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Work Session_Travel Dubuque Fiscal Year 2021 Budget Copyrighted February 17, 2020 City of Dubuque Work Session - Top # 1. ITEM TITLE: 5:30 PM Travel Dubuque Fiscal Year 2021 Budget Work Session SUM MARY: Staff from Travel Dubuque will conduct a work session with the City Council on the agency's Fiscal Year 2021 budget. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type Presentation Supporting Documentation � - � � ;. , ��•x ; - .'�' „ v. , S a � x Y� � i��_,�! i n �� , - �•;•�:•� • . + � �, � -.� � 'wt. - �'�;�.��. � �i. ,.. �,,_ m �h � � �qv�. �� . � t _G - .� -- _ �}, '�� .. ..-' . .. _. - -.'.,R! . . ' .. . ' A�5 � l �7 � � .. }, � + ���� „ e ��� v�.� •.,� � 3� ��� �'����. 3. '�4� ' "�, r';� � ... . '� ..,,�.� _ _y , ;: - ,_ . i.�. � -�.. . 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' ► 1 � � 1 • • • • ea in tourism estination . . romot� on an eve o ment to . en ance an ex an t e u u ue . area ex er� ence . MEET OUR � l= �" .- *�, �, �..: .� ; .o,. ,� _� ;�_ E �� � � _ ���• .-�' � A = '�`����`.¢T` .,� ��.-�x _� 4_ i-_.,.`,,, - � � � � , .. ,.g:'•: `�: I � J ,. , � �� F _ �,�`� � � . . �� �, .A � i:�� -. ' r Keith Kahe Sara Hanten Julie Kronlage Tyler Daugherty President &CEO Vice President of Operations Vice President of Sales Vice President of Community Engagement .,, - .•: � "' ,�.�, ��.?� � �r`�::��k� fy� ��;, ,� � '-�i.� `' . y� .. ..1. � �� . v5'.. � 'I, s"R•.. r nr �. ��. ;�. .�� ��� r 1 . +.� ��, �, �� �^ �� 3 . ���r�p � r � � k � J ��� d � � — ;,, : Yr�� �� �� � 'I y��,� � �r� y'J i � � � 'f`�'��, � ��� � ���T. F:F., � . F. �'. ''''�. ��:��- � ;�` �� ��� � `�,���;' `. ;„.' .� � ' �'k ;. y•�.,,:.;. �' � `� ,' � ':4.. . ;;'' . . �, :�.�.: .'.r� i � ��. � 4 , � . rti-;:�- . , j::. <�a s �� � c ' ��. „� �'.. Taylor Cummings BecKy Carkee�C Whitney Sanger Ade�e rrerman Director of Marketing Director of Guest Services Sales Manager Social Media Marketing Manager MEET OUR : • � ' / =, _ -. � r::.�� - � -' �-_ � �� - �- -..�,' , .'����. • _ .. _ � �,, �c _ •- ° �, � ��.: � - r. ! �� ' �, � ,..ca� � �.:..�} :3-.,`� - �' ��� .� !' •. ���, Y _ ,I% • � �j i _ � r __.9` ' \ �� � �•...� . ■--'�""�.y � r � -. - � � �� � P� � � , , r � _ _y . ,� L � =.1, . :�:� �. � MC�r�c �/ahlert Wendy Runa� rlAayor Roy D. Buol Mike Van milligen .,wy wickham Dubuque Symphony Orchestra Diamond Jo Casino City of Dubuque City of Dubuque Dubuque County Board of Supervisors :r�� �. _ ' _`.T � , , � �, ��, ,� �: , �' � - t.� � � .,� �` -'�"• ,�,; �� � ,, 1 _� � r =�r�, � � � b � �-�,,,,, � � �- ' �-- ,. �� �_ , ���':';� � ��..�, ��� �- ....,� ,�. . �� 'y �: �'�"' � ,`� �- � . ��" _ � � �` � . � Ric Jones Tom Wagner �naa v�ragener �.������� �,���_ Dubuque City Council Wagner Accounting Premier Banking Hodge Companies MEET OUR _ � � � � ' � 1 � Mark Wahlert Brian Preston Tina Gau Dubuque Symphony Orchestra Dubuque County Conservation Best Western Plus Dubuque Hotel & Conference Center Nate Breitsprecker Geri Shafer National Mississippi River Museum Arts Management Consultant Janet Steinbach &Aquarium Dyersville Area Chamber Jim Rodrigues of_Commerce Michaela Freiburger Quiet Walker Lodge Dubuque Main Street Ron Tig es Marty Maiers Mines o�Spain Sue Moran Diamond Jo Casino Grand Harbor Resort &Waterpark Cori Burbach Mitzy Yordy City of Dubuque Randy Gehl Grand River Center City of Dubuque David Schmitz Rick Kruser Dubuque Musuem of Art Kevin Kotz Matthews Distributing Dubuque County Fairgrounds Jill Connors �LY nette Montes City of Dubuque HR Cook Holiday Inn Express & Suites Five Flags Center Dwight Hopfauf Laura Roussell Hotel Julien Dub uue q Danny Sprank Dubuque City Council Dubuque City Council AN OVE RVI EW: � $365.75 MILLION IN ESTIMATED ECONOMIC IMPACT IN 2018* 2.2 MILLION ESTIMATED VISITORS IN 2019 2,980 TRAVEL INDUSTRY PROFESSIONALS IN DUBUQUE COUNTY IN 2018* $59.22 MILLION IN PAYROLL IN DUBUQUE COUNTY IN 2018* $20.28 MILLION IN STATE TAXES IN 2018* 10,800+ VISITORS TO THE WELCOME CENTER IN 2019 60,000 CONVENTION DELEGATES, 65 GROUP TOURS, 85,000 SPORTS & EVENT RELATED VISITORS IN 2019 560 TOURISM PARTNERS IN THE DUBUQUE AREA TO DATE 140,000 VISITORS TO TRAVELDUBUQUE.COM IN 2019 8,800 FOLLOWERS ON FACEBOOK + INSTAGRAM TO DATE *(FOR 2018 ACCORDING TO ANNUAL STATE OF IOWA TRAVEL IMPACT REPORT) AN OVE RVI EW: � HEAT MAP OF VISITORS TO TRAVELDUBUQUE.COM IN 2019 To 10 Metros p � ,. Cedar Rapids/Waterloo/Iowa City DMA # ' � Chicago, IL DMA � Madison, WI DMA �� . . Omaha, NE DMA . �� �•; � � � � � ; . Des Moines/Ames, IA DMA �=- � ,��� � I -� Quad Cities, IA/IL DMA � . . � � * � �—���� Minneapolis/St. Paul, MN DMA _�.._ . -. � - - � Milwaukee, WI DMA _�, . • ��� . _ :. ' �- ' New York Cit NY DMA . ; ,.�.. ,ti Y� � � Los Angeles, CA DMA 1 1�.0�4 TRAVEL RELATED � From 2008 to 2018, expenditures saw an increase of 44.19% and an increase in payroll by 33.92%. . . , . . . . . . . . . . . MILLIONS MILLIONS THOUSANDS MILLIONS MILLIONS , . . . . . . . . . . . . . . ... . . . . . . . . . . . . ... . . . . . . . . ... . . . . . . . . ... . . . . . . . . .. 2008 �253.66 �44.22 2.67 �1L61 �3.35 , . . . . . . ... . . . . . . . . . . . . . . ... . . . . . . . . . . ... . . . . . . . . . . ... . . . . . . . . . . .. 2009 �254.03 �45.38 2.76 �12.69 �3.62 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2010 �275.28 �45.37 2.71 �13.03 �3.78 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 1 �302.43 �47.79 2.8 �13.57 �4.02 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 2 �320.56 �49.91 2.84 $14.32 $4.19 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 201 3 �319.21 �49.18 2.82 �14.06 �4.20 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2014 �329.01 �50.58 2.83 $14.72 �4.28 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . _._ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .._ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . _. 2015 �329.27 �52.59 2.87 $18.35 �4.49 . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 2016 �338.14 �55.89 2.87 �18.35 $4.49 . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. 2017 �351.76 �57.90 3.00 �20.23 �4.83 . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . .. 201 $ �365.75 �59.22 2.98 $20.28 �4.95 ACCORDING TO THE ECONOMIC IMPACT OF TRAVEL ON IOWA COUNTIES 2018 REPORT RELEASED BY IOWA ECONOMIC DEVELOPMENT AUTHORITY IOWA TOURISM OFFICE HOTEL/MOTEL: � � � � � � � • • . . 2009 375,837.07 322,341.46 400,794.24 503,933.85 $1,602,906.50 4.29% 2010 389,679.15 324,596.37 404,245.24 518,788.76 �1,637,309.40 2.15% 2011 374,557.05 307,708.45 410,898.53 530,692.82 �1,623,856.80 .82% 2012 379,651.02 347,241.16 421,221.85 568,104.39 �1,716,218.30 5.68% 2013 404,970.72 359,852.50 493,880.87 584.729.04 �1,843,433.13 7.41% 2014 440,800.99 370,236.72 501,029.41 607,621.35 �1,919,688.47 4.14% 2015 454,030.15 377,633.27 514,478.23 613,212.18 �1,959,353.83 2.06% 2016 464,711.31 383,975.76 544,614.42 643,111.35 �2,036,612.84 3.94% 2017 473,507.51 399,920.08 562,398.34 662,350.29 �2,098,176.22 3.02% 2018 464,723.70 418,985.63 581,982.38 686,142.38 �2,151,834.09 2.56% 2019 522,177.53 416,255.11 615,217.82 715,424.36 $2,269,044.82 5.45% 2020 511,764.40 434,356.77 624,924.16 671,514.53 �2,242,259.86 -1.18% 2021 404,586.56 449,115.14 588,357.21 848,825.50 �2,290,784.41 2.16% HOTEL/MOTEL: � Hotel occupancy experienced an overall increase of 9.41% from 2018 to 2019. � : , • � • STR Report is a benchmarking report for the following counties in lowa. This data is JANUARY 42.5% 43.9% 42.3% compiled and sharedwith Travel Dubuque each FEBRUARY 46.9% 49.0% 52.1% month. MARCH 61.0% 60.2% 56.9% Black Hawk County APRIL 54.5% 58.6% 59.8% Dallas County Dubuque County MAY 63.4% 62.8% 63.3% Johnson County JUNE 76.0% 71.8% 71.5% Linn County Polk County JULY 71.9% 74.6% 69.8% Pottawattamie County AUGUST 71.4% 72.6% 68.8% Scott County Story County SEPTEMBER 67.2% 73.8% 62.6% Woodbury County OCTOBER 70.7% 76.6% 62.5% NOVEMBER 51.3% 53.5% 52.3% DECEMBER 47.7% 42.8% 42.0% YEAR 61.6% 61.9% 58.7% C AN UPDATE ON � ��� �� . .} ,,� `' ��. � . ,� ;.� �� � � - . _ �� ' c► , � -� , � f � � ��: � ,� �� Ef�orts to reach this audience include a multi-channel - r`, o .� .. '� � '' � r,�.-- marketing strategy focusing on digital and social media. The � ' � ; � s;: � � � �.�'� � :'���N�, � ' ��1 primary audience for our ef�orts are 25-45 year old females ,_ � J �`' � `'"` ,��. with children in the home, located in the Des Moines/ �� '� '�' ����� +� � �'�' � �` , , Ames DMA, Cedar Ra ids/Iowa Cit /Dubu ue DMA, ' . � ti`� � ".:��� ��� ' ' �� 1' Y q `� . ,;� �,�'�� �,�� , ��.�rt: - ��. � _- � �� Quad City DMA, Madison DMA, and Chicago DMA. - ��� ` t . � � � �� , KEY EFFORTS: ANNUAL TRAVEL DUBUQUE GUIDE, TRAVELDUBUQUE.COM, _ �"�y SOCIAL MEDIA PRESENCE, ANNUAL MEDIA BUY � � � ` � � . . , � ,�;., : � ..� � HIGHLIGHT. INITIATED A SERIES OF PHOTOSHOOTS THAT ARE MEANT TO REPRESENT ; �,, ,# �, Y ,._ =$� ,.,�; .. THE COMMUNITY AND THE PEOPLE WHO CALL IT HOME , � � i.. ;��. � �� ` a il i - • R ' .' ! ,.11 - '1 r i ' �'A., �, '� 1 i � -� • �I• � . .. :� . � � �' � r. � � � � � ;�.� �� "T � w �e . r� }., -�� � - � ' s �4 � f'^J'�-. F ' ..�� .. � � N PDATE � ��, - -�.� � � . _ � �� - - A U ON +-:r- � �. S. �� . . ��►``�« ..;� . , .. -.r,f�+'r X � , ,•�"`� � - � �' ,r►"4—','. ., . a + , �: � � � _ . . .. ,y-_ �. , ` , 1Y� yr " _ ~� A� 1 �■ w '���•r '�'R � _ • ' • ' � . � ` � � y� • ' TRAVELDUBUQUE.COM �.,�� � ���`''`�`�'�--�:�~_�� 140,000 Visitors 1�nnually I 60% Female I 40% Male �.'� :'r--_ � � :- �:- �y =--.- - � � �"'_' , : . : ;�'°� Primary User.• Within a 250 Ynile radius ofDubuq�ue ��" _ � � _� � � �� �.- --._ - - -_- - "�„�T =�. - FACEBOOK .�..f -- - — - k�-�.���y��r��� � 6,569 Likes I �8%feynale I 21% ynale Priynary User.• Within a 200 ynile rczdius of Dubuque -� � � ,�,� , / / � INSTAGRAM �' � �� � • 2,256 Followers En cz e 2vith local and re ional in uencers. � { ': "y�' I 'Y���' `� ��'��'�� ��' � � ' �'� '�` I g g g .f� _ ,�:��. � � �i � � ,; ;�' ..;: �: �:, ::ti,. �� ��. �` , e. ' � ,y. �,• .� ,'a, EMAIL MARKETING �� J� , �;i F��":� c��� �� �` �;'� � +� _.� �,'�� ',y,y� ��, :.� , r�� �,�`.�� .� �r � �,'�� }�'�� � °i 11,500+ Gonsun2erEmails I 600+ Industry PczrtnerE��ails � ��:� �-�:;; A '" ; ,,�'t�� � ; � Monthly Engageynent � � ` + � �'`��;��' � ► / � �.i .�w i� �;' � ,�t. � "� � ��� �`'i' �� � r � �: s . ti : . _ TRAVEL GUIDE ' ` U � � ' - �'�'�1, � ' i 85,000 Printed � 88 Pa es I Full �olor I Printed�lnnuall ' ' r � = = � ��„'� ` ,� ' g .y .�r� •, �' . r ti . � ! , I r {iM�� _ _ �� r� ����:,,,nr. • . ., i �a .. . � AN UPDATE ON � �. , ' �� �° � _ r� GROUPS, MEETINGS, REUNIONS � _ t��, �_ �. The sales team worked hard to recruit new business, as well as � �� � � ��f•� � �� �_�� foster relationships with friends from the past, to continue to � �`' � �, :� , � ti make an impact in Dubuque and the Tri-State region. Tradeshow � '�` � ,-�. � �s� attendance, cold calling and sales blitzes took place throughout the _ _�_ _ ' - _ � year in an ef�ort to keep Dubuque's name in front of planners. - - � � � � �` �:� ���X ,! KEY EFFORTS: SECURING NEW BUSINESS, INCLUDING THE NATIONAL CONFERENCE ON �� _ � . CATETCHICAL LEADERSHIP, FROM PLANNERS LOCALLY, REGIONALLY AND NATIONALLY THROUGH :���1 �' � I y CULTIVATING RELATIONSHIPS � �� � ` _ � ��. � � . __..._--�..t�_�� -. .._ . .. _ i-- ,_ _. . _ .,��MM�1�R..-''.�.-..... v. . � � . . -.a..._-.�+re�...-�`C,=�=.:.-t HIGHLIGHT: CREATION AND IMPLEMENTATION OF MEET DUBUQUE, � -- - -. - - -_ ' _ __ ' .,...,.�=-- A MULTI-MEDIA MARKETING CAMPAIGN TO TARGET PLANNERS � �.:.. -;-���� :•- � ��y � � �� +��;�rr ..:- t -�:�- �_� _ MEETDUBUQUE.COM • �� ��. ` ��.. _ .._ � -•' • -^' :�' Np� = _ .. �� , � ..s"� 1 � �'• `�_ Y A � � - 4�� AN UPDATE ON t � ��.�-. �, Whether through funding, sponsorship, or logistical assistance, ' �" � ;�' . :�, • • • • � � • r .Ay� our sports division and Sports Commission works with over forty `��u;�, � � -�' � '� ,� events each year. lhis past year events like Team of Dreams,Julien � ��. ���; Dubuque International Film Festival, Run4Troops, TorqueFest, -� � Theisen's Snocross, and more were assisted. �. �,, .�• ,� - � KEY EFFORTS: DUBUQUE REGIONAL SPORTS COMMISSION, FACILITATION OF AMERICA'S RIVER FESTIVAL, LOGISTICAL SUPPORT TO EVENTS LIKE JULIEN DUBUQUE INTERNATIONAL FILM FESTIVAL - HIGHLIGHT: FROM DOCKDOGS AND DUELING DOGS WORLD CHAMPIONSHIPS, IOWA STATE � YOUTH BOWLING TOURNAMENT, AND BEYOND THE GAME, 2020 WILL BE A BUSY YEAR FOR ` � , # SPORTS & EVENTS IN THE DUBUQUE AREA. ��,r�yy �', � t � � . . �•�:'. ��� .! ' e' �� �,� T-.7 h � r� �~ 4�` .:�(.� �� . �1 � w � . �. �. AN UPDATE 0N , � � , . ' ' ��., ,,� . �,��~�� � - a��,�,� � �„ . . � �.� � . ��� �� s .�� . _���;, �� � :-�: .�.� ,_ .+. �:: _ . � ' " � � An important part of the experience that the Travel Dubuque ;�, ;; � � � ,�, y Y��. -. Welcome Center of�ers is gathering background data about . � ' �- �� :.., � ° r�� •µ_;•�,. guests while in town. With this information, staf�is able to make �. � r� ;- ,. � customized recommendations for their visit to Dubu ue. Content } �� � `� y �� 's� q � � r �: _',�-T.r� '�� • ,.�^�-�-__ pieces like pet friendly guides, downtown attraction sheets, as . :� ' � : . . �. ���::�:Y-- _ well as data gathering for amenities of�ered in the area are some � � -.� k�l,.; ` E � �: . .�� of the ways the Travel Dubuque Welcome Center staff crafted � � - �--� ,,� � � ` ' - �'� memorable expierences for our nearly 11,000 guests. ?: - r _ _ � � .. �� ' �A . ,;�. " KEY EFFORTS: WELCOME CENTER MANAGEMENT, TRAVEL DUBUQUE MERCHANDISING, CUSTOMER - �'_= ; ��p �� '4 SERVICE TRAINING, BROCHURE DISTRIBUTION - �" � ��Y: .� �'�,y ' � � � �� _� �� �� r � :ti ` ..��{„�,� HIGHLIGHT: CREATING UNIQUE EXPERIENCES TO ENGAGE WITH THE COMMUNITY AND VISITORS, ;. � INCLUDING THE SAMPLERY, PUP CRAWL, AND I-SPY SOCIAL MEDIA CHALLENGE � � .� ��. ��� w�,"�'� ., �,'r.:" � '��- `�`., �� � �ir #' ►��' r �� •�*'e `��'r�,��t ��'� ~ ~`, '�''. AN UPDATE ON . -: _} - • �' - •�- -_} } : � ,� , � . . � � � . _ `- � _. _ j�" ` � . s �`. <� . 4 '�'' �� ' � 5�.:..- ��y ' .�•�' � - ' _-.• '.� T � �� _ ' f j�,�5s"���� � r� � ;_ ��� �`� ��-- , -. .,�'. : �� - L In 2019, Travel Dubuque developed a community partnership to � �� - � �'�� �`"� _ . � ' . . . .,f. . 8 ..,�,.. � engage partners in and outside of the tourism industry to make 7 ��; � .�.��.. � ; -a� � _.�,. : -� ,'� ,,� . ,, ; .: y . . , � .,. �._.. - an impact on the community we work to promote. Seven partners = ' � = � t ;� �'r�� , •�w t,,� � ;� � � �. '•� have signed on and in 2020 the Backyard Explorer program, a - _ -- �. � - � �`�-'� �' Y � ' cam ai n with colorblind viewfinders Sister Cities ro rammin - � � ' ' p g � p g g� �. �. _ ._. � � : �=- _ - - .:� and I'm a Dubuquer will launch as part of this initiative. !�- _ = �°`� - _ _-, y- _ ��--�= � - -- -- �;- -- -- " �� . _ � � � :r+�:� � , '� _ _- .G� PARTNERS: ANDERSEN WINDOWS & DOORS, CLARKE UNIVERSITY, DIAMOND JO CASINO, �=-^� � �_ ��y- ^__._-� � _ ��__� � - ENVISION TEES, IBM, MIDWEST ONE, AND Q CASINO . _ � - - :;. _ d I_ _ .__`"�`���_ �ii- � _ �.- •- - _� �4,...� �� • - .. - � � ��4-�� ' S �l _� �'!�d- _ . ��� _ ` � � s � � y^'„�.�. _ _ C. �.�. �.: � � - � � ��d.-_ 1��ts�-. . �r� . _ .. ; * . � . . � � � � � ,_. i�- -4, .� '11" .- � . AN UPDATE ON � � 'y � '� .w� ;:,� � � � F�� `�'���`''�`;� .. i,°.�� �, ��',:,'" A series of hotoshoots were conducted to ensure that Travel ��� '� '�� �� p , ..� �� w:'�'n ,l.�"i Dubuque's creative and imagery is representative of the diverse - � . . �;'�'� , � o ulations that call this communit home. To date, ei ht shoots -a�. � � -�'���� pp Y g . have been com leted throu hout the communit . Staf�has also .��� �' � '' p g Y � �.� , continued discussions and training regarding diversity, equity, and ; � `�''��` _ '�� inclusivity throughout the year. � -� , , �� � � ti ,�� �_ . KEY EFFORTS: COMMUNITY ENGAGEMENT PROGRAM, PHOTO SHOOTS, TRAININGS, . ---_ �� INCLUSIVE DUBUQUE PARTICIPATION � r �! � �� + r �� � 1 � s �—.. .. J i� � �` � r. � af ' K f. Y ! , -.�'' � _ r ` � + � � � - _. o- - _i•' •-'= ' _ �' � � - .. }���'��• --�a�C+'T'�w'.`-^ �.�"-� t_�i-_ - __ '.e� •' ' :�'�+R� '' , f�'�-a j+.-.�.' -.�-��'�� " -- ..i_. �-: �• ;4 . . J�:.•�}:.;�,re:.l���_-'1C'-:.�;' .r�'. ^ � - •-� � ,(�� .:.s ��:M�;, ie f � + �'�"� s• =•c;wi�_ • , �`�: _ •-- " _.-�.�k� .. ._ Sf-":Yy,�"`. ��� -' _+�'..i;'i-� =�:^ ��:•.. "•5,��•yw.;vt-'��' - � C� ►�3 �•^Y� ` ��� e•� y,,,' ��'i. "5`5�-�-:�. � ��.'��.c`'..`'.-�5 ..,�-.�-ti.� �ti`lP'�-`:� ��;.3C�.,,y� . Y •:��'_�';:�.�-�-: �r t�.�r��..,;,irk�-�y' ��.-��i'�`�'. " ' �-:. '.�`_� _• �._... '4Ei�. _ -�.,s c�,"�-��' e..: -t���.-�- t'�=' d•: .�,- :`$� . '''?"`+� � w^-..57�a ��_ �- �-. -q:�'.. " �`:;,�:1.�.•���iw• �is--�-a�-,_ .a�.'. ,� 'Sx� :x- �v�.:� �j�, r�ys� ..`..�. ��f�g� - - -�a�'•� � Ji.:�r.''... _ � i yi .a:•i i"�'�-__ '.5. �. � ��::�.�r-�'�__ . .._ .-._'_n..�;,`�•�=_ ��� w�,"�'� ., �,'r.:" � '��- `�`., �� � �ir #' ►��' r �� •�*'e `��'r�,��t L00KING AHEAD ���� ~�~� '-�� . �� - •�- -_, � : � �� :� . �� _. � �. . � / � � . - � j�" ` � � � ��^��' � 4��'• � ' S' .�T e �•" � � f � �� ' '��' ����e l�. ` ��'� ��� � ��►, Y � .ai� . . : . �� - L • ' - JULIEN DUBUQUE INTERNATIONAL FILM FESTIVAL I APRIL 22-26, 2020 � �� - • �'�� �'�� ' �` � '_.=� ,,, • 8 .�r IOWA'S RIDE I JULY 12, 2020 7 �� �+•�`*�'�� r � ` ' � � ��� �: #. .. ��' ,, . _ .� r . ti . � � .,._ .- -� . - �' .�� ,w . . . GREAT LAKES CHAPTER OF THE AMERICAN AIRPORT ASSOCIATION -�-� t � . �� �'' =� • -.�, � � EXECUTIVES CONFERENCE AUGUST 6-9, 2020 - - -- � - ' - . • � . � •-^ r ' ��---• IOWA CREDIT UNION LEAGUE CONFERENCE I SEPTEMBER 16-18, 2020 �" -- ��_ � � � ��� _ r ��'_� =�Si �• � � t y �=��� SISTER CITIES PHOTO EXHIBIT I OCTOBER 9-23, 2020 � . � T' � � ,�`' . � � - �-� ��.r ' - ��y- - � _ �- � GROWING SUSTAINABLE COMMUNITIES CONFERENCE I OCTOBER 20-21, 2020 �� � - �.�-��. � - - -. �". d I �;;• -' IOWA ACADEMY OF NUTRITION & DIETETICS ASSOCIATION CONFERENCE - - '-�---�.- �= - � NOVEMBER 4-5, 2020 � -�- • - - - �_...'� �� - � _ _ � ��-�� ' _ s 'l _� �""�-,�e= _ . ��� _ � -� _� s � � y^'„�.�. _ _ C. �.�. �.: � � - � � ��d.-_ 1��ts�-. . �r� . _ LOOKING AHEAD , , �� ;.F� ;, ,, � , ��� y.r �fl, . ' 2 i .��, '� ��• :��������-� �T':�� � ie� . r i�� ,i� , 4 . . `i-. , ,1"+. , •, . Guests can ex erience a once in a lifetime o ortunit as histor is �` � - - `, � �` � �- {�� � T � ,� ,. �: � �a ��• �' ��, � � �,� �„3 � �, �.�� r � p pp Y Y �;.� � �;���� �,�* ��.; �'_ '� ����,ri.:��'��:, `.i,; . ,�. t x . ,�;���/T"�. � t', � �: � ' `�'�� made at the Field of Dreams Movie Site Au ust 2020. Includin �� _y, :: ���` ..�;. � - -�'�� �{�' ° ,'�� ::- �� �� ��'�'4 `,� g g ��,��` 7 #fx� � ��,�' �� i'�. ��. � r/ ���5.�: � �IF: ���I� i' outdoor concerts & events, a major league baseball fanfest, and � �� , �� -� r � �: � ,�sZ ,� - _ viewing parties of the highly anticipated August 13th face of� � � � �� �,� `J� �1 ,- � � I � v k S '�y� T between the Chica o White Sox and New York Yankees. Of�erin �� - � `' ^`� � � ���r _J , ..,,,�� � midwestern hospitality right here in Iowa's slice of heaven. ' � ' ' � �'� - �� s � � �'� � + WHAT TO EXPECT: � ;� 8,000 MLB GAME TICKET HOLDERS + 30 000 ANTICIPATED IN THE AREA - -�;. -_,�:: �•. . : .. ��k�ri :.: -=��� „..'.� (�.�N'.�,ylRw.-.� . . . .���•_?'."..._ � _ . ., . � . ._. v�-•• � •' - ' '. � .- � . . •'.i!,+4��+�.a'^i _y^ ' . ... .,:... _ - ... � .� .., -.- .� .��. .. . : .. . .-. .. �- . :?`. . . . • .w...� .._v�.� �.��i:tiF�li�,�'y1k•,i+�.,.. ,� .�. ��- �. � .•. . ....:....��..,.. .. , �, r ..�..'��:.�.� • L . �.: :e�..... - FOUR DAY EVENT IN DYERSVILLE DUBUQUE AND THE ENTIRE COUNTY `:��'���"�����4���'���°0��'�'a,.y�."��'. '.,y,'�' an' � • -' ^;: ` �r";• �i"•',�y��Y'Y�� / / �pqA�!yl�� '^��r ��• '.�:iL:. -.�;�.,�:�.+� VIEWING PARTIES, CONCERTS, EXHIBITS, USA PATRIOTS GAME...AND MORE �..�_ _, .,.. .� - _ � ': � . ..: -�-. - , • , �- • r'. .. , }� � . :��., ��- r`��_�" ' � . �'��l�e�� t..� .� � � -� # ; �� � � � � ":. #' � • i. �� � �� � � .. �. � • � ••• 4 � J 4 � �� i I � • ' � � � �� � ! FISCAL YEAR 2021 AS OF 12.31.19 FY20 BUDGET FY21 PROPOSED BUDGET INCOME Dubuque County 60,000.00 60,000.00 60,000.00 Grants 42,500.00 55,000.00 55,000.00 Gift Shop/Welcome Center 13,353.29 22,000.00 22,000.00 Co-op Programs 31,675.00 30,000.00 55,000.00 Bureau Services 89,033.64 93,925.00 109,000.00 CVB Events 212,689.34 220,675.00 295,675.00 HoteUMotel Tax 560,565.00 1,121,130.00 1,145,392.10 Brochure Distribution 12,780.00 15,000.00 13,000.00 Progressive Dinners 22,528.00 26,000.00 32,000.00 Interest 163.43 175.00 185.00 TOTAL INCOME $ 1,045,287.70 $ 1,643,905.00 $ 1,787,252.10 FISCAL YEAR 2021 AS OF 12.31.19 FY20 BUDGET FY21 PROPOSED BUDGET EXPENSE Convention Marketing Tri-State Champion 0.00 4,000.00 10,000.00 Bid Process 4,320.79 13,500.00 11,000.00 Corporate Marketing 6,410.47 50,500.00 25,500.00 Associate Marketing 649.89 3,500.00 6,350.00 Convention Services 1,782.53 3,750.00 9,000.00 Military Reunions 0.00 5,000.00 4,000.00 Growing Sustainable Conf. 0.00 0.00 18,500.00 Total Convention Marketing 13,163.68 80,250.00 84,350.00 Sports Commission 83,136.46 136,990.00 138,900.00 Group Tour Marketing Group Leader Development 12,962.79 12,190.00 11,140.00 Tradeshows 4,650.00 9,650.00 10,250.00 Progressive Dinners 17,280.80 17,000.00 23,000.00 Total Group Tour Marketing 34,893.59 38,840.00 44,390.00 FISCAL YEAR 2021 AS OF 12.31.19 FY20 BUDGET FY21 PROPOSED BUDGET Marketing Media Buys 158,404.95 227,000.00 266,000.00 Website 3,066.38 5,000.00 5,000.00 Total Marketing 161,471.33 232,000.00 271,000.00 Awareness Development Local Awareness 4,871.38 10,000.00 10,000.00 Education/Staff Development 14,596.23 23,000.00 25,000.00 Hospitality 0.00 5,000.00 5,000.00 CVB Events 207,333.05 206,000.00 271,500.00 Gift Shop/Welcome Center 11,670.71 17,000.00 18,000.00 Brochure Distribution 28.45 1,000.00 1,000.00 Sister City 449.86 5,000.00 7,000.00 Total Awareness Development 238,949.68 267,000.00 337,500.00 FISCAL YEAR 2021 AS OF 12.31.19 FY20 BUDGET FY21 PROPOSED BUDGET Salaries & Benefits Salaries 279,381.07 570,251.00 590,609.00 Payroll Tax Expense 24,193.54 46,450.00 47,500.00 Health &Dental Insurance 27,212.88 55,000.00 60,000.00 Life/STD &LTD Insurance 2,399.04 4,795.00 4,800.00 Pension Contribution 20,284.42 28,550.00 29,030.00 Total Salaries & Benefits 353,470.95 705,046.00 731,939.00 Administrative Insurance 6,008.00 7,000.00 7,000.00 Postage 4,404.38 12,000.00 12,000.00 Accounting &Legal Services 14,650.62 15,000.00 16,000.00 Parking 5,732.00 12,000.00 12,000.00 Total Administrative 30,795.00 46,000.00 47,000.00 Operations Telephone, Telecommunications 7,216.22 14,500.00 14,500.00 Computer Software/Equipment 4,407.82 20,000.00 20,000.00 Supplies 2,802.90 7,000.00 7,000.00 Total Operations 14,426.94 41,500.00 41,500.00 FISCAL YEAR 2021 AS OF 12.31.19 FY20 BUDGET FY21 PROPOSED BUDGET Facilities Welcome Center Rent 16,526.00 33,240.00 34,307.00 Storage Space Rent 1,935.00 3,870.00 3,870.00 3rd &Main Condo Association 2,482.14 4,964.28 5,000.00 Utilities 2,328.17 6,000.00 6,000.00 Office Maintenance 2,550.86 6,000.00 6,000.00 Total Facilities 25,822.17 54,074.28 55,177.00 Depreciation Expense 9,689.76 31,264.32 19,750.00 Interest Expense 748.38 2,000.00 750.00 TOTAL EXPENSE 966,567.94 1,634,964.60 1,772,256.00 NET ORDINARY INCOME 78,719.76 8,940.40 14,996.10 NET INCOME 78,719.76 8,940.40 14,996.10 I �^VJ�r ^ �� _ � _�'*�. ��� �� � �� � � I F• � �I • � � ' � � 71 t• } � � ' r . I 1 � � . � • • • � • • i � � � } \ \ � � � ��.� � _ ` r• " .��''' � � �, �; � . a•, �'�J rx �. . ..� w $ � � . .�/ • "ti f r� • � i �