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Grand River Center Annual Report 2019 Copyrighted February 4, 2020 City of Dubuque Action Items # 1. ITEM TITLE: Grand RiverCenterAnnual Report2019 SUMMARY: Mitzi Yordy, Managerof the Grand River Center, will make a presentation to the City Council for the Center's 2019 Annual Report and update of activities in the current fiscal year, as well as plans for the future. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type Grand River Center Annual Report Presentation-MVM City Manager Memo Memo Staff memo Staff Memo Presentation Supporting Documentation Dubuque THE CITY OF � uI�AaMca cih DuB E � � I � � I Maste iece on the Mississi i Zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Grand River Center Presentation of 2019 Annual Report DATE: January 27, 2020 Mitzi Yordy, Manager of the Grand River Center, will make a presentation to the City Council for the 2019 Annual Report and update of activities in the current fiscal year, as well as plans for the future. v Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CTTY OF Dubuque � AII�A�nnCiry DUB E '�I�I��' Masterpiece on the Mississippi Z°°' Z°'Z 2�13 201� TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Grand River Center Presentation of 2019 Annual Report DATE: January 22, 2020 INTRODUCTION The purpose of this memorandum is to request the opportunity for Mitzi Yordy, Manager of the Grand River Center, to make a presentation to the City Council for the 2019 Annual Report. BACKGROUND Platinum Hospitality was hired as the private management company for the Grand River Center in 2003. The management contract has a requirement for an annual report to the City Council. Mitzi Yordy, Manager, would like to present activities in the current fiscal year, as well as plans for the future. The Grand River Center has become an integral part of the community since opening. The Conference and Education Center has been very successful by hosting local events and activities, as well as bringing conventions and building Dubuque's tourism industry. ACTION STEP I request time on the Council agenda for Mitzi to share the Annual Report. cc: Mitzi Yordy, General Manager 1 � �' I 1 I �' � , � ! � , � II ' � , � I � �, � , I � oA ' � I I 1• II V ♦ � I � �� � � � � � I I �• � I � � I � I� � ' � . YEAR IN REVIEW �' ` � . I � � � , l i � � ' i ti �i 0 � � �� I � � � . � � � � - � • -T � I ; \,� .. �� 'l a � _�.+�'r l.� � r , _ ��i�` ' � - • -�x, �I _ r � � � I� ? 1 ^ � �1 � � � . � � . �;�� ; ', ; _ � �,� , � nr � �` � � ��� � 1IIl�, r � �` ^ I } t ' � w �;�'� � ' :1_ I i �`� � � :� l� . :. f `1i , � , 1 � � . . � . � , � .-- j i- �' -�'�..� � RAND IVER ENTER PU RPOSE Maximizing the benefits to the tourism industry of Dubuque through the operations of the Grand River Center and ensure a positive experience for attendees with a we maintained , professiona y managed conference center. Provide a venue for regiona conferences , business meetings , oca events and socia activities in an iconic faci ity. PLATINUM HOSPITALITY GROUP, LLC 2019 0 UTCO M ES r • 201 , 228 Total Guests . , _ • 56 , 097 Out of Town Guests ( approx . ) — - � ' ° � • Iowa Economic Development Authority o . ,, �� _ ;; ,;� calculation $ 173 ( approx . ) spent in community � ' , ' r -�.? ,. 1` �„ :�;:( . , � � . �� .� � : i4�:_ � ��� �, _ �, ' ' � �:.; �� ` � per individual traveler � ' �N '�:- ,. ,, C • T'- r `�^ '.. " , � , ,� • 9 , 704 , 781 ( approx . ) � 'd �_�1. l � J � � = ` � `� � � � - • Events were held 344 days out of 365 for 94 % � - _ '�' ,� � ` � ^ 1 ��` � � � � � � � � � -� usage in Fiscal Year 2019 . , ��-�% � ; , ,� _ !11 - � �' r-�a � _ - t PLATINUM HOSPITALITY GROUP, LLC .i P . / � � } ' �§�� f P R 0 M 0 T I 0 N A L S T R AT E G Y � �� ��� .�- � �� � ��� ��� _ ����� ���_�--� � �.._, . - - : _ - - —�,+.� '— �a�'— - , ti _ , ' � w , — µ • ����r • The promotional strategy of the Grand River Center - � - � '� � �� evolves around the organizational philosophy of �' � �--���-���-~ K.���,,,.r,.k - + ...uo-L. .sMi�rlll�rl ' aK�e'�iY�' • Mr� }t i y4�'yl r�Yww cooperative efforts with the Travel Dubuque , hotels and � ��- -� ��� �•��-�- . �°.��.:.. G.r.i.In.ufI.IMMIYVI� e�.oTt N.INY m�c . Yw�rr►n W 1n� I aP�r • 1ilR�NMpa.:llw�r area attractions to leverage destination messaging . � ��'"'M`"�'�' �"�"'�'"`"'"' � �-��-�---� .,,,•r, • ,:>..i.r�.a.......r , O..r-..-,.h�n,......i • tiI�IJ NM��I�VY MI�M�M�.11N.I/ • Ca���V�V .07�vrair Y W u n�� �Q�R . w�w�..n K1 ww. • C�.w/wb1MMw��IM�/1 • �+M�/1AMq�M1��1 ♦ Cv1S1MY�P��I� • �wrtlrw �iRAhURI�'L•RC.FM1IlR • �yw�.,.w.r-��r • �qr•w��..�r.R�.r wr1w�G+��ri�m�rar►�m w.r..«i�.cw:.�.ar .n.t.....�;�.ry.�•�.�.,. • Advertising in regional publications such as Midwest ��—� ��--�- ���'��`°' '°�'. " L1w.r�rds � ua'n.�r Mir�br�r��/b1W Meetings and Meetings Focus Guide magazine targets the meeting planners within a 300 mile radius . � ��` " ��"' _ `, ``''`' �� ""` ��°."� ' �' "`°�°°���`"`� ���'� �� ""��" � , � -- ----- ��� ��� -t�r �.n�. �' ,� '� :_�y' ,� �' ��� , ��'��� �'!4� � �� • Public Relations articles referencin the Grand River =� ��" -�� g � _ ...i . - Grand Rrver Cente '� ' � ;_,,.,� ,�� ; , Center in professional targeted publications provide � �� � �"�_ Home ' . • , � ; :,;. quality exposure to the meeting destination at the Port of P°=�� � - Revier:s Dubuque . �°e05 Photos ��Li.:ea� \ =e -�,rp . � �dP,�, r� Grouos � 6.5 out of 5 cnsetl;r ve opinion;f e2 P.bou[ . r�a�.:�::z. :ecFle Coimlwni�y Evenfs Communiry seea:i � Phol�tleo $Tag Fnentls O Checkin InStdgtdm �. �rc:��,teyourhiendstolikeNisPaBe PLATINUM HOSPITALITY GROUP, LLC P RO M OTIO NAL STRATEGY l �� ' . ��, � c - _ � '� � - � I.l.f - - � �" � ` . .., - � � � � • Connecting through social media outlets including � inkedIn , ``'� ' - � Instagram , Twitter, YouTube and Facebook . _ �` _ _ _ _ - __ - - �, --- �_ '� * .a �'� � 2018 2019 Facebook Followers 21 g4 3 , 293 r Instagram Followers 645 1034 �•_ LinkedIN Followers 33 45 Twitter Followers 22 57 - . . • - - - . -- �s� �� �i, _ � � � . — � ' ,�: / � ��kePage � + Share • Marketing through an updated clickable website , the center of . �_ � � � Bethefirstofyour <<,e�,dS �olYkethis our digital marketing . Keeping it up -to - date , attention - grabbing , and most of all , mobile friendly. � Grand River Center �� ' (@grandrivercenter) • Instagram... � •� 1,042 Followers, 1.922 Following, 74 Posts - See Instagram photos and videos from Gran... � � � PLATINUM HOSPITALITY GROUP, LLC 114 Corporate 113 Corporate 193 �ocal Corporate 195 �ocal Corporate 1 2 State Association 20 State Association . � . 1 3 National Association 4 National Association = � _ - ' } ' `�- F �: � ';� ��: r � ��; _ �, � � . �;. � 4 j ���� � . n,M�I £r i L�`. , �� �.�� _ ..4� . 5 , ' 8 Regional Association 1 1 Regional Association ���_��� ��� ���� �� - ��A°�_ ,� � ��: �.��, I� �"'�. � I � ..Ka , � � � � �.�� (�t �J �7 1 1 Government 1 8 Government � ���7� � � � . ,;. ��,�;, � � _ 1 3 Trade Show 1 2 Trade Show ,;;;r,� �- -- , 6 "� _ - �,.�r� �r :, 1 � -. �" . 287 SMERF 298 SMERF -- - � � ��,_.: , ,. � - � �� �° i , r , i, �r^ -� � ��1-y x� - , . r y - . e .�� — � — —•__•:Y y: , 123 �ocal Social 104 �ocal Social � �� � � � "'�� �, '_" � � _—r—�— _ � .� . , r y� �r ��w`�� � 774 Total Groups 775 Total Groups � ,t . n i t y I t'.� ,. 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Chamber PLATINUM HOSPITALITY OUR COMMITMENT Works with professionals to bring We commit to caring for our conventions and meetings to the customers , our partners , and each Grand River Center and the other while being accountable for community. our shared goals and celebrating our successes . PARTNERSHIP PLATINUM HOSPITALITY GROUP, LLC CAPITAL IM PROVEM ENTS _ _ =4 _ _ __ � �- _. � _ _ - - _ ___ __ . -� �-- \ �_ -, � � -4�/ {, _ �, -_ '� _. _ J"' .. � ^�r �- � `� ` �__ ! E3 � � �' � ' : In 2019 we have u dated � 4 ` � ~ � � .� - = ; � _� , .� , �r ,�� � . � � `;`\„ ,�=�'4-- ,�-�,F � � �,,_`� -�> `\" �"-- ,� � ^� -` � — ��{ 1,�- � --�'_� - i �- '�.i�'—. � ,� � ' —�� � � ,,,t�: � � ' �. --�'r` �"' ��� � / /� /', �, , • `\ /� - Exhibit hall carpeting " ` ��`�-'� � ��` � � ��` '' �� � �' � �- < 5::. %�,.�� ;'= � _ � '*``z� _ � ; �� !,�',- _ � �. 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MAILING ADDRESS 500 Bell Street Dubuque , Iowa PHONE NUMBER 563 - 690 -4500 G E T I N EMAIL ADDRESS info@grandrivercenter. com TOUCH WEBSITE WITH TH E WWW� 9randrivercenter. com FACEBOOK GRA N D https ://www.facebook .com/grandrivercenter/ RIV E R INSTAGRAM https ://www. instagram . com/grandrivercenter/ CE NTE R TWITTER https ://twitter. com /grcdubuque LINKEDIN https ://www. linkedin . com/company/ 1 041 6509/admin/ PLATINUM HOSPITALITY GROUP, LLC