Loading...
Travel Iowa Tourism Grant Application and Award Copyrighted January 6, 2020 City of Dubuque Consent Items # 22. ITEM TITLE: Travel lowa Tourism GrantApplication and Award SUM MARY: City Manager recommending acceptance of a grant award from the lowa Economic DevelopmentAuthority's Travel lowa Tourism Grant program to support promotion of the City's Art on the River program in 2020. SUGGESTED DISPOSITION: Suggested Disposition: Receiveand File;Approve ATTACHMENTS: Description Type Travel lowa Tourism GrantApplication and Award-MVM City Manager Memo Memo Memo to City Manager re Travel lowa Tourism Grant Staff Memo award Award Letter from IEDA re Tra�l lowa Tourism Grant Supporting Documentation Award PDF of grant application to Tra�l lowa Tourism Grant Supporting Documentation program Dubuque THE CITY OF � uI�AaMca cih DuB E � � I � � I Maste iece on the Mississi i Zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Travel lowa Tourism Grant Application and Award DATE: December 30, 2019 Arts & Cultural Affairs Coordinator Jenni Petersen-Brant recommends City Council acceptance of a $5,000 grant award from the lowa Economic Development Authority's Travel lowa Tourism Grant program to support promotion of the City's Art on the River program in 2020. The required 25% cash match has already been budgeted. I concur with the recommendation and respectfully request Mayor and City Council approval. v Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Jenni Petersen-Brant, Arts & Cultural Affairs Coordinator DUbUqUC Economic Development Department THE CITY OF � Office of Arts&Cultural Affairs NI-MEPIC7 City 1300 Main St D�L L �,��,��,�����, Dubuque,IA 52001 � � � � � � Office(563)589-4393 TTY(563)690-6678 200h2012�2013 http://www.cityofdubuque.org Masterpiece on the Mississippi Zoi�.zoi9 TO: Michael C. Van Milligen, City Manager FROM: Jenni Petersen-Brant, Arts & Cultural Affairs Coordinator SUBJECT: Travel lowa Tourism Grant Application and Award DATE: December 26, 2019 INTRODUCTION The purpose of this memorandum is to seek acceptance of a $5,000 grant award from the lowa Economic Development Authority's (IEDA) Travel lowa Tourism Grant (ITG) program to support promotion of the City's Art on the River (AOTR) program in 2020. BACKGROUND IEDA's ITG program promotes tourism in lowa by funding tourism-related marketing initiatives, meetings, and events that benefit both local economies and the state's economy. Applications are available annually in the Fall and requests of up to $5,000 are considered. Art on the River, the City's public art program which is funded through the operating budget of the Office of Arts and Cultural Affairs under the Economic Development Department, has an annual budget of $30,000. 6.5% ($1,950) of this budget is dedicated to paid promotional efforts, 62% of that ($1,200) towards informational brochures, available at the exhibition's kiosks and locations throughout Dubuque. DISCUSSION In anticipation of the 15t" anniversary of Art on the River in 2020-21, the Art on the River Planning Committee has placed importance on the need to boost promotion of the City's premier public art program. Boosted promotion has been identified as a key strategy in reigniting local engagement, reaching new and more diverse audiences both locally and throughout the region, and expanding the pool of applying artists. The IEDA's ITG program aligned with the Planning Committee's goals and in response to their call for proposal, a wholistic marketing strategy budgeted at $8,316 was developed by the Arts & Cultural Affairs Coordinator with advisement from the City's PIO office to submit for potential grant funding. The submitted grant proposal was successful, awarding $5,000 to the Office of Arts and Cultural Affairs pending approval of the grant application by City Council and signature of the grant agreement by the City Manager. The remaining $3,316 of the proposed marketing strategy will be expensed to remaining FY20 AOTR funds and anticipated FY21 AOTR budget accordingly as a cash match of 25°k or more was a requirement of the grant. BUDGETIMPACT There is no budget impact as expenditures will be covered by the reimbursement of grant funds or the Office of Arts and Cultural Affairs FY20 or FY21 Operating Budget. RECOMMENDATION/ACTION STEP I respectfully request approval of the lowa Economic Development Authority's (IEDA) Travel lowa Tourism Grant (ITG) request and acceptance of the subsequent $5,000 award offer. Cc: Jill Connors, Economic Development Director icM1 E u�in;oEVE� vi�earaurHoum _ I V Vf� mo�embe�is, zoi9�r ie�m Peee,:e�a,a�e ary or outuque so wen �m n o�t�q�e, iowaszooi oea,ie�m Peee,:e�-e,a�r. mn�amia�ionsi i am pieased m inform you ma�me ary of outuque iseiiamie m mcewe a�ane award of Ss,000 m�o�an me iowa e��om m oe�eiopm e�e n�monry Oeon7 s,ai yea�zozo iowa m�n� ea�e�yde foryour proJec[, Boarted MaikeNng Campa(gn forthe 15thAnnivermry ofArt on the Fivei. W e werethtllled to recelvea tremendous responseto the pmgam. W e recelved 95 appllatlonsseeking er$Q23,000 In gan[funding.A[eam of your Indu4ry peers dedl�[ed many hours[o arefully revlewing and a�esSng each appllc[lon[o ddertn Inesuccesful appllan[sand[he am ow[of each gan[awaN. The award amowt above Is based on the Informa[lon sa out In your appllc[lon and Is pmvlded at thlstlm e s lelyforyo�ri�formano�a�doo��eme�ce. mercnerenisleaer�orieon'samo��allbe�o�nr�edma�ee a oo�ean, oo�ean eerm, promire, a�aa�eee, �a�oe or reprere�e�io�of enean�al award yo� may expen m reoe�ve. The amoune of eneac[ual award is connnqene upon au ene tollowmq�. (17 ene appliable n��mry pro�iso�sa�d admimnr�i�e r�l�; (z7 ene eerms of a formal, wriae� oo�eatt e�eered wien [aner� owaTourisn Anncianon &GmeKoelker; and (3JthesumessfW mmplenon ofall appliable pmJec[ reqWrements. Vour gant mntact will be�nt in a few weeksby Gme Koelker. An authorized representa[me of the Crcy of �ubuque and Gme Koelker m ust eadi sgi the mntact Unnl the mntac[is ezecuted, Gme Koelker has no obllganon m authonzefundstorallowable proJec[m4s. If a mntac[Isnot sgned, pmJec[m4s wlll not be pmmded by �me Koelker. Should you haveany quemonsregaNmgtMsawaN, please mn[act meat kaoekenne@iowaedamm or 5153a8.G158. 5hould you haveany que4lonsregarding[he mn[ac[andfund dlsbursemen[, pleaze mn[ac[ �me Koelkerat�me@easemiowa[ourisn.or� Slncerely, �/ I� �NIIM1@.. KatleKenne Ou[reach and Engagem en[moNlna[or iowam��i� ae�eneon ¢�. �meKoelker, Eastem IowaTounsn Aondanon Wednesday, September 18, 2019 trave� I � )WQN lowa Tourism Grants Application deadline is 4:00 p.m. on September 25, 2019. Complete the entire application. Incomplete applications are ineligible for funding. Contact Katie Kenne with questions: katie.kenne(u�iowaeda.com or 515.348.6258 Program Overview The lowa Tourism Grant(ITG)_program promotes tourism in lowa byfundingtourisrrrrelated marketing initiatives, meetings and events that benefit both local economies and the state's economy.Applications are available annually,and preference will be given tothose that support the overall marketing plan of the lowa Economic Development Authority (IEDA) in terms of its target audiences and messaging. IEDA/lowa Tourism Office Marketing Plan lowa's population has remained relatively constant in recentyears while at the same time unemployment rates have declined to a historical low and boomers are retiring at a rapid rate.The state needs to attract more people— visitors and residents —to both explore within and to relocate to lowa.A multi-phase research study found most people outside lowa simply don't know enough about the state to form an accurate opinion.Current perceptions of lowa are outdated,but overall neutral,and can be shifted by sharing facts.Sharing information about lowa's tourism attractions and business- friendly attributes equally increased favorabilitytoward lowa, interest in visiting and considering lowa as a place to live. Therefore, IEDAs integrated marketing campaign delivers consistent messaging about lowa's benefits fortravelers, residents and future residents. IEDA/lowa Tourism Office Target Audiences • Youngadults (GenZandMillennialsages22-29) lookingtostartand/orgrowacareerandgainnewexperiences • Young families (Millennials and Gen X ages 30-39)wanting to make family memories and discover a work/life balance • Middle-aged adults (Gen X and Boomers ages 40-55)with disposable income that may recommend lowa to younger generations IEDA/lowa Tourism Office Messaging • Affordability of travel and cost of living/doing business • Economic viability of communities and careers • Naturalbeautyforvisitingandqualityoflife 1 Create your own automated PDFs with JotForm PDF Editor , • Culture and lifestyle from art to festivals, breweries and restaurants Readan overviewof IEDA's marketingplan here. Eligibility Applicants must be a tourisrrrrelated entity based in lowa.This includes nonprofits,for-profits,cities,counties, and regional government and planning entities.Organizations aren't required to be members of their respective region (Central lowa Tourism Region, Eastern lowa Tourism Association or Western lowa Tourism Region)to apply. Applicants may submit one application per funding cycle.The same project cannot receive funding from the ITG program two years in a row. Funding Minimumgrantrequest: $2,500 Maximumgrantrequest: $5,000 • All funds requested must be whole numbers between$2,500 to$5,000 and be in increments of$500. (i.e.$2,500; $3,000;$3,500;etc.) Application Requirements Each application must contain the following: • Applicant name,address, email, phone number, contact person and federal identification number • Description of how the application supports IEDAs marketing plan traveliowa.com/Marketing Plan Overview.pdf • Selection of the primary focus of the project • Advertising(i.e., purchasing spots for radio,TV, billboard, newspaper, social media,etc.) • Print production(i.e., signage, postcards, print advertisements,etc.) • Multimedia production(i.e., video, podcasts,animation graphics, etc.) • Meeting or Event • Selection of the IEDA Target Audience(s)the project aligns with • Selection of the IEDA message the project aligns with • Documentation that the grant request is consistent with the cost of implementing the project,which includes vendor quotes, bids,advertising rate sheets and invoices.Documentation must total at least the grant amount request plus the cash match • Written documentation establishing the amount and source of the required 25 percent cash match • Description of the plan to recognize I EDA/lowa Tourism Office for its investment in the project(rravei iowa credic language and logos are at traveliowa.com/logos • Applicants that are an event, attraction, restaurant or lodging facility must have an updated listing on traveliowa.com Eligible F�cpenses z Create your own automated PDFs with JotForm PDF Editor , All project expenses (grant request plus cash match) must directly relate tothe implementation of a tourisrrrrelated marketing initiative, meeting, or event and be incurred within the calendar year(January 2020—December 2020). Examples of eligible expenses include: • Costs associated with executing marketing tactics and strategies, including planning, design and production of advertising, print materials,digital tools and exhibits for consumer-focused tradeshows • Payments to speakers or entertainers,venue rental and equipment rental fortourisrrrrelated educational meetings or events Any expense that doesnt directly relate to the project is ineligible for funding.Examples include: • Staff salaries and wages • Vertical infrastructure • Equipment and software • Postage • Marketing programs already subsidized bythe lowa Tourism Office or a tourism region • All travel, meal and lodging casts of staff and contractors • Alcoholic beverages • Solicitation efforts • Lobbying fees • Projects that receive funding from the Regional Sports Authority District program • Prizes given to participants or attendees Scoring Criteria Eligible applications receive a score between zero and 100 points: • Project Information - 20 points • Economic Impact&Ability to Promote Tourism Industry Grow[h - 20 points • Innovation - 20 points • Need - 15 points • Sustainability- 10 points • Budget- 10 points • Collaboration - 5 points Applicant Information Applicant Organization City of Dubuque Contact Person Jenni Petersen-Brant Address 50 West 13th St Dubuque, IA, 52001 County lowa 3 Create your own automated PDFs with JotForm PDF Editor , Phone Number (563) 690-6059 Email jbrant@cityofdubuq ue.org Applicants that are attractions, restaurants, or lodging facilities or hosting an event MUST have submitted and/or updated their listing at traveliowa.com within the last 18 months. Submitted/Updated listing at traveliowa.com? Yes Project Name Boosted Marketing Campaign for the 15th Anniversary of Art on the River Which messaging pillar(s) does your project align with? (select all that apply) Economic viability of communities and careers Natural beauty for visiting and quality of life Culture and lifestyle from art to festivals, breweries and restaurants Project Summary The City of Dubuque will implement a Boosted Marketing Campaign for the 15th Anniversary of its premier public art exhibition,Art on the River, utilizing print, social media, digital, and radio. Project Completion Date (between January 1, 2020 - December 31, 2020) Thursday, December 31, 2020 Grant Request 5000 Cash Match 3316 Project Cost 7000 How will you acknowledge the lowa Tourism Office for its investment in your project? The lowa Tourism Office will be acknowledged by including its logo on all Art on the River (AOTR) print materials (brochures, print ads, posters in a Create your own automated PDFs with JotForm PDF Editor , Jule buses, onsite informational kiosks) and credit language will be included whenever possible especially on the AOTR website, press releases, Facebook events, and Instagram posts. Because social media is one of the primarily tools being used in the Boosted Marketing Campaign, lowa Tourism Office will also be tagged in any posts related to AOTR. Staff will also ensure that the lowa Tourism Office is mentioned in any interviews and video footage. PROJECT DESCRIPTION Describe your project. The City of Dubuque seeks funding to implement a Boosted Marketing Campaign for the 15th Anniversary ofthe City's premier public art exhibition, Art on the River (AOTR). Since inception in 2016, AOTR has been a public art exhibition featuring 10 new sculptures installed against the backdrop of the Mississippi River at the Port of Dubuque each year. AOTR was created and is implemented by the City of Dubuque to enhance the Mississippi Riverwalk while serving as the City's most visible demonstration of support for the arts. AOTR is free, fully accessible, and open to the public year round. To date, the City has invested $420,000 in AOTR; 6.5°io of the program's $30,000 annual budget is available for marketing, limiting the scope ofthe marketing to promotion ofthe exhibiYs Grand Opening reception in August. The 15th Anniversary Boosted Marketing Campaign will span several months using new and traditional strategies to reignite local engagement, attract new visitors, and reach audiences from greater distances who want to visit or possibly relocate to Dubuque. Explain how the project aligns with IEDA's marketing campaign. The AOTR Boosted Marketing Campaign aligns with IEDA's Marketing campaign by investing in the promotion of an established and accessible arts attraction to: 1) Continue to strengthen Dubuque's reputation as a community with a thriving arts and culture scene and thus a more liveable and vibrant community for current residents and potential newcomers. 2) Help lay to rest stereotypes of lowa as a 'fly- s Create your own automated PDFs with JotForm PDF Editor , over' state and instead expand its growing notarity of being a state with an active arts, culture, and entertainment scene, while raising the bar on investment in the arts for surrounding states and regional communities. 3) Speak to young families,young adults, and baby boomers seeking low-cost and physically accessible opportunities to enjoy the natural treasures of lowa in conjunction with cultural programs. Explain the timeline for implementation for your project. Jan: Create 7-month social media content calendar promoting existing exhibit. Create, install first run of posters for Jule (City) bus interiors. Jan-July: Post, boost on Facebook and Instagram creating buzz for upcoming 15th anniversary and its call for artists. April-May: Develop initial print and digital for AOTR 2020 sculptures with the City's Public Information Office. Additional collateral needed once new sculptures installed late July 2020. June-Dec: Place collateral in print publications. Install 2nd poster run in bus interiors. July: Yard signs installed by Arts Commission and City's Arts Master Plan volunteers. Create 5-month content calendar highlighting Grand Opening event and new sculptures;content implemented, boosted July-Dec. IPR ads run late July-early August. Aug: Grand Opening of AOTR 2020. Brochures printed and distributed via Travel Dubuque. Oct: Travel Dubuque Pocket Map printed and distributed Nov: 2nd use Travel Dubuque Brochure Distribution program. *Does not include the AOTR planning and implementation schedule. Explain how state funds will be used State funds will work in tandem with annual program operating funds for the City for the planning and implementation of AOTR, an annual budget of $30,000. $2000 is dedicated to marketing to print 10,000 full-color brochures, place an ad in Dubuque's bi-weekly go-to arts and 6 Create your own automated PDFs with JotForm PDF Editor , entertainment publication for the AOTR Grand Opening, place an ad in Dubuque's go-to monthly social magazine for the AOTR Grand Opening, and limited boosts on Social Media. Travel lowa's $5,000 investment will bolster established marketing with the resources needed for a more extensive multi-pronged, year-long approach that significantly increases our Social Media reach, creates multi-month visibility in area publications, e�ends distribution of brochures to a 180-mile radius, connect with residents who use public transportation, and adopt marketing tactics that are effective for other local arts agencies I.e. the yard signs and a Travel Dubuque partnership. Increased paid promotion will boost the free area news coverage. ECONOMIC IMPACT AND ABILITY TO PROMOTE TOURISM INDUSTRY GROWTH Explain how your project supports IEDA's mission and aligns with IEDA's marketing campaign. As it is the mission of IEDA to strengthen economic and community vitality by building partnerships and leveraging resources to make lowa the choice for people and business, our AOTR Boosted Marketing Campaign will magnify the impact of an established attraction, originally launched in 2006 in sync with revitalization and redevelopment efforts at the Port of Dubuque. The arts are one of Dubuque's go-to tools for enriching and adding value to the quality of life;AOTR is a cornerstone of the City's arts programs and has inspired the creation of 20+ large-scale downtown outdoor murals. In extending how AOTR is marketed and who it is marketed to, we will draw tourists of all ages and incomes, engage families, and create a positive impact on our business sector's bottom line and recruitment efforts. This will nurture the continued expansion of local arts opportunities and thus continue to transform our reputation from that of forgotten riverfront town to vibrant community of diverse experiences, low crime, and beautiful places. By drawing new eyes to AOTR, a waterfront public art exhibition, we will � Create your own automated PDFs with JotForm PDF Editor , increase attention on one of our most valued resources,the Mississippi River, and support viability of all Port of Dubuque businesses. Briefly outline your organization's marketing strategy, including targets and distribution plans. How does this project fit your strategy? The City of Dubuques Office ofArts and Cultural Affairs' overall marketing strategy leans heavily on the use of free channels to get our message and activities out to all of the citizen's of Dubuque. We often rely on press releases being picked up by local news outlets and reach out to our partners such as Travel Dubuque and arts grantees for word of mouth promotion and sharing on social media. Our paid marketing is limited and is focuses on local print ads and boosted social media posts. To be honest, our overall marketing strategy needs work. Boosting the promotion of Art on the River will allow us to test some new approaches and develop a strategy for this particular program to influence our overall marketing efforts. It is our goal to use this investment from the State and thus the increase in our paid marketing to demonstrate to local officials the need for additional resources for promotion. What will be the economic impact of your project locally, regionally and statewide? By implementing a Boosted Marketing Campaign and increasing traffic to the Mississippi Riverwalk, we will positively impact the businesses located at the Port of Dubuque. These businesses include a casino, a museum, multiple restaurants, a lodging establishment, and a winery because visiting a free outdoor arts attraction goes hand-in-hand with planning an overnight stay, grabbing a bite to eat, or exploring what other cultural opportunities are in the immediate vicinity. How you will measure the impact of your project? In partnership with Travel Dubuque and their methods of calculating economic impact of area events, we will look for increases in spending on lodging, food, gas, and local sales tax revenues. Traffic to the AOTR website, Facebook, and Instagram will be analyzed and evaluated. Businesses at the Port of Dubuque will be interviewed for feedback and to report on increased physical traffic along the Mississippi Riverwalk, or to their establishments. We will also be able to evaluate the impact of the Boosted a Create your own automated PDFs with JotForm PDF Editor , Marketing Campaign by the general chatter about AOTR, whether or not we see an increase in artists applying to take part in it,the amount of news coverage we get on the program, and how many brochures we go through by the end of the year. It is our hope that the Boosted Marketing Campaign will lead to local businesses choosing to purchase the sculptures and thus making them a permanent part of the landscape of our community. INNOVATION - 20 Points Is this a new event or marketing initiative? Yes Describe the innovative qualities of your project and how this project enhances your existing work. The Boosted Marketing Campaign is innovative in that it takes a holistic approach to promoting an attraction that is free, outdoors, appropriate for all ages, and fully accessible. By combining the use of targeted Social Media, well-established print publication, and partnerships with Travel Dubuque with unexpected methods such as posters inside all City buses along with yard signs in citizens yards, the reach of our efforts will feel both homegrown and all-encompassing. Our project relies on the strengths in our community such as the effective work of Travel Dubuque and the loyal listenership of lowa Public Radio to promote AOTR to locals and visitors alike. The impact of drawing new attention to AOTR will also cause a positive ripple effect that increases the visibility of others attractions at the Port of Dubuque such as the National Mississippi River Museum,the Diamond Jo Casino,the Grand Harbor Resort, Star City Brewing, and Stone Cliff Winery. Explain how you will use new media tactics to connect with the IEDA target audience(s). Social Media (Facebook and Instagram) will be used throughout all of 2020. Two content calendars will be created and implemented, one that uses the existing installation and the 2020 call for artists, and another that highlights the August Grand Opening and the new sculptures that will be installed in July. Content will include photos, artists interviews, and push the voting for 9 Create your own automated PDFs with JotForm PDF Editor , our People's Choice award. Select posts will be boosted throughout the year, investing an average of $70 monthly across our Social Media platforms using the IEDA target audiences as the target of our posts. City staff will be encouraged to take and share selfies of themselves or with their families with the hashtag #artontheriverto inspire the public to do the same. Travel Dubuque's Email Advertorial will allow us to promote AOTR to their 10,000+ email list. These email messages will include AOTR images and a url link driving traffic back to our website where visitors will find more information including images, email signup forms, and past AOTR videos created by City Cable TV. NEED Will your project go forward without this grant? No Explain the need for state funds to implement this project. Art on the River as a public art exhibit and the programming associated with it will take place however if we are not successful in our Travel lowa grant request, the Boosted Marketing Campaign to promote it will not go forward. The City's previous investment in marketing the Grand Opening event and Art on the River as a year-long attraction will be limited to printing the brochures, placing 2local ads, and minimal spending on boosted Social Media posts with a continued reliance on local news to cover the program. What additional funding sources have been pursued to fund this project? At this time, we have not pursued other funding that would replace the request being made to Travel lowa. We have options that we could explore such as sponsorship from local businesses and project grant support from the lowa Arts Council. SUSTAINABILITY Describe the plans to continue and sustain the project upon completion. Securing funds from the State of lowa will be leveraged to make the case to the Dubuque City �o Create your own automated PDFs with JotForm PDF Editor , Council that an increase in the program's overall operating budget in FY21 would be an effective investment to increase promotion of Dubuque and help the City achieve iYs goals of attracting and retaining new families and a workforce through diverse arts, access to culture, and community vitality. The increased promotion and visibility of AOTR 2020 will make the program one that is more attractive for investment from area business sponsors. We anticipate that business sponsorship requests will increase for FY21 to continue the marketing approaches that we find to be the most effective for the AOTR program. We do not anticipate that we will duplicate this Boosted Marketing Campaign in FY21 but instead plan to incorporate and expand upon the most effective tactics with future AOTR exhibits. As the marketing budget for AOTR has always been very limited, we have never had the opportunity to explore certain methods or adopt a year-long campaign. How will the projecYs success be measured? In partnership with Travel Dubuque and their methods of calculating economic impact of area events, we hope to see an increase in lodging, food sales, and local sales tax. Traffic to the AOTR website, Facebook, and Instagram will be analyzed and evaluated. Businesses at the Port of Dubuque will be surveyed for evidence of increased physical traffic along the Mississippi Riverwalk, or to their establishments. We will also be able to evaluate the success of the Boosted Marketing Campaign by the general buzz about AOTR, whether or not we see an increase in artists applying to take part in it, the amount of news coverage we get on the program, and how many brochures we go through by the end of the year. The overall impact of the program is shared each November with the Dubuque City Council and regularly with the Arts and Culture Advisory Commission. Our goal is to look at all of these areas in evaluating the effectiveness of the Boosted Marketing to inform future funding requests. How will the projecYs benefits be utilized for future marketing endeavors? Boosted and targeted posts on Social Media will expand our reach to non-followers of our >> Create your own automated PDFs with JotForm PDF Editor , Facebook and Instagram profiles. By following up reactions and shares with invitations to like or follow us, our engaged audience will increase. New page / profile followers will positively impact our organic reach going forward. The yard sign design will be done in such a way that they will be usable (with the application of a vinyl featuring the new Grand Opening date) from year to year. COLLABORATION If this is a collaborative project, list each partner and explain their role. City of Dubuque Public Information Office - design print and digital marketing pieces City of Dubuque Arts Commission - helps to faciliate the planning and implementation of the AOTR exhibit BUDGET - 10 Points In the budget table below, list all eligible expenses that are part of the grant request. Add additional lines as necessary. Only include expenses that will be paid with grant funds and the cash match. WHOLE DOLLAR AMOUNTS ONLY. Budget Table R M T a o Vendor Description Ue t t st c a h I Faceboo Boosted Event on Social Media. 30-day boost of call for artists, 30-day boost of 1 1 k Grand Opening. Target audiences outlined in IEDA Marketing Research. 0 0 0 0 0 Faceboo Boosted Posts on Social Media. 2 general boosts, 10 boosts of individual 5 5 k sculptures / artists. Target audiences outlined in IEDA Marketing Research. 0 0 0 0 0 Instagra Boosted Posts on Social Media. 2 general boosts, 10 boosts of individual p 4 4 m sculptures/artists. Target audiences outlined in IEDA Marketing Research. p 0 p Travel 5 5 Dubuque Pocket Map, 2.95"x4.33" print ad. 20,000 printed and distributed. 0 0 0 0 0 1z Create your own automated PDFs with JotForm PDF Editor , R M T a o Vendor Description Ue t t st c a h I 7 7 Dubu I ue Brochure Distribution Program, 2 quarters. See rate sheet for distribution. 0 p 5 q 0 0 Travel Email Advertorial. 2x featured in Travel Dubuque monthly email to mailing list 2 2 5 Dubuque of 10,000+ subscribers. One in July, another in October. 5 5 0 0 0 0 365ink Print, area biweekly entertainment guide. Place 1 ad July through October. 1/4 0 9 9 page ad. 0 6 6 1 Julien's Print, monthly arts &culture publication. Place 1 ad July through October (Arts) 8 4 2 Journal issue. 1/3 page ad. p p 6 0 4 4 9 The Jule 11"x17" posters installed inside 16 public transit buses. Install Jan-Dec. 5 5 0 0 0 0 Digital Yard Signs. 24"x18" signs featuring the AOTR logo, Grand Opening date. To be 4 4 Design installed in yards of Arts Commission and Arts Master Plan Volunteers. 0 5 5 0 0 Brochures, 10,000 bi-fold full-color brochures featuring the 2020 AOTR 1 1 Union- sculptures and artists. To be distributed locally and through Travel Dubuque 0 2 2 Brochure Distribution program. 0 0 0 0 � 1 1 IPR lowa Radio ads. 50 spots over the span of 2 weeks in lead up to the AOTR Grand 0 � 1 Radlo) Opening in August. 20°io discount off rate sheet quoted. 0 p 2 0 0 Cash Match Letter ` travel iowa.pdf Other Attachments Both forms can be downloaded from the lowa Tourism GranYs webpage. 13 Create your own automated PDFs with JotForm PDF Editor , Minority Impact Statement , minority impact.pdf Applicant Organization's W-9 , W-9 Cityof DBQ.pdf 14 Create your own automated PDFs with JotForm PDF Editor , Select the primary focus of the project Advertising (i.e., purchasing spots for radio, TV, billboard, newspaper, social media, etc.) Which target audience(s) does your project align with? (select all that apply) Young adults (Gen Z and Millennials ages 22- 29) looking to start and/or grow a career and gain new experiences Young families (Millennials and Gen X ages 30-39) wanting to make family memories and discover a work/life balance Middle-aged adults (Gen X and Boomers ages 40-55) with disposable income that may recommend lowa to younger generations Applications will be scored based on the following criteria. Please refer to guidelines for information that should be included under each criteria. �s Create your own automated PDFs with JotForm PDF Editor ,