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Crime_Poverty Research RecommendationMasterpiece on the Mississippi TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Crime /Poverty Research Recommendation from RFP Committee DATE: April 1, 2010 Dubuque kattA All-America City 2007 The City of Dubuque received four responses to a Request for Proposals to conduct an expanded crime study. Based upon review of the proposals and interview, Human Rights Director Kelly Larson recommends the selection of Northern Illinois University (NIU) as the consultant to conduct an expended study on crime and poverty. NIU demonstrated the most in -depth grasp of the scope of the project and most clearly articulated their methodology and approach. They also proposed a broad base of experts from various disciplines to assist with the study, and they specialize in governmental studies. Their proposal was the only one to address the full scope of our request and indicate an ability to accomplish this in a reasonably short time frame (twenty weeks). In addition, they indicated that the indexes they intend to create from the police department and housing data could continue to be used in the future. In other words, this may provide the City of Dubuque some capacity to continue to monitor the statistics in a way that would be beneficial to the police, housing, and the City as a whole. This could improve the ability to collaborate across departments and to have reliable data across departments more readily available. I concur with the recommendation and respectfully request Mayor and City Council approval. MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Kelly Larson, Human Rights Director 12) Michael C. Van Milligen (TO Masterpiece on the Mississippi TO: Michael Van Milligen, City Manager FROM: Kelly Larson, Human Rights Director SUBJECT: Crime /Poverty Research Recommendation from RFP Committee Background Date: April 1, 2010 Dubuque * * * ** All-America City 2007 The purpose of this memo is to submit a recommendation to contract with the Northern Illinois University Center for Governmental Studies to conduct an expanded study on crime and poverty. During the fall of 2009, the Housing and Community Development Department worked with Alta Vista Research to conduct a limited study on crime and Section 8 housing. On December 7, 2009, following a presentation describing the limitations of the study, the City Council allocated $14,000 to conduct an expanded study. Staff then began to develop a Request for Proposals for this expanded study. In the meantime, the Safe Community Task Force, through its Research subcommittee, began investigating both the limitations of the earlier study and the need for additional research to satisfy the goals of the Safe Community Task Force. Ultimately, the Research subcommittee brought forth the following recommendation to the entire Safe Community Task Force, who agreed to forward the recommendation to the City Council. This recommendation, adopted by the City Council on February 1, was to: Conduct an expanded crime study to include: 1. Comparisons with like communities; 2. Longitudinal study of changes in crime rates; 3. Multivariate study of arrest records; 4. Comparison of actual crime profile in Dubuque with public perception; 5. Contextualizing research findings within current criminology and policy literature; 6. Evidence -based recommendations for effective policy and programming related to crime prevention and community safety within the discussion section of the research report. On March 1, the City Council approved issuing the Request for Proposals (RFP) to conduct this qualitative research study. We received four responses to the RFP by the due date of March 12. Responses were received from: 1) Alta Vista Research; 2) Frank Magid Associates, Inc.; 3) Northern Illinois University, and 4) Strategic Circles. The fees associated with each proposal are: 1) Alta Vista Research $32,400- $36,400 depending on the sample size of the perception study; 2) Frank Magid Associates, Inc. $69,000; 3) Northern Illinois University $69,900- $84,900 depending on whether we choose to add additional options beyond our original scope of services; 4) Strategic Circles $82,900. Recommendation The following committee members received the four proposals and were asked to review them during the week of March 15 and meet on March 19 to discuss: Housing & Community Development Director David Harris Section 8 Supervisor Janet Walker Human Rights Director Kelly Larson Assistant Police Chief Terry Tobin Management Intern Phyllis Russell Safe Community Task Force /Research Subcommittee Member Rachel Daack Safe Community Task Force /Research Subcommittee Member Mike Hodge Safe Community Task Force Member Adam Moore Safe Community Task Force Member Jonathan Cheatham Not all committee members were available to fully participate on such short notice. On March 19, Janet Walker, Terry Tobin, Phyllis Russell, Rachel Daack, Mike Hodge, and I met to discuss the proposals. Following our discussion, we scheduled a phone interview with Northern Illinois University, which was held on March 26. Janet Walker, Terry Tobin, Rachel Daack, Mike Hodge and I were available for the conference call. Phyllis Russell also sat in for a portion of the call. Based upon our review of the proposals and interview, we are recommending that the City contract with Northern Illinois University. NIU demonstrated the most in -depth grasp of the scope of the project and most clearly articulated their methodology and approach. They also proposed a broad base of experts from various disciplines to assist with the study, and they specialize in governmental studies. Their proposal was the only one to address the full scope of our request and indicate an ability to accomplish this in a reasonably short time frame (twenty weeks). In addition, they indicated that the indexes they intend to create from the police department and housing data could continue to be used in the future. In other words, this may provide us some capacity to continue to monitor the statistics in a way that would be beneficial to the police, housing, and the City as a whole. This could improve our ability to collaborate across departments and to have reliable data across departments more readily available. We recognize that the cost of this study is significantly higher than the amount that has been allocated to the project. Because we believe that effective evidence -based policymaking requires valid and reliable research, we recommend that the City contract with NIU. Budget Impact The City has budgeted $14,000 for the expanded study. The cost to contract with NIU will be a minimum of $69,900 for a study consistent with our original proposed scope of services. They have recommended additional components that would increase the cost beyond $69,900 if we choose to pursue those additions. Budget Director Jennifer Larson has identified additional funding of $55,900 from debt service savings in the General Fund from the budgeted new West End Fire Station Land Purchase, which will not occur in Fiscal Year 2010. Action Requested The action requested is that you forward the committee's recommendation to the City Council for consideration. cc: David Harris 2010 Quantitative Research Study on Crime & Poverty Proposal for The City of Dubuque, Iowa DUBUQUE, IOWA asE• mi. ,; si IIYikii sires' Yr.e THE FUTURE The future is not the result of choices among Alternative paths offered by the present, But a place that is created. Created first in mind and will, Created next in activity. The future is not someplace we are going to, But one we are creating. The paths to it are not found but created, And the activity of creating them, Changes both the maker and the destination. - John H. Schaar The Center for Governmental Studies Gregory T. Kuhn, Ph.D. — Assistant Director and Senior Research Associate 148 N. Third Street DeKalb, IL 60115 Phone: 815.753.1907 gkuhn @niu.edu www.niucgs.org N' 1 1 Center for V Governmental Studies 1U 00000 TABLE OF CONTENTS LETTER OF TRANSMITTAL 3 QUALIFICATIONS & MISSION OF NIU AND CGS 4 Northern Illinois University 4 Center for Governmental Studies 5 BACKGROUND, EXPERIENCE, AND QUALIFICATIONS OF THE INDIVIDUAL CONSULTANTS AND SPECIALISTS 7 REPRESENTATIVE ORGANIZATIONAL CLIENTS 13 PROPOSED PROJECT SCHEDULE 15 SCOPE OF SERVICES 16 ORGANIZATION OF KEY COMPONENTS OF THE PROJECT 17 BRIEF OVERVIEW OF APPROACH TO STUDY 18 OPTIONAL STUDY COMPONENTS 26 APPENDIX 28 Project Proposal for Dubuque Page 2 N� U Center for Govemmental Studies 2010 Quantitative Research Study on Crime & Poverty LETTER OF TRANSMITTAL The Center for Governmental Studies (CGS) is pleased to respond to the City of Dubuque's request for the requested Crime & Poverty Study. Gregory (Greg) T. Kuhn will serve as the Project Director and primary point of contact for all informational requests and correspondences regarding this proposal. Greg's contact information is listed below. Project Proposal for Dubuque Page 3 The Center for Governmental Studies 148 N. Third Street DeKalb, IL 60115 Phone: 815.753.1907 gkuhn @niu.edu www.niucgs.org Ni I Center for l�l V Govemmental Studies N V OPecch QUALIFICATIONS & MISSION OF NIU AND CGS Organizational Backgrounds Northern Illinois University Division of U niversity Outreach Northern Illinois University Northern Illinois University: The Institution Project Proposal for Dubuque Page 4 N11 Center for Governmental Studies .o o.ecc t Northern Illinois University continues to experience impressive growth in stature and maturity as a graduate institution. A diversified, comprehensive university, NIU offers NORTHERN doctoral degrees in 20 areas of study and master's degrees in over 90 areas. Including its ILLINOIS undergraduate enrollments in six colleges, Northern Illinois University serves about UNIVERSITY 25,000 students per year. The principal service region of the university is the northern 23 counties of Illinois, an area that includes nine million people. The region, heavily industrialized, serves as a major research location - boasting two prominent national laboratories. In addition, NIU attracts students from over 85 different countries and has a particularly strong enrollment of students from Southeast Asia. Northern Illinois University has shown a strong commitment to research, scholarship and creative endeavors. It continues to give high priority to the building of a fine research library featuring many specialized collections. External funding has grown from a scant million dollars in the late 1970s to almost 50 million dollars in 2000. A broad range of interdisciplinary research entities has been created and funded, primarily through internal reallocation processes: the Plant Molecular Biology Center, the Program for Biosocial Research, the Center for Governmental Studies, the Social Science Research Institute, the Center for Burma Studies, and the Center for Southeast Asian Studies are representative examples. Interdisciplinary research and training initiatives in gerontology, health promotion, women's studies, Latin American studies, and materials science, as well as efforts in the arts and humanities, are also well underway. NIU also provides exemplary academic and professional development programs that are unsurpassed in Illinois for quality and numbers served. Northern Illinois University is advantageously located on the western edge of a high - growth corridor extending west from Chicago along interstate highways 88 and 90. This region, some 60 miles long, has been one of the fastest growing in population in the entire country over the past two decades. Its growth potential remains exceedingly strong, building around high - technology research and service activities, as well as a manufacturing base that is international in its market. Building upon its accomplished research faculty and programs, Northern Illinois University has developed innovative research, instructional, and service relationships with the public and private sectors of its principal service region. These relationships cover a wide range, from technology commercialization assistance to small companies, to redesigning apprenticeship programs in the tool and die industry, to high- energy research experiments with Fermi National Accelerator Laboratory, to joint ventures in plant genetic research, to finding solutions for difficult mathematical and programming problems with researchers at Argonne Laboratory, to technical assistance to communities attempting to foster greater intergovernmental cooperation, and countless other endeavors. These relationships enhance NIU's science and research base and associated education technologies and provide a valuable pool of expertise, resources, services, and facilities to the immense community it serves. Center for Governmental Studies The Center for Governmental Studies at Northern Illinois University is a public policy research and service organization. The Center's mission involves providing policy research and assistance, planning support, evaluation resources, and data and training services to national, state, and local governmental entities, private enterprises, public - private partnerships, and other institutions of higher education. The Center has been a leading academic and applied research organization for northern Illinois and the entire state since 1969. Analytical and Research Data Support: For more than a decade a very special range of analytical, research, and data services have been available and utilized by Center clients. Working directly with economic development professionals, unique uses of census data, mapping techniques, and community- specific studies have placed the Center's economic development and analysis capabilities at the top of the list of resources available to clients throughout the state. The Center analyzes trends and issues in regional, state, and local economies to equip policy makers at all levels with timely, accurate information to support policy and decision- making processes. The Center also assists communities in addressing a wide range of local and regional data support needs. The Center is also expert in conducting specific data research efforts. Theses include services ranging from surveys to highly focused efforts requiring group or individual on -site surveys. Strategic Planning: Strategic planning assistance to communities and not - for - profit agencies is supported by the Center's research capabilities. Experts in economics, health care, community development, economic development, public administration, and other disciplines bring decades of hands -on experience for client use. Survey Research: One of the most popular services of the Center for Governmental Studies is survey research. Surveys have covered a variety of subjects including employment wages and benefits, business retention, public opinion and satisfaction, and a variety of other subjects tailored to meet individual client needs. Some of our recent survey projects have been conducted for Kane County Economic Development Department, City of Naperville, DeKalb Chamber of Commerce, and many others. Data and Mapping Services: The Center develops, maintains, and provides access to an extensive array of data resources. Federal data sources include but are not limited to the Bureau of the Census, Bureau of Economic Analysis, and the Bureau of Labor Statistics. State sources include the Illinois Department of Employment Security and the Illinois Department of Revenue. Data from Woods & Poole, Inc., and Dun & Bradstreet also are available. These sources provide hundreds of demographic, economic, and socioeconomic variables such as population, income, employment, and tax receipts. The Center's data resources are available for different geographies and in a variety of 1111!1 i.)14 ,J Llettill formats including electronic, internet, print, and thematic maps. The Center also provides extensive mapping services, including thematic mapping of census data, CRA analyses, geocoding of custom databases, data aggregation to different geographies, custom boundary and service area delineation, and custom report generation. Digital databases include census blocks, census tracts, zip codes, townships, legislative districts, community colleges and school district boundaries, flood plains, wetlands, Chicago community areas and wards, and others. Service fees apply. Project Proposal for Dubuque Page 5 NF U Center for Govemmental Studies lry Oireacn Project Proposal for Dubuque Page 6 Economic Development Support: Accurately Analyzing Impacts: When an industry is being recruited, or an existing industry expands, a community must ask some hard questions. What will be the tax impact? What incentives can we give before we "give away the store ?" Will the benefits be outweighed by the costs? Special input- output projection models at the Center can answer these questions and more, particularly at the county level. The Center can help communities with critical decision needs related to virtually any phase of economic development. Impact Evaluations: The Center conducted studies for Metra to evaluate impacts of new commuter stations and line services. Assessments were conducted on ridership, air quality, and other issues related to parking lots and stations. The impact evaluations conducted included analysis of commuter behavior and feasibility of capital improvement projects. Recent Clients: Recent clients of the Center include Illinois Department of Transportation (IDOT), Illinois Department of Commerce and Economic Opportunity, Illinois Department of Public Health, Western Illinois Workforce Investment Office, City of DeKalb, City of Sycamore, Village of Bartlett, Village of Buffalo Grove, DeKalb Park District, McHenry County, DuPage County, Tinley Park, North Aurora, Coal City, Glen Ellyn, Elk Grove Village, Western Springs, Rockford Regional Airport Authority, Kishwaukee Hospital, Metra, Community and Economic Development Agency of Cook County (CEDA), Swedish American Hospital, Rockford Memorial Hospital, Boone County Blackhawk Hills Resource Conservation District, Savanna Chamber of Commerce, Village of Capron, and City of Belvidere and others. N IL/ G overnmental 1 I Center for Studies k J On'.xxi�f BACKGROUND, EXPERIENCE, AND QUALIFICATIONS OF THE INDIVIDUAL CONSULTANTS AND SPECIALISTS Our proposed consulting team includes professionals with years of experience in public management, public policy evaluations, sociology and survey research. Senior team members have also served for decades as experienced researchers or administrators in the public sector. The Center for Governmental Studies has one of the most experienced professional staff of any comparable public management technical assistance organization. The experience of our staff and adjunct specialists has included specialized studies and management assignments for small and large municipalities. Proposed Consulting Team & Key Specialists The consulting team for this assignment will be headed by a senior member of CGS' regular, permanent staff - Gregory T. Kuhn, Ph.D. will act as Project Director and will be aided by specialists, including Charles Cappell, Ph.D. and George Graves, MPA. Lorayn Olson, Ph.D. and Mindy Schneiderman, Ph.D. of NIU's Public Opinion Laboratory will have primary responsibility for capturing citizen perceptions. Additional members of our professional research and support staff assisting Dr. Kuhn include Desheng Xu, Rima Roy, Shannon Sohl, Htun Soe, Liang Tang, Chia -Pao Hsu and Janiece Bollie. These professional staff members will join Dr. Kuhn at appropriate junctures for on -site fieldwork, data analysis, recommendation development and report preparation. Other Center professional and support staff will be called on as needed. The special consultants we have identified for this engagement are well established public administration, social science, community development and police professionals with high levels of expertise in their fields. Project Proposal for Dubuque Page 7 N il I 1 Center for V Govemmental Studies kv anreach, Project Director Greg Kuhn, Ph.D., Assistant Director, Public Management and Training Group, joined the Center for Governmental Studies in the spring of 2004 as a Senior Research Associate and Local Government Specialist. He now serves as the Assistant Director for Public Management and Training at the Center. He is a native of the north central Illinois community of Ottawa and has over twenty -seven years of combined experience in local government administration, consulting and academics. Greg is also a former Village Manager, having served in that capacity in the DuPage County community of Clarendon Hills, Illinois. He has also served as Managing Vice - President of the national public management firm, the PAR Group of Lake Bluff, Illinois. Greg has also served as an Assistant to the Village Manager in Skokie, Illinois, and as a Senior Associate in Government Services with Korn /Ferry International. Greg is a specialist in local government including organizational analysis, strategic planning, leadership, budgeting, governing -board relations, and training. Greg teaches at the graduate level and serves as an adjunct faculty member for Northern Illinois University's Division of Public Administration and has been a lecturer for Northwestern University's Graduate Program in Public Administration and Public Policy. He has managed or participated in over 200 consulting engagements for local governments ranging in size from 5,000 to over 1 million in population. Greg has conducted numerous organizational assessment and staffing studies, operational studies, strategic planning, training and team - building workshops for local governments and associations around the nation. Recent long -term planning studies in Illinois include projects for the Village of LaGrange, Village of Bartlett, Village of Glen Ellyn, Village of Lake Zurich, Village of Pingree Grove, among others. Some of his most recent organizational studies include projects in Lisle, Buffalo Grove, Tinley Park, Shorewood, the Cook Memorial Library District, and the City of Mattoon. In his spare time, Greg is active in his community serving on Clarendon Hills' Plan Commission and Zoning Board of Appeals for the past 16 years, 9 of those years as Vice - Chairman. He is also active in his local church, having recently served on.the church's new facility steering committee and other ad hoc community advisory committees. Project Specialists Prof. Charles L. Cappell: Community Analysis and Urban Sociology Research Biography Charles Cappell received his Ph.D. from the University of Chicago in 1982, with concentrations in Community and Urban Systems, Advanced Applied Statistics, and the Sociology of Law. He received a fellowship and assistantship from Prof. Donald Bogue, Director at that time of the Community and Family Center at the U. of C. where Cappell was trained in demographic and community analysis. Before coming to Northern Illinois University in 1989, he taught at McGill University in Quebec, Canada, and the University of Virginia. He established (through a grant from the National Science Foundation), DUE 9551910 the Sociology Quantitative Research Laboratory at N.I.U. that he continues to direct. He has authored over 50 research articles, reports, and conference papers and has obtained over $430,000 in research grants and contracts over his career. Prof. Cappell has taught courses in Urban Sociology and Community Analysis. He began conducting community area surveys and analysis as part of his courses at McGill in the 1980s and continued local area research at the University of Virginia and Northern Illinois University. In 1991, Cappell began the Project Proposal for Dubuque Page 8 N in Center for v Govemmental Studies Chicago Collar County Project and intermittently conducts local area surveys measuring different aspects of the quality of life and compiles local area census and demographic data, educational, and crime data for the Chicago land area. Several of these reports are available on his website http://www.socqrl.niu.edu/collarcounty/c3index.htm. Undergraduate and graduate students have used these sources to complete coursework and write theses. He has used and taught GIS analysis tools (ARCGIS) in his courses and seminars. His most recent work focuses on the development of the suburban fringe of Chicago and the impact this has on the quality of life, environment, and social institutions - particularly suburban crime, school quality issues, and environmental sustainability. Cappell joined (2005 - present) and served as a consultant, advocate, and now President of a citizen's group (Preserve Campton) concerned with environmental issues in Campton Township and Kane County where he lives. This citizen action group supported the incorporation of a new village, Campton Hills, which was successfully incorporated via an April, 2007 referendum. Subsequently, Prof. Cappell was selected to serve a term as a Village Trustee until May, 2008. He continues to advise the Village of Campton Hills on community analysis issues, serves as the liaison with the Census Bureau (he organized a partial special census in 2008), serves as the Chair of the Advisory Committee on Public Safety. He authored a report analyzing the law enforcement manpower needs of the new Village by studying crime and other various community characteristics of Illinois communities. He is a member of Community and Urban Sociology Section of the American Sociological Association and the American Statistical Association, among other professional associations. Lorayn Olson, Ph.D., Director of the Northern Illinois University's Public Opinion Laboratory, brings 30 years of survey research experience to the project. She has managed multiple large -scale telephone surveys and has managed data collection efforts in all data collection modes. Prior to joining the Public Opinion Laboratory, she was a Principal Associate at Abt Associates Inc. From 1996 -2005, Dr. Olson was the Project Director for the State and Local Area Integrated Telephone Survey, a $25M project. The SLAITS National Survey of Children with Special Health Care Needs, using a sample of 2.5M randomly sampled telephone lines, screened 200,000 households in order to produce data, for each of the 50 states and the District of Columbia, on 750 children having special health care needs. The SLAITS National Survey of Children's Health produced data on 2,000 children in each of the 50 states and the District of Columbia, a total of 102,000 children. Earlier, Dr. Olson directed survey research at the American Medical Association (AMA) where she managed numerous physician surveys and studies in support of key AMA initiatives. Dr. Olson's work at the AMA included research on survey methodology as well as analysis of large -scale survey data to inform health care policy. Dr. Olson has a Ph.D. in Sociology from the University of Chicago. Mindy Schneiderman, Ph.D., Associate Director of the Northern Illinois University Public Opinion Laboratory. Dr. Schneiderman has over 20 years of experience conducting survey research. She has consulted on numerous community surveys, including a recent survey for the City of Aurora, IL that examined perceptions of crime among other topics. Prior to joining the Public Opinion Laboratory, she was the Director of Survey Research at the American Medical Association. Project Proposal for Dubuque Page 9 NI U Center for Govemmental Studies !kJ Ovhecrn Adjunct Project Specialist George P. Graves, MPA, Retired Police Chief, Downers Grove, Illinois. George Graves is an experienced Law Enforcement Executive with 41 years of service, 35 years as a Police Chief in progressive Departments of Western Springs and Downers Grove, Illinois. Chief Graves also served as a Linebacker /Acting Chief in Lombard, Illinois after leaving the Village of Downers Grove. Mr. Graves began his law enforcement career in 1958 after serving 5% years in the U.S. Marine Corps. Mr. Graves' talents were readily recognized as witnessed by his progression through the ranks during his career in police services. He was promoted to Sergeant in 1962, Lieutenant in 1964 and Chief in 1965. Mr. Graves holds an Masters in Public Administration (MPA) degree from Roosevelt University in Chicago, a Bachelor's Degree in Sociology from Elmhurst College and an Associate in Arts Degree from the College of DuPage. He is a graduate of the 81 Session of the FBI National Academy and the FBI Law Enforcement Executive Development program 15 session. Mr. Graves has served as an instructor in Police Administration at Morton Junior College and Aurora University, served as one of three Directors for the West Suburban Police Academy, and was instrumental in the development of the Suburban Law Enforcement Academy at the Colige of DuPage. Chief Graves' consultation work began with his association with member of the Management Resource Center at the University of Chicago. He has participated in a variety of assignments after his own successful management career including staffing studies, promotion centers, assessment centers, policy development, long range planning and other analyses. Mr. Graves currently serves as a mentor for small Police Agencies of the International Association of Chief's of Police. CGS Professional Project Staff Desheng (Ben) Xu, MS, Senior Research Associate, joined the Center for Governmental Studies in 2002. Ben received his Master's Degree in Computer Science from Northern Illinois University and his main specialty is to use SAS (Statistical Analysis System) tools to manage large -scale databases and provide web development solutions on information delivery as well as online analytical processing reporting. Ben has provided SAS technical assistance to many Illinois state government entities. By using the SAS tools together with the web implementation languages, Ben has managed many web -based online systems, generated various state and federal reports, especially in the fields of mental health information inquiry, workforce development, labor markets, higher education policy studies and healthcare related fields. Ben is currently involved in providing support and expertise to the Illinois Department of Healthcare and Family Services (DHFS) and the Office of Inspector General's initiative to design and implement a Medicaid analytical tool to complement their methods for detecting and preventing Medicaid fraud and abuse. Rima Roy, MS - Urban Studies & Cartography, Senior Research Associate, joined the Center for Governmental Studies in 1992. Rima has over 16 years of experience in Geographic Information System (GIS). Her expertise includes application of GIS techniques in diverse fields as regional and local economic development, community development, growth management and sustainability, Project Proposal for Dubuque Page 10 N! 1 /Center for V Governmental Studies KU Ojkeccn economic & fiscal impact analysis. She is responsible for diverse clients' projects that require data mapping, geocoding of customer databases, spatial analyses, report generation as well as custom application development. Rima also maintains the CGS GIS database that includes a wide range of GIS data including digitized Comprehensive Plans for several municipalities in Illinois. Clients range from banks, realtors, library, school, community colleges and other special districts to not for profits. Rima received her MS in Urban Studies from Northern Illinois University and a MS in Cartography from Calcutta University. Shannon Sohl, CPA, Ph.D. (ABD), Research Associate, joined the Center for Governmental Studies as a Doctoral Graduate Assistant in 2006. She is currently working on projects involving budget analysis, electronic financial reporting, municipal staffing levels, and research pertaining to transparency and discretion in public financial reporting and financial management. Shannon holds a master's degree in Public Policy and Management from The Ohio State University and is in the dissertation phase of her doctoral program at NIU. Shannon was recently the lead author of an article published in the journal Public Budgeting and Finance titled "Measuring the Financial Position of Municipalities: Numbers Don't Speak for Themselves." Her accounting background began when she joined KPMG in Midland, Texas, where she audited companies in the petroleum industry. When she and her husband were transferred to the Midwest, Shannon joined Sears in the corporate finance division where she gained 10 years of corporate finance, budgeting, loss prevention, risk management and retail operations experience. Recently she taught Accounting and Budgeting at Judson College in Elgin, Illinois. Shannon is a certified public accountant, and a six -sigma green belt. Her primary research interests are in Public Finance and Public Administration. Shannon, her husband and their three girls, live in South Elgin. She and her husband are active members of Christ Community Church where they serve in various capacities. Htun Soe, MA, Research Associate, joined the Center in 2008 and completed his master's degree in political science at Northern Illinois University in 2009. He specializes in data analysis and quantitative research methodology. Htun has provided data analysis for several projects including economic development, local government technical assistance, and fiscal climate analysis. Htun holds a Bachelor degree in Mathematics from Goshen College and a Master degree in Political Science and Government from Northern Illinois University. Liang Tang, MS, Research Associate, joined the Center in 2009. Liang received his master's degree in statistics from Northern Illinois University in August 2009. He has experience conducting data analysis and developing sophisticated data models derived from large data sets related to healthcare, transportation, and psychology. Liang also has experience working with variable reduction techniques and survival analyses within complex, diverse, and ambiguous data. Chia -Pao Hsu, Ed.D. (ABD), Research Associate, joined the Center for Governmental Studies as a Graduate Assistant in 2009. Chia -Pao received her master's degree in Instructional Technology (M.S. Ed.) and Educational Research & Evaluation (M.S.) from Northern Illinois University. She has pragmatic experience in instructional design and technology, web development, database, and ethnography and fieldwork based research. She also has experience in applying methods and designing survey tools in solving real -world assessment problems through an Assessment Consultant Project Proposal for Dubuque Page 11 N' , ( Center for 4 Govemmental Studies try ane«n Group. Chia -Pao is currently involved in providing assistance in web applications and database related network tools to the Illinois Department of Healthcare and Family Services (DHFS). Janiece BoIlie, BA, Research Associate, joined the Center in 2007. Janiece graduated summa cum laude with a degree in in Business Administration, from Aurora University. Janiece spent nearly 22 years in community education and training as well as administrative support at the Community College level. Janiece already has a diverse governmental assistance and research background including community and economic development, local government technical assistance, strategic planning, organizational studies and training. She has provided staff support for several projects including wage and benefit studies, strategic planning facilitation, and the Center's Civic Leadership Academy. Project Proposal for Dubuque Page 12 N I 1 1 Center for V Governmental Studies REPRESENTATIVE ORGANIZATIONAL CLIENTS Sample of relevant projects and organizational references that CGS managed or participated in are as follows: CMAP Community Internet Mapping System NICOR Growth Modeling Mapping the Chicago Heat Deaths: URISA 1996 Developed statewide tract maps for DCCA Developed Statewide Census Tract and Legislative Map CD available for purchase. Illinois Department of Healthcare and Family Services (DHFS), Office of Inspector General Illinois Department of Human Services (IDHS) Illinois Department of Employment Security (IDES) Illinois Department of Commerce and Economic Opportunities (DCEO) Illinois Community College Board (ICCB) Chicago Workforce Board United Stated Department of Labor (DOL) Various Local Municipality Organizational Studies References to Dr. Cappell's courses taught, publications and projects are located at the following websites. http : / /www.socorl.niu.edu /cappell/ http:fiwww.socqrl.niu.edu/collarcounty/c3index.htm. Sociology of Violence "Finding and Explaining Typologies of Violent Families" Paper presented at the 9th International Family Violence Research Conference, University of New Hampshire, Portsmouth, NH, July 10 -13, 2005 (PDF Format) "Latent Class Models of Violent Family Co Morbidity" Paper Presented at the annual meeting of the Midwest Sociology Society, Milwaukee WI, April 4, 2002 (PDF Format) Project Proposal for Dubuque Page 13 NI U Center for Govemmental Studies KU Ouireocn Organizational references for selected personnel system and organizational studies that Dr. Kuhn managed or participated in are as follows: Peoria Chamber of Commerce Fiscal Profile Analysis Roberta Parks, 309/676 -0755 Village of Buffalo Grove, Illinois (pop. 44,600) Mr. Bill Brimm, Village Manager, 847/459 -2500 Village of Tinley Park, Illinois (pop. 57,500) Mr. Scott Niehaus, Village Manager, 708/444 -5100 Village of Shorewood, Illinois (pop. 11,000) Mr. Kurt Carroll, Village Administrator, 815/725 -2150 Project Proposal for Dubuque Page 14 N il 'Center for V Govemmental Studies tit e �•_� -�. PROPOSED PROJECT SCHEDULE Center staff would be prepared to begin work within two weeks of notice to proceed and execution of final agreements by the City of Dubuque and the Center for Governmental Studies. It is our understanding that the deadline outlined in the RFP requests final deliverables by June 15, 2010. CGS also understands that, to the extent feasible, Dubuque is requesting the delivery of preliminary results for Part I and Part II, along with any policy recommendations, by May 15, 2010. On March 11, 2010, CGS received an email from Kelly Larson stating Dubuque will take into consideration alternate timelines given the preliminary responses the City has received concerning the original schedule. With this in mind, it is the Center's professional opinion that the project will take approximately twenty (20) weeks and key tasks will take place within the proposed timeline. This timeline is subject to change depending on the award date and the response times of Dubuque staff responsible for delivering requested data or assisting with the project in any capacity. Week 1— Week 5 > Conduct initial meeting with key stakeholder (project kick -off) and submit requests information > Begin data collection for Quantitative Analysis & design statistical models for analysis > Develop & conduct phone survey instrument > Conduct Literature Review ➢ Begin summarizing survey responses received > Complete analysis of survey responses & analysis of criminal activity records /indicators > Synthesize survey data (perceptions) with criminal activity data (real crime) ➢ Meet with key stakeholder to check in on the project's progress > Prepare and deliver preliminary results of quantitative findings Part I and Part II > Prepare and deliver recommended new (and /or changes to existing) policies and strategies for Week 6 — Week 12 Week 13 — Week 16 Week 17 — Week 19 > Meet with key stakeholders to address any comments or questions regarding the study's preliminary results ➢ Formalize key findings into a set of final deliverables Week 20 > Deliver final report to Dubuque Please note: All project dates are estimates, and are contingent on the receipt of required data and documentation from Dubuque, including staff member availability, access to electronic records and schedules of study specialists, as well as the receipt of information from citizens. Amendments to the project schedule will result if critical data or decision elements are not available to CGS staff within projected timelines or within a generally accepted electronic format. The Center for Governmental Studies will be pleased to refine the proposed schedule to a mutually agreeable project timeline with City Staff upon initiation of the study. The proposed schedule is dependent on the availability of information, the cooperation and assistance of staff and the timely response of survey data from participating agencies. Shortcomings in these areas or extended decision /review points on policy questions and alternatives will affect the project schedule to varying degrees. Project Proposal for Dubuque Page 15 N Center for IU Govemmental Studies NU Wreath SCOPE OF SERVICES This section of the proposal, the scope, provides for a comprehensive framework of CGS' understanding of Dubuque's needs from a study of this nature. It is our understanding that the primary focus of the project is centered around a quantitative analysis of local crime and the community's perceptions of crime. Dubuque summarized the project's scope into the following three general research questions: ❖ Does the perception of criminal activity and its causes in Dubuque match what is actually happening? ❖ Within categories of crime with significant increases in arrests, what policies or strategies can effectively decrease crime? ❖ If there are cases where there are community perceptions of increased criminal activity but no evidence to support the perception, what policies or strategies can effectively address the concerns? In accordance with the City's scope of services discussions to evaluate perceptions of increased criminal activity against actual incidents of crime reported and recommend related strategies where necessary, the study's primary aim will be to investigate, assess and recommend revisions to strategies and policies, where necessary supported by evidence -based rationales. Evidenced -based rationales will derive from the quantitative analysis as well as the qualitative analysis described in the following section labeled "Organization of Key Components of the Project." In addition to increasing the effectiveness, efficiency and equity of Dubuque's policy setting and management of crime, this study will establish a mechanism for obtaining and providing meaningful information on crime and poverty to and from the citizens of Dubuque to corroborate or dispell perceptions of crime. It is the hope of this study team that the end result of this project will serve to educate, engage and empower the community, as a whole, to actively combat crime in order to achieve or maintain (if already in place) the ultimate outcome — a real and perceived safe community. It is important to note here that while the Study encompasses elements of poverty, particularly the utilzation of Section 8 Vouchers, the core focus of the study centers around crime in Dubuque. Hence, it is not the intent of this study to analyze causes of poverty or any other aspects of poverty other than how poverty may relate to crime. Project Proposal for Dubuque Page 16 NI U Centerfor Governmental Studies rru an.r. ORGANIZATION OF KEY COMPONENTS OF THE PROJECT The work plan for the Study is presented in this section of the proposal and is organized around the three general areas within the "Scope" section of the City's Request for Proposal. Literature Review In conjunction with completing the tasks associated with Scope Elements A through C discussed in the Quantitative Analysis section of this proposal, a thorough review of scholarly literature pertaining to crime and poverty will be conducted to identify relevant discoveries, theories and concepts that would be pertinent to to the development and analysis of results of this study. The literature review will also increase the legitimacy of any recommended changes to Dubuque's crime management policies and /or strategies. ❖ The relationship between the mobility of Section 8 housing vouchers and crime displacement ❖ Effective strategies /policies for preventing crime displacement from one community to another ❖ General relationships between Section 8 housing and crime ❖ Effective strategies /policies for preventing crime related to Section 8 housing in general ❖ Contributing factors to perception of increased crime ❖ Effective strategies /policies to alleviate perception of crime ❖ General causes of crime in midsized communities ❖ General effective strategies /policies for preventing crime in midsized communities While the City is requesting a review of the items listed above, CGS acknowledges here that some items within this list may not receive as much attention as others and in some cases may be lacking depending on the availability and quality of the literature. Furthermore, some of the items on the list above can be quite involved and are sometimes found as a thesis in and of themselves. Nevertheless, the study team will undertake an informed academic review as thoroughly as possible, within the constraints of a study of this scope. Our review will center on key findings that address as many of the interests contained in the list as feasible. Project Proposal for Dubuque Page 17 N I, 'Center for V Govemmental Studies HV Outreocn Comparative Analysis Part I Part I Project Proposal for Dubuque Page 18 BRIEF OVERVIEW OF APPROACH TO STUDY Quant ative Analysis Part 11l Findings & Selected Recommendations for Policies & Strategies • Crime, Housing & Spatial Analysis Demographics Analysis (e.g., Poisson Regression Analysis) i Part 111 Create Crime Activity Create Citizen Perception Index (CAI) N I I 1 Center for %J Govemmental Studies NU Cwirecct, Index (CPI) Quantitative Analysis Scope Element A. "Does the perception of criminal activity and its causes in Dubuque match what is actually happening ?" PART I: Measure Dubuque's records of actual criminal activity and compare to crime data of like -sized communities in Iowa. ➢ TASK 1: Develop Cohort. A cohort will serve as a mechanism for comparing Dubuque crimes against crimes reported by other like -sized communities in Iowa. Note — CGS strongly recommends integrating Option 1 found in the Optional Study Components section of this proposal as the method of choice for selecting the cohort for comparison purposes. ➢ TASK 2: Collect Cohort FBI Crime Data and Compare to Dubuque. Using electronic data from the FBI Uniform Crime Reports for years 2002 through 2008', develop tables, charts, graphs, etc. to compare the cohort identified in TASK 1 to Dubuque. D TASK 3: Apply A Statistical Methodology To Collect And Analyze Criminal Data. Using the FBI Uniform Crime Reports or Dubuque's data submitted to this system for years 2002 through 2008 (and data received directly from the City for 2009 analyze the data by types of crimes to determine whether there have been significant increases and, if so, which types have experienced the greatest statistically significant increases. D TASK 4: Summarize Findings. Incorporate findings from this part into the the analysis of the other parts of this project and synthesize into the Final Report (discussed at the end of this section). Part II: For those types of crimes experiencing significant increases, analyze these types of criminal activity in conjuction with the associated demographic data obtained from Dubuque's Arrest Reports. D TASK 1: Analyze Dubuque's Crimes That Are Experiencing Statistically Significant Increases in Reported Rates In Conjunction With Demographic Data Using Dubuque's Arrest Reports. o Obtain and sort Arrest Report data (for years 2005 to current /accessible) pertaining to those types of crimes, identified in Part I , experiencing significant increases. o Obtain and sort housing data from the Housing Department's computerized data tracking system (for years 2005 to current /accessible). o Conduct a conventional analysis of the arrest data and housing data given the distribution of the victim's and perpetrator's (when known) addresses, primarily focusing on whether either was in a Section 8 housing development. Other socio- demographic variables will also be included in the model. The suggested method for conducting this portion of the analysis is linear modeling, likely Poisson regression techniques - a best practice approach to modeling event count data. 2009 data is not available. 2 2009 per Dubuque Police Department records; use of electronic records is assumed. Project Proposal for Dubuque Page 19 N I/ /Center for V Govemmental Studies ru a d•etn ➢ TASK 2: Incorprate GIS Modeling To Investigate Potential Relationships Of Criminal Activity And Demographics Analyzed In The Previous Task . To include a study of addresses in order to explore geographical relationships between location of crime with Section 8 housing and other demographic factors obtained from the arrest report, the Center will use Geographic Information System (GIS) for analysis. A geographic information system (GIS) integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. In 1995, CGS conducted a study of the Chicago Heat Related Deaths for IDPH. The addresses where the mortality occurred were geocoded and then aggregated to the Census Tract level to see if there were any correlation between the deaths and socio- economic factors. Very simple bivariate maps were produced to show the relation between heat related mortality and socio- economic factors. Crime mapping using GIS analysis techniques has helped track crime incidents and produce density and cluster maps showing crime patterns. With improvements in the availability and quality of crime data in digital format and more robust GIS software that do Hot Spot Analysis, Mean Center, Linear Directional Mean, and Standard Deviational Ellipse tools allow for sophisticated crime analysis. The Center will use Arc GIS9 (ESRI) for the GIS Analysis. The Center will use the addresses from the Police Arrest Report to geocode the addresses. Geocoding is a process where an address is assigned a XY (lat Ion) coordinate by the software and mapped as a point. Also available is the GIS Crime statistics tool, CrimeStat v3.2a. "CrimeStat III is a spatial statistics program for the analysis of crime incident locations, developed by Ned Levine & Associates under the direction of Ned Levine, PhD, that was funded by grants from the National Institute of Justice (grants 1997 -IJ -CX -0040, 1999 -IJ -CX -0044, 2002 -IJ -CX -0007, and 2005- IJ- CX- K037). The program is Windows -based and interfaces with most desktop GIS programs. The purpose is to provide supplemental statistical tools to aid law enforcement agencies and criminal justice researchers in their crime mapping efforts. CrimeStat is being used by many police departments around the country as well as by criminal justice and other researchers. The latest version is 3.2a. and can be found accessing the following link: http: / /www.icpsr. umich. edu /icpsrweb /CRIMESTAT /about.jsp (Accessed Mar. 11, 2010) This program implements spatial distribution statistics, spatial autocorrelation, distance analysis such as nearest neighbor analysis, and hot spot analysis along with spatial regression models. This program is available at N.I.U. and supported through Prof. Cappell's Sociology Quantitative Research Laboratory. Once an address is geocoded, it can be aggregated to any level of geography (police beat, census block, census tract, ZIP Code, etc.) and the total number of incidence of crime (can be reported by type) is calculated for that geography. Several spatial analyses techniques can then be applied. The Section 8 housing will be located on the map using the geocoding routine and crime incidence will be analyzed in relation to the housing units. Project Proposal for Dubuque Page 20 N I, 1 Center for 1 V Governmental Studies ev OP,-acn Several mapping options are available (see Appendix for a few examples): 1. Display spatial patterns of crime incidence by way of dot maps representing any of the variables. 2. Integrate community characteristics: In addition to analyzing crime incidence in relation to the demographic variables contained in the Police Report, Community characteristics (for e.g., low income housing, colleges, parks, alcohol permit locations, etc.) can be routinely displayed on maps while analyzing crime patterns to interpret relationship between these characteristics and the crime. 3. Produce thematic maps at any level of geography (police beat, Census Tract, Blocks, etc). 4. Spatial Analysis by way of Radius, Hot Spot, Temporal, Bivariate and Multivariate Analysis. ➢ TASK 3: Summarize Findings. Incorporate findings from this part into the the analysis of the other parts of this project and synthesize into the Final Report (discussed at the end of this section). Part III: Capture The Community's Perceptions Of Dubuque's Crime. The specifications for a City of Dubuque Resident Survey, using a statistically valid random, are outlined below — as prepared by NIU's Public Opinion Laboratory senior staff: ➢ TASK 1: Develop Questionnaire. We have assumed utilization of a 10- minute questionnaire consisting of the following: • Perceptions of changes in crime rate; ••• Perceptions of rates of specific types of crimes; ❖ Perceptions of causes of crime; ❖ Perceptions of the relationship between crime & income and between crime & Section 8 housing ❖ Demographics ❖ Individual and household victimization experiences The initial questionnaire will be developed based on information from the City, with the final version to be approved by the City staff. We have assumed one open -ended question. Examples of possible questions are attached. ➢ TASK 2: Develop Sample. To ensure that the results will be representative, we will select a random - digit - dialed telephone sample of City of Dubuque residents. An adult age 18 or older will be interviewed in 500 households. With "25,000 households in the City, the margin of error for these results will be + 4.3 percentage points. ➢ TASK 3: Advance Letters. To introduce the study, the POL will mail advance letters to the sampled telephone numbers where we are able to obtain a matching name and address. The advance letter will be printed on Northern Illinois University letterhead and mailed in a Northern Illinois University envelope. Project Proposal for Dubuque Page 21 N �! 'Center for 1 v Govemmental Studies KU oj,ecct ➢ TASK 4: Data Collection. Following mailing of the advance letter, interviewers will contact the sampled telephone numbers. The interviewing will be completed using our computer- assisted telephone interviewing system. Calls will be placed at varying times and days of the week in an effort to maximize response. City of Dubuque staff are invited to attend the interviewer training. Following the training, we will pretest the interview with a small sample prior to beginning full -scale data collection. ➢ TASK 5: Analysis. The survey results will be analyzed by key demographic variables (i.e., geographic region of the City, years lived in City, income). ➢ TASK 6: Deliverables. POL will produce a report that will include a description of the survey methodology and highlights of the results. ➢ TASK 7: Synthesize Perception Findings in Part III With Findings from Part I and Part II. We will construct a beta version of Crime Activity Index (CAI) from the index crime reported (in FBI Uniform Crime Reports or Dubuque Police Department Records). Similarly, we will work to construct a beta version of a Crime Perception Index (CPI) from the perception expressed in the survey questionnaires. The study team will then endeavor to develop a multi -level model to study the link between the CAI and the CPI. ➢ TASK 8: Summarize Findings. Incorporate findings from this part of the analysis with other parts of this investigation and synthesize into the Final Report (discussed at the end of this section). Project Proposal for Dubuque Page 22 N il Center for V Governmental Studies Kt! 6.Arecc. Examples of Possible Community Survey Questions ❖ Would you say that crime in the City of Dubuque is a very serious problem, a somewhat serious problem, not a very serious problem, or not a problem at all? ❖ In your opinion, is crime increasing, staying the same or decreasing in the City of Dubuque? ❖ How much of a problem is each of the following types of crimes for the City of Dubuque? Would you say that [insert type of crime] Is a very serious problem, a somewhat serious problem, not a very serious problem, or not a problem at all? ❖ Would you say that crime in the neighborhood where you live is a very serious problem, a somewhat serious problem, not a very serious problem, or not a problem at all? ❖ In your opinion, is crime increasing, staying the same or decreasing in the neighborhood where you live? ❖ How much of a problem is each of the following types of crimes are in the neighborhood where you live? Would you say that [insert type of crime] is a very serious problem, a somewhat serious problem, not a very serious problem, or not a problem at all? ❖ How safe or unsafe do you feel in downtown Dubuque during the day? ❖ How safe or unsafe do you feel in downtown Dubuque during the night? ❖ Do you strongly agree, agree, disagree or strongly disagree that most crimes in the City of Dubuque are committed by [insert type of individual] (i.e., low- income individuals, adolescents)? ❖ Please rank what you think are the most important causes of crime in the City of Dubuque with 1 being least likely to cause crime and 5 being most likely to cause crime. Project Proposal for Dubuque Page 23 N� � Centerfor v Govemmental Studies fFU Outreach Scope Element B. "Within categories of crime with significant increases in arrests, what policies or strategies can effectively decrease crime ?" ➢ TASK 1: Develop Recommended Strategies And Policies. Based on the findings from the literature review and the analytical results from Scope Element A, CGS will recommend a select number of key strategies to be considered for implementation to contribute decrease crime where applicable. ➢ TASK 2: Deliver Results & Obtain Dubuque's Feedback. The recommended strategies proposed in Task 1 of Element B will be covered with the City's leaders for reasonableness and alignment with the City's overall list of crime prevention strategies. ➢ TASK 3: Summarize Findings. Incorporate recommendations and the City's feedback from Tasks 1 and 2 of Element B into the Final Report (discussed at the end of this section). Scope Element C. "If there are cases where there are community perceptions of increased criminal activity but no evidence to support the perception, what policies or strategies can effectively address the concerns ?" ➢ TASK 1: Comparison of Perceptions Results to Actual Criminal Activity. Identify cases from Scope Element A, Part III, Task 7 where perceptions do not match actual criminal activity and look for themes that may be contributing to these perceptions. ➢ TASK 2: Develop Recommended Select Strategies & Policies. Where the study team identifies gaps in perception compared to actual criminal activity (where documented reports of crime do not support the perceptions), we will recommend policies and strategies suitable for minimizing perceptions of crime. ➢ TASK 3: Deliver Preliminary Results & Obtain Dubuque's Feedback. The recommended strategies proposed in Task 2 of Element C will also be covered with the City's leaders for reasonableness and alignment with the City's overall list of crime prevention strategies. ➢ TASK 4: Summarize Findings. Incorporate recommendations and the City's feedback from Tasks 1 through 3 of Element C into the Final Report (discussed at the end of this section). Project Proposal for Dubuque Page 24 N' U Center for Govemmental Studies Final Report TASK 1: Synthesize all findings found in the literature review and the quantitative analysis to develop a cohesive preliminary document outlining the results and recommended changes to the City's crime prevention related strategies and policies. The Final Report will include items such as an executive summary, a literature review section, description of the methodology, key findings (including relevant charts, graphs, tables, etc.) and a discussion of those findings, limitations of the study and a policy & strategy recommendations section. TASK 2: Submit the preliminary report to the City for review and feedback. TASK 3: Incorporate the City's feedback to the extent possible. Errors and signficant omissions or misrepresentation of the data will be corrected, while requests for alternate forms of analyses outside of the project's scope will be considered for incorporation into the Final Report and may result in additional fees as mutually agreed upon by the City and CGS. Project Proposal for Dubuque Page 25 Ni l (Center for V Governmental Studies NV o,Arecch OPTIONAL STUDY COMPONENTS NIU's Center for Governmental Studies is pleased to suggest and recommend three important optional components to the study outlined above. The study team strongly recommends Dubuque consider options 1 and 2 in this section to strengthen the validity and reliability of the findings. Option 1: Empirically Based Cohort Selection [Add 1 Week to Timeline] CGS consultants have significant expertise in the development of sound, legitimate cohorts for comparative purposes. Too often, communities select cohorts based on similar size or proximity to the City requesting the analysis. We argue that added rigor in the selection of cohorts increases the validity of the units of comparison and strengthens decision- making. Therefore, CGS recommends the City compare Dubuque to other communities with similar characteristics other than just "like - sized." While, population may be begin the process of narrowing down the list of communities comparable to Dubuque, other variables, such as median income, levels of education, budgets and land size would assist in formalizing a cohort with members having similar features to Dubuque. Furthermore, the statistically based (using Mahalanobis Distance) methodology utilized by CGS would allow for a more reliable examination of crime data for those communities having similar characteristics to Dubuque's and issuing similar levels of Section 8 vouchers compared to crime data of those communities similar to Dubuque who may be issuing significantly more or less Section 8 vouchers than Dubuque. CGS is currently drafting a paper to submit for the Midwest Political Science Association in April regarding our methodology for cohort selections. The draft of the paper could be made available upon request. Option 2: General Review of Dubuque's "Housing /Police Partnership" & the Full -time COP Corporal Assigned To The Housing Department [Add 1 Week to Timeline] Interview key stakeholders associated with the Housing /Police Partnership to determine a multi - perspective of this partnership's impact(s) on crime in order to identify general strengths and weaknesses of this partnership that may impact crime and lead to optimal strategy and policy recommendations. Meet with the COP Corporal who is responsible for investigating all allegations of criminal behavior to discuss crime trends, perceptions of crime and real criminal activity (obtain any recorded instances and information surrounding the criminal activities). Option 3: General Review of Crime Prevention Program Costs [Add Approximately 6 Weeks] The CGS team recommends the City consider a high - level, third party "Crime & Poverty Fiscal Evaluation" of the City's current and historical costs associated with the governance of these areas. It will be difficult to fully analyze and weigh the results of the Crime & Poverty Study without a solid understanding of the City's current financial resources dedicated to managing the environment. Project Proposal for Dubuque Page 26 Ni l Center for v Governmental Studies CGS believes that the result of this recommended supplemental review will assist both elected and appointed city leaders in developing a more complete understanding of the municipal crime and poverty environment. This understanding will lend itself to a dialogue on high -level programmatic, service & policy decisions and alternatives. The use of program /strategy cost trend data can reveal that performance is the result of a wide variety of environmental, economic and intergovernmental influences. As a result, the City should evaluate policy goals in conjunction with available resources using financial, crime, poverty and housing trends. Budgetary and operational reviews & comparisons are complex. As such, theses reviews and comparisons require caution and realistic expectations. Our proposed work plan for this supplemental /optional component of the study will focus on working with City's financial staff and department heads to develop a model that to assess costs of past and current costs related to managing crime. Center staff would develop worksheets and files using Budget data and Comprehensive Annual Financial Report (CAFR) data, along with any relevant performance indicators, for the City to maintain and use in future modeling and analysis. CGS staff would also train designated City professionals in the future use of the model. Results will be reported primarily in charts and tables with brief narratives offered for clarity. Costs pertaining to this model are estimated in the cost section and are subject to change depending on the availability of key data and the degree of scope requested by the City. Sample of Key Indicators To Be Analyzed in Option 3 (FY's 2006 Through 2010, if available) Full -time Police Salaries Paid — By Type of Position Part -time Police Salaries, or Hourly Rate Paid — By Type of Position Police Expenditures % to General Fund Expenditures # of Calls per year — By Type of Crime Response Times — By Type of Crime Arrests per Capita — By Type of Crime Police Capital Outlay Trends & Police IT Expenditure Trends Project Proposal for Dubuque Page 27 Respectfully submitted, ( L- Gregory T. Kuhn, Ph.D. Assistant Director and Senior Research Associate The Center for Governmental Studies Northern Illinois University N I I 1 Center for V Govemmental Studies uv an.e..c APPENDIX The following maps included here are examples of the types of actual maps that CGS has produced for the IL Heat Study which can also be produced in various forms for this project using Dubuque's Arrest Reports and FBI crime data. }[EAT HEATHS IM CHICAGO, ILLINOIS JULY, 1995 saw= Cr Dcu DKr Project Proposal for Dubuque Page 28 Figure 1: Illinois Heat Related Deaths N' 1 1 Center for V Governmental Studies Nti16,Arrocn Figure 2: Patterns of Heat Related Deaths and Homicides by Community Sam. a.. DX arr Project Proposal for Dubuque Page 29 Paltrcn Of Hat Related Oaths and nomiddes Iy Community Area Figure 3: Patterns of Heat Related Deaths of Persons Over the Age 65 Living Alone c« ar Pattern Of Heat Related heaths and Persons 65 and over living •tone NI , Center for Govemmental Studies !SU Cvlrea:h The map below is a sample of one of the maps produced by Dr. Cappell. V pr -104 t ut r le" Approx r 2b mileslac sip_ Project Proposal for Dubuque Page 30 Figure 4: Dubuque's Distribution of Income 52 Upper Mississippi R learys Lk Frentress L '1- - Mississippi R tlineTe i, 11 f Menomine:YSIu "---- \ \ 2.. s. - ' .r.- fr 7 N' 1 Kanter for V Govemmental Studies CERTIFICATE OF COVERAGE ISSUE DATE Aug. 7, 1996 PRODUCER State of Illinois Department of Central Management Services Bureau of Benefits M Risk isk Management Division 604 Stratton Office Building Springfield, IL 62706 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED SY THE POUCIES OR PLANS BELOW. COMPANIES AFFORDING COVERAGE COMMNY LETTER A State of Illinois - Self-Insured Plan COMPANY B State of Illinois - Self-Insured Plan LETTER INSURED State of Illinois Board of Trustees Northern Illinois University Dekalb, IL 60115 COMPANY C State of Illinois - Self Insured Plan LETTER COMPANY LETTER Srntp of T1l inns R - S e l f - Tnsured Plan COMPANY 6 LETTER COVERAGES Dials b certify that the policies of insurance and/or self- kutxed plans fisted below have been Issued to the Insured named above for the porwy,peiiod iatcated, notwithstanding any requirement, tame or cu dtion of any contract or other document wftth respect to which this certificate may be issued or may pertain, the Insurance afforded by the pottcies described herein Is sub{ect to ail the terms. erodusbnsend conditions of such potdes. Limits shown may have been reduced by paid dakns, R TYPE OF INSURANCE POLICY NUMBER E �� t f YOATE ALL LIMITS IN THOUSA EFFECT A GENERAL LIABILITY IE]c0MM ROAL GENERAL LWeIUTY ■ CLAIMS MADE ❑OAR, ❑ as a crxrTRACTOR's mot ❑ State of Illinois Self- Insured Plan 5/18/81 Until Repealed GENERAL M GAJE S 100 PFCCUCTSCOMPACFS PEE S p a $ EACH oca Rt £ $ 100 FIRE DAMAGE (any cne lire) $ MEDICAL EX ? (any one person) $ 8 AUTOMOBILE LIABILITY ❑ANYAuTO © All_ OWNED ALMS State of Illinois Self- Insured Plan 5/24/88 Until Repealed COMBINED $ 2,000 BODILY 11 f3 SCHEDULED AuTos M HIRED AUTOS BODILY tikUURY (perea:derv) ❑ NON-OWNED Amos El GARAGE LIABILITY ❑ PROPERTY DAMAGE S EXCESS UABIUTY Don-Es THAN UMBRELLA FORM EACH OCCURRENCE 5 AGGREGATE $ C WORKER'S COMPENSATION AND EMPLOYERS' LIABILITY State of Illinois Plan 7/1/75 Until Repealed STATUTORY $ (EACH $ UM —POLICY f T) $ (DLSEASE — EACH EMPLOYEE) D OTHER Employee Indemnity! Plan State of Illinois Self- Insured Plan 12/3/77 Until Repealed DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES / RESTRICTIONS / SPECIAL ITEMS Northern Illinois University is requesting proof of coverage for the State of Illinois Self - Insured Plans outlined above, CERTIFICATE HOLDER Northern Illinois University Board of Trustees Dekalb, IL 60115 , / , k, 1 CANCELLATION Should any of the above described policies or coverages be cancelled before the expiration date thereof, the State of Illinois will endeavor to mall 45 days written notice to the certificate holder named to the left, but failure to mail such notice shall impose no obligation or liability of any kind upon the State of Illinois; commercial company or its agents. F W 1I1/ — V '' on �' Authorized Represe ative hind DEPARTMENT OF gag CENTRAL MANAGEMENT SERVICES IL 401 -1476 (Revised 9/95) located at, F AGREEMENT THIS AGREEMENT, made and entered this day of ,2010 by and between the BOARD OF TRUSTEES, acting on behalf of Northern Illinois University through its Center for Governmental Studies referred to as the "University ", and , hereinafter referred to as the " ", witnesseth: 1. Scope of Work. In consideration of the mutual promises hereafter specified, the University and the agree to the services delineated in Attachment A. 2. Terms of Agreement. The teem of this Agreement shall be from through k , unless the term is extended by the mutual written agreement of the parties. 3. Compensation. As full and complete compensation for these services, the shall pay the University a fee in the amount of $ as a fixed -price contract, payable according to the following payment schedule: $ upon contract execution $ by , 2010 (or insert the appropriate payment schedule) 4. The parties hereto shall abide by the requirements of Executive Order 11246 and the Rules and Regulations of the Illinois Department of Human Rights, and there shall be no discrimination because of race, color, religion, sex, national origin, ancestry, age, marital status, physical or mental handicap unrelated to ability or an unfavorable discharge from military service in the employment, training or promotion of personnel engaged in the performance of this agreement. This Agreement constitutes the entire Agreement between parties hereto. There is no part of that Agreement not set forth herein; and no changes in or additions to said Agreement shall be valid unless in writing and signed by the parties hereto. AS WITNESS WHEREOF, the parties have caused this Agreement to be executed as and of the day and year first written above. (Insert Client's name) CENTER FOR GOVERNMENTAL STUDIES NIU OUTREACH By By Robert E. Gleeson Title Title: Director BOARD OF TRUSTEES FOR NORTHERN Client's FEIN: ILLINOIS UNIVERSITY By Anne C. Kaplan Title: Vice President, Administration and University Outreach lu II 1 1 1 1 1I 1 1''IP1l i l l ml li 1 1 1 ; 41 1-11 AP M1� Including Optional Base Base Plus Base Plus Base Plus Maps Estimate Option 1 Option 2 Option 3 (Variable Costs) Including Data Entry of Dubuque's Crime Data and Housing Data (Variable Costs) Literature Review Part 1 Comparative Analysis Dubuque Trend Analysis Sythesize Perception Data with Literature Review and Quantitative Analysis, Develop Recommendations Compile Preliminary Report, Incorporate City's Feedback & Complete Final Report $5,500 $5,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 Part 2 Multivariate Analysis $4,500 $4,500 $4,500 $4,500 Spatial Statistical Analysis $13,500 $13,500 $13,500 $13,500 Part 3 Community Perception Survey & Analysis $18,400 $18,400 $18,400 $18,400 $7,500 $7,500 $6,800 $6,800 $5,500 $5,500 $4,500 $4,500 $7,500 $7,500 $6,800 $6,800 Project Including travel, printing, supplies, technology, $4,700 $4,700 $4,700 $4,700 Expenses communications, etc. Option 1 CGS Cohort Selection Methodology - $2,000 Option 2 General Review of Police /Housing Partnership & - $5,000 COP Corporal Findings Option 3 Crime Prevention Program Cost Analysis - - - $15,000 $135 each $50 per hour Total Estimate $69,900 $71,900 $74,900 $84,900 Note 1- Estimates are based on number of hours to complete at a blended rate of approximately $75 per hour. Note 2 - Assumes Dubuque's data is presented to CGS in electronic format. Additional costs for data entry will be charged at a rate of $50 per hour. Note 3 - The above estimates are subject to revision dependent on the eventual scope of services for the study. Proposal Quantitative Research on Dubuque Residents' Perceptions Toward Crime and Poverty Compared to Actual Data Presented to: City of Dubuque, Iowa March 2010 March 12, 2010 Mr. David Harris City of Dubuque, Iowa HCD Department 350 West 6 Street, Suite 312 Dubuque, Iowa 52001 Dear David: Sincerely yours, Bob Woodward President / CEO Letter of Transmittal RESEARCH Please accept the attached information as our proposed response to your Request for Proposals (RFP) for a Quantitative Research Study on Crime and Poverty in Dubuque, Iowa. We understand and agree with the proposed study goals, objectives, and research topics under consideration. Indeed, it aligns very well with some of the recommendation we made to the City following our limited analysis of crime statistics and Section 8 residents over a brief time period last year. We concur with, and agree to, the three components identified in the RFP and can provide important, valuable and actionable information with the project as designed. We would normally add another component, a qualitative phase (e.g. citizen focus group) before the citizen perception study but due to the short timeframe (and our familiarity with the issue) we do not think this will be necessary in this situation. The timeframe allotted to the project is indeed very short and, after additional communication with City of Dubuque staff, we have some suggested changes in scope given the time frame. We understand that the contract with Urban Strategies somewhat directs the research timeline and need for results, so we have made suggestions to get as much information as feasible given those restrictions. Importantly, we feel we are uniquely qualified to conduct this multi -part study as we are familiar with the issue at hand, have a team with direct experience on the topic and the community, have worked directly with the data under consideration, and yet offer an independent and objective viewpoint with no pre - judgment and no direct stake in the results. We look forward to your consideration and the prospect of taking a more in -depth and broader view of the crime and poverty issue in Dubuque. 1450 Alta Vista Street 563 - 588 -7090 Dubuque, Iowa 52001 www.AltaVistaResearch.com Part 2: Alta Vista Research Profile Alta Vista Research (AVR) traces its roots back to 1985, when the Center for Business and Social Research was initially formed. Conducting studies for communities, businesses, and non - profits, the center has performed successful research projects for organizations of many diverse sizes and types - from small non - profits to large corporations. Best of both worlds Alta Vista Research, Inc. has taken the original center to the next level, conducting projects for citizen and consumer groups, business to business, agriculture, communities, healthcare, financial institutions. Our team of experienced professionals brings extensive knowledge and expertise to provide the answers you need to make informed decisions. The end result is our clients get the best of both worlds: academic rigor with real -world experience that is hard to match! AVR research consultants offer a combined 160 years of research and business experience to apply to client projects and we look forward to doing the same on this study. Providing Perspective Information without experience is just data. Our team and methods provide the important next step: context. This perspective puts the information in context and provides a more holistic environment in which to put the findings to work in your organization. Our name Alta Vista means "high view" and that's what we offer our clients. You get both detailed and high level insights upon which to make informed and actionable decisions. Our logo illustrates the path revealed by the results we provide. The blue elements represent the strength and experience of our research methods and team, while the green reflect the positive change and growth provided by our in- depth, advanced analysis, research studies. Page 1 Copyright 2010 A LTAVISTA Part 2: Alta Vista Research Profile (continued) Methods We match the appropriate methodology to the type of research being conducted and the contact options available. Our research team is experienced in a variety of study fielding options and has a number of data collection methodologies at its disposal. These include, but are not limited to: Telephone surveys Individual Interviews Web surveys Mini - groups Paper surveys Intercept Interviews Computer surveys Shop - alongs Focus Groups Mystery Shopper Web Panels and more... Techniques We use advanced techniques to get "under the cover" and reveal the underlying attitudes, opinions and perceptions important to informed decision - making. These "latent" feelings require more sophisticated tools and techniques that are frequently not available from "off-the-shelf" basic research methods. Examples of some of our advanced research work includes: D Conjoint Analysis D MaxDiff D Kano Methodology We also employ standard analysis methods as part of our complete analysis plan. These include: D Correlation 121 Factor Analysis D Perception Mapping Page 2 Copyright 2010 ALTAVISTA. Part 2: Alta Vista Research Profile (continued) We believe... ... that high quality research should be conducted with attention paid to industry- recognized methods and techniques. ... that experienced professionals bring important context and perspective to any research study. ... that innovative tools and techniques should be brought to the market once they are established. ... that who you ask is every bit as important as what you ask. ... that superior research should be available at an affordable investment. ...that research results, conclusions and recommendations should be meaningful and actionable. ... that Alta Vista Research embodies these beliefs and provides the knowledge and insights upon which organizations can make decisions with confidence. Page 3 Copyright 2010 1 ALTAVISTA Part 2: Alta Vista Research Profile (continued) Bob Woodward - President We believe our staff and their backgrounds provide an importance difference in the quality of the research studies we conduct. Our team has a wide and varied set of backgrounds and experiences that offer information in context. Of special interest to the City of Dubuque is that a number of our team members have backgrounds in criminal justice and sociology research. Our team is best positioned, through academic training, practical experience, and prior City of Dubuque work, to provide additional insights and knowledge in respondent attitudes and opinions. This will provide a key and important difference in the conclusions and recommendations we offer. Bob has 27 years of market research and business experience. He previously worked for another research firm from 2004 to 2009 managing business development and client relations. His responsibilities included the development and design of market research programs and new business acquisition. Bob has extensive business experience with both for - profit and non - profit entities and has managed several multi - million dollar businesses, divisions and departments. He also has a background in market research, marketing, sales and technology. Bob founded and ran his own software development and consulting firm from 1985 to 2003. Bob previously held the positions of Managing Director of Weekly Publications for Woodward Communications, Inc. and Associate Publisher of the Dubuque Telegraph Herald. He also served as General Manager of Specialty Publications for WCI and held the position of Associate Manager of University Book Stores at the University of Iowa. Bob holds his Bachelor of Arts in Business from Loras College and serves on several for - profit and non - profit boards including, Woodward Communications, Inc., Junior Achievement of the Heartland, Junior Achievement of the Tri- States and, Dubuque Rotary Club. He is also currently President of the Dubuque Ice and Recreation Center, Inc. and serves on the Executive Committee of the Dubuque Sports Commission. He has previously served on the board for the Dubuque Chamber of Commerce and a number of other community boards and organizations. Page 4 Copyright 2010 % ALTAVISTA Part 2: Alta Vista Research Profile (continued) Len Decker, Ph.D. — Research Coordinator Len Decker joins Alta Vista Research with more than 20 years of experience as a manager of market research projects for a wide variety of clients including businesses, non - profit organizations, social service agencies, and educational and health care institutions. His expertise includes project development and management, survey design, and data collection. He is experienced in both quantitative and qualitative research methodologies and has strong organizational skills for executing projects in a timely fashion. His responsibilities at Alta Vista Research include oversight of ongoing projects and collaboration with appropriate research principals from beginning to completion of a study Previously, he worked as director of the Center for Business and Social Research at Loras College in Dubuque, Iowa. Currently, he is also a member of the faculty of the Department of Criminal Justice at Loras. Decker earned his Bachelor of Arts in sociology from Loras College in Dubuque, Iowa, his Master of Arts in sociology from the University of Nebraska at Omaha, and his Ph.D. from South Dakota State University. Maude Dornfeld — Sr. Research Consultant Maude Dornfeld joins Alta Vista Research with more than 15 years of experience as a market research practitioner. Her specialties include new product development, brand tracking, customer satisfaction and loyalty measurement, program evaluation and direct marketing. She is skilled in advanced quantitative methodologies such as choice -based conjoint, logistic regression, and times - series analysis /forecasting. Her responsibilities at Alta Vista include technical oversight of proposal preparation, formulation of sampling plans, design of survey instruments, advanced data analysis, the development of research reports, and the composition of study recommendations and conclusions. Previously, she worked as a research director at another research firm serving clients primarily in advanced engineering, building products and consumer goods, among others. She also acquired extensive expertise in the automotive industry and targeted marketing while employed at marketing research firms in the Detroit, Michigan area. Dornfeld earned her Bachelor of Arts in sociology from Macalester College in Saint Paul, Minnesota and her Master of Arts with doctoral studies in sociology from the University of Minnesota. Page 5 Copyright 2010 ALTAVISTA Part 2: Alta Vista Research Profile (continued) Jan Powers — Research Consultant Jan Powers is a communication and public relations professional with over 25 years of experience in public relations, advertising, marketing, corporate, employee and media communication, and training. She has taught communication courses at the college level and frequently speaks to area groups on communication - related topics. She holds a bachelor's degree in speech communication from Iowa State University and a master's degree in public relations from the University of Northern Iowa. Jan has led and been involved with community visioning projects, strategic planning, as well as marketing and business plan development. Jan is a member of the Public Relations Society of America, and is involved as a volunteer with Junior Achievement, Hills & Dales Child Development Center, the American Heart Association and the Women's Leadership Network. Sid Scott — Research Consultant Sid Scott came to Alta Vista Research after retiring as Vice President of Human Resources for Woodward Communications, Inc., a 62% employee -owned media corporation located in Dubuque, Iowa. In his 40 -year career, Scott also held leadership positions in marketing, organization development, promotion, public relations and distribution in three media corporations. Additionally, he served as business manager for two physician specialty groups. Over the past twenty -five years, he has also consulted with for - profit and not -for- profit organizations on strategic planning, organization development, human resources and marketing through his company, Scott Consultants. An author of numerous articles in national and local trade publications, he has been published in Training, Training and Development, Personnel Journal (now Workforce), Physician's Management, Administrative Radiology Journal, Organization Development Journal, National Center for Employee Ownership publications, ESOP Association publications and several of Woodward publications. In addition, he has presented at national and regional conferences for the ESOP Association, the Inland Press Association, The National Center for Employee Ownership (NCEO), The Society for Human Resource Management, the Organization Development Institute and the American Society of Training and Development. Page 6 Copyright 2010 � ALTAVISTA Part 2: Alta Vista Research Profile (continued) In 2003, he was selected by Iowa Governor Vilsack to serve a six -year term on the Iowa Health Facilities Council, the group that approves certificate of need applications for Iowa health providers. He is the current chairperson. Currently an adjunct instructor at the University of Wisconsin - Platteville school of Business and Accounting, and adjunct faculty for the Beyster Institute, Rady School of Business, University of California -San Diego, Scott has also been an adjunct for Clarke College and Cardinal Stritch College in prior years. He holds a MBA from Bradley University and BS in liberal arts from Illinois State University. He is a Registered Organization Development Consultant (RODC) and serves on the Boards of Directors of three employee - owned companies: Woodward Communications, Inc, Dubuque, Iowa, Monroe Publishing Company, in Monroe, Michigan and Total Water Treatment Systems, Madison, Wisconsin. Page 7 Copyright 2010 ALTAVISTA Part 2: Alta Vista Research Profile (continued) Analyst and Executive Interview Team Page 8 Copyright 2010 In addition to our excellent team of consultants, we also have a considerable team of research analysts. All have degrees in the social sciences or experience in business, with extensive backgrounds in research techniques, statistical analysis and the application of the resulting insights. Some members of our analysis team include: ❑ Kate Parks, Ph.D. - Sociology ❑ Lisa Grinde , Ph.D. - Psychology ❑ Christopher Budzisz , Ph.D. — Political Science ❑ Julia Omarzu , Ph.D. - Psychology ❑ Kayleen Homew9od — BA, Marketing We have an incredible team of executive interviewers available for handling individual interviews and recruiting for C- level executives, professionals and other hard -to -reach respondents. Most are recent retirees who still have an interest and ability in the market research field. Our executive interview team members are especially helpful in business -to- business (B2B) research projects as they are well- educated, experienced in high level conversation topics, know how to probe for important details, and are naturally curious. Many come from education backgrounds where they have developed exceptional skills in holding high -level discussions on a variety of topics, and are accomplished at probing for deeper answers and insights. All hold college degrees, many of them advanced, and most also have teaching certificates as well. A few members of our interview team include: ❑ Sheila Schultz ❑ Bev Graves ❑ Mary Ann Vandermillen ❑ Yvonne McKeon ❑ Nancy Wright ALTAVISTA Part 2: Alta Vista Research Profile (continued) Confidentiality Study Contacts Because of their experience in market research and the marketing field, as well as the marketing and advertising field, the following Alta Vista Research contacts will be assigned to your study: Primary contacts: Bob Woodward Len Decker, Ph.D. We treat all client information as confidential. This includes that information provided by the client and our research partners as part of the background to the study as well as the data, findings, conclusions and recommendations created through the research process. 4 We are able to sign a non - disclosure agreement if required as part of the study. Page 9 Copyright 2010 ALTAVISTA Part 2: Alta Vista Research Profile (continued) , Prior Related Research Community studies are one of the areas in which Alta Vista Research specializes. Because of this focus, Alta Vista Research team members have a wealth of personal experience with community research, collectively participating in a number of studies. Each of the team members who will be involved have personally conducted a number of studies in the community research field. (Please note: some research companies will purport that "they" have conducted community research projects when, upon closer examination, the individuals who conducted the studies are no longer with the firm and those that remain were not involved in the studies). Some examples of the research we have personally done for communities and community organizations include, but are not limited to: II Resident opinions toward county issues - Linn County 9 Section 8 Housing and Arrests - Dubuque 9 Federally funded jail diversion program evaluation - Dubuque © Community Foundation: Children aged 0 -20 issues and needs - Dubuque Rental Housing Needs - Dubuque 1 Community health services attitudes and opinions - Dubuque Community issues (gaming) attitudes and opinions - (Confidential) EI Comprehensive Plan - City of Dubuque 121 Community Visioning opinions and suggestions - Dubuque and Marshalltown El Landlord Survey - City of Dubuque 9 Community attitudes and opinions toward communications utilities - Dubuque, St. Louis Park, MN and Woodbury, MN 12 and other community - related studies for for - profit groups such as banks, credit unions and hospitals We are able to use multiple research methodologies and ,advanced analysis to provide deeper insights for our community research clients. In addition, because of our personal experience in the area, our clients benefit from information in context, providing better conclusions and recommendations that our perspective offers. Page 10 Copyright 2010 AL TAVISTA Part 2: Alta Vista Research Profile - The Alta Vista Advantage Page 11 Copyright 2010 We believe the City of Dubuque realizes a number of benefits from working with AVR. Each of these elements helps provide a better, more complete, research study with greater insights and actionable results. Our team has unparalleled practical experience and advanced degrees in related fields. Our research team has Ph. D.'s and Master's degrees in directly related areas such as Criminal Justice, Sociology, Political Science and Psychology. See the section below for related information related to some of our team. Our previous related research for similar clients include projects for counties in Iowa, controversial issues such as crime, gaming, evaluation for a federally funded jail diversion program, children's issues and other community development projects. We offer a unique understanding of the task at hand because we conduct studies every day. In addition, we have knowledge of the type and availability of the data involved due to our recent data analysis for the City of Dubuque. This will allow us to "hit the ground running" when it comes to putting the data into a usable format and realizing how much can be analyzed in the short amount of time allowed. In short, we've already scaled the learning curve. Our team is independent and objective because no member is directly or indirectly involved in the topic at hand. We know the city and the data but do not have a vested interest in any particular outcome. To put it in other terms, "We don't have a dog in the hunt." Because we are located on the Loras College campus, we have access to numerous academic resources normally inaccessible or too costly for other research firms. These include industry and national databases from which we can search and prepare background material to help put the issue in context. Lastly, we offer the benefit of proximity. Almost all of our team is located right here in Dubuque, giving us the ability to meet with City and Safe Community Task Force members, ask questions or collect additional background data. ALTAVISTA' Part 3: Proposed Project Schedule Week One Week Two • Literature review Week Three Week Four Week Five Week Six We suggest the following timeline for your consideration. The specific timeline and milestone dates will be determined at the project definition meeting. IMPORTANT: Given the very short time -line allowed in the RFP, the dates are dependent on the City making a timely award of the project and being available to proceed immediately with a project definition meeting. Also, ready access to people and data from the City is essential to maintaining the schedule required. Literature Review • Project definition meeting • Literature criteria confirmed • Review continues • Report preparation • Report finished • Presentation of results • Electronic deliverables provided Page 12 Copyright 2010 Arrest Data Analysis • Project definition meeting • Data criteria confirmed • Data procurement • Data converted to usable forms • Analysis begins • Literature review • Analysis continues • Analysis continues • Report preparation • Report finished • Presentation of results • Electronic deliverables provided Citizen Study • Project definition meeting • Survey instrument drafted • List criteria confirmed • List procurement • Survey instrument finalized • Survey programmed • Survey field testing • Fielding begins • Survey fielding concludes • Analysis begins • Analysis continues • Report preparation • Presentation of results • Electronic deliverables provided f ALTAVISTA Part 4: Scope of Services Dubuque community members have expressed concerns about crime in the city. Specifically, some community members have perceptions that increased crime is related to Section 8 housing in particular. The goal of this program of research is to conduct a three -part study of real and perceived crime and its relationship to poverty. This study will help clarify the actual state of crime in Dubuque and the characteristics most strongly related to the types of crimes that have occurred in the past few years. Actual data will be compared with the public's perception of the nature of crime and criminals in Dubuque. The findings from the study will help guide policymakers as they decide what policies and programs might effectively prevent crime and what educational programming might provide the most useful information to the citizens of Dubuque. as: More specifically, the study will reveal answers to questions such El Does the perception of criminal activity and its causes in Dubuque match the reality of actual crime statistics? Page 13 Copyright 2010 Within categories of crime that may have increases in arrests, what policies or strategies can effectively decrease crime? If there are cases where there are community perceptions of increased criminal activity but no evidence to support the perception, what policies or strategies can effectively address these concerns? ® To the extent shown by the data collected by the City of Dubuque Police Department, what correlations are there between crime, poverty, housing, resident status, etc.? 4LTAVISt'A Part A: Scope of Services (continued) The study will consist of three major components, including background on the topic in general (to be used as a foundation and framework to put the Dubuque study results in context), an in -depth analysis of the crime statistics based upon police reports and published FBI Uniform Crime Reports, and a primary research study of citizens' perception of crime. More specifically, the project as a whole will made up of the following: 1. We will conduct secondary research of literature that illuminates related issues, topics, trends and possible solutions. Far more than a simple "Google Search," this will involve accessing scholarly texts, journals, articles, research, databases and other resources not readily known bv, or accessible to, the general public and some researchers. Some of these have been created by, and are proprietary to, Loras College and Alta Vista Research. 2. We will perform an analysis of crime and arrest data from the City of Dubuque's UCR reporting information, trended by year, level and type of crime. 3. We will perform an analysis of crime and arrest data from the City of Dubuque and compare it to Section 8 and non - Section 8 rental addresses at the time of the arrest. It is important to note and understand that the Section 8 address list changes monthly and that what is a Section 8 address today may not have been a Section 8 address at the time of the arrest. 4. We will conduct a primary research study of Dubuque residents' perceptions of crime, poverty and housing in the city. This randomly selected, scientifically valid group of respondents will be asked a series of questions related to the topic, analyses performed and resulting insights, conclusions and recommendations reported to the City. Subject to further discussion and specific survey development and wording, we suggest measuring the following key attributes: ® Top of mind opinion about the level of crime in the City El Perceptions about the types of crimes committed and changes, if any, in the levels of crime over time © Perceptions about causes for any perceived changes in levels or types of crime in Dubuque. Page 14 Copyright 2010 ALTAVISTA Part 4: Citizen Survey (Quantitative Telephone Surveys) Sampling This quantitative research will consist of a telephone study with citizens in the City of Dubuque who meet the criteria for participation. We strongly suggest consideration of a sample of 400 completed surveys or greater in order to provide an improved confidence interval ( ±5% or better). We offer greater total sample sizes for reduced sampling error as a whole and for selected sub - samples (e.g., gender, Alta Vista Research pays very close attention to sampling techniques because we believe who you talk to is every bit as important as what is asked. To that end we are careful about the source of respondent lists, the makeup of the list and how it is related to the population as a whole. This attention to detail often separates us from those who do not scrutinize the list as closely or monitor the sampling methods as precisely. The end outcome is more reliable results and confidence in the conclusions and recommendations that come from them. We propose a completed sample size of at least 400 respondents. The larger the number of completed interviews, the more it will allow us to provide statistically valid and reliable information for both total sample and sub - samples (e.g. age, gender and other sub - groups). Alta Vista Research will use lists acquired by AVR in order to provide a sufficient number of completed responses. A sufficiently large enough list will be acquired to obtain the completed surveys desired. In addition, special attention will be paid to procurement of all demographic respondents, roughly similar to the composition of the City. List Acquisition and Sampling Specifications Page 15 Copyright 2010 AVR will acquire a list of voters from the City of Dubuque with the following characteristics: 9 Ages 18+ ® Gender approximately 50% male / 50% female ( +/- 10 %) 17 Balanced, to the extent possible, with census breakdown of the city, zip code, etc. Alta Vista Research will acquire the list, including phone numbers, and set criteria and quotas to reflect the needs of the study and demographics of the City. ALTAVISTA Part 4:Quantitative Survey Instrument Fielding The survey instrument will be created by Alta Vista Research, with input and participation by the City of Dubuque staff and /or Safe Community Task Force members, if appropriate. We estimate it will be approximately 12 minutes in length (although we are prepared to conduct short of longer surveys if necessary) and AVR will pay special attention to question wording and question order so as not to bias the results or lead respondents in any direction. It will also be developed to answer the questions at hand and with the goals and objectives of the study in mind. The ultimate goal will be to provide actionable results, conclusions and recommendations. We will use techniques such as rotated questions and answers (foils) to reduce bias and other influences which could affect the results. The survey will be developed and reviewed by AVR, tested for length and understanding, as well as field- tested to assure comprehension and clarity. We propose to field this quantitative study using telephone -based surveys. We will utilize strategic research partners of Alta Vista Research who are experienced in conducted quantitative telephone research interviews. Field testing is included as part of this process. Page 16 Copyright 2010 ALTAVISTA." Part 4:Analysis Alta Vista Research will create an analysis plan at the inception of the study. We will perform both basic and advanced analysis on the study results in order to yield actionable findings, conclusions and recommendations. Analysis techniques and methods employed may include some or all of the following, as appropriate: 121 Correlation and dependent relationships Cross - tabulation and sub - sample analysis Decisions on the analysis methods and procedures will be done during the initial planning and also as study analysis is conducted. Advanced Analysis In addition to basic analysis techniques, Alta Vista Research may conduct and provide advanced analysis methods on the survey sample, depending on research budget. These often provide deeper insights and more detailed information. Un- spoken or "latent" attitudes and opinions are often revealed from these techniques. Examples of this type of analysis include, but are not limited to: 121 Kano g Conjoint Analysis IJ MaxDiff © Factor Analysis © Perception Mapping We will work with the City to determine which, if any, advanced analysis methods are likely to be employed during the project definition phase as well as during the analysis planning and execution timeframes. Page 17 Copyright 2010 ,J ALTAVISTA Part 4: Deliverables and Reporting During the project definition meeting we will work with the City to determine the preferred method(s) of reporting the final results, conclusions and recommendations. We are able to provide findings . and action items in a variety of formats, including: 9 PowerPoint 9 MS Word If desired, raw data files and other research data can be provide in electronic format for further internal analysis and presentation. We will provide reports in both preliminary and final form to the City . In addition to findings, the client will be provided with charts, graphs, explanatory text and interpretation of the findings. We are also open to, and prepared for, additional analysis requests that usually arise after the initial presentation. Beyond the findings, based on both basic and advanced analysis, we also will provide specific and detailed conclusions, derived from the findings. These will highlight key "takeaways" and salient points from the study results. Last, actionable recommendations will be offered as part of the research package. These will be provided by one or more of our research consultants and supplied with a context and perspective not commonly available with many other firms. In summary, deliverables from the study will include: 121 Findings 9 Basic Analysis results 9 Advanced Analysis results 9 Conclusions 121 Recommendations All deliverables will be provided in electronic format for ease of sharing with interested stakeholders and printing on a full or partial basis. This will also facilitate information sharing with internal or external stakeholders and partners. One hard copy of the study results will also be provided, if desired. Page 18 Copyright 2010 ALTAVISTA Certificate of Insurance 1. INSURANCE. Consultant shall at all times during the performance of this Agreement provide insurance as required by the attached Insurance Schedule with the exception of auto coverage (AVR does not own a car), excess liability, and professional liability (neither AVR staff have customarily carried nor has the College). 2. INDEMNIFICATION. To the fullest extent permitted by law, Consultant shall indemnify and hold harmless the City its officers, agents, and employees from and against all claims, damages, losses and expenses, including but not limited to attorneys' fees, arising out of or resulting from performance of the Contract, provided that such claim, damages, loss or expense is attributable to bodily injury, sickness, disease or death, or injury to or destruction of property (other than the Project itself) including loss of use resulting therefrom, but only to the extent caused in whole or in part by negligent acts or omissions of the Consultant, Consultant's subcontractor, or anyone directly or indirectly employed by Consultant or Consultant subcontractor or anyone for whose acts Consultant or Consultant's subcontractor may be liable, regardless of whether or not such claim, damage, loss or expense is caused in part by a party indemnified hereunder. 3. TERMINATION. City may terminate this agreement, with or without cause, upon providing 14 days written notice to the Consultant. 4. OTHER INSURED Upon Selection for this project, Alta Vista Research will add the City of Dubuque to its list of "others insured" on its policy. Page 19 Copyright 2010 ALTAVISTA Professional Services Agreement We typically incorporate the proposal, including scope of work, timeline and compensation, as the professional services agreement. Agreed to by the undersigned: City of Dubuque, Iowa (Printed name) (Signature) Alta Vista Research, Inc. (Printed name) (Signature) Page 20 Copyright 2010 Title: Date: Title: Date: ALTAVISTA Research Investment (Fees & Compensation) 1) Research and review of industry literature publications (including in -depth research and review of texts, $2,450. journals, articles, research, data and other resources 2a) Dubuque UCR Report Analysis Analyze & Trend Dubuque data turned into the FBI $2,000. 2b) Dubuque Police Arrest Data Analysis Review of arrests, Section 8 Rental Housing and Non - Section 8 Rental Housing One year data comparison (12 independent months comparing arrests and housing data (Done by May 15th ) Second year data comparison (Second 12 independent months comparing arrests and housing data (Done by June 1 St ) 2) City telephone quantitative survey alternatives: 400. 500 or 600 completed sample *All confidence intervals provide at a 95% confidence level. ^ Shorter or longer (8 -, 10- or 15- minute) surveys would be adjusted accordingly. Includes the following components: D Study design D Study management D Access to comparative data through industry and academic channels and resources 121 Telephone fielding D Telephone tolls 9 List acquisition for citizen study Q Field testing D Basic and limited advanced analysis 9 Detailed report with findings, conclusions and recommendations D PowerPoint presentation or MS Word report in electronic format D One hard copy of report if desired 121 Client consultation during and after the study D Travel (local) Page 21 Copyright 2010 $9,500. $4,500. ALTAVISTA Investment Level Sample / Sub- sample Size Confidence Interval* 12 Minute Survey^ 400 completed ± 4.88% $13,950. 500 completed ± 4.36% $15,950. 600 completed ± 3.98% $17,950. Research Investment (Fees & Compensation) 1) Research and review of industry literature publications (including in -depth research and review of texts, $2,450. journals, articles, research, data and other resources 2a) Dubuque UCR Report Analysis Analyze & Trend Dubuque data turned into the FBI $2,000. 2b) Dubuque Police Arrest Data Analysis Review of arrests, Section 8 Rental Housing and Non - Section 8 Rental Housing One year data comparison (12 independent months comparing arrests and housing data (Done by May 15th ) Second year data comparison (Second 12 independent months comparing arrests and housing data (Done by June 1 St ) 2) City telephone quantitative survey alternatives: 400. 500 or 600 completed sample *All confidence intervals provide at a 95% confidence level. ^ Shorter or longer (8 -, 10- or 15- minute) surveys would be adjusted accordingly. Includes the following components: D Study design D Study management D Access to comparative data through industry and academic channels and resources 121 Telephone fielding D Telephone tolls 9 List acquisition for citizen study Q Field testing D Basic and limited advanced analysis 9 Detailed report with findings, conclusions and recommendations D PowerPoint presentation or MS Word report in electronic format D One hard copy of report if desired 121 Client consultation during and after the study D Travel (local) Page 21 Copyright 2010 $9,500. $4,500. ALTAVISTA Client provides the following components: Lists for arrest study on a complete and timely basis It is our standard practice to invoice one half of the project at the time of the project definition meeting and the balance upon presentation of the preliminary final report. Page 22 Copyright 2010 JALTAVISTA City of Dubuque, Iowa Quantitative Research Study on Crime and Poverty Request for Proposal Submittal Frank N. Magid Associates, Inc. One Research Center Marion, Iowa March 12, 2010 Partner to City of Dubuque 1 2010 Frank N. Magid Associates, Inc. Letter of Transmittal Mr. David Harris HCD Department Director HCD Department 350 West 6th Street, Suite 312 Dubuque, Iowa 52001 CS /kml Colleen Scholer Frank N. Magid Associates One Research Center Marion, Iowa 52302 319- 377 -7345 319- 981 -0600 cell cscholer aC�.,magid.com Years in business: 53 Number of employees: 97 Coto& Dear Mr. Harris, This letter serves as the letter of transmittal components outlined in your RFP: Frank N. Magid Associates consultants will make up the team, with me being the contact person. See page 4 for a description of team members. Since our founding in 1957, Frank N. Magid Associates has built a sound international reputation on two key points: high standards of quality in the design and execution of social and business research, and a commitment to the useful application of our knowledge and skills to the client's benefit through our brand development, media training, and strategic communications consulting services. We take pride in being one of the most innovative firms in our field, providing the finest customer service possible. Our commitment is to the success of our clients in achieving their goals. The measurement of our ability to help our clients succeed is the continued growth and long- lasting relationships we have achieved. Major office locations: Headquarters — Marion, Iowa, other offices — New York, Los Angeles, Minneapolis, Chicago. Frank N. Magid Associates has the ability to comply with all contract provisions in the RFP. Best regards, FRANK N. MAGID ASSOCIATES Colleen Scholer Managing Director Magid Communication Strategies 2 © 201 Frank N. Magid Assoc Quantitative Qualitative Proprietary Secondary Telephone surveys Focus groups Executive Telefocus Background analysis Online surveys Media clinics VCResponse Competitive analysis Mail surveys Usability testing INstant- STUDIOTM Business plan development Intercept surveys Web site audits Consumer Segmentation Global market assessment Diaries Concept testing Surveysoniine.com Communications audits Directed viewing In -depth interviews Magid Media Futures TM Team building Profile Of The Consultant: Why Magid Is A Perfect Partner The following outlines why Frank N. Magid Associates would be an excellent partner with the City of Dubuque: Strategically, there is no other firm that has the breadth of experience, combined with a local /regional commitment. While we've been all over the globe helping organizations, companies, and media outlets with their strategic communications, we've chosen to have our headquarters right here in Iowa. We believe in the Midwest, and we've been supporting it for 53 years. 3 We have expertise in the development and implementation of strategic recommendations. While our foundation is research, we go beyond the data to consult clients on how to best apply the findings to action. Our knowledge base is substantive, encompassing thousands of research studies and consultation engagements, and we enjoy strategic partnerships with hundreds of clients in 37 countries around the world, in virtually every type of industry. We understand your needs. Now is the time to examine your brand, improve outreach efforts, help establish an internal and external identity, and enhance engagement with regional stakeholders. We have the ideas and a team of people in place to do that. Public relations and media relations — it doesn't get any stronger than Frank N. Magid Associates. On a national scale, we are considered a leader in these areas. Once the study and analysis is complete, we are there for you to help launch the message to external audiences. We feel confident that, in addition to all our other in -house services, Magid is the only firm that provides in -house media spokesperson training. This service has differentiated us as a leader in communications and delivery strategy. Since our founding in 1957, Frank N. Magid Associates has built a sound international reputation on two key points: high standards of quality in the design and execution of social and business research, and a commitment to the useful application of our knowledge and skills to the client's benefit through our brand development, media training, and strategic communications consulting services. RESEARCH CAPABILITIES All of our research is customized to meet the client's very particular need. This means we apply many advanced research methodologies and proprietary practices to deliver sound, accurate data in a context of strategic direction to our clients. '© 2010 Frank N. Magid Associates, Inc. 4 Profile Of The Consultant: Our People Colleen Scholer Managing Director City of Dubuque's Point Of Contact Strategic Consultant Bob Crawford Vice President, Research City of Dubuque's Analyst Strategic Consultant As Managing Director within Magid Communication Strategies, Colleen works in strategic planning, as well as communications training and public relations. She will be the point of contact on all services provided to the City of Dubuque, and she will be instrumental in the development of the strategic recommendations. Colleen joined Frank N. Magid Associates after extensive experience at advertising and public relations firms where she specialized in strategic communications planning, marketing communications, media relations, public relations, new media, and business development. Colleen has spent more than 20 years consulting clients with their strategic communications needs. She specializes in governmental and civic entities. Additionally, Colleen's newswire stories have had mass distribution across the country in newspaper print and popular Web sites. In addition to traditional media, Colleen is well- versed in applying new media tools to public relations efforts. Colleen has a BA in communications from The University of Iowa. Robert (Bob) Crawford is Vice President, Research and Managing Director of the firm's Minneapolis -based international Digital Data Collection Control Center. Bob has worked with a wide variety of industries over the past 25 years of market research, including healthcare, education, media, politics, consumer products, and much more. Bob originally came to Frank N. Magid Associates in 1990. After a short absence to help develop a media -based consultation company and focus group facility, Bob rejoined Magid in 2009. Bob is an expert in multivariate analysis, including choice -based conjoint analysis, MANOVA, Discriminate Analysis, and many more. Bob has a B.S. in Biology and Chemistry as well as a Master's degree and Ph.D. in Research and Evaluation. While he has a thorough understanding of all levels of research techniques, he has a unique ability to translate research into clear and actionable findings. Bob's responsibilities include overseeing Frank N. Magid Associates overall corporate research partner coordination as well as working with blended methodological approaches that allow for simultaneous data collection across multiple platforms — and line, cellular, PDA, and online. Bob is always comparing and contrasting methodologies to ensure each is providing you the most reliable, valid, and actionable information in the industry. 2010 Frank N. Magid Associates, Inc. Profile Consultant: Case Studies Neighborhood Revitalization Program Research and Strategic Counsel Objective: Magid conducted research and strategic counsel to fulfill NRP's founding goals of building neighborhood capacity, creating a sense of community, enhancing inter - governmental cooperation, and informing government policy by voicing neighborhood priorities. Frank N. Magid Associates' Partnership: As part of the study, Magid surveyed residents in 1,100 Minneapolis homes about the neighborhoods in which they live. Residents were asked a wide range of questions from their personal assessment of neighborhood livability to the extent of their participation in the NRP. Results: Survey results and resulting recommendations were presented to the community and action plans were implemented. Corridor Metropolitan Planning Organization (MPO) Strategic Communication Plan and Implementation Objective: The MPO is a federally- designated entity that enables funding for growing and improved regional transportation needs. After a competitive selection process, the MPO chose Magid to develop and implement a year -long strategic communications plan that educates the community and promotes civic engagement. C ©RRlL ©R IMPC PLANNING TOMORROWS TRANSPORTATION TODAY Frank N. Magid Associates' Partnership: Magid conducted significant secondary research to grasp the MPO concept across the country and study the successes and failures associated with the governmental entity. A Magid's Approach to Strategic Thinking (MAST) session was conducted with key governmental contacts to determine communication goals and the brand attributes that align with the goals. After the session, Magid wrote an extensive communications plan that contained an upfront strategic foundation supported by tactical executions. Results: The Corridor MPO has consistent messaging and an actionable plan to engage community involvement. Civic participation at forums and meetings doubled in the first three months after Magid's consultation. Contact: Adam Lindenlaub Corridor Metropolitan Planning Organization 3851 River Ridge Drive NE Cedar Rapids, IA 52402 319- 286 -5064 a.lindenlaub a(�cedar- rapids.org 5 (') 2010 Frank N. Magid Associates, Inc. The City of Cedar Rapids and The Cedar Rapids Chamber of Commerce Media Training, Key Messaging To support the flood recovery efforts of the community, Magid engaged in a pro -bono effort to help garner media attention for the one -year anniversary initiative: Cedar Rapids Flood Story TM Objectives: Garner national media attention, via media kit and subsequent pitching, to help secure coverage of Cedar Rapids' natural disaster recovery efforts. Supply the media well- versed spokespersons that can articulate a unified, effective message and positively represent our community. Target all media coverage toward legislative leaders in an effort to secure funding. Frank N. Magid Associates' Partnership: We provided our 53 years of media training expertise by providing three coaches who conducted group media training for five individuals and subsequent one -on -one, studio -taped training for the designated national spokespersons. We worked with spokespersons on key message development. Results: Positive feedback from all participants. 3 Enhanced presentation skills at community forum. Use of trained media spokespersons in national media. Contact: Cassie Willis City of Cedar Rapids Communications Liaison Office: (319) 286 -5055 Cell: (319) 538 -1058 c.willis(a,,cedar- rabids.orq CITY OF CEDAR RAPIDS With an environmental purpose, Frank N. Magid Associates conducted a data mining and analysis to provide guidance for the Cedar Rapids Leaf Collection plan. Many factors such as pricing, public education about the changes, and the desired option were explored in a quantitative manner. Analysis and recommendations were provided. Contact: Mark Jones Superintendent Solid Waste & Recycling Division City of Cedar Rapids 940 4 Street SW Cedar Rapids, IA 52404 319- 286 -5897 M.Jones @cedar- rapids.org CEDAR RAPIDS FLOOD STORY' 6 2010 Frank N. Magid Associates, Inc. Proposed � Project Schedule . . Fnank N. Magid Associates vows to meet the timeline outlined in the RFP and to integrate this contract into the consultant's present workload. Timeline Date April 2 Week of April 5 Week of April 12 May 15 June 15 Award to Frank N. Magid Associates Magid and City of Dubuque contact download meeting Magid begins review of alt studies and secondary research Part 1 and Part 11 analysis is complete, research in the field Final report and recommendations issued A highly detailed time ne will be provided upon award of contract. 7 © 2010 Frank N. Magid Associates, Inc. Scope of Services DOWNLOAD MEETING Within a week of being awarded the contract, Magid will conduct an in- person download meeting in Dubuque with key contacts associated with the project. The parameters of the project, expectations and detailed timeline will be discussed at the meeting. Additionally, Magid will obtain literature and pertinent documents at this meeting. REVIEW OF LITERATURE Magid will conduct a thorough review of secondary research and literature to contextualize the study. The review of findings will contain, but not be limited to, the following: a The relationship between the mobility of Section 8 housing vouchers and crime displacement Effective strategies /policies for preventing crime displacement from one community to another General relationships between Section 8 housing and crime Effective strategies /policies for preventing crime related to Section 8 housing in general Contributing factors to perception of increased crime Effective strategies /policies to alleviate perception of crime General causes of crime in mid -sized communities General effective strategies /policies for preventing crime in mid -sized communities QUANTITATIVE ANALYSIS Phase One and Two will be conducted as it is presented in the RFP. Magid will collect all data via the City of Dubuque, Federal Bureau of Investigations, and the Dubuque Police Department, with full analysis and like -sized community comparisons. A multivariate analysis will be conducted by Bob Crawford. Bob has 20 years experience and is a well - qualified expert on multivariate analysis of social science research. Bob's dissertation within his Ph.D. was focused on the applications of multivariate analysis. It would be difficult for the City of Dubuque to find an Iowa -based expert that has more experience and education necessary for your complex project. Phase Three will be conducted in the following manner: Magid will conduct a mixed methodology approach to examine the attitudes and perceptions toward Dubuque's crime levels. To approach the young demographic we would conduct an online survey using an approved questionnaire. After the online portion is done, we would then use telephone interviews to ensure the sample is complete and all demographic groups are appropriately represented. The survey would average 12 minutes to complete and would be conducted among 600 Dubuque residents aged 18 +. The geographic reach of the study could be expanded to surrounding communities if Phase I and II deem that necessary. In addition to our scientific approach to the quantitative research, Frank N. Magid Associates would host the same questionnaire on our Web site allowing access to many more Dubuque residents. The analysis of the two data sets will be offered. We would contact various media sources to encourage participation. Regardless of the level of participation, many of the conclusions will be first focused on the scientific sample of 600 residents. 8 © 2010 Frank N. \?lagid Associates, Inc. FINAL ANALYSIS AND RECOMMENDATIONS Magid provides more than just the data. You will find our final analysis to be a clear, thought - provoking foundation to the all- important strategic recommendations. The recommendations will include: A comprehensive written strategic plan for effective crime prevention The plan will include innovative and tactical actions based on the strategic foundation KEY MESSAGING, DELIVERY AND MEDIA RELATIONS Magid believes it is crucial to take the data and the strategic plan even one step further. Magid will work with key contacts on the development of key messaging, talking points and delivery mediums. These are areas where Magid has significant expertise. We will also conduct media training for designated spokespersons to deliver the study's key messages. 9 © 2010 Frank N. Magid Associates, Inc. In Summary | hope that this overview gives you a strong perspective on how Frank N. Magid Associates would be an effective partner. We welcome the opportunity to present to you in person and further discuss our capabilities. CS/kml Best regards, FRANK N. MAGID ASSOCIATES etrwizAL ColeenGoholer Managing Director Magid Communication Strategies 10 © 2010 Frank N. Magid Associates, Inc. ThE AN? NAY PaiLIMAdatEtATE PLti: €s OF itiNuitu.CE LJSTEC BEL.cvr frAaE RECUR:EVENT TERIN t:1F C:TYIITHPM CF ANY N i l:?7 TO Tiff TINLREO NAWEL• CDPITRACT CIF OTHER LYJCLJS1£MT WITH PCL'tJEN M•ME13 el ALIDO€ FEN ftE POUCY PERIOD NitiC.STED. Ne TA1TISTAA'14Ncs RESFELY TO WHICH THIS DENFlRc.I rE WAY EE ISSUED OR .•i TOALiTI TE IP115$1$ MDita:.11l!*e fdiith P €ERTA_ TPEiv31:1L+r1ctAFPUMED NN TPA LIMITS SPUNK WAY HATE E HEREife It MEN R , EY PAM GWWS. r LTO tp&p LTFI - ramie (!ri OF IHd11ftANtE kW kIJ�E7t d t iraFri GATE �6L'iV T.YYi �PppLCG7 C74'H ff.77ppN L11 fG IMMIR aFA'1`7' 1 ILiI - Y'S A OENER04. — X L14.sti Y �- � IIIAL'vERAL L}s1LITY 718010250 Oi /41 /iQ 4if41fii E4tH Fe:Jf ICE 11,000,000 t " FKiEW ISrBI>, �a.rf.} t1,000,000 ti.gustiAM ¢Octal! 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EJ_FACrAddetiAr 1500,000 EL alsEAwE -EA EMPLOYEE 1500,000 EL_ rn ±EAE - A*•:ulrY uWIT $ 500,000 A a111ta Property $5,000 ded. 718010250 SPECIAL /RC /AA 01/01/10 01 /01/11 Building/ 3,830,000 Contents IMSC1@PILSY CI' CIPtliAl1GHi 1 L^CA1ILJIW J 4tMMCLLS7 t. LCLLJSUUYS AU= MY • SEMt11r 1 SPLCLAL PRC4ISR#SS City of Dubuque BCD Department David Hazris 350 W. 6th St., Dubuque IA 52001 #312 Dr7B351A tROULfI AN'f Of THE AE1iVE DE$I I *ED POLItIt* LE? tul2Eli*H el.MitE THE E INaill7N GATE THEREOF, THE 111UIIIG INSUMEk WILL EFalIEA`rbl} TO WALL 30 OAYN ipalTEW KOflet TO TH Ntfi AT£ NGLBEIJ NAMED TO THE LErT, 211T PAiL51RE TO DO 117 !HELL *MOM NO oHLJaAT1aY dtt LABILITY OF MY $340 UPOi THE INJHO :, Itt AL;£ALTS ON N E}iTA�ivEi Aulae•: a t ACRDD CERTIFICATE OF LIABILITY INSURANCE OP ID In i PRt1LRiCtit Hays Companies IDS Center 80 South 8th Street, Suite 700 Minneapolis MN 55402 Phone:612- 333 -3323 Pax:612- 373 -7270 ,HSL1LGa Prank N. Magid Associates In Minnesota Opinion Researci'i 8500 AT rmanaale Lake Blvd., Suite 8630 Minneapolis MN 55437 THIS CERTIFICATE IS ISSUED AS A MATTER OF OIFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER THIS CERTIFICATE DOES NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. INSURERS AFFORDING COVERAGE weLL'lt$e A On.eBeacon Insurance Co_ INSLREN INEL.PeN E rio 03/10/10 21970 COVERAGES CERTIFICATE HOLDER ACORD 25 (200501 CANCELLATION The ACORD Lame and logo are registered marks of ACORD ¢] 1985 -2005 ACORD CORPORATION. PJI vita reserved 12 Professional Services Agreement Upon engaging in a new client relationship or project, Magid sends a confirmation letter to the main contact and both the contact and Magid sign and date. This serves as a professional services agreement. (t`i 2010 Frank N. Magid Associates, Inc. City of Dubuque, Iowa Quantitative Research Study on Crime and Poverty Request for Proposal Submittal Fees and Compensation Phase I and Phase II $28,000 Phase III $23,000 Final Analysis and Recommendations $10,000 Key Messaging, Delivery, Media Relations $ 8,000 Total: $69,000 © 2010 Frank N. Magid Associates, Inc. City of Dubuque, Iowa Quantitative Research Study on Crime and Poverty Request for Proposal Submittal Fees and Compensation Phase I and Phase II $28,000 Phase III $23,000 Final Analysis and Recommendations $10,000 Key Messaging, Delivery, Media Relations $ 8,000 Total: $69,000 2010 Frank N Magid Associates, Inc. City of Dubuque, Iowa Quantitative Research Study on Crime and Poverty Request for Proposal Submittal Fees and Compensation Phase I and Phase II $28,000 Phase III $23,000 Final Analysis and Recommendations $10,000 Key Messaging, Delivery, Media Relations $ 8,000 Total: $69,000 © 2010 Frank N. iMaaid ,associates. Inc. STRATEGIC CIRCLES Business Consulting & Facilitation March 12, 2010 LETTER OF TRANSMITTAL Dear Mr. Harris: 406 Walnut Street Latrobe, PA 15650 info @strategiccircles.com 724/244 -7304 Marjorie Bing Stanislaw 724/689 -5369 Kristine Johnson The City of Dubuque is seeking to implement evidence -based practice policies, and as such is seeking a quantitative study of crime and public perception. Through an extensive literature review, compilation of crime statistics from the Uniform Crime Report, local police records for 2009, and review of and comparison with Section 8 Housing documentation, the City is requesting recommendations to address perceptual issues as they relate to crime in the city. Strategic Circles Corporation in uniquely qualified to conduct such a study due to the experiences of its consultants within the criminal justice system, Section 8 housing communities, and community assessment, community mobilization, and project development. Following review of the Request For Proposal extended to the community of consultants, we feel that modifications are necessary in order to make the study meaningful to government officials and community members. We shall propose some changes to the manner in which a study might be completed in order to obtain the results that appear to be indicated in order to maximize usefulness. Strategic Circles Corporation Marjorie Bing Stanislaw, Principal Partner 724) 244 -7304 Kristine M. Johnson, Principal Partner 724) 689 -5369 406 Walnut Street Latrobe, PA 15650 info @strategiccircles.com Business Consulting & Facilitation 406 Walnut Street Latrobe, PA 15650 infonstrateeiccircles.com 724/244 -7304 Marjorie Bing Stanislaw 724/689 -5369 Kristine Johnson PROFILE OF CONSULTANTS and REFERENCES Marjorie Bing Stanislaw brings 30 years of experience in law enforcement. Working for much of that time of the Court of Common Pleas in a 4 Class County in Pennsylvania, she has been instrumental in three separate phases of computerization, and bring familiarity with those systems as well as the record - keeping of police departments and the courts. Additionally, she has been an integral part of the only known public housing/law enforcement partnership in the country. Known as the East Hills Community Restoration Initiative in Pittsburgh, PA, it began in 2004 due to concerns from two major international retailers who proposed anchoring a large virtually abandon shopping center. In order to bring these retailers to this Pittsburgh neighborhood, collaboration was initiated sponsored by the United States Department of Housing and Urban Development, Pittsburgh, Office, United States Senator Rick Santorum's Office, and the Federal Bureau of Investigation. Principal Marjorie Stanislaw was, and is currently one of the team leaders of the initiative and has conducted regular surveys and been involved with focus groups addressing neighborhood perception, crime, access of social services and provision of social services and other issues. In addition to securing the retail anchors, goals of this group were many, but mostly to increase employment and economic opportunities for residents, while also addressing crime and criminal behavior. Marjorie has been the principal planner in community assessments of all types, using surveys, focus groups, and records searches, most recently conducting a feasibility study for the construction of a recreation center in her own community. Marjorie has been recognized by many local and state agencies for her work in planning and development. She is committed to community restoration through listening and planning as the community sees fit, rather than as the government sees fit, and finds consensus based strategic planning to be a most efficient planning method. Her expertise in marketing is sought by local leaders. She sits on numerous advisory boards, and she will soon be launching a series of trainings aimed at marketing for social services and government professionals. Kristine M. Johnson has 23 years of experience in the social work and criminal justice fields. She has conducted numerous focus groups with everyone from teens to high level officials. Her ability to see the big picture and envision change has gained attention and created a vigorous speaking schedule. She has also been sought to train and advise various groups in the Commonwealth of Pennsylvania, mostly around reaching communities to participate in various initiatives. Her work has focused on seeking the root of issues in order to address them, rather than providing quick -fix solutions. She has conducted a quantitative research study utilizing court records to determine the efficacy of a particular program in a local county. Some of her more recent work has centered on a holistic approach to poverty in a local community. Kristine also currently serves as an adjunct professor at a local college, advocating changes in the content of criminal justice curriculum. She is a member of the Westmoreland County Criminal Advisory Board where she has facilitated consensus building and action planning sessions. She serves as a Board Member of Mental Health America in Westmoreland County where she has been involved in planning and is well - versed in issues regarding drug and alcohol, mental health, and juvenile and criminal justice systems, as well as possessing years of experience in direct service. REFERENCES: Diana Gray, Field Director (Retired) US Department Of Housing & Urban Development Consultant —East Hills Community Restorative Initiative 259 Katherine Dr. Irwin, 15642 412/825 -7432 Carlotta Paige, President, Consultant Professional Community Coordinators Fifth Street Jeannette, PA 15644 724/527 -1002 Nancy Peters, Executive Director Jeannette Recreation Commission City Hall 110 S. Second Street Jeannette, PA 15644 724/527 -4000 ext.20 PROPOSED PROJECT SCHEDULE The project schedule suggested by the RFP does not give sufficient time to do a quantitative study utilizing the voluminous data specified. Past experience working in this kind of environment (specifically with the East Hills Community Restoration Project) shows that completing a quantitative study, tracking specific criminal offenses, and determining crime migration — especially in relationship to Section 8 vouchers, takes a considerable amount of time. This is due to incongruous variables in the reports and often times incompatible tracking systems used by different departments and entities. Addresses much be matched with police calls and arrest records, and variables for alias and offenders "nesting" (not formally placed on a lease) at various residences, must be taken into account. In order to make the study meaningful, a baseline needs to be established as to the origin and destination in regard to crime migration. It is important that City of Dubuque has a Community Oriented Policing Project; this project may be able to provide some specific and relevant statistics in regard to neighborhoods. Should the study require a correlation of the changes in location of crimes and the location of Section 8 vouchers, the study might become quite prolonged. A simple study could conceivably achieve the desired information, and should an area be identified for further study, the final report will make that recommendation. The quantitative study described by the RFP is likely to be protracted given the requirement for random sampling and the data collection sought with regard to each criminal offense. We are unable to complete these items at a quality level in the timeframe allotted. In its present form, the RFP would most likely take at least one year to complete. Strategic Circles Corporation kindly suggests a modification of the RFP in terms, discussed and listed herein, and further suggests that the proposed project schedule begin April 10, 2010, with all work to be delivered to the City of Dubuque by July 25, 2010. This will ensure sufficient time for scheduling of focus groups and the gathering of reports. SCOPE OF SERVICES As described, the scope of services would include an extensive literature review as a basis for comparing crime rates and perceptions in Dubuque, Iowa, with similarly sized cites to determine if there is are similar crime rates elsewhere, if there are similar concerns elsewhere, and how those issues are addressed if they exist. Additionally, statistical analysis will determine if there is an actual increased crime rate. A random sampling of residents is to be surveyed to determine individual attitude/perception of crime in the city. Suggestions will be rendered as to how to address these issues based on successful experiences elsewhere, or on the experience of the consultant. This rnethod poses many difficulties. Some of those that are readily apparent are listed below. 1.) The information reported to the federal government in the Uniform Crime Report (UCR) may be insufficient to gather the data sought in this RFP. 2.) The information may not be easily accessed from police department computer records. 3.) The study might necessitate hand scoring of items necessary for the quantitative study. 5.) Section 8 records may not contain the information sought by the study. 6.) A truly random sampling of residents might be difficult to obtain, especially in the timeframe listed, and especially in great enough number to assure statistical significance of information. We propose the following: 1. Conduct a simple statistical study to see if crime rates increased in each of the seven police patrol territories over the past 5 years. The sampling will be taken from fifteen police reports per year from each of the territories (to be supplied by the Dubuque Police Departrnent) from the three identified areas of crime concern to be identified by the City of Dubuque. 2. Maintain at least weekly phone contact with the City of Dubuque designee. 3. Interview and conduct a focus groups with the Department Head and employees of the Housing Authority, as well as with the Police Chief and patrol officers to determine if there have been any changes or new trends in Section 8 housing over the past 5 years, and crime in general. 4. Conduct short online surveys to assess community perception of crime and criminal activity. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. Online surveys will maximize participation in the survey process and minimize expense in this area. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. 5. Conduct short surveys conducted by a call center as an alternate means to assess community perception of crime and criminal activity. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. Online surveys will maximize participation in the survey process and minimize expense in this area. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. 6. Conduct seven neighborhood focus groups in the patrol territories to obtain in-person information to corroborate and enhance the findings of the online survey. (The City of Dubuque will provide the meeting places for these focus groups.) 7. Conduct a focus group with business owners through the Chamber of Commerce to obtain in information to corroborate and enhance the findings of the online survey. 8. Secure advertising and prepare press releases for the focus groups and the online survey. (All press releases will be faxed and emailed by the City of Dubuque to whatever media contacts they have secured.) 9. Provide a bound written report of the findings, and formal presentation to City Officials. City of Dubuque Copy STRATEGIC CIRCLES Business Consulting & Facilitation INVOICE /CONTRACT There will be no more than 2 revisions and 1 Final Sign -Off Review, which will be conducted via conference call. Strategic Circles Corporation will provide the following services for the City of Dubuque beginning no later than April 10th, 2010, to be completed by July 25 2010: I. Conduct a simple statistical study to see if crime rates increased in each of the seven police patrol territories over the past 5 years. The sampling will be taken from fifteen police reports per year from each of the territories (to be supplied by the Dubuque Police Department) from the three identified areas of crime concern to be identified by the City of Dubuque. 2. Maintain at feast weekly phone contact with the City of Dubuque designee. 3. Interview and conduct focus groups with the Department Head and employees of the Housing Authority, as well as with the Police Chief and patrol officers to determine if there have been any changes or new trends in Section 8 housing over the past 5 years, and crime in general. 4. Conduct short online surveys to assess community perception of crime and criminal activity. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. Online surveys will maximize participation in the survey process and minimize expense in this arca. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. 5. Conduct short surveys conducted by a call center as an alternate means to assess community perception of crime and criminal activity. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. Online surveys will maximize participation in the survey process and minimize expense in this area. These surveys would measure perception of crime and criminal activity in the city as it relates to previous years, other cities of the same size, and neighboring communities. 6. Conduct seven neighborhood focus groups in the patrol territories to obtain in- person information to corroborate and enhance the findings of the online survey. (The City of Dubuque will provide the meeting places for these focus groups.) 724/244 -7304 Marjorie Bing Stanislaw mstanislawr I !iiArriinn. net 406 Walnut Street Latrobe, PA 15650 into ii strate17iccircles.co 724/689 -5369 Kristine Johnson nlexcountrvski' s alioo.com Contract/Invoice Page 2 7. Conduct a focus group with business owners through the Chamber of Commerce to obtain in- person information to corroborate and enhance the findings of the online survey. 8. Secure advertising and prepare press releases for the focus groups and the online survey. (All press releases will be faxed and emailed by the City of Dubuque to whatever media contacts they have secured.) 9. Provide a hound written report of the findings, and formal presentation to City Officials. Amount Due for Services: $62,900.00 Exnenses(Estimated): $20,000.00 Total Costs: $82,900.00 AUTHORIZATION AND TERMS Amount Due for Services and Expenses will be billed monthly by the fifth of each month. Payment is due to Strategic Circles Corporation by the 15 of each month. City of Dubuque Representative Date (Signature) Marjorie Bing Stanislaw, Consultant/President Strategic Circles Corporation (Signature) Date By signing and returning this document, you have agreed to the preceding scope, terms and costs. 406 Walnut Street Latrobe, PA 15650 infer ci?strateeiccircles.com 724/244 -7304 Marjorie Bing Stanislaw 724/689 -5369 Kristine Johnson mstanislaw l fevcrizon.ne r mexcountrvski(uwahoo.com ITEM Focus Groups (12) Call Center Online Survey Contract Research & Analysis Report Writing Presentation Travel (estimated) Focus Group Incentives Advertisng Answering service Total STRATEGIC CIRCLES CORP. ESTIMATED BUDGET AMOUNT EXPLANATION 18,000.00 Preparation, facilitation, debrief 5,000.00 Random phone/demographic sampling 500.00 Surveymonkey or like online survey mechanism 30,000.00 14,000.00 900.00 ,Bound report(s) and in-person presentation 10,000.00 Transporation, lodging, meals 1,000.00 Giftcards for participants To promote particpation in focus groups and online 3,000.00 survey To register focus group participants and relay 500.00 messages 82,900.00