Travel Iowa Tourism Grant Application and Award Copyrighted
January 6, 2020
City of Dubuque Consent Items # 22.
ITEM TITLE: Travel lowa Tourism GrantApplication and Award
SUM MARY: City Manager recommending acceptance of a grant award
from the lowa Economic DevelopmentAuthority's Travel
lowa Tourism Grant program to support promotion of the
City's Art on the River program in 2020.
SUGGESTED DISPOSITION: Suggested Disposition: Receiveand File;Approve
ATTACHMENTS:
Description Type
Travel lowa Tourism GrantApplication and Award-MVM City Manager Memo
Memo
Memo to City Manager re Travel lowa Tourism Grant Staff Memo
award
Award Letter from IEDA re Tra�l lowa Tourism Grant Supporting Documentation
Award
PDF of grant application to Tra�l lowa Tourism Grant Supporting Documentation
program
Dubuque
THE CITY OF �
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TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Travel lowa Tourism Grant Application and Award
DATE: December 30, 2019
Arts & Cultural Affairs Coordinator Jenni Petersen-Brant recommends City Council
acceptance of a $5,000 grant award from the lowa Economic Development Authority's
Travel lowa Tourism Grant program to support promotion of the City's Art on the River
program in 2020. The required 25% cash match has already been budgeted.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
v
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Jenni Petersen-Brant, Arts & Cultural Affairs Coordinator
DUbUqUC Economic Development Department
THE CITY OF � Office of Arts&Cultural Affairs
NI-MEPIC7 City 1300 Main St
D�L L �,��,��,�����, Dubuque,IA 52001
� � � � � � Office(563)589-4393
TTY(563)690-6678
200h2012�2013 http://www.cityofdubuque.org
Masterpiece on the Mississippi Zoi�.zoi9
TO: Michael C. Van Milligen, City Manager
FROM: Jenni Petersen-Brant, Arts & Cultural Affairs Coordinator
SUBJECT: Travel lowa Tourism Grant Application and Award
DATE: December 26, 2019
INTRODUCTION
The purpose of this memorandum is to seek acceptance of a $5,000 grant award from
the lowa Economic Development Authority's (IEDA) Travel lowa Tourism Grant (ITG)
program to support promotion of the City's Art on the River (AOTR) program in 2020.
BACKGROUND
IEDA's ITG program promotes tourism in lowa by funding tourism-related marketing
initiatives, meetings, and events that benefit both local economies and the state's
economy. Applications are available annually in the Fall and requests of up to $5,000
are considered.
Art on the River, the City's public art program which is funded through the operating
budget of the Office of Arts and Cultural Affairs under the Economic Development
Department, has an annual budget of $30,000. 6.5% ($1,950) of this budget is
dedicated to paid promotional efforts, 62% of that ($1,200) towards informational
brochures, available at the exhibition's kiosks and locations throughout Dubuque.
DISCUSSION
In anticipation of the 15t" anniversary of Art on the River in 2020-21, the Art on the River
Planning Committee has placed importance on the need to boost promotion of the City's
premier public art program. Boosted promotion has been identified as a key strategy in
reigniting local engagement, reaching new and more diverse audiences both locally and
throughout the region, and expanding the pool of applying artists.
The IEDA's ITG program aligned with the Planning Committee's goals and in response
to their call for proposal, a wholistic marketing strategy budgeted at $8,316 was
developed by the Arts & Cultural Affairs Coordinator with advisement from the City's
PIO office to submit for potential grant funding. The submitted grant proposal was
successful, awarding $5,000 to the Office of Arts and Cultural Affairs pending approval
of the grant application by City Council and signature of the grant agreement by the City
Manager. The remaining $3,316 of the proposed marketing strategy will be expensed to
remaining FY20 AOTR funds and anticipated FY21 AOTR budget accordingly as a cash
match of 25°k or more was a requirement of the grant.
BUDGETIMPACT
There is no budget impact as expenditures will be covered by the reimbursement of
grant funds or the Office of Arts and Cultural Affairs FY20 or FY21 Operating Budget.
RECOMMENDATION/ACTION STEP
I respectfully request approval of the lowa Economic Development Authority's (IEDA)
Travel lowa Tourism Grant (ITG) request and acceptance of the subsequent $5,000
award offer.
Cc: Jill Connors, Economic Development Director
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Wednesday, September 18, 2019
trave�
I � )WQN lowa Tourism Grants
Application deadline is 4:00 p.m. on September 25, 2019.
Complete the entire application.
Incomplete applications are ineligible for funding.
Contact Katie Kenne with questions: katie.kenne(u�iowaeda.com or 515.348.6258
Program Overview
The lowa Tourism Grant(ITG)_program promotes tourism in lowa byfundingtourisrrrrelated marketing initiatives,
meetings and events that benefit both local economies and the state's economy.Applications are available annually,and
preference will be given tothose that support the overall marketing plan of the lowa Economic Development Authority
(IEDA) in terms of its target audiences and messaging.
IEDA/lowa Tourism Office Marketing Plan
lowa's population has remained relatively constant in recentyears while at the same time unemployment rates have
declined to a historical low and boomers are retiring at a rapid rate.The state needs to attract more people— visitors and
residents —to both explore within and to relocate to lowa.A multi-phase research study found most people outside lowa
simply don't know enough about the state to form an accurate opinion.Current perceptions of lowa are outdated,but
overall neutral,and can be shifted by sharing facts.Sharing information about lowa's tourism attractions and business-
friendly attributes equally increased favorabilitytoward lowa, interest in visiting and considering lowa as a place to live.
Therefore, IEDAs integrated marketing campaign delivers consistent messaging about lowa's benefits fortravelers,
residents and future residents.
IEDA/lowa Tourism Office Target Audiences
• Youngadults (GenZandMillennialsages22-29) lookingtostartand/orgrowacareerandgainnewexperiences
• Young families (Millennials and Gen X ages 30-39)wanting to make family memories and discover a work/life
balance
• Middle-aged adults (Gen X and Boomers ages 40-55)with disposable income that may recommend lowa to
younger generations
IEDA/lowa Tourism Office Messaging
• Affordability of travel and cost of living/doing business
• Economic viability of communities and careers
• Naturalbeautyforvisitingandqualityoflife
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• Culture and lifestyle from art to festivals, breweries and restaurants
Readan overviewof IEDA's marketingplan here.
Eligibility
Applicants must be a tourisrrrrelated entity based in lowa.This includes nonprofits,for-profits,cities,counties, and
regional government and planning entities.Organizations aren't required to be members of their respective region (Central
lowa Tourism Region, Eastern lowa Tourism Association or Western lowa Tourism Region)to apply.
Applicants may submit one application per funding cycle.The same project cannot receive funding from the ITG program
two years in a row.
Funding
Minimumgrantrequest: $2,500
Maximumgrantrequest: $5,000
• All funds requested must be whole numbers between$2,500 to$5,000 and be in increments of$500. (i.e.$2,500;
$3,000;$3,500;etc.)
Application Requirements
Each application must contain the following:
• Applicant name,address, email, phone number, contact person and federal identification number
• Description of how the application supports IEDAs marketing plan traveliowa.com/Marketing Plan Overview.pdf
• Selection of the primary focus of the project
• Advertising(i.e., purchasing spots for radio,TV, billboard, newspaper, social media,etc.)
• Print production(i.e., signage, postcards, print advertisements,etc.)
• Multimedia production(i.e., video, podcasts,animation graphics, etc.)
• Meeting or Event
• Selection of the IEDA Target Audience(s)the project aligns with
• Selection of the IEDA message the project aligns with
• Documentation that the grant request is consistent with the cost of implementing the project,which includes
vendor quotes, bids,advertising rate sheets and invoices.Documentation must total at least the grant amount
request plus the cash match
• Written documentation establishing the amount and source of the required 25 percent cash match
• Description of the plan to recognize I EDA/lowa Tourism Office for its investment in the project(rravei iowa credic
language and logos are at traveliowa.com/logos
• Applicants that are an event, attraction, restaurant or lodging facility must have an updated listing on
traveliowa.com
Eligible F�cpenses
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All project expenses (grant request plus cash match) must directly relate tothe implementation of a tourisrrrrelated
marketing initiative, meeting, or event and be incurred within the calendar year(January 2020—December 2020).
Examples of eligible expenses include:
• Costs associated with executing marketing tactics and strategies, including planning, design and production of
advertising, print materials,digital tools and exhibits for consumer-focused tradeshows
• Payments to speakers or entertainers,venue rental and equipment rental fortourisrrrrelated educational meetings
or events
Any expense that doesnt directly relate to the project is ineligible for funding.Examples include:
• Staff salaries and wages
• Vertical infrastructure
• Equipment and software
• Postage
• Marketing programs already subsidized bythe lowa Tourism Office or a tourism region
• All travel, meal and lodging casts of staff and contractors
• Alcoholic beverages
• Solicitation efforts
• Lobbying fees
• Projects that receive funding from the Regional Sports Authority District program
• Prizes given to participants or attendees
Scoring Criteria
Eligible applications receive a score between zero and 100 points:
• Project Information - 20 points
• Economic Impact&Ability to Promote Tourism Industry Grow[h - 20 points
• Innovation - 20 points
• Need - 15 points
• Sustainability- 10 points
• Budget- 10 points
• Collaboration - 5 points
Applicant Information
Applicant Organization
City of Dubuque
Contact Person
Jenni Petersen-Brant
Address
50 West 13th St
Dubuque, IA, 52001
County
lowa
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Phone Number
(563) 690-6059
Email
jbrant@cityofdubuq ue.org
Applicants that are attractions, restaurants, or lodging facilities or hosting an event MUST have submitted and/or
updated their listing at traveliowa.com within the last 18 months.
Submitted/Updated listing at traveliowa.com?
Yes
Project Name
Boosted Marketing Campaign for the 15th
Anniversary of Art on the River
Which messaging pillar(s) does your project
align with? (select all that apply)
Economic viability of communities and
careers
Natural beauty for visiting and quality of life
Culture and lifestyle from art to festivals,
breweries and restaurants
Project Summary
The City of Dubuque will implement a Boosted
Marketing Campaign for the 15th Anniversary of its
premier public art exhibition,Art on the River,
utilizing print, social media, digital, and radio.
Project Completion Date (between January 1,
2020 - December 31, 2020)
Thursday, December 31, 2020
Grant Request
5000
Cash Match
3316
Project Cost
7000
How will you acknowledge the lowa Tourism
Office for its investment in your project?
The lowa Tourism Office will be acknowledged by
including its logo on all Art on the River (AOTR)
print materials (brochures, print ads, posters in
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Jule buses, onsite informational kiosks) and
credit language will be included whenever possible
especially on the AOTR website, press releases,
Facebook events, and Instagram posts. Because
social media is one of the primarily tools being
used in the Boosted Marketing Campaign, lowa
Tourism Office will also be tagged in any posts
related to AOTR. Staff will also ensure that the
lowa Tourism Office is mentioned in any
interviews and video footage.
PROJECT
DESCRIPTION
Describe your project.
The City of Dubuque seeks funding to implement a
Boosted Marketing Campaign for the 15th
Anniversary ofthe City's premier public art
exhibition, Art on the River (AOTR). Since inception
in 2016, AOTR has been a public art exhibition
featuring 10 new sculptures installed against the
backdrop of the Mississippi River at the Port of
Dubuque each year. AOTR was created and is
implemented by the City of Dubuque to enhance
the Mississippi Riverwalk while serving as the
City's most visible demonstration of support for
the arts.
AOTR is free, fully accessible, and open to the
public year round. To date, the City has invested
$420,000 in AOTR; 6.5°io of the program's $30,000
annual budget is available for marketing, limiting
the scope ofthe marketing to promotion ofthe
exhibiYs Grand Opening reception in August. The
15th Anniversary Boosted Marketing Campaign will
span several months using new and traditional
strategies to reignite local engagement, attract
new visitors, and reach audiences from greater
distances who want to visit or possibly relocate to
Dubuque.
Explain how the project aligns with IEDA's
marketing campaign.
The AOTR Boosted Marketing Campaign aligns
with IEDA's Marketing campaign by investing in the
promotion of an established and accessible arts
attraction to:
1) Continue to strengthen Dubuque's reputation as
a community with a thriving arts and culture scene
and thus a more liveable and vibrant community
for current residents and potential newcomers.
2) Help lay to rest stereotypes of lowa as a 'fly-
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over' state and instead expand its growing notarity
of being a state with an active arts, culture, and
entertainment scene, while raising the bar on
investment in the arts for surrounding states and
regional communities.
3) Speak to young families,young adults, and baby
boomers seeking low-cost and physically
accessible opportunities to enjoy the natural
treasures of lowa in conjunction with cultural
programs.
Explain the timeline for implementation for
your project.
Jan: Create 7-month social media content
calendar promoting existing exhibit. Create, install
first run of posters for Jule (City) bus interiors.
Jan-July: Post, boost on Facebook and Instagram
creating buzz for upcoming 15th anniversary and
its call for artists.
April-May: Develop initial print and digital for AOTR
2020 sculptures with the City's Public Information
Office. Additional collateral needed once new
sculptures installed late July 2020.
June-Dec: Place collateral in print publications.
Install 2nd poster run in bus interiors.
July: Yard signs installed by Arts Commission and
City's Arts Master Plan volunteers. Create 5-month
content calendar highlighting Grand Opening event
and new sculptures;content implemented, boosted
July-Dec. IPR ads run late July-early August.
Aug: Grand Opening of AOTR 2020. Brochures
printed and distributed via Travel Dubuque.
Oct: Travel Dubuque Pocket Map printed and
distributed
Nov: 2nd use Travel Dubuque Brochure Distribution
program.
*Does not include the AOTR planning and
implementation schedule.
Explain how state funds will be used
State funds will work in tandem with annual
program operating funds for the City for the
planning and implementation of AOTR, an annual
budget of $30,000. $2000 is dedicated to marketing
to print 10,000 full-color brochures, place an ad in
Dubuque's bi-weekly go-to arts and
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entertainment publication for the AOTR Grand
Opening, place an ad in Dubuque's go-to monthly
social magazine for the AOTR Grand Opening, and
limited boosts on Social Media.
Travel lowa's $5,000 investment will bolster
established marketing with the resources needed
for a more extensive multi-pronged, year-long
approach that significantly increases our Social
Media reach, creates multi-month visibility in area
publications, e�ends distribution of brochures to a
180-mile radius, connect with residents who use
public transportation, and adopt marketing tactics
that are effective for other local arts agencies I.e.
the yard signs and a Travel Dubuque partnership.
Increased paid promotion will boost the free area
news coverage.
ECONOMIC IMPACT
AND ABILITY TO
PROMOTE TOURISM
INDUSTRY GROWTH
Explain how your project supports IEDA's
mission and aligns with IEDA's marketing
campaign.
As it is the mission of IEDA to strengthen
economic and community vitality by building
partnerships and leveraging resources to make
lowa the choice for people and business, our
AOTR Boosted Marketing Campaign will magnify
the impact of an established attraction, originally
launched in 2006 in sync with revitalization and
redevelopment efforts at the Port of Dubuque. The
arts are one of Dubuque's go-to tools for enriching
and adding value to the quality of life;AOTR is a
cornerstone of the City's arts programs and has
inspired the creation of 20+ large-scale downtown
outdoor murals. In extending how AOTR is
marketed and who it is marketed to, we will draw
tourists of all ages and incomes, engage families,
and create a positive impact on our business
sector's bottom line and recruitment efforts. This
will nurture the continued expansion of local arts
opportunities and thus continue to transform our
reputation from that of forgotten riverfront town to
vibrant community of diverse experiences, low
crime, and beautiful places. By drawing new eyes
to AOTR, a waterfront public art exhibition, we will
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increase attention on one of our most valued
resources,the Mississippi River, and support
viability of all Port of Dubuque businesses.
Briefly outline your organization's marketing
strategy, including targets and distribution
plans. How does this project fit your strategy?
The City of Dubuques Office ofArts and Cultural
Affairs' overall marketing strategy leans heavily on
the use of free channels to get our message and
activities out to all of the citizen's of Dubuque. We
often rely on press releases being picked up by
local news outlets and reach out to our partners
such as Travel Dubuque and arts grantees for word
of mouth promotion and sharing on social media.
Our paid marketing is limited and is focuses on
local print ads and boosted social media posts. To
be honest, our overall marketing strategy needs
work. Boosting the promotion of Art on the River
will allow us to test some new approaches and
develop a strategy for this particular program to
influence our overall marketing efforts. It is our
goal to use this investment from the State and
thus the increase in our paid marketing to
demonstrate to local officials the need for
additional resources for promotion.
What will be the economic impact of your
project locally, regionally and statewide?
By implementing a Boosted Marketing Campaign
and increasing traffic to the Mississippi Riverwalk,
we will positively impact the businesses located at
the Port of Dubuque. These businesses include a
casino, a museum, multiple restaurants, a lodging
establishment, and a winery because visiting a free
outdoor arts attraction goes hand-in-hand with
planning an overnight stay, grabbing a bite to eat,
or exploring what other cultural opportunities are
in the immediate vicinity.
How you will measure the impact of your
project?
In partnership with Travel Dubuque and their
methods of calculating economic impact of area
events, we will look for increases in spending on
lodging, food, gas, and local sales tax revenues.
Traffic to the AOTR website, Facebook, and
Instagram will be analyzed and evaluated.
Businesses at the Port of Dubuque will be
interviewed for feedback and to report on
increased physical traffic along the Mississippi
Riverwalk, or to their establishments. We will also
be able to evaluate the impact of the Boosted
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Marketing Campaign by the general chatter about
AOTR, whether or not we see an increase in artists
applying to take part in it,the amount of news
coverage we get on the program, and how many
brochures we go through by the end of the year. It
is our hope that the Boosted Marketing Campaign
will lead to local businesses choosing to purchase
the sculptures and thus making them a permanent
part of the landscape of our community.
INNOVATION - 20
Points
Is this a new event or marketing initiative?
Yes
Describe the innovative qualities of your
project and how this project enhances your
existing work.
The Boosted Marketing Campaign is innovative in
that it takes a holistic approach to promoting an
attraction that is free, outdoors, appropriate for all
ages, and fully accessible. By combining the use of
targeted Social Media, well-established print
publication, and partnerships with Travel Dubuque
with unexpected methods such as posters inside
all City buses along with yard signs in citizens
yards, the reach of our efforts will feel both
homegrown and all-encompassing. Our project
relies on the strengths in our community such as
the effective work of Travel Dubuque and the loyal
listenership of lowa Public Radio to promote AOTR
to locals and visitors alike. The impact of drawing
new attention to AOTR will also cause a positive
ripple effect that increases the visibility of others
attractions at the Port of Dubuque such as the
National Mississippi River Museum,the Diamond
Jo Casino,the Grand Harbor Resort, Star City
Brewing, and Stone Cliff Winery.
Explain how you will use new media tactics to
connect with the IEDA target audience(s).
Social Media (Facebook and Instagram) will be
used throughout all of 2020. Two content
calendars will be created and implemented, one
that uses the existing installation and the 2020 call
for artists, and another that highlights the August
Grand Opening and the new sculptures that will be
installed in July. Content will include photos,
artists interviews, and push the voting for
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our People's Choice award. Select posts will be
boosted throughout the year, investing an average
of $70 monthly across our Social Media platforms
using the IEDA target audiences as the target of
our posts. City staff will be encouraged to take
and share selfies of themselves or with their
families with the hashtag #artontheriverto inspire
the public to do the same.
Travel Dubuque's Email Advertorial will allow us to
promote AOTR to their 10,000+ email list. These
email messages will include AOTR images and a
url link driving traffic back to our website where
visitors will find more information including
images, email signup forms, and past AOTR videos
created by City Cable TV.
NEED
Will your project go forward without this grant?
No
Explain the need for state funds to implement
this project.
Art on the River as a public art exhibit and the
programming associated with it will take place
however if we are not successful in our Travel
lowa grant request, the Boosted Marketing
Campaign to promote it will not go forward. The
City's previous investment in marketing the Grand
Opening event and Art on the River as a year-long
attraction will be limited to printing the brochures,
placing 2local ads, and minimal spending on
boosted Social Media posts with a continued
reliance on local news to cover the program.
What additional funding sources have been
pursued to fund this project?
At this time, we have not pursued other funding
that would replace the request being made to
Travel lowa. We have options that we could
explore such as sponsorship from local
businesses and project grant support from the
lowa Arts Council.
SUSTAINABILITY
Describe the plans to continue and sustain the
project upon completion.
Securing funds from the State of lowa will be
leveraged to make the case to the Dubuque City
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Council that an increase in the program's overall
operating budget in FY21 would be an effective
investment to increase promotion of Dubuque and
help the City achieve iYs goals of attracting and
retaining new families and a workforce through
diverse arts, access to culture, and community
vitality.
The increased promotion and visibility of AOTR
2020 will make the program one that is more
attractive for investment from area business
sponsors. We anticipate that business
sponsorship requests will increase for FY21 to
continue the marketing approaches that we find to
be the most effective for the AOTR program.
We do not anticipate that we will duplicate this
Boosted Marketing Campaign in FY21 but instead
plan to incorporate and expand upon the most
effective tactics with future AOTR exhibits. As the
marketing budget for AOTR has always been very
limited, we have never had the opportunity to
explore certain methods or adopt a year-long
campaign.
How will the projecYs success be measured?
In partnership with Travel Dubuque and their
methods of calculating economic impact of area
events, we hope to see an increase in lodging,
food sales, and local sales tax. Traffic to the AOTR
website, Facebook, and Instagram will be analyzed
and evaluated. Businesses at the Port of Dubuque
will be surveyed for evidence of increased physical
traffic along the Mississippi Riverwalk, or to their
establishments. We will also be able to evaluate
the success of the Boosted Marketing Campaign
by the general buzz about AOTR, whether or not we
see an increase in artists applying to take part in it,
the amount of news coverage we get on the
program, and how many brochures we go through
by the end of the year.
The overall impact of the program is shared each
November with the Dubuque City Council and
regularly with the Arts and Culture Advisory
Commission. Our goal is to look at all of these
areas in evaluating the effectiveness of the
Boosted Marketing to inform future funding
requests.
How will the projecYs benefits be utilized for
future marketing endeavors?
Boosted and targeted posts on Social Media will
expand our reach to non-followers of our
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Facebook and Instagram profiles. By following up
reactions and shares with invitations to like or
follow us, our engaged audience will increase.
New page / profile followers will positively impact
our organic reach going forward.
The yard sign design will be done in such a way
that they will be usable (with the application of a
vinyl featuring the new Grand Opening date) from
year to year.
COLLABORATION
If this is a collaborative project, list each
partner and explain their role.
City of Dubuque Public Information Office - design
print and digital marketing pieces
City of Dubuque Arts Commission - helps to
faciliate the planning and implementation of the
AOTR exhibit
BUDGET - 10 Points
In the budget table below, list all eligible expenses that are part of the grant request. Add additional lines
as necessary. Only include expenses that will be paid with grant funds and the cash match. WHOLE
DOLLAR AMOUNTS ONLY.
Budget Table
R M T
a o
Vendor Description Ue t t
st c a
h I
Faceboo Boosted Event on Social Media. 30-day boost of call for artists, 30-day boost of 1 1
k Grand Opening. Target audiences outlined in IEDA Marketing Research. 0 0 0
0 0
Faceboo Boosted Posts on Social Media. 2 general boosts, 10 boosts of individual 5 5
k sculptures / artists. Target audiences outlined in IEDA Marketing Research. 0 0 0
0 0
Instagra Boosted Posts on Social Media. 2 general boosts, 10 boosts of individual p 4 4
m sculptures/artists. Target audiences outlined in IEDA Marketing Research. p 0 p
Travel 5 5
Dubuque Pocket Map, 2.95"x4.33" print ad. 20,000 printed and distributed. 0 0 0
0 0
1z
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R M T
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Vendor Description Ue t t
st c a
h I
7 7
Dubu I ue Brochure Distribution Program, 2 quarters. See rate sheet for distribution. 0 p 5
q 0 0
Travel Email Advertorial. 2x featured in Travel Dubuque monthly email to mailing list 2 2 5
Dubuque of 10,000+ subscribers. One in July, another in October. 5 5 0
0 0 0
365ink Print, area biweekly entertainment guide. Place 1 ad July through October. 1/4 0 9 9
page ad.
0 6 6
1
Julien's Print, monthly arts &culture publication. Place 1 ad July through October (Arts) 8 4 2
Journal issue. 1/3 page ad. p p 6
0
4 4 9
The Jule 11"x17" posters installed inside 16 public transit buses. Install Jan-Dec. 5 5 0
0 0 0
Digital Yard Signs. 24"x18" signs featuring the AOTR logo, Grand Opening date. To be 4 4
Design installed in yards of Arts Commission and Arts Master Plan Volunteers. 0 5 5
0 0
Brochures, 10,000 bi-fold full-color brochures featuring the 2020 AOTR 1 1
Union- sculptures and artists. To be distributed locally and through Travel Dubuque 0 2 2
Brochure Distribution program. 0 0
0 0
� 1 1
IPR lowa Radio ads. 50 spots over the span of 2 weeks in lead up to the AOTR Grand 0 � 1
Radlo) Opening in August. 20°io discount off rate sheet quoted. 0 p 2
0 0
Cash Match Letter
` travel iowa.pdf
Other Attachments
Both forms can be downloaded from the lowa Tourism GranYs webpage.
13
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Minority Impact Statement
, minority impact.pdf
Applicant Organization's W-9
, W-9 Cityof DBQ.pdf
14
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Select the primary focus of the project
Advertising (i.e., purchasing spots for radio,
TV, billboard, newspaper, social media, etc.)
Which target audience(s) does your project
align with? (select all that apply)
Young adults (Gen Z and Millennials ages 22-
29) looking to start and/or grow a career and
gain new experiences
Young families (Millennials and Gen X ages
30-39) wanting to make family memories and
discover a work/life balance
Middle-aged adults (Gen X and Boomers ages
40-55) with disposable income that may
recommend lowa to younger generations
Applications will be scored based on the following criteria. Please refer to guidelines for information
that should be included under each criteria.
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