Work Session - Central Avenue Corridor Streetscape Master PlanCity of Dubuque
Copyrighted
March 2, 2020
Work Session - Top # 1.
ITEM TITLE: 6:00 PM - Central Avenue Corridor Streetscape Master
Plan
SUMMARY: City staff and consultant RDG Planning & Design will
conduct a work session on the Central Avenue Corridor
Streetscape Master Plan
SUGGESTED DISPOSITION:
ATTACHMENTS:
Description
Central Avenue Corridor Streetscape Master Plan
Work Session-MVM Memo
Staff Memo
Fulll draft Plan
Work Session Presentation - Plan Summary
Type
City Manager Memo
Staff Memo
Supporting Documentation
Supporting Documentation
Masterpiece on the Mississippi
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Central Avenue Corridor Streetscape Master Plan Work Session
DATE: February 26, 2020
Dubuque
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2007.2012.2013
2017*2019
Economic Development Director Jill Connors is transmitting information for the Central
Avenue Corridor Streetscape Master Plan Work Session.
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Mic ael C. Van Milligen
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Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Jill M. Connors, Economic Development Director
Masterpiece on the Mississippi
Dubuque
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2007*2012*2013
2017*2019
Economic Development
Department
1300 Main Street
Dubuque, Iowa 52001-4763
Office (563) 589-4393
TTY (563) 690-6678
http://www.cityofdubuque.org
TO: Michael C. Van Milligen, City Manager
FROM: Jill M. Connors, Economic Development Director
SUBJECT: Central Avenue Corridor Streetscape Master Plan Work Session
DATE: February 26, 2020
INTRODUCTION
This memorandum presents information regarding a work session presentation from
consultant RDG Planning & Design on the Central Avenue Corridor Streetscape Master
Plan developed with community input and direction from technical and steering
committees. This project will help to implement a Top Priority of the City Council's 2017-
2019 Policy Agenda -- Central Avenue Revitalization: Streetscape and Business
Development. The project timeline and the draft Master Plan are enclosed.
This work session provides information for newer City Council members and serve as a
refresher of the details for those who received this information at a May 2019 work
session.
BACKGROUND
In 2016, the City of Dubuque asked Iowa State University Extension and Outreach
Community and Economic Development for assistance in assessing opportunities for
economic redevelopment and improvement in the quality of life for residents along the
Central Avenue Corridor, which abuts Dubuque's historic and diverse Washington
Neighborhood, a focus of redevelopment since 2005.
This corridor connects Dubuque's central downtown and Historic Millwork District to the
city's North End. It features a wide variety of historic buildings offering commercial and
retail opportunities on the ground floor and residential spaces on upper floors. The goal
of this initiative is the economic revitalization of the Central Avenue Corridor through
community engagement, educational outreach, and community -informed storefront and
streetscape design. Central Avenue Corridor stakeholders include business owners,
employees, patrons, residents, landlords, social service agencies, community leaders,
the City of Dubuque, and partner agencies.
In May 2018, the Economic Development Department released a Request for Proposals
for a consultant to develop a Central Avenue Corridor Streetscape Master Plan for the
area between 119" and 22nd Streets.
In July 2018, a Master Plan consultant contract signed with RDG Planning & Design
(with WHKS Engineers sub consulting to provide information on the feasibility of two-
way traffic along the corridor). RDG has worked with a variety of stakeholders, as more
fully described in the draft Central Avenue Corridor Streetscape Master Plan.
The Steering Committee membership is as follows:
• Jill Connors, Economic Development Director*
• Laura Carstens, Planning Services Manager*
• Marie Ware, Leisure Services Department
• Jon Dienst, Engineering Department*
• Dan LoBianco, Dubuque Main Street
• Ed Raber, GDDC / Dubuque's True North Corporation
• Laura Klavitter, Washington Neighbors
• Paul Davis, Public Works Department
• Jason Neises, Community Foundation
• Renee Tyler, Director of Transportation Services
• Wally Wernimont, Planning Services Department
*Indicates Technical Committee members
Project Objectives
The creation of the Central Avenue Corridor Streetscape Master Plan between 11th and
22nd Streets in the Washington Neighborhood is being directed by the Economic
Development Department in partnership with other organizations working in the corridor,
with assistance from the Planning Services Department. Once the consultant was
selected, we engaged representatives from key City departments, key community
partners, and Central Avenue Corridor stakeholders. Project objectives include:
1. Address the Corridor's current state of aesthetics as well as provide guidelines for
future improvements, and redevelopment of public infrastructure elements within
the Corridor.
2
2. Provide design guidelines for linking complimentary uses, preserving the history and
identity of the neighborhood, and improving walkability as well as recommending
options for streetscape furnishings and landscaping.
3. Address conditions and opportunities for the Corridor's future transition from its
current status as a one-way State highway to a pedestrian -friendly two-way city
street such as traffic calming and Complete Street strategies.
4. Outline simple, cost-effective strategies that can be reasonably achieved in a short
period of time as well as more complex, long term strategies that will require
greater coordination and expense.
DISCUSSION
The following will be considered as the Plan moves from adoption to implementation.
Guidelines for Future Improvements
During public engagement, stakeholders indicated that childcare, restaurants, lighting,
and small business were at the top of the list of their desired additions to the Corridor.
This provides excellent direction for moving forward.
Design Guidelines
The plan recommends preserving the Corridor's architecture; the addition of more
landscaping, trees, and plantings; a focus on economic development while preventing
gentrification; addressing perceived or real safety; and integrating art into all the design
elements and improvements. These will all be considered when implementing the plan.
Traffic Patterns
A planning -level capacity analysis has been done by WHKS to analyze the feasibility of
converting Central Avenue to two-way traffic. It should be noted that a complete traffic
study will be needed to determine the full impact and modifications needed to convert
the Central Avenue Corridor to two-way traffic, if such a determination is made.
In support of the City Council's having identified the revitalization of the Central Avenue
Corridor as a High Priority, and as part of the FY2020 5-year recommended budget, the
City Council approved $240,000 over three years for implementation of the Central
Avenue Corridor Streetscape Master Plan (CIP 360-2561). Assuming approval by City
Council of the currently proposed 5-year budget, $120,000 of those funds would be
available in FY2022 and $20,000 in FY 2023.
3
Also included in the FY2020 budget was $200,000 for a 2-Way Conversion Study for
Central Avenue and White Street (CIP 360-2796) which will begin after the opening of
the South West Arterial in order to get more accurate traffic numbers along the Corridor.
This includes funding for a complete traffic study that will evaluate signalized
intersections in the Corridor; identify improvements or modifications to support traffic
demands; and to consider transit needs, bike and pedestrian needs, and sustainability.
During the work session presentation, RDG staff will describe steps to date, details of
the plan as informed by the public input sessions and solicit input from City Council.
Short-term and Long-term Strategies
These will be identified as City staff work with stakeholders and partners to develop
specific implementation.
RECOMMENDATION/ ACTION STEP
We recommend the City Council review and comment on the presentation and the draft
Master Plan, and then provide direction for City staff to move forward with submittal of a
final version of the Central Avenue Corridor Streetscape Master Plan for approval at a
subsequent meeting.
Enclosures
cc: Steering Committee members
Ryan Peterson, RDG Planning & Design
4
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THE CENTRAL
AVENUE CORRIDOR
STREETSCAPE MASTER PLAN
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Master Plan Prepared for the City of Dubuque May 13, 2019
1
I
ACKNOWLEDGEMENTS Table of Contents
Mayor, City Council,
Administration
Mayor Roy D. Buol
Ric W. Jones
David T. Resnick
Brett M. Shaw
Luis D. Toro
Kate M. Larson
Jake A. Rios
Michael C. Van Milligen, City Manager
Masterpiece an the Mississippi
Steering Committee Consultant Team
Laura Klavitter, Washington Neighborhood RDG Planning & Design
Jason Neises, Community Foundation of Greater Dubuque Dubuque l Des Moines I Omaha I St. Louis
Maurice Jones*, Economic Development Department www.RDGUSA.com
Laura Carstens*, Planning Services Department
Marie Ware, Leisure Services Department WHKS
Jon Dienst*, Engineering Department Engineers + Planners + Land Surveyors
Dan LoBianco, Dubuque Main Street www.whks.com
Ed Raber, Dubuque's True North Corporation
Renee Tyler, Transportation Services Department
Paul Davis, Public Works Department
Jill Connors, Economic Development Department
Wally Wernimont, Planning Services Department
Gina Bell, Sustainable Community Coordinator
*Also members of the Technical Committee
WASHiNGTON whks
NEIGHBORHOOD
engineers * planners • land surveyors
RDg..
PLANNING. DESIGN
I. INTRODUCTION 5
II. PUBLIC INPUT 9
III. STRATEGIC DIRECTION 17
IV. NEIGHBORHOOD FABRIC 21
V. OPPORTUNITIES 31
VI. TRANSPORTATION 41
VII. THE STREETSCAPE 45
VIII. NEXT STEPS 77
Section 1: Introduction
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I. Introduction
Within the city of Dubuque there are many
sites full of character and potential, and the
Central Avenue Corridor is a prime example.
Currently, this road is a southbound, one-way
segment of Highway 52, but an alternative
route is being planned to divert excess
traffic around the city. Once the arterial is
constructed, Central Avenue will transfer
to city jurisdiction and be an enormous
opportunity for community revitalization.
Particularly in the heart of Dubuque, Central
Avenue has historically been the main street
for the Washington Neighborhood, and so
it became desirable to envision a new street
which better serves its neighborhood.
The Washington Neighborhood
One of Dubuque's oldest districts, the
Washington Neighborhood is filled with
historic building. Among its first inhabitants
were Irish and German immigrants,
employed in the nearby industrial districts.
To this day, the neighborhood maintains its
connection to the industrial relics. Recent
efforts by the city have been driven towards
revitalizing the Washington Neighborhood,
including a neighborhood master plan.
Central Avenue
The segment of Central Avenue addressed
by this plan runs between 11th and 22nd
Street. Prior to 1921, Central Avenue was
two separate streets, Couler Avenue to the
north of 18th and Clay to the south. The
introduction of a state highway gave them
reason to converge, and shifted the corridor's
focus from pedestrians to vehicles. With the
anticipated removal of Highway 52, there
is an opportunity to rediscover pedestrian -
friendly streets, architectural gems, and
economic vitality.
Streetscape Master Plan
The Central Avenue Corridor from 11 th
Street to 22nd Street in the Washington
Neighborhood connects Dubuque's central
downtown and Historic Millwork District to
the city's North End. It features a wide variety
of historic buildings offering commercial
and retail opportunities on the ground floor
and residential spaces on upper floors. The
subsequent removal of most of the truck
traffic from the corridor, combined with the
improved resilience of the neighborhood
due to the Bee Branch Creek Watershed
Flood Mitigation Project, will create a prime
environment for a renaissance.
The purpose of the Central Avenue Corridor
Streetscape Master Plan is to engage
stakeholders in the process to prepare for
and guide this renaissance. Project objectives
include:
• Be highly illustrative with conceptual
renderings of streetscape improvements.
•Provide guidelines for the Corridor's future
transition from a one-way State highway to a
pedestrian -friendly two-way city street.
• Provide design guidelines for linking
complimentary uses, preserving the history
and identity of the neighborhood, and
improving walkability.
• Recommend streetscape furnishings such
as pedestrian scale lighting, way -finding
systems, greenspace creation, and public art.
• Promote creative, innovative, and
sustainable opportunities to beautify and
bring a cohesive sense of identity and place
to the corridor.
•Recommend landscaping such as street
trees, decorative planters, planting beds.
• Outline simple, cost-effective strategies that
can be reasonably be achieved in a short
period of time as well as more complex,
long term strategies that will require greater
coordination and expense.
A Regional view of the Washington Neighborhood and Central Avenue.
5
Central Avenue Corridor ' Section 1: Introduction
Project Timeline
The following items summarize the efforts
leading up and contributing to the Central
Avenue Corridor Master Plan.
Historic Timeline
•2009: Community Assessment and
Revitalization Strategies Plan for the
Washington Neighborhood
•2013: Market Analysis update for the
Washington Neighborhood
•2015: City Managers' Design Academy Case
Study: Central Avenue Corridor
•2016: Central Avenue Corridor Building
Inventory Report by Iowa State University
(ISU) Extension and Outreach
•2017: Top Priority of the City Council's
2017-2019 Policy Agenda - Central Avenue
Revitalization: Streetscape and Business
Development
•2017: Seeing, Making, Doing: Art and Design
of Social Capital Report by ISU College of
Design students & faculty
• May 2018: Request for Proposals posted for
Central Avenue Corridor Streetscape Master
Plan
•July 2018: Master Plan consultant contract
signed with RDG Planning & Design
(subconsultant WHKS Engineers)
Project Timeline
• August 2018:
Project Kick -Off to develop an overall vision
and master plan for Central Avenue
Meeting with Steering and Technical
Committees
Historical research and site analysis of the
Corridor
Interviews with key stakeholders, business
owners, and community
Begin development of base map and 3D
model of the Corridor
Promotional Campaign Begins for Public
Engagement
• September 11-14, 2018:The Central
Event Design Workshop at 18th Street and
Central Avenue hosted by the Washington
Neighborhood and City of Dubuque
• Sept. 11: Neighborhood Visioning - Share
Your Ideas & Central Avenue Celebration
• Sept. 12: Design Team Work Session & Public
Collaboration: "Guide the Pencil"
• Sept. 13: Design Team Work Session &
Technical Feedback
• Sept. 14: Open House on Draft Vision -
public feedback on proposed enhancements
and amenities
• September 16-22, 2018: Build a Better
Block event hosted by Dubuque Main Street
at 18th Street and Central Avenue and
throughout the Corridor
• October - December 2018:
Recap of Design Workshop public and
technical input
"Fine tune" preferred vision with input from
Steering and Technical Committees
Analyze impact on vehicle and truck traffic,
public transit, parking, accessibility, and
streetscape design of one-way to two-way
conversion on Central Avenue and White
Street
Evaluate opportunities to create a more
pedestrian -friendly street, improve safety,
and create a future vision to serve as
a creative corridor for the Washington
Neighborhood and the community
Develop a preliminary report and corridor
design map
Develop"planning level" cost estimates and
phasing plan for short-term and long-term
strategies for buildout
•January - February 2019:
Review preliminary report, corridor design
map, cost estimates, and phasing plan with
Steering Committee
Interviews with key stakeholders, business
owners, and community
•March 2019: Plan and promote public
engagement for The Spring Fling on Central
• April 2, 2019:The Spring Fling on Central
Business Roundtable discussion at 1732
Central Avenue from 1:00-2:30 PM
Open House at 1101 Central Avenue (former
Colts Building) from 5:00-7:00 PM
• April - May 2019:
Prepare final report, corridor design map,
cost estimates and phasing plan, and review
with Steering and Technical Committees
Final Plan Presentation to City Council and
Plan Adoption
II. Public Input
From the outset, this plan sought to
consider the perspectives of locals from
the Washington Neighborhood and Central
Avenue Corridor. The values of people who
use the area regularly should be instrumental
in guiding design decisions. With this in
mind, various activities were planned to
engage with the public, and encourage them
to contribute their personal feedback.
Initial Engagement
In preparation for The Central Event and
Workshop, the need for public input was
advertised, and a first effort at collecting
feedback was initiated. Meetings were held
with groups, such as the Fountain of Youth,
to gain specific perspective feedback, and
Laura Klavitter of the steering committee
canvased the Washington Neighborhood.
A -frames were placed around the
community with prompts to encourage the
public to think about future developments.
"Tweet Boxes" attached to the frames gave
people the opportunity to write down their
suggestions and submit them for review.
In general, a tremendous effort was made
to advertise the public input sessions with
banners, a press release, a front page article
in the daily herald, and more.
The Central Event
On the evening of Tuesday, September 11th,
the section of 18th Street between Central
Avenue and White Street was closed. Local
food vendors and musicians set up in the
street and informational signage, feedback
boards, and furnishing demonstrations
were displayed. The event was heavily
advertised and well attended by workers
and residents of the neighborhood. Over the
course of the evening, hundreds of people
expressed their opinions, brainstormed new
opportunities, and had fun. Feedback was
collected through various activities including
the tweet boxes, surveys, visual prompts,
interactive maps, and conversation.
Workshop and Drop -in Hours
The rest of the week was committed to
interpreting the feedback, meeting with
key stakeholders, and developing a draft
vision for the Central Avenue Corridor.
Organized within this workshop were more
drop -in hours to meet with the design team
privately.This opportunity gave a voice to
those who were less comfortable expressing
themselves publicly.
Section 2: Public Input
We made sure
people knew.
600
Front
page
fliers distributed
throughout the
Washington
Neighborhood.
3,495
people reached
on Facebook.
article in the y 11111 I %Iti
telegraph
herald with
59,741 daily subscribers.
Roadside advertisements for
3 weeks.
A The Central Event, hosted to celebrate the community and encourage locals to express their opinions and enjoy complimentary food.
9
Central Avenue Corridor
A The suggestion maps put everybody's thoughts on display.
A A table dressed in paper asked people what their big idea for the Central Avenue Corridor would be.
Section 2: Public Input
Central Avenue Corridor
Section 2: Public Input
Open House
Finally, on Friday, September 14th, an open
house was held where the public was again
invited to come view the workshop product
and share their perspective. The draft vision
was put on display and presented.
Continued Feedback
Beyond the week of the workshop, the
team continued to encourage feedback.
Boards were displayed at the City Expo
on September 18th at the economic
development stand.
Preferences
Which two pictures are your favorites?
Which theme do you prefer:
Blue, Red, or Green?
13 RA x TOIZG.1 LIGHTING
♦ Survey respondents preferred the look of traditional infrastructure with artistic flare.
Survey Respondents
Prioritize...
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What are your top three priorities for implementation?
♦ Visual survey boards prompted the community to rank their desired amenities.
♦ Visual prompts got people talking about what they would like to see happen.
♦ Survey takers contributed their thoughts.
♦ People of all ages offered up their perspectives.
12
13
Central Avenue Corridor Section 2: Public Input
The Spring Fling on Central
After a number of months spent interpreting
community input and developing the plan
for Central Avenue, the project team put
together another public input session. On
April 2, 2019, the public was invited to the
Spring Fling on Central. Similar efforts were
made to advertise the event, and community
members came back to offer their feedback
on the proposed master plan exhibit. Food
was again provided to participants, and the
result was a friendly environment promoting
discussion about Central Avenue's future. The
event made front page news and generated
many helpful responses.
Specifically, participants were asked to
review an exhibit of the master plan and
fill out a survey. While everybody shared
excitement for the proposed improvements,
certain elements were prioritized over
others. The survey results provided almost
unanimous approval for the plan, and a more
thorough understanding of the community's
priorities.
♦ Visitors at the Spring Fling walked through the exhibit, enjoying the complimentary food.
Central Avenue Corridor Streetscape Master Plan Respondent Priorities
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Decorative
Paving
Trees and
Landscaping
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Transit Stops
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CC Improved Lighting
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Decorative
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♦ Survey results from Washington Neighborhood respondents (left) compared with all respondents (right).
Both groups prioritize trees and landscaping and do not prioritize decorative paving.
14
4
The Business Roundtable Discussion
As a part of The Spring Fling on Central, local business owners who would be affected by the
corridor's development were notified and encouraged to attend the business roundtable
discussion. The purpose of this gathering was to present the Central Avenue Corridor Master
Plan, receive feedback, and address the concerns of local businesses. Discussion points
included:
.Two-way traffic conversion: Participants expressed interest in understanding the timeline
for the one way to two way conversion. Attendees were informed that the City of Dubuque
is planning to complete an in-depth transportation study focused on the conversion from
one way to two way that will encompass both Central Avenue and White Street in 2020.
This project is anticipated to include additional public input opportunities, careful review of
ingress and egress from existing properties and an assessment of traffic signals.
•Parking: attendees expressed concern over the removal of on street parking. In conjunction
with the one-way to two-way traffic transportation study, on and off street parking analysis
will be completed during the transportation study.
-Semi-truck traffic and business deliveries: attendees noted that several business will
continue to rely on truck traffic for deliveries. The group discussed including provisions
within the preliminary and final design to accommodate deliveries.
.Project costs: participants asked about the funding for the project. As of this writing, the
total projects costs have not been finalized. The City will seek outside funding through grants
to help pay for the project.
15
INFO GRAPHIC COMING
♦ Spring Fling Info Graphic
PHOTO COMING
♦ The Business Roundtable Discussion
Section 3: Strategic Direction
III. Strategic Direction
The result of the public engagement,
committee meetings, and other learning
opportunities was a set of guiding principles
for the development of the project area. The
following themes represent the community's
desires and City's objectives in no particular
order.
Design Streets for Two -Way
Traffic
When discussing vehicular circulation
and the street's future traffic patterns,
the committee confirmed that the City
anticipates transitioning from one-way
to two-way traffic after completion of the
Southwest Arterial project. The design team
was advised that the street will be overlaid
with asphalt in 2019 as part of the transition
of jurisdiction from the Iowa DOT to the City
of Dubuque.
Embrace the Washington
Neighborhood
Committee members and the public agree
that the citizens and businesses currently
residing in the neighborhood are the
target audience for the project's proposed
improvements. When speaking to"where the
project could go wrong," several members
identified gentrification of the neighborhood
as a concern.
Pedestrians are Number One
When speaking to the objectives of the
master plan, most respondents agreed that
pedestrian -friendly streets and safety are a
primary project element. Respondents also
spoke to creating streets that welcomed
bus, bike, and car traffic in a safe and friendly
manner.
Integrate Arts and Culture
The planned improvements should embrace
multiple cultures, families, and individuals
who live, work, and play within the corridor
and adjacent neighborhoods. When
discussing the physical extent of the project,
respondents confirmed that the corridor
should be its own district. The benches, trash
cans, signs, landscaping, artwork, and other
enhancements will be specific to this area
(exclusive of typical street lights, drinking
fountains, etc. that are "City standards").
Reduce Maintenance
The design should take into consideration
opportunities to reduce long-term
maintenance. The design team worked with
multiple City departments (leisure services,
public works, etc.) that will regularly have to
maintain the corridor.
A The intersection at 18th Street and Central Avenue is an important node along the corridor.
17
Central Avenue Corridor , Section 3: Strategic Direction
Preserve the Corridor's
Architecture
Historically speaking, the Central Avenue
Corridor is rich. Several properties are listed
on the National Register.The plan must be
sensitive to this and embrace the past.
Create a "Greener" Experience
Currently, there is a limited amount of green /
open space within the corridor. Respondents
identified several areas where landscaping,
trees, and plantings could be integrated.
Encourage Economic Vitality
The development along the corridor
should invite economic opportunity to the
neighborhood. Committee members were
careful to state that development should
not gentrify the neighborhood, but rather
support their needs.
Prioritize Safety
There is a perception in the community that
this area is unsafe, yet those people who live
here do not believe it to be a problem. The
plan must consider provisions for improving
general safety, whether perceived or real.
These themes helped to organize
community values and gave us a framework
for the coming designs.
A Public input was the base to establishing our strategic direction.
18
IV. Neighborhood
Fabric
The stretch of Central Avenue adjacent
to the Washington Neighborhood has an
overwhelmingly unique character. As part
of the inventory process, the design team
was led on an architectural tour of the
Central Avenue Corridor by local expert
Jason Neises. An abundance of detail was
discovered beneath the face of the street.
These details are easy to miss if you aren't
paying attention, and are inaccessible to
the vehicles which currently dominate the
street. A transition to a pedestrian -friendly
environment will encourage people to
slow down and pay more attention to the
collection of cultural relics, thus making the
character of the corridor more obvious.
Additionally, the architectural character
of the area can be expressed through
design. Infrastructure introduced in future
developments can contain the same
elements, or abstractions of them, in a way
that calls attention to the history of the
Central Avenue Corridor. These details will
blend together with modern elements to
tell the site's story and increase the cultural
capital of the neighborhood.
With these concepts in mind, a library of
details, textures, and architectural elements
was assembled to inform design decisions
throughout the workshop.
Section 4: Neighborhood Fabric
A A turret punctuates a strip of row houses.
21
Central Avenue Corridor
Section 4: Neighborhodd Fabric
♦ Steeples are a common site from the corridor.
♦ Decorative turrets are commonly seen projected from the face of buildings.
♦ Decorative molding wraps around a local building facade.
♦ Cast Iron details reference natural forms.
♦ Intricate brick work decorates the tops of buildings.
♦ Decorative cast iron moldings decorate the facades of buildings.
22
23
Central Avenue Corridor
Section 4: Neighborhood Fabric
A The landmark Rafoth sign adorns the corner of 18th and Central.
A An impressive archway into a residential building.
11111111101111111
1 Cast iron columns and prism glass windows decorate this building.
A These brands on cast iron details can be found across the district.
1 More recently, murals have been a popular way of beautifying the neighborhood.
A Cast Iron details and intricately carved terracotta capstone flourish here.
24
25
Central Avenue Corridor Section 4: Neighborhood Fabric
Integrated Art
After a cache of architectural and historical
knowledge had been accumulated, the
design team's understanding of the corridor
could be integrated within the physical
details of the vision. Several concepts were
developed through this method.
The letter"C" made itself apparent through
alliteration (Central Avenue Corridor,
Couler, Clay), and was used as a branding
symbol across concepts. The redundancy of
significant architectural features was another
element to include within the corridor's
details. Arches, steel girders, and prism glass
tiles were a few of these elements. Small
organic decorations are found all over local
buildings, and so nature -inspired detailing
became a theme as well.
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♦ Interlocking "C's" inspire a railing pattern and a unique paver.
♦ Leaves and flowers climb up the side of a bus shelter concept.
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• ♦ The "C , amongst steel beams, in another bus shelter concept.
♦ A luminescent bollard faceted with skinny arches.
♦ Cut-out ladders and red lighting pay homage to the Engine House.
26
27
Central Avenue Corridor
Section 4: Neighborhood Fabric
A This place -making marker includes details from local architecture.
A The interlocking "C" motif used as a railing for a planter.
1 A stronger branding element on another illuminated bollard.
A Sculptural greenery details climb up a bus shelter concept.
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A An upside-down turret as a landmark place -making sculpture.
28 29
Section 5: Opportunities
Port of Dubuque
Connection
Steeple Square -
Future redevelopment - — — — —♦
♦
Chaplain Schmitt
Island Connection
recent Community
Health Center — —
r
15tb st.
Eagle Country Market — 7 t - -
Regional
npportuni
Piagra
Bee Branch Creek
Connection
es
•
•
str St' •
•
A•
Bluff Connection
•
I
I
Loras College —
•
t
• Grant Park
▪ Jackson Park
• Madison Park
• Orange Park
• 22nd St.
N
Ik
V. Opportunities
In applying key values and themes to the
design strategy, a series of opportunities was
revealed. The regional context of adjacent
corridors was observed to determine each
street's role in pedestrian and vehicular
transportation. Corridors and crossroads
could then be optimized for their respective
audiences.
For example, 15th Street was admired for
its connection to several community parks,
stretching from Grant Park down to the
Bee Branch Creek Greenway. Being a less
desirable path for cars as well, 15th street
proved to be an ideal pedestrian corridor.
Likewise, 18th Street proved to be important
as a pedestrian route, and showed potential
for the introduction of a common space at its
Central Avenue terminus.
Beyond its regional context, the Central
Avenue Corridor was carefully considered to
reveal distinct zones around which designs
could be determined.
A Regional opportunity diagram showing community connections which would promote a pedestrian friendly streetscape.
31
Central Avenue Corridor
Section 5: Opportunities
The Corridor
Shown below is the overall, proposed
framework diagram for the Central Avenue
Corridor between 1 lth and 22nd Streets.
Key to this diagram is prioritizing the
intensity of improvements between 14th and
19th Streets, identified as the "Corridor Core."
Transitional areas north and south of this
core continue strategic improvements with
slightly less quantity and intensity.
Pedestrian -focused areas, on -street parking,
bus stops, and signalized intersections are
also conceptually shown and will guide
future efforts to advance more detailed
roadway geometrics and streetscape design.
North Transition
The Corridor Core
The Corridor Core
South Transition
•
Bumpout
Parking
Bus Stop
Signalized
Intersection
CENTRAL AVENUE CORRIDOR
WASHINGTON RDg..
NEIGHBORHOOD .a 7
A The site -scale opportunity diagram of the Central Avenue Corridor.
32
33
Central Avenue Corridor Section 5: Opportunities
The North Transition
The North Transition starts at 22nd Street
and ends through 20th Street. It is the
connection to Couler Valley and the North
End. Currently, the intersection at 21 st Street
is the transition to two-way traffic, and the
area is an abundance of commercial activity.
North Transition
s
0
0
0
•
■
■
I 1
■
Bumpout ■
■
Parking ■
Bus Stop ■
Signalized ■
Intersection ■
■
A The opportunity diagram of the North Transition.
34 35
Central Avenue Corridor Section 5: Opportunities
The Corridor Core
This section of the corridor holds the truest
character to the district, and the most
opportunity for design. The two main
pedestrian corridors were identified at 18th
and 15th Streets, making their respective
intersections with Central Avenue critical
moments along the corridor.
This area also features the largest
concentration of significant architectural
structures. Included in this area are Engine
House Number One, the Rafoth Building, and
Dubuque Bank and Trust, among many other
historically significant buildings.
.11.1111.
The Corridor Core
The Corridor Core
13
s
CO
r—
Engine
House No. 1 IDE,
•
0
w
s
4.0
Bumpout
Parking
Bus Stop
Signalized
Intersection
♦ The opportunity diagram of the Corridor Core.
36
37
Central Avenue Corridor Section 5: Opportunities
The South Transition
Spanning between 11 th and 14th Streets,
the South Transition acts as the portal to
downtown Dubuque. Important buildings
on this segment of Central Avenue are City
Hall, the Multicultural Center, and Prescott
Elementary School.
•
•
■
South Transition
•
0
•
•
• r
•
•
•
•
•
•
•
•
■
■
•
•
•
•
•
•
•
ir
City Hall
1 VI
Prescott
Elementary
•
0
0
'1,
Li]
Bumpout
Parking
Bus Stop
Signalized
Intersection
•
0
0
A The opportunity diagram of the South Transition.
38 39
Section 6: Transportation
Public Transportation
Boardings by Fare Type (Feb - Aug 2018)
•
DA SHACK
QUICK BITE
CFNIRAI ABLE CORRIDOR
N MAIN ST
SHELBY ST
FIRESTATION
NO. 1
STEEPLE
SQUARE
IWHITE ST I
CENTRAL AVE
IOWA ST
JACKSON PARK
•
F
2
F
•
PRESCOTT
ELEMENTARY
0
cr
0
H-
2
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ry
1
1-
1
2
1-
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■
24h & Central 22nd & Central 19th & Central 17th & Central 15th & Central 13th & Central
AP AO .10 5 JO
2,772 Users 1,830 Users 1,447 Users 1,156 Users 1,834 Users 2,536 Users
DID YOU KNOW: There is a —70% increase in ridership
on stops where a shelter is provided.
Youth (K-12 Students)
Adult (18-64)
65+ & Disabled
VI. Transportation
Within the district, Central Avenue is the
road with the most traffic. With this in mind,
it was necessary to envision the future of
motorized and non -motorized transportation
throughout the corridor.
The Washington Neighborhood has the
highest rate of bus ridership and the highest
number of car -free households within the
City of Dubuque. Public transportation
and alternative modes of movement are
currently a key part of this district and must
be carefully considered within proposed
improvements for the Central Avenue
Corridor.
Two-way Traffic Analysis
"A planning -level capacity analysis was done
to analyze Central Avenue with two-way
traffic. Additional traffic study will be needed
for the full corridor.
The intersections analyzed were the
Central Avenue intersections with 11 th
Street, 14th Street and 20th Street. The
capacity of the intersections was analyzed
using the procedures outlined in the
Highway Capacity Manual 2010 (HCM). The
intersections were modeled using Synchro
Studio 9 with SimTraffic 9. The analysis
was done using directional intersection
traffic counts provided by Dubuque
Metropolitan Area Transportation Study
(DMATS). DMATS provided traffic counts
for the years 2020, 2025, 2030, 2035, 2040
and 2045.The 2045 volumes were modeled
using Synchro and the capacity at the three
intersections provided acceptable levels of
service operating with two-way traffic. A
southbound left turn lane was needed at the
intersection of Central Ave / 20th Street.
It should be noted that a complete traffic
study will be needed to determine the full
impact and modifications needed to convert
Central Avenue to two-way traffic from 4th
Street to 22nd Street."
- Eric Tott, WHKS
A Existing bus routes are already well used, and developing more supporting infrastructure is bound to increase ridership.
41
Central Avenue Corridor Section 6: Transportation
The Importance of Public
Transportation
The following maps depict the importance
of reliable public transit systems along
Central Avenue. As is shown, the highest
concentrations of car -free households falls
along the Central Avenue Corridor and
within the Washington Neighborhood.
Similarly, populations of seniors, youth, and
disable people who cannot drive or have
trouble driving are highest in this area as
well. The people who will depend on this
corridor's development the most need access
to public transportation that is safe, covered,
reliable, and prioritized along Central
Avenue.
Car Free •
Households per square mile with no
Vehicle available- American
Community Survey, 2016.
a 1.003 houoeholds
300-1.000 household
150- 300 housohnld
90-150 households
45.90 homehplds
15-45 houx�iuh6
A Map showing concentrations of car free households in Dubuque
Senior •
People per square mile wha are 65
years or older. American
Community Survey. 2015.
1,800 pevP;c
400 - i,000 people
■ 600 - 400 people
■ 400 - 600 people
■ 200 - 400 people
50-200 peal•
A Map showing concentrations of seniors in Dubuque
Youth
People per square mile who are 18
years or younger. American
Community Survey, 24. • .
> 3,000
1,500 - 3,000
1,000 - 1.500
700 -1,000
350 - 700
100-350
people
people
people
people
people
people
+ —
A Map showing concentrations of youth in Dubuque
Disabled •
People per square mile who have a
disability. American Community
Survey, 2016.
. 1.500 people
900 • 1,500 people
600-900 pe013la
300-600 people
150-300 people
50-150 perple
so
7C 70 rr
+ —
A Map showing concentrations of disabled people in Dubuque
42
43
VII. Streetscape
The product at the end of the Central Avenue
Corridor Workshop was a draft vision for
the streetscape. A concept was developed
by addressing the items from our strategic
direction.
Design Streets for Two -Way
Traffic
To accommodate two-way traffic, the design
respects the traffic analysis done by WHKS.
Designated turning lanes were added at key
intersections and oversized vehicles were
given extra room to turn in tight areas.
Embrace the Washington
Neighborhood
While evaluating the regional context, the
intersections at 15th and 18th Streets were
selected as optimal pedestrian nodes, as
they provide a connection to several key
locations within and beyond the Washington
Neighborhood. This physical connection
should be developed with similar content to
Central Avenue to establish the corridor as an
extension of the neighborhood. Furnishings
and the material palette are also defined by
the visual preferences of the community, as
collected in the community input sessions.
Pedestrians are Number One
To meet this objective, the vision needed to
consider the interactions between vehicular
and pedestrian traffic. Streetside bollards,
crosswalk bumpouts, and a raised crosswalk
at 18th Street address this need. The"Central
Commons" is designed as a pedestrian
hub, to be used as a park, event space, and
general core of the corridor.
Integrate Arts and Culture
The existing character of the corridor is
blended into new streetscape features to
develop a stronger sense of place. Bus stops,
bollards, and other place -making elements
exhibit this strategy.
Reduce Maintenance
Streetscape features maintain a defined
setback from the curb, and atypical curbs
(bumpouts) will be mountable for ease of
maintenance. Additionally, the use of custom
streetscape features should be limited, as
standard models are easier to replace.
Section 7: Streetscape
Preserve the Corridor's
Architecture
The vision shows concern for Central
Avenue's architectural character. Key
buildings are highlighted and details are
captured in integrated art.
Create a "Greener" Experience
The corridor is vegetated with street trees,
planters, and planted buffers on streetscape
edges.
Encourage Economic Vitality
The nature of the project will encourage
pedestrian activity along Central Avenue
storefronts. Both northbound and
southbound bus traffic has been located
so that economic undertakings can be
concentrated along the corridor.
Prioritize Safety
Various types of lighting and cameras will
ease safety concerns. Trees throughout the
corridor will be pruned high enough to
maintain visibility.
A Perspective view of the corridor vision at 18th and Central.
45
Central Avenue Corridor
Section 7: Streetscape
Streetscape Vision
The vision resulting from the strategic
themes reflects community values. The
image below is a typical cross-section for the
corridor. Where there are no dedicated turn
lanes, there will be room for two-way traffic
and parallel parking on both sides of the
road. Ample room will be left for pedestrians
and a paver boulevard to separate sidewalks
from the road.
Walk
Pavers Park
The cross-section varies throughout the
corridor when necessary, always considering
the values outlined in the strategic direction,
as well as the design elements derived
from them. The following pages depict the
proposed improvements along the Central
Avenue Corridor from 22nd Street to 11 th
Street.
A The proposed typical streetscape section for Central Avenue.
Drive
Drive
8'-0„
Park Pavers
Walk
A Perspective view of Central Avenue looking south from 19th Street showing urban edge treatment on the right.
46
Central Avenue Corridor
Section 7: Streetscape
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A The overall streetscape plan is shown above. Each enlargement is shown on the following pages.
48
49
Central Avenue Corridor
Section 7: Streetscape
LEGEND
•
IE
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
4y +�
t I`f
50
51
Central Avenue Corridor
Section 7: Streetscape
LEGEND
•
IE
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
40' 80'
52
53
Central Avenue Corridor
Section 7: Streetscape
LEGEND
•
IE
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
'tonvertable
Street and
Plaza
Engine
House
No. 1
54
55
Central Avenue Corridor
Section 7: Streetscape
LEGEND
4ik
sit
•
IE
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
40'
80'
56
57
Central Avenue Corridor
Section 7: Streetscape
LEGEND
•
IE
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
40'
80'
58
59
Central Avenue Corridor
Section 7: Streetscape
LEGEND
•
Street Tree
Ornamental Tree
Landscape Planter
Pedestrian Light
Street Light
Illuminated Bollard
Bench
Bike Rack
Trash Receptacle
Vertical Marker
Bus Shelter
Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
....... .
....
woo. bor.
.4"Mit
City Hall
40'
80'
g.)
IMES"
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60
61
Design Standards
Typical Streetscape Elements
ii
Pg. 64
s
Pg. 65
0
Pg. 72
11
Pg. 63
Pg. 68
Urban Edge Treatment
Description:
Methods for the separation of the Central
Avenue Streetscape and adjacent land,
particularly at parking lots. Various methods
should use screen walls and planting
material to create clear distinctions between
the streetscape and adjacent land. The
urban edge at City Hall should be used as
precedent.
Section 7: Streetscape
A Typical streetscape furnishings for the Central Avenue Corridor.
63
Central Avenue Corridor
Section 7: Streetscape
Paver
Description:
Reclaimed Purington brick pavers.
Limestone
Description:
Locally sourced limestone blocks quarried
within 30 miles of Dubuque.
r �•
:C .t - - �_ fI i
-
Bike Racks
Description:
A traditional inverted-U bike rack with
capacity for two bikes. Surface and in -ground
mount options available.
Model: BRWS-101
Manufacturer: Victor Stanley
Finish: Black
Material Type: Tubular Steel
Central Avenue Corridor , Section 7: Streetscape
Bench
Description:
Ductile iron end frames. 4 or 6 ft (1.2 or 1.8m)
lengths. Horizontal steel rods. Surface mount.
Matches existing Main Street models.
Model: CS-10
Manufacturer: Victor Stanley
Finish: Black Powdercoat
Material Type: Ductile Iron Casting and Solid
Steel Rods
Special Consideration: 10-Year Warranty
against breakage. Options can include skate
stops.
Litter and Recycling Receptacles
Description:
Traditional -looking receptacles to match
the Main Street Dubuque models. There are
several options for lids including recycling,
dome, and ashtray lids.
Model: ES-142
Manufacturer: Victor Stanley
Finish: Black Powdercoat
Material Type: Recycled Solid Steel Bar
Central Avenue Corridor , Section 7: Streetscape
Illuminated Bollards
Description:
Customized illuminated bollard inspired by
prism glass and cast iron themes as shown
on page 24.
Model: Custom
Bus Shelter
Description:
Customized bus shelter featuring illuminated
corridor brand symbol, cut-out steel girder
motif, and film -imposed glass paneling.The
bus stop should be outfitted with digital
display boards which tell users when buses
will be coming.
Model: Custom
1
t•
Central Avenue Corridor , Section 7: Streetscape
Pedestrian Light
Description:
Current model used throughout downtown
Dubuque. Matches existing lights to
establish a cohesive sense of place.
Model: As specified byVeenstra & Kimm Inc.
and the City of Dubuque
Manufacturer: Sternberg Lighting
Finish:
Material Type:
Special Consideration:
Street Light
Description:
Current model used throughout downtown
Dubuque. Matches existing lights to
establish a cohesive sense of place.
Model: As specified byVeenstra & Kimm Inc.
and the City of Dubuque
Manufacturer: Sternberg Lighting
Finish:
Material Type:
Special Consideration:
Central Avenue Corridor Section 7: Streetscape
Vertical Marker
Description:
A custom-made monument piece placed
throughout the corridor for place -making
purposes. Integrated art elements will
pay homage to the corridor's architectural
character and enhance the general sense of
place.
Model: Custom
Landscape Planter
Description:
Planted bed typically located within the brick
paver boulevard. A custom metal edging acts
as another opportunity to integrate art while
attractively protecting landscaped areas.
Model: Custom
nA'
{
Central Avenue Corridor , Section 7: Streetscape
Outdoor Public Chair Outdoor Public Table
Description: Description:
Traditional -looking chair to match existing
Main Street standards, for public spaces like
Central Commons.
Model: PRSCC-8
Manufacturer:Victor Stanley
Finish: Black Powdercoat
Material Type: Recycled Solid Steel Bar
Traditional -looking table to match existing
Main Street standards, for public spaces like
Central Commons.
Model: PRSCT-36R
Manufacturer:Victor Stanley
Finish: Black Powdercoat
Material Type: Spun Steel Tabletop
Section 8: Implementation
VIII. Implementation
and Next Steps
Upon completion, the vision was shared with
Dubuque City Council. Pending approval,
the City Council will adopt the plan and
incorporate it into future planning efforts.
Summer 2019
As part of the transition of Highway 52 to the
Southwestern Arterial, The Iowa Department
of Transportation and the City of Dubuque
will complete a mill and overlay of Central
Avenue.This process entails the removal
and replacement of the top two inches of
street pavement. Once the street has been
repaired, jurisdiction of Central Avenue will
be transferred to the City of Dubuque and
the streetscape can be re -visioned.
Spring 2020
The City of Dubuque will complete a
parking, traffic and access control study to
evaluate the opportunities and impacts of
transitioning Central Avenue traffic from
one-way to two-way. This study will be
critical to the future of the streetscape and
will inform the more detailed design of the
corridor.
Implementation
With the completion of the traffic study,
credible information will be available to
inform specific recommendations for the
Central Avenue streetscape.This master
plan should be used as an integrated tool
to promote uniformity and best practices
throughout the design process.
Next Steps
The proposed vision has been developed
to be unifying, unique, and sensitive to
community interests. Based on the public
feedback received from the input sessions,
most people valued trees and landscaping,
covered transit stops, lighting and security
improvements, and integrated art. These
values are reflected in the strategic direction
and should be emphasized accordingly when
implementing future improvements.
A Perspective view of Central Commons, focused on the iconic arches and performance space beneath.
77
0
R
qF
THE CENTRAL
AVENUE CORRIDOR
STREETSCAPE MASTER PLAN
r
r
Master Plan Prepared for the City of Dubuque
ACKNOWLEDGEMENTS
Mayor, City Council,
Administration
Mayor Roy D. Buol
Ric W. Jones
David T. Resnick
Brett M. Shaw
Luis D. Toro
Kate M. Larson
Jake A. Rios
Michael C. Van Milligen, City Manager
Steering Committee Consultant Team
Laura Klavitter, Washington Neighborhood RDG Planning & Design
Jason Neises, Community Foundation of Greater Dubuque Dubuque I Des Moines I Omaha f St. Louis
Maurice Jones*, Economic Development Department www.RDGUSA.com
Laura Carstensd4, Planning Services Department
Marie Ware, Leisure Services Department WHKS
Jon Dienst , Engineering Department Engineers + Planners + Land Surveyors
Dan LoBianco, Dubuque Main Street www,whks,com
Ed Raber, Dubuque's True North Corporation
Renee Tyler1Transportation Services Department
Paul Davis, Public Works Department
Jill Connors, Economic Development Department
Wally Wernirnont, Planning Services Department
Gina Bell, Sustainable Community Coordinator
THE CITY OF
Du
Masterpiece on the Mississippi
WASHINGTON
NE1GH80R1100D
whks RD
pplanneis land surveyors
PLANNING • DESIGN
g • •
• • •
Agenda
1. Background
2. Public Input
3. Strategy
4. Analysis
5. Streetscape Vision
6. Next Steps
01 I Background
lithSt.
w%"4\ Ceniralike
Washington Neighborhood
Background: Project Timeline 2018-2019
• August: Project kick-off, committees formed, site analysis, initial project prep
• September 11-14: The Central Event and Design Workshop
• October -December: Review public and technical input, "fine tune" the preferred vision
• January -February: Review preliminary report, corridor design map, and phasing plan
• March : Plan and promote future public engagement
• April 2nd: The Spring Fling on Central Open House and Business Roundtable Discussion
• April -May: Prepare final report and review with committees
• May 13th: Plan presentation to city council
02 I Public Input
Public Input: Engagement Strategy
1. Canvasing of the Washington Neighborhood
2. Face to Face, Door to Door
3. Press Releases
4. News paper ads
5. Sponsored Facebook Notifications
6. Vehicular banners
7. A -frames with "tweet boxes" for public input
Public Input: The Central Event
1. September 11 th, 2018 public
feedback event
2. September 12th, Public drop in
hours
3. September 13th, Appointments
for feedback
4. September 14th, open house
displaying the draft vision
5. Results displayed and
continued feedback at the city
expo
THE CENTRAL EVENT
RDA -
PLANNING • DESIGN
We made sure
people knew.
fliers distributed
throughout the
Washington
Neighborhood.
Front
page
article in the
telegraph
herald with
59,741 daily subscribers.
3,495
people reached
on Facebook.
Roadside advertisements for
3 weeks.
Public Input: The Spring Fling on Central
1. April 2nd, 2019 public
feedback event
2. Business roundtable
discussion.
Two-way Conversion
2. Parking
3. Truck Traffic
4. Costs
Central Avenue Corridor Streetscape Master Plan Respondent Priorities
Covered
O Transit Stops
0
Integrated Art and
O Site Furnishings
Improved Lighting
and Cameras
VI
O De rati ae
Paving
Cri
Trees and
Q Landscaping
CC
0 1 2
a..� Covered
Transit Stops
G)
Integrated Art and
0 Site Furnishings
Improved Lighting
and Cameras
Decorative
CL Paving
[112
Treys and
Landscaping
Surrey results from Washington Neighborhood respondents (left) compared with all respondents (right).
Both groups prioritize trees and Landscaping and do not prioritize decorative paving.
03 I Strategy
a
s
cu
cu
Embrace the Washington Neighborhood
This sentiment came up often during conversations. Most of the committee members believe that the citizens and businesses currently residing in the
neighborhood are the target audience for the project's proposed improvements. Getting their feedback early and often will be key as the project moves
forward. When speaking to"where the project could go wrong" several members identified gentrification ofthe neighborhood asaconcern.
The streets should be complete! Pedestrians are number one.
When speaking to the objectives for the master plan, most of the respondents agreed that pedestrian -friendly streets and safety are a primary project
element. Respondents also spoke to creating streets that welcomed bus, bike and car traffic in a safe and friendly manner.
The street should be designed for two-way traffic.
When discussing vehicular circulation and the streets future traffic patterns, the committee confirmed that the City anticipates transitioning from one-way
to two-way traffic after the completion of the Southwest Arterial project. The design team was advised that the street will be overlaid with asphalt in 2019 as
part of the transition of jurisdiction from the Iowa DOT to the City of Dubuque.
Integrate arts and culture, create a sense of place.
Many individuals spoke about creating a streetscape that is equitable and inclusive. The improvements planned should embrace the multiple cultures,
families and individuals who live, work and play within the corridor and adjacent neighborhoods. When discussing the physical extent of the project,
respondents confirmed that the corridor will be its own district, unique to the Washington Neighborhood.
E
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Cr)
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LU
The Corridor's architecture is unmatched.
Historically speaking the Central Avenue Corridor is rich. Several properties are listed on the national register. The plan must be sensitive to this and embrace
the past.
Create a "greener" experience.
Several of the committee members spoke to the limited amount of green open space within the corridor. Respondents identified several areas where
landscaping, trees and plantings could be integrated.
Maintenance matters.
The design should take into consideration opportunities to reduce long-term maintenance. The design team was encouraged to work with the multiple city
departments (leisure services, public works, etc.) who will regularly have to maintain the corridor.
Economic vitality.
This phrase was shared several times when the committee was asked to define what the project's impact should be. Members were careful to state that
development should not gentrify the neighborhood, but rather support their needs.
Safety is key.
The committee spoke to this in multiple ways. There is a perception in the community that this area is unsafe, yet those people who live here do not believe it
to be a problem. The plan must consider provisions for improving the safety —perceived and real.
04 I Analysis
Port of Dubuque
Connection
Steeple Square ---
Future redevelopment ■
Chaplain Schmitt
Island Connection
Crecent Community
Health Center
Eagle Country Market
Bee Branch Creek
Connection
Regional
Opportuni
Diagra
Bluff Connection
I
t
I
Loras College — 0
• Grant Park
• Jackson Park
• Madison Park
• Orange Park
22nd St.
A Map showing concentrations of car free households in Dubuque
Seder •
P1`r'rpse Pei square rnii! who 114,65
years or ceder, Ammon
Community Sunny. 2415
Youth
People pc. sgiyarc mile x
years or younger,. Amor1Carr
C nrrunurocy Sunr:
•
l Map showing concentrations of youth in Dubuque
Disabled •
4'crgle per squae nice who have a
6h74004- Aresk.r [wr.Writ.
Srxnry,201d
.so
• • •
A Map showing concentrations of seniors in Dubuque
A. Map showing concentrations of disabled people in Dubuque
OS I Streetscape Vision
Inspirational Images
71 -I
"41
A Cast Iran 'details reference -natural forms
A. intrrcate tsrlek work decorates the tops of buildings.
l Decorailive cast Iron inaldings decorate the facades of burls
ti
+F- 13'-0"
Walk
A The proposed typical streetscape section for Central Avenue,
Streetscape Elements + Art
Covered Transit Stops
or
Decorative Metal Work and
Paving
Benches
•
MM
MEI
MN
Limestone
Brick
Trash / Bike Racks
Landscape Planter
Bollard Marker
Vertical Marker
19th and Centra
Illuminated
Traffic Bollards —
Brick Paver
Boulevard
Central Animal
Hospital
Parking Lot
Screening
th and Centra
Shade Prescott
Trees Elementary
Ornamental
Trees
Brick Paver
Boulevard
Pedestrian
Bump -out
Bus
Shelter
Bike
Racks
• Street Tree
Ornamental Tree
At -Grade Planter
Pedestrian Actuated
Signal
LEGEND ;4; Pedestrian Light
Street Light
-r
•
Illuminated Bollard
Bench
Bike Rack
Trash Can
Vertical Marker
Bus Stop/Shelter
_ ; Optional Future
' Bus Stop
Sharrow
Traffic Signal
Urban Edge
On -Street Parking
Brick Pavers
• • •
/
43.4
7
onvertab
Street and = 1 - `-
Plaza Emergency Vehicle Throughway
Performance
Stage
Engine
House
No. 1
N
0
E
E
0
V
ro
V
Key City
Creative
Convertible Street
or Plaza
Performance Iconic Cafe
Stage
_ aril
jOr
t ! 1
iL.
0. i
Rafoth
Arches -Seating Building
Parking Lot Raised
Screening Crosswalk
Plaza
Sign
Illuminated Traffic
Bollards
Iconic Rafoth
Arches Building
At -Grade Tree Performance Parallel
Planter Stage Parking
(44, I ;19
‘ 1 4 gin
,,Immismar"
ANIL
fiTy,
•
>� NO
Multicultural
Family Center
2,1
06 I Next Steps
Next Steps
1. Adoption of the Central Avenue Corridor Streetscape Master Plan
2. Mill and overlay of Central Avenue and transfer of jurisdiction
3. Parking, traffic, and access control study to assess the impacts of the one-way to
two-way traffic conversion
4. Funding