Media Campaign in Support of Immigrant CommunitiesCopyrighted
May 18, 2020
City of Dubuque Consent Items # 16.
ITEM TITLE: Media Campaign in Support of Immigrant Communities
SUMMARY: City Manager recommending approval for the City of
Dubuque to join other community organizations in a
messaging campaign to support immigrant communities in
the wake of COVI D-19.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve
ATTACHMENTS:
Description
Campaign to Support Immigrant Communities-MVM
Memo
Media Campaign Staff Memo
Media Campaign Letter Seeking Support
AIIOfUs Campaign Toolkit
Type
City Manager Memo
Staff Memo
Supporting Documentation
Supporting Documentation
Masterpiece on the Mississippi
Dubuque
All-A.aia City
111111
2007.2012.2013
2017*2019
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: City of Dubuque Support for Messaging Campaign to Support Immigrant
Communities
DATE: May 13, 2020
Human Rights Director Kelly Larson recommends City Council approval for the City of
Dubuque to join other community organizations in a messaging campaign to support
immigrant communities in the wake of COVID-19. The campaign focuses on coming
together during a time of crisis and on the important role immigrants have played in the
response.
City support does not include any financial obligation at this time as grant funding is
being sought to support the campaign.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
7'
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Kelly Larson, Human Rights Director
Masterpiece on the Mississippi
Dubuque
A*•America Cilj
2007.2012.2013
2017*2019
TO: Michael C. Van Milligen, City Manager
FROM: Kelly Larson, Human Rights Director
DATE: May 13, 2020
SUBJECT: City of Dubuque Support for Messaging Campaign to Support Immigrant
Communities
The purpose of this memo is to forward my recommendation that the City of Dubuque
join other community organizations in a messaging campaign to support immigrant
communities in the wake of COVID-19.
As a member of the immigration steering committee working with Alex Baum, I've been
part of conversations regarding the attached messaging campaign. The attached
memo from Alex explains the campaign and our group's discussions. A toolkit with the
basic campaign messaging is attached as well.
I have tentatively indicated the City's support based on the timeline set forth in the
attached memo from Alex Baum. Final decisions regarding the campaign will be made
by the steering committee in the coming weeks based on the degree of committee
members support for moving forward.
City support does not include any financial obligation at this time, as grant funding is
being sought to support the campaign.
The requested action is approval of City of Dubuque support for the campaign.
To: Community Partners
From: Alex Baum, Knowledge Management Director, Community Foundation of Greater Dubuque
Date: May 5, 2020
RE: Messaging campaign to support immigrant communities
Background
As the Covid-19 epidemic deepens and unemployment in our area worsens, there is a growing concern
that anti -immigrant sentiment will also increase. Our goal is to avoid the worst of this by launching a
messaging campaign promoting community cohesion and support for all people over fear and tribalism.
With local resources already stretched thin by the crisis response, we looked to find a national partner
who could help with this campaign. We were connected to the National Immigration Forum (NIF), an
organization dedicated to pro -immigrant messaging in more traditionally conservative areas (mainly the
Midwest and Southeast). They have recently launched their #AIIOfUs campaign (allofuscare.com), and
have offered to help our region launch a version designed to fit our local needs.
The AIIOfUs Campaign
The campaign focuses on coming together during a time of crisis and on the important role immigrants
have played in the response. The Campaign Plan shows the campaign messaging and list of endorsers for
the project. The campaign will include both earned media and paid media targeted primarily at
conservative papers and regions. Our local messaging would be decided by us with NIF's support.
• For a list of example posts and the campaign toolkit, please email alex@dbgfoundation.org.
There have been concerns about specific word use in the messaging and questions about our local
strategy. To help resolve these issues, we are forming a messaging committee to lead the development
of the campaign for our area. NIF would provide support and expertise to help this committee.
One of the largest concerns about the campaign has been the list of individuals/organizations that have
endorsed the campaign on the national level. NIF's strategy is to build a broad coalition, so there are
organizations from across the spectrum joining the campaign.
• The most raised concern is with the organizations Stand Together and Americans for Prosperity
(AFP), which are both funded by the Koch bothers. While the organizations are largely both pro -
immigrant, they have also supported policies and politicians that many of our partners strongly
disagree with. Please review all of the national endorsers as you consider this campaign.
Timeline
May 12: All partners should email alex@dbqfoundation.org to state whether:
• They wish to support the messaging campaign;
• They have any specific feedback on how they will or will not participate in the campaign.
May 13: The messaging committee will meet to discuss the wording and strategy of our local campaign.
If you are interested in joining the committee, please email alex@dbgfoundation.org before May 13.
May 25: The local campaign will aim to launch on this date.
RALLUI
are in this together.
SOCIAL TOOLKIT
Please join #AIIofUS in solidarity with all people, including immigrants, starting on
April 29 and take the opportunity to let our communities know that they have nothing
to fear — because #AIIofUS are in this together.
Share the message:
1. Develop your own customized posts to share out the content —such as
compelling stories or powerful data or copy and paste the suggested social
media posts below
2. Add the #AIIofUS hashtag and our campaign handle to your social media
posts.
3. Encourage your followers to share their own message on including everyone,
including immigrants, in our country.
4. Follow @AIIofUS_ United on Twitter and AllofUs United on Facebook and
share our content via your personal or organizational accounts.
Share a video:
#AIIofUS is an opportunity to take a stand or share a powerful story on the
importance of inclusivity right now —and the most powerful storytelling is through
video.
• Please consider recording a 30 to 90-second video to share the campaign
message.
Suggested Tweets:
• Beating #COVID19 is going to take #AIIofUS working together, with
immigrants and citizens standing shoulder to shoulder. That's why we're
proud to join the @allofUS_united coalition. Learn more: allofuscare.com
• Join us in recognizing the immigrants standing alongside citizens in the fight
against #COVID19. It's going to take #AIIofUS working together to survive this
crisis.
• Immigrants' contributions to the economy and society are indispensable
during the #COVID19 pandemic. #AIIofUS @allofUS_united
#ALWI
are in this together.
• We need to protect the ability of DACA recipients to continue to fully
contribute to our health care systems and our economy so #AIIofUS can
combat #COVID19. @allofUS_united
• Join #AIIofUS to take a stand —share your own message recognizing the
immigrants on the front lines. @allofUS_united
• #AIIofUS are working together to beat #COVID19. Share this message to
show support for the immigrants and citizens working together during the
#COVID19 crisis. @allofUS_united
• Immigrants are on the frontlines of the #COVID19 crisis, working hard to
ensure the safety and well-being of our communities. @allofUS_united
• COVID-19 affects #AIIOfUS regardless of where we come from — and our
response to overcome it must include #AIIOfUS too.
• From healthcare to agriculture, immigrants and citizens are standing shoulder
to shoulder during the COVID-19 crisis. @allofUS_united
• All of our contributions to the economy and society are ever more
indispensable. #AIIofUS @allofUS_united
• We have enough to fear. We don't need to fear each other. Throughout the
#COVID19 crisis, we are standing shoulder to shoulder. #AIIofUS
@allofUS_united
• #AIIOfUS are made in the image of God. #AIIOfUS carry inherent dignity.
#AllofUs need one another. @allofUS_united
Suggested Facebook posts:
• Immigrants' contributions to the economy and society are indispensable
during the COVID-19 pandemic. From healthcare to agriculture, immigrants
and citizens are standing shoulder to shoulder during the COVID-19 crisis.
Our response needs to include #AIIofUS, including the DACA recipients on
the front line.
• Critical health care, agriculture and food service sectors are supported by the
immigrant workforce, documented or not. We need to expand our sense of the
American identity to include #AIIofUS who are contributing.
• COVID-19 affects #AIIOfUS regardless of where we come from. Our response
to overcome must include immigrants and citizens standing side by side and
working together.
RALLUI
are in this together.
• Immigrants and refugees are among the most vulnerable people in this
pandemic. As people of faith, we must recognize that #AIIofUS need
protection and provision during this difficult time.
• From healthcare to agriculture, immigrants and citizens are standing shoulder
to shoulder during the COVID-19 crisis. #AIIofUS are in this together.
Graphics:
29,000 DACA recipients are
healthcare professionals.
#AL Lus
are in this together.
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are immigrants.
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73% of farmworkers 40% of
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are in this togeth
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should feel safe and
like we belong.
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73% of farmworke an • 40% of
food packers migrants.
are in this together.
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#ALW!
One Nation,
Indivisible.
##AL U
are in this together.
are in this together.
One Nation,
Indivisible.
MUNI
are in this together.
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All of us
carry inherent dignity.
##AL °U
are in this together.
Download image here
are made in
the image of God.
ALL
are in this together.
Download image here
All of us
carry inherent dignity.
##AL US
are in this together.
Download image here