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2019 Arts Mean Business Activity ReportCity of Dubuque ITEM TITLE: SUMMARY: SUGGESTED DISPOSITION: ATTACHMENTS: Description Arts Mean Business 2019 Activity Memo to City re: 2019 Arts Mean Report for review 2019 Arts Mean Business Activity Copyrighted April 6, 2020 Consent Items # 3. 2019 Arts Mean Business Activity Report City Manager transmitting the Arts Mean Business 2019 Activity Report. Suggested Disposition: Receive and File Report-MVM Memo Business Activity Report Type City Manager Memo Staff Memo Supporting Documentation Masterpiece on the Mississippi TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Arts Mean Business 2019 Activity Report DATE: March 25, 2020 Dubuque bitil All-A.aia City 111111 2007.2012.2013 2017*2019 Arts and Cultural Affairs Coordinator Jenni Petersen -Brant is transmitting the Arts Mean Business 2019 Activity Report. /.. Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator Masterpiece on the Mississippi Dubuque Wand AII•Meeica City NA1YNI (TlIIWr] 1111 is 2007.2012=2013 2017*2019 TO: Michael C. Van Milligen, City Manager FROM: Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator SUBJECT: Arts Mean Business 2019 Activity Report DATE: March 19, 2020 Economic Development Department Office of Arts & Cultural Affairs 1300 Main St Dubuque, IA 52001 Office (563) 589-4393 TTY (563) 690-6678 http://www.cityofdubuque.org INTRODUCTION The memo serves as an accompaniment to the activity report prepared for the City Manager's review and use by Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator. On November 19, 2019, the Office of Arts & Cultural Affairs in collaboration with the Arts Mean Business planning committee, hosted the 4th Annual Arts Mean Business Luncheon and an Arts Mean Business Academy workshop with keynote presenter, Carl Atiya Swanson, Program Associate for Springboard for the Arts. CC: Jill Connors, Economic Development Director r I MEAN eG 4- 0 0 P 0" ACTIVITY REPORT • m cn ca impapogggam Arts Mean Business Novem.er 19, 2019 from 12-1:30pm at t e Grand River Center, 500 Bell St, Dubuque, IA Keynote address by Carl Atiya Swanson, Program Associate of Springboard for the Arts, St. Paul, MN. With panel of local champions of arts and business collaboration featuring Brad and Jillayne Pinchuk of Hirschbach Trucking, Jeff Mozena of Premier Bank, and Mark Wahlert of the Dubuque Symphony Orchestra. Who attended the Arts Mean Business Luncheon? Attendees from across the arts and business sectors including representatives of Travel Dubuque, the Dubuque Area Chamber of Commerce, Greater Dubuque Development Corporation, Dubuque Bank & Trust, Premier Bank, Clarke University, Dubuque Museum of Art, the City of Dubuque, Galena Center for the Arts, the City of Dubuque, and others. Attendees work in tourism, education, economic development, non-profit administration, city government, own and operate small businesses, or contribute to the Creative Economy through what they produce. Many attending the event connect with arts in a variety of ways from volunteering time, donating money, advocating for the Arts, or regularly attending Arts events. RECOMMENDATIONS FOR 2020: Continue to hone message for what businesses can learn from attending: Focus on recruiting specific businesses to be in attendance: Build on 2019 audience: Provide concrete action steps for attendees to advance efforts and engagement. 23% 23% 17% 90% 65% Attended to meet and connect with others interested in cultivating arts and business collaborations Attended because they'd gone to previous Luncheonls) and found them to be valuable experiencels) Attended to hear how and why panelists support arts and business collaborations Are likely or very likely to recommend this event to someone else in the future Felt the event was better or much better than they expected 44. A Cultivating conversation between the arts and business communities to foster cross - sector collaboration and multi -faceted approaches to workforce development and quality of life issues. "I think the city is on the right track with seeing the arts as an economic development engine, so continuing to support the work already happening and removing barriers to keep people doing the things they're already doing:" "The panel discussion of business leaders in the community who get it, and see the value in both, was great and incredibly important. They can speak the same language to others in business who don't seem to care about the arts unless it affects their bottom line. We need more people like that in this community talking to their peers:' "How do we get more artists at the decision table? They help us think about iteration and collaboration differently. We're good at inviting them when we're doing an art project, but what about when we're designing bridges, park spaces, interiors of public buildings?" "The luncheon really sparked some interest for how our organization could help support our arts community and also have some grass roots/collaborative projects within our office:" Attendee responses from Survey Monkey iiuieftlRIIIll ;iiuiHI;1IHHI1[NiIIll 1E►� TOPICS FORMAT Artist in residence programs where cities have embedded artists in city government or for -profit companies to improve innovation & creativity in unexpected places. Concrete examples of how other communities turn art into business. Another speaker and presentation like is one: INSPIRING! Arts venue as location for luncheon More time with panel of local champions Suggestions made via Survey Monkey How did you hear about the AMB luncheon? • City Email • Sponsor Email • Media Partner Email • Social Media • Word of Mouth RECOMMENDATIONS FOR 2020: Invest more in boosted social media: Develop additional media partners with colleges. NICC. etc. and nurture current partnership (Chamber. Travel Dubuque. Dubuque Main Street. GDDQ: More marketing earlier: Gather and use testimonials from businesses that 'get it' in promotions: Reconsider paid print ads with Julien's Journal and 365ink Arts Mean Business Academy Workshop November 19 at the Smokestack, 62 E 7th St, Dubuque, IA Presentation by Carl Atiya Swanson, Program Associate of Springboard for the Arts, St. Paul, MN. Focus on Springboard for the Arts' 12-part Artist Toolkit for creative business development A. a Who attended the Arts Mean Business Academy? 40% 20% 20% Attendees represented the visual arts, music, and theater disciplines as well as owners of creative businesses and galleries, cultural event planners, and community members interested in learning more about how they can support and participate in the creative econom of Dubu'ue and the T r t._-.-_ Attended to meet and connect with others working in the arts Attended to develop new business skills to advance their creative careers Attended to learn more about Springboard for the Arts and their programs 100% Are likely or very likely to recommend this event to someone else in the future Felt the event was better or 8 6 much better than they expected The Academy was attended by a broad range of ages, from beginning comic book artists and singer - songwriters in their 20's, to experienced professional sculptors and arts administrators in their 60's. The event also drew newcomers to Dubuque, a couple considering relocation to Dubuque, and people that have lived here their entire lives. RECOMMENDATIONS FOR 2020: Look to expand networking and professional development opportunities beyond once a year to bi-monthly or quarterly; Explore partners who may already be doing professional development for creatives and market / connect to network; Look to local creative economy to teach workshops on business development Nurturing the creative economy through professional development and networking opportunities with a focus on fostering new connections and highlighting the sector's community wide impact. I€STI{I►I tH1LffH►IliuItllhi11i1TI7H One of the most beneficial parts of the evening was a lively discussion lead by Swanson in which he asked participants to discuss what types of resources were they looking for to support their artistic endeavors and what kinds of resources or opportunities did people in the room have to share? This demonstrated the lack of an effective conduit for members of Dubuque's creative economy to efficiently and regularly network through. NEEDS Gallery / exhibition space Indoor / outdoor spaces where visual and performance art can be combined Networking opportunities Connections to festivals / calls for vendors Studio space More storm drain mural opportunities RESOURCES Mural walk on Central through DMS Pop-up shop opportunities with DMS Headshots through Lu Supply Co. Small business planning with SBDC Studio space for rent at Key City Creative Exhibition opportunities at Smokestack, Public Library Songwriters Showcase with Galena Art Center Needs and resources communicated during group conversation of workshop 11111It1CIMUM ill ;10111];1IWO:i 411['1kb TOPICS Suggestions provided via Survey Monkey Researching grants and connecting with donors Time management strategies for juggling non -arts day jobs while maintaining a creative practice Networking with other artists Basic business building skills and resources Strategies for diversifying products to live as full-time artist Best practices for collaboration with other artists Best practices for securing private investment Brain health and balancing work, life, and creative practice Engaging more diverse voices and audiences in the arts How did you hear about the AMB Workshop? RECOMMENDATIONS FOR 2020: Invest more in boosted social media: develop additional media partners with colleges. NICC. etc. and nurture current partnership (Chamber. Travel Dubuque. Dubuque Main Street. GDDC): More marketing earlier: Gather and use testimonials from former participants in promotions: Utilize 'Artist Directory' being developed by Arts & Culture Master Plan Creative Economy working group • Facebook • City Email • Media Partner Email 2019 Arts Mean Business expenses totaling $5,162 were supported largely by FY20 Special Projects grant funds after approved reallocation by the City Manager ($5,125). Earned revenue totaled $2,401 from the sale of $25 Luncheon admission and $5 Workshop admission, along with a $300 cash sponsorship from Travel Dubuque. This provides a remaining balance of $2,662 for additional Arts Mean Business activities in FY20. In -kind sponsorships included lodging for the presenter covered by the Dubuque Area Chamber of Commerce and promotional support from Greater Dubuque Development Corporation, Dubuque Main Street, and Outside the Lines Gallery. 27% 46% 06% 39% 46% Expenses 16% Revenue 66% • Presenter $856 • Paid Promotion $1,294 Food $2,404 • Facility $200 • Office Supplies $32 • Ticketing Fees $236 Miscellaneous $140 • Luncheon Tickets S1,600 • Academy Tickets $106 Misc Cash / Check $395 _ Sponsorship $300 Sponsors & Media Partners DUBUQUE AREA TRAVEL CHAMBER VgibUre WOLRL IT ALL SC LONGS. I1 Greater Dubuque n n r, i MAI N STREET Planning Committee Stormy Mochal, Owner of Outside the Lines Gallery and Practicing Visual Artist Ali Levasseur, Event Manager at Five Flags Event Center and City Arts Commission Chairperson Nick Haider, Clarke University and City Arts Commission Member Ralph Kluseman, Business Counselor for Northeast Iowa SBDC Jenni Petersen -Brant, Arts & Cultural Affairs Coordinator for the City of Dubuque