Bellman Owner/Publisher Galena Gazette [ Galena Gazette Publications Dubuque Advertiser Inc. I Randy & Lisa Aird, [Owners/Publishers WJTY FM 88.1 (Lancaster, WI) KATF FM 92.9 Public Broadcasting Radio Dubuque KGRR FM 97.3 Radio DUbuque WGLR FM 97.7 (Lancaster, W1) Channel 3000 WVRE FM I01.1 (Dickeyville, WI) KXGE FM 102.3 Radio Dubuque Cumulus Media WJOD FM 103.3 Cumulus Media KLYV FM 105.3 Cumulus Media WPVL FM 107.1 (Platteville, WI) Channel 3000 WDBQ FM 107.5 Cumulus Media KDTH AM 1370 WDBQAM1490 Radio Dubuque Cumulus Media WPVL AM 1590 (Platteville, WI) Channel 3000 TeleviSi°n StatiOns KWWL (Water/oo,/A) NBC-TV KFXB (Cedar Rapids, IA) Fox-TV KCRG (Cedar Rapids, IA) ABC-TV KGAN (Cedar Rapids, IA) , CBS-TV Project Unveiling The Final Draft of the plan will be unveiled to the public at an open house towards the end of the project. The open house will be tailored similarly to the project kick-off with additional information focusing on the evaluation and selection of a Locally Preferred Alternative. Invitations may be mailed to community and business leaders at the Project Manager's discretion. It is critical to portray this session as yet another way the public can provide input into the final product as the results will still be in draft form. Therefore, there will still be ample opportunity for the public to comment on the draft results, either in-person or through a written questionnaire. INVOLVEMENT OF PUBLICS Several individuals and organizations representing public, private and non- profit interests in the State of Iowa and the City of Dubuque may be involved in the development of the Dubuque Downtown Transit Alternatives Analysis. Those groups engaged in the process may include: Federal Federal Transit Administration United States Senator Tom Harkin United States Senator Chuck Gmssle¥ United States Congressman James Nussle (District Two) State Iowa Department of Transportation Iowa DeparLment of Economic Development Iowa Department of Natural Resources State Representative Bob Osterhaus (District 25) State Representative Gene Manternach (District 31) State Representative Steve Lukan (District 32) State Representative Paul Schen'man (District 33) State Representative Para Jochum (District 35) State Representative Pat Murphy (District 36) State Senator Roger Steward (District 13) State Senator Julie Hosch (District 16) State Senator Mike Cormolly (District 18) Regional [ East Central Intergovernmental Association (ECIA) Dubuque City Manager's Office Dubuque City Administrative Services Dubuque Economic Development Department Dubuque Building Services Department Dubuque City Engineering Department Dubuque Planning Services Department KeyLine Transit Trustee Board Mayor Terry. Duggan Dubuque Ci.ty Council Dubuque Planning Commission Dubuque County Board of Supervisors Cable Car Square Association Dubuque 365 Dubuque Chamber of Commerce Dubuque Convention & Visitors Bureau Dubuque County Historical Society Dubuque Main Street Ltd. Greater Dubuque Development Corporation Other Diamond Jo / Peninsula Gaming Dubuque Museum of Art Five Flags Civic Center Grand Opera House Holiday Inn Five Flags Platinum Hospitality / Grand Harbor Resort Spirit of Dubuque Trolleys of Dubuque Other PRODUCTS Throughout the duration of the study, questionnaires, letters and comments will be preserved and later documented in the Final Report; report summaries and attachments of public comments and responses will be included in technical memorandums; and a summary of the Key Person Interviews will be completed and distributed to the Steering Committee and interview participants. E-newsletters will be developed and distributed via e- marl to interested groups and individuals every four-to-six weeks or at key milestones of the study. For those individuals who lack an e-mail account, special arrangements will be made to have the e-newsletters distributed to their mailing address. DRAFT PURPOSE AND NEED STATEMENT URS TABLE OFCONTENTS PURPOSE AND NEED STATEMENTS ................................. 2 STUDY AREA OVERVl'EW ................................................ 5 DEMOGRAPHICS .......................................................... 8 TRANSPORTATTON SYSTEM ........................................ 16 PURPOSE AND NEED STATEMENTS The City of Dubuque has experienced significant development in the Downtown and Port of Dubuque areas over the last five years, as a result of a sound commitment by the City to strengthen the civic core. The City has invested in a variety of studies over the last couple years to find a transportation solution to better link the Port of Dubuque to the Downtown area. To address the need for investing in a transit alternative in the Port of Dubuque / Downtown area, five statements are developed as a framework to define the purpose and need for transportation improvements. Provide an attractive and viable transportation link between the Port and Downtown Currently there are only two roadway access points, the 3rd Street overpass and 5th Street at-grade, linking the Port area to the rest of Dubuque. The Port area is creating a desirable local and regional destination, including a new conference center, Mississippi River museums and educational centers, and various tourism attractions. This development, called Amedca's River Project, is expected to attract 500,000 new visitors to the area annually, presenting both transportation access and parking capadty concerns, Because of the geographic and capadty constraints in the area, numerous roadway studies have so far not recommended a comprehensive and efficient alternative that improves the connection. And as the POrt area continues to cultivate these attractions, it creates an opportunity to introduce a functional, comfortable, and convenient attraction, such as a transit alternative, that could augment the character of the community's core while providing supedor mobility and access. Tn addition, transit can provide a convenient and comfortable service for local residents, espedally for those that live, work, and shop in downtown. Support sensible investment in transportation Significant economic development and infrastructure initiatives have taken place in Downtown Dubuque over the last five years. As part of these developments, the City has made substantial investments in parking structures to foster the marketability of the community, including over 1,000 new off-street parking spaces in downtown. Though parking is an important amenity for attracting prospective businesses in to Downtown and the community, there is otten little economic retum on expensive parking structures. In addition, because of geographic constraints and limited land capabilities, there are minimal prospects to reasonably improve the roadway network in Downtown without substantial investments in expensive roadway or parking structures. As an alternative to being in the parking structure or major roadway construction business, there is an opportunity for the City to maximize the utility of the existing parking facilities, through a transit system. This could encourage more efficient and effective development patterns in Downtown without the constant need for more publicly subsidized parking structures. A transit alternative provides an efficient transportation choice to move residents and visitors within the Downtown and connect to the larger transportation system. Enhance the development of the Downtown and Port Area The development of the America's River Project has resulted in great excitement for the Dubuque public, creating a definite sense of community pride. The developments have really "put Dubuque on the map" and created a focal point on the riverffont, which historically has been occupied by dyer based industrial and manufacturing uses. This redevelopment in the Downtown will reinforce the economic vitality of the community. A transit alternative could enhance this growth by creating a link to bring customers, specifically Dubuque residents, visitors, tourists, or conference attendees, though the doors of the Downtown businesses. In addition, historically transit has created a long- term commitment or a fixed incentive to leverage developers to develop or revitalize underutilized properties in the community around a transit line. A transit alternative will provide a driving force to promote the desired mixed-use, higher intensity development that the Downtown area has planned for. Increase community livability Transit can play a pivotal role in acknowledging the character and aspirations of places in a civic core and community as a whole, by creating an environment bustling with activity. Transit creates a sound infrastructure, promotes air quality, preserves land capabilities (i.e., green space instead of parking space), and fosters an attractive, livable core of a community. Over the last couple of years, Downtown has become a more attractive urban residential area for many people in Dubuque, creating a desirable place to live, work, and play that is appealing 24-hours a day, seven days a week. The livability of the core would be enhanced with transit because it creates a multi-modal connection to the region for residents and generates an active environment with residential, commercial, and entertainment amenities. Dubuque is regionally renowned for hosting popular community festivals, such as the Taste of Dubuque, attracting thousands of people in to Downtown. These festivals give residents a sense of pride along with a sense of belonging to Dubuque, which can have significant impact on the social and economic vitality of a city. This community pride needs to be reflected in the transportation improvements for Downtown, as it must target the local population for evenings, weekends, special events, and new resident population. By increasing mobility and access in the Downtown / Port area, promoting a cleaner environment, fostering the growth of businesses, and increasing density in targeted areas, transit could promote better growth in the downtown and throughout the community. Support Regional Tourism Market During the early stages of the America's River Project, the Dubuque community identified that it could capitalize on the dverfront's capabilities to become a regional tourist attraction. This has become a major target industry for Dubuque with many new and developing attractions, such as the National Mississippi River Aquarium and Museum. In fact, as part of the "Vision Downtown" completed in December 2001, community members want to promote the "Downtown as a regional center for retail/spedalty shopping, multi-cultural businesses, restaurants, entertainment, tourism, education, government, services, and professional/office facilities. In addition, this group also noted that there should be a transportation "experience' associated with Downtown, especially one that recognizes the history of the area while functionally linking the activity areas to each other. Most importantly, successful regional centers for tourism must attract people to come back again, which may be complemented by an attractive, comfortable, and convenient transit alternative. STUDY AREA OVERVIEW Downtown Dubuque, the heart of the metropolitan area, has experienced tremendous growth over the last decade, including grand new developments near the fiverfront, new businesses in Downtown, and revitalization of many of the historic buildings throughout. The Dubuque Downtown Transit Alternatives Analysis will encompass the core Downtown, bound by Bluff Street and the dverfront on the east and west and 17th Street and US Highway 20 on the north and south. The study area is shown in Figure 1. Some of the main transportation corridors in this area include US Highway 151/61, Highway 20, Highway 52 and the grid network of streets serving the Downtown. This can be seen in Figure 1. Local and Regional Goals Regional and local community transportation and land use plans are established in the Dubuque area to drive and direct the future growth of the community. Overall, these goals include improving the connectivity of the region, creating a "balanced community," building a strong economy, and enhandng the quality of IMng for people in the area today, while preserving the character of the community for the future. 2025 Long-Range Transportation Plan The 2025 Long-Range Transportation Plan, produced by the East Central Intergovernmental Association (ECTA), suggests that there are numerous transportation improvements that need to be considered in the Dubuque area. Overall, the main theme of this plan is to improve the safety, mobility, accessibility and cbnnectivity of the transportation network. Uke most communities, the transportation needs outweigh the fund!rig availability. The expansion of the roadway network (e.g. Northwest and Southwest Arterials) is a regional priority, especially to the west where significant industrial park and residential development has occurred. Focus on the maintenance and improvement of the regional connections and the downtown area roadways, essentially to support the significant tourist and economic development activities that have occurred. Though transit is not a major component of the existing network, the cost and operational efficiency has become a key issue for the community and has resulted in a consolidation of local and regional services. Dubuque Comprehensive Plan The Dubuque Comprehensive Plan, which was adopted in 2002, looks at the community as a whole to guide future development, public policies, and decision making about the future of the community. This plan focuses on continuing the enhancement of the dvic core through encouraging reinvestment and redevelopment of the Downtown, within the character of the community, as the existing infrastructure can support this type of growth. In addition, this plan fully supports the "...reintroduction of passenger rail service into the region." Vision Downtown The Downtown Planning Committee developed the Vision Downtown, essentially defining a vision for the dvic core. This plan was a comprehensive citizen planning effort to guide the heart of the city into the future. As part of this plan, they envisioned Downtown to be bustling with activity 24-hours a day created with the infusion of more cultural activities and festivals, new residential spaces, and creating an environment that makes Downtown Dubuque to "be the place to be." As part of the Downtown experience, the plan foresees a multi-modal system that is a "transportation experience" that links current mobility needs with the character of the community. Other Studies The development in the Port area and in Downtown has created a great commotion of planning and engineering studies. Over the past couple years, the following studies have been prepared: · Charter Street Extension Study (2002) · ice Harbor Access and Traffic Study (2001) · Design of a Community Transportation System - Keyline Transit (2000) · Downtown Development Strategy (1998) · Downtown Traffic Analysis and Management Study (1997) in addition to this Downtown Dubuque Transit Alternatives Analysis, the Downtown Planning Committee is developing the Downtown Master Plan, which has a market- based focus to maximize the community's economic strategies. Figure 1. Study Area STUDY AREA DEMOGRAPHICS Population According to the U.S. Census Bureau, the Dubuque metropolitan area has encountered ample population growth over the last ten years (1990 to 2000) and seen significant amount of new households and developments in the periphery of the community. Due to recent economic initiatives and successes in the community, this area is forecasted to expand by nearly 12,000 people in the next 30 years. Tn comparison to other Iowa communities, fifteen- percent population growth is considerable after decades of historically stagnant or declining population. Table 1 - Population Trends 70,169 77,018 88,937 11,919 Data Source: DMA TS Population Forecasts adopted by DMA TS Policy Board March 2003 According to the 2000 Census, there is a considerable percentage of the population within the City of Dubuque that relies on public transportation for mobility. As can be seen in Table 2, a high percentage of the population is mobility Limited, especially with a combined 20 percent of the total population being a minority or over the age of 65. There are distinct sectors of the population with mobility limitations in Dubuque that need transportation choices for access to jobs, health care, education, and shopping, much of which is currently located in Downtown Dubuque. Table 2 - Mobility Limitation Demographics Vlinodty Population (non-white) 2,200 3.8% =lderly PopulaUon (65+ years) 9,547 16.5% [3elow Poverty Level 5,480 9.5% Total Population 57,686 Zero-Car Households 2,092 9.3% Low Income Households (< $14,999) 3,350 14.9% Total Households 22,538 Data Source: 2000 U.S. Census, acquired from www.census.qov on March 14,2003. Following national bends for similar communities, the amount of people who live in the Downtown area of Dubuque are minimal, as can be seen in Figure 2. Within the study area there are approximately 2,300 peoplez who live in Downtown. Much of these residents live in residential pockets that encircle the central business district, both south of 3rd Street and north of 10m Street. Of this total, there is a high proportion of minorities, accounting for over 20 percent of the Downtown population. It is expected though that with the continued success of America's River Project and the timely infusion of new housing units in Downtown, the number of people living in the core will escalate. In fact, many of the existing buildings in Downtown are being renovated or proposed to be rehabilitated into residential spaces, including mixed-use commercial and residential properties, lofts, and condominiums. The inclusion of new residential developments is expected to increase the population in Downtown, with the anticipation that many of these new residents will walk, bike, or ride transit between their homes and the activity centers in Downtown and throughout the region. By increasing the density of population and land uses in Downtown, there will be more demand for transportation choices for residents, specifically transit. Employment Dubuque County has experienced tremendous growth in employment over the last decade and is forecasted to continue its unprecedented growth over the next 10 years. According to Towa Workforce Development, as seen in Table 3, between 1990 and 2010 the Dubuque area is expected to experience 18,650 total growth in employment. The industries with the most growth forecasted include wholesale trade, service, finance, insurance, and real estate. Many of these industries are dependent on the success of some of the economic initiatives that the City provides, as the City continues to strive to solidify its economy and add more skilled professions to the community. 2000 Census from G1S Census Block Data received from ECIA February 2003. Dubuque Downtown Transit Alternatives Analysis Purpose and Need Figure 2 Source: U.S. Census 2000 Table 3 - Historical and Projected Dubuque MSA Employment Manufacturing 12,300 11,400 10,560 -7% -7% -14% Non Manufacturing 32,600 40,900 51,300 25% 25% 57% Mining &, 1,600 1,900 1,900 19% 0% 19% Construction Transportatio n, and Public 1,700 1,800 2,000 6% 11% 18% Utilities Wholesale Trade 2,200 3,300 4,060 50% 23% 85% Retail Trade 8,500 9,900 12,190 16% 23% 43% Finance, Insurance, and Real 1,500 2,000 2,660 33% 33% 77% Estate Service 13,600 18,300 24,590 35% 34% 81% Government 3,500 3,700 3,900 6% 5% 11% Self-Employed 4,490 5,230 6,186 16% 18% 38% Total 49,390 57,530 68,046 16% 18% 38% Data Source; Iowa VVorkforce Deve/opment L~lI Bureau and Leland Consu/t/n~7 Group, 2001. Many of Dubuque's major employers are located in or around the Downtown area. The core business district is made up of a vadety of businesses, including Cigna's new development, a variety of governmental units, the Dubuque Five Flags Center, among many others. The densest area of employees in the downtown area is located around 7th to 10th Street and between Central Street and Locust Street, as can be seen in Figure 3. Downtown Dubuque is home to over a third of the major employers (greater than 250 employees) in the community, including the following: · ' City of Dubuque · CottJngham and Butler · Eagle Window and Door, Inc. Insurance · Cigna Retirement Benefit · Sisco Svc. · Hboc Systems · Diamond .lo Casino · Safety Management Services · Telegraph Herald Co · Tri-State Spedalty Publications Dubuque Downtown Transit Alternatives Analysis Purpose and Need Figure 3 Source: Dunn & Bradstreet 2000 Other major Downtown employers, with over 100 employees, are also shown in Figure 4. Dubuque is a regional center for many surrounding communities, attracting people to the community for work, shopping, and entertainment. As part of the project development of the Port area, it was projected that Dubuque's trade area population in 2001 was approximately 250,000, which includes people from the Tri-State area of ]Illinois, Iowa, and Wisconsin. This regional trade area may expand with the success of the port area development, which is expected to become a highly visible regional attraction. Land Use The highest concentrations of urban activity, govemment, commerce, regional services, and entertainment are all located in Downtown Dubuque. The study area represents an area of significant investment and reinvestment in public and private facilities, which must be maintained and enhanced for the community to remain economically strong. As noted previously, strong economic initiatives and transportation changes have transformed the composition of activities in Downtown. Community members have conceptualized Downtown to become a regional center for retail / spedatty shopping, multi-cultural businesses, restaurants, entertainment, tourism, education, government, services, and professional / office facilities. The core business district, located from 5th Street to 10th Street and Bluff Street to Highway 61/151, can be characterized as office buildings with supporting services including restaurants, commercial retail, parking facilities, and educational services. South of the off.ice core is the Old Main District, which is transitioning in to a mix of office spaces, commercial uses, retail businesses, and entertainment venues. This area has been focusing on incorporating more residential units, such as loft apartments, above the retail storefronts. North of the Downtown core, on the other hand, is a broad mix of residential units, commercial, light industrial and manufacturing buildings. The Downtown provides a wide spectrum of densities, including single-family homes to multi-level office spaces. Finally, the Port area has seen extraordinary development over the last couple of years, as a result of a successful redevelopment partnership between the State, the City of Dubuque, and local private enterprises. The redevelopment included $$88 million in educational, entertainment and histodc fiverfront fadlities featuring five major tourism components: · Grand Harbor Resort and · Grand River Center Waterpark · Alliant Energy Amphitheater · National Mississippi River Museum & Aquarium · Mississippi Riverwalk Dubuque Downtown Transit Alternatives Analysis Purpose and Need Figure 4 Source: Dunn & Bradstreet 2000 The historic nature of the Downtown area is a great sense of pride for the community, as Dubuque is one of the oldest communities in the State of Iowa. Though most of the original uses of these buildings have changed, the character of Downtown is to be preserved. Traditionally though, Downtown essentially shuts down at night after all the workers go home. Recent initiatives to develop a blend of housing options and opportunities, both in Downtown and in the Port, accentuate the Community's desire to create an environment attractive for new residents and be bustling with pedestrians twenty-four hours a day. The feasibility of creating an attractive, comfortable, and livable residential environment in Downtown has become much more reasonable as a result of alt the recent developments. TRANSPORTATION SYSTEM Downtown Dubuque's transportation network is comprised of a complex, interconnected system of roadways, bus transit operations, water and port operations, and freight railroad traffic. Significant developments in the Port of Dubuque are forecasted to boost the number of visitors in Downtown Dubuque by over 500,000 people annually, increasing current patronage by over fifty percent. These developments will have a significant impact on the capadty of access and parking between the regional roadway network, the downtown business district, and the Port of Dubuque. Numerous conceptual studies have been completed in the last three years to recommend capadty and access improvements to the roadway network into the port area, to capitalize on the future development potential in the Port. At this point, reasonable roadway recommendations have not been concluded. As part of the Vision Downtown Plan (Dec. 2001) a strong multi-modal system in the Downtown was envisioned to provide a "transportation experience," functionally linking the area with the regional transportation network, while maintaining and enhancing the historic character of the community. Because of physical constraints of implementing roadway capacity improvements in Downtown Dubuque, suffident access and capacity improvements may come from invesb-nents in a transit alternative. Travel Patterns and Characteristics The reliance on the personal automobile in Dubuque has shaped an intricate assembly of streets and highways over the last 50 years. In fact, according to DMATS 2025 Long Range Transportation Plan (LRTP), over 95 percent of all trips made today in Dubuque are in private automobiles. This choice in transportation modes is not expected to change. Mean travel time to work in Dubuque, as quantified by the 2000 Census, is approximately 13.9 minutes. The addition of 500,000 visitors annually, as forecasted from the new developments in the Port, could put significant travel demand on the limited number of access points both into Downtown and into the Port. The developments are a great source of pdde for the community, but the area has considerable access constraints due to the physical barriers of Highway 61/151 elevated roadway, a three-track at-grade railroad crossing at 5th Street, and ramp spacing and design guidelines on U.S. 61. Increased traffic congestion and not providing suffident access to the Port may hinder Downtown's economic development potential and the success of the Port area. Traffic Volumes and Safety The roadway network in Downtown Dubuque is a comprehensive system of regional highways, arterial roadways, and collector and local access streets. The regional roadways serving Downtown include Highway 20 that connects into Illinois to the east, Highway 61/151 linking Dubuque to Wisconsin north of the study area, and Highway 52 that connects into Minnesota. The demand for these regional roadways, along with the grid network of local streets in the central business district, is expected to increase significantly over the next couple of years. This increase is credited to the substantial development occurring in the Port and Downtown areas and forecasted population and employment growth. Table 4 shows daily traffic volumes for some of the higher volume roadways in the Study Area. Current constraints of the Study Area roadway system have been identified as both issues with capacity and safety. Recently the pedestrian mall on Main Street was reopened for automobile traffic, which has relieved sqme of the previous traffic flow issues in Downtown. In addition, some of the one-way pairs were reopened as two-way roadways, which alleviated some ddver's confusion when navigating in Downtown. Some of the roadway segments that are currently over or near capacity, as identified in the 2025 LRTP, are: · Locust Street from Dodge Street, including the Locust Street connector, to 8th Street · US 20 / Dodge Street from the Julien Dubuque Bridge to Locust Street · Bluff Street from 5th Street to Dodge Street · Central Street from 5th Street to 9th Street · White Street from 8th Street to 11th Street Traffic safety is a high priority for all communities. This has been a major concern in Downtown, because over 50 percent of the highest acddent intersections of the 18 identified by DHATS are located within the study area. The highest inddent intersections of significance to this study are Loras Blvd / Central Ave, Locust St / W. 10th St, and U.S, 20 / Locust St connector. Table 4 - Daily Traffic Volumes Highway ISouth of :t6th Street ~;ggli~: ~Oor~//:(~:t~ pprr:~ipp: :~rrli: ~93:1500~ 6:t/151 ISouth of W. 1st Street of ocu t t Regional east/west prindpal arterial J 3:1.,:300 ree~ POrt of Dubuque Coiled:or roadway conne~'mg Port and J 3040 Downtown __ J ~'~ ' 3rd Street I Downtown grid network east/west I 4,400,,,~ West of IV lain Street _ collector connecting to Port I 5th Street West of Central StreetDOwntOwn east/west cOllectOr 12,100 Downtown east/west m'mor artedal 9th Street West of Main Street connecting to community t? the west I 5,600 and regional roadways to the east tlth Strut Iwest of White Street Downtown grid network east/west I 2.940 local roadway __ local roadway I ~'~ 14th Street IWe~ of Central Street Downtown grid network east/west I 9.200 I Downtown north/south pdncipal ] 8~200 ISouthof 15th Street arterial I ~' White Street ISouth of llth Street Downtown north/south minor arterial ] 6,600 ISouthof 9th Street Downtown north/south minor arterial I 6,000 Downtown north/south principal I 10,000 ISouthof 15th Street arterial Central St 2South of llth Street Downtown north/south minor artedal I 12,200 · ISouthof 9th Street Downtown north/south minor artedal I 8,400 Downtown grid network north / south I 1.810 ]South of lSth Street local roadway I '"~' Main Street [ Downtown grid network north / south I 4.750 ISouth of~2thStreet local roadway . I "" und (one-way) I 4,6:0 Locust Street ISouth of ~0th Street minorD°Wnt°Wnarterialn°rthb°und (bne-way) 2 / Bluff Street ISouth of 6th Street DrnlOnW:rt~rCa~Uthbound (one-way) I 5,600 Data Source: Iowa DOTAnnua/ Average Da//y Traffic, 2001. Parking Parking in Downtown Dubuque is provided by a vadety of conveniences, including on- street metered spaces, surface parking lots provided by businesses, and parking structures that are operated by the City of Dubuque. There are over 2000 structured parking spaces, which are utilized by contract or pay by the hour for the public, that are operated by the City. Most of these facilities are located along Iowa Street between 4th Street and 8th Street, though the parking structure at Locust Street and 8th Street provides 440 spaces. On-street metered parking spaces are located throughout the central business district streets of Downtown. Many of the retail businesses depend on these spaces for drive-up customers. Parking demand in the Port area am currently served by surface lots located directly adjacent to the buildings. There are no existing plans to construct a parking structure in the Port area as part of the Port of Dubuque Master Plan. Demand for these surface lots is expected to meet capacity, espedally after the opening of some of the attractions open, such as the Grand River Meeting and Conference Center. Parking in the Port wil'l be a major concern, espedally during festivals such as the "Taste of Dubuque." Transit Service Keyline Transit, the regional transit provider for the Dubuque metropolitan area, is a community based transit system that provides a travel need for the Dubuque public. This bus service, which operates within 1/4-mile of 90 percent of Dubuque's population, provides four fixed-routes and also demand-responsive services to the elderly and disabled patrons. According to the 2000 Census, less than one percent of all commuter- based trips in Dubuque were using transit. This is not unique to Dubuque, as most communities of similar size have a Iow percentage of transit users to get to work. The four fixed mutes operated by Keyline, the Red, Orange, Green, and Gray Lines, operate on an hourly schedule between the hours of 5:30 a.m. to 6:30 p.m. All routes serve the transfer zone, located in Downtown Dubuque at Hain and 9th Street. Annual ridership on the fixed-route system has declined considerably since 1995 (324,455) to 224,353 alders (1999). The major activity centers served by existing fixed-route bus services are as follows: RedLine: Mount Saint Francis, Downtown, Mercy Health Center, Kennedy Mall, Medical Associates West, Wal-mart, and Warren Plaza. Orange Line; Downtown, southern residential districts, and Mount Carmel. Green Line: Housing services, Downtown, Finley Hospital, University of Dubuque, Plaza 20, Kennedy Mall, Hempstead High School, and Emmaus Bible College. GrayLine: Downtown, Clarke College, Dubuque Senior High School, Finley Hospital, Emmaus Bible College, Area Residential Care, Kennedy Mall, Warren Plaza. Currently, no fixed-route directly serves the Port area. Miscellaneous Transportation Elements Railroads, bicycle and pedestrians, air transportation, and river-based transportation systems are all integral parts of the Dubuque regional transportation network. Freight movements, especially in the Port area, are active in Downtown. The following freight facilities in the Ice Harbor, located in the Port of Dubuque: · Dubuque River Terminal · ARTCO Fleeting Services · IEI Barge Terminal · I & M Rail Link · Illinois Central Railroad · Burlington Northern and Santa Fe Railway (east side of Mississippi River) These freight fadlities promote a high percentage of heavy truck traffic in the Downtown area, though typically on more of the regional roadways, such as US 20 and US 61/151. Heavy truck traffic can also be a concern on Central Avenue (US 52) through Downtown, as this roadway provides a connection to Minnesota. Railroad grade crossing delays for people accessing the Port area via 5th Street are a common problem, as the I & M Rail Link and Tllinois Central Railroad share railroad tracks parallel to US 61/151. KEY STAKEHOLDER INTERVIEW SUMMARY URS TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................... 2 OBJECTIVES ................................................................................................. 3 ARRANGEMENT ............................................................................................... 4 PARTICIPANTS ................................................................................................ 5 RESULTS ........................................................................................................... 6 APPENDIX ...................................................................................................... 32 EXECUTTVE SUMMARY The Project Team identified nearly thirty individuals whose expertise and insight was considered critical to understand the development and transportation issues impacting the downtown Dubuque and Port areas. The individuals or "stakeholders" selected for the interviews represented public, private and non-profit interests in the Dubuque community. The primary purposes of the stakeholder interviews were to: one, assess what business and community leaders of the city perceive to be the key transportation issues in downtown Dubuque for the next twenty years; and two, how best to solve current or anticipated transportaUon problems in the future. The stakeholders indicated that the Citizens of Dubuque generally view growth as a positive occurrence, especially as it relates to attracting more residents, jobs and visitors to the downtown and port areas. While many stakeholders were satisfied with the availability of parking and traffic conditions in downtown areas, some aspects of the transportation system were viewed as problematic including: the lack of signage along downtown streets; limited access to downtown and the port areas; poor circulation, especially related to one-way streets; and frequent bottlenecks at the Highway 20 / Locust Street intersection. While most stakeholders indicated the city's redevelopment efforts have not yet impacted downtown traffic, many respondents did suggest continued growth would impact mobility in the future. The stakeholders generally considered transit to be an important element in the area's transportation system but suggested ways to improve the service by increasing the coverage of routes; providing more convenient routes and communicating better with the public. Most respondents indicated their support for a fixed guideway system (i,e., trolley or light rail) in downtown Dubuque primarily because it would benefit area tourism, promote economic development and business opportunities, reduce the need for parking in the port area and preserve the historical character of the city. Stakeholder concerns included the potential high cost of the system, impact on the character of the community, marketing the service to the general public and coordination with current KeyLine service. OBJECTIVES The stakeholders selected for the interviews represented public, private and non-profit interests in the Dubuque community whose organizations have a major stake in transportation and development in the downtown and port areas. The primary purposes of the stakeholder interviews were to: one, assess what business and community leaders of the city perceive to be the key transportation issues in downtown Dubuque for the next twenty years; and two, how best to solve current or anticipated transportation problems in the future. Information gathered from participating stakeholders will be used to help craft the Dubuque Downtown Transit Alternatives Analysis and develop the study's goals and objectives. ARRANGEMENT The Project Team identified nearly thirty individuals or "stakeholders" whose expertise and insight was considered critical to understand the development and transportation issues impacting the downtown Dubuque and Port areas. Interviews with participants were conducted in-person or by phone. Project Team members designed the questionnaires to last approximately thirty minutes (see Appendix for questions). In some cases, Project Team members e-mailed the questionnaire to stakeholders prior to the interviews. A few individuals identified to participate in the interviews either declined an invitation or did not respond to multiple requests. Upon completion of the interviews, Project Team members told the stakeholder participants that they would be forwarded a report summarizing the results of all interviews at a later date. PARTICIPANTS · Harry Bemis, KeyUne Transit Board · Jeffrey Bullock, University of Dubuque · Roy Buol, City Council 2nd Ward · Chris Chapin-Tilton, Grand Opera House · Patricia Cline, City Council 4th Ward · Tim Conlon, Conlon Construction · Joyce Connors, City Council 3rd Ward · Sue Czshenski, Dubuque Convention and Visitors Bureau · Rick Dickinson, Greater Dubuque Development · Terry Duggan, Mayor · Jerry Enzler, Dubuque County Historical Society · Jan Feltes, Cable Car Square Association · Teri Goodman, Dubuque County Historical Society · Brian Hutchins, Holiday Tnn Five Flags · Paula Lange, Holiday [nn Five Flags · Dan LoBianco, Dubuque Main Street (DHSL) · 3ohn Harkham, City. Coundl 1st Ward · Ann Hichalski, City Council At-large · Don and Charlene Nauman, Trolleys of Dubuque · Dan Nicholson, City Council At-large · Dave Rusk, .lul/en's.lourna/ · Michael Sands, KeyLine Transit Board · Steward Sandstrom, Dubuque Chamber of Commerce · Geri Schafer, Dubuque Museum of Art · Natalie Schramm, Diamond _1o / Peninsula Gaming · Hichael C. Van Hilligen, Dubuque City Manager · Paula Wolfe, Five Flags Civic Center Hanager RESULTS Generally Positive Reactions Growth is seen as a very positive thing (like the Arnerica's RiverProject, even outside of the downtown area. The community perceives growth as welcomed; there are only a few "no growthers." Residents are especially excited about getting back on track after economic hardships in mid-80's and eady 90's. Growth is dearly occurring on the dverfront and in downtown. Commercial growth has been dramatic in the last three-to-four years. Growth is occurring even while the country is in an economic downturn. Growth is perceived as very positive and exalting. It's heartwarming to see how the dty has transformed itself in such a short time. I'm also impressed with how strongly the community leaders are behind the projects. Growth is "miraculous." I've lived in other titles in Iowa and the amount of growth in Dubuque is beyond belief. Dubuque residents are definitely aware of growth occurring in the city. Entrepreneurs want to come into the area as people continue to move into the city. This is perceived as a very good thing. Programs like Dubuque 365are trying to bring back college graduates and other young people to work and live in the dty. Growth is very positive. The dry is going through a renaissance and I'm excited about the opportunities. The City appears much more upbeat than it was twenty years ago. The Chamber of Commerce and the City have worked hard to bring about the growth. Growth is positive - the city has substantially revamped its employment - espedally in the last five years. Growth has been great, really making the community transition into a "new Dubuque." The key to a lot of this growth is that it is from within - local community people are sparking the growth - not just national/regional chains from outside the community. Over the last ten years (mostly the last five), the community has added 1,400 new homes, 500 new condos, and growth from 30,000 to 52,000 in employment. Dubuque has been stagnant for a long time - until five years ago when the community experienced significant growth, especially economically. There has been some decline in blue-collar workers with the shut down of the packing plant a couple years ago. Overall, Dubuque has positioned itself very well for future growth and stability. Positive-- T see growth in the downtown and to west which is generally embraced by the community. I believe the city is well positioned for growth, but am concerned about the stagnant population over the last twenty years. I believe the economic sUmulus in the port / downtown areas and the various industrial parks could result in growth of 20,000-40,000 population increase in twenty years. There's lots of development on the west-side by the river that is very positive, but the city itself hasnt grown much over the last fire/years. We're not the drawing card we should be but the new development shows a lot of promise, Growth is perceived very positively; some people are set in their ways and don't want progress but as a whole, we're progressing nicely. Employment and population growth are directly tied together. The amount of growth occurring in the port area is impacting the other businesses. !t used to be that the economy was based on John Deere and the packing plant. Over the last five-to-ten years, the economy has diversified considerably. The diversification of the economy has led to a more stable community and shouldnt be as susceptible to fluctuating economies. Mixed Reactions Nixed emotions. Some residents like progress while others don't want to change anything. New venues and new jobs are well received but competition from larger employers (who will have an impact on long-time Dubuque businesses) are poorly received and usually opposed. Very positive about growth. Dubuque is one of the few communities in Iowa that is growing. At the same time, there are some people worried about taxes and taking care of the existing infrastructure. Population statistics show that it is stagnant-- but feel that some people were left out of the census. The closing of the packing plant a couple years ago had a significant impact on the blue-collar employment, but the white-collar employment has significantly improved. There are infill problems because people are all moving out of downtown to the city's edge. There is a ton of new construction, but the city is not utilizing existing resources. There are also lots of opportunities to live in existing stock in downtown with some minimal investments in refurbishing. Obviously the people see growth, but are concerned there is no population growth. The TIF district in Asbury is not helping the infill growth in Dubuque. Although job growth, especially downtown, has been remarkable, I'm concerned that the population is stagnant. I wonder if people are just moving into new developments and leaving many vacant. I'm excited about port growth and hope that the new attractions will bring in tourists, which in turn bdngs in better entertainment venues, restaurants, shows, etc. I am a big supporter of "regionalism" promoted by the governor. Although citizens see development occurring, the city really has nothing to "put them on the map" - such as a Red Lobster. I am excited about the growth that is occurring and planned, especially because the community had been pretty stagnant for many years. I believe growth is putting Dubuque in a much better position than it was ten years ago. I am also excited about future oriented thinking that is occurring in the community. Some people may be a little ignorant towards growth; they may be disappointed that the city is spending money in downtown/port areas while they are having significant storm water problems, for example. Generally, Growth Will Occur Throughout the Community Over the next twenty years, there will be continued development, especially interest in renovating old buildings. "Bringing back the past to enhance the future." Thousands of new residents, bigger and better businesses will thrive in our community. I hope we grow double in twenty years, but we need better highways to put us on the map. There are lots of redevelopment opportunities. I think growth will continue to occur, but not at the level it has in the last five years. We are positioned to make it through the national economic downturn. ! thinks the next twenty years will be a lot more controlled. Dubuque has positioned itself successfully to weather the poor economy and I expect to see five-to-ten percent growth per year over the next couple of years (both population and economically). Growth Will Primarily Occur Downtown / Port Areas Growth will continue to occur both in the downtown area and on the west side of town. In the downtown area, lower Hain street and the ice harbor area will be the fastest growing areas. In addition to planned growth along the Ice Harbor, growth will continue to occur in the downtown area. There appears to be real interest in the downtown area, especially in its histodc buildings that have been and will be renovated. I am hoping that Hain Street will have more shops and businesses in some of the vacant properties but I imagine they will come in the next few years. I expect continued leadership to lead the development efforts over the next few years. Dubuque will continue to grow to the west and south and in downtown. The city will continue to transform itself into a more service-based economy. New investments will be made to ensure the historic character of the city is preserved. Over the next few years, there will be an explosion of development along the waterfront with additional capacity of infrastructure. Over the next twenty years, Dubuque could be the major economy of the state and will compete with other cities (Madison, Quad Cities, etc.) Growth Will Primarily Occur in the Suburbs The dry is going to grow quite a bit, especially with the industrial park going up. I would like to see more growth downtown (like the 1950's). Our growth now is occurring more to the north and west than the southern part of town. Growth is primarily occurring westward; I expect more growth in the suburbs than in downtown A majority of the development is expected to the west and a minimal amount to the south. lndustrial parks have and will probably continue to develop on the west with increased residential development, as well. If the growth conUnues at the current rate, there are going to be considerable quality of life issues. Growth is expected to continue on the west side of the community. To the west, there may be some development, but it would most likely be part of Asbury. There are opportunities for growth in the south, which definitely need more infill. I feel the west is built to limits, because of Asbury city limits and connectivity issues with downtown; We expect ten-to-fitteen percent growth over the next twenty years. We're shoo,ting for 2,500 new residents over the next five years alone. There is quite a bit euphoda surrounding the growth that will occur downtown. However, while there will be some growth occurring in these areas, a majority of the growth will probably occur in unincorporated areas outside of Dubuque. The Impact of Growth on the Community While growth in Dubuque will occur, there is some fear about growth. For example, Dubuque is a well-kept secret now but in a few years-- as more people choose to live here-- the housing market may dramatically increase. Over the next twenty years, T expect some pains that will be difficult for the community to adjust. Some businesses will succeed while others will fail. ! hope that Dubuque will make itself a destination. A recent market study believes visitor patronage is supposed to dse from one million to 1.5 million visitors annually because of the new developments. I think the dty will establish itself as a regional destination, a place where people come to and then want to stay or come back because they enjoyed it. Tourism looks to be a catalyst for a lot of future economic growth. I am hoping that it will attract more restaurants, entertainment, etc. that may eventually spur more businesses to come to the community. I believe that there will be more white-collar job growth spurred from the Cigna and other job success. I expect the service sector to grow a great deal and as a result, encourage other areas to grow alongside it. This will result in an improved quality of life. The community may need to manage expectations a little bit because forecasts may be a bit high, But thecommunity is in a good position for growth. I want to see better roadways in and out of the community and better circulation within the community so that growth doesn't have a bad impact on the transportation system. Parking in Downtown / Port Areas Parking in the downtown area is sufficient but one large employer moving into the area could squeeze parking considerably. Civic Center parking is a problem. Load- ins and load-outs are very poor. Parking has really improved. Signage in Downtown / Port Areas One of the biggest problems that is currently being worked on is the signage system; people have a hard time knowing how to get to downtown from the regional roadways. The street system is crazy. Signage improvements are forthcoming-- a major need. Generally, downtown traffic isn't too bad. ! find Dubuque difficult to get around with poor signage and too many one-way streets. Generally, the traffic is fine, primarily outside of the downtown. Congestion in Downtown / Port Areas During the week, there are no traffic jams and few parking problem; the new ramp is great. If more developments come-- and hence, more people-- traffic could become a major problem in the downtown area. There's the potential for a bottleneck near the Ice Harbor There's not a lot of traffic downtown because there's not a lot of businesses downtown. Since we've opened up Nain Street, things have really improved with respect to transportation; some areas are being looked at now for improvements. Access to Downtown / Port Areas Access into and out of the ice harbor area is a major concern in the redevelopment effort. Highway 20/new Mississippi River Bridge will alleviate additional city access bottlenecks. Access to the Ice Harbor area is a concern. Direct access from the Mississippi River Bridge would improve access to redevelopment area. Access to downtown from Highway 20 a concern. I don't want to see visitors stay only in the port area; I want people to come for the attractions and let downtown businesses feed off the visitors. Access issues related to the downtown and port areas are critical. Circulation in Downtown / Port Areas There are too many one-way streets in downtown Dubuque. There's a lot of confusion with the routing and one-way streets, especially from the Civic Center. The one-way street system in downtown may cause confusion for visitors but is fine for people who live there. There's a need to develop a transportation system that people can use to move easily throughout the downtown area I am content with downtown traffic-- espedally since they turned some of the one-ways back to two-ways. I believe the synchronization of traffic controls break down too often, especially on Iowa Street; when you are heading north you don't stop but going south you stop at every light. The in/egress of the port area is a minor problem, with the major concern about taking pressure off of Filth Street. The opening of Main Street and transition away from the one-way network has improved traffic drculation considerably. Semi-truck Traffic in Downtown / Port Areas I'd like to see the city encourage heavy trucks back on to the bypass by turning it into a two-way street. Truck traffic in the morning causes congestion issues around downtown. Highway 20 Highway 20 at noon and the late afternoon is congested. Dodge & Locust at the foot of the Highway 20 bridge is currently a problem but will be remedied by the bridge expansion and new overpass. Bridge crossings off of Hwy 20 are problematic. Highway 20 (Dodge Street) is a major hassle. Several problems exist at Highway 20 and Locust. There's a lot of traffic on the west-end at the Highway 20 / 3FK intersection. Generally, the traffic is fine although outside of the downtown, there are issues on the west-side at Highway 20 and JFK. Highway 20 / Dodge Street is definitely a bottleneck right now. The bridge, especially where it goes to bNo-ianes, is a significant bottleneck. Also, it was noted that some of the problems on the Highway 20 corridor are created by poor signalization. ][ believe that even though re-signalization may be warranted in some locations, they often cause more problems than in the past. Highway 20 intersection through Dubuque causes an unnecessary bottleneck. Dodge / Locust St area near Highway 20 bridge is a problem area. The traffic control appears to be aligned badly and is poorly timed, especially with some of the volumes during certain periods of the day. Access issues on Highway 20 and Locust Street area cause conflicts and traffic flow problems. Highway 20/Dodge St area at certain times is bumper-to-bumper. Other Specific Locations I have a lot of frustration at specific signalized intersections induding University Avenue / Asbury Road and Highway 61 / Rockdale Drive. The intersection at Third Street / Grandview-- a cut-through for a lot of people trying to avoid Highway 20-- causes backups, especially from those cars trying to turn left. believe that University/Pennsylvania needs to be made a true collector / arterial. IV. How have these transportation issues impacted the way your business/agency operates? Transportation is Not a Major Issue These transportation issues have not really impacted current business operations but they are a significant issue outside of downtown Dubuque. Transportation has not affected my business. Transportation has not really been a major problem, although people will complain now-and-again that it% taking too long to get to work. Transportation is not too significant at this point, unless some of the bottlenecks are not solved. Transportation is Impacting Current Operations We dont want to scare away visitors / tourist business. We want to get people (especially visitors) around better and provide the ability for people to not have to drive their cars. We are also concerned that bottlenecks inconvenience and deter visitors/tourists from coming into the downtown area. Constituents do not use mass transportation, but are very vocal about bottlenecks on Highway 20 / Dodge Street. There are a lack of east-west routes through the city fight now, basically because of topographical constraints. Dodge Street is the only road that currently provides that connectivity. You can't make money if people don't come. Improved transportation will help in this way. We need the downtown to be a destination, not a thoroughfare. Businesses in downtown want front door parking and are concerned about losing them. I believe east-west connections are limited and cause a barrier between the residential areas and downtown. The regional connections of the community limit the amount of people who actually come to Dubuque; regional tourism is a major problem. Dubuque was, until recently, the largest city in the country not served by a four- lane highway. This has been a detriment to growth in the city. Parking is a Concern The perceived parking deficit in the city is limiting opportunities for growth. Transportation has little impact on business operations, although parking is somewhat of a concern. Improved Transit Service Would Help Businesses There's been no impact on the way transportation has affected my business. However, if the public transit system was changed, we might consider opening up in the evening. It would be nice to have some type of circulator service or shuttle service to serve and connect the new developments. Transportation May Impact Future Operations If some of these improvements are not done, there are major concerns about the attractiveness of new businesses coming to the city. Nothing at this point is dangerously hindering any businesses-- but it may in the future. Our business could double in five years, primarily because of the new development that is (and will) occur. Transportation does not significantly impact our business, though it may in the future with the growth of population / tourism. V. In your opinion, how have the city's development/ redevelopment efforts impacted transportation in the city? Transportation System Relatively Unaffected Development/redevelopment really hasn't impacted downtown that much. New development really hasnt impacted the area's transportation, except with the potential building of a new Wal-Mart-- given the current street alignment. Development isn't quite here yet-- it's still in the planning stages. Transportation must be considered as new development occurs, however. We must figure out how to get people around the city. There hasn"c been much development so far suggesting that transportation has been impacted little. Development/redevelopment efforts have not impacted transportation too much. So far the port has not had any significant impacts/problems. T'm hoping that the abundance of parking in downtown will be used and the opportunities to close off parking in the port during special events will occur. Event traffic could cause gridlock, especially with only two access points in and out of the port. Transportation System Has Been Affected The increase in development is challenging the community to explore different transportation options in the area. The question is how do we best link these areas? As a result of the development, Dubuque is beginning to have traffic patterns like that of a big city. I've definitely seen more vehicular traffic in and around the port area and downtown-- over and above just casino traffic. People are driving around to see what is going on in the downtown and port areas. Festivals in the port area this last summer created parking problems; the public couldn't park in the port area so people were parking in downtown and walking across Third Street. The commercial corridor on Highway 20 is constrained because of high traffic volumes, but businesses still want to be there because of number of people that drive through the area. Development has created a much bigger need for parking, but I would hate to see an "island" of parking ramps. In general, the transportation system has kept pace with development. I believe that the downtown and port areas need some type of public transit option to minimize the development of parking structures and provide an attractive system that is an attraction or event in itself. People are otten afraid of parking structures in Dubuque they aren't comfortable and will avoid them if possible. I would also like the city establish free parking meters on as a way to bring more people downtown. Transportation System Will Be Affected in the Future I am concerned with the decision to build the conference center in the port because it will make people stay in the port and not come into the downtown area; local businesses will not benefit from the tourists visiting the conference center. So far the impacts are limited, but I am especially concerned in the future when everything is open and operating with the 500,000 more people are visiting the area. The area's transportation will be affected much with the establishment of the America's River Project. More tourists and residents will come downtown leading to potential transportation problems, Convenient access to the port is not available and I am concerned it may impact its success. We need an area to be a destination people want to come to and will come back for-- and for other businesses to feed off of these visitors (multiplier effect). The transportation impacts will come as growth continues. I envision significant transportation problems as more of the port is developed. Parking in downtown has helped alleviate some of the parking problems during festivals and events. I expect significant traffic drculation and access problems in the near future as more things open. I dont believe that the redevelopment efforts in the port have had significant impacts, but the magnitude of development and patronage expected will create a very high concentration of vehicles, pedestrians and parking facilities in the area. VI. How is Keyline Transit received in the community? An Important Community Service KeyLine Transit provides a very positive service for the community; it has great management and works well with the City Council. Unfortunately, KeyLine- like a lot of other organizations-- is strapped for cash and can't provide some of the services it wants to. I see KeyLine as a social service to those who can't afford to drive or don't drive. KeyLine is actually a fair system but it is hard to get people to use such a system in a small metro area. KeyLine has a good reputation in the community. We have a great relationship with them, as well. They have a great staff. KeyLine is trying to serve new subdivisions, change some routes around and provide more reliable service overall. There is a need to improve fixed route service and make it more convenient and reliable. Service is Underutilized Transit service is not used except out of necessity. Those (few) people who use KeyUne generally see it providing a valuable service. Most see it as a waste of money. While KeyLine staff has tried to make their services more reliable and economical, ridership continues to lag. KeyLine has iow utilization of its buses and is more of a social service. The hours of service are too limited-- the service ends too early at night which limits the number of people who can use it. Overall, the system is underutilized and basically a sodal service instead of a necessity. As an observer, KeyLine Transit has a Iow utilization of buses. Ridership on KeyLine Transit has really dropped off. T would recommend smaller buses that are more geared toward the elderly. Buses are not packed which wastes gas, leads to more polluUon, etc. In general, better service and routes are needed. KeyLine generally has Iow ridership. The system is very underutilized and acts more like a "sodal service" than a commuter-based system. Not enough people use KeyLine Transit. Getting other people to use transit is a challenge. People simply don't know how to use it. Marketing programs could include free buses for special events, greatly discounted rides for the Taste of Dubuque, etc. Generally Provides Service for Transit Dependent Population The perception is that KeyLine is a Iow income service. Only people that use KeyLine Transit are low-income, elderly. KeyLine is not perceived positively. Negative image includes the inconvenience and "shady characters" riding the bus. KeyLine primarily acts as a social service-- for handicapped, elderly and Iow income. Transit is generally considered an infrastructure service, not providing a transportation option for most people. The image of transit, especially of the young, is that the system is for old and weird people. VII. What are some deficiencies you detect in the current transit system? Service is Generally Inconvenient The existing system operates during limited and has too long of headways-- typically an hour long. In addition, the routing seems inefficient and relies too much on transfers. The transit system does not provide good access to areas or convenience, especially for the elderly community. The bus typically comes only once an hour which can problematic for many people. Over the last five to seven years, KeyLine has improved its service greatly. If it can continue to speed up its system and move persons in a reasonable length of time, it'll get even more persons to use-the system. believe that mom off-hour services can add convenience to the fixed mute. Service is lacking during the evenings. In general, the bus is not convenient. The bus is rather inconvenient. More / Improved Routes Need to Be Established All of the transit routes are based around the mall that leads to poor circulation in downtown; Station areas should be moved to Cable Car Square. Current transit service does not extend to several companies (like the technical park) and to the far west side. ! am not really familiar with the transit system but I would like to see people better able to get from the Ice Harbor to other areas Dubuque has to offer-- before the bulk of the people actually come. Keyline should be more demand responsive instead of dependent on a fixed route system. KeyLine should increase service, especially to the east side of the community. The casino uses private buses to transport patrons from west side hotels and will likely continue to do so. Current transit service doesn't serve enough locations-- espedally in the harbor area. Improve Communication KeyLine could provide more educational services to its residents. If people learn how to use transit, it will increase business to downtown. We must market and promote transit. Improve Coordination We should improve the coordination among the county, regional and pdvate transit services. I just don't think that much more could be supplemented. I feel like the council has tried everything and the cost of transit services still continue to climb. KeyLine should be coordinated more with human services. VIII. Do you think the redevelopment efforts in the port area are changing people's view of transit- particularly a fixed guideway option? Yes. Residents' View Of Transit Is Changing / Will Change. As the Port area continues to develop, people's attitude of transit will change. People will realize that transit is part of the "package" and good for visitors. New transit service will diminish sprawl. A viable transit service will mean more people will come downtown. A new transit service should foster growth. Yes, people are looking for increased ways to get into the downtown area. Businesses in the area feel they need to bring people from the port to other parts of the city. A fixed guideway trolley (or vintage trolley) is recognized by some as important. The redevelopment efforts are changing people's view of transit in the area, espedally when looking at it as a tourist, recreational or entertainment option. If promoted and marketed correctly, people will use it. The city will need some form of transportation to get people to where they need to go (from Point A to Point B). With everything that is occurring in the port area, you're going to want to have public transportation that is convenient. I believe people are understanding that some type of park-and-ride or transit circulator needs to be implemented. People who work or use downtown are starting to understand the need for transit service-- and they definitely don't want the port to become a big parking lot. There seems to be a lot of exdtement in downtown considering all the development that is occurring and the potential for a drculator transit service. There's limited public transportation now so additional transit alternatives are being looked at seriously I get calls all of the time asking how we are going to get from downtown to the port area. There's talk about a trolley system. I think people are interested to see some sort of trolley service enabling people to get to the port and back. No, Residents' View Of Transit Is Not Changing / Will Not Change. I don't think it will ever change the views of native Dubuque residents-- but may for visitors, espedally during conferences and special events. I don't believe the development is changing people's views on transit, transportation, or parking. In addition, I foresee such a system to be used by tourists only. The port development may change visitors' views on transit-- if a good system implemented-- but I don't feel that many residents in the Dubuque community will use it. I believe that people from Dubuque will not use a transit system unless it's very convenient; a new transit system could be a great amenity for visitors and tourists to use, however. Only people who have a notion of and a passion for the city's transportation issues are aware of any transit alternatives being considered. Other people who dont know much about the study consider it a joke. Most people concerned about the traffic being generated by development/redevelopment want changes made to the street system first. IX. Please reank where tranportation, redevelopment activities, environmental protection, and preserving the character of the community fall in the hierarchy of issues affecting the area. Transportation Ranking i Stakeholder Selections First i 1 Second i 8 Third 11 Fourth i 2 Redevelopment Activities Stakeholder Selections Ranking First 11 Second 6 Third 2 Fourth Preserving the Character of the Community _Ranking Stakeholder Selections I First i11 ISecond i2 ] Third ~2 I Fourth ii 3 Environmental Protection Ranking First Second Third Fourth Stakeholder Selections 0 0 X. How do you personally feel about implementing a fixed guideway option? Generally Positive Reactions I see a fixed guideway option as a great positive and a major attraction. I thinks it is absolutely necessary because whenever the city holds conferences and conventions, one of the major issues is transportation services. It would be a major benefit to have a public system that is attractive. believe there is a saturation of parking in both the port and downtown areas. A fixed guideway alignment would add character to Dubuque but it would have to be promoted as an experience. I see nothing wrong with having a rail system or street car to bring back the heritage of the city while moving people around quickly. At the same time, I would want to ensure the existing trolley service continues to operate in the city. I like the idea of having an impreved transit system in the downtown area. It would definitely benefit my business by getting more people through the doors. I believe that a transit alternative is absolutely critical to efficiently and effectively move people in the area-- especially so people can enjoy their stay without having to worry about parking their cars. I have streng feelings about having an exclusive route in the downtown area-- specifically a circulator route that has good frequency. think it's a good idea but I'd much prefer to see a trolley rather than rail. I'd like to see some sort of alignment done. I'm definitely in favor of it. I would lean toward a vintage trolley system because the cost would be lower than LRT-- a technology that could change the character of the downtown area. Rail could be more environmentally friendly than other alternatives, though. I'm inclined to support some sort of trolley system as long as the service would be flexible. Given all other factors, it would have to provide exposure to the community-- not just concentrated in one area. There is a need for peninsula transit system; the riverfront is a nicely planned themed area that the community does not want to see turn into a big parking lot. Mixed Reactions Rubber-tire trolleys make much more sense than LRT. That said, people are much more concerned with issues related to the road system (elevated access, bridge, etc.) than with transit. I don't have a problem with fixed rail but if it takes up a lot of space or you have to tear down some buildings, it could be a problem. I am concerned with how traffic would be combined with transit-- for example, if there is a need for a dedicated transit lane. I generally believe that people who use parking fadlities in the downtown and poke areas should get free transit rides; this will really encourage people to use transit and parking. Generally Negative Reactions People are not likely to pay to use an intra-port area shuttle. I believe there is no benefit from implementing transit to create a better connection. I don't believe it is truly beneficial. XI. What do you perceive would be the benifits of having a fixed guideway system in the downtown and port areas? Reduce the Need for Parking Keeps the port area from becoming a big parking lot. Improves parking problems while promoting tourism. Minimizes the need for new parking structures. Won't make the port area a big parking lot; could Save money from building more structured parking. Move people around without having to invest city money in new parking lots. Benefit Current Businesses Leads to a more reliable work force. Benefits businesses downtown by bringing more people through their doors. Spreads the wealth of visitors to downtown and port area businesses. Could help downtown merchants; won't tie people down to one area of downtown. Lead to Increased Economic Development Opportunities Spurs additional developments that would have a significant dollar impact on Dubuque. Induces additional economic development; more restaurants and entertainment. Promote Tourism Interesting novelty. Promotes spontaneous travel between tourist sites in town. Moves people around the city easily and quickly. Could be an attraction in itself, Brings toudsts back to the community. Great visitor attraction. Preserve the Area's History Preserves the city's heritage. Adds to the historical character of the area. Reduces Congestion & Improves Access to the Downtown / Port Areas Connects the area's attractions. Alleviates congestion in the downtown and port areas. Enhance the Area's Quality of Life Improves the area's quality of life. Provides environmentally-free travel. XII. What do you perceive would be the detriments of having a fixed guideway system in the downtown and port areas? Funding Issues and Perceived High Costs Poor use of scarce funds. Significant expense. May need to be heavily subsidized. Costs may pose a problem but I believe it is an absolute necessity to have this service. I don't want the city to spend money on something that won't be used. Costs may be high. Potential drain on city budget to operate and maintain a drculator system. Perception that it may consume public resources in an unsuccessful venture. Anticipated high costs. Local community might perceive it as expensive. Costs-- capital and operating. The cost might exceed the benefit. Funding-- specifically obtaining outside money sources. May Impact the Community's Character Might change the character of the downtown. Hopefully won't take up a lot of space downtown. What will be the impacts on the community? Localized benefit to the community; I would like it to be able to serve other hotels, bed and breakfasts, etc. outside of downtown. It has to be the right system or it could be detrimental to the success of the downtown area. We have to make sure it matches the community's character and is an attraction itself-- much like the port is an attraction. Educating the Public Must market it in a different way to the city bus or people won't want to ride it. It's going to take a lot of education efforts to get citizens of Dubuque to use the system. In addition, it is extremely important to make the system sleek, comfortable, convenient, and attractive and uphold the character of the community. It must look different than the basic city bus. Concerns About the Service Service is not flexible. I'm concerned the service would primarily serve tourists and not residents; we should try to make it accommodating for all. KeyLine needs to look at this issue carefully with respect to getting its current service tied into this new service. Losing On-Street Parking for Merchants Concerned about taking away front door parking, which many businesses rely on. Concemed for the loss of on-street parking spaces and pushing people into parking ramps. Other Issues Maintenance issues are a concern. A new system may hurt the existing trolley business but I would hope the city could work with the Naumans and keep them in business. APPENDIX Dubuque Downtown Transit Alternatives Analysis Interview Guide January, 2003 The purpose of these stakeholder interviews is to assess what business and community leaders of the City of Dubuque perceive to be the key transportation issues for the next twenty years. Each interview will run through a series of questions to develop an information base that can help to frame a, purpose and needs statement, as well as a list of project goals, objectives, and directives. We will also ask their opinion on how the city as a whole, individual neighborhoods, and private developments will benefit or be impacted by the implementation of a new transit technology or service in the city. Each interview should take approximately a half-hour. Each meeting will be documented for client review. Questions that may be asked include: · How is population and economic growth perceived in the city? · How do you see the city growing over the next twenty years? · What are the roadway deficiencies and/or boffdenecks within the downtown area? How have these transportation issues impacted the way that your business/agency operates? · In your opinion, how have the city's development/redevelopment efforts at the Port of Dubuque impacted transportation in the city? · How is Keyline Transit existing services received in the community? · Where do you see deficiencies in bus transit service that need to be supplemented? · Do you think that the redevelopment efforts in the port area are changing people's view of transit options · Rank where transportation, redevelopment activities, environmental protection, and preserving the character of the community fall in the hierarchy of issues affecting the city. How do you feel about implementing a rail or rubber-tired transit technology alignment to connect the port to downtown? What do you perceive will be the benefits (e,g. provide a desired service) or a detriment (e.g. change character of community)? What specific attractions or activity centers near the downtown area should be served by transit in downtown?